Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

SPOS #357 - How To Reinvent You With Dorie Clark

mitch@twistimage.com (Mitch Joel) — Sun, 12 May 2013 12:22:43 -0500

Welcome to episode #357 of Six Pixels Of Separation - The Twist Image Podcast. How important is a personal brand? Is that phrase even able to stay alive in this day and age? There is no doubt that our individual reputations are online and available for the world to see, but what does that really mean in a world where everyone is connected, has a Facebook profile, a Twitter feed, a blog and more? Dorie Clark has spent some serious time trying to figure out how individuals can better connect and build their personal profile and reputation. In this fascinating chat with the Harvard Business Review and Forbes contributor, the newly published author of Reinventing You looks at the power of personal brands and what they mean in this day and age. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #357 - Host: Mitch Joel.

Running time: 48:46.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete comes out May 21st, 2013.
In conversation with Dorie Clark.
Reinventing You.
Harvard Business Review.
Forbes.
Follow Dorie on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #357 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing dorie clark facebook forbes harvard business review itunes marketing podcast personal brand podcast podcasting reinventing you

SPOS #356 - Born To Blog With Mark W. Schaefer

mitch@twistimage.com (Mitch Joel) — Sun, 05 May 2013 10:37:26 -0500

Welcome to episode #356 of Six Pixels Of Separation - The Twist Image Podcast. If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is as fresh and powerful of a publishing medium as it ever has been. I also think that it is still very nascent in terms of opportunity for brands to create compelling content in a unique voice. Yes, I'm a die-hard evangelist for the platform, but it would not drive me to write a book about it. Well, it did for Mark W. Schaefer. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's already written two very successful business books (Return On Influence and The Tao Of Twitter). In February, he published his latest book, Born To Blog - Building Your Blog For Personal And Business Success One Post At A Time, with co-author Stanford A. Smith. Mark wasn't an early adopter to blogging, but he is living proof that it is never too late to enter the fray and share. His blog, Grow, is not only immensely successful, but has community engagement that is off the charts. Take a listen to this show and decide for yourself if blogging could well be the "next big thing"... again. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel.

Running time: 34:19.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete comes out May 21st, 2013.
In conversation with Mark W. Schaefer.
Stanford A. Smith.
Born To Blog.
Return On Influence.
The Tao of Twitter.
Follow Mark on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel.

Tags: advertising podcast blog blogging born to blog brand business book business podcast david usher digital marketing facebook grow business blog itunes mark w schaefer marketing podcast podcast podcasting return on influence stanford a smith the tao of twitter

SPOS #355 - Overcoming Fear With Tony Blauer

mitch@twistimage.com (Mitch Joel) — Sun, 28 Apr 2013 09:46:39 -0500

Welcome to episode #355 of Six Pixels Of Separation - The Twist Image Podcast. When I was a kid, I got into martial arts. Along with taking a more traditional form of Kung Fu, I stumbled into training on a fairly regular basis with Tony Blauer. Tony's approach was always very different and eclectic. Instead of focusing on forms and traditions, he believed in doing the physiological things that your body could best do (use what works, toss the rest). On top of that, the majority of his training (which you could say is a mixture of self defense, street fighting and close quarter combatives) spent a good chunk of the time talking about how we react and deal with our fear on a psychological level. How the vast majority of confrontations are not won or lost by the physical part, but rather in the mind... long before the fight ever happens. Having worked with Tony for years, there was a time when I was a certified coach in his system and would teach classes and seminars with him (and on his behalf). None of the training that I have done with Tony has ever left me. I think about it daily and apply the vast majority of his thinking to my work - with each and every passing day. I was thankful that Tony agreed to come on the show and talk about fear, managing confidence, performance and more. Since those days, Tony has moved to San Diego and is currently one of the world's leading close quarter combative instructors who has worked with everyone from civilians, military and law enforcement to UFC champions and celebrities. A celebrity in the world of martial arts, Tony is one of the smartest human beings I have ever had the pleasure of calling a true friend. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #355 - Host: Mitch Joel.

