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<channel>
	<title>Shinefire Studios</title>
	
	<link>http://www.shinefirestudios.com</link>
	<description />
	<lastBuildDate>Fri, 07 Aug 2009 19:33:05 +0000</lastBuildDate>
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		<title>Custom Pool and Patio</title>
		<link>http://feedproxy.google.com/~r/shinefire-studios/~3/OnBSlA5JqWI/custom-pool-and-patio</link>
		<comments>http://www.shinefirestudios.com/archives/custom-pool-and-patio#comments</comments>
		<pubDate>Fri, 07 Aug 2009 17:19:49 +0000</pubDate>
		<dc:creator>Shay</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.shinefirestudios.com/?p=346</guid>
		<description><![CDATA[
Jim Kehrt and his crew at Custom Pool and Patio have been building high-quality backyard entertainment fixtures in the Richmond Hill community and surrounding locales for years and years.   Aside from construction, they also distribute a line of high quality pool chemicals and supplies to those in need of a cleaning.
We&#8217;re proud to have built [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.custompoolandpatio.com"><img class="size-medium wp-image-347" title="custom-pool-and-patio-large-screenshot" src="http://www.shinefirestudios.com/wp-content/uploads/2009/08/custom-pool-and-patio-large-screenshot-300x190.png" alt="custom-pool-and-patio-large-screenshot" width="300" height="190" /></a></p>
<p>Jim Kehrt and his crew at Custom Pool and Patio have been building high-quality backyard entertainment fixtures in the Richmond Hill community and surrounding locales for years and years.   Aside from construction, they also distribute a line of high quality pool chemicals and supplies to those in need of a cleaning.</p>
<p>We&#8217;re proud to have built Custom Pool and Patio&#8217;s first website, and we hope you&#8217;ll check this pretty (and relaxing!) site out.  It makes us want to grab a Corona and head pool-side.</p>
<p><strong>Services</strong>:  <em>Wordpress CMS Integration, Logo Design</em></p>
<p><strong>URL:</strong> <a href="http://www.custompoolandpatio.com">http://www.custompoolandpatio.com</a></p>
<img src="http://feeds.feedburner.com/~r/shinefire-studios/~4/OnBSlA5JqWI" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Richmond Hill Reflections Magazine</title>
		<link>http://feedproxy.google.com/~r/shinefire-studios/~3/He9EhJGG1jg/richmond-hill-reflections-magazine</link>
		<comments>http://www.shinefirestudios.com/archives/richmond-hill-reflections-magazine#comments</comments>
		<pubDate>Fri, 07 Aug 2009 17:08:59 +0000</pubDate>
		<dc:creator>Shay</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.shinefirestudios.com/?p=343</guid>
		<description><![CDATA[
Richmond Hill Reflections is a magazine dedicated to covering the news, community developments, history, interesting and influential local people, organizations and businesses of the Richmond Hill, Georgia community. We are very proud to have helped them launch their very first website, and are also proud that they covered Shinefire Studios in their June 2009 issue [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border:3px solid #4C4C4C" title="Richmond Hill Reflections" src="http://www.shinefirestudios.com/wp-content/uploads/2009/02/richmond-hill-reflections.jpg" alt="Richmond Hill Reflections" /></p>
<p>Richmond Hill Reflections is a magazine dedicated to covering the news, community developments, history, interesting and influential local people, organizations and businesses of the Richmond Hill, Georgia community. We are very proud to have helped them launch their very first website, and are also proud that <a href="http://www.richmondhillreflectionsmag.com/2009/06/technology-hate-it-or-love-it-youve-gotta-have-it">they covered Shinefire Studios</a> in their June 2009 issue of the magazine.</p>
<p>We like this crew so much that we even advertise Shinefire Studios on their homepage!</p>
<p><strong>Services:</strong> <em>Full website design, Wordpress CMS integration</em></p>
<p><strong>URL:</strong> <a href="http://www.richmondhillreflectionsmag.com">http://www.richmondhillreflectionsmag.com</a></p>
<img src="http://feeds.feedburner.com/~r/shinefire-studios/~4/He9EhJGG1jg" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Cloud computing lights my fire</title>
		<link>http://feedproxy.google.com/~r/shinefire-studios/~3/ENSqQFW0PgE/cloud-computing-lights-my-fire</link>
		<comments>http://www.shinefirestudios.com/archives/cloud-computing-lights-my-fire#comments</comments>
		<pubDate>Wed, 08 Jul 2009 13:38:28 +0000</pubDate>
		<dc:creator>Shay</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.shinefirestudios.com/?p=302</guid>
		<description><![CDATA[Did you catch that Google is releasing an operating system?  It prompted me to think about the future of desktop apps, desktop operating system as we know them currently, and cloud computing.
