smanoj24u - Manoj SEO Experts Tips & Tricks Blogs

3 Common URL Problems

noreply@blogger.com (Unknown) — Fri, 03 Jun 2011 10:09:00 +0000

Three of the most common URL problems that I have seen on different websites. If your site has one or more of these problems, take a look at these solutions and get them fixed as soon as possible.

Problem #1: Non-www and www Versions of Site URLs

If your site has a non-www and www version of all your URLs, you’re going to be splitting link value for the same content between two URLs. Rather than capturing 100% of the link value on the page you want to rank in the search results, you could be doing a 50/50, 60/40, or some other kind of split between the two URLs.

The Fix

There are a couple of things you need to do to fix this:

Decide which URL style you want to use, www or non-www.
Set up a 301 redirect so that any links to your non-preferred URL style will go to the right style. This way you don’t waste link value by splitting it between two URLs.
Set your preferred domain in Google Webmaster Tools so your search result listings are consistent with your style preference.
Make sure whenever you build links to your site that you use the preferred URL style.

Problem #2: Duplicate Home Page URLs

This is a close cousin to Problem #1, but is especially bad because it’s your home page.

It is possible to have a lot of different URLs that all go to your home page content, especially if you haven’t fixed your www and non-www duplication, which can result in a lot of unnecessary duplication. For example:

    http://www.mysite.com
    http://mysite.com
    http://www.mysite.com/index.html
    http://mysite.com/index.html

These URLs will all lead to the same content. If you have links going to all four of them you will see a four-way split in link value. There are a lot of sites out there that have fixed their non-www and www problems, but I can still find multiple versions of their home page.

I’ve even come across sites with different extensions (.php, .html, .htm, etc.) that bring up the same page as well. This leads to even more duplication and potentially wasted link value.

The Fix

The fix here is very similar to the first one. Here are a few tips:

Set your main home page URL to be http://www.mysite.com. 301 redirect everything else to this URL since it is the most basic (If your preferred URL style is non-www, then do http://mysite.com)
If you have to set up different versions for tracking purposes or some other reason, set a canonical tag to show the search engines which version you want showing up in the search results.
Make sure when you build links to your home page that you link to the correct version.

Problem #3: Dynamic URLs

This is a fun one that a lot of not-so-SEO-friendly shopping cart programs run into. Once you start including all sorts of variables and parameters in your URLs, the opportunities for duplicate content and wasted link value are endless.

Allow me to illustrate. All of the following URLs could lead to the same content:

    http://www.mysite.com/somepage.html?param1=abc
    http://www.mysite.com/somepage.html?param1=abc&dest=goog
    http://www.mysite.com/somepage.html?param1=abc&dest=goog&camp=111
    http://www.mysite.com/somepage.html?param1=abc&dest=goog&camp=111&id=423

Now what if I start rearranging the parameters? Well, they’ll still show the same content. So, as you might imagine, this can create a lot of wasted link value.

There are other causes for the dynamic URL problem. A lot of companies use these parameter-based URLs for statistical purposes. We just want to make sure that you don’t shoot yourself in the foot from an SEO perspective.

This problem also happens with sites that give their affiliates a unique ID to use in their links. You could have 100 affiliates linking to the same page, but all of the URLs will be different because each affiliate has their own unique ID.

The Fix

If possible, make sure that your site is using SEO-friendly base URLs. It’s better to have a base URL that will lead to the content rather than a URL that relies on a parameter. For example: http://www.mysite.com/unique-product.html is much better than http://www.mysite.com/category.php?prod=123 where some generic category page is really the base URL.
Set a canonical tag that tells the search engines to use the base version of the URL. That way you can still use parameter URLs like http://www.mysite.com/unique-product.html?param1=123&param2=423 to get your data, but the search engines will consider the basic version as the official one.
An even better way to handle this is to capture the data on the server side and then redirect the visitor to the correct URL after you have captured your data. The visit basically goes like this: Visitor clicks on links with parameters -> Visitor goes to site, server records parameter data and 301 redirects them to the right landing page – >Visitor barely notices the switch because it happens fast.This way you can get all the data you need, make sure all of the link value goes to the right page, and your visitor still sees what they were after.

Keyword Analysis and Keyword Suggestion Tools

noreply@blogger.com (Unknown) — Fri, 03 Jun 2011 08:53:00 +0000

1. McDar Keyword Analysis Tool:

Enter URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.

Website: http://www.webuildpages.com/seo-tools/index.php

2. Keyword Density:

This tool shows you how often appears which word in content of given domain

Website: http://www.marketleap.com/publinkpop/default.htm

3. Keyword Density:

The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms.

Website: http://www.webmaster-toolkit.com/link-popularity-checker.shtml

4. Keyword Density Checker:

Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and Analyze the density of the keywords.

Website: http://www.dead-links.com/

5. Keyword Difficulty Tool:

The keyword difficulty tool is used to analyze the competitive landscape of a particular search term or phrase, this tool issues a percentage score and provides a detailed analysis of the top ranking sites at Google and Yahoo…

Website: http://www.webconfs.com/link-value.php

6. KwMap.net:

A Keyword Map For the Whole Internet

Website: http://www.linkvendor.com/seo-tools/linkvalue.html

7. Keyword Suggestion Tool:

This keyword suggestion tool will help you with the choosing of the right keywords for your website. You can see which keyword combinations are more popular and also get ideas for more keyword combinations..

Website: http://www.webconfs.com/reciprocal-link-checker.php

8. Website Keyword Suggestions:

This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.

Website: http://www.seochat.com/seo-tools/site-link-analyzer/

9. Ontology Finder:

Related Keywords Lookup Tool.

Website: http://198.68.180.60/cgi-bin/link-reputation-tool.cgi

Tips For Google Local Business Place

noreply@blogger.com (Unknown) — Fri, 12 Nov 2010 10:20:00 +0000

Google has recently relabeled Google Maps Local Business Listings into Google Places. Some site owners experienced changes in their business listing rankings while some lost several important reviews for their businesses listed in Google Places.

