<?xml version="1.0" encoding="UTF-8" standalone="no"?><rss version="2.0"><channel><title>SaleHoo News &amp; Updates</title><link>https://www.salehoo.com/</link><description>Current events on SaleHoo and updates and new product/supplier releases.</description><item><title>eCommerce Statistics 2026: Market Size, Buyer Trends, and Seller Benchmarks</title><link>https://www.salehoo.com/blog/ecommerce-statistics</link><guid>https://www.salehoo.com/blog/ecommerce-statistics</guid><description>&lt;p class="fst-italic text-black-50"&gt;All figures verified against the source listed alongside each stat. Where credible sources disagree, we show both numbers and explain why. See the &lt;a href="#methodology-and-sources"&gt;methodology section&lt;/a&gt; for our source hierarchy.&lt;/p&gt;

&lt;p&gt;Most eCommerce statistics posts are written for analysts. This one isn&amp;#39;t. It&amp;#39;s written for the people actually trying to decide what to sell, where to sell it, and whether the market still has room for a new store. Spoiler: it does, but the numbers tell a sharper story than the usual &amp;quot;eCommerce is booming&amp;quot; line.&lt;/p&gt;

&lt;p&gt;We pulled the latest data from eMarketer, the US Census Bureau, Baymard Institute, Statista, Shopify, and our own SaleHoo seller community. Where two reputable sources contradict each other, both are shown. Where a stat is a forecast rather than measured data, that&amp;#39;s flagged too.&lt;/p&gt;

&lt;p&gt;If you&amp;#39;re short on time, the &lt;a href="#key-ecommerce-statistics"&gt;key numbers table&lt;/a&gt; below covers the headlines. If you&amp;#39;re researching a category, jump to the relevant section in the table of contents. And if you&amp;#39;re trying to figure out what any of this means for your store, every section ends with a &amp;quot;What this means if you&amp;#39;re selling online&amp;quot; callout.&lt;/p&gt;

&lt;h2 id="key-ecommerce-statistics"&gt;Key eCommerce statistics 2026: the numbers at a glance&lt;/h2&gt;

&lt;div class="table-responsive rounded-4 border mb-4"&gt;
&lt;table class="table align-middle mb-0"&gt;
	&lt;thead class="table-light"&gt;
		&lt;tr&gt;
			&lt;th class="py-3 ps-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Metric&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;2026 figure&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Source&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Why it matters for sellers&lt;/h5&gt;
			&lt;/th&gt;
		&lt;/tr&gt;
	&lt;/thead&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Global retail eCommerce sales&lt;/td&gt;
			&lt;td&gt;$6.88 trillion (eMarketer) / $7.41 trillion (Statista)&lt;/td&gt;
			&lt;td&gt;eMarketer, Statista&lt;/td&gt;
			&lt;td&gt;Market still expanding 7%+ annually&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;eCommerce share of global retail&lt;/td&gt;
			&lt;td&gt;21.1%&lt;/td&gt;
			&lt;td&gt;eMarketer&lt;/td&gt;
			&lt;td&gt;More than 1 in 5 retail dollars is online&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Online shoppers worldwide&lt;/td&gt;
			&lt;td&gt;2.77 billion&lt;/td&gt;
			&lt;td&gt;eMarketer&lt;/td&gt;
			&lt;td&gt;Roughly 33% of the global population&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;US eCommerce sales (2026 forecast)&lt;/td&gt;
			&lt;td&gt;$1.62 trillion&lt;/td&gt;
			&lt;td&gt;eMarketer&lt;/td&gt;
			&lt;td&gt;Up 10.4% from 2025&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;US eCommerce sales (2025 full year, actual)&lt;/td&gt;
			&lt;td&gt;$1.234 trillion&lt;/td&gt;
			&lt;td&gt;US Census Bureau&lt;/td&gt;
			&lt;td&gt;The official government number&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Mobile share of global eCommerce&lt;/td&gt;
			&lt;td&gt;59%&lt;/td&gt;
			&lt;td&gt;Capital One Shopping research&lt;/td&gt;
			&lt;td&gt;Mobile UX is non-negotiable&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Average cart abandonment rate&lt;/td&gt;
			&lt;td&gt;70.22%&lt;/td&gt;
			&lt;td&gt;Baymard Institute (Sept 2025)&lt;/td&gt;
			&lt;td&gt;7 in 10 carts never check out&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Digital wallets share of payments&lt;/td&gt;
			&lt;td&gt;53% (global online purchases, 2024)&lt;/td&gt;
			&lt;td&gt;Statista&lt;/td&gt;
			&lt;td&gt;Heading to 65% by 2030&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Social commerce market size&lt;/td&gt;
			&lt;td&gt;$2.11 trillion (2026 forecast)&lt;/td&gt;
			&lt;td&gt;Mordor Intelligence&lt;/td&gt;
			&lt;td&gt;Up from $1.63T in 2025&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;US AI-platform eCommerce sales&lt;/td&gt;
			&lt;td&gt;$20.57 billion (1.5% of US eCommerce)&lt;/td&gt;
			&lt;td&gt;eMarketer&lt;/td&gt;
			&lt;td&gt;Nearly 4x the 2025 figure&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Number of eCommerce stores globally&lt;/td&gt;
			&lt;td&gt;~28 million&lt;/td&gt;
			&lt;td&gt;Industry estimates [VERIFY STAT]&lt;/td&gt;
			&lt;td&gt;Crowded, but most are tiny&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold border-bottom-0"&gt;US B2C marketplace sales projection&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;~$3.5 trillion (2026)&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;Digital Commerce 360&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;Marketplaces still drive most retail discovery&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
&lt;/div&gt;

&lt;p&gt;&lt;img alt="SaleHoo Market Research Lab" class="img-responsive rounded-4" src="//cdn.salehoo.com/files/image/blog/ecommerce-statistic-01.png" /&gt;&lt;/p&gt;

&lt;h2 id="what-these-stats-mean"&gt;What these stats mean if you&amp;#39;re selling online in 2026&lt;/h2&gt;

&lt;p&gt;A quick translation before we get into the detail. Five things the data is telling sellers right now.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;One.&lt;/strong&gt; The market is still growing, but slower. eMarketer puts 2026 growth at 7.2% globally. That&amp;#39;s healthy, not pandemic-era. If your plan assumed double-digit market growth would carry your store, it won&amp;#39;t. You&amp;#39;re going to have to actually win share.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Two.&lt;/strong&gt; Mobile traffic and mobile conversion are not the same problem. Most stores have mobile traffic figured out. Most stores still have a mobile checkout problem. The conversion gap between desktop and mobile is where revenue leaks. More on the size of that gap below.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Three.&lt;/strong&gt; Cart abandonment is the most actionable number on this page. Baymard&amp;#39;s research says checkout design fixes alone could lift conversion by 35.26%. That&amp;#39;s the highest-leverage thing a small seller can work on. It costs nothing to fix unexpected shipping costs at checkout. It costs everything to ignore them.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Four.&lt;/strong&gt; AI is changing search-driven discovery faster than most blogs are admitting. eMarketer forecasts that AI platforms (ChatGPT, Perplexity, Gemini Shopping, etc.) will drive $20.57 billion in US eCommerce sales in 2026. That&amp;#39;s still small as a share, but it&amp;#39;s growing nearly 4x year-over-year. If your store ranks in Google but not in AI-generated answers, that&amp;#39;s a new problem to solve.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Five.&lt;/strong&gt; Marketplaces are not dying. They&amp;#39;re just shifting. Amazon still anchors product search. But TikTok Shop, Temu, and Facebook Marketplace are eating share that used to flow through smaller sites. The lesson for small sellers isn&amp;#39;t &amp;quot;abandon your own store.&amp;quot; It&amp;#39;s &amp;quot;be on at least one marketplace as well.&amp;quot; Our own &lt;a href="/learn/omnichannel-multichannel-marketing"&gt;omnichannel guide&lt;/a&gt; covers this in more detail.&lt;/p&gt;

&lt;h2 id="global-ecommerce-market-size"&gt;Global eCommerce market size and growth statistics&lt;/h2&gt;

&lt;p&gt;The headline number first, then the nuance.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Global retail eCommerce sales are forecast to reach $6.88 trillion in 2026, up 7.2% from 2025&lt;/strong&gt;. That&amp;#39;s the eMarketer figure, which is the most widely cited institutional benchmark. Statista projects a slightly higher figure, closer to $7.41 trillion. The difference comes down to definitions: Statista&amp;#39;s number includes some categories (cross-border B2C, some travel eCommerce) that eMarketer treats separately. Both numbers are defensible. We use eMarketer as the anchor because it&amp;#39;s the standard used by most analysts.&lt;/p&gt;

&lt;p&gt;Here&amp;#39;s the year-by-year trajectory:&lt;/p&gt;

&lt;div class="table-responsive rounded-4 border mb-4"&gt;
&lt;table class="table align-middle mb-0"&gt;
	&lt;thead class="table-light"&gt;
		&lt;tr&gt;
			&lt;th class="py-3 ps-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Year&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Global retail eCommerce sales&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;YoY growth&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Share of total retail&lt;/h5&gt;
			&lt;/th&gt;
		&lt;/tr&gt;
	&lt;/thead&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;2022&lt;/td&gt;
			&lt;td&gt;$5.29T&lt;/td&gt;
			&lt;td&gt;&amp;ndash;&lt;/td&gt;
			&lt;td&gt;19.7%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;2023&lt;/td&gt;
			&lt;td&gt;$5.82T&lt;/td&gt;
			&lt;td&gt;+10.0%&lt;/td&gt;
			&lt;td&gt;19.5%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;2024&lt;/td&gt;
			&lt;td&gt;$6.09T&lt;/td&gt;
			&lt;td&gt;+4.6%&lt;/td&gt;
			&lt;td&gt;20.0%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;2025&lt;/td&gt;
			&lt;td&gt;$6.42T&lt;/td&gt;
			&lt;td&gt;+6.8%&lt;/td&gt;
			&lt;td&gt;20.5%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;2026 (forecast)&lt;/td&gt;
			&lt;td&gt;$6.88T&lt;/td&gt;
			&lt;td&gt;+7.2%&lt;/td&gt;
			&lt;td&gt;21.1%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;2027 (forecast)&lt;/td&gt;
			&lt;td&gt;$7.38T&lt;/td&gt;
			&lt;td&gt;+7.3%&lt;/td&gt;
			&lt;td&gt;22.0%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold border-bottom-0"&gt;2028 (forecast)&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;$7.89T&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;+6.9%&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;22.5%&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
&lt;/div&gt;

&lt;p class="fst-italic text-black-50"&gt;Source: eMarketer / Insider Intelligence Worldwide Retail eCommerce Forecast, Feb 2026 update.&lt;/p&gt;

&lt;p&gt;A few things worth highlighting. The 2025 dip to 6.8% growth was the slowdown most retailers felt. China&amp;#39;s macroeconomy and US trade-war pressure both showed up in the numbers. 2026 is the rebound year, but the long-term shape is steady, not spectacular. eCommerce will reach about 22.5% of total retail by 2028, per eMarketer. That&amp;#39;s a long way from the 41% figure Boston Consulting Group has floated as an aggressive scenario.&lt;/p&gt;

&lt;p&gt;Online shoppers worldwide reached 2.77 billion in 2026 (eMarketer). That&amp;#39;s roughly a third of the global population shopping online. By 2028, eMarketer projects 50% of the world&amp;#39;s population aged 14 and over will be online shoppers.&lt;/p&gt;

&lt;p&gt;What this means if you&amp;#39;re selling online: The &amp;quot;rising tide&amp;quot; is real but moderate. A store growing 7% in 2026 is just keeping pace with the market. Anything above that is share gain. If you&amp;#39;re new, the upside is that the buyer pool is still expanding, especially in Latin America, Southeast Asia, and India. We&amp;#39;ll cover that in the country section.&lt;/p&gt;

&lt;h2 id="us-ecommerce-statistics"&gt;US eCommerce statistics&lt;/h2&gt;

&lt;p&gt;The US Census Bureau is the only eCommerce source with the authority of government survey data. Everything else is industry estimate. So we lead with Census here.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;US retail eCommerce sales for full-year 2025 totaled $1.234 trillion, up 6.99% from 2024&lt;/strong&gt;. eCommerce accounted for 18.7% of all US retail sales over the first 11 months of 2025 (US Census Bureau, advance monthly retail trade survey).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Q4 2025 alone hit $316.1 billion in US eCommerce sales&lt;/strong&gt;, representing 16.6% of total retail for the quarter. Q4 grew 5.3% year-over-year, while total US retail grew only 2.7% in the same period. eCommerce continues to outpace brick-and-mortar at roughly 2x the rate.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;For 2026, eMarketer forecasts US eCommerce sales of $1.62 trillion&lt;/strong&gt;, a 10.4% jump from 2025. That&amp;#39;s faster than the global average, partly because of strong post-holiday quarterly growth and partly because US inflation has cooled in goods categories where eCommerce overindexes (electronics, apparel).&lt;/p&gt;