I use 3 desktop apps right now:

Photoshop
Picasa
iTunes

That&#8217;s it.  Everything else I do in a browser.   Word processing and spreadsheets: Google Docs.  Email: Gmail.  Etc.
With [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-303" title="cloud-storage" src="http://www.shinefirestudios.com/wp-content/uploads/2009/07/cloud-storage.jpg" alt="cloud-storage" width="400" height="411" />Did you catch that Google is <a href="http://googleblog.blogspot.com/2009/07/introducing-google-chrome-os.html">releasing an operating system</a>?  It prompted me to think about the future of desktop apps, desktop operating system as we know them currently, and cloud computing.</p>
<p>I use 3 desktop apps right now:</p>
<ul>
<li>Photoshop</li>
<li>Picasa</li>
<li>iTunes</li>
</ul>
<p>That&#8217;s it.  Everything else I do in a browser.   Word processing and spreadsheets: Google Docs.  Email: Gmail.  Etc.</p>
<p>With the advent of streaming media sites like Hulu, Netflix, and Pandora…I can’t help but think iTunes will be replaced by web-based versions sooner rather than later.</p>
<p>If you think about it…Apple is already making that move on the iPhone OS 3.0 with wifi downloads of music, podcast, and movies.  As the iPhone hard drive storage increases, and wifi download speeds increase…there won’t be much of a need for iTunes.</p>
<p>As far as the Adobe Suite of products go – I don’t think they’ll move away from the desktop.  At least not in the next 5 years.  Performance requirements are ridiculously high for these apps, and unless websites can find a way to harness the end-user’s CPU through a browser…it ain’t happenin anytime soon.</p>
<p>I’ve been trying to figure out a way to centralize all of my data across computers.  Cloud storage and backup has piqued my interest.  Carrying an external backup hard drive around everywhere with me isn&#8217;t always convenient.  Or secure.  So I signed up for a free <a href="http://www.getdropbox.com">Dropbox</a> account this morning and am gonna give it a test run between all of my machines.</p>
<p>I’m hoping that the cost of cloud storage will continue to decrease, but for about $0.15 per gig…it’s worth it to have 24/7 backups of most of my personal data…not to mention 24/7 accessibility from a web browser.</p>
<p>Final thought:</p>
<p>We are happy users of <a href="http://www.basecamphq.com">Basecamp</a>.  When I finished installing Dropbox, I couldn&#8217;t help but think &#8220;what if I could sync project files to our Basecamp storage?&#8221;</p>
<p>Or, what if I could <a href="http://bmannconsulting.com/blog/bmann/web-apps-should-let-me-bring-my-own-storage">bring my own storage</a> when I signed up for Basecamp?</p>
<p>Extraordinary times, folks.</p>
<img src="http://feeds.feedburner.com/~r/shinefire-studios/~4/ENSqQFW0PgE" height="1" width="1"/>]]></content:encoded>
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		<title>The Line</title>
		<link>http://feedproxy.google.com/~r/shinefire-studios/~3/ZRHkLkEQMSk/the-line</link>
		<comments>http://www.shinefirestudios.com/archives/the-line#comments</comments>
		<pubDate>Sun, 07 Jun 2009 20:33:21 +0000</pubDate>
		<dc:creator>justin5438</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.shinefirestudios.com/?p=254</guid>
		<description><![CDATA[
Author Courtney Brandt commissioned the websites for two of her young adult novels to be designed and built by Shinefire Studios &#8211; The Line, and sequel A Fine Line.    Both sites have turned out great, and have helped sell dozens of copies of these fun and nostalgic young adult novels.  Additionally, we provided banner [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border: 1px solid #d6e5ec; padding: 10px;" title="The Line" src="http://www.shinefirestudios.com/wp-content/uploads/2009/01/thelinebook2.png" alt="The Line" width="464" height="209" /></p>
