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	<title>Science for SEO</title>
	
	<link>http://www.scienceforseo.com</link>
	<description>a bridge between worlds</description>
	<lastBuildDate>Thu, 11 Mar 2010 12:42:30 +0000</lastBuildDate>
	
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		<title>SLNA: social network analysis</title>
		<link>http://www.scienceforseo.com/social-networks/slna-social-network-analysis/</link>
		<comments>http://www.scienceforseo.com/social-networks/slna-social-network-analysis/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 12:42:30 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Social networks]]></category>
		<category><![CDATA[Andrew J. Scholand]]></category>
		<category><![CDATA[Community building]]></category>
		<category><![CDATA[computer scientist]]></category>
		<category><![CDATA[Cultural economics]]></category>
		<category><![CDATA[James W. Pennebaker]]></category>
		<category><![CDATA[language processing;]]></category>
		<category><![CDATA[Linguistic Inquiry]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[PageRank 
algorithm;]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Social information processing]]></category>
		<category><![CDATA[social language processing]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[social media;]]></category>
		<category><![CDATA[Social network analysis software]]></category>
		<category><![CDATA[social network;]]></category>
		<category><![CDATA[Social psychology]]></category>
		<category><![CDATA[Social sciences]]></category>
		<category><![CDATA[Sociolinguistics]]></category>
		<category><![CDATA[Sociology]]></category>
		<category><![CDATA[Texas,United States]]></category>
		<category><![CDATA[University of Texas]]></category>
		<category><![CDATA[Yla R. Tausczik]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1524</guid>
		<description><![CDATA[
Who is in your social network and how do they influence its behaviour? Which events affect it positively or negatively? You need to find out if you&#8217;re carrying out social media campaigns.
The research that ignited some fire in my belly today is from a computer scientist (Andrew J. Scholand at Sandia National laboratories) and two [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Experts, step up</title>
		<link>http://www.scienceforseo.com/technology-news/experts-step-up/</link>
		<comments>http://www.scienceforseo.com/technology-news/experts-step-up/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 11:15:19 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Inspirations]]></category>
		<category><![CDATA[Technology news]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1530</guid>
		<description><![CDATA[
This year a number of topics specific to online business strategies (of which SEO, social media, data mining and other such great things) come to mind. They are on my drawing board and will receive attention as the year unfolds. Last year allowed for some foundations to be laid and now everything looks a lot clearer. If [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Semantic Web Chrome Extensions</title>
		<link>http://www.scienceforseo.com/semantic-web/3-semantic-web-chrome-extensions/</link>
		<comments>http://www.scienceforseo.com/semantic-web/3-semantic-web-chrome-extensions/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 10:12:58 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Semantic web]]></category>
		<category><![CDATA[Google Chrome]]></category>
		<category><![CDATA[HCard]]></category>
		<category><![CDATA[Knowledge representation]]></category>
		<category><![CDATA[Meta element]]></category>
		<category><![CDATA[Meta SEO Inspector]]></category>
		<category><![CDATA[microformats]]></category>
		<category><![CDATA[Mozilla Firefox]]></category>
		<category><![CDATA[RDF;]]></category>
		<category><![CDATA[Semantic HTML]]></category>
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1538</guid>
		<description><![CDATA[
I&#8217;m always on the lookout for some useful browser extensions to make my life a little easier. My favourite browser is Chrome because it&#8217;s fast, clean and stable. Now that extensions are available, it makes sense to compile a little list of useful ones for the semantic web. There aren&#8217;t as many available as for [...]]]></description>
		<wfw:commentRss>http://www.scienceforseo.com/semantic-web/3-semantic-web-chrome-extensions/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Keywords and epistemology</title>
		<link>http://www.scienceforseo.com/seo-marketing/keywords-and-epistemology/</link>
		<comments>http://www.scienceforseo.com/seo-marketing/keywords-and-epistemology/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 03:29:25 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[SEO & marketing]]></category>
		<category><![CDATA[Compass]]></category>
		<category><![CDATA[exploratory search;]]></category>
		<category><![CDATA[Exploratory testing]]></category>
		<category><![CDATA[Human Interest]]></category>
		<category><![CDATA[Information retrieval]]></category>
		<category><![CDATA[Information science]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1508</guid>
		<description><![CDATA[
&#8220;Epistemology&#8221; is the science of human knowledge. This area of philosophy looks at the origin, the structure and the validity of what we know, perceive or think. Formulating proper keywords when using a search engine and evaluating the results of that search involves the area of epistemology.


