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    <title>SFH Blog - Podcasts powered by Odiogo</title>
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      <title>Politics, Governance &amp; Execution vs Sophistry, Chicanery &amp; Corruption</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/mbDIXh6Eq0M/politics-governance-execution-vs.html</link>
      <pubDate>Tue, 25 Nov 2014 13:53:48 GMT</pubDate>
      <content:encoded><![CDATA[<p dir="ltr">This is a short essay I had written some eighteen months ago, to the young Housing Association we had formed in the neighborhood that was formed/developed by a single builder/developer over around 27 acres housing some 310 individual houses. This essay was in response to a discord in the new social body that was beginning to take shape. I was one of the office bearers who had the formidable responsibility of forming the Association and setting up the rules and regulations, policies, processes, etc. With a considerable amount of money involved, there were already allegations against us. Probably because many members were far away, perhaps because the members were unable to see impact of our work on the ground as yet. But any groundbreaking, pioneering or formation process faces these issues I guess.</p><p dir="ltr">With that as the context, I reproduce the text of the essay I had emailed to the members without any edits or changes. Including the P.S. &amp; P.P.S. but without my e-mail signature. ;-)</p><p dir="ltr">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p><p dir="ltr">Politics comes from the root word '<i>polis</i>', which is the Greek word for City State. Actually related to Sanskrit &amp; Tamil words '<i>pur</i>' or '<i>puram</i>', other words like Metropolis, Police also come from the same root word.</p><p dir="ltr">If the archaeologists and scientists are to be believed, we humans have been on the face of the Earth for nearly 2 million (20 lakh) years now, roaming around quite a bit in search of game and food, but it is only the past 10,000 years or so that we started settling down thanks to the advent of crop cultivation and animal husbandry. Even most mythologies agree to the pattern if not the timelines.</p><p dir="ltr">So instead of making temporary shelters we started building more permanent abodes, roads/streets, drainage, etc. and slowly villages sprang up, mostly along river banks. But it took many more years before we started living in cities, next to people whom we did not know as well as when we used to live in settlements in tribes. When we lived with our tribe alone a lot of things were taken for granted and there was inherent trust. Of course there were rivalries even within a clan, we are an aggressive species, but there were many others whom the rivaling faction respected and held in high regard and thus they were able to diffuse the situations many a times without violence. To be able to diffuse a tension required tact and wisdom, which is obviously available with the elders in a society. Thus strong ties are very important and integral to our social fabric.</p><p dir="ltr">There is a limit to the number of people we can intimately know, but apparently for a proper social structure we need to know how each of those intimate relations are related to each other too. Anthropologists have actually studied the brain cavity volume in the skulls of fossils as well as modern man and other primates and figured out that there is a correlation between the size of the brain and the number of people we can know intimately. A larger brain meant a larger tribe. We modern humans can apparently, on an average, not have more than 152 close relationships (though the minimum &amp; maximum estimates range from nineties to low 200s). This is called the Dunbar number.</p><p dir="ltr">But we do not form strong ties alone with people, we often have acquaintances, old friends, etc. whom we can call upon at times of need. They form our weak ties. And social technologies these days seem to be very well adapted to help us maintain these weak ties very well.</p><p dir="ltr">While the weak ties helps us get things done in the face of resistance and what economists call as market friction, the very fact that the Cities have now grown larger than a tribe brings in the market friction in the first place. While commerce helped us to collaborate across borders, it was these strong and weak ties that usually helped remove the market frictions.</p><p dir="ltr">A large city also necessitated the need for a governance model. Aristotle, the Greek philosopher, wrote&#160;<i>ta politika</i>"affairs of state," a book on governing and governments and it is indeed from this title that the word politics apparently is derived from. While we have seen various forms of government forming, growing and collapsing over the millenia, we are not yet done with its evolution. For while the Earth has existed for nearly 4,600 million years, life on Earth for nearly 4,000 million and man a mere 2 million years, governance came only very recently, not more than 10,000 years.</p><p dir="ltr">But Governance is mostly policy making. The execution of it depended upon armies of executives who were probably the main reason why alphabets and numbers got a written form. Our ancient wisdom was transmitted orally. The vedas, puranas, etc. were not written down for many centuries. But we did need the written form for governance - of property &amp; commerce. For cities needed money to function and taxation was the only means to fund the cities. Taxation meant measuring and recording. Ditto for tenders and procurements.</p><p dir="ltr">Now, while the formation of Cities, governments and executives was for the common good of all, man has many fundamental flaws in his design/evolution, which are what make him the 'animal'. And every philosophy &amp; faith identified them as sins or undesirable traits that needed to be overcome by oneself. That which was conducive to the social structure was regarded as virtue or desirable traits that was to be the ever present goal of a human being. The primary quality every faith advocates is love, which encompasses a lot of other virtues like trust, helpfulness, charity, etc.</p><p dir="ltr">But, man being man throws a spanner in the larger scheme of things all the time. A society being such a complex mechanism, sometimes all it takes is a few people to do a few things here &amp; there and a large catastrophe is perpetrated. This is the political manifestation of his innate corruption. Forms of corruption vary, but include&#160;<a href="http://en.wikipedia.org/wiki/Bribery">bribery</a>,<a href="http://en.wikipedia.org/wiki/Extortion">extortion</a>,&#160;<a href="http://en.wikipedia.org/wiki/Cronyism">cronyism</a>,&#160;<a href="http://en.wikipedia.org/wiki/Nepotism">nepotism</a>,&#160;<a href="http://en.wikipedia.org/wiki/Patronage">patronage</a>,&#160;<a href="http://en.wikipedia.org/wiki/Graft_%28politics%29">graft</a>, and<a href="http://en.wikipedia.org/wiki/Embezzlement">embezzlement</a>. And to achieve these corrupt needs does one resort to chicanery, the use of trickery to achieve a political, financial, or legal purpose.</p><p dir="ltr">This is a universal phenomenon, not limited to any particular group or race, and thus there are means to check these. Primary of these is a written law or codified rules which explicitly limit the powers entrusted to the governing bodies. While concentration of powers is the first step to enable governance, explicitly limiting them is of paramount importance too. However, no set of rules or laws are good unless there is a system of accountability. And accountability is both in the design as well as the culture of the government body.</p><p dir="ltr">The most important question now then becomes how to inculcate a culture of accountability in the EC and the Office Bearers, which is the governing body for our association? While the powers have been entrusted for a smooth functioning, limits have also been set in the Bylaws of the association. The very fact that this first set of office bearers and the EC has not even a year to operate should be reassuring to the members, since elections are a means of enforcing accountability too. The habit of constantly sharing the deliberations and decisions taken as well as an update on the status in the spirit of being transparent is an added overhead for the EC &amp; OB who are sacrificing their work &amp; family life for the betterment of the society. But they do it, because it is habits that form culture when shared by many. And it takes a long time &amp; a dogged effort to create habits, let alone culture.</p><p dir="ltr">Accountability is enabled by transparency, however too much of transparency hinders the pace of work and the time &amp; efforts involved too. Asking transparency to be the goal rather than accountability is nothing other than sophistry, the use of fallacious arguments, even if with no harmful intentions. While the advent of technology has given newer capabilities, the problems that need to be solved are age old and require many levels of solutions. And while technology is a great enabler for the early adopters, it is important to take along the whole community together, which might necessitate taking them step by step towards a required state from the current state they are in. Technology needs to be inclusive, not exclusive, but when new systems are being put in place, perforce we need to be cautious about its roll out and try to bring in the various levels of users turn by turn.</p><p dir="ltr">The elders in the society who have bestowed us with their wisdom and acumen towards legal, accounting/financial and auditing requirements need to be considered as do the near illiterate labourers &amp; security guards on the ground with respect to the processes &amp; systems first. Without which the technology, with which we middle aged members are so comfortable, makes no sense and only will cause a wider rift between the haves and have nots.</p><p dir="ltr">As an office bearer I can only submit to you our inability to progress faster, however, we do so not in sloth but because of unfamiliar territory and the fear of setting wrong precedents, for what we do now might, unbeknownst to us, become part of the culture of future EC &amp; OB and hold the future to ransom.</p><p dir="ltr">Sincere regards,</p><p dir="ltr">Prem</p><p dir="ltr">P.S.: Sorry about the long essay, but even this has taken me nearly two hours to draft. A shorter one would take nearly a day.</p><p dir="ltr">P.P.S.: The intention is not to ridicule anybody, faith or race. Neither did I intend to be condescending. If however, I have transgressed in error, I seek your kind pardon in advance. The sole intention of my long post was to request patience and help with the way things are progressing and evolving, not disrupting it at this early stage.</p><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/mbDIXh6Eq0M" height="1" width="1"/>]]></content:encoded>
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      <title>Amazon's Echo Bluetooth speaker could be its #NoUI Nirvana</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/N5_o6H7zA6E/amazon-echo-bluetooth-speaker-could-be.html</link>
      <pubDate>Fri, 07 Nov 2014 04:51:26 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-5jP4DA82RF0/VFxNhmmc0-I/AAAAAAAAPis/7a8vayPIBec/s1600/amazon-echo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-5jP4DA82RF0/VFxNhmmc0-I/AAAAAAAAPis/7a8vayPIBec/s1600/amazon-echo.jpg" height="276" width="320" /></a></div><div dir="ltr"><br /></div><div dir="ltr">Amazon was disruptive because it removed the need for a brick and mortar store. It created a new business model where the brick and mortar store is replaced by a website. Taking the concept of <a href="http://nointerface.tumblr.com/" target="_blank">No UI</a> to the extreme, the best thing that could happen to Amazon is remove the need for the website altogether. Sure, they already have mobile apps, but that is still a UI. They still need a screen.</div><div dir="ltr"><br /></div><div dir="ltr">But this new Bluetooth speaker from Amazon called <a href="http://techcrunch.com/2014/11/06/amazon-echo/" target="_blank">Echo</a>, an always on Siri like assistant you can shout at across rooms, will remove the need for any UI as we know it. It *IS* still a UI, but it is purely voice driven, there are no screens and doesn't even look like a computer.</div><div dir="ltr"><br /></div><div dir="ltr">Currently it can get you the local weather, tell you names of the current chief ministers of India, store shopping lists. But if this device sells well, it could mean that Amazon might enable it to place orders for you.&nbsp;</div><div dir="ltr"><br /></div><div dir="ltr">The Arabian Nights might indeed come true. Speak to the House and it will bring you your desires to your doorstep. And reduce your bank balance, but that's just in the way of conserving the energy in the universe. (The wives might be adding to the entropy but let's not get into stereotypes here.)</div><div dir="ltr"><br /></div><div dir="ltr">Read this article to know more:</div><div dir="ltr"><br /></div><div dir="ltr"><a href="http://techcrunch.com/2014/11/06/lets-call-the-amazon-echo-what-it-is/">http://techcrunch.com/2014/11/06/lets-call-the-amazon-echo-what-it-is/</a></div><div dir="ltr"><br /></div></div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/N5_o6H7zA6E" height="1" width="1"/>]]></content:encoded>
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      <title>Of digital marshmallows &amp; Montessori</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/3MQk2_7s3So/of-digital-marshmallows-montessori.html</link>
      <pubDate>Tue, 16 Sep 2014 06:32:23 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr">I read this on the <a href="http://blogs.hbr.org/2014/09/the-marshmallow-test-for-grownups/"target="_blank">HBR</a> today:</div><div dir="ltr"><blockquote class="tr_bq"><span style="font-family: Georgia, Times New Roman, serif;">"Originally conducted by psychologist Walter Mischel in the late 1960s, the <a href="http://en.wikipedia.org/wiki/Stanford_marshmallow_experiment"target="_blank">Stanford marshmallow test</a> has become a touchstone of developmental psychology.&nbsp;</span></blockquote><blockquote class="tr_bq"><span style="font-family: Georgia, Times New Roman, serif;">Children at Stanford’s Bing Nursery School, aged four to six, were placed in a room furnished only with a table and chair. A single treat, selected by the child, was placed on the table. (In addition to marshmallows, the researchers also offered Oreo cookies and pretzel sticks.) Each child was told if they waited for 15 minutes before eating the treat, they would be given a second treat. Then they were left alone in the room.&nbsp;</span></blockquote><blockquote class="tr_bq"><span style="font-family: Georgia, Times New Roman, serif;">Follow-up studies with the children later in adolescence showed a correlation between an ability to wait long enough to obtain a second treat and various forms of life success, such as higher SAT scores. And a 2011 fMRI <a href="http://m.pnas.org/content/108/36/14998.full"target="_blank">study</a> conducted on 59 original participants—now in their 40s—by Cornell’s B.J. Casey showed higher levels of brain activity in the prefrontal cortex among those participants who delayed immediate gratification in favor of a greater reward later on."</span></blockquote></div><div dir="ltr">This post was the prelude to the information overload we face and the resulting attention deficiency in us as adults. Our inability to exercise restraint when a new alert or notification comes up on our mobile or laptops is aptly compared to our inability to control ourselves from eating high calorie foods.<br /><br /></div><div dir="ltr">But I was left wondering if the scientists could also find out if there was a way to teach self restraint to those children in the original sample who could not wait for those fifteen minutes and lost out on the second treat. For we as parents are faced with the dilemma of giving our smartphone or tabs to our children when even <a href="http://mobile.nytimes.com/2014/09/11/fashion/steve-jobs-apple-was-a-low-tech-parent.html" target="_blank">Steve Jobs did not look favorably</a> where it came to his own children using iPhones or iPads.<br /><br /></div><div dir="ltr">And that is when I realized that it has already been considered by a lady who was an anthropologist and a physician, with technical training, and worked with children, both normal and mentally challenged, for decades and designed some of the best apparatus and methods for development of children.</div><div dir="ltr"><br />Long before these tests, based on her decades long observations in thousands of children across continents, Dr. Maria Montessori was aware of the benefits of self restraint and the sensitive period when this develops in children. It is with this objective that there will not be multiple copies of the same apparatus in the environment.</div><div dir="ltr"><br />Combined with the basic rule that children should pick an apparatus they want to work with only from the shelf this forces the children to wait for their turn. It is so endearing and satisfying to see these tiny tots sitting next to the child who is working with the material they too want to work with. Nudging them when they get distracted to get back to working with the material and finish it. :-)</div><div dir="ltr">There is still a lot that the scientists have to figure out. They have merely figured out, after nearly forty years, that there is a correlation between the executive functions of the prefrontal cortex as adults and the ability to exercise self restraint as children. They still haven't figured out how to teach self restraint to everybody.</div><div dir="ltr"><br />We wish these scientists luck with their endeavors, for it will be yet another proof of the genius of Dr. Montessori. We parents on the other hand can already benefit from the works of Madam Montessori and help our children learn this crucial and critical behavior of self restraint.</div></div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/3MQk2_7s3So" height="1" width="1"/>]]></content:encoded>
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      <title>Teaching the Teacher</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/KSVU6wVHilo/teaching-teacher.html</link>
      <pubDate>Fri, 05 Sep 2014 08:42:22 GMT</pubDate>
      <content:encoded><![CDATA[<p dir="ltr">Dear Mr. Prime Minister,</p><p dir="ltr">I thank you for the inspiring, albeit compulsory, <a href="http://pib.nic.in/teacherday.aspx">speech</a> today on the occasion of Dr. S. Radhakrishnan's birth anniversary, hitherto called Teacher's Day or Shikshak Diwas, being observed as Gurutsav.</p><p dir="ltr">You do bring out a key concern with today's Education which is so focused on memorizing facts/information and mastery over certain specific skills and not on critical &amp; holistic thinking. And you implore the teachers to be the care givers and role models for the children that will make them the able citizens for future India.</p><p dir="ltr">Mr. Prime Minister, there is an urgent need to help the teachers learn the very aspects you ask them to impart. Teachers today are generally ill equipped to practice critical thinking on their own. And given the rapid changes in the technology and economy in our country, the rift is widening in the quality of the teacher training being provided. I implore you to focus on improving the curriculum and quality of these teacher training institutions. Without an understanding of the developmental needs of the children and their various sensitive periods in which they pick up a life skill the teachers unwittingly do much harm than help. Help them to learn about these aspects.</p><p dir="ltr">Mr. Prime Minister, I am also deeply disturbed that you have made it very conspicuous by omission, the daunting task of protecting our environment. The responsibility of safeguarding Mother Earth and its voiceless denizens. This thought is disturbingly absent also in the way the environmental affairs are being conducted in the new regime. Bio-diversity is as important as, if not more than, mere green cover, and maintaining it should be of our prime priority, if not increasing. Without a sensitivity towards the nature the children will grow up to build even more powerful machines and infrastructure that only gouges the Earth rather than replenish it. Pro development need not mean anti environment.</p><p dir="ltr">Regards,<br>A concerned father</p><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/KSVU6wVHilo" height="1" width="1"/>]]></content:encoded>