<p>Author Courtney Brandt commissioned the websites for two of her young adult novels to be designed and built by Shinefire Studios &#8211; <em>The Line</em>, and sequel <em>A Fine Line</em>.    Both sites have turned out great, and have helped sell dozens of copies of these fun and nostalgic young adult novels.  Additionally, we provided banner advertisement design and consulting for online ad campaigns to promote the novel.</p>
<p>Courtney was one of our first clients, and we love being her &#8220;go-to&#8221; web firm!</p>
<p><strong>Services:</strong> <em>Custom site design, Banner ad design, Internet marketing</em></p>
<p><strong>URL:</strong> <a href="http://www.thelinebook.com">http://www.thelinebook.com</a></p>
<img src="http://feeds.feedburner.com/~r/shinefire-studios/~4/ZRHkLkEQMSk" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Rails authentication plugins and single sign-on</title>
		<link>http://feedproxy.google.com/~r/shinefire-studios/~3/RzTOSsdlay0/rails-authentication-plugins-and-single-sign-on</link>
		<comments>http://www.shinefirestudios.com/archives/rails-authentication-plugins-and-single-sign-on#comments</comments>
		<pubDate>Wed, 18 Feb 2009 04:53:41 +0000</pubDate>
		<dc:creator>Shay</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Rails]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://www.shinefirestudios.com/?p=188</guid>
		<description><![CDATA[The topic of tonight&#8217;s meeting of the Raleigh Ruby Brigade was Rails Authentication Options, and featured a presentation by Aaron Bedra of Relevance.
Some of the plugins and gems Aaron mentioned were quite familiar to me, such as Restful Authentication and Clearance.  Others, like Authlogic, I hadn&#8217;t seen before.
I scribbled some notes during Aaron&#8217;s talk and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/photos/carbonnyc/2294144289/"><img class="alignright size-medium wp-image-192" title="security" src="http://www.shinefirestudios.com/wp-content/uploads/2009/02/security-300x199.jpg" alt="security" width="300" height="199" /></a>The topic of tonight&#8217;s meeting of the <a href="http://www.meetup.com/raleighrb/">Raleigh Ruby Brigade</a> was <a href="http://www.meetup.com/raleighrb/calendar/8678199/">Rails Authentication Options</a>, and featured a presentation by <a href="http://twitter.com/abedra">Aaron Bedra</a> of <a href="http://thinkrelevance.com/">Relevance</a>.</p>
<p>Some of the plugins and gems Aaron mentioned were quite familiar to me, such as <a href="http://github.com/technoweenie/restful-authentication/">Restful Authentication</a> and <a href="http://github.com/thoughtbot/clearance/tree/master">Clearance</a>.  Others, like <a href="http://github.com/binarylogic/authlogic/tree/master">Authlogic</a>, I hadn&#8217;t seen before.</p>
<p>I scribbled some notes during Aaron&#8217;s talk and figured someone might find them useful:</p>
<p>###</p>
<p><strong>Rails Authentication Plugins</strong></p>
<p><a href="http://github.com/technoweenie/restful-authentication/">Restful Authentication</a></p>
<ul>
<li> simple authentication</li>
<li>a small, single application for user authorization</li>
<li>the authors of the plugin have done their homework, and seem to have a better overall understanding of how authentication should work</li>
<li><strong></strong>lots of great documentation surrounding this plugin</li>
<li>the current release doesn&#8217;t really have developer-friendly tests, however</li>
</ul>
<p><a href="http://github.com/binarylogic/authlogic/tree/master">Authlogic</a></p>
<ul>
<li>cleaner code base</li>
<li>easy to install</li>
<li>script/plugin install &#8230;. run a generator, run the migrations&#8230;.up and running</li>
<li>tests tied to Shoulda test framework</li>
</ul>
<p><a href="http://github.com/thoughtbot/clearance/tree/master">Clearance</a></p>
<ul>
<li>new</li>
<li>clean code, lots of tests</li>
</ul>
<p>All of the above:</p>
<ol>
<li>are easy to install</li>
<li>have decent tests built in</li>
<li>are non-transferable</li>
<li>are great for single apps that aren&#8217;t that big</li>
</ol>
<p><strong>Single Sign On Authentication Servers</strong></p>
