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	<title>Small Business Marketing Guide</title>
	<link>http://www.smallbusinessmarketinguide.com/smallbusinessmarketing</link>
	<description>Small business marketing guide for dramatic increases in your sales and profits</description>
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		<title>Small Business Marketing Tips, what about asking me to return?</title>
		<description><![CDATA[What do these three quotes have in common?

&#8220;But Paul, I don&#8217;t want to bother them.&#8221;
&#8220;But Paul, I don&#8217;t have the time.&#8221;
&#8220;But Paul, it&#8217;s too expensive and they buy from me anyway.&#8221;

They are the reasons business owners and sales people give to me for not keeping in touch with their clients.
It&#8217;s been proven time and again [...]]]></description>
		<link>http://www.smallbusinessmarketinguide.com/smallbusinessmarketing/small-business-marketing-tips-what-about-asking-me-to-return.php</link>
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		<title>Copywriting Shortcuts from Jay Abraham</title>
		<description><![CDATA[This video gives a priceless copywriting tip from the legendary marketer Jay Abraham.  Many of us in the marketing, copywriting and adversiting business know there's a goldmine of information in ads, sales letters and other media written by other copywriters.]]></description>
		<link>http://www.smallbusinessmarketinguide.com/smallbusinessmarketing/copywriting-shortcuts-from-jay-abraham.php</link>
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		<title>Cheap Marketing in a Down Economy</title>
		<description><![CDATA[I&#8217;m constantly amazed at the number of business owners who tell me they don&#8217;t contact their clients because they don&#8217;t want to bother them or because, &#8220;Nobody wants to hear about _____ (fill in the blank product or service).
If they never wanted to hear anything about it, why did they buy it in the first [...]]]></description>
		<link>http://www.smallbusinessmarketinguide.com/smallbusinessmarketing/cheap-marketing-in-a-down-economy.php</link>
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		<title>Google Friend Connect Additional Features to Leverage Your Social Networking</title>
		<description><![CDATA[The latest tool I've added is the social bar, which is what you see at the bottom of my pages.  At first I was thinking, "Is this going to take away from the look or be distracting?"  Then I figured the benefits would far outweigh any minor design issues.  After all, you are visiting me because of my content, not for my artistic abilities.]]></description>
		<link>http://www.smallbusinessmarketinguide.com/smallbusinessmarketing/google-friend-connect-additional-features-to-leverage-your-social-networking.php</link>
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		<title>Is Google Friend Connect Worthwhile?</title>
		<description><![CDATA[Is Google Friend Connect worthwhile?  Well, it depends if any of the following are attractive to you:]]></description>
		<link>http://www.smallbusinessmarketinguide.com/smallbusinessmarketing/is-google-friend-connect-worthwhile.php</link>
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		<title>Using Google Friend Connect To Build Your Business</title>
		<description><![CDATA[Google Friend Connect is a pretty cool new application from Google that allows you to add social networking features to your site.  It is a quick and easy way to add a pretty cool social tool to your sites. The technology is new, it&#8217;s hot and, in my opinion,  it&#8217;s a must have.
Look at the [...]]]></description>
		<link>http://www.smallbusinessmarketinguide.com/smallbusinessmarketing/using-google-friend-connect-to-build-your-business.php</link>
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		<title>Should You be on Facebook? Special Event February 18, 2009!</title>
		<description><![CDATA[You have the chance to learn Brian Campbell's Social Media Marketing System.

I strongly recommend you rush over to www.socialmediasource.com and start learning from the master!]]></description>
		<link>http://www.smallbusinessmarketinguide.com/smallbusinessmarketing/should-you-be-on-facebook-special-event-february-18-2009.php</link>
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		<title>Small Business Marketing Tips – Most Businesses are Making Money In “This Awful Economy”</title>
		<description><![CDATA[I gave a marketing seminar this morning to a group of about 30 business owners this morning that was sponsored by the local Small Business Development Center.  We asked the question, &#8220;How many of your businesses are doing well?&#8221;  Two thirds of them raised their hands.
Of the hands that didn&#8217;t go up, a couple of [...]]]></description>
		<link>http://www.smallbusinessmarketinguide.com/smallbusinessmarketing/small-business-marketing-tips-most-businesses-are-making-money-in-this-awful-economy.php</link>
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		<title>Top Small Business Marketing Tips – Spend Less to Make More</title>
		<description><![CDATA[With the economy slowing, business owners are contacting me more frequently asking what they can do that is is new or different to spur on their business and turn things around.

"Paul, do you think I need a web site?"

"Should I advertise on TV or the radio?"

"Should I join BNI or another networking group?"

"I need something really kick-ass to get people buying more."

These are all things that I am hearing.  Whether the economy is slow or not doesn't impact my response.  It still comes down to the basics:]]></description>
		<link>http://www.smallbusinessmarketinguide.com/smallbusinessmarketing/top-small-business-marketing-tips-spend-less-to-make-more.php</link>
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		<title>Small Business Marketing Tips for Increasing Profits in a Down Economy</title>
		<description><![CDATA[When I watch TV, listen to the radio or happen to flip through a magazine, I like to pay attention to the ads to try to see if they make any sense. I'm one of the weird marketers who thinks the primary purpose of an ad is to increase sales.  If brand awarness is also heightened, that's a plus.

I've had a lot of high paid marketers tell me I'm full of it and that I don't realize the value of a brand.  To me, the value of a brand is in the sales and profits it generates, not in how many people recognize the name.  I live in Cincinnati, Ohio, USA, which is home to the largest advertiser in the world, Procter and Gamble.

I've heard the CEO, A.G. Lafley speak and have read several quotes of his.  When he speaks, he talks about company profitability and sales.  He mentions brands as they contribute to profitability, not how they increase the awareness of the P&#038;G name.  I pay a lot attention to P&#038;G ads. ]]></description>
		<link>http://www.smallbusinessmarketinguide.com/smallbusinessmarketing/small-business-marketing-tips-for-increasing-profits-in-a-down-economy.php</link>
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