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	<title><![CDATA[Mobile Marketer Healthcare Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[Mobile health app marketplace to take off, expected to reach $26B by 2017 ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/healthcare/15023.html</link>
		<pubDate>March 25, 2013</pubDate>
		<description><![CDATA[Consumers are increasingly relying on mobile applications to help them manage their health and fitness, with the top 10 mobile health apps generating up to four million free and 300,000 paid downloads per day, according to research2guidance. 

]]></description>
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	<item>
		<title><![CDATA[Drugs.com leverages mobile to manage health records, information ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/healthcare/14930.html</link>
		<pubDate>March 11, 2013</pubDate>
		<description><![CDATA[Drugs.com has rolled out a mobile application that gives consumers and healthcare professionals quick access to medical information.]]></description>
	</item>

	<item>
		<title><![CDATA[Cigna introduces app to simplify health management for customers]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/healthcare/14784.html</link>
		<pubDate>February 14, 2013</pubDate>
		<description><![CDATA[Health insurance company Cigna has launched a mobile application to make it easier for customers to manage their health and related spending. 

]]></description>
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	<item>
		<title><![CDATA[Independence Blue Cross enhances customer service via mobile message board ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/healthcare/14557.html</link>
		<pubDate>January 10, 2013</pubDate>
		<description><![CDATA[Health insurance company Independence Blue Cross has launched a new smartphone service to help members manage their health care via a private, personalized message board. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Senokot mobilizes print coupons with QR codes to drive sweepstakes entries]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/healthcare/13535.html</link>
		<pubDate>August 14, 2012</pubDate>
		<description><![CDATA[Senokot is using QR codes on print coupons to make it easier for newspaper readers to enter a sweepstakes promotion.]]></description>
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		<title><![CDATA[Johnson & Johnson’s Janssen Healthcare Innovation drives consumer wellness via mobile ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/healthcare/13414.html</link>
		<pubDate>July 30, 2012</pubDate>
		<description><![CDATA[Johnson & Johnson subsidiary Janssen Healthcare Innovation has rolled out a mobile application to help remind consumers to take prescriptions.]]></description>
	</item>

	<item>
		<title><![CDATA[National Cancer Institute taps SMS to urge teens to quit smoking]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/healthcare/12860.html</link>
		<pubDate>May 18, 2012</pubDate>
		<description><![CDATA[The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Kimberly-Clark enlists QR codes to mobilize patient safety cause-marketing campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/healthcare/12342.html</link>
		<pubDate>March 14, 2012</pubDate>
		<description><![CDATA[Kimberly-Clark is launching a QR code-enabled patient safety education program with Safe Care Campaign to make it easy for hospital patients and their families to access potentially life-saving information. 

]]></description>
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