Running time: 1:01:49.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete comes out May 21st, 2013.
In conversation with Tony Blauer.
Follow Tony on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #355 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook itunes marketing podcast podcast podcasting tony blauer ufc

SPOS #354 - Pushing Beyond Present Shock With Douglas Rushkoff

mitch@twistimage.com (Mitch Joel) — Sun, 21 Apr 2013 13:35:56 -0500

Welcome to episode #354 of Six Pixels Of Separation - The Twist Image Podcast. His latest book is called, Present Shock, and he has ten-plus other best-selling books on new media and pop culture (including: Program Or Be Programmed, Life Inc., Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, Get Back in the Box: Innovation from the Inside Out and Coercion, winner of the Marshall Mcluhan Award for best media book). He does tons of teaching and public speaking but also makes time to produce and write documentaries (The Merchants of Cool, The Persuaders, Digital_Nation). If that weren't enough, Douglas Rushkoff has written two series of graphic novels for Vertigo called, Testament and A.D.D. When it comes to the top thinkers that inspire me, Rushkoff, holds one of the few coveted spots. He's a deep, deep thinker and drops insights on media and marketing that will keep you thinking and spinning for days. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #354 - Host: Mitch Joel.

Running time: 45:55.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete comes out May 21st, 2013.
In conversation with Douglas Rushkoff.
Present Shock.
Follow Douglas on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #354 - Host: Mitch Joel.

Tags: add advertising podcast blog blogging brand business book coercion cyberia david usher digital marketing digital nation douglas rushkoff facebook get back in the box inside out life inc media virus new media nothing sacred playing the future pop culture present shock program or be programmed testament the merchants of cool the persuaders vertigo

SPOS #353 - Contagious Marketing With Jonah Berger

mitch@twistimage.com (Mitch Joel) — Sun, 14 Apr 2013 08:01:16 -0500

Welcome to episode #353 of Six Pixels Of Separation - The Twist Image Podcast. His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. The truth is that Jonah Berger is making all kinds of a ruckus with the recent launch of his business book, Contagious - Why Things Catch On. If you haven't see the latest edition of Fast Company magazine (the print edition), it features an extended feature all about how Berger is teaching students (and, because of his latest book, us) how to make something go viral. What used to be an unknown is something that Jonah claims can be formulated and repeated. He's a fascinating individual and I think you will truly enjoy this conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #353 - Host: Mitch Joel.

Running time: 45:57.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete comes out May 21st, 2013.
In conversation with Jonah Berger.
Contagious.
Follow Jonah on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #353 - Host: Mitch Joel.

Tags: across the sound advertising podcast blog blogging brand business book contagious david usher digital marketing facebook fast company jonah berger university of pennsylvania wharton school

SPOS #352 - Jaffe And Joel #25 (Across The Sound 25.20)

mitch@twistimage.com (Mitch Joel) — Sun, 07 Apr 2013 08:31:43 -0500

Welcome to episode #352 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 25th conversation (or, as I like to affectionately call it, Across The Sound 25.20). The best title for this episode would be: How do you scale humanity? In a world of automated advertising - which is quickly taking the lion's share of media dollars (see Facebook and Google advertising as a starting point) - where does the humanity of advertising - as we have known it - come into play? Some might say that social media brought the humanity back to marketing, but content marketing is proving challenging for many brands who are used to mass marketing tactics. So, what does advertising look like in 2013 and what will it be moving forward? Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #352 - Host: Mitch Joel.

Running time: 53:18.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete comes out May 21st, 2013.
Here's is the Joseph Jaffe conversation about how we scale humanity.
Jaffe Juice.
Jaffe Juice TV.
Life After The 30-Second Spot.
Join The Conversation.
Flip The Funnel.
Follow Jaffe on Twitter.
Evol8tion.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #352 - Host: Mitch Joel.

Tags: across the sound advertising podcast blog blogging brand business book david usher digital marketing facebook flip the funnel. evol8tion itunes jaffe juice jaffe juice tv join the conversation joseph jaffe life after the 30 second spot marketing marketing blogger marketing podcast online social network podcast podcasting social media

SPOS #351 - The Lean Analytics Model With Alistair Croll

mitch@twistimage.com (Mitch Joel) — Sun, 31 Mar 2013 08:15:10 -0500

Welcome to episode #351 of Six Pixels Of Separation - The Twist Image Podcast. Every week (on Saturday), the blog hosts a link exchange between Hugh McGuire (PressBooks, Librivox, etc...), Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks, etc...), and me. It wasn't a random selection of people. I chose Hugh and Alistair because they come from diverse backgrounds and are people who - no matter what the occasion - keep me on my intellectual toes. In short, these two are too smart for their own good, and hanging out with them makes me want to learn more and do more and be smarter. Alistair has had a fascinating career. Most recently, he co-authored a book called, Lean Analytics - Use Data To Build A Better Startup Faster, with Ben Yoskovitz. In this episode, we debunk the whole "lean" model and discuss what data is useful and what data is clouding our judgment. I hope you learn as much as I did from this chat. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #351 - Host: Mitch Joel.