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      <title>Deciphering the Hype around Digital for the Indian IT Industry</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/bxNlbqbsecM/diciphering-hype-around-digital-for.html</link>
      <pubDate>Mon, 18 Aug 2014 06:29:12 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-vHRaROUSMoc/U_F7zoVQmUI/AAAAAAAANV8/CwdTMdmx6IM/s1600/HC_ET_2014.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-vHRaROUSMoc/U_F7zoVQmUI/AAAAAAAANV8/CwdTMdmx6IM/s1600/HC_ET_2014.jpg" height="400" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Gartner's Hype Cycle of Emerging Technologies, 2014 | Source: <a href="http://www.gartner.com/newsroom/id/2819918">http://www.gartner.com/newsroom/id/2819918</a>&nbsp;</td></tr></tbody></table>I finally find myself inspired all over again by a Gartner report in years!<br /><br />This <a href="http://www.gartner.com/newsroom/id/2819918" target="_blank">press release</a> about their latest Hype Cycle for Emerging Technologies report discombobulates some of my thoughts around this whole digital transformation thing.<br /><br />Having played a role in the creation of the Nexus of Forces (social,&nbsp;mobile, cloud, information),&nbsp;as Gartner calls it, I wanted it (Social CRM)&nbsp;to stand for something more than mere hoodwinking the hapless customers into 'liking' my brand. BTW, we call the Nexus of Forces as SMAC (social, mobile, analytics, cloud)&nbsp;at Cognizant and Code Halos is akin to a wide angle lens to look at the a large part of the spectrum. You can read more about&nbsp;in in <a href="http://www.amazon.com/gp/product/1118862074/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=1118862074&amp;linkCode=as2&amp;tag=scorpfromhell-20&amp;linkId=EBNYLFPKWHC5M4IE">Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business</a><img alt="" border="0" src="http://ir-na.amazon-adsystem.com/e/ir?t=scorpfromhell-20&amp;l=as2&amp;o=1&amp;a=1118862074" height="1" style="border: currentColor !important; margin: 0px !important;" width="1" />.<br /><br />In the report, Gartner does a good job of dividing the Digital into two distinct eras - Digital Marketing &amp; Digital Business. Where Digital Marketing is about leveraging the Nexus of Forces for tapping into the buyers influence, Digital Business is about the blurring of the physical and virtual worlds in business. Digital Marketing is more closer to Digital Business if Code Halos can be leveraged rather than merely increasing likes on Facebook or trending on Twitter.<br /><br />Would be very interesting to see how the Indian IT industry positions themselves to leverage the digitization of physical assets to drive transformation in our clients business. 3D printing, cryptocurrencies, Connected Homes, Consumer Telematics, etc. by themself&nbsp;might not be an area where the Indian&nbsp;IT&nbsp;industry would operate, but drawing up frameworks to assess the current business &amp; its supply chain and manufacturing, providing a roadmap for incorporating&nbsp; 3D printing in it to bring in new models of business, building systems to manage these new businesses; those could be areas where the industry could position itself. <br /><br />Probably what we might see could be similar to what <a href="http://www.forbes.com/2004/04/27/cx_ah_0427ups.html" target="_blank">Toshiba did in partnership&nbsp;with UPS</a> a decade ago for servicing their notebook computers, but going a step further. Whereas in case of Toshiba-UPS the servicing was outsourced to UPS but&nbsp;the location was still centralized. All the Toshiba laptops&nbsp;requiring repairs could be dropped at a local UPS shipping location but it would be sent to a centralized facility in Louisville, Ky for&nbsp;the actual repairing.<br /><br />With 3D printing, manufacturing might happen in such partner locations closer to the customer premises. Probably at a UPS or Amazon delivery center closer to the point of consumption. Or may be a small mom &amp; pop kind of store or the gas station with a 3D printer. Only the design and blueprint of the physical product needs to be developed at the headquarter like in the case of Apple&nbsp;(or that might be distributed too). Once the blueprint is ready it can be put on a cloud database and the 3D printing shops could print the end product.<br /><br />This transformation of physical assets to digital (the blueprint is the asset in the above hypothetical example&nbsp;and it is digital) is where the Indian IT industry can get into to grow up their value chain and cement their position at par with the IBMs &amp; Accentures of the world. This is where the puck is going to be.<br /><br />Given that my focus area for the past three years, Design Thinking (along with Jobs To Be Done / Outcome Driven Innovation&nbsp;&amp; Lean Start-up methodology), is gaining steam here with news of Infosys' new CEO, Vishal Sikka, <a href="http://articles.economictimes.indiatimes.com/2014-08-16/news/52873785_1_vishal-sikka-infosys-staff-rajiv-bansal" target="_blank">taking his leadership team to his alma mater</a> to get them acquainted with Design Thinking, at the Stanford D.School, I do see a convergence of the B school frameworks for doing As-Is assessments, Gap analysis, Roadmap creation with SMART goals, etc. with the whole Design Thinking framework that may or may not help the Indian IT industry's clients gain a leadership position in the Digital Business &amp; Autonomous era.<br /><br /><blockquote class="tr_bq"><span style="font-family: Georgia, &quot;Times New Roman&quot;, serif; font-size: large;"><em>"The most successful business man is the man who holds onto the old just as long as it is good and grabs the new just as soon as it is better."</em></span></blockquote><div style="text-align: right;">- Robert P. Vanderpoel&nbsp;&nbsp;</div><br /></div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/bxNlbqbsecM" height="1" width="1"/>]]></content:encoded>
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      <title>Kicking the technological can down the social road</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/KdOUUqgKr_I/kicking-technological-can-down-social.html</link>
      <pubDate>Mon, 18 Nov 2013 08:02:07 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on">That's what you are doing if you are getting caught in implementing social communities or social bars for intranets for the engagement and social ads/campaign managers and content+marketing automation tools for the eyeballs.<br /><br />Do NOT mistake the current trend of Social Business and Social Technologies - the over reliance on a few software elements - as the adequate path to get Social Intelligence (I like Daniel Goleman's flavor of the term better than the silicon valley's flavor) into your business ecosystem. And unless and until you are investing in understanding human psychology/anthropology/sociology and architecting your business and technology around it, you are like the man who tries to get to the moon by climbing a tree: “One can report steady progress, all the way to the top of the tree.”<br /><br />Are you investing in basic research of social too or only that R&amp;D in social which has practical implications for your business?</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/KdOUUqgKr_I" height="1" width="1"/>]]></content:encoded>
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      <title>On school desks and measurement</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/ScfL7K4uDgQ/on-school-desks-and-measurement.html</link>
      <pubDate>Wed, 31 Jul 2013 11:16:16 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://www.onlinedegrees.org/wp-content/uploads/12-Compelling-Reasons-We-Should-Rethink-School-Desks.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="480" src="http://www.onlinedegrees.org/wp-content/uploads/12-Compelling-Reasons-We-Should-Rethink-School-Desks.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://www.onlinedegrees.org/wp-content/uploads/12-Compelling-Reasons-We-Should-Rethink-School-Desks.png" target="_blank">Why we should rethink school desks</a></td></tr></tbody></table>From "<a href="http://www.moteaco.com/abcclio/discovery.html" target="_blank">The Discovery of the Child</a>" by Dr. Maria Montessori:<br /><blockquote class="tr_bq">"A principle of repression that amounts at times almost to slavery has a firm grip on both schools and education.<br /><br />A proof of this may be found in the use made of desks and seats to match. Here we may see a striking examples of the mistakes made by earlier materialistic educators who stumbled badly in their efforts who use the scattered stones of science to rebuilt the crumbling walls of the school. Children were formerly seated on long, dreary benches, then science came along and perfected the desk. Al the discoveries of anthropology were drawn on for this task. The age of the child and the length of his legs were used to determine the right height for the seat. The distance between the seat and the desk itself was calculated with mathematical precision so that a child's back might not become curved. Then, finally, with a really profound insight, the desks were separated from each other and made so narrow that once a child sat down he could not stretch himself from side to side or move close to his neighbor; and the desk itself was so constructed that a child could be seen as far as possible in all his immobility. The hidden motive behind all this separation of the children was to prevent immoral actions in the classroom, even in kindergartens! What should one say of such excessive prudence in a society wherein it would be scandalous to teach principles of sexual morality for fear of corrupting the innocent? And yet we have science here lending its support to this hypocrisy by building machine-like desks. And this is not all. Complacency goes still further. Science has so perfected the desks that they guarantee a child's immobility, or , if one prefers, spare his every movement. Everything is so arranged that, when a child is firmly fixed at his desk, he is forced to assume a position thought to be conducive to his health. We find seat, footrest, and desk so arranged that a child cannot stand up. But then, when the seat is tilted, when the top of the desk is raised and the footrest turned up, he has just enough space to stand erect.<br /><br />This is the way in which desks have gradually been perfected. All experts on the so-called "scientific system of education" have a model scientific desk. Not a few nations are proud of their own national desks, and their various refinements have won them patents and awards.<br /><br />Many sciences have doubtlessly contributed to the construction of the desk. Anthropology has provided the measurements of a child's body and described the natural characteristics of his age. Physiology has explained the movements of a child's muscles. Psychology has described the precocity and perversion of instincts. And child hygiene, above all, has prevented curvature of the spine. The desk was, therefore, scientifically constructed according to the data furnished by anthropological studies made upon children and has thus furnished us with an example of a literal application of science to the school.<br /><br />But it will not be long before there will be a change in this attitude in every country where there is a revival of interest in the welfare of children. In the face of so much progress made in the first decade of the twentieth century, it will seem to be incomprehensible that so many students of child hygiene, anthropology, and sociology did not bring to light the basic error of the desk.<br /><br />It will not be long before people will run their hands in amazement over these model desks or look at pictures of them and read the reason given for their construction, hardly trusting their senses.<br /><br />The desks were adopted to prevent pupils from getting curvature of the spine!<br /><br />And yet these same children were subjected to such a regime that even if they had been born healthy their spinal columns could have become twisted and they themselves humpbacked! And this could have happened to the spinal column, which, biologically speaking, is the most primitive and essential part of the skeleton, the main support of the living organism! It was something that could stoutly endure the fierce struggles that engaged both primitive and civilized man when they fought lions in the desert or hunted mammoths or quarried stone and bent iron and extended their dominion over the earth. And yet this spinal column cannot stand up but bends under the yoke of the school!<br /><br />It is incomprehensible that "science" should have perfected an instrument of slavery in the school without being in the least enlightened by the thought and efforts given to the creation of a free society.<br /><br />Everyone knows the direction that has been taken by this reform. The poorly-fed workingman does not ask for tonics but for an improvement in his economic condition that will help him to heat better. The miner, who must work for many hours a day stretched out on his stomach, can easily rupture himself, but he does not ask for a truss. Instead, he looks for shorter hours and better working conditions so that he can lead an ordinary healthy life like other men.<br /><br />And if during this same period of social reform we find that children are working in such an unhealthy environment in the classroom, and won so opposed to their normal development that their very bones become bent, we find an answer to this sad condition is an orthopedic desk.<br /><br />Sometime ago a woman with obvious satisfaction, imagining that I approved of all of these scientific innovations in the schools, asked my opinion about a brace which she had invented for school children to complement the protective features of the desk. Physicians, as a matter of fact, have various means of treating curvature of the spine; orthopedic instruments, braces, and traction, that is, the periodic suspension of a child by the head or shoulders so that the weight of his body stretches and straightens the spinal column. And now that someone has suggested employing the brace, it will not be long before someone advises traction for the pupils!<br /><br />All of this is a logical consequence of the material application of scientific methods to a decadent system of education. The same could be said of the use of anthropology and experimental psychology in contemporary schools.<br /><br />The rational way to prevent scoliosis in children would be to change the type of work they do so that they would no longer be obliged to remain for many hours a day in a harmful position.<br /><br />What the schools need is more liberty, not such a contraption as a desk."</blockquote><br /><hr /><br />If you have made it thus far, thank you &amp; congratulations. Evidently you are concerned about the child. Possibly you have given a thought to the results of improper application of science. The same holds good for mindless fixation on measurements &amp; analytics. Especially what I see in the social &amp; digital world, be it for marketing or otherwise.<br /><br />Instead of all those goosebump inducing (or not) numbers around fans, followers, Likes, RTs, engagement, best time/day to tweet, etc. can we think about how well is the <a href="http://strategyn.com/jobs-to-be-done/" target="_blank">job of the customer</a> done, or how well are their expected outcomes met or say their <a href="http://seriouspony.com/blog/2013/7/24/your-app-makes-me-fat" target="_blank">cognitive costs</a> for reading your "content" or using your app/product/service?<br /><br />What do you think?</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/ScfL7K4uDgQ" height="1" width="1"/>]]></content:encoded>
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      <title>#OccupyTime - From #RealTime to #RightTime</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/Ty1eOUknKEg/occupytime-from-realtime-to-righttime.html</link>
      <pubDate>Thu, 25 Jul 2013 13:11:07 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on">I am breaking a self-imposed (though unannounced) radio silence to make a short comment about something that hit me very deeply, more deeper than viscerally.<br /><br />I was winding up for the day when I got an email that went like this:<br /><blockquote><div style="line-height: 24.75pt; margin-bottom: 12.0pt;"><span style="color: #555555; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 16.5pt;">It seems like every brand has become obsessed with real-time marketing.</span></div><div style="line-height: 24.75pt; margin-bottom: 12.0pt;"><span style="color: #555555; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 16.5pt;">Everyone wants to be Oreo at the Super Bowl, but&nbsp;let's be honest - it's not that simple.&nbsp;</span></div><div style="line-height: 24.75pt; margin-bottom: 12.0pt;"><span style="color: #555555; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 16.5pt;">Your content programs were likely built for a slower moving time, not today's "always-on" pace driven by social conversations.</span></div><div style="line-height: 24.75pt; margin-bottom: 12.0pt;"><span style="color: #555555; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 16.5pt;">Want to get ahead of the&nbsp;trends and uncover how real-time insights from social data can drive your content?&nbsp;</span></div><div style="line-height: 24.75pt; margin-bottom: 12.0pt;"><span style="color: #555555; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 16.5pt;">We wrote this whitepaper&nbsp;to explain what it takes.</span></div><div style="line-height: 24.75pt; margin-bottom: 12.0pt;"><span style="color: #555555; font-family: &quot;Helvetica&quot;,&quot;sans-serif&quot;; font-size: 16.5pt;">Please read it and let me know what you think.&nbsp;</span></div></blockquote>This came on a day when me &amp; my new boss (I have a new boss since my last post in this blog) were discussing on measurement in the corporate <strike>jungle</strike> world. I had passed him a link yesterday to an article which talks about the <a href="http://www.nytimes.com/2011/10/23/opinion/sunday/measurement-and-its-discontents.html?_r=4&amp;" target="_blank">philosophy of measurement</a> and differentiates between ontic &amp; ontological measurement. And today I was talking to him about <a href="http://voices.yahoo.com/measurement-time-kairological-chronological-14814.html?cat=4" target="_blank">how time is perceived/measured</a> - chronological and kairological.<br /><br />Simply put, chronological time measures out time in a linear and absolute sense, whereas kairological time is all about the moment and the opportunity. And it is Time to reclaim Time. #OccupyTime<br /><br />Relating it to the enterprise world is pretty simple. It is that dichotomy about Real Time and Right Time brouhaha. Personally, I have moved on from a #RealTime mania to seek #RightTime bliss. I can't truthfully say I have attained that bliss, but it would be great to have some pilgrims along with me on this search for the #RightTime nirvana.<br /><br />So dear reader, without the marketing bull, what do you think it takes to get #RightTime right, instead of splitting your hairs about #RealTime marketing, customer service, sale, whatever?<br /><br />P.S.: I still haven't read that whitepaper, it probably needs my email id, etc. Probably it holds some answers for me.</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/Ty1eOUknKEg" height="1" width="1"/>]]></content:encoded>
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      <title>Good management can be better than new tools &amp; inventions</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/-wYCHunZ6yA/good-management-can-be-better-than-new.html</link>
      <pubDate>Thu, 21 Feb 2013 07:09:46 GMT</pubDate>
