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	<title><![CDATA[Mobile Marketer Nonprofits Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


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		<title><![CDATA[PFLAG mobilizes radio ads via Shazam to deepen engagement]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/nonprofits/12446.html</link>
		<pubDate>March 28, 2012</pubDate>
		<description><![CDATA[New ads for nonprofit Parents, Families and Friends of Lesbians and Gays use mobile to make the spots interactive, enabling listeners to hear part of a story on the radio and easily link to a video on their mobile device that tells the end of the story. 

]]></description>
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	<item>
		<title><![CDATA[Rock the Vote marries social and mobile via QR code-enabled t-shirts]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/nonprofits/12363.html</link>
		<pubDate>March 16, 2012</pubDate>
		<description><![CDATA[Nonprofit Rock the Vote is placing mobile bar codes on t-shirts to walk young voters through the voter registration process.]]></description>
	</item>

	<item>
		<title><![CDATA[Mobile is key to connecting with young voters: Rock the Vote]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/nonprofits/12247.html</link>
		<pubDate>March 2, 2012</pubDate>
		<description><![CDATA[WASHINGTON – An executive from Rock the Vote at the Nonprofit Mobile Day said that by using a combination of SMS, mobile bar codes, Web, social media, applications, the organization has been successful in getting young voters to the polls.]]></description>
	</item>

	<item>
		<title><![CDATA[American Cancer Society exec: Mobile Web is primary channel for mass consumption]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/nonprofits/12236.html</link>
		<pubDate>March 1, 2012</pubDate>
		<description><![CDATA[WASHINGTON – An American Cancer Society executive at the Nonprofit Mobile Day said mobile Web is now a primary channel for mass market media consumption.]]></description>
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	<item>
		<title><![CDATA[National Geographic exec: Apps key in reaching tech-savvy consumers]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/nonprofits/12240.html</link>
		<pubDate>March 1, 2012</pubDate>
		<description><![CDATA[WASHINGTON – A National Geographic executive at the Nonprofit Mobile Day said that mobile applications give publishers and nonprofits a way to connect with new, modern users.]]></description>
	</item>

	<item>
		<title><![CDATA[Apps make sense for one in ten nonprofits]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/nonprofits/12238.html</link>
		<pubDate>March 1, 2012</pubDate>
		<description><![CDATA[WASHINGTON - When it comes to developing a mobile strategy, applications are always top of mind. However nonprofits need to think about a well-rounded set of tools that also includes mobile Web, SMS and mobile bar codes as a stepping stone, according to executives at the Nonprofit Mobile Day.]]></description>
	</item>

	<item>
		<title><![CDATA[Do Something boosts SMS activity to talk more effectively with teens]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/nonprofits/11896.html</link>
		<pubDate>January 18, 2012</pubDate>
		<description><![CDATA[Do Something is significantly increasing the number of its text messaging campaigns as the nonprofit tries to leverage mobile to have conversations with teens about the various causes it supports. 
]]></description>
	</item>

	<item>
		<title><![CDATA[American Cancer Society promotes Relay for Life events via SMS]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/nonprofits/11658.html</link>
		<pubDate>December 9, 2011</pubDate>
		<description><![CDATA[The American Cancer Society is helping 5,000 Relay for Life events communicate and manage their fundraising efforts via a SMS program.]]></description>
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