Running time: 50:19.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete comes out on May 21st, 2013.
In conversation with Alistair Croll.
Lean Analytics.
BitCurrent.
Year One Labs.
Human 2.0.
Solve For Interesting.
Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks.
Follow Alistair on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #351 - Host: Mitch Joel.

Tags: advertising advertising podcast alistair croll ben yoskovitz bitcurrent blog blogging brand business book complete web monitoring david usher digital marketing gigaom hugh mcguire human 20 itunes lean analytics librivox managing bandwidth marketing marketing blogger marketing podcast online social network podcast podcasting pressbooks social media solve for interesting year one labs

SPOS #350 - Can't Buy Me Like With Bob Garfield And Doug Levy

mitch@twistimage.com (Mitch Joel) — Sun, 24 Mar 2013 08:02:55 -0500

Welcome to episode #350 of Six Pixels Of Separation - The Twist Image Podcast. There's a new book in town about marketing, advertising and where it all needs to go. The book is called, Can't Buy Me Like, and it was co-authored by advertising critic extraordinaire, Bob Garfield and Doug Levy. For 25 years, Advertising Age ran Garfield's column, AdReview. In short, it was a must-read. Currently, he's writing for MediaPost and The Guardian along with co-hosting the NPR weekly program On The Media. Plus, his past books, The Chaos Scenario and And Now A Few Words From Me are must-reads if you work in this industry. Levy is an agency guy. We first became friends while attending the TED conference. He is currently the founder and CEO of MEplusYOU (formerly known as imc2) an agency that focuses on brands and how they build authentic and sustainable relationships. Both Garfield and Levy hopped on Skype to talk about their new work and the new ways in which brands should be marketing. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #350 - Host: Mitch Joel.

Running time: 54:53.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete comes out on May 21st, 2013.
In conversation with Bob Garfield and Doug Levy.
Can't Buy Me Like.
The Chaos Scenario.
And Now A Few Words From Me.
Follow Bob on Twitter.
Follow Doug on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #350 - Host: Mitch Joel.

Tags: adreview advertising advertising age advertising podcast and now a few words from me blog blogging bob garfield brand business book cant buy me like david usher digital marketing doug levy imc2 itunes marketing marketing agency marketing blogger marketing podcast mediapost meplusyou npr on the media online social network podcast podcasting skype social media ted conference the chaos scenario the guardian

SPOS #349 - Media Hacks #42

mitch@twistimage.com (Mitch Joel) — Sun, 17 Mar 2013 13:21:30 -0500

Welcome to episode #349 of Six Pixels Of Separation - The Twist Image Podcast. We are getting more regular when it comes to recording Media Hacks. In this semi-frequent podcast within this podcast we hold a roundtable conversation with Chris Brogan, C.C. Chapman, Hugh McGuire, Christopher S. Penn, Julien Smith and myself. We had a good run, but life became what it is, and it became a ruthless game of herding the unherdable cats. Well, thanks to Doodle, we're starting to get back into a flow with it. Welcome to episode #42 of Media Hacks. Unfortunately, Penn was not able to make the recording (and Smith jumped in mid-chat), but it's still chock-full of gabbing and inside baseball about everything from Internet culture and technology news to why the majority of us did not attend SXSW (but should have) and how tired some of us are of social media (and some who aren't). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #349 - Host: Mitch Joel.

Running time: 1:04:01.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete comes out on May 21st, 2013.
In conversation with the Media Hacks!
Chris Brogan.
C.C. Chapman.
Hugh McGuire.
Christopher S. Penn.
Julien Smith.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #349 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book cc chapman chris brogan christopher s penn david usher digital marketing doodle facebook hugh mcguire itunes julien smith marketing marketing blogger marketing podcast media hacks online social network podcast podcasting social media