<p><a href="http://en.wikipedia.org/wiki/Central_Authentication_Service">Central Authentication Service</a></p>
<ul>
<li>CAS&#8230;originally a java project</li>
</ul>
<p><a href="http://code.google.com/p/rubycas-server/">Rubycas Server</a></p>
<ul>
<li>bundling apps together on a server</li>
<li>tests aren&#8217;t amazing</li>
</ul>
<p><a href="http://github.com/relevance/castronaut/tree/master">Castronaut</a></p>
<ul>
<li>CAS implementation that&#8217;s a little more sound and with good tests</li>
<li>A CAS server should say, &#8220;hey, authentication source&#8230;is this user cool with us?&#8221;</li>
<li>has adapters for the different authentication systems</li>
<li>easier to maintain adapters than the code base</li>
<li>can run multiple authentication sources&#8230;against LDAP directory &amp; a database</li>
<li>can have fallback authentication sources&#8230;&#8221;try here, if fail, try here&#8221;</li>
<li>to use proprietary auth systems&#8230;all you have to do is write the adapter, and you&#8217;re done</li>
<li>to have multiple domain authentication&#8230;where there might be an app on one domain and an app on another domain, you have to write another layer of cas, and there&#8217;s the issue of domain trust</li>
</ul>
<p><a href="http://oauth.net/">OAuth</a></p>
<ul>
<li>used by Flickr</li>
<li>used by the major Google apps</li>
<li>Facebook supposed to be supporting it</li>
<li>rails plugin &#8211; code.google.com/p/oauth-plugin/</li>
<li>need ruby oath gem</li>
<li>twitter&#8217;s using the OAth plugin</li>
<li>using oath returns control, and can revoke keys at any time&#8230;unlike cached passwords</li>
<li>downside =&gt; fairly new</li>
</ul>
<p><strong>Other</strong></p>
<p><a href="http://bcrypt.sourceforge.net/">Bcrypt</a></p>
<ul>
<li>a crypto-algorithm for generating secure password hashes and the like</li>
<li>crypto algorithms many times judged on the increase and decrease in CPU resource costs when generating hashes for security</li>
<li><a href="http://bcrypt-ruby.rubyforge.org/">bcrypt-ruby gem</a></li>
</ul>
<p><strong>Lessons<br />
</strong></p>
<ul>
<li>don&#8217;t roll your own authentication framework, leave it to the professionals</li>
<li>don&#8217;t do your own crypto</li>
<li>if the app is big, really security conscious&#8230;.split admin concerns</li>
<li>create a separate admin application&#8230;don&#8217;t expose www.domain.com/admin to public</li>
<li>TEST</li>
<li>if you can&#8230;hire somebody to audit your authentication system and try to break into your app, a team of security experts preferably</li>
<li>don&#8217;t just take the plugin, install it, and assume it&#8217;s secure</li>
<li>when in doubt, ask for help from plugin creators, mailing lists, and the like</li>
</ul>
<p>###</p>
<p>Are there any other systems that you use for rails authentication or single sign-on?  Add your favs in the comments!</p>
<img src="http://feeds.feedburner.com/~r/shinefire-studios/~4/RzTOSsdlay0" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Richmond Hill Reflections to develop an online presence for their locally distributed magazine</title>
		<link>http://feedproxy.google.com/~r/shinefire-studios/~3/hhHwsMEG5cU/richmond-hill-reflections-to-develop-an-online-presence-for-their-locally-distributed-magazine</link>
		<comments>http://www.shinefirestudios.com/archives/richmond-hill-reflections-to-develop-an-online-presence-for-their-locally-distributed-magazine#comments</comments>
		<pubDate>Tue, 03 Feb 2009 23:28:18 +0000</pubDate>
		<dc:creator>Shay</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[clients]]></category>

		<guid isPermaLink="false">http://www.shinefirestudios.com/?p=178</guid>
		<description><![CDATA[Forward-thinking Editorial Director Paige Glazer of the local magazine Richmond Hill Reflections recognized the need to develop an online presence for her print publication, and recently chose Shinefire Studios as her web development partner in crime.