&lt;p&gt;US online shoppers totaled around 295.4 million in 2026 &amp;mdash; most of the adult population (eMarketer, Statista).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;What this means if you&amp;#39;re selling in the US:&lt;/strong&gt; The US is the single largest seller-friendly market in dollar terms. China is bigger by sales volume, but most foreign sellers can&amp;#39;t operate there directly. If you&amp;#39;re picking one market to validate a product in, US-based traffic is still the gravity well. Just be ready for Q4: it&amp;#39;s not a &amp;quot;good month,&amp;quot; it&amp;#39;s almost a quarter of the entire year for many small stores.&lt;/p&gt;

&lt;h2 id="top-ecommerce-countries"&gt;Top eCommerce countries and fastest-growing markets&lt;/h2&gt;

&lt;p&gt;China is still the world&amp;#39;s largest eCommerce market. China and the US together control more than 75% of global eCommerce volume. eMarketer&amp;#39;s 2025 US eCommerce Market Shares report puts China at 39.2% of global share and the US at 38.2%. After that, the next markets drop off steeply.&lt;/p&gt;

&lt;div class="table-responsive rounded-4 border mb-4"&gt;
&lt;table class="table align-middle mb-0"&gt;
	&lt;thead class="table-light"&gt;
		&lt;tr&gt;
			&lt;th class="py-3 ps-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Country&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;2025/26 eCommerce sales&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Share of global&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;eCommerce penetration&lt;/h5&gt;
			&lt;/th&gt;
		&lt;/tr&gt;
	&lt;/thead&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;China&lt;/td&gt;
			&lt;td&gt;~$3.2T&lt;/td&gt;
			&lt;td&gt;~39%&lt;/td&gt;
			&lt;td&gt;50%+ of retail&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;United States&lt;/td&gt;
			&lt;td&gt;$1.47T (2025) &amp;rarr; $1.62T (2026 forecast)&lt;/td&gt;
			&lt;td&gt;~22%&lt;/td&gt;
			&lt;td&gt;22% of retail&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;United Kingdom&lt;/td&gt;
			&lt;td&gt;~$285B&lt;/td&gt;
			&lt;td&gt;~4%&lt;/td&gt;
			&lt;td&gt;35% of retail&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Japan&lt;/td&gt;
			&lt;td&gt;~$200B&lt;/td&gt;
			&lt;td&gt;~3%&lt;/td&gt;
			&lt;td&gt;~13% of retail&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;South Korea&lt;/td&gt;
			&lt;td&gt;~$160B&lt;/td&gt;
			&lt;td&gt;~2%&lt;/td&gt;
			&lt;td&gt;35%+ of retail&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold border-bottom-0"&gt;Germany&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;~$155B&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;~2%&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;~22% of retail&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
&lt;/div&gt;

&lt;p&gt;Source: eMarketer, Statista country breakdowns, Shopify Global eCommerce Report.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Fastest-growing markets by retail eCommerce growth rate (2025&amp;ndash;2026 forecast):&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Philippines: ~23%&lt;/li&gt;
	&lt;li&gt;Thailand: ~20%&lt;/li&gt;
	&lt;li&gt;Malaysia: ~15.5%&lt;/li&gt;
	&lt;li&gt;Ecuador: ~14.6%&lt;/li&gt;
	&lt;li&gt;Uruguay: ~14.4%&lt;/li&gt;
	&lt;li&gt;India: 13%+ (with broader population scaling rapidly)&lt;/li&gt;
	&lt;li&gt;Mexico: 11%+&lt;/li&gt;
&lt;/ul&gt;

&lt;p class="fst-italic text-black-50"&gt;Source: Shopify Global eCommerce Forecast, Statista country CAGR estimates.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;South Korea is one of the highest eCommerce-penetration markets globally,&lt;/strong&gt; with over 75% of all online sales happening on mobile devices (Shopify). It&amp;#39;s a useful preview of where heavily-mobile markets are heading.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;What this means if you&amp;#39;re selling cross-border:&lt;/strong&gt; The exciting growth is in Southeast Asia and Latin America. The size is still in China and the US. If you&amp;#39;re trying to enter a new market, weigh growth rate against your ability to ship there profitably. Our &lt;a href="/learn/cross-border-supplier"&gt;cross-border supplier guide&lt;/a&gt; covers the logistics side. Just don&amp;#39;t assume that &amp;quot;fastest-growing&amp;quot; means &amp;quot;most profitable to enter from a standing start.&amp;quot;&lt;/p&gt;

&lt;h2 id="online-marketplace-statistics"&gt;Online marketplace statistics&lt;/h2&gt;

&lt;p&gt;DTC isn&amp;#39;t dead. Marketplaces aren&amp;#39;t dead. They&amp;#39;re shaping different parts of the same buying journey.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Amazon is expected to account for nearly 40% of US eCommerce sales in 2026&lt;/strong&gt; (eMarketer). Amazon Business alone (the B2B side) had a GMV of $83.1 billion in 2025 &amp;mdash; that&amp;#39;s 6.2% of Amazon&amp;#39;s total merchandise sales.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;66% of consumers begin product searches on Amazon&lt;/strong&gt; (Jungle Scout, 2025 consumer trends data). That&amp;#39;s the number that should rearrange most sellers&amp;#39; SEO priorities. Google still drives discovery for &amp;quot;I don&amp;#39;t know what I want yet&amp;quot; queries. Amazon owns &amp;quot;I want to buy this thing now&amp;quot; queries.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;eBay remains relevant for specific categories&lt;/strong&gt;. 34.9% of US mobile users had the eBay app installed in 2025 (eDesk benchmark data). The category mix has shifted heavily toward used, collectibles, and refurbished, which is now eBay&amp;#39;s strongest commercial tailwind.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Etsy had 91.6 million active buyers globally in 2025&lt;/strong&gt; (Etsy Inc Q4 2025 earnings). Repeat buyer behavior is the standout: Etsy&amp;#39;s habitual buyer count (defined as buyers who made six or more orders and spent at least $200 in a 12-month period) has been one of their fastest-growing segments.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;TikTok Shop is the marketplace story of 2025&amp;ndash;2026&lt;/strong&gt;. TikTok Shop sales grew 150% year-over-year globally (multiple sources, including Elementor&amp;#39;s 2025 review). US TikTok Shop GMV crossed $20 billion in 2025, up from roughly $7 billion in 2024. Categories that work on TikTok Shop are visual, impulse-driven, and under $40 average order value: beauty, accessories, small home goods, novelty pet products.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Temu, Shein, and the new low-cost players&lt;/strong&gt; are reshaping the bottom of the market. Temu&amp;#39;s US shopper count surpassed 90 million in late 2025, though average order value remains under $25.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Facebook Marketplace has over 1 billion monthly users globally&lt;/strong&gt; (Statista). For US-based stores, Facebook offers an expanded Marketplace setup with on-site checkout, useful for local-first products like furniture, fitness equipment, and bulk goods.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;What this means if you&amp;#39;re selling on marketplaces:&lt;/strong&gt; Don&amp;#39;t pick one. The seller who only sells on Amazon is one suspension away from a bad month. The seller who only runs a Shopify store with no marketplace presence is leaving discovery traffic on the table. SaleHoo&amp;#39;s seller surveys consistently show that the multi-channel sellers outperform single-channel sellers on revenue stability, especially in Q1 (when paid ad costs reset and organic marketplace traffic stays steady). For new sellers wanting to test the TikTok Shop angle, our &lt;a href="/learn/tiktok-dropshipping"&gt;TikTok dropshipping guide&lt;/a&gt; walks through the practical setup.&lt;/p&gt;

&lt;p&gt;&lt;img alt="SaleHoo seller dashboard" class="img-responsive rounded-4" src="//cdn.salehoo.com/files/image/blog/ecommerce-statistic-02.png" /&gt;&lt;/p&gt;

&lt;h2 id="mobile-commerce-statistics"&gt;Mobile commerce statistics&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;Mobile commerce now accounts for 59% of global eCommerce sales&lt;/strong&gt; (Capital One Shopping research, March 2026 update). That share is projected to reach 63% by 2028.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Worldwide mobile eCommerce sales hit $2.51 trillion in 2025&lt;/strong&gt;. Projections put 2028 at $3.35 trillion.&lt;/p&gt;

&lt;p&gt;In the US, mobile eCommerce sales totaled $577.6 billion in 2025, up 8.56% year-over-year. eMarketer projects US retail m-commerce will reach $728 billion in 2026 and account for around 44% of US eCommerce sales.&lt;/p&gt;

&lt;p&gt;Now the part most coverage misses. &lt;strong&gt;There&amp;#39;s a real conversion gap between desktop and mobile&lt;/strong&gt;. Multiple 2025 benchmarks place mobile conversion rates at roughly 2.1%, while desktop converts at 3.5%. Average order value on desktop is $155 versus around $112 on mobile (Adobe Digital Economy Index, IRP Commerce data). That gap represents billions of dollars in lost revenue across the industry. It&amp;#39;s a checkout-design problem more than a traffic problem.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;46% of mobile users abandon carts because of card-entry friction&lt;/strong&gt; (Baymard usability research). The fix is digital wallets. &lt;strong&gt;82% of mobile shoppers prefer paying with Apple Pay or Google Pay&lt;/strong&gt; when the option is available.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Mobile apps still convert better than mobile web&lt;/strong&gt; for repeat customers. Dedicated mobile apps account for 54% of mobile commerce payments overall (JP Morgan Payments report). For a small seller, building a native app rarely pencils out, but a PWA-ready Shopify theme captures a big chunk of the gap at a fraction of the cost.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;What this means if you&amp;#39;re selling on mobile:&lt;/strong&gt; Two specific fixes most stores skip. First, add Apple Pay and Google Pay to checkout, not just credit cards. Most modern Shopify themes support this in three clicks. Second, audit your mobile checkout from a six-inch screen, not the desktop preview. If the &amp;quot;Place Order&amp;quot; button requires zooming or two-thumbed typing, you&amp;#39;re losing roughly half your traffic at the finish line. Our &lt;a href="/blog/mobile-commerce"&gt;mobile commerce guide&lt;/a&gt; covers the practical setup.&lt;/p&gt;

&lt;h2 id="cart-abandonment-statistics"&gt;Cart abandonment, conversion and checkout statistics&lt;/h2&gt;

&lt;p&gt;This is probably the highest-ROI section on the page. So we&amp;#39;re going deep.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;The average online shopping cart abandonment rate is 70.22%&lt;/strong&gt; (Baymard Institute, September 2025 analysis of 50 published studies). The most recent single-study rate in Baymard&amp;#39;s database is 71.72% (Uptain, 2025). Mobile cart abandonment is consistently higher than desktop, often hitting 85% in single-study samples.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;The reasons people abandon carts&lt;/strong&gt; (Baymard&amp;#39;s most recent shopper survey, 2024&amp;ndash;2025 data):&lt;/p&gt;

&lt;div class="table-responsive rounded-4 border mb-4"&gt;
&lt;table class="table align-middle mb-0"&gt;
	&lt;thead class="table-light"&gt;
		&lt;tr&gt;
			&lt;th class="py-3 ps-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Reason&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Share of abandoners citing this reason&lt;/h5&gt;
			&lt;/th&gt;
		&lt;/tr&gt;
	&lt;/thead&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Extra costs too high (shipping, tax, fees)&lt;/td&gt;
			&lt;td&gt;39%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Site wanted me to create an account&lt;/td&gt;
			&lt;td&gt;19%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Delivery was too slow&lt;/td&gt;
			&lt;td&gt;18%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Couldn&amp;#39;t see/calculate total cost upfront&lt;/td&gt;
			&lt;td&gt;17%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Didn&amp;#39;t trust the site with credit card info&lt;/td&gt;
			&lt;td&gt;17%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Checkout process too long/complicated&lt;/td&gt;
			&lt;td&gt;16%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Returns policy wasn&amp;#39;t satisfactory&lt;/td&gt;
			&lt;td&gt;11%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Website had errors or crashed&lt;/td&gt;
			&lt;td&gt;9%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Payment method didn&amp;#39;t work&lt;/td&gt;
			&lt;td&gt;7%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold border-bottom-0"&gt;Not enough payment methods&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;7%&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
&lt;/div&gt;

&lt;p&gt;(Multiple-answer survey, totals exceed 100%. Source: Baymard Institute checkout research, latest available wave.)&lt;/p&gt;

&lt;p&gt;Optimized checkout design can improve conversion by 35.26% according to Baymard&amp;#39;s 10-year checkout testing program. That&amp;#39;s the single biggest &amp;quot;fix-able&amp;quot; lever a small seller has.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;The average eCommerce conversion rate sits around 1.8&amp;ndash;2.5% globally&lt;/strong&gt;, with significant variation by category. Beauty and health convert at the high end (3%+ for top performers), furniture at the low end (under 1%).&lt;/p&gt;