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SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>  <w:LsdException Locked="false" Priority="37" Name="Bibliography"/>  <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/> </w:LatentStyles></xml><![endif]--><!--[if gte mso 10]><style> /* Style Definitions */  table.MsoNormalTable  {mso-style-name:"Table Normal";  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:"";  mso-padding-alt:0in 5.4pt 0in 5.4pt;  mso-para-margin:0in;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:11.0pt;  font-family:"Calibri","sans-serif";  mso-ascii-font-family:Calibri;  mso-ascii-theme-font:minor-latin;  mso-hansi-font-family:Calibri;  mso-hansi-theme-font:minor-latin;} </style><![endif]--> <br /><div class="MsoNormal">Sometimes all it takes is better management, not new tools/solutions. Management of oneself, one’s methods, thinking, practices, habits. However, that requires a shift in behaviour, and a bigger effort up front. Newer technologies most often than not are developed to give instant improvements in productivity, gratification, etc. without thought to or regard for overall sustainability or long term implications.</div><div class="MsoNormal"><br /></div><div class="MsoNormal">I remember in patches a conversation I had one evening with my father when I was a young teenager where he was at pains to defend the industry he had grown old in. A micro celebrity in the Indian fertilizer industry who brought in many commercially successful incremental innovations to the production process &amp; technology of DAP, a kind of chemical fertilizer, my father had been motivated to enter the chemical industry thanks to Mr. M.S. Swaminathan’s evangelizing of the <a href="http://en.wikipedia.org/wiki/Green_Revolution_in_India" target="_blank">Green Revolution in India</a> and the patriotic fervour that it triggered in the son of a freedom fighter.</div><div class="MsoNormal"><br /></div><div class="MsoNormal">After nearly two and a half decades in the industry believing that chemicals (fertilizers &amp; pesticides) and hybrid seeds were crucial to solve India’s, and the world’s, growing hunger problems he was beginning to doubt the sustainability. Probably it was triggered by what the science text books where nudging me to ask my father that evening; that chemical run-offs were poisoning the ecosystem and making the soil unsustainable. Probably because he was hearing too, first hand, from his farmer brothers-in-law the problems with hybrid seeds and how these were drowning them deeper into debts.</div><div class="MsoNormal"><br /></div><div class="MsoNormal">And then cutting ahead a decade later, during the early days of Ch1blogs (our internal blogging platform), the then admin cum developer behind the platform, Senthil, shared a little known fact which had been found in the records of the East India Company, still available for research in the UK. Apparently, 200 years ago, Chengalpattu district of Tamil Nadu, just outside of Chennai, had more average yield of rice per hectare than even the highest yielding districts of Japan, etc. now. I did some further research and read some notes &amp; journals but could not find anything other than references to farming practices and management principles. And I left it at that, dispirited that there was no magic technology from the past that could revive our current yields; like how Shruti Hassan rediscovers Damo’s genetic engineering technology and recreates it to awaken Suriya’s genetic memory in the Tamil sci-fi thriller movie “<a href="http://www.imdb.com/title/tt1725795/" target="_blank">7-aam Arivu</a>” aka 7th Sense.</div><div class="MsoNormal"><br /></div><div class="MsoNormal">Being a technologist &amp; breakthrough/disruptive innovator I was looking for a technical solution. It went with my mind-frame then, to create new social technologies that would disrupt how business was done so that it would become more sustainable &amp; beneficial to the society rather than merely leeching off it. I however became aware that social required nothing more than some practices from existing business management principles and technology was the last bit of it, if at all required. None of the nouveau solutions we built in the ensuing half a decade made much of a dent though the potential was high. And the maxim of “<i style="mso-bidi-font-style: normal;">People -&gt; Process -&gt; Technology</i>” was then no longer a sound bite for me. It dawned on me that this was the order in which things needed to be changed for lasting effects, not the other way round.</div><div class="MsoNormal"><br /></div><div class="MsoNormal">Many a times we are so caught up in creating a new app to solve a problem that we miss the easy solution existing that requires no investment other than the effort required to change the way people looked at things or did them. Probably because we are a group that is required to build them, probably because our goals are measured thus. And thus we probably miss the point that at the end of the day, we need to solve the problem, not build a new solution.</div><div class="MsoNormal"><br /></div><div class="MsoNormal">But there is hope yet for good management principles in increasing the average yield of many crops across the globe, especially in small farms, using a method called SRI (System of Rice/Root Intensification). Though denounced by western administration and foundations as well as scientists, it has been showing growing success in various Asian farms. And it requires no expensive chemicals or GM (Genetically Modified) seeds. </div><br /><blockquote> <div class="MsoNormal">"<i>If any scientist or a company came up with a technology that almost guaranteed a 50% increase in yields at no extra cost they would get a Nobel prize. But when young Biharian farmers do that they get nothing. I only want to see the poor farmers have enough to eat.</i>"</div></blockquote><br /><div class="MsoNormal">Read this excellent article that touches upon the story, the method and the debates about it, in Guardian: <a href="http://www.guardian.co.uk/global-development/2013/feb/16/india-rice-farmers-revolution">http://www.guardian.co.uk/global-development/2013/feb/16/india-rice-farmers-revolution</a> </div><div class="MsoNormal"><br /></div><div class="MsoNormal">How is this relevant to us or what can we learn from this? Probably if we <a href="http://sfh.naasat.in/2013/01/retrospection-and-introspection.html" target="_blank">introspect &amp; retrospect</a> on what we do, how we do it, we may find some answers? Possibly if we can shift our focus from <a href="http://pdn.sciencedirect.com/science?_ob=MiamiImageURL&amp;_cid=272044&amp;_user=10&amp;_pii=S0007681312001206&amp;_check=y&amp;_origin=browseVolIssue&amp;_zone=rslt_list_item&amp;_coverDate=2013-02-28&amp;wchp=dGLzVlS-zSkzS&amp;md5=9ea0cc63525a84458bf9b9a30d07ad38&amp;pid=1-s2.0-S0007681312001206-main.pdf" target="_blank">Customer Satisfaction to Customer Jobs</a>, which apparently is "<a href="http://pdn.sciencedirect.com/science?_ob=MiamiImageURL&amp;_cid=272044&amp;_user=10&amp;_pii=S0007681312001206&amp;_check=y&amp;_origin=browseVolIssue&amp;_zone=rslt_list_item&amp;_coverDate=2013-02-28&amp;wchp=dGLzVlS-zSkzS&amp;md5=9ea0cc63525a84458bf9b9a30d07ad38&amp;pid=1-s2.0-S0007681312001206-main.pdf" target="_blank"><i>The secret to true service innovation</i></a>" since “<em>current approaches to service improvement constrain innovation by  focusing on service as the unit of analysis, rather than on the  fundamental needs of the customer</em>”?</div><div class="MsoNormal"><br /></div><div class="MsoNormal">Can you think back a bit and share if you find any instances where you might not have to actually build a solution to solve a problem or get a job done?</div></div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/-wYCHunZ6yA" height="1" width="1"/>]]></content:encoded>
      <enclosure url="http://podcasts.odiogo.com/get_mp3.mp3?f=/scorpfromhell/ScorpFromHell-Good_management_can_be_better_than_new_tools__inventions.mp3" length="2742947" type="audio/mpeg" />
    </item>
    <item>
      <title>Metaphors, Analogies, Narrative and SMAC</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/nQln9QM5tKE/metaphors-analogies-narrative-and-smac.html</link>
      <pubDate>Tue, 08 Jan 2013 06:23:56 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/_0VHf6pjEmzs/S7sghio8uKI/AAAAAAAAAC4/T6n755zqSus/s1600/20090803Internet_map_collage.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://4.bp.blogspot.com/_0VHf6pjEmzs/S7sghio8uKI/AAAAAAAAAC4/T6n755zqSus/s320/20090803Internet_map_collage.jpg" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><a href="http://utterlyalex.blogspot.in/2012/05/mas-que-nada-en-el-mundo.html" target="_blank">Map of the Internet, like our brain.</a></td></tr></tbody></table>I got an email over the weekend from a colleague asking if we could include Metaphors as a theme for 2013 under our organizational change management initiatives. And what do I find in my twitter time line on Monday morning? An <a href="http://sloanreview.mit.edu/the-magazine/2013-winter/54208/how-to-use-analogies-to-introduce-new-ideas/?non_mobile=1" target="_blank">article from MIT Sloan</a> that talks about the research findings on the use of analogies and metaphors in innovation adoption &amp; change management! Increasing your <a href="http://sfh.naasat.in/2012/07/increasing-your-social-surface-area.html" target="_blank">social surface area</a> definitely increases serendipity.&nbsp; :-)<br /><br /><!--[if gte mso 9]><xml> <w:WordDocument>  <w:View>Normal</w:View>  <w:Zoom>0</w:Zoom>  <w:TrackMoves/>  <w:TrackFormatting/>  <w:PunctuationKerning/>  <w:ValidateAgainstSchemas/>  <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>  <w:IgnoreMixedContent>false</w:IgnoreMixedContent>  <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>  <w:DoNotPromoteQF/>  <w:LidThemeOther>EN-US</w:LidThemeOther>  <w:LidThemeAsian>X-NONE</w:LidThemeAsian>  <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>  <w:Compatibility>   <w:BreakWrappedTables/>   <w:SnapToGridInCell/>   <w:WrapTextWithPunct/>   <w:UseAsianBreakRules/>   <w:DontGrowAutofit/>   <w:SplitPgBreakAndParaMark/>   <w:EnableOpenTypeKerning/>   <w:DontFlipMirrorIndents/>   <w:OverrideTableStyleHps/>  </w:Compatibility>  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Locked="false" Priority="33" SemiHidden="false"    UnhideWhenUsed="false" QFormat="true" Name="Book Title"/>  <w:LsdException Locked="false" Priority="37" Name="Bibliography"/>  <w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/> </w:LatentStyles></xml><![endif]--><!--[if gte mso 10]><style> /* Style Definitions */  table.MsoNormalTable  {mso-style-name:"Table Normal";  mso-tstyle-rowband-size:0;  mso-tstyle-colband-size:0;  mso-style-noshow:yes;  mso-style-priority:99;  mso-style-parent:"";  mso-padding-alt:0in 5.4pt 0in 5.4pt;  mso-para-margin:0in;  mso-para-margin-bottom:.0001pt;  mso-pagination:widow-orphan;  font-size:10.0pt;  font-family:"Times New Roman","serif";} </style><![endif]--><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Analogies and metaphors help people understand newer concepts and ideas by relating them to something familiar. This helps in adoption of innovations, in change. In fact, how close a new technology is to the old one is an important factor determining the speed of adoption. On the face of disruptive innovations like <a href="http://sfh.naasat.in/2012/05/smac-social-mobile-analysis-big-data.html" target="_blank">SMAC</a> (Social, Mobile, Analytics, Cloud), which are very different from traditional enterprise systems, analogies and metaphors are pretty powerful.</span><br /><br /><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">The MIT Sloan article talks about how the Insurance Industry introduced various analogies at different stages of change (Assimilation, Analysis, Adaptation) to drive adoption of computers – as tabulation machines (data entry terminals) initially, then as brains (data storage as memory &amp; data process as information management).<br /><br />And this made me think what could be the analogies for the SMAC stack. A good friend of mine, Esteban Kolsky, once suggested that to make people understand Social, Mobile, Big Data and Cloud replace these terms with Channels, Devices, Analytics and Data Center and the understanding becomes a lot easier. Yes, that was very helpful to me initially. But the more I started analysing them and looked at adapting them to business needs this analogy failed me. It started limiting me.<br /><br />And then today I got a ping on Facebook chat from someone whom I had friended long ago via twitter and then only interacted via Facebook news feeds. I was surprised to see him on my FB chat and out of the blue at that. He asked me to weigh in on a concept he is developing called the mind colonies. And he uses this metaphor to explain it: </span><br /><blockquote class="tr_bq"><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">“<i>Imagine you are looking at Planet Earth from the Moon. Imagine nerves running all over spherical Earth. Notice human minds like dots pulsating and sending signals between them. Some nerve connections are bold , some are dotted. Some minds are emitting a lot, some nothing, some in-between. Some nerves have lots of noise/resistance/signal loss, some are flowing smoothly and rapidly like cholesterol-free arteries, some in-between.</i>”</span><br /><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"></span></blockquote><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">He then defines mind colonies thus: “<b>Mind colonies are <a href="http://www.planetwork.net/2003conf/textpages/whitepaper.html" target="_blank">trust</a> and spirit-rich, self-sustaining, blended-media networked mind exchanges for shared-ethos groups. Energetic full-time hosts catalyse minds in a mind grid to learn, work, play and complement each other. The catalysing currency is a colony equivalent of Diners Card (<a href="http://www.complementarycurrency.org/" target="_blank">alternative currency</a>).</b>”<br /><br />My initial fire-from-the-hip reaction was to exclaim that this can be helpful in the concept of co-creation. There's more detail in <a href="http://www.ryze.com/go/bala" target="_blank">this page</a> if you are interested, but for me, the image of mind colonies is now strong &amp; indelible. That I believe is what SMAC can be. And that is what Howard Rheingold talks about in his great Kindle Single - "<a href="http://www.amazon.com/gp/product/B009GQXRQ8/ref=as_li_ss_tl?ie=UTF8&amp;tag=scorpfromhell-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B009GQXRQ8" target="_blank">Mind Amplifier: Can Our Digital Tools Make Us Smarter?</a>" - which I recommend to all of you.<br /><br />Serendipity must definitely be thick around me - Kumar’s suggestion to include metaphors under OCM, closely followed by the MIT article and now this request to apply my mind to the concept of ‘mind colonies’. If I were <a href="http://en.wikipedia.org/wiki/Shahrukh_Khan" target="_blank">SRK</a>, I could definitely claim that the universe is conspiring for me. ;)</span><br /><div class="separator" style="clear: both; text-align: center;"><object width="320" height="266" class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/Y7egTdhtRbQ/0.jpg"><param name="movie" value="http://www.youtube.com/v/Y7egTdhtRbQ&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="320" height="266"  src="http://www.youtube.com/v/Y7egTdhtRbQ&fs=1&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><br />&nbsp;</span></div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/nQln9QM5tKE" height="1" width="1"/>]]></content:encoded>
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      <title>Retrospection and Introspection</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/IcOy__4P8Hg/retrospection-and-introspection.html</link>
      <pubDate>Tue, 01 Jan 2013 08:19:38 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-I7bvHQn1Q60/UOKV3iasPEI/AAAAAAAAC4M/-l-f_xmpAPc/s1600/IMG_6775.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="426" src="http://4.bp.blogspot.com/-I7bvHQn1Q60/UOKV3iasPEI/AAAAAAAAC4M/-l-f_xmpAPc/s640/IMG_6775.JPG" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Sandhya - a Sanskrit word for dawn, dusk or joining. A time of change. (Shot by me at Mathigiri, Hosur)</td></tr></tbody></table>What a special year 2012 was in retrospect! <br /><br />We dived to the deepest trench and jumped from the highest platform. We probably discovered not one but two Higgs Boson particles and Voyager has almost crossed the boundary of the solar system. We saw a perfect landing of the rover Curiosity on Mars and landed up with a nobody in the Indian team during the Olympic games parade. <br /><br />We thwarted attempts at the usurping of the freedom of the Internet by political and industrial bodies and yet we sent the first non-government space shuttle to the International Space Station. We saw the first billionth view of a youtube video and the removal of a billion bogus views from the youtube channels of the big music labels. <br /><br />We saw people protesting against corruption in the system and we saw people protesting the derogatory treatment of women by the society in India. We saw the arrests of people posting about the politicians on social media, we brought to light the falsification of facts by the police in the Delhi protests via social media.<br /><br />I am sure 2013 will be even more eventful and interesting. I believe it is a year for action, but let it be guided by introspection rather than jingoism and bravura. Let us be aware of our own feelings, emotions, thoughts, ideas, actions and their impact on our self, our friends and family, our society, our nation, our species, our planet. Let us learn to introspect, be mindful, self-reflect. Most importantly, let us teach our children the same. Let us teach them how all our thoughts and actions impact more than just us.<br /><br />Yesterday my boss Sukumar reminded me of what Randy Pausch said in his book The Last Lecture on page 113:<br /><blockquote class="tr_bq"><i>“It is an accepted cliche in education that the number one goal  of teachers should be to help students learn how to learn. I always saw  value in that, sure. But in my mind the better number one goal was this:  I wanted to help students learn to judge themselves.<br /><br />Did they recognise their true abilities? Did they have a sense of  their own flaws? Were they realistic about how others viewed them? <br /><br />In the end, educators best serve students by helping them be more  self-reflective. The only way any of us can improve – as Coach Graham  taught me – is if we develop a real ability to assess ourselves. If we  can’t accurately do that, how can we tell if we’re getting better or  worse? ” </i></blockquote>Indeed. Wish you a very happy new year!</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/IcOy__4P8Hg" height="1" width="1"/>]]></content:encoded>
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      <title>Social Design, Empathy &amp; Mindfulness</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/-3E3anmoyls/social-design-empathy-mindfulness.html</link>