Here's my Tips for Google Places:

Never let another person control your Google Places listing. If you hire a Google Places Expert, make sure he/she has no access to your Google Places account. He/She should only recommend the changes to your Google Places listing(s). The website owner should be the only one to have full access to a Google Places account.
Report a duplicate listing to Google. You don't want a duplicate listing to share your user reviews. User reviews are factors for top rankings of your business listings.
Optimize the CATEGORY types of your business listings using your target keywords. Use one target keyword or keyword variation per category and use all the allocated CATEGORY types using the "Add another category" link. A maximum of five category types are allowed as of October 2010.

SEO Tips for Your Own Profile

noreply@blogger.com (Unknown) — Fri, 30 Apr 2010 11:52:00 +0000

If you don’t have a Google Profile, my advice is to get one. If Google’s regular algorithm is any indication, profile longevity helps rank (important because only four profiles are given 1st page search result status). You can even get a vanity URL instead of the standard number string URL.

[A note about vanity URLs: you risk identifying your Gmail address to spammers as Gmail turns your e-mail prefix into your vanity URL. You can also sign up for a new Google Account using an alternate e-mail and select your own URL, which I recommend.]

Once you have your profile:

Add information. More “complete” profiles are more likely to make 1st page.

Verify your name/e-mail. Name verification requires a Knol account and a cell phone or credit card record (Google forgot about the small class of people like me who only use debit cards and tracfones). E-mail verification requires a closed e-mail, i.e., no Gmail or Hotmail.

Build links to your profile. I really only recommend this if you have stiff name competition.

Create a Google Profile for your business (Optional). Google Profiles are only meant for individuals, but that hasn’t stopped people from creating profiles for “Web Design” or “Cheap iPhone.” Doing so will only get you listed in Google Profile-specific search results or possibly organic rankings and not on the front page with the real names. Still, it can’t hurt.

Choosing Domain Name

noreply@blogger.com (Unknown) — Wed, 04 Nov 2009 04:57:00 +0000

So you’ve decided to get serious by promoting your business with a website?

Domain name registrations are made on a first come first served basis so before you even think about your website it’s worth registering a domain name to secure it for the future.

As well as building your brand with a good domain name, search engines tend to give weight to keywords in a domain name. This increases the importance of considering some SEO strategies when selecting a good domain to promote your business. Google values keywords within a domain name when ranking your business in search engine results.

The key in selecting a domain name is to arrive at the best medium between branding your domain and choosing for SEO alone. To help you, I’ve come up with my top 10 tips:

When coming up with your name, start by listing as many words that relate to your preferred domain name or to the content of your website and industry.
Take your chosen keyword search term for your industry and add another word, for example kpLiaisoning, FreezeTechChillers, SpiceWebs, Sync-Host, GireeshCoolingTower, TicketGoose, etc. These words have excellent SEO rankability because people must use the keyword search term when linking to your domain name. You’ve also managed to retain an element of unique branding in the process!
It’s a good idea to choose a name that reflects your site or business. This will make it easier for people to remember and also to find you.
You can check on the availability of any domain name by carrying out a WHO.IS search or by visiting a domain name registrar.
Avoid the use of hyphens in your domain name (or no more than one if you really have to) as they have no branding value.
Choose something descriptive – you want it to describe exactly what you do and relate it to the core of your business.
Make it something memorable.
Try and keep it short if possible, not too hard to spell and easy to pronounce on the phone!
Use a popular domain extension and one that suits your market. For example, .com for international, .co.in for India.
Remember to always check your spelling before completing any registration!

Google Wave

noreply@blogger.com (Unknown) — Thu, 01 Oct 2009 10:24:00 +0000

The internet is all heated up about Google Wave as today Google would be sending Google Wave preview invites to selected users. And all tech enthusiasts are berserk over grabbing an invite, no matter what. But would you be receiving one ?

Google Wave is an online communication and collaboration tool that makes real-time interactions more seamless -- in one place, you can communicate and collaborate using richly formatted text, photos, videos, maps, and more.

A wave is a conversation with multiple participants -- participants are people added to a wave to discuss and collaborate on its content. Participants can reply any time and anywhere within a wave, and they can edit content and add more participants as a wave develops. It's also possible to rewind waves with the playback functionality, to see what happened, and when.

In Google Wave you create a wave and add people to it. Everyone on your wave can use richly formatted text, photos, gadgets, and even feeds from other sources on the web. They can insert a reply or edit the wave directly. It's concurrent rich-text editing, where you see on your screen nearly instantly what your fellow collaborators are typing in your wave. That means Google Wave is just as well suited for quick messages as for persistent content — it allows for both collaboration and communication. You can also use "playback" to rewind the wave and see how it evolved.

Google Caffeine

noreply@blogger.com (Unknown) — Sat, 29 Aug 2009 07:07:00 +0000

Couple of months, a team of Google was working on a project that’s name is “Google Caffeine.” The main aim of Google Caffeine is to make Google search results more accurate, indexing speed, comprehensiveness and many other things.

Before some days Google launched Google Caffeine, a new trend of search. That is a new search technology which Google is discussing with developers and selecting their contribution to implement on new Google. Though there are not any major changes in the rankings but We may see minor fluctuations. Google gave the name “Caffeine” to this new technology.Google-Caffeine

Try the Google Caffeine in http://www2.sandbox.google.com

We expecting some reflects like

URL is very important
New Google is very fast
Larger index volume
Real-time search is inching closer
Keywords are more important

Let wait for how its reflects to us

KP Liaisoning - Business Consultants India

noreply@blogger.com (Unknown) — Wed, 01 Jul 2009 11:11:00 +0000

If you are looking for an organization that shall provide a one stop service to help you start your business in India, your search ends here in KP Liaison .