SPOS #348 - The Future Of Social Media And Content With Sam Decker

mitch@twistimage.com (Mitch Joel) — Sun, 10 Mar 2013 07:44:39 -0500

Welcome to episode #348 of Six Pixels Of Separation - The Twist Image Podcast. There are few people who have the depth of experience and knowledge when it comes to e-commerce, social media, content and digital marketing than Sam Decker. I've known Sam for close to a decade. He worked at Apple before handling e-commerce for Dell, from there he went on to lead marketing at Bazaarvoice and he's currently a founder at Mass Relevance. Mass Relevance has been making a lot of noise lately with intense growth as the company leverages real-time social media activity to helps brands create unique social experiences. If that last line confused you, don't panic, Sam is here to explain it all. The changes in the digital marketing landscape have been dramatic in the past decade and the opportunities for brands to rethink how they connect and inform consumers has changed right along with it. It's no surprise that Mass Relevance is seeing the meteoric growth that they're experiencing and Sam's insights should inspire you to think differently about how you can best market your brand in these digital channels. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #348 - Host: Mitch Joel.

Running time: 41:44.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is coming on May 21st, 2013.
In conversation with Sam Decker.
Mass Relevance.
Follow Sam on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #348 - Host: Mitch Joel.

Tags: advertising podcast apple bazaarvoice blog blogging brand business book content marketing david usher dell digital marketing ecommerce facebook itunes marketing marketing blogger marketing podcast mass relevance online social network podcast podcasting real time media sam decker social experience social media

SPOS #347 - Apple's Marketing Secrets With Ken Segall

mitch@twistimage.com (Mitch Joel) — Sun, 03 Mar 2013 21:20:21 -0500

Welcome to episode #347 of Six Pixels Of Separation - The Twist Image Podcast. If you ask veteran marketing professional, Ken Segall, what made Apple so great, he can sum it up in two words: insanely simple. It's also the title of his recent business book, Insanely Simple. As a writer, Segall has worked at many agencies over the years and worked with Steve Jobs from the "Think Different" to iMac days and beyond. It wasn't just a lesson in simplicity from Jobs that inspired Segall, but rather an ethos that he hopes to drive through all organizations who are willing to listen. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently... and simpler about the brands that you work with. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #347 - Host: Mitch Joel.

Running time: 44:38.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is coming on May 21st, 2013.
In conversation with Ken Segall.
Insanely Simple.
Ken Segall's Observatory.
Scoopertino.
Follow Ken on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #347 - Host: Mitch Joel.

Tags: advertising podcast apple blog blogging brand business book david usher digital marketing facebook imac insanely simple itunes ken segall marketing marketing blogger marketing podcast online social network podcast podcasting social media steve jobs think different

SPOS #346 - The Trusted Marketer With Don Peppers And Martha Rogers

mitch@twistimage.com (Mitch Joel) — Sun, 24 Feb 2013 07:28:51 -0500

Welcome to episode #346 of Six Pixels Of Separation - The Twist Image Podcast. There are marketing legends and then there are people like Don Peppers and Martha Rogers. In short: any idea that excites us about marketing these days (from social media to big data and beyond) are theories that Peppers and Rogers have already researched and published long before we even had a name for them. They invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." In 1993 they founded their own consulting company, Peppers & Rogers Group, to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make marketing more effective. They released their tenth business book, Extreme Trust (about the new dynamics of competition), in April of 2012 and, it is my honor that they both agreed to come on the podcast. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #346 - Host: Mitch Joel.

Running time: 49:29.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is coming on May 21st, 2013.
In conversation with Don Peppers and Martha Rogers.
Peppers & Rogers Group.
Extreme Trust.
Follow Don and Martha on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #346 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book david usher digital marketing don peppers extreme trust facebook itunes marketing marketing blogger marketing podcast martha rogers one to one marketing online social network peppers and rogers group podcast podcasting social media

SPOS #345 - The Commitment Engine With John Jantsch

mitch@twistimage.com (Mitch Joel) — Sun, 17 Feb 2013 08:20:54 -0500

Welcome to episode #345 of Six Pixels Of Separation - The Twist Image Podcast. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing, has spent years helping small companies to think small (effective and profitable). He has authored three bestselling business books, Duct Tape Marketing, The Referral Engine and his latest, The Commitment Engine. Just what it is about commitment and a businesses' challenge to hold up their end of the bargain? In this week's podcast, Jantsch and I talk about how businesses can truly get that commitment and nurture it over a lifetime. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #345 - Host: Mitch Joel.