      <pubDate>Mon, 19 Nov 2012 20:20:44 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on">Frederick Taylor, dubbed "the father of scientific management", gained repute for making steel manufacturing more productive in Pennsylvania by conducting time studies of labourers which involved measuring how much time they took to perform their tasks, which were usually repetitive and required low skills. Taylor faced his first major resistance from the moulders in the Army arsenal in Massachusetts (which are now <a href="http://blogs.hbr.org/hbr/hbreditors/2012/11/hbr_lives_where_taylorism_died.html" target="_blank">the offices of Harvard Business Review</a>), they resented being monitored by strangers with stopwatches. These studies had dehumanising and demeaning effect on the workers, who were considered no better than cogs in the machinery and thus have no say in how things should work. This has been my major gripe with business process management too.<br /><br />As a developer some years ago, when I used to work on developing &amp; implementing BPM &amp; CRM systems, I would work on the business processes as defined by the managers, not based on how the work actually got done. In later years when I could actually go and observe how work was getting done and flowing, how people depended on each other to get things done, I understood how far the BPMS &amp; CRMS I built were from the actual flow of work happening on the ground. No wonder most of the CRM &amp; BPM implementations across the globe have adoption issues.<br /><br />There were many criticisms against Taylor's methods, even while the notion of efficient process redeisgn itself morphed, first as business reengineering and now as Social Business (at least some variations of the definition of that term). Managers in the knowledge industry try every now and then (or at least think of trying) to surreptitiously monitor the work of their workers. And with the advent of computers as a main tool for the knowledge workers, it certainly has the wherewithal to help the managers achieve the time studies without letting the workers know they are being monitored. With the advent of smartphones managers can definitely go even further (consider what can be achieved by Reality Mining) and measure almost everything their workers do. And now with the launch of enterprise social networks (dubbed social business) it is possible to even measure the social interactions of the workers, not just their work related activities. (Orwellian!)<br /><br />Certainly, the improvements in Analytics, DW/BI and Visualization software (including the much hyped Big Data &amp; in-memory calculations) can probably help managers design much better and efficient systems that could then be rolled out to the knowledge workers. However, I think the knowledge workers would consider themselves to be even more skilled than the moulders of the Army arsenal in Massachusetts a century ago, and resent even more when they are considered incapable of telling how work can be organized.<br /><br />Given this prelude now consider the unenviable task of having to show productivity improvements while achieving employee delight. And that's precisely where I am placed currently, because that's what our CIO has been charged with and thus his whole team. The crucial lever that our CIO has given for achieving this seemingly paradoxical goals is something he calls Social Design. And I am charged with evangelising it, which I assume includes expanding on his thoughts too, as only when the concept is made accessible to everybody (in terms of awareness, reach as well as understandability) can we figure out if the people are willing to make those tiny changes that could snowball into an organization wide change.<br /><br />The key to understanding Social Design, if you ask me, is to understand people as individuals as well as a social being. And also the fact that by using technology we are Cyborgs, and we have been one ever since we used a thigh bone as a hammer (as shown in 2001: A Space Odyssey right after the first monolith makes an appearance on Earth some 4 million years ago). Technology might have advanced a lot since then and also since Taylor's time, especially Digital, to make things faster thus relieving even the Cognitive burden onto technology, not merely the physical burden. But what these mechano-cognitive technological advances have missed thus far is the fact that we humans are a social animal. <br /><br />Physical &amp; Cognitive technologies have not yet been leveraged to augment, amplify or extend our qualities like Empathy, Mindfulness or Compassion. We haven't yet developed a set of skills and social practices, called "cyborg literacy" for that. Howard Rheingold says this about Cyborg Literacy: "This not only includes an ability to enhance problem solving but also to incorporate a balance of individual autonomy and collective interdependence; networks of trust; and norms of reciprocity, empathy, compassion, and conviviality that are absent from strictly engineering-oriented or purely market-based approaches."<br /><br />No amount of advances in Social or Collaborative Technologies can achieve their unsaid goal (productivity improvements) if they do not foment trust, reciprocity, empathy, compassion or conviviality in its users. And while it is pertinent that tools alone cannot achieve these and that people and processes also need to be conducive, I still like to explore what can be achieved by technology, since we know that tools indeed do have the capacity to change our behaviour. Actually, even buildings are capable of reshaping our brains, so why not attempt similarly with technology? And whereby I look at Empathy and Mindfulness from a technological slant.<br /><br />In my previous post on the <a href="http://sfh.naasat.in/2012/11/of-melting-pots-and-thalis-of-social.html" target="_blank">Thali versus Melting pot</a> metaphors I mentioned about epistolary culture &amp; literacy lending a hand to empathy and thus reduction in violence in the world. And long back I had also made observations about how we are in the second phase of an epistolary culture, with some key variations than before on the personal interactions front. However, at a humanity level, the effects seem to be the same. Sure, there are disturbances when differing view points clash on the social web that get reflected in the physical world too in addition to the digital; however we need to be aware of how culture is going across the borders. How humanity is collaborating within itself across the borders. All thanks to the technology that has helped bring more empathy to even more people. For with non textual content (pictures, music, videos, etc.) you do not even need to be literate to get to know the other people.<br /><br />This leads us to the question, how can we achieve the same (increased empathy) in a corporate environment with these social technologies? As I have emphasised earlier, <a href="http://sfh.naasat.in/2011/08/adoption-of-social-tools-for.html" target="_blank">it is very important to be able to 'share'</a>; and good or bad, we are stuck with corporate cultures were sharing is deemed detrimental. Sure, it is changing, but can we design systems that can increase sharing? Since sharing is a behaviour, let us consider the <a href="http://www.behaviormodel.org/" target="_blank">Fogg Behaviour Model</a> (FBM) of B = MAT (Behaviour = Motivation, Ability, Trigger) and we find that there is actually demotivation in the corporate environment for sharing. People fear reprisals from supervisors and don't share. Collaborating outside the group can lead to social rejection within the group. As for ability, retweeting, reblogging, social share icons all make it so easy to share content in the internet, but not so much in the Intranet. Work systems help you only to get things done, not share. Emails allow you to share, but it is limited in reach. It is not broadcast and rarely does a work related email go viral. <br /><br />I would like you to try ideating on how we can get people to share more by thinking of:<br /><ul style="text-align: left;"><li>ways to motivate people to share (please/pain, hope/fear, social acceptance/rejection)</li><li>ways to make it simpler to share (time, money, physical effort, brain cycles, social deviance, non-routine)</li><li>different triggers to share (facilitator, spark, signal)</li></ul><div style="text-align: left;">So while we consider 'sharing' as a means of enabling/amplifying Empathy, Mindfulness comes from what I call as the Systems of Awareness. Awareness of self, others, how others perceive self, interactions between others &amp; self. Do read a short post where I introduce the concept of Systems of Awareness. In the ensuing months I forgot about it, only to be reminded of it again last week when I was getting an introduction to the systems our analytics team was building. And there-in I found some holes in my concept too.<br /><br />In my <a href="http://sfh.naasat.in/2012/03/systems-of-awareness.html" target="_blank">introductory post on SoA</a> (like SoR and SoE for Systems of Record and Systems of Engagement respectively; not to be confused with SOA, which stands for Service Oriented Architecture) I missed out on two key aspects:</div><ul style="text-align: left;"><li>the awareness a person can have about oneself from the data the systems capture these days, and also help them close the loop by seeing how the data moves by taking certain actions (actionable insights for the individual)</li><li>storytelling to go with the data, because people understand stories better than data (A good article on storytelling: <a href="http://www.wwtid.com/2012/11/18/the-big-pivot-part-3/">http://www.wwtid.com/2012/11/18/the-big-pivot-part-3/</a>)</li></ul>The problem with the first point in a large enterprise is that while technology exists to capture, analyse and present the data about an individual, the DW/BI systems license costs are prohibitively expensive to provide to every employee of a large enterprise. And that is what has been overcome by our CIO organization using open source systems and custom built applications. And boy was I happy to note the heavy usage of free/open source software. But that is beside the point here. Point is, that we are attempting to provide analytical tools to everyone in our organization, not just the managers. And these tools will not only provide data about oneself but also help people take actions based on these data points and track if their actions had any impact - not just actionable insights, but actually closing the loop!<br /><br />The second point that I had missed out was that I somehow restrained myself in defining SoA to only analytical systems. But not all are able to interpret data appropriately nor is data enough to convince people. However, stories strike deeper in our psyche. Storytelling has had us hooked for ages, across age groups. But can systems write stories out of data? I do not know. Surely they can plot charts and paint a picture. Hans Rosling even does moving pictures.<br /><br />Do you think that we have the wherewithal to design systems that will cater to empathy &amp; mindfulness? Do you think they are necessary at all?</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/-3E3anmoyls" height="1" width="1"/>]]></content:encoded>
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      <title>Of melting pots and thalis of social business</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/olWGc1SQA3o/of-melting-pots-and-thalis-of-social.html</link>
      <pubDate>Tue, 06 Nov 2012 10:38:47 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="http://farm1.static.flickr.com/205/492914557_044b68dd3e.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="240" src="http://farm1.static.flickr.com/205/492914557_044b68dd3e.jpg" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><a href="http://www.flickr.com/photos/astrolondon/1297523992/" target="_blank">Thali</a></td></tr></tbody></table>It's been a long time since my last post and there has been a lot of water under the bridge. Sandy &amp; Nilam were a sort of double whammy to us since it affected NJ, USA &amp; Chennai, India simultaneously. And I got on bench for the first time in 12.5 years before I move into our CIO organization. I was unnerved a bit since it was a career first for me, but I am finding my sea legs finally. ;) My situation is a bit symbolic for the fledgling field of social CRM and social business as a whole. While there are various advances being made by many practitioners in these fields these are baby steps and essentially repeating the mistakes of older such transitions. You can read what my good friend Dr. Graham Hill has to say about that over at <a href="http://www.mycustomer.com/topic/customer-experience/six-serious-misconceptions-about-social-crm/158860" target="_blank">MyCustomer.com</a>.<br /><br />The biggest challenge currently seems to be the need for changing mindsets rather than deploying tools/processes. Even the startups &amp; VCs seem to think so too, especially w.r.t. social. Consider the <a href="http://gigaom.com/2012/11/04/5-most-surprising-things-heard-at-harvard-cyberposium/" target="_blank">5th point in the 'surprising' insights</a> from Harvard's Cyberposium.<br /><br />And hence from defining, refining Social CRM/Business and developing &amp; marketing frameworks, methodologies, processes, tools and technologies I make a move to organizational change management, to be an Evangelist of Social Design. I move from a world of implementation to that of adoption. And that means I need to look at psychology, human behaviour <i>and</i> sociology too in addition to Organization Management Theory, etc. <br /><br />(I have a feeling there will be a change in the topics that I blog henceforth. :) )<br /><br />Esko Kilpi <a href="http://eskokilpi.blogging.fi/2012/06/25/the-really-big-idea-of-the-social-business/" target="_blank">states that</a> thanks to Cartesian philosophy we have two different academic fields of psychology and sociology. And corporates too have been bothered mostly with psychology alone while sociology is just an after thought.<br /><br />The basic premise of the Cartesian philosophy revolves around Rene Descartes' maxim, "Cogito, ergo sum". I think, therefore I am.<br /><br />But recent advances in neuroscience, psychology &amp; sociology have me convinced that the brain though is of the individual (albeit its true power resides in the myriad connections its neurons make) the mind is of the social connections that the person has.<br /><br />As David Brooks puts it in his book "<a href="http://www.amazon.com/gp/product/0812979370/ref=as_li_ss_tl?ie=UTF8&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0812979370&amp;linkCode=as2&amp;tag=scorpfromhell-20" target="_blank">The Social Animal: The Hidden Sources of Love, Character and Achievement</a>" (you can watch <a href="http://www.ted.com/talks/david_brooks_the_social_animal.html" target="_blank">his TED talk</a> too) -<br /><blockquote><i>"... a brain is something that is contained within a single skull. A mind only exists within a network. It is the result of the interaction between brains, and it is important not to confuse brains with minds."</i></blockquote><br />And while the brain &amp; it's cognitive functions help us accomplish our work, achieve our corporate goals, it is the mind that directs our feelings and helps us cope with change. So it is imperative that change is looked at not from an individualistic perspective alone but also from the collective perspective too, especially the connections within the collective.<br /><br />Esko uses the metaphor of billiard balls to explain how Cartesian/Newtonian thinking undermines the interactions between people. People are not like the billiard balls colliding with each other but not going into each other. Esko rather suggests we give heed to Kenneth Gregen who likens people coming together to baking, where the ingredients meld together to form a different whole. But I think that is not so in case of us Humans. We do not lose our self in the process of interacting/working with others.<br /><br />And thus here I am reminded of what I read about the <a href="http://sfh.tumblr.com/post/34838063839/india-is-best-described-as-a-thali-not-a-melting-pot" target="_blank">difference between India and Australia</a> by Philip Malcolm Wollen in the Foreword to a book by Kenneth Anderson, "Jungle Tales for Children".<br /><blockquote><i>"My boyhood in India was an exquisite blend of contradictions. Schoolmates from several religious faiths, languages, ethnic backgrounds, socio-economic groups and cultures played together happily, enjoying each other’s festivals and food, revelling in their differences.<br /><br />If my new home, Australia, can be described as a ‘melting pot’ of cultures, then my native land of India is best described as a ‘thali’. A large plate, served with a vast variety of delicious, different foods, different colours, textures, flavours, spices and temperatures — never to be mixed but savoured slowly and individually as part of a complete, satisfying and fulfilling feast."</i></blockquote><br />And thus I am convinced that I need to be aware of a person as the individual as well as the connected &amp; social animal in order to be better able to convince/persuade the person. What this actually transpires into as a framework/methodology I do not know as yet. I am more convinced about <a href="http://www.behaviormodel.org/index.html" target="_blank">Fogg's Behavioral model</a> the more I consider it. While it leans heavily on the psychology &amp; behaviour of an individual, it does consider the individual as a part of the society and thus considers social acceptance/rejection as a motivational factor and social deviance as a simplicity factor.<br /><br />Now cut back to corporate life which is all about meeting goals; achievements. And increasingly achievement is expected in a novel situation every time thanks to the growing fluidity in the world. Conditions are always changing. While change is a given, the rate of change has been increasing, accelerating. And thus achievements are now decreasingly personal since no one person is able to handle all the novelty. And this is where social software seems to be thriving; a place where knowledge, expertise, critical thinking and decision making come together. And since businesses have traditionally siloed each of these aspects to promote efficiencies there is a huge inertia to be overcome before openness, transparency, accountability, trust come in. But in the rat race of the corporate world achieving these is a tall order.<br /><br />Territorial behaviour and aggression have an upper hand in many organization cultures. Outside of politics management is one place where it still holds a bastion in human culture. Trade, business, firm, company, management - these are the artefacts of human culture. And human culture exists in large measures to restrain the natural desires of the species. Had it not been for trade we would still be a blood thirsty warring species. Thankfully, contrary to common perception, Steven Pinker has compelling proof that <a href="http://www.socialsciencespace.com/2012/11/podcast-steven-pinker-on-violence-and-human-nature/" target="_blank">we as a species are now less aggressive and warmongering than a few centuries ago</a> and its apparently due to increase in trade (people are more valuable alive than dead), change in government (creating judiciary &amp; police as separate entities) and cosmopolitanism (travel, literacy &amp; epistolary culture allowed people to understand other cultures, build empathy).<br /><br />This last bit is what I touched upon in a post on <a href="http://sfh.naasat.in/2010/08/new-epistolary-culture.html" target="_blank">the new epistolary culture</a>. And this is where the biggest impact of social tools in an organization will be. But while empathising is much needed, we should not lose focus on getting things done either, we are a business after all. And this is where there seems to be a gap currently. You have two different systems - one for getting work done, another for socialising - which do not integrate much with each other, if at all, and yet the ideal situation would be when both aspects are blended so as to make it difficult to tell one apart from the other. But these systems, processes and tools are just leveraged to support the culture of a social business. But to build a social business you must first humanize the organization; bring in a culture that will guarantee not just the survival of the fittest but also the meek, while not making the business bankrupt of course.<br /><br />Organizational Silos were created to improve efficiencies, not promote territorial behaviour and aggressiveness. And tearing those walls down is not the panacea as many social media turned social business gurus will have you believe. You should at best perforate those walls allowing interactions and knowledge flows to make the organization resilient (not merely sustainable). Think of the Indian 'thali' not the 'melting pot'.</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/olWGc1SQA3o" height="1" width="1"/>]]></content:encoded>
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      <title>Social Construction: an aid for solution envisioning</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/rK61O91y0Rg/social-construction-aid-for-solution.html</link>