KP Liaison is a dedicated organization formed for the sole objective of helping international and national corporate community to establish their organizations in India. Promoted by a first generation entrepreneur, the organization understands the pertinent issues in creation of Organization in Indian environment and shall ensure that a total support (Indian Full Meal) is provided to you.

We KP Liaison understand the Indian political, business, corporate needs deeply and have the right partners, relationships to steer through a smooth establishment of your organization. Your searches for an enhanced value add experience and learned guidance for starting business / trade in India ends here.

We KP Liaison have extraordinary experience in this field and have previously helped various multinational companies start their businesses in India. The clients have experienced with us every variety of support right from knowing about India & its dynamics, business feasibility, logistics support, statutory registrations, continuous monitoring and administrative support till Internal Audit and MIS Support.

This truly means a one stop solution for starting and managing your businesses in India… Still it is a much customized, tailor made; need based approach without frills involved. Contact us to experience our expertise.

Visit http://www.kpliaisoning.com

Freeze Tech Equipments Pvt. Ltd.

noreply@blogger.com (Unknown) — Sat, 06 Jun 2009 06:03:00 +0000

Freeze Tech Equipments Pvt. Ltd. are experienced campaigners in the field of industrial process cooling solutions with more than 21 years of invaluable experience. The company aims to be a complete solution provider for process c1ooling problems, with its reputed brand Freeze Tech and manufactures refrigerated Chillers, Oil Coolers, Panel coolers and Special purpose industrial refrigeration / air conditioner process equipments.

Freeze Tech offers a wide range of products that are unique and designed to handle any cooling problem. The product range includes:

Chillers

Oil Coolers

Panel Coolers

Special Purpose Industrial Refrigeration / air conditionerEquipments can also be designed and manufactured based on the specific process requirement and clients specification.

Freeze Tech is committed to make it's mark as a Total Solution Provider in the field of Industrial Process Cooling.

Infrastructure

The organization boasts of a sound infrastructure and incorporates the latest available technology which results in production of high quality equipment. At Freeze Tech Equipments Private Limited, we aim to offer 'Complete solutions' ensuring that our years of experience work towards total customer satisfaction.

Quality

There is a comprehensive quality control system that vigilantly monitors all components at every stage of production. Rigorous testing standards and a thorough final inspection ensures that only 100% certified units are delivered to clients.

Our Mission

Freeze Tech Equipments Private Limited aims at bridging the gap between low supply of top quality process cooling equipment and reasonable pricing, by offering quality products and supplementing them with reliable service. The company wishes to create long-term business relations with prospective buyers and serve them to its full potential.

An Unparalleled Commitment To Service Ultimately our reputation depends on our operational success. By employing only the highest quality component selection, assembled and tested by highly skilled technicians and supported by an advanced microprocessor controller and prompt service backup there is no better choice than the FREEZE TECH CHILLER.

Six Simple Tips to Improve your Search Engine Ranking

noreply@blogger.com (Unknown) — Wed, 06 May 2009 13:40:00 +0000

Simple Six Tips To Improve Search Engine Ranking

There are some very simple SEO techniques available for you to improve your search engine ranking. In the course of my normal analysis of competitors’ websites, I find an amazing number that does not employ all of these techniques, yet every one can help you get closer to that coveted #1 position.

Using these will not in itself allow you reach the top position for your keyword, but they definitely help, and there is no single factor that will enable you to hit the top. A #1 position on Google is attained by a combination of many factors, such as internal and external linking strategies, relevance of your content to the keyword and the overall look and feel of your site. Plus those detailed below.

So let’s get started on these: these are the nuts and bolts of SEO, and if they are not right then you are starting off on the back foot. These are the essential SEO techniques that you must have as a minimum if you want to improve your search engine ranking, and although intended mainly for beginners, many established web pages do not contain every one of these.

I write ‘pages’ deliberately, because Google and the other main search engines list web pages, and not entire domains. That means that every single page in your website should be optimized in the same way: each should contain every single one of the SEO techniques listed below.

TITLE TAG

The title tag is contained within the ‘HEAD’ tags of your HTML, before the ‘BODY’ tags. This states the title of the page, and must contain the major keywords of the page. The contents of your title tag do not appear in the text of the page: its purpose is to inform the search engine spiders what the topic of your page is, and what words are important (i.e. your main page keyword). For example, the TITLE tag of a page based on this article would be “SEO Techniques - Improve your Search Engine Ranking”.

DESCRIPTION TAG

The description Meta tag is used by Google, and other search engines, in the search engine listings. I have tested this with them all and Google uses it as is, while Yahoo uses part of it. You should provide a description of what the web page is about, and a simple check of the descriptions in other sites using your keyword on Google will show you how many words you can use to have the whole description included. About 20 words are fine.

KEYWORD TAG

Search engines rarely use the keyword Meta tag: Google ignores it completely. However, it doesn’t hurt, and can help in a small way. Include your brand name and your own name. That way some engines might show your pages if somebody is looking for your name. The other Meta tags have no SEO value, and do not help to improve your search engine ranking whatsoever.

HEADING H TAGS

Heading tags (H1, H2, . . .) are used by Google to determine the importance of the text contained in your headings. Use H1 tags for the main title of your page (you also use it in the TITLE tag, but that isn’t seen by readers, only by the spiders). Put subtitles in H2 tags. You can change the font size of the text within these tags.

TEXT FORMATTING

Text in bold, italics and underscored are seen by the search engines as having greater weight, and so will be used in determining the relevance of your site. Always bolden your titles, and it also helps to underline it if it doesn’t make it look out of place.

