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Facebook Testing Star Ratings in Ads
Several Facebook advertisers are receiving notices for a new beta for Facebook ads: Dear Phil, We are pleased to announce that your page TEST has been chosen to participate in an upcoming beta test for business ratings in ads. We are testing to determine if showing business ratings increases conversions from ads. From April 24 to…
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AdWords Location Display Ad Format Now Available
A new AdWords Display ad format template has left beta, and it’s designed to make location extension ads easier to use in Display campaigns. This is another of Google’s many pushes to expand location-based ads into Display campaigns. AdWords users have been getting notices that location extensions could be automatically applied to their display campaigns…
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Mobile Promotion – Why You Need To Test
It’s something I rarely do, except by accident. In fact, even while I was doing it, I couldn’t remember the last time I had done this. And by this, I mean click on a banner ad in a mobile app. On purpose. I’ve been creating and running ads for clients for quite awhile. So when…
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