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	<title>Science for SEO</title>
	
	<link>http://www.scienceforseo.com</link>
	<description>a bridge between worlds</description>
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		<title>Me on Tumblr</title>
		<link>http://www.scienceforseo.com/uncategorized/me-on-tumblr/</link>
		<comments>http://www.scienceforseo.com/uncategorized/me-on-tumblr/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 02:43:14 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[marie-claire jenkins]]></category>
		<category><![CDATA[tumblr]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1634</guid>
		<description><![CDATA[Whilst I go through the monumental task of doing all my thesis corrections and finishing my PhD (finally), I don&#8217;t have much time for blogging and writing at length.  Especially since I also work a full-time job! As a result I&#8217;ve decided to use Tumblr to share thoughts and snippets with you. It&#8217;s a different [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Moving out</title>
		<link>http://www.scienceforseo.com/inspirations/moving-out/</link>
		<comments>http://www.scienceforseo.com/inspirations/moving-out/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 00:18:28 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Inspirations]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1618</guid>
		<description><![CDATA[This blog has been devoid of TLC these last few months, and as I sat to think about why I realised that the reason was pretty simple: I want to blog about other stuff. I am working in the advertising world right now and I&#8217;m really enjoying the work and the clients. It has given [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>10 usability papers you need to read</title>
		<link>http://www.scienceforseo.com/usability/10-usability-papers-you-need-to-read/</link>
		<comments>http://www.scienceforseo.com/usability/10-usability-papers-you-need-to-read/#comments</comments>
		<pubDate>Sat, 17 Apr 2010 05:37:40 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Usability]]></category>
		<category><![CDATA[bad web site]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[e-commerce sites]]></category>
		<category><![CDATA[Forrester Research Inc]]></category>
		<category><![CDATA[Internet technology]]></category>
		<category><![CDATA[internet users;]]></category>
		<category><![CDATA[Jakob Nielsen]]></category>
		<category><![CDATA[Jakob Nielsen Usability]]></category>
		<category><![CDATA[Responsiveness]]></category>
		<category><![CDATA[search attempts]]></category>
		<category><![CDATA[social networking sites;]]></category>
		<category><![CDATA[technology developers]]></category>
		<category><![CDATA[Tom Peters]]></category>
		<category><![CDATA[Universal usability]]></category>
		<category><![CDATA[Usability engineering]]></category>
		<category><![CDATA[Usability Lab]]></category>
		<category><![CDATA[usable online stores]]></category>
		<category><![CDATA[User interface design]]></category>
		<category><![CDATA[Visibility strategist]]></category>
		<category><![CDATA[web design;]]></category>
		<category><![CDATA[web designers]]></category>
		<category><![CDATA[web site design]]></category>
		<category><![CDATA[web site link structure]]></category>
		<category><![CDATA[web site usability]]></category>
		<category><![CDATA[Web usability]]></category>
		<category><![CDATA[web usability testing]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1605</guid>
		<description><![CDATA[Usability testing on websites (and mobile apps) is not always carried out adequately (or at all) by agencies and companies alike. The reasons for this include expense, time and lack of tools. Well usability testing need not be expensive because you can use a small number of test subjects, you only really need 90min tests [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rankings are not (that) important</title>
		<link>http://www.scienceforseo.com/seo-marketing/rankings-are-not-that-important/</link>
		<comments>http://www.scienceforseo.com/seo-marketing/rankings-are-not-that-important/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 11:47:40 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[SEO & marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google search]]></category>
		<category><![CDATA[Henry Ford]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Internet search engines]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nick Wilsdon]]></category>
		<category><![CDATA[personalised search engine results]]></category>
		<category><![CDATA[Pete Young]]></category>
		<category><![CDATA[products/services]]></category>
		<category><![CDATA[Recommendation systems]]></category>
		<category><![CDATA[search engine optimization;]]></category>
		<category><![CDATA[search engine rankings;]]></category>
		<category><![CDATA[search engine technology]]></category>
		<category><![CDATA[search spaces]]></category>
		<category><![CDATA[search terms;]]></category>
		<category><![CDATA[Twitter Inc]]></category>
		<category><![CDATA[Web search engine]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1585</guid>
		<description><![CDATA[Search engine rankings were quite the rage some 10 odd years ago but SEO matured as a profession, as did the learnings and the KPIs (not to mention search engine technology). I have seen countless #1 rankings for highly competitive search spaces that didn&#8217;t make any money. I&#8217;ve also seen plenty that did. It isn&#8217;t [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Foursquare: almost there!</title>