      <pubDate>Thu, 27 Sep 2012 14:23:31 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="http://upload.wikimedia.org/wikipedia/commons/8/88/Barn_Raising_DeKalb_County_IN.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="139" src="http://upload.wikimedia.org/wikipedia/commons/8/88/Barn_Raising_DeKalb_County_IN.jpg" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><a href="http://en.wikipedia.org/wiki/Barn_raising" target="_blank">Barn raising</a>, DeKalb County, Indiana, USA, about 1900</td></tr></tbody></table>&nbsp;Of the new technologies that are defining the future of work and forward looking horizons of business the most buzzed about are the quartet of Social, Mobile, Cloud and Big Data. Some, as I have <a href="http://sfh.naasat.in/2012/05/smac-social-mobile-analysis-big-data.html" target="_blank">mentioned earlier</a>, like to call it the SMAC stack, A being Analytics - to represent Big Data. I heard a new pronunciation for it, s-mac instead of smac(k) and I like it better now. ;) But I digress.<br /><br />I would ideally add 3D printing to the list too, since I think that's going to be a far greater disruptor than any of these from the quartet. You can already print live cells to make tissues, print houses, print guns (oh horrors!), teach children to make 3D chocolates ... err ... make stuff, and we all know that the economy depends on the collective creative outputs of the humans. But that is disrupting the way you look at economies more than disrupting business. And maybe why people ignore it. But I digress, again.<br /><br />Of the sMAC stack Social is the one element that is the toughest to convince the CXOs about. And that's what I want to talk about in this post.<br /><a name='more'></a><br /><br />Mobile is just a new interface; and they all love to use the iPads &amp; iPhones. Big Data, or Analytics, they know its business value and its not hard to see that there is a huge influx in data. Cloud is predominantly a CapEx vs OpEx kind of argument; everybody needs the computing infrastructure one way or the other. But Social, its a bit dicey. <br /><br />Some people vehemently believe its just another channel. Some say its about the collaboration. (Or its just the same people stating it at different stages of realization). Some say its about the behaviors (some look narrowly at Gamification), though limited only to user experience of the application interface. Even if they are correct about behaviors, that's not something enterprise IT has been bothered too much about before. Sociology doesn't make much sense to IT. They are more comfortable with change management: "<i>Here, go attend this training about using your new CRM system and ensure you fill out your sales data diligently. I will run weekly team review meetings and if you fall behind in entering that data, I will have a one on one with you.</i>"<br /><br />To me the word Social itself is about the human behavior, state of mind. We are hard wired to be social, to be mindful of oneself and our interconnectedness. Our ability to be collectively creative is unique amongst the various species and that is what lured me to Social in the first place, though I am a technologist. However the Adam Smiths and Taylors of the economics and business management world have made us all lay too great an importance on efficiencies alone and thus create silos of perfection. But I digress, yet again.<br /><br />The result of this confusion about what Social entails has stymied many a progress in various big enterprises. And thus I have to time and again explain to my clients about the various benefits of Social to business, the various use cases where they can fit. And over these five years of tinkering, thinking, talking and connecting ideas about Social for building customer solutions I think I can see a pattern emerging in all my discussions off late when I am helping people envision solutions. I have come to thinking of this pattern as Social Construction.<br /><br />Social Construction is a borrowed term from Sociology; actually there are two different terms - <a href="http://en.wikipedia.org/wiki/Social_constructivism" target="_blank">social constructivism</a> and <a href="http://en.wikipedia.org/wiki/Social_constructionism" target="_blank">social constructionism</a> - and they can be quite confusing by themselves, especially for technologists (but if you are still interested, please do read this primer: <a href="http://www.control-z.com/czp/pgs/soccon.html">http://www.control-z.com/czp/pgs/soccon.html</a>). And I liked this term because it also, to my mind, gels with the concept of Value Co-Creation.<br /><br />To give you an easier to grasp example, consider <a href="http://en.wikipedia.org/wiki/Barn_raising" target="_blank">Barn Raising</a>. In the rural North America, until about a hundred odd years ago people in a village / community would all pour in their efforts and resources to raise a barn for a farmer. This seemingly altruistic deed depended upon generalized exchange or what is popularly known as pay it forward. <br /><br />Telugu movie watchers, especially Chiranjeevi fans would remember the movie <del datetime="2012-09-27T12:34:23+00:00">Tagore</del> Stalin (Thanks Sadhu Srinivas Rao for the correction) where the protagonist does good deeds by helping total strangers and asks them not to thank him, rather help three other strangers and ask them to do the same. Languishing for a long time that his idea did not take off, in the climax of the movie it is shown how the whole state has benefited from this grass roots, anonymous, movement. But I digress, this is becoming an irritating habit.<br /><br />Barn raising is still practiced by the Amish, but I am not asking you to eschew technology. To the contrary, I in fact want to help you figure out how these new technologies help you build new solutions leveraging the power of social - technologies as well as behaviors.<br /><br />My current concept of Social Construction builds upon a few categories of solution ideas that leverage social computing:<br /><ol style="text-align: left;"><li>Social Mimicry - take existing digital assets on own digital real estate to social sites</li><li>Social Layer - add elements of social computing to existing digital assets on own sites</li><li>Social Collaboration - harness the power of community and add workflow magic to it</li><li>Social Insights - harness insights by mashing up data from social and traditional channels </li><li>Social Modeling - build applications from the ground up by adding social modeling to SDLC</li></ol></div><b>Social Mimicry</b> is basically catering to the same <a href="http://sfh.naasat.in/2012/05/smac-social-mobile-analysis-big-data.html" target="_blank">old business needs but by leveraging the new capabilities</a>. Which in simplest terms might mean taking your loan calculator from your own web site and providing it as a Facebook app. Or something similar. Or it could mean building newer interfaces to your older infrastructure so that people are able to access the behind the scenes power of mainframes over social sites.<br /><br /><b>Social Layer</b> is about enabling social elements or features on your existing assets. Think products/services from vendors like AboutEcho.com or BazaarVoice.com. Or <a href="http://www.multiurl.com/ga/1C" target="_blank">Cognizant's intranet unifying OneCognizant</a> application's Social Layer that we have developed to enable even Peoplesoft's boring time sheet entry become a bit more social. You can like, add comment and recommend an app via the social layer that sits like a horizontal navigation menu on top of these traditional enterprise applications. You might want to call it widgetization.<br /><br /><b>Social Collaboration</b>, though I am not a great fan of the <a href="http://sfh.naasat.in/2011/04/social-collaboration.html" target="_blank">redundant term</a>, is a term I am prone to use to represent the difference between mere community/social platform and a platform where people can get social and yet get the job done. To get things done though you need to consider workflows, goals and objectives, todos and tasks, notes and ideas, assignments and deadlines, SLAs and triggers.  Think along those lines for a bit more and suddenly you are talking  about a Business Process Management or Case Management or Project  Management system.<br /><br />Most community installations, internal or external facing, are akin to a water cooler or office canteen or coffee shops. People socialise there, sure, but they are also able to serendipitously come out with creative solutions because they bumped into people. But they can't get their day to day work done there. It's far too noisy and distracting to get things done. For that they need to get back to their cubicles (unless their company believes in open spaces to foster creativity and collaboration in the offline world too). And the digital equivalent of the cubicle is your workstation and the various enterprise applications. But unlike your physical work place where you can still get to interact with the person across the cubicle, or just spend a moment to socialise through the walls, you cannot do those intermittent social interaction over an enterprise system of record. Thus you use different systems to work and to socialise in your intranet. That's not how you behave in the physical world, do you? The other important question in Social Collaboration is how do you reduce noise, or rather, to borrow a term from communications engineering, improve Signal to Noise Ratio (SNR)? How do you make it more relevant, more contextual, so that it helps in getting things done rather than distracting you from it? I digressed only a bit, I hope.<br /><br /><b>Social Insights</b> refers to the mashing up of data from the social and traditional channels, analysing them and getting better answers to existing questions or being able to ask newer questions. Mash up web metrics with social data or sales data with social mentions and sentiments. Do a trend analysis. Figure out intentions too probably. You could also leverage Social Collaboration to collaboratively interpret newer sets of data/trends/analysis reports as well as <a href="http://sfh.naasat.in/2011/05/listening-vs-hearing-its-not-mere.html" target="_blank">initiate actions based on these insights</a>. HR, Sales, Marketing, Product Development, just about everybody in the organization could benefit from these. And you don't necessarily need <a href="http://sfh.naasat.in/2011/06/of-pigs-elephants-hives-social-crm-and.html" target="_blank">Hadoop instances to help you with the Social Insights</a>. <a href="http://www.cio.com/article/717162/Social_Data_Doesn_t_Have_to_Be_Big_Data_to_Be_Useful" target="_blank">Social Data need not be Big Data</a> to be useful.<br /><br /><b>Social Modeling</b> brings in new perspectives in developing new enterprise applications and systems. When combined with the traditional use case, data flow and process modeling, social modeling can help applications and systems leverage the intrinsic motivational factors of the various actors, who are<a href="http://sfh.naasat.in/2011/04/social-actors.html" target="_blank"> not only intentional but also social</a>. This is still a pretty far out concept for most people and needs a whole <a href="http://sfh.naasat.in/2011/03/is-this-social-modeling.html" target="_blank">new set of tools and practices</a> to enter a typical SDLC. Actually, considering how Design Thinking, Value Network Mapping, Jobs To Be Done, Desire Engine, etc. seem to be more successful in catering to the individual goals as well as the interdependence of the users rather than what a few people think a system should be allowed to do (which is what is captured in a typical requirements gathering session) I think even the SDLC itself needs a relook. We need more Empathy in the application design &amp; development process. And social collaboration platforms can themselves be used during SDLC, including for Social Modeling probably. But that's all in the future. I have not found many takers, yet.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-Csjk3jldnyg/UGQ9p6oKPLI/AAAAAAAACvo/Z3sJRjCwqBg/s1600/Social+Construction.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="153" src="http://4.bp.blogspot.com/-Csjk3jldnyg/UGQ9p6oKPLI/AAAAAAAACvo/Z3sJRjCwqBg/s640/Social+Construction.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Mindmap about Social Construction.</td></tr></tbody></table>The above mind map captures my thought process on how I evolved the concept. This is no where complete or finished. This is merely the starting point. I hope there are further discussions in collaboratively defining and refining this concept. I welcome your inputs, feedback and insights.</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/rK61O91y0Rg" height="1" width="1"/>]]></content:encoded>
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      <title>CEOs, Social is not a Fad. It has economic value too, possibly $1.3 Trillion</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/P4aO6kUb0lE/ceos-social-is-not-fad-it-has-economic.html</link>
      <pubDate>Wed, 01 Aug 2012 13:20:00 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><a href="http://sfh.naasat.in/2012/04/social-media-is-cios-least-priority-in.html" target="_blank">Earlier this year we heard</a> from Gartner's survey that Social Media is not a high priority item for the CIOs in 2012 though it did seem that their high priorities were all affected by Social to a large extent. Top most priority was Collaboration / Workflow.<br /><br /><a href="http://sfh.naasat.in/2012/07/increasing-your-social-surface-area.html" target="_blank">Late last month we heard</a> via HBR that <a href="http://blogs.hbr.org/cs/2012/07/most_organizations_still_fear.html" target="_blank">most organizations still fear Social Media</a>. This was immediately followed by a post in HBR about results from a survey on <a href="http://blogs.hbr.org/cs/2012/07/new_research_on_why_ceos_shoul.html" target="_blank">why CEOs must use Social Media</a>:<br /><blockquote class="tr_bq"><i>"Corporate leaders — and especially large company CEOs — are finally realizing what their employees and customers already know: That using social technologies to engage with customers, suppliers, and  even with their own employees enables their companies to be more  adaptive and agile."</i></blockquote>And now McKinsey tells us that there is in fact <a href="http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy" target="_blank">economic value in using social technologies</a> in the organization and there is a number too: up to $1.3 Trillion.<br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/~/media/03219A83C00A47E4ADBE65AC3230FA87.ashx" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="497" src="http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/~/media/03219A83C00A47E4ADBE65AC3230FA87.ashx" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy" target="_blank">McKinsey Global Institute Report</a></td></tr></tbody></table>No, they are not talking about the valuation of the various companies in the social technology industry, which is quite impressive in itself given the <a href="http://www.forbes.com/sites/chrisperry/2012/07/12/ibm-adds-to-escalating-social-arms-race/" target="_blank">spate of acquisitions</a> here (and smells of a bubble). Rather it is about the economic potential that lies in the productivity increase across the value chain.<br /><blockquote class="tr_bq">"<i>Two-thirds of this potential value lies in improving collaboration and  communication within and across enterprises. The average interaction  worker spends an estimated 28 percent of the workweek managing e-mail  and nearly 20 percent looking for internal information or tracking down  colleagues who can help with specific tasks. But when companies use  social media internally, messages become content; a searchable record of  knowledge can reduce, by as much as 35 percent, the time employees  spend searching for company information. Additional value can be  realized through faster, more efficient, more effective collaboration,  both within and between enterprises.</i>" <br /><br /><div style="text-align: right;"><span style="font-size: xx-small;">- <a href="http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy" target="_blank">The social economy: Unlocking value and productivity through social technologies</a></span></div></blockquote><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://www.brianvellmure.com/wp-content/uploads/2012/07/TenWaysSocialTechCanAddValue.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="612" src="http://www.brianvellmure.com/wp-content/uploads/2012/07/TenWaysSocialTechCanAddValue.jpg" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Hotlinked from <a href="http://www.brianvellmure.com/2012/07/30/creating-measurable-business-value-through-social-collaboration/" target="_blank">Brian Vellmure</a></td></tr></tbody></table><br />But it is not something you achieve by merely deploying a social media platform, a Facebook for the intranet. While there are variations in the values realised by industry as well as sources of value, it is clear from the survey that to achieve the full potential there are other aspects the businesses must not forget.<br /><blockquote class="tr_bq">"<i>To reap the full benefit of social technologies, organizations must  transform their structures, processes, and cultures: they will need to  become more open and nonhierarchical and to create a culture of trust.  Ultimately, the power of social technologies hinges on the full and  enthusiastic participation of employees who are not afraid to share  their thoughts and trust that their contributions will be respected.  Creating these conditions will be far more challenging than implementing  the technologies themselves.</i>"</blockquote>I said last year, when my focus was on predicting spread of innovation, <a href="http://sfh.naasat.in/2011/08/adoption-of-social-tools-for.html" target="_blank">adoption of social tools for collaboration requires sharing</a>. And now we see sharing is required to unleash the economic value too.<br /><br />Also, it seems creating a Culture of Sharing is not the only change required in an organization:<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://www.brianvellmure.com/wp-content/uploads/2012/07/ITLeaders_NewMindsets.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="508" src="http://www.brianvellmure.com/wp-content/uploads/2012/07/ITLeaders_NewMindsets.jpg" width="640" /></a></div><span id="goog_59008742"></span><span id="goog_59008743"></span>Unfortunately, the social technologies themselves are at such an early stage that it is not possible to share across the platforms in a manner that facilitates conversations, like email does. Of course emails were pretty incompatible too when they started out. As I said in a post last year about the <a href="http://sfh.naasat.in/2011/10/is-identity-of-social-customer-at-risk.html" target="_blank">privacy of the social customer</a>, there are a lot of technological advances that are yet to be made. Interoperability, data portability, personal information stores, open standards|protocols|formats, a lot is yet to be done in the social technology industry. And I don't see any vendor sweating about these yet.<br /><br />The key change required to unleash this economic value of social technologies is Sharing. Wonder where will we see the next iteration? In the culture or in the technology? Whose turn is it now? What do you think?</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/P4aO6kUb0lE" height="1" width="1"/>]]></content:encoded>
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      <title>Increasing your “social surface area”</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/8UAbJez8n0s/increasing-your-social-surface-area.html</link>
