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	<title><![CDATA[Mobile Marketer Software and technology Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


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		<title><![CDATA[Facebook’s play to own the mobile home page fails, like others before ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/software-technology/15361.html</link>
		<pubDate>May 15, 2013</pubDate>
		<description><![CDATA[The battle for the mobile homepage appears to have claimed another victim, with Facebook Home looking like a flop a month after its launch. 

]]></description>
	</item>

	<item>
		<title><![CDATA[YouTube makes premium video play, opening up mobile advertising opportunities ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/software-technology/15340.html</link>
		<pubDate>May 13, 2013</pubDate>
		<description><![CDATA[As YouTube expands its focus to include premium video, mobile is likely to play a key role in how the content is consumed and in attracting big brand advertisers. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Are QR codes losing their magnetism?]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/software-technology/15222.html</link>
		<pubDate>April 25, 2013</pubDate>
		<description><![CDATA[Even though QR codes still represent the majority of print-to-mobile activations in print and retail, brands and publishers are not clamoring to use the technology like they once did. 




]]></description>
	</item>

	<item>
		<title><![CDATA[Amazon vs. Facebook: Which has the stronger smartphone use case? ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/software-technology/15073.html</link>
		<pubDate>April 1, 2013</pubDate>
		<description><![CDATA[The rumors mills are in overdrive, with industry watchers predicting that Amazon and Facebook are both planning to develop smartphones. The use case for a Facebook device is the most questionable, while Amazon’s biggest hurdle with such a strategy is likely to be getting the device on retail shelves. 

]]></description>
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	<item>
		<title><![CDATA[Apple bets augmented reality will drive next wave of mobile growth]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/software-technology/14996.html</link>
		<pubDate>March 20, 2013</pubDate>
		<description><![CDATA[Apple has been awarded a new patent related to an augmented reality system, making it the latest handset manufacturer to place a bet that the technology will play a key role in next generation mobile experiences. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Apple’s smartphone fortunes grow while the iPad faces growing competition ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/software-technology/14708.html</link>
		<pubDate>February 4, 2013</pubDate>
		<description><![CDATA[While Apple's star in the smartphone market continues to ascend, recent numbers suggest the company's influence in the tablet category is increasingly under attack from Android devices. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Google brings public Wi-Fi to New York neighborhood as mobile Internet use grows ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/software-technology/14561.html</link>
		<pubDate>January 10, 2013</pubDate>
		<description><![CDATA[Google is providing free public Wi-Fi in New York's Chelsea neighborhood, a move that will support the community and open up opportunities for marketers to reach residents and visitors to the area. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Windows Phone ecosystem attracts developer interest, but is it enough? ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/software-technology/14503.html</link>
		<pubDate>December 31, 2012</pubDate>
		<description><![CDATA[Microsoft is reporting some progress in its campaign to build the Windows Phone mobile operating system, with more than 75,000 new applications and games having been added during the course of 2012. ]]></description>
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