WRITING STYLE and CONTENT

Do not write for algorithms (spiders): write for your readers. Always write for humans and you won’t go wrong. If your page content reads well, and has good vocabulary relating to the topic, then it will have a better chance of a higher listing than if you stuffed it full of keywords. I rarely use more than 1.5% - the keyword densities of the terms ‘SEO’, SEO techniques’ and ’search engine ranking’ (the main keywords) of this article are 1.5, 0.87 and 0.87 respectively. Too many keywords is bad SEO, and could result in a poor listing for your page - if it is listed at all.

So there you are: six simple SEO techniques to improve your search engine ranking. It is surprising how many experienced webmasters fail to apply all of these: there is no excuse, and they are failing to get the nuts and bolts properly fitted and tightened on their web pages.

Apply these to every page and not only will you improve your SEO, but also your chances of a good search engine ranking. It is amazing how many web pages lack these basic SEO techniques.

How to Increase PR?

noreply@blogger.com (Unknown) — Mon, 04 May 2009 08:35:00 +0000

PageRank

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is taken into account when a page's PageRank is calculated.

PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determine a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one.

Increase your PR

Follow these steps and you will be on your way to building a great PageRank.

Look for quality sites that compliment your products and services.
Find sites that have a PR of 4 or above.
Submit your site to top directories is a great way to increase PageRank.
Look for "themed" directories (related to your industry) to submit your website to. For example, if you are a manufacturing company, look for manufacturing directories, B2B search engines, etc.
Do you belong to any professional organizations related to your industry? If so, have your website listed within their membership directories. This is very simple and a great way to incorporate link popularity building strategies.
Study your competitor's websites and see who links to them.
Have website links from your clients, partners, vendors, subcontractors, etc.
DO NOT participate in FFA Pages. Free-For-All link pages are sites that allow you to submit your link to them for free. If you hate spam in your inbox, stay away from this so-called link popularity building strategy.
DO NOT participate in link popularity building farms. A link building farm consists of sites that link to other sites for the sole purpose of increasing their link popularity score. Unlike perfectly valid links to sites with related information, sites that participate in link popularity building farming contain links to totally unrelated sites.

If you follow these basic guidelines in building your PageRank, you will be off to a great start.

Black Hat Techniques

noreply@blogger.com (Unknown) — Mon, 04 May 2009 08:25:00 +0000

Black Hat Techniques

In an attempt to improve visibility Black Hat Techniques is used by some webmasters. Black Hat SEO is a different practice of Search Engine Optimization. Some of the Black Hat techniques use to be ok, but people took advantage of a good thing and now those techniques are red flag, therefore, breaking the rules of search engines guidelines.

Some of These Black Hat Techniques Are:

Invisible Tex

Keywords and keyword Sentences in the same color as the background where the viewer doesn’t see the text but search engine does.

Keyword Stuffing

As it’s easy to be carried away, Keyword stuffing a web page is one mistake people do. The rule is that more than 7% of chosen keywords on a web page is to push you luck.

Doorway Pages

Doorway pages are stuffed with keywords and key sentences. Webmasters creates doorway page strictly for search engines. When you arrive on one of those doorways webpage’s immediately, you are redirect to another website, very often not related to your search.

Cloaking

Another Black Hat Technique shows the viewers one page whiles search engines read a completely different text. In other words for example when a search engine crawls a website it reads a html text specifically written for search engines while you the viewers are viewing a different page that could be pictures or animation. Therefore, the webpage was altered to deceive search engines.

Link Farms

Buying links to achieve higher ranking or owning a certain amounts of site all linking to your main sitemight show you are important but again a Black Hat Technique and deceiving to search engines and viewers alike. Links needs to be relevant to your website services, therefore, the more relevancy the better for your website.

Note

Webmaster employs Black Hat SEO Techniques trying to increase search engines visibility and increase traffic whiles they hope to deceive search engines without being caught. These Black Hat practice may work for a while, but eventually search engines will catch-up and the webmaster will face unhappy subsequence's.

When you see websites that employs Black Hat SEO practice, you should report them to your search engine webmaster.

Site Submission

noreply@blogger.com (Unknown) — Mon, 04 May 2009 07:47:00 +0000

Submission means filling out a form on a search engine's site to invite them to add your site to their index. What many people don't realize is that this is unnecessary. Engines find what's on the web by following links. As long as there's a link to your site from any site that's already in the search engines, the engines will find your site. If you don't have any incoming links you're not going to rank well anyway.

Once your site is listed in an engine you're in for good (unless you get kicked out for trying to fool them, as covered below under Black Hat SEO). There's never any reason to resubmit your site once it's already in. Resubmission is a waste of time.

The overwhelming majority of search traffic comes from the top five or so search engines. Some companies will offer to submit your site to "thousands" of search engines. This is a waste of money. If your site is linked to from anywhere, you'll get in all the search engines that matter, automatically, for free.

Search engines use automated robots to follow the links around the web and grab the content from the web pages they find. The robots are calledspiders, and when they follow links they're crawling the web (also calledspidering). Google's spider is called Googlebot, and you'll see it listed as the user agent in your server logs. Once a search engine has gathered a site's data and analyzed it the site is said to be indexed. To see whether your site is in the Google index, search Google for site:yourdomain.com.

New sites don't always get listed right away. In some cases it can take several months for a new site to show up in the SERPS. Even when a site gets in the index, Many believe that Google puts new sites "in the sandbox" and won't let them rank well for the initial few months. Jennifer Laycock has a better explanation: New sites can rank fine if there's not much competition for that topic, but Google will assume that a new site in an established, competitive market isn't any better than the tons of sites already there, unless that site proves itself to be superior. The sandbox issue has been discussed on Webmaster World ad nauseum. (Searching WebmasterWorld for all pages mentioning the sandbox results in nearly 1000 hits at present.)