Richmond Hill Reflections is currently distributed for free across the town of roughly 10,000 and is supported by local business [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.shinefirestudios.com/wp-content/uploads/2009/02/richmond-hill-reflections-magazine-cover.png"><img class="alignleft size-medium wp-image-179" title="richmond-hill-reflections-magazine-cover" src="http://www.shinefirestudios.com/wp-content/uploads/2009/02/richmond-hill-reflections-magazine-cover-230x300.jpg" alt="richmond-hill-reflections-magazine-cover" width="230" height="300" /></a>Forward-thinking Editorial Director Paige Glazer of the local magazine <em>Richmond Hill Reflections</em> recognized the need to develop an online presence for her print publication, and recently chose Shinefire Studios as her web development partner in crime.</p>
<p>Richmond Hill Reflections is currently distributed for free across the town of roughly 10,000 and is supported by local business advertisements.  The bi-monthly magazine showcases the &#8220;beauty and many unique characteristics&#8221; of the low country in and around Richmond Hill, Georgia.</p>
<p>We&#8217;re excited to have Richmond Hill Reflections on the project calendar, and look forward to working with Paige and her team.</p>
<p>Are there any features you&#8217;d like to see on their new website?  Let us know in the comments!</p>
<p><strong>[Update]: </strong>The Reflections site is now live: <a href="http://www.richmondhillreflectionsmag.com">http://www.richmondhillreflectionsmag.com/</a></p>
<img src="http://feeds.feedburner.com/~r/shinefire-studios/~4/hhHwsMEG5cU" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>How to quickly find a domain name</title>
		<link>http://feedproxy.google.com/~r/shinefire-studios/~3/RCGPR2M2s5o/how-to-quickly-find-a-domain-name</link>
		<comments>http://www.shinefirestudios.com/archives/how-to-quickly-find-a-domain-name#comments</comments>
		<pubDate>Tue, 03 Feb 2009 05:20:15 +0000</pubDate>
		<dc:creator>Shay</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://www.shinefirestudios.com/?p=170</guid>
		<description><![CDATA[Chances are, the domain name you&#8217;ve thought of for your new app or new business has already been taken.  Heck, I think we went through about 200 names (and therefore domain possibilities) before finally coming to Shinefire Studios and its respective URL.
The following process worked for us, and we suggest you try these steps out [...]]]></description>
			<content:encoded><![CDATA[<p>Chances are, the domain name you&#8217;ve thought of for your new app or new business has already been taken.  Heck, I think we went through about 200 names (and therefore domain possibilities) before finally coming to Shinefire Studios and its respective URL.</p>
<p>The following process worked for us, and we suggest you try these steps out the next time you choose a domain:</p>
<ol>
<li>Create a shared <a href="http://docs.google.com">Google Spreadsheet</a> for easily logging and collaborating on potential names and URLs</li>
<li><a href="http://thesaurus.reference.com/">Hit up the thesaurus</a> or <a href="http://www.wikipedia.org" target="_blank">wikipedia</a> to maximize your business-naming potential</li>
<li>Pick out your top 20 favorite names from the spreadsheet</li>
<li>Try out each of the top 20 names on the super-quick domain checking site, <a href="http://ajaxwhois.com/" target="_blank">Ajax Whois</a></li>
</ol>
<p>Warning &#8211; combining the following services could lead to more productivity when choosing a domain name:</p>
<table border="0">
<tbody>
<tr>
<td><a href="http://ajaxwhois.com/"></a></p>
<p style="text-align: center;"><a href="http://ajaxwhois.com/"><img class="alignnone size-full wp-image-171" style="border:0px solid #fff" title="ajax-whois" src="http://www.shinefirestudios.com/wp-content/uploads/2009/02/ajax-whois.png" alt="ajax-whois" width="169" height="47" /></a></p>