      <pubDate>Tue, 24 Jul 2012 05:51:59 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><blockquote>“Lucky people increase their odds of chance encounters or experiences by interacting with a large number of people”<br />— <b>Peter Sims</b> in <a href="http://www.brainpickings.org/index.php/2011/05/23/peter-sims-little-bets/" target="_blank">Little Bets: How Breakthrough Ideas Emerge from Small Discoveries</a></blockquote><br />In social media, you need to go out and read and post. They won't come to you. Its kind of like going back to the Pigeon Holes. And when you do go out, please ensure you keep your eyes and ears open. Don't restrict yourselves to your own interest areas/niches.<br /><br />While it is the easy thing to do, to search about topics that  interest us, and interact with the people who share those interests,  probably as a response to the <a href="http://www.nytimes.com/2012/07/15/fashion/the-challenge-of-making-friends-as-an-adult.html?pagewanted=all" target="_blank">problem of ‘friending’ after you are 30</a>,  one should widen the scope. (Yeah, I know the proper grammar is ‘making  friends’ but its the Facebook age! And you should really read that NYT  article I have linked if you are above 30 years and find it difficult to  make BFF, sorry, thick friends like how you could while in  college/univ/school. I will wait for you to return back to my blog  post.)<br /><br />One reason why you should not limit your circles is because of the danger of group think, and in extreme cases, cultism. I <a href="https://c2blogs.cognizant.com/blogs/104888/2009/06/22/power-of-communities-tribes-not-cults/" target="_blank">had written about this</a> three years ago but it still holds good. (Maybe it is a good time for  you to read that old article. Sorry if you are being sent away again.  But I am a patient blogger, I will wait for you to return.)<br /><br />But the other advantage of widening your interactions is that  increases your “social surface area”, and am sure most of you remember  enough of your high school science to remember that chemical reactions  happen better, faster when surface area is more. ;)<br /><br />Social media lets you increase the number of people you are instantly  connected with, build relationships, sustain them too. (But apparently <a href="http://www.technologyreview.com/news/428478/three-questions-for-robin-dunbar/" target="_blank">still governed by Dunbar’s numbers</a> – 150, 500 &amp; 1500 corresponding to close friends/relations,  acquaintances and people whose face we can recognize.) But mere numbers  are not enough, the network structures matter too. And it is in this context that having connections with varied people is beneficial.<br /><br />Call it luck or call it serendipity, as is in vogue now. Point is it  helps you surface interesting information and resources that you might  not have found otherwise, had you stayed within your niches.<br /><br />Breaking out of our comfort zone is very important. But very  difficult too. And being able to know what the 50 shades of grey are at  the same time as grokking Great Gatsby is gross and yet allows you to  hold wide ranging conversations.<br /><br />When I gained notoriety in the world outside my workplace and gained visibility as  a thought leader in the Social CRM and Social Business circles, I was  helped by the fact that I was someone who was connected in the open  source communities, with social media ‘gurus’, CRM experts, and many  other groups. A few of them at loggerheads. This let me look at issues  from multiple perspectives, and at the same time allowed me to be  discovered by influential industry analysts. <br /><br />I am connected to a few wildlife enthusiasts who go into the  Melagiris Forests (Hosur Forest Division) to lay camera traps. I am  getting initiated into these activities. I am connected to a few  Montessorians, I attended many sessions by the Montessori trainers. I  took active part in the formation of the villa owner’s association in  the community I live in. I am a primary judge at the global event <a href="http://www.crmidol.com/" target="_blank">CRM Idol</a>. I am connected to you all. I am of course connected to my immediate teams at work place. Do you think I have variety?<br /><br />Similarly, being active in multiple social networks also helps you discover newer people.But most people tend to be in all your social networks. Thanks to the ease of adding friends from other services. This is understandable from the service provider's perspective since this sets in motion the Metcalf Law, also called the network effect; which is, the more people you are connected to via the service, the more useful the service becomes. But it only means that you are now porting your narrow network everywhere rather than finding new friends. And stopping serendipity to help you.<br /><br /><div style="text-align: left;">What does your social surface area look  like? Do you believe you need to increase it or do you belong to those  company executives who are afraid of Social Media?</div><div style="text-align: left;"><a href="http://blogs.hbr.org/cs/2012/07/most_organizations_still_fear.html"><img alt="" class="aligncenter" src="http://blogs.hbr.org/cs/assets_c/2012/07/bradley%201-thumb-580x448-1978.png" /></a></div></div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/8UAbJez8n0s" height="1" width="1"/>]]></content:encoded>
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      <title>Future: experts, predictions, soothsaying</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/58nUxfl5VVc/future-experts-predictions-soothsaying.html</link>
      <pubDate>Thu, 07 Jun 2012 19:38:19 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on">One of the new books on my shelf right now is "<a href="http://www.flipkart.com/future-babble-0753522373/p/itmd33yyggwmysg4?pid=9780753522370" target="_blank">future babble: How to stop worrying and love the Unpredictable</a>" by Dan Gardner. I have a few more like "Customer in the boardroom" by Bijapurkar, "The Magic of Reality" by Richard Dawkins, etc. You can find a better list at <a href="http://www.goodreads.com/user/show/3974523-prem-aparanji" target="_blank">my Goodreads account</a>. But I digress. I wanted your suggestions for a problem I face often while talking to clients. I will start by quoting some lines from that book by Dan Gardner.<br /><blockquote class="tr_bq"><span style="font-family: &quot;Courier New&quot;,Courier,monospace;">"No matter how often expert predictions fail, we want more. ... So we look to experts. They must know. They have Ph.D.s, prizes, and offices in major universities. And thanks to the new media's preference for the simple and the dramatic, the sort of expert we are likely to hear from is confident and conclusive. They </span><i style="font-family: &quot;Courier New&quot;,Courier,monospace;">know </i><span style="font-family: &quot;Courier New&quot;,Courier,monospace;">what will happen; they are </span><i style="font-family: &quot;Courier New&quot;,Courier,monospace;">certain </i><span style="font-family: &quot;Courier New&quot;,Courier,monospace;">of it. We like that because that is how we want to feel. And so we convince ourselves that these wise men and women can do what wise men and women have never been able to do before. Fundamentally, we believe because we want to believe."</span></blockquote><br /><a name='more'></a>Beginning at about five years ago I was becoming increasingly certain of how social must be adopted into the business. (I was naive, I still am and I like to be that way, thank you.) And because I was <i>certain</i>, I was catapulted as the expert both within my organization and in the outside world. But I think my certainty exists only in my posts and my talks. When it comes to actual problem solving, real hard talk about social &amp; the business, I waver. I am not certain. I am not sure, and thus I am cautious. I do not want to set up my clients for failure due to my cock sure attitude. Having convictions about the generic direction (which is what I mostly write about here) and being certain of the exact path are two different things. I seem to know more about how NOT to do things than how to. I am able to convince about the necessity to look at the direction I am pointing, but when I display my inability to chart down the exact path in the 30-45 minutes face time I get, I am unable to close.<br /><br /><br />And that is where I am stuck. How do you suggest I overcome this hurdle? Should I be prudent and explain why I am not so sure, what the risks are and how we could mitigate it, all in the 5-10 minutes of the face time that's left? Or should I just portray myself as if I know, be certain and close?<br /><br />Innovating is tough. Marketing innovation is easy peasy. Selling innovation is a b*#$%. At least for me.</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/58nUxfl5VVc" height="1" width="1"/>]]></content:encoded>
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      <title>SMAC - Social, Mobile, Analysis (Big Data), Cloud</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/oxpB21JDzic/smac-social-mobile-analysis-big-data.html</link>
      <pubDate>Thu, 31 May 2012 15:42:16 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="http://cdn.shopify.com/s/files/1/0032/7882/products/tesla_edison_shirt_large.png?101193" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="263" src="http://cdn.shopify.com/s/files/1/0032/7882/products/tesla_edison_shirt_large.png?101193" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://shop.theoatmeal.com/products/tesla-edison-shirt" target="_blank">Oatmeal Shop</a></td></tr></tbody></table>I am a pioneer of&nbsp; various initiatives in my organization that ranges across new technology, new business offerings, new geography expansion and have done stuff that probably are firsts in the Indian IT industry. I was the probably first to install a PegaSYSTEM platform in India in early 2001. I was probably the first to use open source test management &amp; defect management tools and package them as part of a new services called CRM Testing &amp; BPM Testing - independent validation services for the implementations done of CRM &amp; BPM systems. I was a pioneer for our Switzerland expansion too. And most of you probably know about my pioneering work on social computing for business leverage. I have graduated from a Tinkerer to a Thinker to a Connector&nbsp; - of ideas &amp; people.<br /><br /><a name='more'></a>Social in Cognizant has come a long way since my initial post in late 2007, nearly five years ago. Things are still playing out in the market and going as per the basic outlines of the plot I had written back then. And we now have a new team with a corporate wide focus that acts on a hub &amp; spoke model so that all the existing BUs that have worked on social continue working on it, but in a coordinated manner. I was one of the very few, count them in one hand, people who were connected to all these BUs and facilitating cross pollination of ideas, leads, achievements &amp; learnings. So with the things shaping up appropriately, mirroring the maturity in the market, and me being at the top of the game I think that it is time to move ahead.<br /><br />But move where? I usually look at bleeding edge of technology and try to correlate with my experiences and expertise so that I can build upon what I know and would like to know. And thus when I look around me trying to figure out what's possibly the next big thing I am surrounded by talk about <b>SMAC </b>as the next cool thing in enterprise circles, apparantly because some analyst has predicted big money in there. Excuse me? A unified Social, Mobile, Analytics (Big Data predominantly) and Cloud based solutions are the 'next big thing'?<br /><br />Whoa! Did I miss the memo in 2007 while considering SMAC (though not named thus) when I was in a situation similar to today and decided to focus on Social, the reasons for which I will come to in a moment?<br /><br />Mobile &amp; Cloud (at least the cloud as is being sold today, not what it should be, which I will come to later in the post too) are merely new delivery-consumption systems and Analytics or Big Data have always been part of technology stack. Numbers associated with them would indeed be big since you need to:<br /><ul style="text-align: left;"><li>replace the huge IT infrastructure which was setup at the turn of the millennium, mostly to combat the Y2K scare. That's a decade old and bleh when compared to what you use at home.</li><li>build new enterprise applications that leverage the benefits of these newer systems but for the same old business needs, lets call it <i>SMAC Mimicry</i> (Inspired by this <a href="http://blogs.gartner.com/mark_mcdonald/2012/04/24/feeling-digital-is-not-the-same-a-being-digital/" target="_blank">Gartner blog post</a> about Feeling &amp; Thinking Digital)?</li><li>build new consumer applications, this is like SMAC Mimicry above, but to try &amp; lure customers to spend more, not to co-create value. Like iTunes for example, but only by leveraging the basal wirings of human brains, think gamification (questionably good for the person) or <a href="http://archive.psfk.com/2010/06/social-media-and-oxytocin-the-cuddle-hormone.html" target="_blank">social media triggered</a> release of hormone <a href="http://en.wikipedia.org/wiki/Oxytocin" target="_blank">oxytocin</a> (the <a href="https://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin.html" target="_blank">moral molecule</a>, probably good only <a href="http://www.nytimes.com/2011/01/11/science/11hormone.html" target="_blank">for the in-group, not just about anybody belonging to the humanity</a>). Both are not really required for the benefit of humanity or the consumer like for example Ushahidi, but that's yet to find an enterprise use though extremely useful for humanity. Lets say we call this <i>SMACification</i>? </li><li>or atleast modernize legacy applications, put client-server or web apps for desktops on cloud and build mobile interfaces ... say, <i>SMACization</i>?</li></ul>The reason I focused on Social and not Cloud or Mobile, though I was working on them too, is because Social is so much more than mere new technology. It was about behavior unlike other technology yes, but it was more about getting businesses to be what they pay lip service to - having mutually beneficial existence alongside customers/consumers. It could give a new 'meaning' to CRM, Collaboration, Knowledge Management, Business, and so many others. It's not quite flying cars, but the 140 chars &amp; its ilk that we got instead have a potential to make a new meaning which will is beyond the Mimicry, 'ification' &amp; 'ization' I laid out above.<br /><br />And then I realized that the new meaning would not come into existence if businesses still thought the old way. Service Dominant Logic, Value Co-creation, Value Network Analysis, Social Modeling, Design Driven Innovation, Design Thinking, Jobs To Be Done, Lean Startup. I hear very few people talking about these terms along side SMAC or its components.<br /><br />I mentioned above about Cloud as it is sold now not being what it should be. Let me explain a bit. When it comes to innovations / technology adoption I love the stories behind the industrial &amp; communications revolutions - steam, electricity, telephones, wireless &amp; Internet. Electricity certainly had a colorful history thanks to the rivalry between Edison and Tesla (which Oatmeal caught pretty neatly <a href="http://theoatmeal.com/comics/tesla" target="_blank">recently</a>).<br /><br />It is basically to do with Direct Current and Alternating Current. Edison sided with Direct while Tesla sided with Alternating. Edison jolted various animals with AC to show how dangerous they were. But ultimately Tesla won out because AC can be transmitted over longer distances which meant that power production could be centralized and thus produced on a very large scale. And we all know about the economics of scale. It required standarization, which we haven't yet achieved (120/240 V, 50/60 Hz, multiple pin types - universal chargers, road warriors?), so that we could just plug in our machines and power them up.<br /><br />Now if you look at the electrical power, it is predominantly derived from chemical (coal, gas, oil), solar, thermal, mechanical (hydro, wind, waves/currents) energy, transmitted to us and converted again to mechanical (machines) or chemical (TV) energy. But computers turn electrical power into computational power. What if you could generate computational power in one place and transmit them over the wires or wireless (Wifi, 3G, etc.)?<br /><br />And what if this computational power is consumed not just by PCs, or to stay with the times and SMAC, Mobile devices, but just about any device that can interface with and consume the computational power? These mythical devices being the 'things' in Internet of Things? Analytics, especially unstructured and Big Data, is supposed to look at human to machine, human to human <i>and </i>machine to machine communications.<br /><br />But as with Electricity, in Computing too we need standardization. And this is driven now by the big corporations like Apple, Microsoft, Google, Facebook, etc. and not the engineering communities like the IETF, IEEE, W3C during the birth of the Internet and the Web. I do see the Courts playing a big role in keeping the 'Social' providers like Facebook, Google in check but the law makers and corporates want to have a strangle hold if the plethora of bills introduced in the parliaments of various countries are to be taken into account. I wonder how &amp; when we will achieve Standardization in computing to allow interoperability &amp; portability.<br /><br />That is when we will have the true power of SMAC delivered to us - when we have wider adoption of Standards &amp; Protocols. Can we have the <a href="http://en.wikipedia.org/wiki/Salmon_%28protocol%29" target="_blank">Salmon</a> on the double please?</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/oxpB21JDzic" height="1" width="1"/>]]></content:encoded>
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      <title>Social CRM in Outsourcing</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/MuzW8kC7ytU/social-crm-in-outsourcing.html</link>
      <pubDate>Fri, 25 May 2012 07:41:36 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="http://farm6.static.flickr.com/5136/5440287090_e14ffd9f0c.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="160" src="http://farm6.static.flickr.com/5136/5440287090_e14ffd9f0c.jpg" width="320" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://www.flickr.com/photos/jurvetson/5439665407/" target="_blank">Waiting for the night shift</a></td></tr></tbody></table>I was asked by our PR agency to provide "just a couple of lines on the importance of social CRM in outsourcing nowadays" to help a journalist ... here is what I gave them:<br /><blockquote class="tr_bq" style="font-family: Georgia,&quot;Times New Roman&quot;,serif;"><span style="font-size: large;">"O</span>utsourcing is a risky business and finding a trust worthy vendor usually needs help from others who have worked with those vendors. It also helps if the vendors have built credibility at an industry level. Social Media is a valuable new way to find these credible vendors. <br /><a name='more'></a><br />Whereas in the traditional approach industry analysts played a key role in vendor selection, social media is augmenting them with new sites like LinkedIn where professionals can reach out to their peers in the industry whom they might not even have known otherwise. New services like Ombud.com, which lets users create RFPs and vendors bid on, aims to challenge the established analyst firms when it comes to vendor evaluation guidance by leveraging crowdsourcing or the wisdom of the crowds. <br /><br />These are early days yet and the time tested methods of building credibility via analyst relationships, authoring white papers, speaking at industry seminars, publishing case studies, etc. still hold good with social media forming yet another channel where these activities are extended to."</blockquote><br />I didn't get into the aspect of "should you outsource your social CRM" given a limitation of 100 words, which I handsomely overshot anyways. I have already tackled the issue of <a href="http://sfh.naasat.in/2009/07/offshoring-social-crm-what-works.html" target="_blank">outsourcing/offshoring social</a> in a post nearly three years ago.<br /><blockquote class="tr_bq"><i>Social Media outsourcing doesn't readily belong  in the direct customer interaction aspect of it, and certainly not for  the real time/synchronous interactions with the customers - like on  Twitter. Asynchronous interactions though could be considered. Most  certainly the back end stuff.</i><br /><i><br /></i><br /><i>...</i><br /><i><br /></i><br /><i>Automation isn't sufficient yet &amp; humans don't scale for cheap. Hence a mix of automation (sentiment analysis, routing, assignment) &amp; offshoring could help.</i><br /><i><br /></i><br /><i>Further, even if considered for interacting with customers on social media, the issues with "accent" pollution faced in call center offshoring need not enter the equation by restricting the responses from offshore teams to written &amp; asynchrnous content which could go through reviews to reduce errors.</i><br /><i><br /></i><br /><i>But the real deal with outsourcing &amp;/or offshoring Social CRM is in consulting, redesigning the business processes to incorporate social media into the current customer centric processes (BPX), designing the IT infrastructre/architecture, developing, QA &amp; implementing the various social apps as well as the integrations with the traditional CRM systems, training &amp; documentation, support &amp; maintenance of the apps - the whole bunch with the backend stuff.</i></blockquote><br />What do you think? Did I do justice to the topic that the journalist asked for? Should I have added more? Changed it somehow?<br /><br /><span style="color: orange; font-family: &quot;Courier New&quot;,Courier,monospace; font-size: x-small;">N.B.: These views are my own and don’t necessarily represent Cognizant's positions, strategies or opinions.</span></div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/MuzW8kC7ytU" height="1" width="1"/>]]></content:encoded>