Black Hat SEO Penalties

noreply@blogger.com (Unknown) — Mon, 04 May 2009 07:38:00 +0000

Black Hat SEO Penalties

Google makes it clear that it disapproves of certain SEO tactics, such as hiding keywords with invisible text, or showing one page to Google's spider and another to actual human visitors. (See what Google recommends and what they don't.) Methods that conform to what the search engines like are called White Hat SEO, and disapproved methods are called Black Hat SEO. There is a lot of controversy about whether Black Hat SEO is really "bad" in the ethical sense. White Hatters say that Black Hatters are unfairly trying to manipulate the SERPs. Black Hatters counter, "What constitutes 'fair'? Isn't any change you make to your page for SEO purposes an attempt to influence rankings? Why is one method less pure than another when we're all just trying to get our pages to rank higher? Further, if an engine is ranking a bunch of irrelevant sites above mine, what's so wrong about using any method at my disposal to get my relevant site ranked above them? Doing so doesn't benefit just me, it benefits the searchers because it gives them what they're searching for. And it also benefits the engine, because searchers will think better of the engine for giving them more relevant results than it would have otherwise."

Adding to the controversy about Black Hat SEO is the fact Google does allow a certain select few sites to operate contrary to its own stated policies. Danny Sullivan complains that Google's cloaking policy is inconsistent (more on cloaking below), and that the policy wording should be updated. He further notes that the reason Google allows some cloaking is that it improves searching rather than hinders it, and that it's therefore inappropriate to think of cloaking as synonymous with "bad".

Personally I think that what's good or bad is not the methods you use, but whether you're trying to get a ranking you deserve. If your site is really one of the best about, say, the history of baseball, then it doesn't really matter to me how it gets to the top of the SERPs for a search on that phrase. What's annoying to me, and to millions of people around the world, is when a crappy, useless site tricks its way to the top of the SERPs, usually in an attempt to get more visitors to there so they'll click on the ads there and make money for the webmaster. So to me it's not how you get to the top, but whether you should be at the top in the first place.

Whether you think Black Hat SEO is bad or not you should avoid it anway, because it can get you banned from the search engines, or at least reduce your ranking. Google has been known to remove sites it felt weren't playing fair. Granted, this isn't likely, but why take that risk? Also, much Black Hat SEO involves some fairly technical work. If this article is your introduction to SEO, you likely don't have the skills to be a successful Black Hatter anyway -- at least one who doesn't get caught.

If you want to stay on Google's good side, here are some things to avoid:

Invisible text. Don't put white text on a white background. In fact, don't put even very light yellow on a white background. The engines aren't stupid; just because the colors aren't exactly the same doesn't mean they can't figure out there's no contrast. Yes, there are clever ways to try to fool Google about what the background color actually is, but Google is probably aware of most of them anyway, and I won't cover them besides.
Cloaking. Google knows what's on your site because periodically its automated robot called Googlebot visits all the pages in its index, and grabs all the page content so it can analyze it later. Cloaking means showing one page to Googlebot and a completely different page to real human visitors. Google despises this aplenty.
Keyword Stuffing. The engines want your pages to be natural. Finding every place to cram your keywords onto your pages -- or worse, including a "paragraph" of nothing but keywords, especially if they're repeated ad nauseum -- is a big no-no. Do you consider pages with lists of keywords to be high quality? Neither does Google.
Doorway pages. A doorway page is a page built specifically for the purpose of ranking well in the search engines and without any real content of its own, and which then links to the "real" destination page, or automatically redirects there. Doorway pages are a popular choice of some SEO firms, although Google has cracked down on this and many webmasters saw their pages disappear from the index. Some SEO firms call their doorway pages something else, in an effort to fool potential customers who know enough to know that they should avoid doorway pages. But a doorway page is still a doorway page even if you call it something else. Some engines may decide that an orphaned page is a doorway page, and if so then the page or the site might suffer a penalty.
Spam. Spam has a special meaning with regards to SEO: worthless pages with no content, created specifically for the purpose of ranking well in the engines. You think they have what you're looking for, but when you get there it's just a bunch of ads or listings of other sites. The webmaster is either getting paid by the advertisers, or the page is a doorway page, with the webmaster hoping that you'll click over to the page s/he really wants you to go to.

Penalties

It's important to distinguish between the two punishments from search engines since they're entirely different. Being banned means your site is removed from the index completely. This is pretty rare; most people who think they've been banned are actually still in the index. It's easy to tell whether you've been banned by Google. Assuming your site was in the index to begin with, search Google forsite:yourdomain.com. If you get any results, your site hasn't been banned.
Being penalized means having your rank reduced. Unfortunately I know of no way to test for this. I do think that most of the time a webmaster thinks they've been penalized they're wrong. Rankings change, sites drop -- it's all part of the way the search engines work. But often many people take it personally and feel they're being victimized.
Webmaster World has a good checklist for dealing with a potentially dropped site.

Basic SEO Tips & Tricks

noreply@blogger.com (Unknown) — Wed, 08 Apr 2009 20:24:00 +0000

Manoj's first advice would be; get a exact keyword check to see where your website is right now in the SERP's.
Make sure your main index page is content rich with text, links and images.
Never use a 'splash page' or an 'Enter Website' page.
Don't use keyword stuffing techniques, i.e doorway pages, invisible text etc
And always use relevant keywords.
If you have to use a database i.e. php or asp, always make sure that you keep it to a minimum, and only use it if you have no other option. Always keep as many pages as possible as static pages.
Don't submit your website until it is ready. Make sure that all pages are full of text and complete, without any 'under construction' stuff.
Don't ever use the free submission programs available on the internet. Whilst there are some that may be good, it's very hard to tell which ones they are.
Submitting to 100's or even 1000's of search engines may well get your website, removed or black-listed at best it will simply get your email address on thousands of spammers mailing lists.
Also remember that some directories like Yahoo only accept one submission, and if you exceed this in a limited time frame the human will block all your further submissions. Some search engines accept 5 URL submissions per day like Altavista, others only accept 2 per month, or 1 per day. The key is to know which ones allow how many, how often. Then just when you get the hang of it, they change the rules again.
'Monthly Submission - still necessary?' - Absolutely yes. Google and Fast are the only search engines in the 'we're the biggest and best' war. Everyone else like Lycos, Inktomi, Dmoz etc may remove you if you don't keep your listings updated or request their crawler to visit your site on a regular basis. The number of pages that have to be searched through slows down the search engine process. If your site is not getting sufficient number of click-through's to activate the crawler on its own, you need to request it.
The only problem here is some search engines have maximum tolerances and if you over-submit, they will remove your website!
'Watch those inbounds!' - When you get another webmaster to place a link to you on their site you need to make sure they place keywords in the linking text.
This increases ranking for those keywords and is called 'anchor text'. Always remember that the reverse always applies in search engine optimisation. Having no keywords or irrelevant keywords in the linking text can 'lower' ranking. So if anyone is linking to you with the words 'click here', 'this is a great site', 'visit our sponsor' and so on, get them to change it or remove it before it causes problems.