Running time: 41:00.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with John Jantsch.
Duct Tape Marketing.
The Commitment Engine.
The Referral Engine.
Follow John on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #345 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book david usher digital marketing duct tape marketing facebook itunes john jantsch marketing marketing blogger marketing podcast online social network podcast podcasting small business social media the commitment engine the referral engine

SPOS #344 - LinkedIn For Business With Viveka von Rosen

mitch@twistimage.com (Mitch Joel) — Sun, 10 Feb 2013 07:56:18 -0500

Welcome to episode #344 of Six Pixels Of Separation - The Twist Image Podcast. I have a love/hate relationship with LinkedIn. I love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings). I love the way the online social network has maintained its stature as the preeminent business network for professionals. I hate the fact that I find the user experience challenging (I'm never quite sure what to do when I head over there). I hate the fact that people don't understand the true value of LinkedIn and this means that spammers roam free and unpunished. Beyond that, it's also somewhat of a challenge when a brand asks about what their play should be on LinkedIn. It's a treasure chest of information for headhunters and a valuable destination for anyone in business. Nobody knows this better than Viveka von Rosen. von Rosen is widely regarded as one of LinkedIn's premier evangelists for individuals and corporations. She is also author of the bestselling business book, LinkedIn Marketing An Hour Day. LinkedIn is a fascinating environment, and it's one that brands and marketers need to pay close attention to. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #344 - Host: Mitch Joel.

Running time: 46:39.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Viveka von Rosen.
Linked Into Business.
Linked Into Business Blog.
LinkedIn Marketing An Hour A Day.
Follow Viveka on Twitter.
Connect with Viveka on LinkedIn.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #344 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book david usher digital marketing facebook itunes lined into business linkedin linkedin marketing an hour a day marketing marketing blogger marketing podcast online social network podcast podcasting social media viveka von rosen

SPOS #343 - Living The Good Life With Jonathan Fields

mitch@twistimage.com (Mitch Joel) — Sun, 03 Feb 2013 08:34:18 -0500

Welcome to episode #343 of Six Pixels Of Separation - The Twist Image Podcast. Lately, the podcasting landscape has developing into a steady stream of amazing, insightful and deep content - in audio and video format. It's somewhat fascinating that all of this niche and rich content is so readily available for free, and yet there's a vast majority of people who don't even know what a podcast is - let alone how to download and enjoy one. Perhaps one of the most fascinating shows out there is Jonathan Fields' Good Life Project. These video podcasts offer some of the most in-depth conversations with business and community leaders and thinkers that you will ever see. Fields spends a lot of time digging into deep conversation with his subject matter. Brilliant past episodes have included guests like Seth Godin, Brene Brown, Dan Pink and many more. Fields has authored two books, Career Renegade and Uncertainty and he, himself, is a fascinating individual who understands the power of the Internet, the new ways we work and much more. It is my pleasure to have him on this show. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #343 - Host: Mitch Joel.

Running time: 53:43.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Jonathan Fields.
Good Life Project.
Career Renegade
Uncertainty.
Follow Jonathan on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #343 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand brene brown business book career renegade dan pink david usher digital marketing facebook good life project itunes jonathan fields marketing marketing blogger marketing podcast online social network podcast podcasting seth godin social media uncertainty

SPOS #342 - Media Hacks #41 (Yes, Media Hacks Is Back).

mitch@twistimage.com (Mitch Joel) — Sun, 27 Jan 2013 08:20:53 -0500

Welcome to episode #342 of Six Pixels Of Separation - The Twist Image Podcast. Does anyone remember Media Hacks? It was a semi-frequent podcast within this podcast that was a roundtable conversation with Chris Brogan, C.C. Chapman, Hugh McGuire, Christopher S. Penn, Julien Smith and myself. We had a good run, but life became what it is, and it became a ruthless game of herding the unherdable cats. Well, it's back. Welcome to episode #41 of Media Hacks. Unfortunately, Penn was not able to make the recording, but McGuire is in charge of getting dates all locked in using Doodle (so, this should happen more often). In this episode we discuss everything from the Internet of Things to how we're all feeling about new media (and where this is all going). We'll do it again soon (we promise). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #342 - Host: Mitch Joel.

Running time: 56:27.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with the Media Hacks!
Chris Brogan.
C.C. Chapman.
Hugh McGuire.
Christopher S. Penn.
Julien Smith.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #342 - Host: Mitch Joel.