		<link>http://www.scienceforseo.com/social-networks/foursquare-almost-there/</link>
		<comments>http://www.scienceforseo.com/social-networks/foursquare-almost-there/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 13:20:36 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Social networks]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Crunked]]></category>
		<category><![CDATA[Dennis Crowley]]></category>
		<category><![CDATA[Dodgeball]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Inc.]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[insurance premiums]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Legal & General]]></category>
		<category><![CDATA[Legal and General Group PLC]]></category>
		<category><![CDATA[location-based social networking website]]></category>
		<category><![CDATA[mayor]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[Naveen Selvadurai]]></category>
		<category><![CDATA[online behaviour]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Online social networking]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media marketing works]]></category>
		<category><![CDATA[social media;]]></category>
		<category><![CDATA[Starbucks Corporation]]></category>
		<category><![CDATA[Starbucks;]]></category>
		<category><![CDATA[Sydney;]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1587</guid>
		<description><![CDATA[I&#8217;ve used Foursquare several times a day for over 2 months now. Social networks and other types of community have come and gone so often that when something new comes along, we can all be forgiven for being tired of it before even trying it. It would however be unforgivable for anyone working in online [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Agile Marketing: embrace chaos</title>
		<link>http://www.scienceforseo.com/seo-marketing/agile-marketing-embrace-chaos/</link>
		<comments>http://www.scienceforseo.com/seo-marketing/agile-marketing-embrace-chaos/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 10:38:29 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[SEO & marketing]]></category>
		<category><![CDATA[Agile marketing]]></category>
		<category><![CDATA[Agile SEO]]></category>
		<category><![CDATA[Agile software development]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chuck Palahniuk]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Jason Cohen]]></category>
		<category><![CDATA[Jim Highsmith]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Project management]]></category>
		<category><![CDATA[Social networks]]></category>
		<category><![CDATA[Software project management]]></category>
		<category><![CDATA[Steve Martin]]></category>
		<category><![CDATA[technology changes]]></category>
		<category><![CDATA[Technology_Internet]]></category>
		<category><![CDATA[Waterfall model]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1579</guid>
		<description><![CDATA[Agile marketing is a methodology that allows for exceptional results in a chaotic environment.  Not all marketing teams work in a rapidly changing and chaotic environment and for them, the waterfall model is perfectly fine. I suspect however that most digital marketing teams will be working in a pretty hectic environment. I say this because: Chaotic: &#8220;completely [...]]]></description>
		<wfw:commentRss>http://www.scienceforseo.com/seo-marketing/agile-marketing-embrace-chaos/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The new SEO: Visibility strategist</title>
		<link>http://www.scienceforseo.com/seo-marketing/the-new-seo-visibility-strategist/</link>
		<comments>http://www.scienceforseo.com/seo-marketing/the-new-seo-visibility-strategist/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 20:32:00 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[SEO & marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Inc.]]></category>
		<category><![CDATA[information management]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search engine optimization;]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[search space]]></category>
		<category><![CDATA[Semantic web]]></category>
		<category><![CDATA[SEO analyst]]></category>
		<category><![CDATA[social media;]]></category>
		<category><![CDATA[Social networks]]></category>
		<category><![CDATA[strategist]]></category>
		<category><![CDATA[Technology_Internet]]></category>
		<category><![CDATA[Visibility strategist]]></category>
		<category><![CDATA[Web development]]></category>
		<category><![CDATA[World Wide Web]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1562</guid>
		<description><![CDATA[SEO has moved on in the last 5 years (considerably some might say) yet I still see the same skill requirements and the somewhat vague job descriptions in job listings. It isn&#8217;t easy to hire for the role of SEO if you&#8217;re not an expert in it, so word of mouth does go a long [...]]]></description>
		<wfw:commentRss>http://www.scienceforseo.com/seo-marketing/the-new-seo-visibility-strategist/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Sydney Semantic Web Group</title>
		<link>http://www.scienceforseo.com/semantic-web/sydney-semantic-web-group/</link>
		<comments>http://www.scienceforseo.com/semantic-web/sydney-semantic-web-group/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 05:49:06 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Semantic web]]></category>