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      <title>Are you the next Zoho? #CRMIdol, now open for APAC too</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/JG65GwUk038/are-you-next-zoho-crmidol-now-open-for.html</link>
      <pubDate>Wed, 02 May 2012 04:17:55 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-beAM9EhVRFg/T6CzGA2F00I/AAAAAAAACXw/YCJ5oaQzdaQ/s1600/crm-idol-fix-sharp-png.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="168" src="http://4.bp.blogspot.com/-beAM9EhVRFg/T6CzGA2F00I/AAAAAAAACXw/YCJ5oaQzdaQ/s200/crm-idol-fix-sharp-png.png" width="200" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">CRM Idol 2012</td></tr></tbody></table>Yes, you read that right.<br /><br />After a resounding success (in the contestants own words) CRM Idol, the contest that aims at bringing the spot light on small startups building CRM software (by extension means social too), now includes new geographies as it opens itself for registration for the 2012 season.<br /><br />You can get more details from the contest's website: <a href="http://www.crmidol.com/">http://www.crmidol.com</a>.<br /><br />And if you were not aware, in addition to the visibility that it got the startups and small vendors, the contest's judges mentor the contestants too. And the judges (who don't get paid) are all industry veterans, and they have meaty dollops to offer (as a gratitude and a way of giving back to the industry that sustained them so long). And its not just the visibility or prizes to be won either, three of the last year's finalist got bought and their CRM Idol ranking mattered a lot in that decision making process!<br /><br />India, and everybody else in APAC, here is your chance to shine and make your presence felt. We are searching for the next Zoho. Prove the pundits wrong and let them know that we don't just code, that we build great products too. Go forth and register yourself.<br /><br />Here is a request for those who are not a startup / small company (less than 7 year old) and yet reading this. Please pass on this message to any such company if you know them. APAC is replete with vernacular and I would not be able to reach everybody with my English based channels. I would request for any and all the help you could extend to help these startups.</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/JG65GwUk038" height="1" width="1"/>]]></content:encoded>
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      <title>Social Media is CIO's least priority in 2012</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/VPeTK_sZ9sk/social-media-is-cios-least-priority-in.html</link>
      <pubDate>Mon, 02 Apr 2012 17:46:38 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="http://blogs.gartner.com/mark_mcdonald/files/2012/03/Slide3.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="300" src="http://blogs.gartner.com/mark_mcdonald/files/2012/03/Slide3.jpg" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">From Gartner's <a href="http://blogs.gartner.com/mark_mcdonald/2012/03/06/amplifying-with-technology-first-day-thoughts-and-survey-results-from-gartners-2012-cio-leadership-forum-london/" target="_blank">blogs</a></td></tr></tbody></table>There is a <a href="http://blogs.gartner.com/mark_mcdonald/2012/03/06/amplifying-with-technology-first-day-thoughts-and-survey-results-from-gartners-2012-cio-leadership-forum-london/" target="_blank">great blog post</a> around some interesting findings from a <a href="http://www.gartner.com/it/page.jsp?id=1897514" target="_blank">survey of CIOs by Gartner</a> over on their site. And the most shocking (to some) finding is that Social Media/Web 2.0 comes in as the 11th priority this year (not shown in the above URLs owing to the fact that it did not make it to the Top 5th or even the Top 10th). In 2010 it had the 3rd highest priority amongst CIOs.<br /><br />Well, my <a href="http://estebankolsky.com/" target="_blank">insightful</a> <a href="http://effective-crm-consulting.com/author/mikeboysen/" target="_blank">friends</a> in the <a href="https://twitter.com/#%21/scrm_ac" target="_blank">Accidental Community</a> and some of my colleagues at the business end were quick to reason out why and ready to point out that this is after all the CIOs priorities, not a CMO or a CEO; however this was a difficult fact for technologists. And hence there was this looming question:<br /><br /><a name='more'></a><br />"<span lang="EN-GB" style="color: #1f497d; font-family: Calibri,sans-serif; font-size: 11pt;">Might need to be prepared for queries or challenges around this if pushing offerings to [client relationship teams] and/or client ... </span><span lang="EN-GB" style="color: #1f497d; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;">Any thoughts or insight ... [to] </span><span lang="EN-GB" style="color: #1f497d; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt;">align our messaging around [social] being low on the CIO radar</span>"<br /><br />The apprehension is quite palpable actually, since we are predominantly a technology company and most of our relationships with our clients is via the CIO side of their business. And this was my response:<br /><br /><span lang="EN-GB" style="color: #1f497d; font-family: Calibri,sans-serif; font-size: 11pt;">While it might be just a guessing game without having access to details about the survey or the analysis, I would like to think (&amp; project) that:<br /></span><br /><ul style="text-align: left;"><li><span lang="EN-GB" style="color: #1f497d; font-family: Calibri,sans-serif; font-size: 11pt;">Speaking about technology, social media/web 2.0 is not really complex when considered as a mere additional channel (cross channel is a different ball game BTW). And thus it was easily implemented by 2010/2011 (3rd highest priority in 2010).</span></li><span lang="EN-GB" style="color: #1f497d; font-family: Calibri,sans-serif; font-size: 11pt;"><li>The real problem with ‘social’ comes when it has to be used in the context of work that happens in any organization as well as the deluge of data that we get from these channels</li><ul><li>Hence leveraging ‘social’ in workflows as well as making collaboration more social will be of higher concern for people who already have implemented and want to derive business benefits (4th highest priority in 2012; highest in 5 years)</li><li>Hence, big data, HANA, BI/DW, etc. would be deeply impacted by the addition of this extra channel (which correlates with 1st &amp; 3rd highest priority)</li></ul><li>Companies have taken a plunge into social waters, and have been experimenting for the past 2-3 years. Now is the time to get serious and ask the adult questions of business benefits/impacts and returns. Lessons from the experimental usage must educate the process of drawing up a strategic intent, cutting across the organization. This is more a business/strategy process rather than technology implementation.</li></span></ul>And thus my suggestion was to educate our client facing teams. And socialise with our clients about our strategy workshop offering for drawing up the strategic intent incorporating social.<br /><br />What do you think? What advice would you give <i>your </i>technologists?</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/VPeTK_sZ9sk" height="1" width="1"/>]]></content:encoded>
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      <title>Systems of Awareness</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/T3U6zssHZEk/systems-of-awareness.html</link>
      <pubDate>Mon, 26 Mar 2012 05:35:38 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on">Last September, around the time when the brand marketers of the world renewed the discussions around the definition of Social CRM, I came up with a post titled "<a href="http://sfh.naasat.in/2011/09/social-crm-hiring-right-definition.html" target="_blank">Social CRM: Hiring the right definition</a>" in which I tried to look at Social CRM from many perspectives : Systems, Organization structure, Economics and Jobs views.<br /><br />That was an important post for me, and seems it was useful to many more too, since it has fast become the top 5th post in my blog since blogger started tracking the views. It was very important to me because I finally brought together many of the concepts I had been reading &amp; thinking about. It was also very important because I was building upon a new concept that I called the "Systems of Awareness". This concept builds upon another concept of mine called the "<a href="http://sfh.naasat.in/2011/02/of-flux-capacitors-4-sr-views-channel.html" target="_blank">4π Steradian view</a>" of the business ecosystem which combines how businesses look at their ecosystem as well as being aware of how their ecosystem looks at them.<br /><a name='more'></a><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-jWiDvK0Vw-s/T2_9CMmyNrI/AAAAAAAACR0/SiNYjpbpLAA/s1600/SystemsOfAwareness.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="110" src="http://3.bp.blogspot.com/-jWiDvK0Vw-s/T2_9CMmyNrI/AAAAAAAACR0/SiNYjpbpLAA/s640/SystemsOfAwareness.png" width="640" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><i><b>Systems of Awareness</b></i>: Helping humanity understand itself better, via computers.</td></tr></tbody></table><br />Simplistically, the "4π Steradian view" or "4π view" or even "4pi view", is nothing but the combination of 360° view of customers, ERP, HRMS, etc. that lets us form a picture of our customers, resources, employees, etc., and social media monitoring, VoC, EFM, etc. by which we try to get insights into what others think about us (please see the mind map above). Nothing Earth shattering in this concept. All these systems exist already, and since I am an engineer who is beginning to grasp Psychology/Sociology, I wanted to come up with a term which would describe that key capabilities of humans that makes us separate from other animals - being able to understand how others perceive about us and thus change our behavior. Let us say, a sense of Morality?<br /><br />So while "4pi view" is a combination of how we view others and how we think others view us, "Systems of Awareness" tries to encapsulate a few more that is developing in computer sciences. There are Self Awareness algorithms in Artificial Intelligence. And there are Context Aware &amp; Location Aware systems too.<br /><br />With the growing ubiquity of Smartphones (India is crouching right now, ready to leap and unleash cheap smartphones for its millions of mobile users) it is becoming easier to understand how people interact with each other in physical space, not just online. This is where <a href="http://reality.media.mit.edu/" target="_blank">Reality Mining</a> comes in. If there were proper measures to take care of user privacy, this could help businesses understand their consumers and even employee behavior.<br /><br />Talking of understanding human social behavior using digital technology, <a href="http://www.larc.smu.edu.sg/essence-of-living-analytics.html" target="_blank">Living Analytics</a> is another area which looks quite promising from a business stand point since it allows marketers and organization management people to observe, analyse, experiment and see how human interactions change when certain stimuli are given. Which means, that a marketer can pilot a campaign and immediately see if it impacts consumer behavior. And that a team manager can see if the changes suggested are positively impacting team dynamics.<br /><br />So, we are now at a stage where computers are aware about themselves, but most importantly, help us be aware:<br /><ol style="text-align: left;"><li>about others,&nbsp;</li><li>about how others perceive us and&nbsp;</li><li>about how others perceive/behave with each other.&nbsp;</li></ol>And hence I term them all together as the "Systems of Awareness". And which eventually, I hope, I wish, would lead to "Systems of Morality". :)<br /><br />What do you think? Am I hallucinating or am I talking sense?<br /><br /><span style="font-size: x-small;">P.S.: I am releasing these concepts and the mind map under the Creative Commons BY-NC-SA license which allows you to build upon these concepts, share them with others, but you must always give me credits as the originator and not use the post/image for commercial purposes.</span></div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/T3U6zssHZEk" height="1" width="1"/>]]></content:encoded>
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      <title>Rethinking "Social" in 2012</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/5joKuVUZpRg/rethinking-social-in-2012.html</link>
      <pubDate>Sun, 18 Dec 2011 20:04:25 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://cdn4.spiegel.de/images/image-246407-panoV9-abcd.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://cdn4.spiegel.de/images/image-246407-panoV9-abcd.jpg" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; font-family: verdana, arial, helvetica, geneva, sans-serif; font-size: 12px; line-height: 18px; text-align: -webkit-auto;">Source:&nbsp;<a href="http://www.spiegel.de/fotostrecke/fotostrecke-71447.html" target="_blank">Spiegel.de</a></span></td></tr></tbody></table>I am passionate. Passionate in all things that allow us all, the humanity, to make the world a better place. But since that's kind of a tall order and a huge field to work in, I chose Customer Relationship Management back in 2000; don't ask me why. It was a visceral pull, not something that I thought through much. I really believed in the R for relationship. But soon, as I began getting involved in real world projects I got to see that R stood little more than Revenue, for the most part.<br /><br />And then came along Social Media, with its promise of being able to get the customer into not only the conversation but also in almost all aspects of a business - <i><a href="http://www.mckinseyquarterly.com/newsletters/2011_12cl.htm" target="_blank">building customer relationships, developing new products and services, and producing and distributing them</a></i>.<br /><br />But the frenzy around social media by the so called gurus, the hype from the marketers and the buzz from many well meaning yet misguided analysts meant that "social" has been relegated to either a feature that you add to your apps or a layer that you drape over your platforms. And thus I think, time has come to rethink "social".<br /><a name='more'></a>My team works at building and delivering solutions and services around social enablement (for the most part using online social/community platforms), social analytics (think social listening and command centers powered by dashboards and reports), gamification (reputation, influencing behaviors, those kind of things), enterprise social, etc. A little plug,&nbsp;here is where I have say I feel pretty bullish about the strategy workshop workbench we created this year that allows the various groups in an organization to look at the whole big picture and create a strategic intent for the organization.&nbsp;That is their focus for 2012.<br /><br />I want to look beyond, not beyond 2012, but beyond these concepts. I am looking at two major themes, and both of them needs us to rethink "social":<br /><ol><li>social design, social modeling, that is thought up front, at the strategy level, rather than as a feature or a layer, post facto</li><li>social that incorporates the meaning of societal - values, humanity - into the vision of the organization</li></ol><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace; font-size: large;"><b>Social Design</b></span><br />Evan Doll, cofounder of Flipboard, the hugely successful iPad app, <a href="http://www.fastcompany.com/1801651/flipboards-plans-to-win-your-heart" target="_blank">says it pretty succinctly</a>:<br /><blockquote class="tr_bq"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">"Every industry, every type of business we think about needs to be fundamentally reinvented in the face of social. Social isn't a type of layer you slap on after the fact--it needs to be part of the product at the point of inception."</span></blockquote>In his post titled "<a href="http://www.thinkoutsidein.com/blog/2011/12/stop-talking-about-social/" target="_blank">Stop talking about Social</a>", Paul Adams, the man who came up with the concept of facets, which we see as circles in Google+, criticizes George Colony, the CEO Forrester for having got "social" wrong:<br /><blockquote class="tr_bq"><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">"George misunderstands the shift with the social web. ...&nbsp;Social is not a feature. Social is not an application. Social is a deep human motivation that drives our behaviour almost every second that we’re awake. It doesn’t matter if we’re online or offline, on a browser or using an app. Humans are social creatures."</span></blockquote>Which is why we need to think beyond social enablement, analytics dashboards, gamification, enterprise social features and layers, and get into Social Design &amp; Modeling.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://istar.rwth-aachen.de/show_image.php?name=sd.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="206" src="http://istar.rwth-aachen.de/show_image.php?name=sd.jpg" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://istar.rwth-aachen.de/tiki-index.php?page=iStarQuickGuide#Strategic_Dependencies" target="_blank">i* wiki</a></td></tr></tbody></table>No, I am not talking about mere <a href="http://designingsocialinterfaces.com/patterns/Main_Page#What_is_this_site.3F" target="_blank">Social Design Patterns</a>&nbsp;for designing social interfaces or <a href="http://www.flickr.com/photos/scorpfromhell/5416952216/in/photostream" target="_blank">participation design</a>, though they are important and necessary too, I am talking about how the whole requirements gathering and designing process needs rethinking. Where, in addition to static models of Entity Relationship diagrams and dynamic models of process workflows, swimlanes &amp; BPMN, we also need to think about social &amp; <a href="http://www.valuenetworksandcollaboration.com/" target="_blank">value networks</a>, <a href="http://www.cs.toronto.edu/km/istar/" target="_blank">strategic dependency</a> between the various actors and <a href="http://istar.rwth-aachen.de/tiki-index.php?page=iStarQuickGuide" target="_blank">strategic rationale</a> behind these dependencies. Where we not only look at systems of record, but also look at systems of engagement.<br /><br />I have been talking about these in 2011, but I was merely learning the basics. I hope that I can put them to use in 2012. And get my team to learn them too.