scaryideas

Carlton Dry : Rocket Car [Video]

Wed, 04 Nov 2009 15:10:00 +0100

Carlton Dry : Rocket Car [Video]

The latest campaign for Carlton Dry, �Dry Dreams�, features an attempt at breaking the land speed record for rubber chicken racing, showjumping on an elephant and skeet shooting with a real tank (complete with live ammunition). Ant Keogh, Creative Director, Clemenger BBDO Melbourne, explains that this campaign is a kind of evolution of last year�s Team Dry work � the work that set the standard for the fine art of doing nothing. �It�s about those ideas you have with your mates at two o�clock in the morning; dreams that inspire you but rarely ever see the light of day - many times for good reason. We thought to ourselves, �What if Carlton Dry could help people make them real?�� Keogh said. The campaign asks blokes, �Have you ever had a Dry Dream?� and challenges them to send in their most hare-brained ideas for the chance at having Carlton Dry help make them a reality. For the TVCs, the world�s first Rubber Chicken Rocket Car was built in an attempt to break the land speed record (for a rubber chicken). The Guinness Book of Records is currently reviewing this as a new category. A decommissioned Argentinean tank was brought back to life for Skeet Shooting in a Tank � which uses clay discs as big as truck tires. And the pomp and pageantry of elite equestrian competition is transformed into an extreme sport with Elephant Showjumping. Vincent Ruiu, Group Marketing Manager Carlton Brands, says the brand�s phenomenal sales growth is a direct result of Carlton�s respect for their drinkers� right to do nothing. �For the average 20 year old, life�s about now, not tomorrow, not next week � it�s all about now. We�re tapping into the fun they�re trying to find on a daily, and sometimes hourly, basis,� said Ruiu.

Advertising Agency: Clemenger BBDO Melbourne, Australia Executive Creative Director: James McGrath Creative Director: Ant Keogh Art Director: Cameron Harris Copywriter: Seymour Pope Agency Producer: Sevda Cemo Craft: Musonda Katongo Director: Ben Wheatley Production Co: Blink Productions, Melbourne Producer: Claire Jones Director of Photography: Ben Joiner Editor : Pete Sciberras, The Butchery Music: Cornel Wilczek, Level Two Music Photographer: Chris Tovo Visual Effects: Iloura Flame Artist: Chris Betteridge Sound Engineers: Paul Le Couteur, Flagstaff Studios Aired: November 2009

Carlton Dry : Showjumping [Video]

Wed, 04 Nov 2009 15:09:18 +0100

Carlton Dry : Showjumping [Video]

Carlton Dry : Skeet Shooting [Video]

Wed, 04 Nov 2009 15:08:34 +0100

Carlton Dry : Skeet Shooting [Video]

Habanero.cz : Rescue Paper [Image]

Wed, 04 Nov 2009 14:54:43 +0100

Habanero.cz : Rescue Paper [Image]

Habanero.cz is the first e-shop of its kind in the Czech republic. Now it is proudly presenting a new �hot stuff� � Ultra Death Sauce with Naga Jolokia � hottest pepper in the world. (info for experts: Scoville Heat Units (SHU): 1 100 000!)

Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic Creative Director: Jakub Hanzlicek Art Director: Ryan St. James Copywriters: David Podhola, Lukas Hvozdecky Tester: Masha Gillova Published: November 2009

Prestige English : Two minutes [Image]

Wed, 04 Nov 2009 14:53:45 +0100

Prestige English : Two minutes [Image]

Improve your English This ad refers to Turkish Prime Minister saying "One minute!" in an aggressive tone towards the moderator of Davos meetings. "One minute" were the only words he could say in English.

Advertising Agency: Gram Istanbul, Turkey Creative Director: Tarık Akın, Nurcan Yıldız Art Director: �iğdem Kurt �ağlıyan Copywriter: Berkay �zay Photographer: Nejat Talas Published: October 2009

Pastel Cosmetics Waterproof : Mermaid [Image]

Wed, 04 Nov 2009 14:51:57 +0100

Pastel Cosmetics Waterproof : Mermaid [Image]

Advertising Agency: Bed and Breakfast, Istanbul, Turkey Creative Directors: Burak Arıcı, Serhan Acar Art Director: Sani Levi Copywriter: Ercin Mor Photographer: Serkan Ozdemir Published: September 2009

Sony Pictures : 2012 The Movie - Flooding the subway [Image]

Wed, 04 Nov 2009 12:01:01 +0100

Sony Pictures : 2012 The Movie - Flooding the subway [Image]

2012. We were warned. Campaign of the film's release in 2012 in Brazil. Action in the subway Cantagalo, in Copacabana - Rio de Janeiro, where a patch of about 45m on each side simulates a flood the submay.