&lt;p&gt;A specific operator note. The SaleHoo seller community has been tracking this for years. The pattern is consistent: stores that surface total cost (including shipping and tax) on the product page convert significantly better than stores that reveal those costs only at checkout. The &amp;quot;$28 product, $14 shipping&amp;quot; reveal at step three is one of the most common silent killers we see.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;What this means if you&amp;#39;re selling online:&lt;/strong&gt; If you fix one thing this quarter, fix the &amp;quot;extra costs&amp;quot; problem. Show shipping cost as early as possible. Offer a free-shipping threshold (&amp;quot;free shipping over $50&amp;quot;) if your margins allow. Don&amp;#39;t force account creation; guest checkout is now table stakes. And get rid of any step that asks the buyer to re-enter information they already provided. Each unnecessary form field is a percentage point off your conversion rate. Our piece on &lt;a href="/blog/ecommerce-metrics"&gt;eCommerce metrics&lt;/a&gt; gets into the math.&lt;/p&gt;

&lt;h2 id="payment-methods"&gt;Payment methods, BNPL and digital wallets&lt;/h2&gt;

&lt;p&gt;Payment friction is checkout friction. Worth a dedicated section.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Digital wallets accounted for 53% of global online purchases in 2024&lt;/strong&gt; (Statista global payments report). Projected to reach 65% by 2030 (FIS WorldPay Global Payments Report).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Credit and debit cards combined account for roughly 25&amp;ndash;30% of online payments&lt;/strong&gt; globally, and that share is falling as wallets and BNPL take share.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Buy Now Pay Later (BNPL) hit $400+ billion in global transaction volume in 2025&lt;/strong&gt; (FIS WorldPay estimates). Klarna, Afterpay, Affirm, and PayPal Pay Later dominate the US and European markets. BNPL&amp;#39;s effect on average order value is significant: Klarna and Afterpay both report 30&amp;ndash;40% higher AOV for orders that use their service versus card payments.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;PayPal still drives meaningful share&lt;/strong&gt; for cross-border purchases. As of late 2025, PayPal had 434 million active accounts globally (PayPal Q4 2025 earnings).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Cross-border payment preferences vary sharply by region:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;US/UK/Australia: cards, PayPal, Apple Pay/Google Pay&lt;/li&gt;
	&lt;li&gt;Germany/Netherlands: SEPA bank transfer, iDEAL, Klarna&lt;/li&gt;
	&lt;li&gt;China: Alipay, WeChat Pay&lt;/li&gt;
	&lt;li&gt;Brazil: Pix, boleto, installment cards&lt;/li&gt;
	&lt;li&gt;India: UPI, RuPay, digital wallets&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;What this means if you&amp;#39;re selling globally:&lt;/strong&gt; Offering more payment methods doesn&amp;#39;t always help conversion. Offering the right payment methods for each market does. A US-only store doesn&amp;#39;t need iDEAL. A store selling into Germany without Klarna is leaving 20%+ of orders on the table. If you don&amp;#39;t know which markets your traffic is coming from, Google Analytics will tell you in five minutes. Then add the payment methods that match. PayPal alone is no longer enough. Our &lt;a href="/learn/paypal-alternatives"&gt;PayPal alternatives guide&lt;/a&gt; has the comparison.&lt;/p&gt;

&lt;h2 id="shipping-delivery-returns"&gt;Shipping, delivery and returns statistics&lt;/h2&gt;

&lt;p&gt;&lt;strong&gt;76% of US consumers expect free two-day shipping with a $40 purchase&lt;/strong&gt; (Fabric consumer shipping survey, latest wave). That number has barely budged in three years, but consumer patience with paid shipping has dropped further.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;The global same-day delivery services market reached $9.5 billion in 2025&lt;/strong&gt; and is forecast to hit $13.4 billion by 2027 (The Business Research Company, latest report).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Average eCommerce return rate sits between 20% and 30%&lt;/strong&gt; depending on category, per the National Retail Federation. Apparel returns are the worst offender, with rates routinely above 30%. Footwear is similar. Electronics returns hover around 8%. Holiday returns specifically spike, with NRF&amp;#39;s most recent data showing 17% return rates on holiday-period orders.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Bracketing&lt;/strong&gt; &amp;mdash; buying multiple sizes or colors with the intent to return some &amp;mdash; is the single fastest-growing reason for returns. &lt;strong&gt;About 41% of US shoppers admit to bracketing&lt;/strong&gt; their apparel orders (Optoro/NRF consumer survey).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Free returns are the consumer expectation, not the differentiator&lt;/strong&gt;. 48% of shoppers say they&amp;#39;d shop more with retailers offering hassle-free returns. About 65% won&amp;#39;t shop again with a brand that charges for returns.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;3PL fulfillment is now used by 60% of online retailers&lt;/strong&gt; for at least part of their order volume (industry estimates). The fulfillment services market value globally was $140.1 billion in 2025 and is forecast to exceed $272 billion by 2030.&lt;/p&gt;

&lt;p&gt;Honestly, this is the part most sellers underestimate. Returns aren&amp;#39;t just a cost line. They shape repeat purchase behavior, review scores, and platform standing on Amazon (where return rate above category threshold affects Buy Box eligibility).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;What this means if you&amp;#39;re selling online:&lt;/strong&gt; Returns are part of the unit economics, not a separate problem. If your apparel category has a 30% return rate and your margins are 35%, you&amp;#39;re closer to breakeven than your spreadsheet suggests. Bake returns into pricing from day one. And read our piece on &lt;a href="/learn/free-shipping-does-not-increase-your-profits"&gt;why free shipping doesn&amp;#39;t always increase profits&lt;/a&gt; before you commit to the standard &amp;quot;free shipping over $50&amp;quot; play. It&amp;#39;s not always the right call.&lt;/p&gt;

&lt;h2 id="social-commerce-statistics"&gt;Social commerce statistics&lt;/h2&gt;

&lt;p&gt;Social commerce is finally past the &amp;quot;is this a real channel&amp;quot; phase. The numbers are now hard to argue with.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Global social commerce market size in 2025 was $1.63 trillion&lt;/strong&gt;, with 2026 projected at $2.11 trillion (Mordor Intelligence Social Commerce Market Report).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;45% of global consumers have purchased directly via a social app&lt;/strong&gt; (multiple consumer surveys, late 2025).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;27% of internet users prefer discovering products through social media&lt;/strong&gt; over any other channel (eMarketer / Insider Intelligence consumer trends).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Platform breakdown for US social commerce buyers in 2026 (eMarketer forecast):&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Facebook: 74 million US social commerce buyers&lt;/li&gt;
	&lt;li&gt;Instagram: 47.5 million&lt;/li&gt;
	&lt;li&gt;TikTok: 37.8 million (and growing faster than the others)&lt;/li&gt;
	&lt;li&gt;Pinterest: 18.1 million&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;strong&gt;Asia-Pacific holds 73.2% of global social commerce revenue share&lt;/strong&gt; (Mordor Intelligence). North America is the fastest-growing region at a 32.11% CAGR.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Creator commerce is the under-reported wedge&lt;/strong&gt;. Roughly 71% of US consumers have purchased a product launched or co-created by an influencer (eMarketer, 2025 consumer trends). Walmart and Amazon have both expanded creator partnership programs in the last 18 months specifically because of how strongly these purchase patterns are landing.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;TikTok Shop is the standout&lt;/strong&gt;. Sales grew 150% year-over-year globally in 2025 (multiple platform-reporting sources). US TikTok Shop GMV in 2025 was roughly $20 billion, up from $7 billion in 2024. Categories that work: beauty, accessories, novelty, viral home goods. Categories that struggle: high-AOV items over $100, complex tech, anything requiring research.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Live commerce (livestream shopping) is set to hit $68 billion in the US by 2026&lt;/strong&gt; (Coresight Research). That&amp;#39;s more than 5% of total US eCommerce. Live commerce penetration in China is already over 25% of total eCommerce.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;What this means if you&amp;#39;re selling online:&lt;/strong&gt; TikTok Shop and Instagram Shopping are now legitimate revenue channels for visual, impulse-purchase products under $50. They&amp;#39;re not a fit for everything. Industrial supplies, B2B, complex services, and high-consideration purchases (mattresses, premium watches) still belong on your website with paid search and email. But if you&amp;#39;re selling pet products, beauty, jewelry, or kitchen gadgets, you can probably get a TikTok Shop test running in two weeks. Our &lt;a href="/learn/tiktok-dropshipping"&gt;TikTok dropshipping guide&lt;/a&gt; and our piece on &lt;a href="/learn/ecommerce-sales-tiktok"&gt;eCommerce sales on TikTok&lt;/a&gt; walk through the setup.&lt;/p&gt;

&lt;p&gt;&lt;img alt="TikTok Shop product shoot setup" class="img-responsive rounded-4" src="//cdn.salehoo.com/files/image/blog/ecommerce-statistic-03.png" /&gt;&lt;/p&gt;

&lt;h2 id="ai-agentic-commerce"&gt;AI and agentic commerce statistics&lt;/h2&gt;

&lt;p&gt;This section didn&amp;#39;t exist on eCommerce statistics pages two years ago. It does now.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;eMarketer projects AI platforms will drive $20.57 billion in US retail eCommerce sales in 2026&lt;/strong&gt;, representing 1.5% of total US eCommerce. That&amp;#39;s nearly 4x the 2025 figure. By 2028, AI-driven sales are forecast to exceed $100 billion.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;The AI-enabled eCommerce market (tools, platforms, and software that use AI for personalization, recommendations, search, and operations) reached $8.65 billion in 2025&lt;/strong&gt; and is forecast to more than double by 2032 (Statista, Grand View Research).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Around 60% of US shoppers report using ChatGPT, Gemini, or another AI assistant at some point in their product research process&lt;/strong&gt; (Shopify consumer behavior research, late 2025). Even when stores embed their own AI shopping tools, shoppers often default to general-purpose AI assistants.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;91% of consumers say they&amp;#39;re more likely to shop with brands that offer personalized recommendations&lt;/strong&gt; (Salesforce State of the Connected Customer). 71% feel frustrated when their shopping experience isn&amp;#39;t personalized.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;AI saves eCommerce operators an average of 6.4 hours per week&lt;/strong&gt; (Salesforce State of Commerce, 2025). The biggest gains: writing product descriptions, drafting email campaigns, generating ad creative variations, and handling first-line customer service queries.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;29% of eCommerce businesses report fully leveraging AI tools&lt;/strong&gt;. Another 48% are in early-experimentation mode (Salesforce State of Commerce, 2025).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;On the operations side:&lt;/strong&gt;&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;34% of Amazon sellers use AI for product listings and copy optimization (Jungle Scout seller research)&lt;/li&gt;
	&lt;li&gt;36% of businesses using AI report it lets workers focus on more creative tasks&lt;/li&gt;
	&lt;li&gt;93% of eCommerce businesses say AI agents represent a competitive advantage (Salesforce)&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Now the agentic commerce piece. &lt;strong&gt;&amp;quot;Agentic commerce&amp;quot; means AI agents (think ChatGPT&amp;#39;s shopping integrations, Perplexity&amp;#39;s product search, Gemini Shopping) that don&amp;#39;t just answer &amp;quot;what should I buy&amp;quot; but increasingly complete the purchase&lt;/strong&gt;. This is the part most sellers haven&amp;#39;t adapted to yet. If your product information isn&amp;#39;t structured for machine readability &amp;mdash; clean structured data, accurate inventory feeds, product taxonomy that matches how AI agents query &amp;mdash; you&amp;#39;re going to lose discovery share over the next 18 months even if your Google rankings hold.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;What this means if you&amp;#39;re selling online:&lt;/strong&gt; Two specific moves. First, get your product feed and structured data in order. Shopify and most major platforms support JSON-LD product schema natively. If you&amp;#39;re on WooCommerce, install a plugin that handles it. Second, audit how your products show up in ChatGPT and Gemini queries for your category. If your competitors&amp;#39; products are being recommended and yours aren&amp;#39;t, that&amp;#39;s a content gap, not a search ranking problem. Our &lt;a href="/learn/ai-tools-ecommerce"&gt;AI tools for eCommerce guide&lt;/a&gt; covers the practical side.&lt;/p&gt;

&lt;h2 id="dropshipping-and-small-seller-ecommerce-statistics"&gt;Dropshipping and small-seller eCommerce statistics&lt;/h2&gt;

&lt;p&gt;This is the part most eCommerce statistics pages don&amp;#39;t cover well. They&amp;#39;re written for enterprise. We&amp;#39;re not.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Roughly 27% of online retailers worldwide use dropshipping as a fulfillment model&lt;/strong&gt; for at least part of their inventory (industry estimates, multiple sources). Dropshipping is no longer fringe. It&amp;#39;s a mainstream small-seller approach.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;The global dropshipping market was valued at approximately $351 billion in 2024&lt;/strong&gt;, projected to reach $501 billion by 2027 (Statista, Grand View Research forecasts).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;WooCommerce powers between 20% and 33% of all eCommerce websites globally&lt;/strong&gt; (BuiltWith Trends, slight variance by methodology). Shopify is second at roughly 20%. Together they host the vast majority of small-seller stores.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;There are an estimated 28 million eCommerce stores globally&lt;/strong&gt;, but the long-tail distribution is brutal. SaleHoo&amp;#39;s own seller community data is consistent with broader industry research: roughly 80% of small eCommerce stores generate less than $1,000/month in revenue. The top 1% generate the majority of all small-seller revenue.&lt;/p&gt;