<br /><br /><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace; font-size: large;"><b>Social as in Societal</b></span><br />Early this year Michael Porter and Mark Kramer taught us about "<a href="http://www.waterhealth.com/sites/default/files/Harvard_Buiness_Review_Shared_Value.pdf" target="_blank">Creating Shared Value</a>" in <a href="http://hbr.org/2011/01/the-big-idea-creating-shared-value" target="_blank">HBR</a>&nbsp;where they talk about the blurring profit/non profit boundary as well as a shift from CSR (Corporate Social Responsibility) to CSV (Creating Shared Value):<br /><blockquote><span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">"The concept rests on the premise that both economic and social progress must be addressed using value principles. ... businesses have rarely approached societal issues from a value perspective but have treated them as peripheral matters. This has obscured the connections between economic and social concerns."</span></blockquote><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-UdDnRFQJi-E/Tu422XQJXmI/AAAAAAAAB0U/4Q6nDKQZKTQ/s1600/competitiveadvandsocialissues.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="http://4.bp.blogspot.com/-UdDnRFQJi-E/Tu422XQJXmI/AAAAAAAAB0U/4Q6nDKQZKTQ/s400/competitiveadvandsocialissues.png" width="303" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://hbr.org/2011/01/the-big-idea-creating-shared-value" target="_blank">HBR Big Idea - Creating Shared Value</a></td></tr></tbody></table>While Porter and Kramer talk about Value, last year (2010) in his book,&nbsp;<a href="http://www.amazon.com/gp/product/0470598824/ref=as_li_ss_tl?ie=UTF8&amp;tag=scorpfromhell-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=0470598824">Marketing 3.0</a><img alt="" border="0" height="1" src="http://www.assoc-amazon.com/e/ir?t=scorpfromhell-20&amp;l=as2&amp;o=1&amp;a=0470598824" style="border-bottom-style: none !important; border-color: initial !important; border-left-style: none !important; border-right-style: none !important; border-top-style: none !important; border-width: initial !important; margin-bottom: 0px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 0px !important;" width="1" />, Philip Kotler says now is the time when we need to look beyond Customers into&nbsp;<i>values&nbsp;</i>(not mere value). The book says Marketing 1.0 was product centric, Marketing 2.0 is customer oriented and Marketing 3.0 should be values driven, with an objective of making the world a better place. And you know what I think about such objectives. :)<br /><br />Of course, Kotler has been talking about&nbsp;<a href="http://www.sfu.ca/cmns/faculty/laba_m/425/07-fall/documents/Kotler-Zaltman.PDF" target="_blank">Social Marketing</a>&nbsp;since 1971, but now is a time when we can no longer ignore it. Not only is the trust in businesses dwindling in the recent years and viewed as a major cause of social, environmental, and economic problems, customers are demanding businesses to consider making the world a better place. And that is the crux of his Marketing 3.0.<br /><br />This needs some deep thinking and research before we can even attempt incorporating into our current strategy workbench. Again, some work for me in 2012.<br /><br /><span class="Apple-style-span" style="font-family: 'Courier New', Courier, monospace; font-size: large;"><b>Epilogue</b></span><br /><br />I never felt comfortable with the moniker given to me by my boss: "<span class="Apple-style-span" style="font-family: Georgia, 'Times New Roman', serif;">Evangelist - Social CRM</span>". Yes, I do talk a lot about Social CRM in various fora, but I am much more.&nbsp;I am a tinkerer, thinker and connector. Though I started as a tinkerer, of late, I am becoming more of a thinker. And a bit of connector, of ideas, of people, of resources, of markets. I learn and work by tinkering, thinking and connecting; and thus I innovate.<br /><br />I also look ahead into <a href="http://sfh.naasat.in/2011/11/what-is-social-crm-interface-of-future.html" target="_blank">the far future</a>, much like a science fiction writer, maybe because I am in love with those books since a very young age. But I am not alone or without precedent. In fact, Intel Futurist Brian Johnson&nbsp;<a href="http://www.scientificamerican.com/article.cfm?id=qa-intel-microprocessor-futurist-johnson" target="_blank">does just that</a>! That's someone who I can aim to be, a Futurist.<br /><br />So what are your ideas for 2012? What are you working on? What else do you think I should be looking into? How can I help you in 2012?</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/5joKuVUZpRg" height="1" width="1"/>]]></content:encoded>
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      <title>What is the Social CRM interface of the future?</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/lp-QAtqPCuA/what-is-social-crm-interface-of-future.html</link>
      <pubDate>Tue, 06 Dec 2011 13:21:43 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on">I am following the #scrm11 hashtag on Twitter to be informed about the Social CRM event in Paris, France and then I see this tweet (being reported from the event, not the person's question, I presume):<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-MAeKKgXrn54/Tt3dKx8X2TI/AAAAAAAAB0I/WVkbcxzwxaQ/s1600/scrm11.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="97" src="http://2.bp.blogspot.com/-MAeKKgXrn54/Tt3dKx8X2TI/AAAAAAAAB0I/WVkbcxzwxaQ/s320/scrm11.png" width="320" /></a></div><br /><a name='more'></a>It seemed to me from the tweets (please correct me if I am wrong, I had limited visibility) that SugarCRM wanted to share a vision where the social networking site would be of the user's choice and the CRM system would be able to connect to any of them, as opposed to what happens currently.<br /><br />Lofty goal, pretty cumbersome. And the only way currently possible is very inefficient, thanks to the&nbsp;absence&nbsp;of any widespread usage of common open standards, open protocols, open formats, interoperability, data porting, etc., etc. To provide the choice &amp; flexibility to the customer, the CRM vendor (or their ecosystem) needs to build connectors for each one of the social media/networking site in&nbsp;existence. *gulp* (Hey team, what are you waiting for? Get started on building them. I'd like a status report on them in our next meeting. Thank you. ;)<br /><br />But I have an even more&nbsp;bizarre&nbsp;dream of the future interface. One where there will be <a href="http://www.bbc.co.uk/news/health-15817316" target="_blank">bionic lenses</a> (you know, contact lenses that can show information) projecting data as if a few feet away from your eyes. Where there will also be in-ear headsets, taking a cue from the hearing aid industry and combining that with the&nbsp;Bluetooth&nbsp;headset industry's tech (great for the hearing aids industry too IMHO, imagine the cheap&nbsp;availability&nbsp;of such devices).<br /><br />And there will be mics (<a href="http://en.wikipedia.org/wiki/Throat_microphone" target="_blank">some advanced form of throat mics</a>)&nbsp;that can capture, and may be even&nbsp;<a href="http://en.wikipedia.org/wiki/Subvocal_recognition" target="_blank">recognize, subvocal</a> speech. Meaning, you need not speak aloud that which you want the other party on the phone to hear. You think what you want to say, your brain asks your vocal chords to speak, but they stop a bit before actually speaking aloud. So the people in your immediate vicinity cannot hear what you are talking with the other person on the phone. ;)<br /><br />All these devices on your body would be connected by a <a href="http://en.wikipedia.org/wiki/Body_area_network" target="_blank">body area network</a> and powered by <a href="http://en.wikipedia.org/wiki/Energy_harvesting" target="_blank">energy harvesting</a>, probably by your <a href="http://www.gsaglobal.org/documents/2009/OSU_EnergyHarvesting.pdf" target="_blank">fabrics &amp; shoes or even your body heat</a>.<br /><br />The customer service rep at the other end will not only have a social media command center that gets info from enterprise systems too and is powered by a robust social analytics that does text mining, natural language processing, social network analysis, collaborative&nbsp;filtering, predictive analytics, but will also work like Tom Cruise in the movie Minority Report (<a href="http://venturebeat.com/2011/11/18/microsoft-and-techstars-launch-kinect-startup-accelerator/" target="_blank">Microsoft is funding various startups working on Kinect tech</a>, so you can bet there will be some good use for it) while talking to the customer on a <a href="http://www.youtube.com/watch?v=BFQ8h3wClbI" target="_blank">holovid</a>, you know the star wars kind of video conferencing system that Cisco demo'd from Bangalore.<br /><br />Well, at least one benefit of all these rich media would be that it would be more difficult for people to lie than on emails or phones (did you know people <a href="http://scienceblog.com/49579/lying-is-more-common-when-we-email/" target="_blank">lie more on email</a> than face to face?). Which means there will be a better environment of trust between the customer and the company.<br /><br />But what it means in terms of security and privacy and how would society evolve in the face of such technological advances&nbsp;I will leave it for sci-fi writers.&nbsp;Would it be something radical like the Arab Spring &amp; #Occupy which were mediated by social media or give rise to something like the <a href="http://www.telektronikk.com/volumes/pdf/2.2008/Tel_2-08_Page_077-083.pdf" target="_blank">missed call social dynamics</a> (and <a href="http://articles.economictimes.indiatimes.com/2011-09-07/news/30123048_1_mobile-user-base-marketing-campaign-mobile-penetration" target="_blank">marketing tools too, like ZipDial</a>) in India and other emerging nations in Asia and Africa?<br /><br />So what do you think is the Social CRM interface of the future?</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/lp-QAtqPCuA" height="1" width="1"/>]]></content:encoded>
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      <title>Is the identity of the Social Customer at risk?</title>
      <link>http://feedproxy.google.com/~r/SfhBlog/~3/1RAsscNsxBg/is-identity-of-social-customer-at-risk.html</link>
      <pubDate>Sun, 30 Oct 2011 21:28:53 GMT</pubDate>
      <content:encoded><![CDATA[<div dir="ltr" style="text-align: left;" trbidi="on"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-EmjqLWJ1XZE/Tq2r74dhleI/AAAAAAAABys/Eoz15sRaPsw/s1600/assangezuck.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="182" src="http://3.bp.blogspot.com/-EmjqLWJ1XZE/Tq2r74dhleI/AAAAAAAABys/Eoz15sRaPsw/s400/assangezuck.jpg" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Assange vs Zuckerberg</td></tr></tbody></table>Paul Greenberg <a href="http://www.zdnet.com/blog/crm/time-to-put-a-stake-in-the-ground-on-social-crm/829" target="_blank">posited well over two years ago</a>&nbsp;(and more than those many years in the making) that the social customer had taken control over the conversation and that the businesses needed to respond to that. Businesses did respond and how! Not only the businesses, but also the politicians. And if the current state of affairs continue, there would be no Arab Spring ever. Let me try to explain.<br /><br /><a name='more'></a>We are all very well aware of the spate of uprisings in various countries across the globe (not just the Arab world) that has been catalysed (if not 'fueled') by social media. This is a communication tool that is bringing together the forces of people spread geographically and doing it faster and vaster thanks to networks and not <a href="http://en.wikipedia.org/wiki/Dyad_(sociology)" target="_blank">dyadic communication</a>.<br /><br />Paul Greenberg would talk about how the customers' trust in the businesses dropped as per the Trust barometer of Edelman and hence the taking control of the conversation by the customer. In the various uprisings &amp; protests this year that have been catalysed by social media, the reasons varied from despotic rulers, some who outlived their benevolence (somebody said Gaddafi should have died young like Che Guevara to be remembered fondly by his people), to anger against '<a href="http://en.wikipedia.org/wiki/Occupy_Wall_Street" target="_blank">the greedy 1%</a>' to frustration over corruption.<br /><br />Internet, aided by social media &amp; online social networks as well as mobiles, the crucial communication tool that is impacting the 21st century in a very profound way is already under threat from governments and businesses (especially the Media industry which did not exist until about a century ago). Fred Wilson <a href="http://www.avc.com/a_vc/2011/10/protecting-the-safe-harbors-of-the-dmca-and-protecting-jobs.html" target="_blank">brings to our notice</a> about two new bills that have been forged in the US Congress -&nbsp;one in the Senate called <a href="http://www.govtrack.us/congress/bill.xpd?bill=s112-968" target="_blank">Protect IP</a> and one in the House called <a href="http://www.scribd.com/doc/70419349/E-PARASITES-Act" target="_blank">E-Parasites</a>. Watch the 4 minute video below to get an idea of what these bills mean.<br /><br /><iframe allowfullscreen="" frameborder="0" height="225" src="http://player.vimeo.com/video/31100268?title=0&amp;byline=0&amp;portrait=0" style="text-align: right;" webkitallowfullscreen="" width="400"></iframe><br /><br />If passed, these bills&nbsp;<a href="http://www.feld.com/wp/archives/2011/10/protect-the-internet.html" target="_blank">will do irreparable damage</a>&nbsp;to the Internet, entrepreneurship, free speech, and job creation as a result of the continued entrepreneurial activity around the Internet. Arab spring? No way. Sites like youtube, flickr, etc. where people shared video footage to counter the government propaganda could be shutdown.<br /><br />Yet another threat is surreptitiously creeping up on us - identity. And of course privacy, but I will delve more on identity here since privacy is already on the minds of most people, including the businesses who are trying to leverage social media.<br /><br />Some businesses (including my clients) have a big headache when presented with the data from the social media since its means an MDM issue in addition to text mining, sentiment analysis, parsing &amp; routing, workflow automation, analytics and other integration headaches. This is predominantly due to the usage of&nbsp;pseudonyms (nyms) by people on the internet and is being countered by the use of features like '<i>Login with Facebook</i>' or '<i>Login with Twitter</i>' (which might be dangerous since we are surrendering control of our identity to the identity providers and apparently <a href="http://m.techcrunch.com/2011/10/28/facebook-sees-600000-comprised-logins-per-day/" target="_blank">Facebook sees nearly 600,000 accounts compromised per day</a>). Some recent controversies (called the <a href="http://boingboing.net/2011/08/20/understanding-the-nym-wars.html" target="_blank">nym wars</a>) are interesting to follow, especially since Google Plus banned quite a few people who use pseudonyms as per their real names policy.<br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://www.flickr.com/photos/scorpfromhell/3400473381/" style="margin-left: auto; margin-right: auto;" title="Social CRM - A probable architecture by ScorpFromHell, on Flickr"><img alt="Social CRM - A probable architecture" height="257" id=":current_picnik_image" src="http://farm4.static.flickr.com/3555/3400473381_5ffa58773b.jpg" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://www.flickr.com/photos/scorpfromhell/3400473381/" target="_blank">scorpfromhell</a></td></tr></tbody></table><br />In my 'industry first' vision for a <a href="http://sfh.naasat.in/2009/04/social-crm-architecture-explained.html" target="_blank">social CRM IT landscape</a> (above) I had a separate section called user components, which directly corresponds to "user centric identity", which is the focus of Internet Identity Workshop. As you can see from the <a href="http://www.internetidentityworkshop.com/" target="_blank">topics for the October 2011 workshop</a> (anybody has any updates from there as yet?), its more than just identity:<br /><span class="Apple-style-span" style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;"></span><br /><ul><li>Open Standards that have been born and developed at IIW – OpenID, OAuth, Activity Streams, Portable Contacts, Salmon Protocol, SCIM, UMA ….</li><li>The Federated Social Web</li><li>Vendor Relationship Management</li><li>Personal Data Services -&nbsp; collection, storage and value generation</li><li>Anonymity Pseudonymity and Reputation Online (think google+ controversy)</li><li>Legal Innovation including, Information Sharing Agreements, Data Ownership Agreements and the development of “trust” frameworks.</li><li>NSTIC – the National Strategy for Trusted Identities in Cyberspace (it uses the term “user-centric identity” 4 times &amp; “citizen-centric identity” once)</li><li>Cloud Identity and the intersection of enterprise ID and people (consumer) ID.</li></ul>I wasn't aware of the IIW until today when I came across this blog post on my twitter search stream for social CRM where the <a href="http://benwerd.com/2011/10/identity-crm-federated-social-networks/">author says</a>:<br /><blockquote>A huge part of identity on the web is controlling <i>who </i>can see <i>what</i>: think about the Google+ Project’s approach, where your identity consists of a series of data objects (posts, photos, status updates, etc), each having its own set of access controls. Controlling access to items requires that you have people to restrict access with. Therefore, contact and relationship management is integral to digital identity.</blockquote>While it definitely helps to control who do I share <i><b>with</b></i>, I would also add the ability of controlling who do I share <i><b>as</b></i>. Prem Kumar Aparanji or scorpfromhell. My choice.<br /><br />If you as a business are bothered by it, earn my trust. As Venessa Meimis <a href="http://twitter.com/VenessaMiemis/status/130729386885394433" target="_blank">said</a> at #CCE2011 today:&nbsp;Trust and Identify are the future of money. While her context was slightly different it is not completely unrelated to the future I envision.<br /><br />From a technology standpoint, "<i>verifiable but unlinkable data can be provided by users via <a href="http://en.wikipedia.org/wiki/Digital_credential">anonymous digital credentials</a>. The subtleties of building up trust in situations of less than perfect knowledge, which are intuitively understood in the physical world, are investigated by <a href="http://en.wikipedia.org/wiki/Trust_negotiation">trust negotiation</a>".</i><br /><br />This will not only put the user in command but also bring the aspects of trust &amp; identity into the digital systems that the social media are. The businesses that hope to <i><b>be</b></i> social (utilise social computing, including social media), if not <i><b>become</b></i> social (<a href="http://en.wikipedia.org/wiki/Social_business" target="_blank">social business as defined by Md. Yunus</a>), would be then able to co-create value with their customers.<br /><br />Consider a website or application that wants not only your credentials from Facebook but also information about your profile, your friends, your photos, shares, etc. There are umpteen such sites/apps that try to gather far more information from your&nbsp;Facebook&nbsp;account than they need to know. This is why I prefer <a href="http://en.wikipedia.org/wiki/OpenID#OpenID_vs._Pseudo-Authentication_using_OAuth" target="_blank">Pseudo-authentication using OAuth</a> rather than OpenID.<br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><a href="http://upload.wikimedia.org/wikipedia/commons/thumb/3/32/OpenIDvs.Pseudo-AuthenticationusingOAuth.svg/500px-OpenIDvs.Pseudo-AuthenticationusingOAuth.svg.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://upload.wikimedia.org/wikipedia/commons/thumb/3/32/OpenIDvs.Pseudo-AuthenticationusingOAuth.svg/500px-OpenIDvs.Pseudo-AuthenticationusingOAuth.svg.png" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://en.wikipedia.org/wiki/File:OpenIDvs.Pseudo-AuthenticationusingOAuth.svg" target="_blank">Wikipedia</a></td></tr></tbody></table>So what do you think? Is the identity of the social customer worth saving? Would you as a business want to invest more into building value &amp; trust or just want to harvest the identities of your customers?</div><img src="http://feeds.feedburner.com/~r/SfhBlog/~4/1RAsscNsxBg" height="1" width="1"/>]]></content:encoded>
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