Mao, Shen and Sun presented an interesting paper at [...]]]></description>
		<wfw:commentRss>http://www.scienceforseo.com/seo-marketing/keywords-and-epistemology/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Predictive Analytics at your fingertips … yes, time has come to forecast customer behavior in Excel!</title>
		<link>http://www.scienceforseo.com/technology-news/predictive-analytics-at-your-fingertips-yes-time-has-come-to-forecast-customer-behavior-in-excel/</link>
		<comments>http://www.scienceforseo.com/technology-news/predictive-analytics-at-your-fingertips-yes-time-has-come-to-forecast-customer-behavior-in-excel/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 23:43:33 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Guest posts]]></category>
		<category><![CDATA[Technology news]]></category>
		<category><![CDATA[ADAPA]]></category>
		<category><![CDATA[cloud computing;]]></category>
		<category><![CDATA[Excel]]></category>
		<category><![CDATA[Forecasting Customer Behavior]]></category>
		<category><![CDATA[Model Deployment]]></category>
		<category><![CDATA[PMML]]></category>
		<category><![CDATA[Predictive Analytics]]></category>
		<category><![CDATA[Software as a Service]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1496</guid>
		<description><![CDATA[
In all industries, including on-line marketing, when talking about forecasting customer behavior and predictive analytics, the first thoughts that come to mind are complexity and cost. The traditional way of deploying and executing predictive analytics usually involves the purchase of expensive software and hardware as well as a lengthy process of rewriting data transformations and [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How we categorise nouns</title>
		<link>http://www.scienceforseo.com/information-retrieval/how-we-categorise-nouns/</link>
		<comments>http://www.scienceforseo.com/information-retrieval/how-we-categorise-nouns/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 11:52:56 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Information retrieval]]></category>
		<category><![CDATA[ACT-R]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Carnegie Mellon]]></category>
		<category><![CDATA[Central nervous system]]></category>
		<category><![CDATA[Cognitive science]]></category>
		<category><![CDATA[cortical network]]></category>
		<category><![CDATA[fMRI brain imaging data]]></category>
		<category><![CDATA[Functional magnetic resonance imaging]]></category>
		<category><![CDATA[Human brain]]></category>
		<category><![CDATA[machine learning;]]></category>
		<category><![CDATA[magnetic resonance imaging]]></category>
		<category><![CDATA[Marcel Just]]></category>
		<category><![CDATA[Nervous system]]></category>
		<category><![CDATA[Neuroimaging]]></category>
		<category><![CDATA[Plos One]]></category>
		<category><![CDATA[Sandesh Aryal]]></category>
		<category><![CDATA[Tom Mitchell]]></category>
		<category><![CDATA[Vladimir Cherkassky]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1491</guid>
		<description><![CDATA[
I read about some research today that is both inspiring and exciting. I&#8217;ve always been hugely interested in how humans deal with words in their heads and finally we have some interesting answers. This made me play with keyword research and think about how (un)intuitive our methods are right now. A team at Carnegie Mellon [...]]]></description>
		<wfw:commentRss>http://www.scienceforseo.com/information-retrieval/how-we-categorise-nouns/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Many followers != Influence</title>
		<link>http://www.scienceforseo.com/social-networks/many-followers-influence/</link>
		<comments>http://www.scienceforseo.com/social-networks/many-followers-influence/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 05:30:43 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Social networks]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1487</guid>
		<description><![CDATA[
A paper called &#8220;Identifying influential spreaders in complex networks&#8221; by Kitsak et al. really caught my interest today. They demonstrate that the most social individuals in a population are not the most efficient spreaders of information. If you&#8217;re leading social media campaigns right now, you should definitely read this paper.
It isn&#8217;t idiotic to assume that [...]]]></description>
		<wfw:commentRss>http://www.scienceforseo.com/social-networks/many-followers-influence/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Who do we need in search?</title>
		<link>http://www.scienceforseo.com/social-networks/who-do-we-need-in-search/</link>
		<comments>http://www.scienceforseo.com/social-networks/who-do-we-need-in-search/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 04:12:30 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Search engines]]></category>
		<category><![CDATA[Social networks]]></category>
		<category><![CDATA[Behavioural sciences]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Cognitive science]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[Dave Snowden]]></category>
		<category><![CDATA[Human-computer interaction]]></category>
		<category><![CDATA[Interdisciplinary fields]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[San Francisco Chronicle]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine perspective psychologists]]></category>
		<category><![CDATA[search results;]]></category>
		<category><![CDATA[social search experience]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Yahoo! Inc.]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1483</guid>
		<description><![CDATA[
The San Francisco Chronicle has an article out this week entitled &#8220;Social science meets computer science at Yahoo!&#8221;. It&#8217;s about how Yahoo have been hiring &#8220;highly credentialed cognitive psychologists, economists and ethnographers from top universities around the world&#8221;. Carol Bartz being one smart chick realised early on that you couldn&#8217;t run a search engine at [...]]]></description>
		<wfw:commentRss>http://www.scienceforseo.com/social-networks/who-do-we-need-in-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Opening up</title>
		<link>http://www.scienceforseo.com/inspirations/opening-up/</link>
		<comments>http://www.scienceforseo.com/inspirations/opening-up/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 02:09:00 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Inspirations]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Human Interest]]></category>
		<category><![CDATA[new year resolution]]></category>
		<category><![CDATA[New Year's Day;]]></category>
		<category><![CDATA[New Zealand;]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1477</guid>
		<description><![CDATA[
Happy new year to you all. I hope you all had an awesome time over the festive season and that the year has started well for all of you. I was in New Zealand and it was absolutely gorgeous, if a little cold. I urge you all to go there if you have the chance, [...]]]></description>
		<wfw:commentRss>http://www.scienceforseo.com/inspirations/opening-up/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>HXAHNY</title>
		<link>http://www.scienceforseo.com/inspirations/1469/</link>
		<comments>http://www.scienceforseo.com/inspirations/1469/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 14:01:10 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Inspirations]]></category>
		<category><![CDATA[Christmas and holiday season]]></category>
		<category><![CDATA[Christmas card]]></category>
		<category><![CDATA[Henry Cole]]></category>
		<category><![CDATA[Human Interest]]></category>
		<category><![CDATA[John Callcott Horsley]]></category>
		<category><![CDATA[online marketeer]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1469</guid>
		<description><![CDATA[
This is the last post of the entire year. I wanted to thank you all for reading along, contributing, helping me out and generally making SFS not only worthwhile but a pleasure to run. Thank you for all of your support and I genuinely hope that I have given you useful and interesting content to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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