<?xml version="1.0"?><feed xmlns="http://www.w3.org/2005/Atom"><id>https://moz.com/blog</id><title>moz (en-US)</title><updated>2026-04-04T23:17:22-07:00</updated><link rel="self" type="application/atom+xml" href="https://moz.com/blog" /><link rel="alternate" type="text/html" href="https://moz.com/blog" /><entry><id>https://moz.com/blog/reddit-brand-strategy-whiteboard-friday</id><title>Reddit Brand Strategy for AI Search — Whiteboard Friday</title><published>2026-04-03T00:05:00-07:00</published><updated>2026-04-02T10:08:42-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/reddit-brand-strategy-whiteboard-friday" /><author><name>Victory Umurhurhu</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Learn how to build a Reddit brand strategy for AI search. Victory Umurhurhu explains how to navigate Reddit communities to boost visibility and build audience trust.</p>]]></summary></entry><entry><id>https://moz.com/blog/garbage-ai-content</id><title>We Need To Have a Conversation About Garbage AI Content</title><published>2026-03-31T00:00:00-07:00</published><updated>2026-03-31T04:41:33-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/garbage-ai-content" /><author><name>Chima Mmeje</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Is it possible to scale AI content without losing quality? Learn how to build brand affinity, create standout content, and stay visible in AI search.</p>]]></summary></entry><entry><id>https://moz.com/blog/prompt-tracking-mistakes-whiteboard-friday</id><title>4 Prompt Tracking Mistakes — Whiteboard Friday</title><published>2026-03-27T00:00:00-07:00</published><updated>2026-03-27T08:49:32-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/prompt-tracking-mistakes-whiteboard-friday" /><author><name>Tom Capper</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Are you measuring AI visibility wrong? Tom Capper reveals the 4 biggest mistakes in AI prompt tracking and 4 creative ways to expand your list of prompts.</p>]]></summary></entry><entry><id>https://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-friday</id><title>10 Fan-Outs for Prompt Research — Whiteboard Friday</title><published>2026-03-20T00:05:00-07:00</published><updated>2026-03-18T07:45:27-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-friday" /><author><name>Tom Capper</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>How does Google's AI Overview expand user queries? Tom Capper reveals 10 fan-out categories you can use to improve your prompt tracking and keyword research.</p>]]></summary></entry><entry><id>https://moz.com/blog/what-is-prompt-tracking</id><title>What Is Prompt Tracking? [Tips and Workflows To Do It on a Budget]</title><published>2026-03-19T00:00:00-07:00</published><updated>2026-04-01T15:41:53-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/what-is-prompt-tracking" /><author><name>Crystal Carter</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Is prompt tracking draining your budget? Learn a lean strategy to cut bloated prompts, track AI visibility smarter, and focus on what drives brand growth.</p>]]></summary></entry><entry><id>https://moz.com/blog/digital-pr-strategy-steps-whiteboard-friday</id><title>Digital PR Strategy in 3 Simple Steps — Whiteboard Friday</title><published>2026-03-13T00:05:00-07:00</published><updated>2026-03-13T07:29:24-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/digital-pr-strategy-steps-whiteboard-friday" /><author><name>Chloe Osunsami</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find AI visibility gaps, and secure authoritative brand mentions.</p>]]></summary></entry><entry><id>https://moz.com/blog/dark-side-of-ai</id><title>The Dark Side of AI No One Talks About</title><published>2026-03-12T00:00:00-07:00</published><updated>2026-03-12T09:58:50-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/dark-side-of-ai" /><author><name>Jamie Indigo</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Is AI helping your SEO or sabotaging it? Discover the hidden risks of LLMs and the practical strategies to protect your brand visibility.</p>]]></summary></entry><entry><id>https://moz.com/blog/do-keywords-matter-in-2026</id><title>How Much Do Keywords Matter in 2026?</title><published>2026-03-10T00:00:00-07:00</published><updated>2026-03-13T08:48:52-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/do-keywords-matter-in-2026" /><author><name>Dr. Peter J. Meyers</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>As keyword targeting continues to evolve, you may be wondering if exact-match keywords still matter. Learn how machine learning and NLP have shifted SEO from simple synonyms to complex semantic clusters. See the data behind how Google and Gemini interpret the meaning of your content.</p>]]></summary></entry><entry><id>https://moz.com/blog/in-and-out-of-model-responses-whiteboard-friday</id><title>In and Out of Model Responses Explained — Whiteboard Friday</title><published>2026-03-06T00:05:00-08:00</published><updated>2026-03-16T10:51:59-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/in-and-out-of-model-responses-whiteboard-friday" /><author><name>Tom Capper</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Is your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval, and discover how to optimize your brand's visibility in AI search results.</p>]]></summary></entry><entry><id>https://moz.com/blog/how-to-write-with-ai</id><title>How To Write With AI Without Sounding Like a Machine [Free AI Workflows &amp; Prompts]</title><published>2026-03-05T00:00:00-08:00</published><updated>2026-03-06T00:57:43-08:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/how-to-write-with-ai" /><author><name>Brian Gorman</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Is your AI writing sounding robotic and generic? Learn a step-by-step process to use AI strategically while keeping your voice sharp, human, and engaging.</p>]]></summary></entry></feed>