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	<title><![CDATA[Mobile Marketer Consumer packaged goods Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description><![CDATA[]]></description>
	<language>en</language>


	<item>
		<title><![CDATA[Chanel gives aspirational taste of beauty products in lip gloss-themed stickers]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/24644.html</link>
		<pubDate>March 14, 2017</pubDate>
		<description><![CDATA[French atelier Chanel is the latest fashion brand to create an emoji keyboard in a bid for the attention of the youth segment of the market. ]]></description>
	</item>

	<item>
		<title><![CDATA[Cheerios encourages cross-channel engagement with environmentally conscious campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/24624.html</link>
		<pubDate>March 10, 2017</pubDate>
		<description><![CDATA[Cheerios is temporarily removing its iconic mascot from the box to draw customers’ attention to a mobile-optimized Web site with information about environmental action.]]></description>
	</item>

	<item>
		<title><![CDATA[Procter & Gamble backs up its video claims through social elements]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/24616.html</link>
		<pubDate>March 9, 2017</pubDate>
		<description><![CDATA[Procter & Gamble is weaving together a story from user-generated viral video with its own ad content for a social media campaign that aligns its brand with an important social issue. ]]></description>
	</item>

	<item>
		<title><![CDATA[CVS shifts strategy, supports new app that alleviates travel headaches]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/24582.html</link>
		<pubDate>March 3, 2017</pubDate>
		<description><![CDATA[CVS is releasing a new mobile application and accompanying device that aims to relieve migraines sustained while traveling by warning consumers when they are likely to occur.]]></description>
	</item>

	<item>
		<title><![CDATA[Colgate debuts newest product with the help of makeup influencer, Instagram Live]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/24576.html</link>
		<pubDate>March 2, 2017</pubDate>
		<description><![CDATA[Colgate-Palmolive introduced the latest product in its Colgate Optic White line in a unique way for a CPG brand, by holding a beauty master class on Instagram with an expert makeup artist to complement a radiant smile.
]]></description>
	</item>

	<item>
		<title><![CDATA[Activia's latest social video campaign offers empowering message for women]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/24536.html</link>
		<pubDate>February 23, 2017</pubDate>
		<description><![CDATA[A new video campaign from Activia, optimized for mobile viewing, offers women an empowering message of self-confidence in the face of a world that is constantly downplaying what they can do.]]></description>
	</item>

	<item>
		<title><![CDATA[Cup Noodles targets music streamers in first U.S. campaign in years]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/24529.html</link>
		<pubDate>February 22, 2017</pubDate>
		<description><![CDATA[Cup Noodles is turning to mobile music streaming to promote its brand with a new SoundCloud  campaign that puts the focus on new music.]]></description>
	</item>

	<item>
		<title><![CDATA[Only 41 percent of CPG brands adopted Instagram in 2016: L2 report]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/consumer-packaged-goods/24521.html</link>
		<pubDate>February 21, 2017</pubDate>
		<description><![CDATA[The fact that the consumer packaged goods sector is one of the most heavily scrutinized marketing arenas makes the findings of a new L2 report all the more surprising.]]></description>
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