Hotel Rayas Kumbakonam

noreply@blogger.com (Unknown) — Wed, 08 Apr 2009 06:45:00 +0000

Hotel Rayas

Hotel Rayas located in the hub of Kumbakonam Thanjavur District, Hotel Raya’s stands out Majestically to offer Mahamaham tank view for the guests. This is known to be the “Best value for money” in Kumbakonam with the atmosphere and facilities of a star hotel. Hotel Raya’s combines efficiency with the Traditional culture of Kumbakonam to provide a pleasant stay for all its guests.

Raya Annexe - 1
Annexe-I is refined, luxurious and considered to bring you the comfort of home. Make your selection from our 27 stylish air conditioned rooms. The twin lifts will take you to an individual lobby on each level. Most rooms offer a panoramic view of the Mahamaham tank. The highlights of Kumbakonam are depicted in every aspect of the hotel. They can be seen in Tanjore Art, photos of temples, brass statues and water colours painted on the wall. An ample parking lot provides easy access for of all vehicles. No other hotel in its category can offer such extravagant comfort.

Raya Garden
Situated privately behind Hotel Raya’s, between a green splendor is Raya’s Garden. These two villas offer a relaxed stay for the privileged. The cottages reflect the local culture in every aspect. A stay in this serene atmosphere will certainly revitalise you.

Social Book Marking

noreply@blogger.com (Unknown) — Wed, 08 Apr 2009 04:46:00 +0000

Social Book Marking is the best technique in which user use to book mark and manage the pages they want to remember or they like them to share with their friends.

This is the basic of the social book marking but this is being the great tool for SEO experts as they can save their sites at social sites in order to have back links and for having traffic and business as well.

These social bookmarks are usually communal, and can be saved in confidence, joint only with particular people or groups, shared only inside convinced networks, or another grouping of public and personal domains. Only the acceptable people can observe these social bookmarks in succession, by category or tags, or via a search engine.

Benefits of Social Book marking:

You can earn Google indexed back links for your web Sites
Helpful links can be provided to the readers of libraries through social book marking.
You can make vast publication in an easy way.
Can turn heavy traffic toward your web Site.
It provides good prospect for internet associate marketing. If you make it to build up a wide-ranging personal network of people, probability of improved sale of your product/service increases.
Social book marking outcome in generating millions of page views on monthly basis. It attracts the visitors from all over the world, thus the internet marketers use this web traffic to get the target customers.
It helps in assimilation bookmarks from many computers, association of bookmarks, sharing of bookmarks with friends and so on.
This system offers the capability to rank a particular resource on the basis of number of times it has been bookmarked by the users.
Fast Indexing: Google bot is indexing these community web sites very quickly, for example, digg, stumble and technotary stories are indexed every 20 to 25 minutes, so when you get the web site submitted in these social sites and they remainder on home page or inner category page, they get indexed very fast!

Twitter

noreply@blogger.com (Unknown) — Wed, 25 Mar 2009 10:51:00 +0000

Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 bytes in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. Senders can restrict delivery to those in their circle of friends (delivery to everyone being the default). Users can send and receive updates via the Twitter website, SMS, RSS (receive only), or through applications such as Tweetie, Twitterrific, Twitterfon, TweetDeck and Feedalizr. The service is free to use over the web, but using SMS may incur phone services provider fees.

As of March 2009, Twitter has received extensive visibility and popularity worldwide. Twitter is often described as the 'SMS of Internet' in that the site provides the back-end functionality (via its APIs) to other desktop and web-based applications to send and receive short text messages often obscuring the actual website itself. This extensibility of the service has earned it more popularity than it would have gained if users had to visit the site to use the service.

Four gateway numbers are currently available for SMS: short codes for the United States, Canada, and India, and a United Kingdom-based number for international use. Several third parties offer posting and receiving updates via email.

Estimates of the number of daily users vary as the company does not release the number of active accounts. In November 2008, Jeremiah Owyang of Forrester Research estimated that Twitter had 4-5 million users. A February 2009 Compete.com blog entry ranks Twitter as the third largest social network (MySpace would be second and Facebook would be the largest in the world), and puts the number of unique monthly visitors at roughly 6 million and the number of monthly visits at 55 million.

The Necessity Of Search Engine Optimisation

noreply@blogger.com (Unknown) — Fri, 20 Mar 2009 12:35:00 +0000

The majority of businesses now understand that search engine optimisation or SEO is becoming an important part of any online business strategy. Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimisation, or have not even heard of it.

The emphasis of search engine optimisation is to increase web traffic to a website through the search medium. The process involves changing various elements of the website so that it is more visible to search engines and easier to operate for users.

Currently the market is saturated with so called SEO specialists who are simply jumping on a band wagon that started rolling over ten years ago. Hence it is imperative to have a detailed research process before entering into a contract with any SEO company. Ideally a company that can prove its worth, prove the success of it methods and its time in the industry should be found.

