Savage Brands & Marketing Communications

How To: Apply Savage Methodology to Blogger Relations

Raquel Gonzalez — Thu, 19 Apr 2012 15:30:57 +0000

Like public relations or media relations, blogger relations are all about the relationship and how you treat it. Your content, personality and approach must be Smart. Fresh. Human. Follow this quick, three-step guide to effectively develop a long-lasting relationship with bloggers within your industry to support a successful social media strategy: Be Human. [...]

Facebook: Is Your Brand Timeline Ready?

Raquel Gonzalez — Fri, 30 Mar 2012 18:53:02 +0000

Are you armed and ready for the big change on March 30, 2012? Or still trying to learn what “Timeline” actually means? No matter your situation, this guide will help you decipher upcoming changes to your brand’s Facebook page. What is Timeline? Facebook Timeline is a scrapbook-style layout that allows you to chronologically organize [...]

Storytelling for Branding and Marketing. Links to Read and Follow.

Robin Tooms — Thu, 01 Mar 2012 14:15:16 +0000

Stories motivate, inform and inspire. Like campfire stories of old, they are memorable because they invite the audience to "actively participate" and absorb key points by relating to the narrative elements. Because of this, storytelling is a powerful tool for brand communications (and let's not forget social media too). Don't limit yourself to just thinking about a story as a book. A "narrative" can manifest through many different mediums: think about video, social media, presentations, events, and more. While it's tempting to fall in love with the medium, think about the message first. I've combed through a few of my recent bookmarks to help inspire thinking about your next brand story.

On Being Innovative. Links to Read and Follow.

Robin Tooms — Thu, 09 Feb 2012 14:30:36 +0000

Perhaps it’s the start of a new year (which makes everyone more optimistic), but innovation has surfaced in many articles I’ve researched and read over the past week. I thought I might share a few that highlight variations of that theme. Let the reading, bookmarking, sharing and following begin. Will 2012 be an innovative [...]

Commenting on Facebook Pages: Is It Really That Bad?

Raquel Gonzalez — Fri, 03 Feb 2012 14:40:26 +0000

Life was easy before social media. Your conversations with clients either stayed behind office doors, on the phone or a paper trail. Then email came into the picture with forwarding options and now Facebook (dare I say it?) with commenting on brand pages. Whether you’re executing a highly strategized social media plan packed with [...]