When was the last time you revitalised your brand, if ever?  Remember, just as people change the style of their clothes, the look of their hairstyles and home decorating, so brands need to keep up with the times and changing market and consumer dynamics. Failure to recognise this and move with the times can lead to brand stagnation and brand latency.

We know that the key to branding and rebranding is how your corporate image can be used for the benefit of building your business and profits, so, if you are interested in speaking with us about rebranding give us a call and we’ll be happy to meet with you to discuss how we can help!

Plant It Logo Design

Patch King Logo Design

Delab Constructions Logo Design

Broadwater Netball Logo Design

East Coast Iron Works

There will be many more to come and we really look forward to hearing your feedback.

SEO Tip #1: Find the Best Keywords

It would be a waste of your time to optimize your website for keywords that are not even being searched for. Therefore you should invest some energy into finding the best keywords. There are several SEO tools available on the Internet to help you find the best keywords. Tip: Don’t be deceived by organizations that require you to register first. The two most popular resources are WordTracker and KeywordDiscovery.com.

SEO Tip #2: Discover Your Competitors

It’s a fact and one of the top 10 SEO tips, that search engines analyze incoming links to your website as part of their ranking criteria. Knowing how many incoming links your competitors have will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyze them.

SEO Tip #3: Optimize Your Title

There are different theories about how long your Title should be. Since Google only displays the first 66 or so characters (with spaces), our Tips for the title would be to keep it under 66 characters and relevant to the content on the page. However, some may argue that the value of the homepage title may warrant additional search term inclusion. Bar none the most important of the top 10 SEO tips involves your keywords. If you wish to be on the first page of the search results, you must include your keywords in your Title tag. Preferably before all other words in the Title. No need to repeat your keywords in the Title, that’s interpreted as spam by the search engines.

SEO Tip #4: Optimize Your META Tags

META tags are hidden code read only by search engine webcrawlers (also called spiders). They live within the HEAD section of a web page. There are actually 2 very important META tags you need to worry about: description and keywords. Meta tags summarize what the site is about, and despite some SEO controversy, they still play an instrumental role in meta-based search engines. The META tags you need to be the most concerned about are:

• description
• keywords

The description META tag is the text that will be displayed under your title on the results page. There’s also a lot of controversy about the number of characters you should have in this tag. We’ve seen sites with a paragraph in their description listed in the top results, so we don’t think the number of characters here plays any kind of role with the search engines.
However, if you want the listing to look clear and to the point, our tips for this META tag would be to keep it under 150 characters and to not repeat your keywords more than 3 times.

The last important META tag is the keywords META tag, which some time ago lost a lot of points in Google’s search engine algorithm. Along with being valuable to this tips list, this tag is still important to many other search engines and should not be ignored. SEO Tip: if you repeat your keywords more than 3 times it can be a pretty good indication to the search engine that you are trying to spam their search results. Also, don’t waste your time including keywords that aren’t used in the BODY section of your website, that could be seen as another spam technique.

SEO Tip #5: Use Headings

In college and some high schools, essays are written using a standard guideline created by the Modern Language Association (MLA). These guidelines included how to write you cover page, title, paragraphs, how to cite references, etc. On the Web, we follow the W3C’s guidelines as well as commonly accepted “best practices” for organizing a web page. Headings play an important role in organizing information, so be sure to include at least H1-H3 when assembling your page. Search engine optimisation experts will tell you that an ill-planned page title is the Achilles Heel of a web page. It is referenced by search engines and must be considered seriously.

No Bulls@#t!

Get Freck Photography company director, Mark Frecker,  commissioned Sherwell Graphics to build his new web gallery.

Utilizing current branding that Sherwell Graphics developed to maintain consistency, we came up with a design that suits Mark’s personality and company attitude - no bulls@#t.

Mark did not want anything fancy, just a clean site that shows his biography, lists his clients and shows samples of his photography.

Home Page

Home page features a rotating slideshow of a few great pics.

Biography and Client List

Simple clean design displays information.

Gallery

Gallery page features a simple flash gallery to display Mark’s photography. This was about as fancy as we were allowed to go.

Check out Mark’s site here: www.getfreck.com.au

1000 x Business Cards printed full colour with matt cello 2/sides on 400gsm Artboard for ONLY $140.00 plus GST
(This offer does not include any graphic design) 

A few samples:

Offer ends April 30 2009 so email us here to grab a bargain.

I’m here, I can see you, what happens now?

You may be wondering what’s the go with the new Sherwell blog. I’ve subscribed, what happens next?

Firstly, we don’t like spam, so we promise not to send you any stupid spam emails. Our blog is to provide our clients with relevant information from a design and branding perspective. You will receive our featured work, specials, offers, tips and what we think is relevant info for your business.

You may be wondering how the printing process works or what’s involved in developing a website, what to do when your boss asks you to get a new sign made. Whatever it may be, send us an email and we’ll post the info for all to see.

Email us here or leave a reply in the comments with any questions or suggestions.

Below is a list of Effective Design and Branding Tips.

Simple, effective ideas that every company should consider when establishing a professional corporate image.

1. Write a mission statement; who you are and where you are going.
You must know what your business is all about and what image you need to portray before you can develop any type of company brand. 

2. Get a professionally designed logo and corporate image.
Image is everything and impressions count. Make sure you present your business as professionally as you can, potential customers will base opinions on what they see. So look sharp!

3. Develop an appropriate company tag line.
Let your potential customers know exactly what you do. It’s all about communication and supporting the message.

4. Put your logo on every piece of company collateral.
Big point here is repetition and market place saturation, get out there as much as you can. Don’t waste any opportunity to push your company brand.

5. Make all of your flow on marketing match your corporate image - be consistent.
A common mistake is to have many different people handle your corporate image. Once in place, make sure the correct and complete artwork is supplied to each printer. If your branding is inconsistent, this is how your potential customers will perceive you.

6. Get a professionally designed web site and get it optimized for the search engines.
If you develop a web site, make it work. Get an expert to build it and get it out there where your customers can find it.
Web sites are a massive tool for business and should be treated that way.

7. Everywhere you push your business, push your web site address.
Your web site contains many opportunities for pushing your business, make the most of it. Tell your customers where they can find your site at every opportunity.

By implementing these Effective Design and Branding Tips when developing a new or updating a company brand, you will have a much more professional presence in the market place.

Call us or email to arrange a design consultation. We would be more than happy to demonstrate how these simple steps could help your business image.

Get Down and Boogie!

This is Lesyah’s debut release so she asked Sherwell Graphics to come up with a design which reflected her music genre - dance and pop!

It was important to reflect the dance feel of the music in the cover design.
Lesyah is featured surrounded by a glamourous and sparkly club environment which is a great representation of her music.

Check them out on iTunes.

Sherwell’s New Contact Details

We would like to announce that Sherwell Graphics has a new web site address and email address.

New web address: www.sherwellgraphics.com.au

New email address: design@sherwellgraphics.com.au

(This is replacing the old domain of www.sherwell.com and we are phasing out graphics@sherwell.com)

Sherwell’s New Blog

We have a brand new blog with featured designs, special offers and info on how we can work with you and your business.

We hope this will help us keep in touch with our clients even better and keep you all up to date with what’s happening at Sherwell Graphics.

This message is from the blog, so click the heading to check it out.