</td>
<td><a href="http://docs.google.com"><img class="alignnone size-full wp-image-172" style="border:0px solid #fff" title="google-docs" src="http://www.shinefirestudios.com/wp-content/uploads/2009/02/google-docs.png" alt="google-docs" width="150" height="65" /></a></td>
</tr>
<tr>
<td><a href="http://thesaurus.reference.com"><img class="alignnone size-full wp-image-173" style="border:0px solid #fff" title="thesaurus" src="http://www.shinefirestudios.com/wp-content/uploads/2009/02/thesaurus.png" alt="thesaurus" width="205" height="71" /></a></td>
<td><a href="http://www.wikipedia.org"></a></p>
<p style="text-align: center;"><a href="http://www.wikipedia.org"><img class="alignnone size-medium wp-image-174" style="border:0px solid #fff" title="wikipedia" src="http://www.shinefirestudios.com/wp-content/uploads/2009/02/wikipedia-249x300.jpg" alt="wikipedia" width="105" height="128" /></a></p>
</td>
</tr>
</tbody>
</table>
<p>How do you choose your domain names?  Let us know in the comments!</p>
<img src="http://feeds.feedburner.com/~r/shinefire-studios/~4/RCGPR2M2s5o" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>When you describe what your business does…</title>
		<link>http://feedproxy.google.com/~r/shinefire-studios/~3/obXIt2XEnCQ/when-you-describe-what-your-business-does</link>
		<comments>http://www.shinefirestudios.com/archives/when-you-describe-what-your-business-does#comments</comments>
		<pubDate>Tue, 03 Feb 2009 04:50:31 +0000</pubDate>
		<dc:creator>Shay</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.shinefirestudios.com/?p=165</guid>
		<description><![CDATA[&#8230;and it needs a nice little visualization, try grabbing yourself a Wordle and populating it with your delicious bookmarks or your rss feed.
Here&#8217;s a visualization of my delicious bookmarks:

Apparently I spend a lot of time researching rails, linux, and wordpress.  Yup, sounds about right.  What a geek!
]]></description>
			<content:encoded><![CDATA[<p>&#8230;and it needs a nice little visualization, try grabbing yourself a <a href="http://www.wordle.net" target="_blank">Wordle</a> and populating it with your delicious bookmarks or your rss feed.</p>
<p>Here&#8217;s a visualization of <a href="http://www.delicious.com/sierra22" target="_blank">my delicious bookmarks</a>:</p>
<p><a href="http://www.shinefirestudios.com/wp-content/uploads/2009/02/shay-frendt-delicious-boomark-wordle.png"><img class="size-full wp-image-166" style="padding:0px;border:0px solid #fff;" title="Shay Frendt's Wordle" src="http://www.shinefirestudios.com/wp-content/uploads/2009/02/shay-frendt-delicious-boomark-wordle.png" alt="Shay Frendt's Wordle" width="570" height="387" /></a></p>
<p>Apparently I spend a lot of time researching rails, linux, and wordpress.  Yup, sounds about right.  What a geek!</p>
<img src="http://feeds.feedburner.com/~r/shinefire-studios/~4/obXIt2XEnCQ" height="1" width="1"/>]]></content:encoded>
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		<title>How to stay focused on sales as a small business</title>
		<link>http://feedproxy.google.com/~r/shinefire-studios/~3/INeK5G2o1e0/how-to-stay-focused-on-sales-as-a-small-business</link>
		<comments>http://www.shinefirestudios.com/archives/how-to-stay-focused-on-sales-as-a-small-business#comments</comments>
		<pubDate>Mon, 02 Feb 2009 03:16:32 +0000</pubDate>
		<dc:creator>Shay</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[cloud services]]></category>

		<guid isPermaLink="false">http://www.shinefirestudios.com/?p=153</guid>
		<description><![CDATA[This post is part of an ongoing series about how small businesses can use the latest cloud services to get up and running quickly, and how to be more efficient in their operations afterwards.