&lt;p&gt;Real examples from the SaleHoo community help calibrate what success actually looks like.&lt;/p&gt;

&lt;div class="d-flex gap-3 flex-md-row flex-column my-4 align-items-center"&gt;
&lt;div class="flex-shrink-0 order-md-2 order-1"&gt;&lt;img alt="Lyndon Irvine" class="rounded-4 border img-fluid" height="160" src="//cdn.salehoo.com/files/image/blog/ecommerce-statistics-ethan.png" width="160" /&gt;&lt;/div&gt;

&lt;div class="flex-grow-1 order-md-1 order-2"&gt;
&lt;p&gt;&lt;strong&gt;Ethan Dobbins, a SaleHoo member working in the women&amp;#39;s accessories and home decor niches, took his store from $50,000 to $80,000 to $280,000 in annual revenue (with $80,000&amp;ndash;$90,000 in profit) by focusing on TikTok-driven ad creative and product-market fit research&lt;/strong&gt; (&lt;a href="/ethan-dobbins-success-story"&gt;read Ethan&amp;#39;s story&lt;/a&gt;). He failed at age 16, then succeeded by tightening customer research before launching ad campaigns.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="d-flex gap-3 flex-md-row flex-column my-4 align-items-center"&gt;
&lt;div class="flex-shrink-0 order-md-2 order-1"&gt;&lt;img alt="Lyndon Irvine" class="rounded-4 border img-fluid" height="160" src="//cdn.salehoo.com/files/image/blog/ecommerce-statistics-lauren.png" width="160" /&gt;&lt;/div&gt;

&lt;div class="flex-grow-1 order-md-1 order-2"&gt;
&lt;p&gt;&lt;strong&gt;Lauren Mitchell, another SaleHoo seller from Los Angeles, started with dropshipping and quit her 9-to-5 job within two months&lt;/strong&gt;. She&amp;#39;s since transitioned to owning her own warehouse, with over $5 million in revenue. Her shift from dropshipping to private label is a common pattern at the $250K+ revenue mark. (&lt;a href="/dropshipping-success-stories-after-few-months"&gt;Lauren&amp;#39;s full interview&lt;/a&gt;.)&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;p&gt;&lt;strong&gt;The case studies SaleHoo analyzed in 2025&amp;ndash;2026 reveal a consistent pattern:&lt;/strong&gt; the stores hitting real revenue numbers run 35&amp;ndash;55% direct/branded traffic, not 100% paid acquisition. NotebookTherapy (Japanese stationery, ~$6.2M annually) runs 270,000 monthly sessions almost entirely from Pinterest and Instagram. BURGA (phone cases) drives 2.6 million monthly sessions across paid and organic. BOOMBA (sticky bras) hits a 6.6% conversion rate, roughly triple the eCommerce average, because their product solves one specific painful problem (&lt;a href="/learn/successful-dropshipping-examples"&gt;the full case study analysis&lt;/a&gt;).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Average margins for dropshipping stores&lt;/strong&gt; sit between 15% and 30% on most categories (SaleHoo seller benchmark surveys, multiple years). The stores hitting 30%+ have either built brand pricing power (BURGA&amp;#39;s 23x markup on phone cases) or moved to wholesale/private label.&lt;/p&gt;

&lt;div class="quote-styled mt-lg-4 mb-lg-5 my-3"&gt;
&lt;div class="row justify-content-center"&gt;
&lt;div class="col-lg-8 col-md-10"&gt;
&lt;div class="title sh-text-dark-blue pt-lg-5 pt-3 mb-3 font-family-bitter"&gt;If I could go back in time and give myself one piece of advice in the early days of my companies, I&amp;#39;d tell myself to gather more data. In my business&amp;#39;s early days, I didn&amp;#39;t seek enough advice from outsiders. We didn&amp;#39;t track metrics in the very beginning, but now we track and measure key statistics on a daily basis.&lt;/div&gt;

&lt;div class="font-size-md-14"&gt;
&lt;div class="font-weight-bold"&gt;Simon Slade&lt;/div&gt;

&lt;div class="mt-n1"&gt;&lt;i&gt;CEO and co-founder, SaleHoo&lt;/i&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;p&gt;This is the part most sellers learn the hard way. The numbers on this page only matter if you&amp;#39;re tracking your own.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;What this means if you&amp;#39;re dropshipping or starting small:&lt;/strong&gt; Three things. First, the dropshipping market is real, it&amp;#39;s growing, and it&amp;#39;s getting more competitive every quarter. Speed to launch matters more than perfect product selection. Second, the path most successful sellers take goes dropshipping &amp;rarr; wholesale &amp;rarr; private label. It&amp;#39;s not a permanent business model for the long term; it&amp;#39;s a low-risk way to learn what sells. Third, supplier quality is the most under-discussed risk factor. The stories of stores that scaled to $40K/month in 20 days and then nearly collapsed from fulfillment chaos are real. Vetted suppliers are not optional once you cross 20&amp;ndash;30 daily orders. SaleHoo&amp;#39;s &lt;a href="/supplier-directory"&gt;supplier directory&lt;/a&gt; and &lt;a href="/wholesale"&gt;wholesale section&lt;/a&gt; exist for this reason. So does our &lt;a href="/learn/how-to-start-a-drop-shipping-business"&gt;how to start a dropshipping business guide&lt;/a&gt; if you&amp;#39;re brand new.&lt;/p&gt;

&lt;p&gt;&lt;img alt="SaleHoo Insights tool" class="img-responsive rounded-4" src="//cdn.salehoo.com/files/image/blog/ecommerce-statistic-04.png" /&gt;&lt;/p&gt;

&lt;h2 id="ecommerce-statistics-by-product-category"&gt;eCommerce statistics by product category&lt;/h2&gt;

&lt;p&gt;Average data hides category variance. Here&amp;#39;s where the variance matters.&lt;/p&gt;

&lt;div class="table-responsive rounded-4 border mb-4"&gt;
&lt;table class="table align-middle mb-0"&gt;
	&lt;thead class="table-light"&gt;
		&lt;tr&gt;
			&lt;th class="py-3 ps-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Category&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Online share of category retail&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;YoY growth (2025&amp;ndash;26)&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle"&gt;
			&lt;h5 class="m-0"&gt;Avg. return rate&lt;/h5&gt;
			&lt;/th&gt;
		&lt;/tr&gt;
	&lt;/thead&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Media (books, music, video)&lt;/td&gt;
			&lt;td&gt;75%+&lt;/td&gt;
			&lt;td&gt;4&amp;ndash;6%&lt;/td&gt;
			&lt;td&gt;&amp;lt;5%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Toys, hobbies, games&lt;/td&gt;
			&lt;td&gt;55&amp;ndash;60%&lt;/td&gt;
			&lt;td&gt;6&amp;ndash;8%&lt;/td&gt;
			&lt;td&gt;8&amp;ndash;10%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Electronics&lt;/td&gt;
			&lt;td&gt;50&amp;ndash;55%&lt;/td&gt;
			&lt;td&gt;5&amp;ndash;7%&lt;/td&gt;
			&lt;td&gt;7&amp;ndash;9%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Office supplies&lt;/td&gt;
			&lt;td&gt;45&amp;ndash;50%&lt;/td&gt;
			&lt;td&gt;3&amp;ndash;5%&lt;/td&gt;
			&lt;td&gt;6&amp;ndash;8%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Apparel and footwear&lt;/td&gt;
			&lt;td&gt;35&amp;ndash;40%&lt;/td&gt;
			&lt;td&gt;7&amp;ndash;9%&lt;/td&gt;
			&lt;td&gt;25&amp;ndash;35%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Beauty and personal care&lt;/td&gt;
			&lt;td&gt;25&amp;ndash;30%&lt;/td&gt;
			&lt;td&gt;12&amp;ndash;15%&lt;/td&gt;
			&lt;td&gt;5&amp;ndash;8%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Home and furniture&lt;/td&gt;
			&lt;td&gt;18&amp;ndash;22%&lt;/td&gt;
			&lt;td&gt;6&amp;ndash;9%&lt;/td&gt;
			&lt;td&gt;12&amp;ndash;18%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Pet products&lt;/td&gt;
			&lt;td&gt;15&amp;ndash;20%&lt;/td&gt;
			&lt;td&gt;14&amp;ndash;18%&lt;/td&gt;
			&lt;td&gt;4&amp;ndash;6%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Health and wellness&lt;/td&gt;
			&lt;td&gt;15&amp;ndash;18%&lt;/td&gt;
			&lt;td&gt;15&amp;ndash;20%&lt;/td&gt;
			&lt;td&gt;6&amp;ndash;9%&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold border-bottom-0"&gt;Grocery and food&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;12&amp;ndash;15%&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;18&amp;ndash;22%&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;3&amp;ndash;5%&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
&lt;/div&gt;

&lt;p class="fst-italic text-black-50"&gt;Sources: eMarketer category eCommerce penetration data, NRF returns research, multiple industry reports. Ranges reflect variance across published estimates and 2025&amp;ndash;2026 data updates.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;The fastest-growing categories are grocery, health/wellness, and pet products&lt;/strong&gt;. All three are also categories where consumer trust matters more than price. That&amp;#39;s why subscription models, repeat purchase mechanics, and review quantity matter more in these niches than in fashion.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Fashion is still the largest category by global eCommerce revenue&lt;/strong&gt; despite slower growth, and is forecast to exceed $1 trillion in 2026 (Statista).&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;What this means if you&amp;#39;re picking a category:&lt;/strong&gt; The sweet spot for a new small seller is &amp;quot;above-average growth, below-average return rate.&amp;quot; Pet products, beauty, and health all qualify. Apparel has growth but the returns will eat you alive at small scale. Furniture has decent growth but logistics will eat you alive at small scale. Pick boring before pick exciting.&lt;/p&gt;

&lt;h2 id="methodology-and-sources"&gt;Methodology and sources&lt;/h2&gt;

&lt;p&gt;A statistics page is only as good as its source hierarchy. Ours is below.&lt;/p&gt;

&lt;p&gt;Source hierarchy used in this article (highest authority first):&lt;/p&gt;

&lt;ol&gt;
	&lt;li&gt;&lt;strong&gt;Government data&lt;/strong&gt; &amp;mdash; US Census Bureau (US eCommerce sales), Statistics New Zealand and ABS for regional data where applicable&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Primary research from major industry analysts&lt;/strong&gt; &amp;mdash; eMarketer / Insider Intelligence, Statista, Shopify (their published research, not their marketing claims)&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Specialized research institutions&lt;/strong&gt; &amp;mdash; Baymard Institute (checkout / conversion), Mordor Intelligence (social commerce), FIS WorldPay (payments)&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Platform-published data&lt;/strong&gt; &amp;mdash; Shopify, Adobe Digital Economy Index, Salesforce State of Commerce, JP Morgan Payments&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Industry-leading consumer research&lt;/strong&gt; &amp;mdash; National Retail Federation (returns), Jungle Scout (Amazon seller behavior)&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;First-party SaleHoo data&lt;/strong&gt; &amp;mdash; our seller community surveys, supplier directory analytics, and member success stories (clearly labeled where used)&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;&lt;strong&gt;Where credible sources disagree&lt;/strong&gt;, we show both numbers and explain the methodology difference. Most commonly, eMarketer (more conservative, B2C-focused) and Statista (broader definition that includes some cross-border B2C) diverge by 5&amp;ndash;10% on global figures. Neither is wrong. They&amp;#39;re measuring slightly different things.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Forecast vs. actual:&lt;/strong&gt; Where we show a 2026 number, we&amp;#39;ve flagged whether it&amp;#39;s a measured 2025/early-2026 figure or a full-year 2026 forecast. Most major analysts publish their forecasts in February&amp;ndash;March of the relevant year, with revisions in mid-year. We update this page quarterly.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;This page was last reviewed:&lt;/strong&gt; May 2026. The next scheduled review is August 2026.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;What we don&amp;#39;t include:&lt;/strong&gt; vendor-research stats from platforms with a clear sales motive (e.g., a payment processor&amp;#39;s &amp;quot;stores using our product convert 35% better&amp;quot; claim), studies older than three years on fast-moving topics, and any stat we can&amp;#39;t verify against at least two independent sources.&lt;/p&gt;