Advertising Agency: Espa�o/Z, Rio de Janeiro, Brazil Creative Director: Ant�nio Guerra, Z� Maria de Oliveira. Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Ant�nio Guerra Copywriter: Felippe Mendon�a Published: October 2009

A&E : The Recovery Project [Video]

Wed, 04 Nov 2009 10:48:30 +0100

A&E : The Recovery Project [Video]

Following the success of the Emmy-winning series �Intervention,� A&E has created The Recovery Project, a multimedia and community based outreach program designed to raise awareness about addiction and how it is treatable and recovery is possible. A key component to the project are two moving TV spots featuring a powerful, anthemic score composed by Alex Lasarenko, Creative Director of music/sound design house Tonal. ''The goal of the spots is to show people who are suffering from alcohol and drug addiction that they are not alone, even though they may feel alone,'' Lasarenko says. ''Musically they wanted something that would symbolize that -- something that began very starkly with one instrument, but slowly builds into a larger sounding piece.'' In the spots, entitled ''Share'' (:60) and ''Lifetime'' (:30) we see vignettes of recovering addicts going through their daily lives while they talk about the positive changes in their lives thanks to recovery. The music begins with a simple piano melody that slowly incorporates more instrumental textures such as a soft acoustic guitar and bass. As the music swells to include a string section, drums and a more soaring, anthemic quality, the pace quickens with the subjects now holding signs indicating exactly how long they�ve been in recovery. In an unusual move that speaks volumes about A&E and director Terence Wiliams� trust in Lasarenko's musical instincts and how well he captured the emotions the spots are meant to evoke, Lasarenko recorded all of the music before the cameras even rolled. In fact the music, which features all live instruments, was played during the shoot to give the cast and crew inspiration. ''Terence and A&E gave us a lot of creative freedom,'' Lasarenko explains. ''Their only mandate was that the music should start simple and build to a big finish. I heard that several people involved with the project were moved to tears by the music, which makes us proud.�

Client: A&E Project: The Recovery Project -- �Share� (:60) and �Lifetime� (:30) Agency: A&E in-house, New York Production/Editorial: Bobs Your Uncle, New York Director Terence Williams Music: Tonal, New York Creative Director/Composer: Alex Lasarenko Executive Producer: Warren Wolfson

Cadbury : Dogs in Cars [Video]

Wed, 04 Nov 2009 10:40:15 +0100

Cadbury : Dogs in Cars [Video]

The Dogs ad was developed at Fallon London and Saatchi & Saatchi, Sydney, by executive creative director Steve Back, agency producer Kate Whitfield, agency producer Evonne Sciberras Filming was shot by Caravan duo director Ben Lawrence and producer Emma Lawrence via The Feds, with director of photography Anna Howard. The car was graded from yellow to Cadbury Purple by Crash Carlucci at Frame Set Match. All the dogs were wrangled by Steve Austin. The Blue Danube is the common English title of An der sch�nen blauen Donau op. 314 (On the Beautiful Blue Danube), a waltz by Johann Strauss II.

PT Nestle Dancow Indonesia : Touch-screen [Image]

Wed, 04 Nov 2009 10:35:28 +0100

PT Nestle Dancow Indonesia : Touch-screen [Image]

Let us be parents who listen more

Agency website: http://www.publicis.com Executive Creative Director: Randy Rinaldi Creative Directors: Afianto Makmun, Roy Sagala Art Directors: Dimaz Muktiarto, Iswanda Mardio, Arius Budiman, Afianto Makmun Copywriters: Achsa Zenada, Roy Sagala, Dono Yuniarto, Randy Rinaldi Agency Producer: Diah Hermawati, Ungky Widyoastono Production House: 25Frames Jakarta Post House: Render Post Jakarta Digital House: DreamLabs Jakarta Released: July 2009

Honda : Everybody knows somebody who loves a Honda - Facebook [Image]