		<category><![CDATA[Krista Thomas]]></category>
		<category><![CDATA[meet-up]]></category>
		<category><![CDATA[opencalais]]></category>
		<category><![CDATA[sydney semantic web]]></category>
		<category><![CDATA[sydney semantic web group]]></category>
		<category><![CDATA[Sydney,New South Wales,Australia]]></category>
		<category><![CDATA[Sydney;]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1564</guid>
		<description><![CDATA[If you live in Sydney and you read this blog, then I suggest you join the &#8220;Sydney semantic web group&#8221; and come to our meet-ups. Sydney didn&#8217;t have a monthly SemWeb event so I started one up with the support of some energetic and sharp colleagues. We have started accumulating members and we hope to [...]]]></description>
		<wfw:commentRss>http://www.scienceforseo.com/semantic-web/sydney-semantic-web-group/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Semantic web spam: SemSpam</title>
		<link>http://www.scienceforseo.com/semantic-web/semantic-web-spam-semspam/</link>
		<comments>http://www.scienceforseo.com/semantic-web/semantic-web-spam-semspam/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 07:32:41 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Semantic web]]></category>
		<category><![CDATA[BBC;]]></category>
		<category><![CDATA[British Broadcasting Corporation]]></category>
		<category><![CDATA[computing]]></category>
		<category><![CDATA[Data management]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Inc]]></category>
		<category><![CDATA[FOAF]]></category>
		<category><![CDATA[Ian Davis]]></category>
		<category><![CDATA[IBM;]]></category>
		<category><![CDATA[Jun Zhao]]></category>
		<category><![CDATA[Linked Data]]></category>
		<category><![CDATA[Meta element]]></category>
		<category><![CDATA[Metadata]]></category>
		<category><![CDATA[MIT;]]></category>
		<category><![CDATA[Olaf Hartig]]></category>
		<category><![CDATA[Provenance]]></category>
		<category><![CDATA[RDF;]]></category>
		<category><![CDATA[RDFa]]></category>
		<category><![CDATA[Resource]]></category>
		<category><![CDATA[Search engines]]></category>
		<category><![CDATA[semantic web technology;]]></category>
		<category><![CDATA[Semantic wiki]]></category>
		<category><![CDATA[SemSpam]]></category>
		<category><![CDATA[social media involvement]]></category>
		<category><![CDATA[the NY Times]]></category>
		<category><![CDATA[W3C]]></category>
		<category><![CDATA[Web data publication framework]]></category>
		<category><![CDATA[World Wide Web]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[Yahoo! Inc.]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1550</guid>
		<description><![CDATA[Yes, it does already have a name and we&#8217;re already wondering how best to avoid it. Meta-tags have been rendered untrustworthy because of dishonest manipulation (honest manipulation is ok), especially the keywords tag which is pretty much useless now. Search engines depend on a wide variety of variables collected from web pages and websites, as [...]]]></description>
		<wfw:commentRss>http://www.scienceforseo.com/semantic-web/semantic-web-spam-semspam/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>SLNA: social network analysis</title>
		<link>http://www.scienceforseo.com/social-networks/slna-social-network-analysis/</link>
		<comments>http://www.scienceforseo.com/social-networks/slna-social-network-analysis/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 12:42:30 +0000</pubDate>
		<dc:creator>CJ</dc:creator>
				<category><![CDATA[Social networks]]></category>
		<category><![CDATA[Andrew J. Scholand]]></category>
		<category><![CDATA[Community building]]></category>
		<category><![CDATA[computer scientist]]></category>
		<category><![CDATA[Cultural economics]]></category>
		<category><![CDATA[James W. Pennebaker]]></category>
		<category><![CDATA[language processing;]]></category>
		<category><![CDATA[Linguistic Inquiry]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[PageRank 
algorithm;]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Social information processing]]></category>
		<category><![CDATA[social language processing]]></category>
		<category><![CDATA[social media campaign]]></category>
		<category><![CDATA[social media campaigns]]></category>
		<category><![CDATA[social media;]]></category>
		<category><![CDATA[Social network analysis software]]></category>
		<category><![CDATA[social network;]]></category>
		<category><![CDATA[Social psychology]]></category>
		<category><![CDATA[Social sciences]]></category>
		<category><![CDATA[Sociolinguistics]]></category>
		<category><![CDATA[Sociology]]></category>
		<category><![CDATA[Texas,United States]]></category>
		<category><![CDATA[University of Texas]]></category>
		<category><![CDATA[Yla R. Tausczik]]></category>

		<guid isPermaLink="false">http://www.scienceforseo.com/?p=1524</guid>
		<description><![CDATA[Who is in your social network and how do they influence its behaviour? Which events affect it positively or negatively? You need to find out if you&#8217;re carrying out social media campaigns. The research that ignited some fire in my belly today is from a computer scientist (Andrew J. Scholand at Sandia National laboratories) and [...]]]></description>
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		<slash:comments>1</slash:comments>
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