&lt;h2 id="ecommerce-statistics-faq"&gt;eCommerce statistics FAQ&lt;/h2&gt;
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                    "@type": "Question",
                    "name": "What is the global eCommerce market size in 2026?",
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                        "@type": "Answer",
                        "text": "Global retail eCommerce sales are forecast to reach $6.88 trillion in 2026 according to eMarketer, or approximately $7.41 trillion using Statista's broader methodology. The eMarketer figure is the more conservative and widely cited institutional benchmark."
                    }
                },
                {
                    "@type": "Question",
                    "name": "How fast is eCommerce growing?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Global eCommerce is forecast to grow 7.2% in 2026, with growth continuing at roughly 7% through 2028. Some emerging markets (Philippines, Thailand, Brazil) are growing 15–20%+ annually."
                    }
                },
                {
                    "@type": "Question",
                    "name": "What percentage of retail sales are eCommerce?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Globally, eCommerce represents 21.1% of total retail sales in 2026, up from 20.5% in 2025. In the US, eCommerce was 18.7% of retail over the first 11 months of 2025 (US Census Bureau) and is forecast to reach about 22% in 2026."
                    }
                },
                {
                    "@type": "Question",
                    "name": "How many people shop online worldwide?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Approximately 2.77 billion people worldwide shopped online in 2025, representing roughly 33% of the global population. By 2028, eMarketer projects 50% of the global population aged 14 and over will be online shoppers."
                    }
                },
                {
                    "@type": "Question",
                    "name": "Which country has the largest eCommerce market?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "China is the largest eCommerce market by sales volume, with approximately $3.2 trillion in annual eCommerce sales and over 50% of all retail purchases happening online. The US is the second-largest market at $1.47 trillion (2025) and is the largest market most international sellers can practically operate in."
                    }
                },
                {
                    "@type": "Question",
                    "name": "What is the average eCommerce conversion rate?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "The average eCommerce conversion rate sits around 1.8–2.5% globally, with significant variation by category. Beauty and health typically convert at 3%+ for top performers. Furniture and high-AOV categories convert below 1%. Mobile conversion rates lag desktop by around 1.4 percentage points on average."
                    }
                },
                {
                    "@type": "Question",
                    "name": "What is the average cart abandonment rate?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Baymard Institute's September 2025 analysis of 50 published studies puts the average cart abandonment rate at 70.22%. The most recent single-study rate is 71.72%. Mobile abandonment is consistently higher than desktop, with mobile single-study rates often exceeding 85%."
                    }
                },
                {
                    "@type": "Question",
                    "name": "What percentage of eCommerce sales happen on mobile?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Mobile commerce now accounts for 59% of global eCommerce sales (2025–26 data) and is forecast to reach 63% by 2028. In the US, mobile drove $577.6 billion in eCommerce sales in 2025, around 40% of total US eCommerce."
                    }
                },
                {
                    "@type": "Question",
                    "name": "What are the biggest eCommerce trends for sellers in 2026?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Four practical trends: AI-driven product discovery (especially through ChatGPT and similar agents), TikTok Shop scaling to a major channel for visual products under $50, BNPL gaining share in apparel and electronics, and structured data / AI-readability becoming a real discovery advantage. The 'old' trends (mobile-first, omnichannel, free shipping expectations) are now baseline, not trends."
                    }
                },
                {
                    "@type": "Question",
                    "name": "Is eCommerce still worth starting in 2026?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Yes, with caveats. The market is still growing, the buyer pool is expanding, and supplier infrastructure is more accessible than ever. The harder truth: it's more competitive than at any point in the last decade, organic acquisition is slower than the case studies suggest, and the path to profitability typically takes 6–18 months for a small seller. The sellers who succeed in 2026 do supplier vetting properly, ship from regional warehouses where possible, and focus on a specific category rather than building a general store."
                    }
                }
            ]
        }

    &lt;/script&gt;

&lt;div class="faq rounded-3"&gt;
&lt;div class="accordion accordion-flush mb-2 font-size-md-16" id="accordionFaq"&gt;
&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingOne"&gt;&lt;button aria-controls="faq1" aria-expanded="true" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq1" data-bs-toggle="collapse" type="button"&gt;What is the global eCommerce market size in 2026?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingOne" class="accordion-collapse collapse show" data-bs-parent="#accordionFaq" id="faq1"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;Global retail eCommerce sales are forecast to reach $6.88 trillion in 2026 according to eMarketer, or approximately $7.41 trillion using Statista&amp;#39;s broader methodology. The eMarketer figure is the more conservative and widely cited institutional benchmark.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingTwo"&gt;&lt;button aria-controls="faq2" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq2" data-bs-toggle="collapse" type="button"&gt;How fast is eCommerce growing?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingTwo" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq2"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;Global eCommerce is forecast to grow 7.2% in 2026, with growth continuing at roughly 7% through 2028. Some emerging markets (Philippines, Thailand, Brazil) are growing 15&amp;ndash;20%+ annually.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingThree"&gt;&lt;button aria-controls="faq3" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq3" data-bs-toggle="collapse" type="button"&gt;What percentage of retail sales are eCommerce?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingThree" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq3"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;Globally, eCommerce represents 21.1% of total retail sales in 2026, up from 20.5% in 2025. In the US, eCommerce was 18.7% of retail over the first 11 months of 2025 (US Census Bureau) and is forecast to reach about 22% in 2026.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingFour"&gt;&lt;button aria-controls="faq4" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq4" data-bs-toggle="collapse" type="button"&gt;How many people shop online worldwide?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingFour" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq4"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;Approximately 2.77 billion people worldwide shopped online in 2025, representing roughly 33% of the global population. By 2028, eMarketer projects 50% of the global population aged 14 and over will be online shoppers.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingFive"&gt;&lt;button aria-controls="faq5" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq5" data-bs-toggle="collapse" type="button"&gt;Which country has the largest eCommerce market?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingFive" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq5"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;China is the largest eCommerce market by sales volume, with approximately $3.2 trillion in annual eCommerce sales and over 50% of all retail purchases happening online. The US is the second-largest market at $1.47 trillion (2025) and is the largest market most international sellers can practically operate in.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingSix"&gt;&lt;button aria-controls="faq6" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq6" data-bs-toggle="collapse" type="button"&gt;What is the average eCommerce conversion rate?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingSix" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq6"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;The average eCommerce conversion rate sits around 1.8&amp;ndash;2.5% globally, with significant variation by category. Beauty and health typically convert at 3%+ for top performers. Furniture and high-AOV categories convert below 1%. Mobile conversion rates lag desktop by around 1.4 percentage points on average.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingSeven"&gt;&lt;button aria-controls="faq7" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq7" data-bs-toggle="collapse" type="button"&gt;What is the average cart abandonment rate?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingSeven" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq7"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;Baymard Institute&amp;#39;s September 2025 analysis of 50 published studies puts the average cart abandonment rate at 70.22%. The most recent single-study rate is 71.72%. Mobile abandonment is consistently higher than desktop, with mobile single-study rates often exceeding 85%.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingEight"&gt;&lt;button aria-controls="faq8" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq8" data-bs-toggle="collapse" type="button"&gt;What percentage of eCommerce sales happen on mobile?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingEight" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq8"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;Mobile commerce now accounts for 59% of global eCommerce sales (2025&amp;ndash;26 data) and is forecast to reach 63% by 2028. In the US, mobile drove $577.6 billion in eCommerce sales in 2025, around 40% of total US eCommerce.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingNine"&gt;&lt;button aria-controls="faq9" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq9" data-bs-toggle="collapse" type="button"&gt;What are the biggest eCommerce trends for sellers in 2026?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingNine" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq9"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;Four practical trends: AI-driven product discovery (especially through ChatGPT and similar agents), TikTok Shop scaling to a major channel for visual products under $50, BNPL gaining share in apparel and electronics, and structured data / AI-readability becoming a real discovery advantage. The &amp;quot;old&amp;quot; trends (mobile-first, omnichannel, free shipping expectations) are now baseline, not trends.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingTen"&gt;&lt;button aria-controls="faq10" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq10" data-bs-toggle="collapse" type="button"&gt;Is eCommerce still worth starting in 2026?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingTen" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq10"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;Yes, with caveats. The market is still growing, the buyer pool is expanding, and supplier infrastructure is more accessible than ever. The harder truth: it&amp;#39;s more competitive than at any point in the last decade, organic acquisition is slower than the case studies suggest, and the path to profitability typically takes 6&amp;ndash;18 months for a small seller. The sellers who succeed in 2026 do supplier vetting properly, ship from regional warehouses where possible, and focus on a specific category rather than building a general store.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;p&gt;For more practical guides on starting and growing an online store, see our &lt;a href="/learn"&gt;Learn hub&lt;/a&gt;. To find vetted suppliers, browse the &lt;a href="/supplier-directory"&gt;SaleHoo supplier directory&lt;/a&gt;. For product research data backed by 1.6 million tracked products, see &lt;a href="/insights"&gt;SaleHoo Insights&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description><author>simon-slade</author><pubDate>Mon, 25 May 2026 04:33:23 +0000</pubDate></item><item><title>How Do Trending Products and the Right Suppliers Work Together to Drive Ecommerce Success?</title><link>https://www.salehoo.com/blog/trending-products-suppliers-guide</link><guid>https://www.salehoo.com/blog/trending-products-suppliers-guide</guid><description>&lt;p&gt;Trending products generate demand. The right suppliers ensure you can deliver that demand profitably and reliably. When both are aligned, you create a system where product momentum drives traffic and strong supplier relationships convert that traffic into consistent revenue.&lt;/p&gt;

&lt;h2 id="why-trending-products-are-powerful"&gt;Why are trending products so powerful in ecommerce?&lt;/h2&gt;

&lt;p&gt;Trending products work because they already have attention, demand, and engagement. Instead of trying to convince customers to buy, you are meeting them where interest already exists.&lt;/p&gt;

&lt;p&gt;These products typically show:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Rising engagement on platforms like TikTok&lt;/li&gt;
	&lt;li&gt;Increasing search volume across Google and marketplaces like Amazon&lt;/li&gt;
	&lt;li&gt;Strong emotional or problem-solving appeal&lt;/li&gt;
	&lt;li&gt;Cross-platform visibility&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Many leading sellers now identify these opportunities by using the &lt;a href="https://www.sellthetrend.com" rel="nofollow" target="_blank"&gt;Sell The Trend&lt;/a&gt; NEXUS AI which aggregates data from over 1,000,000 stores across the e-commerce ecosystem, ensuring demand is mathematically validated before they ever look for a supplier.&lt;/p&gt;

&lt;p&gt;When a product is already gaining traction, everything else becomes easier. Marketing costs drop. Conversion rates increase. SEO becomes more effective.&lt;/p&gt;

&lt;h2 id="why-trending-product-is-not-enough"&gt;Why isn&amp;rsquo;t a trending product enough on its own?&lt;/h2&gt;

&lt;p&gt;A trending product without the right supplier creates risk.&lt;/p&gt;

&lt;p&gt;Even if demand is high, poor supplier execution can lead to:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Slow shipping times&lt;/li&gt;
	&lt;li&gt;Low product quality&lt;/li&gt;
	&lt;li&gt;High refund rates&lt;/li&gt;
	&lt;li&gt;Negative customer reviews&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;This is where supplier sourcing becomes critical.&lt;/p&gt;

&lt;p&gt;Platforms like &lt;a href="https://www.salehoo.com"&gt;SaleHoo&lt;/a&gt; provide access to over 8,000 vetted suppliers, including wholesalers, manufacturers, and dropshippers. These suppliers are pre-screened to ensure reliability and reduce the risk of scams or poor service.&lt;/p&gt;

&lt;p&gt;Instead of guessing which suppliers to trust, sellers can work with partners that are already verified and tested.&lt;/p&gt;

&lt;h2 id="suppliers-impact-profitability-scalability"&gt;How do suppliers impact profitability and scalability?&lt;/h2&gt;

&lt;p&gt;The supplier you choose directly affects your margins, delivery speed, and customer experience.&lt;/p&gt;

&lt;p&gt;Strong suppliers provide:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Competitive wholesale pricing&lt;/li&gt;
	&lt;li&gt;Reliable inventory and fulfillment&lt;/li&gt;
	&lt;li&gt;Faster shipping options&lt;/li&gt;
	&lt;li&gt;Consistent product quality&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Weak suppliers do the opposite. They create friction at every stage of the business.&lt;/p&gt;

&lt;p&gt;With tools like SaleHoo, sellers can filter suppliers by location, shipping region, and product category. This makes it easier to find partners that align with your market and operational needs.&lt;/p&gt;

&lt;p&gt;For example:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Local suppliers can reduce shipping times&lt;/li&gt;
	&lt;li&gt;Specialized suppliers can improve product quality&lt;/li&gt;
	&lt;li&gt;High-volume suppliers can support scaling&lt;/li&gt;
&lt;/ul&gt;

&lt;div class="block my-4"&gt;&#128161; &lt;strong&gt;Pro Tip:&lt;/strong&gt; Always evaluate suppliers based on delivery reliability, not just price. Faster shipping often leads to higher conversion rates and fewer refunds.&lt;/div&gt;

&lt;h2 id="alignment-outcomes"&gt;What happens when trending products and suppliers are aligned?&lt;/h2&gt;

&lt;p class="text-center"&gt;&lt;img class="img-responsive img-fluid rounded-4" src="//cdn.salehoo.com/files/image/blog/trending-products-suppliers-guide-01.png" /&gt;&lt;/p&gt;

&lt;p&gt;This is where real growth happens.&lt;/p&gt;

&lt;p&gt;When you combine validated demand with reliable sourcing:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Products sell faster because demand already exists&lt;/li&gt;
	&lt;li&gt;Customers receive orders on time, improving trust&lt;/li&gt;
	&lt;li&gt;Reviews and engagement improve, boosting SEO&lt;/li&gt;
	&lt;li&gt;Profit margins become more predictable&lt;/li&gt;
&lt;/ul&gt;