Wed, 04 Nov 2009 10:34:11 +0100

Honda : Everybody knows somebody who loves a Honda - Facebook [Image]

The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Once users joined the social experiment, they could become a fan of Honda and a handful of specific Honda vehicles. As of early October, all current Honda vehicles now have fan pages too. Once users participated in the experiment, they see how they are connected to their friends, view a chain of friends in their Honda web, and find out just how long their chain extends around the world. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed. The multimedia campaign includes one 30-second spot and two 15-second spots. An online hub (http://love.honda.com) for the Brand campaign, contains all three TV spots plus extra footage in a connected, sequential chain. Within the chain of spots, users can click on the Honda owner cast members and listen to more than 20 interviews of cast members talking about their personal Honda experiences.

Honda : Everybody knows somebody who loves a Honda [Image]

Wed, 04 Nov 2009 10:32:08 +0100

Honda : Everybody knows somebody who loves a Honda [Image]

Honda : Loves a Honda [Video]

Wed, 04 Nov 2009 10:30:42 +0100

Honda : Loves a Honda [Video]

Advertising Agency: RPA, Santa Monica, CA, USA Creative Directors: Joe Baratelli, Patrick Mendelson Art Director: Hobart Birmingham Copywriters: Perrin Anderson, Tylynne McCauley Other additional credits: ECD: David Smith CD: Joe Baratelli CD: Patrick Mendelson Jr. Art Director: Brian Farkas EP: Gary Paticoff Agency Producer: Brian Donnelly Production Co: @radical.media Director: Lenard Dorfman Executive Producer: Jim Bouvet Editorial Company: Arcade Edit, Los Angeles Editor: Paul Martinez Assistant Editor: Greg Scruton Executive Producer: Damian Stevens Post Producer: Ali Reed Music: Elias Arts / Jonathan Elias Sound Design: Margarita Mix, Santa Monica Executive Producer: Michelle Millard Audio Producer: Whitney Warren Mixer: Nathan Dubin Effects: Moving Picture Company, Los Angeles (MPC) Executive Producer: Matthew Winks Producer: Jolie Sendrow Colorist: Mark Gethin VFX Supervisors: Franck Lambertz, Kim Stevenson Visual Effects: Airship Post, Los Angeles Smoke Artist: Chris Homel Assistant Smoke Artist: Keala Asato Telecine: MPC, Los Angeles Executive Producer: Mark Tobin Telecine Producer: Katherine Morgan Colorist: Mark Gethin Aired: October 2009

Honda : Somebody Who [Video]

Wed, 04 Nov 2009 10:27:45 +0100

Honda : Somebody Who [Video]

Honda : Everybody Knows [Video]

Wed, 04 Nov 2009 10:27:04 +0100

Honda : Everybody Knows [Video]

Volkswagen : Volkswagen Golf GTI bag [Image]

Wed, 04 Nov 2009 10:25:41 +0100

Volkswagen : Volkswagen Golf GTI bag [Image]

Advertising Agency: Agence V, Paris, France Creative Director: Christian Vince Art Director: Guillaume Meriaux Copywriter: Adrien Plouard Released: October 2008

Energizer : Stairs [Image]

Wed, 04 Nov 2009 10:24:59 +0100

Energizer : Stairs [Image]

Don't trust the dark. 360 degree lighting.

Advertising Agency: DDB, Johannesburg, South Africa Art Director / Photographer: Julie Maunder Copywriter: James Weymouth Illustrator: Andre Vrdoljak

Energizer : Shelves [Image]

Wed, 04 Nov 2009 10:24:27 +0100

Energizer : Shelves [Image]

Don't trust the dark. 360 degree lighting.

Advertising Agency: DDB, Johannesburg, South Africa Art Director / Photographer: Julie Maunder Copywriter: James Weymouth Illustrator: Andre Vrdoljak

Comedy Central : Bunny [Image]

Wed, 04 Nov 2009 10:23:24 +0100

Comedy Central : Bunny [Image]

Advertising Agency: Kempertrautmann, Hamburg, Germany Art Directors: Alexander Muesgens, Damjan Pita, Gerrit Zinke Copywriters: Jens Theil, Mathias Muller Illustrator: Felix Reidenbach Retoucher: Markus Kruger

Comedy Central : Butcher [Image]

Wed, 04 Nov 2009 10:22:52 +0100

Comedy Central : Butcher [Image]