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	<title><![CDATA[Mobile Marketer Apparel and accessories Sectors Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[H&M drives in-store traffic, brand awareness via app launch sponsorship - Mobile Commerce Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/14094.html</link>
		<pubDate>October 29, 2012</pubDate>
		<description><![CDATA[Mobile Commerce Daily today - H&M drives in-store traffic, brand awareness via app launch sponsorship; 32pc of smartphone owners plan to download a shopping app for the holidays: study. ]]></description>
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	<item>
		<title><![CDATA[DSW showcases mobile site in new advertising effort - Mobile Commerce Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/13812.html</link>
		<pubDate>September 19, 2012</pubDate>
		<description><![CDATA[Mobile Commerce Daily today - DSW showcases mobile site in new advertising effort; E*Trade introduces mobile banking app for Windows Phone.]]></description>
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	<item>
		<title><![CDATA[H&M bridges social media and mobile with location-based campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/13604.html</link>
		<pubDate>August 22, 2012</pubDate>
		<description><![CDATA[H&M is putting mobile advertising at the forefront of a social media-fueled campaign that ultimately aims to drive in-store traffic.]]></description>
	</item>

	<item>
		<title><![CDATA[Vibram mobile ad succeeds in driving viewers to online store ]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/13582.html</link>
		<pubDate>August 20, 2012</pubDate>
		<description><![CDATA[Vibram FiveFingers ran a HTML5-based rich media mobile ad campaign that not only drove brand awareness, but also resulted in a 1.3 percent click-through rate on iPad devices. 

]]></description>
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	<item>
		<title><![CDATA[Analyzing Pandora’s multichannel mobile strategy]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/13443.html</link>
		<pubDate>August 2, 2012</pubDate>
		<description><![CDATA[Jewelry retailer Pandora has been steadily making mobile a bigger part of its marketing strategy to not only drive sales, but increase brand awareness. ]]></description>
	</item>

	<item>
		<title><![CDATA[PacSun taps HTML5 for branded campaign hub]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/13145.html</link>
		<pubDate>June 21, 2012</pubDate>
		<description><![CDATA[Specialty retailer PacSun is placing big bets on HTML5 with a new lifestyle-based site that will be updated seasonally to coordinate with the brand’s marketing efforts.]]></description>
	</item>

	<item>
		<title><![CDATA[Timberland exec: QR codes lead to brand engagement]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/12679.html</link>
		<pubDate>April 27, 2012</pubDate>
		<description><![CDATA[SAN DIEGO - A Timberland executive at the Mobile Shopping Spring Summit said that although many debate how effective mobile bar codes are, they give users an outlet to learn more about a product.
]]></description>
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	<item>
		<title><![CDATA[Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in - Mobile Commerce Daily]]></title>
		<link>http://www.mobilemarketer.com/cms/sectors/apparel-accessories/12657.html</link>
		<pubDate>April 24, 2012</pubDate>
		<description><![CDATA[Mobile Commerce Daily - Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in; DSW exec: Relevance, recovery and relationships critical aspects to mobile, social success. ]]></description>
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