&lt;h3&gt;Comparison of approaches&lt;/h3&gt;

&lt;div class="table-responsive rounded-4 border mb-4"&gt;
&lt;table class="table align-middle mb-0"&gt;
	&lt;thead class="table-light"&gt;
		&lt;tr&gt;
			&lt;th class="py-3 ps-3 align-middle" style=""&gt;
			&lt;h5 class="m-0"&gt;Approach&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle" style=""&gt;
			&lt;h5 class="m-0"&gt;Outcome&lt;/h5&gt;
			&lt;/th&gt;
		&lt;/tr&gt;
	&lt;/thead&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;td&gt;Trending product + unverified supplier&lt;/td&gt;
			&lt;td&gt;High refunds, poor customer experience&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="border-bottom-0"&gt;Validated product + vetted supplier&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;Consistent sales and scalable growth&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
&lt;/div&gt;

&lt;p&gt;This alignment creates a feedback loop where strong performance leads to better rankings, more traffic, and increased sales.&lt;/p&gt;

&lt;p&gt;When you combine validated demand with reliable sourcing, the results are reflected in the bottom line. According to Sell The Trend, stores utilizing AI-validate trending products and reliable supplier filtering see conversion rates up to 30% higher, as customers are presented with the right product and a trustworthy delivery promise.&lt;/p&gt;

&lt;h2 id="building-the-system"&gt;How do modern sellers build this system?&lt;/h2&gt;

&lt;p&gt;The most effective ecommerce businesses follow a structured workflow that combines discovery and sourcing.&lt;/p&gt;

&lt;h3&gt;Step 1: Identify trending demand&lt;/h3&gt;

&lt;p&gt;Use Sell The Trend&amp;rsquo;s real-time ad explorers to see what&amp;rsquo;s actually converting right now.&lt;/p&gt;

&lt;h3&gt;Step 2: Validate product performance&lt;/h3&gt;

&lt;p&gt;Look for consistent signals such as engagement growth, repeat visibility, and strong margins.&lt;/p&gt;

&lt;h3&gt;Step 3: Secure reliable suppliers&lt;/h3&gt;

&lt;p&gt;Work with Salehoo&amp;rsquo;s vetted directories and supplier networks to ensure product quality and fulfillment reliability.&lt;/p&gt;

&lt;h3&gt;Step 4: Launch and optimize&lt;/h3&gt;

&lt;p&gt;List products, optimize pages, and scale traffic through SEO and paid channels.&lt;/p&gt;

&lt;p&gt;This system reduces guesswork and increases the probability of success.&lt;/p&gt;

&lt;h2 id="importance-of-supplier-verification"&gt;Why supplier verification matters more than ever&lt;/h2&gt;

&lt;p&gt;As ecommerce grows, supplier risk becomes a bigger issue.&lt;/p&gt;

&lt;p&gt;Many sellers still rely on marketplaces like AliExpress, where supplier quality can vary widely.&lt;/p&gt;

&lt;p&gt;In contrast, curated directories focus on:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Pre-vetted suppliers&lt;/li&gt;
	&lt;li&gt;Verified business practices&lt;/li&gt;
	&lt;li&gt;Transparent reviews and feedback&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;This reduces the likelihood of:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Fraudulent suppliers&lt;/li&gt;
	&lt;li&gt;Poor communication&lt;/li&gt;
	&lt;li&gt;Inconsistent product quality&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;According to &lt;a href="https://www.salehoo.com"&gt;SaleHoo&lt;/a&gt;, every supplier in its directory is manually vetted to ensure legitimacy and safe business practices.&lt;/p&gt;

&lt;p&gt;This level of verification is critical when scaling a business.&lt;/p&gt;

&lt;h2 id="impact-on-customer-experience"&gt;How does supplier choice affect customer experience?&lt;/h2&gt;

&lt;p&gt;Customer experience is directly tied to supplier performance.&lt;/p&gt;

&lt;p&gt;A strong supplier leads to:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Faster delivery&lt;/li&gt;
	&lt;li&gt;Better packaging&lt;/li&gt;
	&lt;li&gt;Higher perceived value&lt;/li&gt;
	&lt;li&gt;Positive reviews&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;A weak supplier leads to:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Delays and complaints&lt;/li&gt;
	&lt;li&gt;Refunds and chargebacks&lt;/li&gt;
	&lt;li&gt;Damage to brand reputation&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;This is why sourcing is not just an operational decision. It is a growth decision.&lt;/p&gt;

&lt;div class="block my-4"&gt;&#128161; &lt;strong&gt;Pro Tip:&lt;/strong&gt; Order samples before scaling a product. This helps you validate quality and shipping times before investing in marketing.&lt;/div&gt;

&lt;h2 id="ideal-workflow"&gt;What is the ideal workflow for combining products and suppliers?&lt;/h2&gt;

&lt;p&gt;The most effective strategy follows a simple principle. Do not separate product selection from supplier sourcing.&lt;/p&gt;

&lt;p&gt;Instead, treat them as one system:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Discover products with proven demand&lt;/li&gt;
	&lt;li&gt;Validate engagement and market fit&lt;/li&gt;
	&lt;li&gt;Secure reliable suppliers early&lt;/li&gt;
	&lt;li&gt;Optimize and scale with confidence&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;This integrated approach ensures that every product you launch has both demand and operational support.&lt;/p&gt;

&lt;h2 id="faq"&gt;Frequently Asked Questions&lt;/h2&gt;
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                        "@type": "Answer",
                        "text": "They already have demand and engagement, which makes it easier to generate sales and traffic."
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                },
                {
                    "@type": "Question",
                    "name": "Can a good supplier make a bad product succeed?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "A good supplier improves execution, but it cannot create demand. Product selection still comes first."
                    }
                },
                {
                    "@type": "Question",
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                        "@type": "Answer",
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    &lt;/script&gt;

&lt;div class="faq rounded-3"&gt;
&lt;div class="accordion accordion-flush mb-2 font-size-md-16" id="accordionFaq"&gt;
&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingOne"&gt;&lt;button aria-controls="faq1" aria-expanded="true" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq1" data-bs-toggle="collapse" type="button"&gt;Why are trending products important in dropshipping?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingOne" class="accordion-collapse collapse show" data-bs-parent="#accordionFaq" id="faq1"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;They already have demand and engagement, which makes it easier to generate sales and traffic.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingTwo"&gt;&lt;button aria-controls="faq2" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq2" data-bs-toggle="collapse" type="button"&gt;Can a good supplier make a bad product succeed?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingTwo" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq2"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;A good supplier improves execution, but it cannot create demand. Product selection still comes first.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingThree"&gt;&lt;button aria-controls="faq3" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq3" data-bs-toggle="collapse" type="button"&gt;How do you find reliable suppliers?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingThree" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq3"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;Use vetted directories or platforms that verify suppliers and provide transparency through reviews and data.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingFour"&gt;&lt;button aria-controls="faq4" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq4" data-bs-toggle="collapse" type="button"&gt;Is supplier location important?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingFour" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq4"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;Yes. Local suppliers can reduce shipping times and improve customer satisfaction.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="accordion-item bg-transparent"&gt;
&lt;div class="accordion-header mb-0" id="flush-headingFive"&gt;&lt;button aria-controls="faq5" aria-expanded="false" class="accordion-button font-weight-semibold collapsed bg-transparent shadow-none px-3" data-bs-target="#faq5" data-bs-toggle="collapse" type="button"&gt;What is the biggest mistake sellers make?&lt;/button&gt;&lt;/div&gt;

&lt;div aria-labelledby="flush-headingFive" class="accordion-collapse collapse" data-bs-parent="#accordionFaq" id="faq5"&gt;
&lt;div class="accordion-body py-0"&gt;
&lt;p&gt;Focusing only on products without considering supplier reliability. Both must work together.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;h2 id="final-thoughts"&gt;Final Thoughts&lt;/h2&gt;

&lt;p&gt;The power of ecommerce does not come from products alone or suppliers alone. It comes from the connection between them.&lt;/p&gt;

&lt;p&gt;Trending products create opportunity. The right suppliers turn that opportunity into profit.&lt;/p&gt;

&lt;p&gt;When both are aligned, you move from unpredictable results to a scalable system. Demand drives traffic. Suppliers deliver the experience. And together, they build a business that can grow consistently in a competitive market.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description><author>rush.wehbi</author><pubDate>Fri, 01 May 2026 00:16:35 +0000</pubDate></item><item><title>A Comprehensive Review of Worldwide Brands in 2026: Is It Still Worth It?</title><link>https://www.salehoo.com/blog/world-wide-brands-review-and-comments-on-world-wide-brands</link><guid>https://www.salehoo.com/blog/world-wide-brands-review-and-comments-on-world-wide-brands</guid><description>&lt;p&gt;In the ever-evolving world of eCommerce, staying ahead of the competition often comes down to the quality of your suppliers. As the eCommerce landscape becomes more competitive and saturated, sourcing products from reliable and cost-effective suppliers has never been more critical. For over two decades, Worldwide Brands has positioned itself as a premier wholesale directory, offering a comprehensive list of vetted suppliers to online sellers. But as we navigate, the question arises: Does Worldwide Brands still stand as a leader in the industry, or have other directories caught up?&lt;/p&gt;

&lt;h2 id="Worldwide-Brands-vs-SaleHoo"&gt;Worldwide Brands vs. SaleHoo&lt;/h2&gt;

&lt;div class="table-responsive rounded-4 border mb-4"&gt;
&lt;table class="table align-middle mb-0"&gt;
	&lt;thead class="table-light"&gt;
		&lt;tr&gt;
			&lt;th class="py-3 ps-3 align-middle" style="width:33.3%"&gt;
			&lt;h5 class="m-0"&gt;Features&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle" style="width:33.3%"&gt;
			&lt;h5 class="m-0"&gt;SaleHoo&lt;/h5&gt;
			&lt;/th&gt;
			&lt;th class="py-3 align-middle" style="width:33.3%"&gt;
			&lt;h5 class="m-0"&gt;Worldwide Brands&lt;/h5&gt;
			&lt;/th&gt;
		&lt;/tr&gt;
	&lt;/thead&gt;
	&lt;tbody&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Annual Membership&lt;/td&gt;
			&lt;td&gt;$9 USD/month (billed annually)&lt;/td&gt;
			&lt;td&gt;Not Available&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Lifetime Membership&lt;/td&gt;
			&lt;td&gt;$299 USD&lt;/td&gt;
			&lt;td&gt;$299 USD&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;BBB Rating&lt;/td&gt;
			&lt;td&gt;4.5 &amp;quot;Excellent&amp;quot;&lt;/td&gt;
			&lt;td&gt;No Reviews&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;60 Days Money Back Guarantee&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Vetted Suppliers &amp;amp; Products&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Wholesale Suppliers&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Dropshipping Suppliers&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Liquidation Suppliers&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
			&lt;td&gt;❌&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;International Suppliers&lt;/td&gt;
			&lt;td&gt;✅ &lt;span class="text-muted small"&gt;(Global reach)&lt;/span&gt;&lt;/td&gt;
			&lt;td&gt;❌ &lt;span class="text-muted small"&gt;(Primarily USA &amp;amp; Canada)&lt;/span&gt;&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Access to Product Catalog&lt;/td&gt;
			&lt;td&gt;✅ &lt;span class="text-muted small"&gt;(including pricing)&lt;/span&gt;&lt;/td&gt;
			&lt;td&gt;❌&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Show Product Pricing&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
			&lt;td&gt;❌&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Filter by Worldwide Shipping&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
			&lt;td&gt;❌&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Market Research Tool (SaleHoo Labs)&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
			&lt;td&gt;❌&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Dropship Tool (SaleHoo Dropship)&lt;/td&gt;
			&lt;td&gt;✅ &lt;span class="text-muted small"&gt;(separate product)&lt;/span&gt;&lt;/td&gt;
			&lt;td&gt;❌&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;24/7 Email and Chat Support&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
			&lt;td&gt;❌&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Directory Interface&lt;/td&gt;
			&lt;td&gt;Modern, user-friendly&lt;/td&gt;
			&lt;td&gt;Dated, text-heavy with ads&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Types of Suppliers&lt;/td&gt;
			&lt;td&gt;Wholesalers, Dropshippers, Liquidators&lt;/td&gt;
			&lt;td&gt;Wholesalers, Dropshippers&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;Supplier Locations&lt;/td&gt;
			&lt;td&gt;Global&lt;/td&gt;
			&lt;td&gt;Mainly USA and Canada&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold"&gt;New Suppliers Added Regularly&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
			&lt;td&gt;✅&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr&gt;
			&lt;td class="py-3 ps-3 font-weight-semibold border-bottom-0"&gt;Submit Supplier Requests&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;✅&lt;/td&gt;
			&lt;td class="border-bottom-0"&gt;✅&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
&lt;/div&gt;

