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	<title><![CDATA[Mobile Marketer Consumer packaged goods Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


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		<title><![CDATA[Johnson & Johnson rolls out mobile site to inform, connect nurses ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12913.html</link>
		<pubDate>May 25, 2012</pubDate>
		<description><![CDATA[Johnson & Johnson is celebrating its 10-year anniversary of the Campaign for Nursing’s Future via a new mobile site that aims to inform, connect and educate current and prospective nurses across the country. ]]></description>
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		<title><![CDATA[Dr. Pepper relies on mobile video ads to drive engagement]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12882.html</link>
		<pubDate>May 22, 2012</pubDate>
		<description><![CDATA[PepsiCo’s Dr. Pepper is running mobile video advertisements that let consumers learn more about the brand and connect with social media.]]></description>
	</item>

	<item>
		<title><![CDATA[Coca-Cola exec claims mobile underpins entire Olympic Games strategy ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12870.html</link>
		<pubDate>May 21, 2012</pubDate>
		<description><![CDATA[In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role. 

]]></description>
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	<item>
		<title><![CDATA[Johnson & Johnson exec: Mobile is more strategic than promotional]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12849.html</link>
		<pubDate>May 18, 2012</pubDate>
		<description><![CDATA[NEW YORK – A Johnson & Johnson executive at IAB’s Innovation Day conference said that although mobile is being tapped as a promotional tool, it is best used as a strategic tactic in emerging markets.]]></description>
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	<item>
		<title><![CDATA[Mars Twix marries mobile and social with ad campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12807.html</link>
		<pubDate>May 11, 2012</pubDate>
		<description><![CDATA[Candy brand Twix is ramping up its social media presence with a mobile ad campaign that drives traffic to the company’s Facebook page.]]></description>
	</item>

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		<title><![CDATA[Unilever’s Dove promotes beauty products through multichannel digital effort]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12710.html</link>
		<pubDate>May 1, 2012</pubDate>
		<description><![CDATA[Unilever’s Dove is using mobile advertising to encourage consumers to get involved in a broader digital campaign that promotes healthy skin and the brand’s personal care products.]]></description>
	</item>

	<item>
		<title><![CDATA[Planters snacks on mobile to support new nut mix]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12634.html</link>
		<pubDate>April 20, 2012</pubDate>
		<description><![CDATA[Planters, a division of Kraft Foods, is running mobile ads within the Men's Health mobile applications to promote its new nut mix. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Hidden Valley pushes recipes via mobile ads]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/12625.html</link>
		<pubDate>April 19, 2012</pubDate>
		<description><![CDATA[Hidden Valley’s Ranch is aiming to show consumers how its products can be used to spice up recipes through a new mobile advertising campaign.]]></description>
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