SEO For Realtors

Trading links and articles

bizpromo — Wed, 29 Jul 2009 22:43:13 +0000

Used to be that Google appreciated all kinds of backlinks. Then it got wise to the fact that sites were trading reciprocal links. And then de-emphasized reciprocal links. Not to say they don’t have any value. But they don’t carry the weight they used to. So all those directories that require that you have a reciprocal [...]

Driving Buyers to Your Website

bizpromo — Sat, 27 Jun 2009 02:58:17 +0000

Posting on Craigslist You’ve probably used Craigslist to advertise your listings, right? It’s a great place for that purpose. I’ve gotten a few calls on properties I’ve advertised on Craigslist. But I use it another way, too. I use it to drive traffic to my website. And it does - between 50 and 100 visits a month. Fishing [...]

Social Networking

bizpromo — Sat, 20 Jun 2009 04:50:21 +0000

Twitter and Facebook. Ho Hum. Most of us have read hundreds of posts on the benefit of using social networking sites like Twitter and Facebook. I won’t go into that here. This post is about getting just a little more juice out of every new page you add to your website; and every new post you add [...]

Backlinks - Off-page SEO

bizpromo — Thu, 11 Jun 2009 00:50:33 +0000

Off-page SEO basically consists of building links back to your site from other sites. Google used to like reciprocal links. (You link to my site, and I link back to yours). But once the black-hat guys got ahold of this idea, they abused it by building reciprocal link farms with thousands of [...]

Competitive Research

admin — Mon, 08 Jun 2009 23:16:33 +0000

It’s free. It’s fun. It’s easy. One of the fastest and easiest ways to determine how to get your site ranked, is to do a little down-n-dirty research about what your competition is doing to SEO their sites. Before we go any further, you should know what keywords you are trying to rank for. If you haven’t [...]

Keyword Research

bizpromo — Mon, 08 Jun 2009 07:43:09 +0000

Your objective with SEO is to get to the first page of Google search engine results for the keywords (or search terms) you want to rank for. I’ve said elsewhere here that SEO involves some time & energy, and that people usually won’t go beyond page 1 of the search results. So if you [...]

On-Page SEO for Realtors

bizpromo — Mon, 08 Jun 2009 05:49:25 +0000

OK I’m gonna get to that meaty on-page SEO for Realtors stuff in a couple minutes. First, you gotta let me rant about making a website compelling. OK let’s call it philosophy rather than ranting. Why do you have a website? Is it to show off? Beat your chest about how great your service is, and [...]

Benchmarking your site

bizpromo — Mon, 08 Jun 2009 02:45:33 +0000

Before we get started with any kind of SEO, we want to establish benchmarks for your website. Without benchmarks, there’s no way of knowing if our SEO work is doing us any good. So in this post I’ll introduce you to some important questions, and a couple of tools you’re gonna love. Important benchmark questions How many [...]

Getting More Leads

bizpromo — Mon, 08 Jun 2009 00:58:11 +0000

Let’s clear up something right up front. If you want to learn SEO to get more leads from your real estate website, it’s gonna take some effort on your part. SEO isn’t some magical wand you can wave over your website and *poof* suddenly it’s a hotbed of Internet activity. It takes time. Time to learn, and time [...]