&lt;p&gt;&lt;a class="btn btn-outline-primary my-2 text-decoration-none" href="/supplier-directory"&gt;Try SaleHoo Directory&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Whether you&amp;#39;re a seasoned eCommerce entrepreneur or just starting your journey, choosing the right &lt;a href="https://www.salehoo.com/wholesale"&gt;wholesale directory&lt;/a&gt; is crucial. This in-depth review of Worldwide Brands will help you make an informed decision by examining its features, pros and cons, and comparing it to other leading alternatives. We&amp;#39;ll also provide insights from other sellers, gathered from various online forums and communities, to give you a well-rounded perspective on whether Worldwide Brands is worth your investment.&lt;/p&gt;

&lt;h2 id="Understanding-Worldwide-Brands"&gt;Understanding Worldwide Brands: What Exactly Is It?&lt;/h2&gt;

&lt;p class="text-center"&gt;&lt;img class="img-responsive img-fluid rounded-4" src="//cdn.salehoo.com/files/image/blog/world-wide-brands-review-and-comments-01.png" /&gt;&lt;/p&gt;

&lt;p&gt;Worldwide Brands is a wholesale directory that connects online sellers with &lt;a href="https://www.salehoo.com/learn/finding-dropship-suppliers"&gt;legitimate suppliers&lt;/a&gt;. It&amp;rsquo;s marketed as a high-end resource, designed for sellers who want to ensure they are dealing with reputable wholesalers. Since its inception in 1999, Worldwide Brands has built a reputation for offering a large and diverse list of suppliers, particularly those based in the United States.&lt;/p&gt;

&lt;p&gt;For those looking to sell on platforms like Amazon, eBay, or their own online stores, having a reliable source of inventory is crucial. However, finding trustworthy suppliers can be challenging, with many risks including scams, inflated prices, or unreliable suppliers. This is where a directory like Worldwide Brands becomes invaluable. The directory&amp;#39;s main selling point is its extensive, vetted list of suppliers, which allows sellers to source products with greater confidence.&lt;/p&gt;

&lt;h2 id="A-Step-by-Step-Guide"&gt;How Worldwide Brands Operates: A Step-by-Step Guide&lt;/h2&gt;

&lt;p&gt;The operation of Worldwide Brands is designed to be user-friendly, making it accessible to both seasoned sellers and those new to the industry. Here&amp;rsquo;s a breakdown of how it works:&lt;/p&gt;

&lt;ol&gt;
	&lt;li&gt;&lt;strong&gt;Accessing the Directory:&lt;/strong&gt; Once you purchase a membership, you gain lifetime access to the Worldwide Brands directory. The membership fee, is a one-time payment of $299. Occasionally, the company offers discounts, bringing the price down to $199, but these are not guaranteed and should not be relied upon.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Searching for Suppliers:&lt;/strong&gt; The directory allows you to search for suppliers based on various criteria such as product category, brand name, location, and more. This search functionality is particularly useful for sellers who have a specific product in mind or those who want to explore suppliers within a certain region, particularly within the U.S.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Vetted Supplier List:&lt;/strong&gt; Worldwide Brands prides itself on its extensive vetting process. Suppliers listed in the directory have undergone a rigorous screening process to ensure they are legitimate wholesalers. This process includes verifying the supplier&amp;#39;s business operations, checking references, and ensuring they can offer products at genuine wholesale prices.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Supplier Information:&lt;/strong&gt; Clicking on a supplier&amp;rsquo;s listing provides detailed information about the company, including its name, address, website, contact details, and terms of business. However, one of the limitations is that the directory does not provide detailed product listings or pricing information. This means you will need to contact suppliers directly to obtain this information, which can be time-consuming.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;U.S. Focused Suppliers:&lt;/strong&gt; A significant portion of Worldwide Brands&amp;#39; suppliers are based in the United States. While this is beneficial for sellers who prioritize faster shipping times and dealing with suppliers within the same legal framework, it may not be ideal for those looking for the most competitive prices globally. Non-U.S. suppliers might offer lower prices due to different manufacturing and labor costs.&lt;/li&gt;
&lt;/ol&gt;

&lt;h2 id="How-SaleHoo-Works"&gt;How SaleHoo Works&lt;/h2&gt;

&lt;h3&gt;1. Create Your SaleHoo Account&lt;/h3&gt;

&lt;p&gt;Start by joining SaleHoo Directory with an annual or lifetime membership. Once you&amp;#39;re in, you&amp;#39;ll gain immediate access to a network of over 8,000 vetted suppliers and the powerful Market Insights tool to help you spot the right products from the very beginning.&lt;/p&gt;

&lt;h3&gt;2. Search for the Right Suppliers&lt;/h3&gt;

&lt;p class="text-center"&gt;&lt;img class="img-responsive img-fluid rounded-4" src="//cdn.salehoo.com/files/image/screenshot/ss-directory-search-results-suppliers.png" /&gt;&lt;/p&gt;

&lt;p&gt;Inside the Directory, you can search by product category or use advanced filters to zero in on suppliers that match your business needs. From shipping preferences to supplier type and minimum order quantities, it&amp;rsquo;s easy to narrow things down and find suppliers that align with your goals &amp;mdash; whether you&amp;rsquo;re testing your first product or scaling up.&lt;/p&gt;

&lt;h3&gt;3. Explore Supplier Profiles&lt;/h3&gt;

&lt;p&gt;Click into any listing to see detailed supplier profiles, complete with product types, shipping terms, and contact info. This is where you get a real sense of who you&amp;#39;re working with and whether their product lineup and policies will suit your business style.&lt;/p&gt;

&lt;h3&gt;4. Reach Out and Start Building Relationships&lt;/h3&gt;

&lt;p&gt;Once you&amp;rsquo;ve found someone who looks like a good fit, it&amp;rsquo;s simple to make contact. Use pre-written email templates or pick up the phone &amp;mdash; whichever suits your communication style. A clear and friendly first message often sets the tone for a smooth working relationship.&lt;/p&gt;

&lt;h3&gt;5. Discover What to Sell with Market Insights&lt;/h3&gt;

&lt;p class="text-center"&gt;&lt;img class="img-responsive img-fluid rounded-4" src="//cdn.salehoo.com/files/image/mi-pre-purchase-ss-01.png" /&gt;&lt;/p&gt;

&lt;p&gt;Not sure what&amp;rsquo;s trending or how competitive a product is? Market Insights helps take the guesswork out. You can browse thousands of products and access real data on sell rate, demand, and average pricing &amp;mdash; making it much easier to spot high-potential products in profitable niches.&lt;/p&gt;

&lt;h3&gt;6. Source and Start Selling&lt;/h3&gt;

&lt;p&gt;After connecting with a supplier and selecting your product, you&amp;rsquo;re ready to go live. Whether you&amp;#39;re selling on your own Shopify store, eBay, or Amazon, SaleHoo makes it easier to launch with trusted partners, smart data, and a strong foundation for growth.&lt;/p&gt;

&lt;h2 id="The-Pros-and-Cons"&gt;The Pros and Cons of Using Worldwide Brands&lt;/h2&gt;

&lt;p&gt;Like any tool, Worldwide Brands has its strengths and weaknesses. Here&amp;rsquo;s a closer look at what the platform offers and where it may fall short:&lt;/p&gt;

&lt;p class="text-center"&gt;&lt;img class="img-responsive img-fluid rounded-4" src="//cdn.salehoo.com/files/image/blog/world-wide-brands-review-and-comments-02.png" /&gt;&lt;/p&gt;

&lt;h5 class="mb-3"&gt;Pros:&lt;/h5&gt;

&lt;ul&gt;
	&lt;li&gt;&lt;strong&gt;Extensive Supplier Database:&lt;/strong&gt; One of Worldwide Brands&amp;rsquo; biggest advantages is its vast directory of vetted suppliers. This reduces the risk of dealing with fraudulent or unreliable suppliers, which is a common concern in the eCommerce space.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Lifetime Membership:&lt;/strong&gt; The one-time payment for lifetime access is appealing for long-term sellers. This eliminates the need for recurring subscription fees, which can add up over time.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Focus on U.S. Suppliers:&lt;/strong&gt; For sellers who prioritize faster shipping and dealing with domestic suppliers, Worldwide Brands&amp;rsquo; emphasis on U.S.-based suppliers is a significant advantage.&lt;/li&gt;
&lt;/ul&gt;

&lt;h5 class="mb-3"&gt;Cons:&lt;/h5&gt;

&lt;ul&gt;
	&lt;li&gt;&lt;strong&gt;High Membership Cost:&lt;/strong&gt; At $299, the membership fee is relatively high compared to other wholesale directories. This can be a barrier for new sellers or those on a tight budget.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Limited International Reach:&lt;/strong&gt; The focus on U.S. suppliers may not be ideal for sellers looking for the most competitive prices or those who wish to source products from other regions.&lt;/li&gt;
	&lt;li&gt;L&lt;strong&gt;ack of Detailed Product Listings:&lt;/strong&gt; The directory does not provide specific product information or pricing details, which means you&amp;rsquo;ll need to do additional research and contact suppliers directly to get this information.&lt;/li&gt;
&lt;/ul&gt;

&lt;h2 id="A-Compilation-of-Reviews"&gt;What Sellers Are Saying: A Compilation of Reviews&lt;/h2&gt;

&lt;p&gt;To get a better understanding of Worldwide Brands&amp;rsquo; current standing in the market, we&amp;rsquo;ve compiled opinions from various sellers who have used the platform. These reviews are drawn from forums, review sites, and social media platforms.&amp;nbsp;&lt;/p&gt;

&lt;h5 class="mb-3"&gt;Positive Feedback:&lt;/h5&gt;

&lt;ul&gt;
	&lt;li&gt;&lt;strong&gt;Reliable Customer Support:&lt;/strong&gt; Many users commend Worldwide Brands for its responsive and professional customer support. &lt;a href="https://nz.trustpilot.com/reviews/614690ba215cfcced269d8ec" rel="nofollow" target="_blank"&gt;Michael, a reviewer on Trustpilot&lt;/a&gt;, mentioned, &amp;ldquo;Customer service gets right back to you. Very professional.&amp;rdquo; This sentiment is &lt;a href="https://nz.trustpilot.com/reviews/609a6566f9f4870acc2f4e3f" rel="nofollow" target="_blank"&gt;echoed by Kader&lt;/a&gt;, who added, &amp;ldquo;I am very satisfied with the experience and customer service provided. You were very helpful, always replying in a timely manner.&amp;rdquo;&lt;/li&gt;
&lt;/ul&gt;

&lt;h5 class="mb-3"&gt;Negative Feedback:&lt;/h5&gt;

&lt;ul&gt;
	&lt;li&gt;&lt;strong&gt;High Supplier Prices:&lt;/strong&gt; A recurring complaint among users is that the prices offered by many of the suppliers listed on Worldwide Brands are higher than expected. &lt;a href="https://www.webretailer.com/reviews/worldwide-brands/" rel="nofollow" target="_blank"&gt;Summer, in a review on WebRetailer&lt;/a&gt;, pointed out, &amp;ldquo;Many of the vendors are not wholesale. Their prices are too high. Clicking through to a vendor website, I found far too many vendors did not offer wholesale or they did not allow online sales.&amp;rdquo;&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Outdated and Inaccurate Information:&lt;/strong&gt; Some users have expressed frustration with the outdated or inaccurate information in the directory. &lt;a href="https://www.reddit.com/r/ecommerce/comments/1sx6ts/comment/cee3gfc/?utm_source=share&amp;amp;utm_medium=web2x&amp;amp;context=3" rel="nofollow" target="_blank"&gt;DukPep, a Reddit user&lt;/a&gt;, commented, &amp;ldquo;A lot of the information is either outdated or inaccurate. This can lead to wasted time and missed opportunities.&amp;rdquo;&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Better Alternatives Available:&lt;/strong&gt; Some sellers believe there are more affordable and feature-rich alternatives to Worldwide Brands. &lt;a href="https://www.webretailer.com/reviews/worldwide-brands/" rel="nofollow" target="_blank"&gt;Brian, another WebRetailer reviewer&lt;/a&gt;, criticized the platform, saying, &amp;ldquo;Very outdated system. Hard to navigate. They send you soooo many emails trying to get you to purchase more things. Not personable at all. Waste of time and money.&amp;rdquo;&lt;/li&gt;
&lt;/ul&gt;

&lt;h2 id="Who-Should-Consider-Using-Worldwide-Brands"&gt;Who Should Consider Using Worldwide Brands?&lt;/h2&gt;

&lt;p&gt;Worldwide Brands is particularly well-suited for experienced sellers who have a clear understanding of their sourcing needs and are ready to make a long-term investment in a wholesale directory. Here are some scenarios where Worldwide Brands might be the right choice:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;&lt;strong&gt;Experienced Sellers:&lt;/strong&gt; If you have a solid understanding of the eCommerce landscape and know exactly what you&amp;rsquo;re looking for in terms of products and suppliers, Worldwide Brands can be a valuable resource. The directory&amp;rsquo;s extensive list of &lt;a href="https://www.salehoo.com/learn/finding-american-dropshipping-suppliers"&gt;vetted U.S.-based suppliers&lt;/a&gt; is ideal for sellers who prioritize reliability and faster shipping times.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Long-Term Commitment:&lt;/strong&gt; The one-time payment for lifetime access is best suited for sellers who plan to stay in the eCommerce business for the long haul. If you&amp;rsquo;re in it for the long term, the initial investment can pay off over time.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;U.S. Market Focus:&lt;/strong&gt; If your primary market is the United States and you prefer to work with domestic suppliers, Worldwide Brands offers a solid selection of U.S.-based wholesalers.&lt;/li&gt;
&lt;/ul&gt;

