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	<title><![CDATA[Mobile Marketer Marketing Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[How to create in-app ads with impact]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/marketing/12916.html</link>
		<pubDate>May 25, 2012</pubDate>
		<description><![CDATA[As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases. 

]]></description>
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	<item>
		<title><![CDATA[Warner Bros. exec: UltraViolet is a big initiative ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/marketing/12921.html</link>
		<pubDate>May 25, 2012</pubDate>
		<description><![CDATA[A Warner Bros. executive speaking on Mobile Marketer's webinar yesterday said that the company is making UltraViolet a priority and letting consumers stream and download entertainment content to any device.]]></description>
	</item>

	<item>
		<title><![CDATA[IPhone makes up 15pc of impressions: study]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/marketing/12910.html</link>
		<pubDate>May 25, 2012</pubDate>
		<description><![CDATA[Apple’s iPhone is the leading smartphone by impressions, representing 15.1 percent of impressions, according to Millennial Media’s most recent report.]]></description>
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	<item>
		<title><![CDATA[Magellan Jets app uses real-time availability, electronic contracts - Luxury Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/marketing/12919.html</link>
		<pubDate>May 25, 2012</pubDate>
		<description><![CDATA[Luxury Daily today - Magellan Jets app uses real-time availability, electronic contracts; Chanel, BMW excel in global branding, local customization: study.]]></description>
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	<item>
		<title><![CDATA[What impact will Facebook’s rocky IPO have on mobile investment?]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/marketing/12905.html</link>
		<pubDate>May 24, 2012</pubDate>
		<description><![CDATA[Facebook’s IPO appears to be turning into a debacle, which could have implications for other companies looking to drum up significant investments based on their mobile strategies. 
]]></description>
	</item>

	<item>
		<title><![CDATA[Apple, Coca-Cola successfully use mobile to drive brand value: study ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/marketing/12899.html</link>
		<pubDate>May 24, 2012</pubDate>
		<description><![CDATA[In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers. ]]></description>
	</item>

	<item>
		<title><![CDATA[Courtyard by Marriott aims to increase mobile bookings via iPad app sponsorship]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/marketing/12906.html</link>
		<pubDate>May 24, 2012</pubDate>
		<description><![CDATA[Courtyard by Marriott is spreading brand awareness and driving hotel bookings as the launch sponsor on AccuWeather’s revamped iPad application.]]></description>
	</item>

	<item>
		<title><![CDATA[24pc of MMS views come from iPhone devices: Mogreet]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/marketing/12907.html</link>
		<pubDate>May 24, 2012</pubDate>
		<description><![CDATA[Apple’s iPhone leads the pack with MMS usage, according to a new report from mobile messaging service Mogreet.]]></description>
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