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	<title><![CDATA[Mobile Marketer Financial services Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[Google, Citi discover first-mover advantage comes with a price - Mobile Commerce Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/financial-services/12107.html</link>
		<pubDate>February 13, 2012</pubDate>
		<description><![CDATA[Mobile Commerce Daily today - Google, Citi discover first-mover advantage comes with a price; Domino’s Pizza expands mobile ordering app to Windows Phone 7. ]]></description>
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		<title><![CDATA[Lemon reduces cost of loyal user acquisition by 50pc via app promo]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/financial-services/12100.html</link>
		<pubDate>February 13, 2012</pubDate>
		<description><![CDATA[Financial management application Lemon recently used mobile ads and promotions that led to more than a 50 percent decrease in the cost of acquiring a loyal user.]]></description>
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		<title><![CDATA[American Family Insurance’s mobile ads raise awareness with tech-savvy consumers ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/financial-services/12075.html</link>
		<pubDate>February 8, 2012</pubDate>
		<description><![CDATA[American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.]]></description>
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		<title><![CDATA[Expect a lot of mobile mergers and acquisitions in 2012: Coady Diemar]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/financial-services/11888.html</link>
		<pubDate>January 13, 2012</pubDate>
		<description><![CDATA[Mobile merger and acquisition activity increased significantly last year and is expected to grow again in 2012 as mobile continues to be a key driver of consumer behavior, according to investment bank Coady Diemar Partners. ]]></description>
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		<title><![CDATA[Popularity of mobile banking apps makes them cybercrime targets: McAfee]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/financial-services/11812.html</link>
		<pubDate>January 3, 2012</pubDate>
		<description><![CDATA[The largest level of mobile malware ever was recorded in 2011 and the trend is expected to continue in 2012 with cybercriminals increasingly turning their focus to mobile banking attacks, according to a new report from McAfee Labs.]]></description>
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	<item>
		<title><![CDATA[Could fees stall adoption of mobile banking? - Mobile Commerce Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/financial-services/11627.html</link>
		<pubDate>December 6, 2011</pubDate>
		<description><![CDATA[Mobile Commerce Daily today - Could fees stall adoption of mobile banking?; Dunkin’ Donuts lets users win prizes via mobile check-ins. ]]></description>
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	<item>
		<title><![CDATA[Freecreditscore.com supports brand’s music connection via mobile]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/financial-services/11558.html</link>
		<pubDate>November 28, 2011</pubDate>
		<description><![CDATA[Television viewers can interact with new ads for freecreditscore.com using their smartphones to download exclusive content such as ringtones from the band featured in the ads.
]]></description>
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	<item>
		<title><![CDATA[American Express exec: Mobile and commerce on collision course]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/financial-services/11213.html</link>
		<pubDate>October 13, 2011</pubDate>
		<description><![CDATA[SAN DIEGO – An American Express executive at the the CTIA Enterprise & Applications 2011 conference said that mobile and commerce are on a collision course that will affect everyone in the next few years.

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