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	<title><![CDATA[Mobile Marketer Business to business Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<item>
		<title><![CDATA[Xerox releases new take on a classic Super Bowl commercial in midst of stock split]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/business-b2b/24258.html</link>
		<pubDate>January 5, 2017</pubDate>
		<description><![CDATA[Xerox is putting a contemporary spin on its classic Brother Dominic Super Bowl spot from forty years ago—and debuting it on digital channels, to boot.]]></description>
	</item>

	<item>
		<title><![CDATA[M&As in mobile application subsector rise 18pc this year: report]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/business-b2b/23242.html</link>
		<pubDate>July 18, 2016</pubDate>
		<description><![CDATA[The number of mergers and acquisitions within the application sector of the online and mobile space increased by 18 percent in the first half of 2016 and this area is expected to continue gaining steam, according to a new report from Berkery Noyes.]]></description>
	</item>

	<item>
		<title><![CDATA[Microsoft's LinkedIn acquisition underscores potential in enterprise social media]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/business-b2b/23030.html</link>
		<pubDate>June 14, 2016</pubDate>
		<description><![CDATA[Microsoft has purchased LinkedIn, which is experiencing strong mobile growth following an application revamp, underscoring the software company's aspirations to be a big player in enterprise social networking even as the future growth of such digital hubs remains uncertain. ]]></description>
	</item>

	<item>
		<title><![CDATA[Why mobile is a gateway tool for hiring millennials]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/business-b2b/21905.html</link>
		<pubDate>December 18, 2015</pubDate>
		<description><![CDATA[Although mobile is typically synonymous with personal communication and advertising opportunities, it is also functioning as an optimal tool for locating premium new talent, especially among the millennial generation.]]></description>
	</item>

	<item>
		<title><![CDATA[IBM taps into Weather Channel's immense mobile power]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/business-b2b/21586.html</link>
		<pubDate>October 29, 2015</pubDate>
		<description><![CDATA[IBM has acquired the Weather Channel’s digital and mobile properties as well as its data assets, enabling the technology company to tap industry-leading application capabilities and weather information as it seeks a bigger mobile role.]]></description>
	</item>

	<item>
		<title><![CDATA[Beacon-enabled indoor navigation makes mark on trade show experience]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/business-b2b/21320.html</link>
		<pubDate>September 21, 2015</pubDate>
		<description><![CDATA[Fashion trade show Panorama Berlin is the latest large event to leverage beacons to help navigate the experience via a mobile application, which 70 percent of users leveraged more than once. ]]></description>
	</item>

	<item>
		<title><![CDATA[EBay’s discontinuation of specialty apps points to much-needed streamlining]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/business-b2b/20972.html</link>
		<pubDate>July 29, 2015</pubDate>
		<description><![CDATA[Peer-to-peer digital retailer eBay’s decision to discontinue its specialty applications, including eBay Valet, showcases the need for marketers to offer one overarching app if they wish to streamline their mobile offerings.]]></description>
	</item>

	<item>
		<title><![CDATA[Human mind wired for marketing through storytelling, says Forrester analyst]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/business-b2b/20225.html</link>
		<pubDate>April 15, 2015</pubDate>
		<description><![CDATA[NEW YORK – An analyst from Forrester Research at the company's Forum for Marketing Leaders stressed the importance of storytelling in mobile content and described key methods for success, including for business-to-business brands. ]]></description>
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