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	<title><![CDATA[Mobile Marketer Apparel and accessories Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[Timberland exec: QR codes lead to brand engagement]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/12679.html</link>
		<pubDate>April 27, 2012</pubDate>
		<description><![CDATA[SAN DIEGO - A Timberland executive at the Mobile Shopping Spring Summit said that although many debate how effective mobile bar codes are, they give users an outlet to learn more about a product.
]]></description>
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	<item>
		<title><![CDATA[Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in - Mobile Commerce Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/12657.html</link>
		<pubDate>April 24, 2012</pubDate>
		<description><![CDATA[Mobile Commerce Daily - Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in; DSW exec: Relevance, recovery and relationships critical aspects to mobile, social success. ]]></description>
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	<item>
		<title><![CDATA[Kate Spade strengthens mobile strategy with shoppable ad campaign - Mobile Commerce Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/12136.html</link>
		<pubDate>February 16, 2012</pubDate>
		<description><![CDATA[Mobile Commerce Daily today - Kate Spade strengthens mobile strategy with shoppable ad campaign; Express lets consumers shop magazine ad looks via mobile bar code effort. ]]></description>
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	<item>
		<title><![CDATA[60M consumers will shop via mobile over Thanksgiving weekend: study - Mobile Commerce Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/11515.html</link>
		<pubDate>November 17, 2011</pubDate>
		<description><![CDATA[Mobile Commerce Daily today - 60M consumers will shop via mobile over Thanksgiving weekend: study; Gap steps up mcommerce game via Google Wallet partnership. ]]></description>
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	<item>
		<title><![CDATA[JCPenney ramps up holiday efforts via foursquare promotion - Mobile Commerce Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/11506.html</link>
		<pubDate>November 16, 2011</pubDate>
		<description><![CDATA[Mobile Commerce Daily - JCPenney ramps up holiday efforts via foursquare promotion; Domino’s taps SMS to drive mobile donations.]]></description>
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		<title><![CDATA[Banana Republic links QR codes on wine bottle to party-planning content]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/11316.html</link>
		<pubDate>October 25, 2011</pubDate>
		<description><![CDATA[Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.
]]></description>
	</item>

	<item>
		<title><![CDATA[Saks exec: Ceate mobile roadmap that aligns with overarching company goals - Mobile Commerce Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/11253.html</link>
		<pubDate>October 18, 2011</pubDate>
		<description><![CDATA[Mobile Commerce Daily today - Saks exec: Create mobile roadmap that aligns with overarching company goals; PayPal exec: 60pc of mobile shoppers use device in-store.]]></description>
	</item>

	<item>
		<title><![CDATA[Gap attributes tripled online conversions to mobile commerce]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/11224.html</link>
		<pubDate>October 14, 2011</pubDate>
		<description><![CDATA[Specialty retailer Gap Inc. claims that the increase in shopping on its mobile site is one of the major reasons why it has tripled its online conversions in the last year.  
]]></description>
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