It is advisable, before employing a SEO company to gain an understanding of how the search engine process is conducted. Fortunately the internet has thousands of websites dedicated to the subject of website optimisation. While the worth of these websites is somewhat questionable, they do at least give an idea of the sorts of strategies the SEO company should be presenting.

As with the procurement of nearly any service it is important to gain a number of quotes from different companies. All firms will charge different rates for their services and hence looking at the quotes and assessing the value of the service is essential.

Remember that the cheapest company should not always be chosen. Like most things in life a cheaper price does not necessarily mean a good service, in some cases it may be worth paying that little bit extra for a better level of service.

One of the best strategies to help choose an SEO company is to simply type a related term into a search engine. For instance by taking terms such as 'search engine optimisation' and entering this into Google it is possible to see numerous sites that offer SEO service. Understandably, by using one of the sites in the top five listings you are given a form of guarantee that they know what they are doing, after all, if a company cannot rank highly for terms related to their own industry it is doubtful they will be able to help other companies.

It is also worth avoiding companies that promise page one, or even position one rankings. Nobody outside of the Google corporation can guarantee such positions, it is doubtful even Google employees can. Search engine algorithms are extremely complex and it takes real experts to work within these algorithms to improve the rankings of a site. Any company that has the short sightedness to guarantee position one listings is probably not worth using.

It is hoped that this article has given businesses and business owners an idea of how search engine optimisation can help their company to secure more online business and trade. In terms of searching for a company the search engine method is worthwhile but also beneficial can be personal recommendations.

If another company gives you information on a company that helped them improve their online profile and profits it is likely that this reference is trustworthy and could result in further profits for your own company. With the right SEO company increased online revenue and trade is a real and attainable possibility.

Ticketgoose Video

noreply@blogger.com (Unknown) — Fri, 20 Mar 2009 11:52:00 +0000

Ticket Goose Video Ads

www.ticketgoose.com makes Booking Bus Online customer ease.

In the past, booking your Bus would involve you visiting your local travel agent or visiting bus stands and cross checking time table and schedules of buses of exotic locations with improper details.

Since the emergence of the internet, Bus Travelers now have the option of booking their Buses online.

Now All the major Bus operators have online booking facilities with even smaller less known bus operators now beginning to add this facility. Even companies that offer niche bus services have their own online booking facilities such as Bus networks, accommodation, car travel, airport transfers, Freights and luggage's.

There are also travel comparison websites that offer price comparing which search for the cheapest Bus fares from all the major Bus operators with up to the minute prices showing discounts offers so Bus travelers can get fantastic last minute Bus deals.

The flexibility and choice for booking bus packages online has in the last two years resulted in more and more bus consumers becoming more confident with bus booking through travel companies online knowing they are going to get a bargain deal.

With the constant online discounts for booking online and various buses offered on the travel websites, this trend of bus travelers booking online is set to increasingly grow and grow.

Taxi-1 - Call Taxi Service Provider Chennai India

noreply@blogger.com (Unknown) — Fri, 20 Mar 2009 11:51:00 +0000

Taxi-1 chennai

Call taxi-1 is a best services provider in Chennai. We are famous for our outstanding services in airport pickups and drops, timely bagged services for meeting, conferences and societal events.

During journey and waiting time our drivers behave politely and respectable in sense. We believe in an honest and timely appearance in our services. Call taxi-1 is a licensed service supplier.

We have largest variety of call taxis with well groomed drivers. We proffer online booking services to the customers. First aid kits, CD players, Luxury seats, Safety belts available for customers comfort and safety travel. Swift pickup and faster response to your call for call taxi.

Services offer:

* 24 hour call taxi services.
* Accepts the assignments through phone call.
* Online taxi booking services.

Dental Art Chennai

noreply@blogger.com (Unknown) — Wed, 18 Mar 2009 06:39:00 +0000

Dental Art

Dental Art [ Dental Art ] have been at the forefront of dental health care since 2001, Striving to bring the best in your smile - art of making your smile better in a scientific and proven way.

Dr.Arunkumar has done his specialty in Prosthetic dentistry (Tooth replacement Dentistry). He is an experienced Dental Surgeon, with an added expertise in the field of Implantology and Cosmetic Dentistry. Dr.Arunkumar is a member of AAID (American Academy of Implant Dentistry).

Dr.Sandhya Arunkumar is a specialist in Oral Pathology. She is well experienced and handles patients with utmost care. Both of them are members of IDA (Indian Dental Association).

Resident dentists are available for your service at any time between (9 am – 9 pm).We value your time and treat people as we would like to be treated. Our staff ensures everything ready at your scheduled time. Our staffs are dedicated to maintain our mission of excellent dentistry through continuing education and advanced technological training. Our non clinical attenders are also well educated, trained and experienced in attending the patients. With our patient friendly dentists you will feel that you are at your home. Come and enjoy our dental wellness practice.

E-Square Systems

noreply@blogger.com (Unknown) — Wed, 18 Mar 2009 05:53:00 +0000

E-square systems [ www.esquarein.com ] have the most extensive collection of office automation products such as laminator, binders, paper shredders, franking machines, duplicating machines and projectors. We are the trustworthy dealers of many international companies viz., GBC, BENQ, RISO, INFOCUS, NEOPOST, SAMSUNG, PANASONIC etc.,

Support

Our customer service and technical support staff are experienced at resolving issues quickly and we understand how dependent our customers are on the solutions we provide and we are highly motivated any open issues while minimizing the impact on the end-users.

E-square systems [ www.esquarein.com ] has proactively partnered with leading product manufacturers for distribution and sales support. We are providing customers with the finest range of quality products to meet the customer specific requirements.

We deliver our sales and technical services for office automation products in a dedicated manner for customer satisfaction.

