<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">
<channel>
	<title><![CDATA[Mobile Marketer Automotive Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


	<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/sectors/automotive" /><feedburner:info uri="sectors/automotive" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:browserFriendly></feedburner:browserFriendly><item>
		<title><![CDATA[Dodge, Universal Pictures aim for engagement via multichannel campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/15350.html</link>
		<pubDate>May 14, 2013</pubDate>
		<description><![CDATA[Chrysler Group's Dodge is partnering with Universal Pictures to get fans excited for the upcoming “Fast & Furious 6” film with a campaign that includes mobile, television and online components.]]></description>
	</item>

	<item>
		<title><![CDATA[Land Rover flaunts new Range Rover vehicle via interactive mobile app]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/15287.html</link>
		<pubDate>May 6, 2013</pubDate>
		<description><![CDATA[Land Rover is using a mobile application to showcase its new Range Rover vehicle and let consumers experience it through an eight-stage interactive journey from four synced camera angles.





]]></description>
	</item>

	<item>
		<title><![CDATA[Cadillac tests rich media ads with up to 2.38pc CTR]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/15255.html</link>
		<pubDate>May 1, 2013</pubDate>
		<description><![CDATA[Cadillac recently tested several formats of rich media mobile ads around the new launch of a new vehicle to drive brand awareness, with click-through rates reaching up to 2.38 percent. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Cadillac brings ATS vehicle to life via augmented reality print campaign ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/15200.html</link>
		<pubDate>April 23, 2013</pubDate>
		<description><![CDATA[Cadillac is running a new print ad campaign that animates its ATS vehicle and brings it to life as part of the company’s ongoing efforts to drive consumer interaction. ]]></description>
	</item>

	<item>
		<title><![CDATA[Dodge, Syfy take 360-degree approach to promote new show]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/15170.html</link>
		<pubDate>April 17, 2013</pubDate>
		<description><![CDATA[Dodge and Syfy have teamed up to promote the network’s new show, “Defiance,” via a multichannel campaign that incorporates mobile, digital, gaming and social. ]]></description>
	</item>

	<item>
		<title><![CDATA[GM friends Facebook, pointing to its significant role in mobile advertising ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/15135.html</link>
		<pubDate>April 11, 2013</pubDate>
		<description><![CDATA[GM is reportedly launching a mobile-only advertising campaign on Facebook for the Chevrolet Sonic with the automaker investing in the social network for the first time in almost a year. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Mazda taps mobile for cross-channel promotion  ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/15051.html</link>
		<pubDate>March 28, 2013</pubDate>
		<description><![CDATA[Automaker Mazda is revving up the marketing for its new Mazda6 sedan by partnering with Paramount Pictures on an initiative to increase application usage through a series of challenges and activities.]]></description>
	</item>

	<item>
		<title><![CDATA[Volkswagen propels repeat mobile app usage via social, location-based technology ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/automotive/14920.html</link>
		<pubDate>March 8, 2013</pubDate>
		<description><![CDATA[Volkswagen is partnering with Google on a new mobile application and Web experience that incorporates social media and location to let users track and share their road trips.]]></description>
	</item>


</channel>
</rss>