Having just decided to &#8220;go legit&#8221; as a small business, we wanted to make sure that with all of the minutiae of [...]]]></description>
			<content:encoded><![CDATA[<p><em>This post is part of an <a href="http://www.shinefirestudios.com/archives/tag/cloud-services">ongoing series</a> about how small businesses can use the latest cloud services to get up and running quickly, and how to be more efficient in their operations afterwards.</em></p>
<p>Having just decided to &#8220;go legit&#8221; as a small business, we wanted to make sure that with all of the minutiae of day-to-day operations clouding our minds during these first few months, that we still maintained a strong focus on sales and increasing cashflow.  In particular, managing all the different contacts and businesses we&#8217;ve talked to, and deals we&#8217;re pursuing.  Also &#8211; we didn&#8217;t want to have to remember who to call when, or what the status on a deal was.</p>
<p>So the basic requirements were:</p>
<ul>
<li>Incredibly easy to use</li>
<li>Decent feature list</li>
<li>Inexpensive but scalable</li>
<li>Email reminders</li>
<li>Web based</li>
</ul>
<p>I&#8217;d seen <a href="http://www.salesforce.com" target="_blank">Salesforce</a> before, and although the testimonials seemed convincing and I&#8217;ve heard nothing but good things, you have to fill out a complete information sheet just to view a demo of their software.  That one&#8217;s out.</p>
<p>I&#8217;d also heard about <a href="https://www.sugarcrm.com/crm/" target="_blank">SugarCRM</a>&#8230;which ended up being quite pricey and a little too robust for the needs of a small business.</p>
<p>Having already been a (kind of obsessive) user of Basecamp, we gave <a href="http://www.highrisehq.com/" target="_blank">Highrise</a> a look.  We ended up not looking much further.</p>
<p><strong>Here&#8217;s where Highrise started out right:</strong> &#8220;Start a Highrise Account: 30-day free trial, 60-second signup, web-based, nothing to install.&#8221;</p>
<p>I&#8217;m listening.</p>
<p>Next, they have a <a href="http://www.highrisehq.com/#videos/guided_tour" target="_blank">one-minute guided video tour</a> to give you an overview.</p>
<p>Not only does it satisfy the aforementioned requirements, but you can actually forward correspondence (emails to/from your clients) to Highrise and it <strong>automatically</strong> files the conversation under the correct Contact.  Can you say time saver?</p>
<p>We started out with the free account which lets us manage up to 250 contacts, and one &#8220;Deal&#8221;.  Should be sufficient until things really start moving.</p>
<p>I have to say I&#8217;ve been quite pleased with how accountable it&#8217;s kept us.  Plus, we have our own custom login page:</p>
<p><img class="alignnone size-medium wp-image-155" title="shinefire-highrise-login" src="http://www.shinefirestudios.com/wp-content/uploads/2009/02/shinefire-highrise-login-300x188.png" alt="shinefire-highrise-login" width="300" height="188" /></p>
<p><a href="http://www.techcrunch.com/2007/03/20/37signals-highrises-simple-crm/" target="_blank">Here&#8217;s the TechCrunch post</a> on the Highrise launch.</p>
<p><strong>Update:</strong> Just discovered <a href="http://www.salesforce.com/products/google/apps/?d=70130000000DlIb">this page</a> detailing how Google Apps and Salesforce have mashed up their product line.</p>
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		<item>
		<title>The History of the Internet</title>
		<link>http://feedproxy.google.com/~r/shinefire-studios/~3/Zw89jVRtmz8/the-history-of-the-internet</link>
		<comments>http://www.shinefirestudios.com/archives/the-history-of-the-internet#comments</comments>
		<pubDate>Fri, 23 Jan 2009 01:27:45 +0000</pubDate>
		<dc:creator>Shay</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.shinefirestudios.com/archives/the-history-of-the-internet</guid>
		<description><![CDATA[Found this simplistic, yet entertaining video about how the interwebs came to be.

History of the Internet from PICOL on Vimeo.
For those interested, I found the video posted on the BlogWell site, which hosted a conference today (that was a phenomenal success according to this tweet), and in general is a blog that promotes &#8220;making better [...]]]></description>
			<content:encoded><![CDATA[<p>Found this simplistic, yet entertaining video about how the interwebs came to be.</p>
<div class="youtube-video"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2696386&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=2696386&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p><a href="http://vimeo.com/">History of the Internet</a> from <a href="http://vimeo.com/picol">PICOL</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>For those interested, I found the video posted on the <a href="http://blog-well.com">BlogWell site</a>, which hosted a conference today (that was a phenomenal success <a href="http://twitter.com/merubin/statuses/1140741894">according to this tweet</a>), and in general is a blog that promotes &#8220;making better use of the social web.&#8221;  I&#8217;m already liking <a href="http://blog-well.com/wp-content/uploads/2008/01/how-to-redirect-a-wordpresscom-blog.pdf">their PDF</a> on how to redirect a Wordpress.com blog to a self-hosted Wordpress blog.</p>
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