Sukra's Catering Services

noreply@blogger.com (Unknown) — Wed, 18 Mar 2009 05:33:00 +0000

Sukra's Catering Services Chennai [ http://www.sukrascatering.com ] is committed to hiring the best talents in catering industry and developing them into passionate professionals. Our team at Sukra's Catering Service Chennai is fired by an unimaginable passion for work and is intensively trained. This multi disciplinary team of professionals allows us to match the challenges the project requires.

Every occasion comes with a different significance. What is common to all of them is the after taste. Food is always a point of discussion, be it a corporate meeting, Wedding hall or a social party.

Precisely why, we at Sukra's Catering Services Chennai stress on providing just the right taste that your occasion demands. We are specialized catering Services in Chennai to a variety of events, big or small. Well-known for our outstanding service, delectable cuisines & meticulous planning, we add spice to every occasion and make every occasion a perfect cause for celebration.

Our experience, proficiency, and commitment to personal service is epitomized in our planning, selection of innovative menus, and execution of arrangements to the minutest detail ensuring that, your event is coordinated to clock work precision and executed with élan - the way you want it to be. You can play the perfect host and later contemplate on the happy tidings.

Sukra's Catering Services Chennai Team takes pride in preparing mouthwatering delicacies that make your event truly memorable one. Our attentive staff takes due and thorough care of even the smallest details at events, to enable you to celebrate culinary delights with your loved ones.

Basic Rules of web page design and layout

noreply@blogger.com (Unknown) — Tue, 17 Mar 2009 06:30:00 +0000

5 Basic Rules of web page design and layout

* Your web site should be easy to read
* Your web site should be easy to navigate
* Your web site should be easy to find
* Your web page layout and design should be consistent throughout the site
* Your web site should be quick to download

Your web site should be easy to read

The most important rule in web design is that your web site should be easy to read. What does this mean? You should choose your text and background colors very carefully. You don't want to use backgrounds that obscure your text or use colors that are hard to read. Dark-colored text on a light-colored background is easier to read than light-colored text on a dark-colored background.

You also don't want to set your text size too small (hard to read) or too large (it will appear to shout at your visitors). All capitalized letters give the appearance of shouting at your visitors.

Keep the alignment of your main text to the left, not centered. Center-aligned text is best used in headlines. You want your visitors to be comfortable with what they are reading, and most text (in the West) is left aligned.

Your web site should be easy to navigate

All of your hyperlinks should be clear to your visitors. Graphic images, such as buttons or tabs, should be clearly labeled and easy to read. Your web graphic designer should select the colors, backgrounds, textures, and special effects on your web graphics very carefully. It is more important that your navigational buttons and tabs be easy to read and understand than to have "flashy" effects.

Link colors in your text should be familiar to your visitor (blue text usually indicates an unvisited link and purple or maroon text usually indicates a visited link), if possible. If you elect not to use the default colors, your text links should be emphasized in some other way (boldfaced, a larger font size, set between small vertical lines, or a combination of these). Text links should be unique -- they should not look the same as any other text in your web pages. You do not want people clicking on your headings because they think the headings are links.

Your visitors should be able to find what they are looking for in your site within three clicks. If not, they are very likely to click off your site as quickly as they clicked on.

Your web site should be easy to find

How are your visitors finding you online? The myth, "If I build a web site, they will come," is still a commonly held belief among companies and organizations new to the Internet. People will not come to your web site unless you promote your site both online and offline.

Web sites are promoted online via search engines, directories, award sites, banner advertising, electronic magazines (e-zines) and links from other web sites. If you are not familiar with any of these online terms, then it is best that you have your site promoted by an online marketing professional.

Web sites are promoted offline via the conventional advertising methods: print ads, radio, television, brochures, word-of-mouth, etc. Once you have created a web site, all of your company's printed materials including business cards, letterhead, envelopes, invoices, etc. should have your URL printed on them.

Not only should your web site be easy to find, but your contact information should be easy to find. People like to know that there is a person at the other end of a web site who can help them in the event that:

1. They need answers to questions which are not readily available on your web site;
2. Some element on your site is not working and end users need to be able to tell you about it, and
3. Directory editors need you to modify parts of your site to be sure that your site is placed in the most relevant category.

By giving all relevant contact information (physical address, telephone numbers, fax numbers, and email address), you are also creating a sense of security for your end users. They can contact you in the way that makes them feel the most comfortable.

Your web page layout and design should be consistent throughout the site

Just as in any document formatted on a word processor or as in any brochure, newsletter, or newspaper formatted in a desktop publishing program, all graphic images and elements, typefaces, headings, and footers should remain consistent throughout your web site. Consistency and coherence in any document, whether it be a report or a set of web pages, project a professional image.

For example, if you use a drop shadow as a special effect in your bullet points, you should use drop shadows in all of your bullets. Link-colors should be consistent throughout your web pages. Typefaces and background colors, too, should remain the same throughout your site.

Color-coded web pages, in particular, need this consistency. Typefaces, alignment in the main text and the headings, background effects, and the special effects on graphics should remain the same. Only the colors should change.

Your web site should be quick to download

Studies have indicated that visitors will quickly lose interest in your web site if the majority of a page does not download within 15 seconds. (Artists' pages should have a warning at the top of their pages.) Even web sites that are marketed to high-end users need to consider download times. Sometimes, getting to web site such as Microsoft or Sun Microsystems is so difficult and time consuming that visitors will often try to access the sites during non-working hours from their homes. If your business does not have good brand name recognition, it is best to keep your download time as short as possible.

A good application of this rule is adding animation to your site. Sure, animation looks "cool" and does initially catch your eye, but animation graphics tend to be large files. Test the download time of your pages first. If the download time of your page is relatively short and the addition of animation does not unreasonably increase the download time of your page, then and ONLY then should animation be a consideration.

Finally, before you consider the personal preferences of your web page design, you should consider all of the above rules FIRST and adapt your personal preferences accordingly. The attitude "I don't like how it looks" should always be secondary to your web site's function. Which is more important: creative expression/corporate image or running a successful business?