SPOS #341 - Think Like Zuck With Ekaterina Walter

mitch@twistimage.com (Mitch Joel) — Sun, 20 Jan 2013 08:51:10 -0500

Welcome to episode #341 of Six Pixels Of Separation - The Twist Image Podcast. My first thought, when I heard about the book, Think Like Zuck by Ekaterina Walter, was, "wow, I can't believe Mark Zuckerberg actally let someone inside his domain to study him and write a book about it!" I had a true sense of excitement over this business book. It turns out that Ekaterina Walter not only didn't have that kind of privileged access, but never even interviewed him for the book. Before you skip this episode or think that the book title is misleading, take a deep breath and dive on in. Walter is a social innovator at Intel. She is a regular contributor to Mashable, Fast Company, Huffington Post, and other publications. Along with that, she spent a long while researching not only Zuckerberg but his management style. If you're at all interested in thinking about modern day leadership in a different way or wonder about the future of Facebook, I think you will enjoy this conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #341 - Host: Mitch Joel.

Running time: 50:52.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with: Ekaterina Walter.
Think Like Zuck.
Building Social Bridges.
Follow Ekaterina on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #341 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand building social bridges business book david usher digital marketing ekaterina walter facebook fast company huffington post intel itunes mark zuckerberg marketing marketing blogger marketing podcast mashable online social network podcast podcasting social media think like zuck

SPOS #340 - Flying High Again With Seth Godin

mitch@twistimage.com (Mitch Joel) — Sun, 13 Jan 2013 09:37:25 -0500

Welcome to episode #340 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is an institution. Normally, in this short paragraph, I do my best to introduce the guest on each episode of the podcast. It would be an insult to Seth Godin to even attempt to try that here. Instead, I'll refer you over to a blog post I wrote on April 26th, 2012 titled, Dear Seth Godin. Beyond Seth being a true inspiration and digital mentor to me, I was watching with bated breath his Kickstarter launch of The Icarus Deception (you can see the project here: The Icarus Deception on Kickstarter). We had many back-and-forths over email, but I was adamant about not having this conversation until after I read his latest business book from cover to cover. As soon as I was close enough, we connected and what you are about to hear is our chat about his latest book, his work and where he's going with everything. I also have three extra copies of The Icarus Deception that I am going to give away to the first three people who correctly answer in the comment section below the name of the musical artist that inspired the title of this podcast episode. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #340 - Host: Mitch Joel.

Running time: 47:59.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with: Seth Godin.
The Icarus Deception.
A massive list of Seth Godin's best-selling business books.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #340 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book david usher digital marketing facebook itunes kickstarter marketing marketing blogger marketing podcast online social network podcast podcasting seth godin social media the icarus deception

SPOS #339 - Marketing Is Dead According To Bill Lee

mitch@twistimage.com (Mitch Joel) — Sun, 06 Jan 2013 10:24:35 -0500

Welcome to episode #339 of Six Pixels Of Separation - The Twist Image Podcast. When the Harvard Business Review posted the article, Marketing Is Dead, by Bill Lee, my heart sunk. I wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead). Lee's post generated a lot of attention and over six hundred comments. I wasn't alone in the rebuttals and, since the post went live in August of 2012, there is still conversation about the issue. I reached out to Lee, who is not just a contributor to the Harvard Business Review, but the head of the Customer Reference Forum and the author of, The Hidden Value Of Customers. He was gracious and willing to come on to the podcast to push, prod and debate the contents of his article even further. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel.

Running time: 48:31.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with: Bill Lee.
Marketing Is Dead - Harvard Business Review.
Customer Reference Forum.
The Hidden Wealth of Customers.
Follow Bill on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel.

Tags: advertising podcast bill lee blog blogging brand business book customer reference forum david usher digital marketing facebook harvard business review itunes marketing marketing blogger marketing is dead marketing podcast online social network podcast podcasting social media the hidden value of customers

SPOS #338 - Jaffe And Joel #24 (Across The Sound 24.20)

mitch@twistimage.com (Mitch Joel) — Sun, 30 Dec 2012 08:26:25 -0500

Welcome to episode #338 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #24.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 24th conversation (or, as I like to affectionately call it, Across The Sound 23.20). In this episode, we discuss the changing and evolving description we use for "creative," and what it means to be a creative in 2012... pushing into 2013. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #338 - Host: Mitch Joel.

Running time: 48:19.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
Here's the Jaffe vs. Joel debate on marketing and its role in the consumer's future.
Jaffe Juice.
Jaffe Juice TV.
Life After The 30-Second Spot.
Join The Conversation.
Flip The Funnel.
Follow Jaffe on Twitter.
Evol8tion.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #338 - Host: Mitch Joel.