&lt;h2 id="How-to-Maximize-Your-Success"&gt;How to Maximize Your Success with Worldwide Brands&lt;/h2&gt;

&lt;p&gt;If you decide that Worldwide Brands is the right fit for your business, it&amp;rsquo;s important to make the most of your membership. Here are some strategies to ensure you get the best return on your investment:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;&lt;strong&gt;Engage with the Community:&lt;/strong&gt; Worldwide Brands offers a forum where you can connect with other sellers, ask questions, and share insights. Engaging with this community can provide valuable tips and advice, especially if you&amp;rsquo;re new to the platform.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Utilize Customer Support:&lt;/strong&gt; Don&amp;rsquo;t hesitate to reach out to Worldwide Brands&amp;rsquo; customer support team if you have any questions or issues. They are known for being responsive and helpful, which can be a great resource as you navigate the directory.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Research Thoroughly:&lt;/strong&gt; Before contacting a supplier, do your due diligence. Research the products you&amp;rsquo;re interested in, &lt;a href="https://www.salehoo.com/insights"&gt;check market trends&lt;/a&gt;, and compare prices with other suppliers. This will help you make informed decisions and avoid overpaying for inventory.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Diversify Your Sales Channels:&lt;/strong&gt; While selling on major platforms like &lt;a href="https://www.salehoo.com/learn/amazon"&gt;Amazon&lt;/a&gt; and &lt;a href="https://www.salehoo.com/learn/ebay"&gt;eBay&lt;/a&gt; is popular, consider diversifying your sales channels by setting up your own online store. This can help you reduce competition and increase your profit margins.&lt;/li&gt;
&lt;/ul&gt;

&lt;h2 id="Exploring-Alternatives"&gt;Exploring Alternatives to Worldwide Brands&lt;/h2&gt;

&lt;p&gt;If you&amp;rsquo;re still on the fence about Worldwide Brands, there are several alternatives that might better suit your needs. Here&amp;rsquo;s a look at some of the most popular options:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;&lt;strong&gt;SaleHoo:&lt;/strong&gt; &lt;a href="https://www.salehoo.com/"&gt;SaleHoo&lt;/a&gt; is a well-known wholesale directory that offers a more affordable alternative to Worldwide Brands. It provides access to over 8,000 vetted suppliers from around the globe, along with additional tools like market research labs and product catalogs. &lt;a href="https://www.salehoo.com/pricing"&gt;SaleHoo&amp;rsquo;s flexible membership options&lt;/a&gt;, including both annual and lifetime plans, make it a great option for sellers at various stages of their eCommerce journey.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Doba:&lt;/strong&gt; &lt;a href="https://www.salehoo.com/learn/doba-review"&gt;Doba&lt;/a&gt; is another popular platform, particularly for dropshipping. It offers a wide range of suppliers and products, with a user-friendly interface that simplifies the sourcing process. Doba also integrates with various eCommerce platforms, making it easy to manage your inventory and orders.&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;AliExpress:&lt;/strong&gt; For sellers looking to source products from international suppliers, &lt;a href="https://www.salehoo.com/salehoo-vs-aliexpress"&gt;AliExpress&lt;/a&gt; offers a vast array of products at competitive prices. The platform is particularly popular for dropshipping, with many suppliers offering direct shipping to customers worldwide. However, it&amp;rsquo;s important to carefully vet suppliers on AliExpress, as the platform is not as rigorously curated as some other directories.&lt;/li&gt;
&lt;/ul&gt;

&lt;h2 id="Is-Worldwide-Brands-Still-Worth-It"&gt;The Verdict: Is Worldwide Brands Still Worth It?&lt;/h2&gt;

&lt;p&gt;Worldwide Brands has been a trusted name in the wholesale directory industry for over two decades. However, as the eCommerce landscape continues to evolve, so too do the needs and expectations of online sellers. While Worldwide Brands offers a robust list of vetted suppliers, particularly in the U.S., its high membership fee, limited international reach, and lack of detailed product information may make it less appealing compared to other options available.&lt;/p&gt;

&lt;p&gt;If you&amp;rsquo;re an experienced seller who values working with U.S.-based suppliers and is looking for a long-term investment, Worldwide Brands could be a worthwhile tool in your eCommerce arsenal. However, if you&amp;rsquo;re just starting out or looking for a more cost-effective and comprehensive solution, exploring alternatives like SaleHoo, Doba, or even free directories like Wholesale Central might be a better fit for your business needs.&lt;/p&gt;

&lt;p&gt;Ultimately, the decision comes down to your specific goals, budget, and the value you place on the features offered by Worldwide Brands. As with any business investment, ask any &lt;a href="https://www.ogscapital.com"&gt;business plan expert&lt;/a&gt; and they&amp;#39;ll tell you it&amp;#39;s essential to weigh the pros and cons carefully before making a commitment.&amp;nbsp;&lt;/p&gt;

&lt;h2 id="Making-Your-Decision"&gt;Moving Forward: Making Your Decision&lt;/h2&gt;

&lt;p&gt;Now that you&amp;rsquo;ve explored the ins and outs of Worldwide Brands, it&amp;rsquo;s time to decide whether it aligns with your business goals. If you&amp;rsquo;re ready to proceed, make sure to use the tips provided to maximize your success. If you&amp;rsquo;re still unsure, consider taking advantage of the free trials or lower-cost alternatives to get a better feel for what each platform offers before making a final decision.&lt;/p&gt;

&lt;p&gt;Remember, the key to success in eCommerce is not just the tools you use, but how effectively you use them. Whether you choose Worldwide Brands or another platform, staying informed, adaptable, and proactive will help you navigate the ever-changing world of online selling.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Let us know your thoughts or share your experiences with Worldwide Brands in the comments below&lt;/strong&gt;. If you have any questions or need further advice, don&amp;rsquo;t hesitate to reach out to our &lt;a href="javascript:$crisp.do('chat:open');"&gt;SaleHoo Experts, who are available 24/7&lt;/a&gt; to assist you with all your eCommerce needs.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description><author>gina-salehoo</author><pubDate>Fri, 01 May 2026 00:18:56 +0000</pubDate></item><item><title>Why Shopify Invested $100m in Klaviyo + Full Klaviyo Review</title><link>https://www.salehoo.com/blog/klaviyo-review</link><guid>https://www.salehoo.com/blog/klaviyo-review</guid><description>&lt;p&gt;The eCommerce giant, Shopify is taking its partnership with Klaviyo to the next level with a $100 million investment in the email marketing startup.&lt;/p&gt;

&lt;p&gt;Klaviyo is also set to become a recommended email solution for Shopify Plus merchants.&lt;/p&gt;

&lt;p&gt;Here&amp;rsquo;s how Klaviyo CEO Andrew Bialecki described the deal:&lt;/p&gt;

&lt;p&gt;&lt;i&gt;&amp;ldquo;The big analogy was like, &amp;lsquo;We&amp;rsquo;re dating, and how do we make this a little more formal? - this is a culmination of all that.&amp;rdquo;&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;While Shopify has cut back in some areas, the Klaviyo announcement shows the platform is still investing big and looking to scale its offerings.&lt;/p&gt;

&lt;p&gt;The announcement follows the news of the Shopify Layoffs this year. You can read all about the layoffs and what it means for eCommerce store owners in our blog post.&lt;/p&gt;

&lt;p&gt;So why is Shopify teaming up with Klaviyo now, and what does it mean for eCommerce store owners?&lt;/p&gt;

&lt;p&gt;That&amp;rsquo;s what we&amp;rsquo;re going to reveal in this post.&lt;/p&gt;

&lt;p&gt;We&amp;rsquo;ll also take a deep dive into the Klaviyo platform with an in-depth review. You&amp;rsquo;ll get a closer look at the best features so you can decide if it&amp;rsquo;s the right platform for you.&lt;/p&gt;

&lt;p&gt;Let&amp;rsquo;s dive in.&lt;/p&gt;

&lt;h2 id="Why-Is-Shopify-Investing-in-Klaviyo"&gt;Why Is Shopify Investing in Klaviyo?&lt;/h2&gt;

&lt;p&gt;To answer this question, we need to look at the big picture. The way eCommerce brands market their products and acquire new customers is changing.&lt;/p&gt;

&lt;p&gt;In 2021, Apple&amp;rsquo;s iOS 14 update hugely impacted Facebook Ads and direct-to-consumer advertising.&lt;/p&gt;

&lt;p&gt;Tracking and targeting specific consumer segments in-app and across social media became much harder. Facebook blamed Apple&amp;rsquo;s privacy changes for a predicted &lt;a href="https://www.businessinsider.com/facebook-blames-apple-10-billion-loss-ad-privacy-warning-2022-2" rel="nofollow" target="_blank"&gt;$10 billion loss&lt;/a&gt; of ad revenue in 2022.&lt;/p&gt;

&lt;p&gt;So what does this have to do with Klaviyo?&lt;/p&gt;

&lt;p&gt;Well, Klaviyo is a email marketing platform that aims to help brands transition to a more personalized marketing model that doesn&amp;rsquo;t rely on third-party tracking.&lt;/p&gt;

&lt;p&gt;Here&amp;rsquo;s how Klaviyo CEO Andrew Bialecki describes Klaviyo&amp;rsquo;s mission:&lt;/p&gt;

&lt;p&gt;&lt;i&gt;&amp;ldquo;Retail is shifting from a transactional model where you sort of treat every customer like you have no idea who they are &amp;mdash; you treat them all the same &amp;mdash; to a world where every customer gets treated differently based on their browsing behavior, their purchase behaviors, their interactions with customer support when they make returns. That&amp;rsquo;s what we&amp;rsquo;re powering.&amp;rdquo;&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;So Klaviyo sees itself as much more than an &lt;a href="https://mailtrap.io/email-marketing/"&gt;email marketing tool&lt;/a&gt;. And so does Shopify.&lt;/p&gt;

&lt;p&gt;With &lt;a href="https://info.kpmg.us/news-perspectives/industry-insights-research/data-privacy-survey-orson-lucas.html" rel="nofollow" target="_blank"&gt;86% of the U.S. general population&lt;/a&gt; saying data privacy is a growing concern for them, platforms like Klaviyo will be key for eCommerce.&lt;/p&gt;

&lt;p&gt;So should you be looking to add Klaviyo to your marketing stack?&lt;/p&gt;

&lt;p&gt;Let&amp;rsquo;s find out in our in-depth review.&lt;/p&gt;

&lt;h2 id="Klaviyo-Review"&gt;Klaviyo Review&lt;/h2&gt;

&lt;div class="container-review"&gt;
&lt;div class="review-hero"&gt;
&lt;div class="review-hero-image"&gt;
&lt;div class="hero-image"&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-logo.png" /&gt;&lt;/div&gt;

&lt;div class="hero-content"&gt;
&lt;h3&gt;Klaviyo&lt;/h3&gt;

&lt;p&gt;We&amp;rsquo;ve looked at the reason behind Shopify&amp;rsquo;s investment, so now let&amp;rsquo;s take a close look at the Klaviyo platform and what it has to offer.&lt;/p&gt;

&lt;p&gt;Every tool has its advantages and disadvantages, and Klaviyo is no different. It&amp;rsquo;s got some great features, but it&amp;rsquo;s lacking in some aspects.&lt;/p&gt;

&lt;p&gt;If you want a quick overview, you&amp;rsquo;ll find the key ratings and the pros and cons of Klaviyo below:&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="review-rating"&gt;
&lt;div class="row"&gt;
&lt;div class="col-md-5"&gt;
&lt;ul class="list-unstyled"&gt;
	&lt;li&gt;&lt;strong&gt;Features:&lt;/strong&gt; &lt;span class="star-value"&gt; &lt;span class="star-icons"&gt; &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; &lt;/span&gt; 9&lt;span class="under"&gt;/10&lt;/span&gt; &lt;/span&gt;&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Ease of Use:&lt;/strong&gt; &lt;span class="star-value"&gt; &lt;span class="star-icons"&gt; &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#d4d6d8" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; &lt;/span&gt; 8&lt;span class="under"&gt;/10&lt;/span&gt; &lt;/span&gt;&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Flexibility:&lt;/strong&gt; &lt;span class="star-value"&gt; &lt;span class="star-icons"&gt; &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; &lt;/span&gt; 9&lt;span class="under"&gt;/10&lt;/span&gt; &lt;/span&gt;&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Support:&lt;/strong&gt; &lt;span class="star-value"&gt; &lt;span class="star-icons"&gt; &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#d4d6d8" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#d4d6d8" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; &lt;/span&gt; 6&lt;span class="under"&gt;/10&lt;/span&gt; &lt;/span&gt;&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Pricing:&lt;/strong&gt; &lt;span class="star-value"&gt; &lt;span class="star-icons"&gt; &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#d4d6d8" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; &lt;/span&gt; 7&lt;span class="under"&gt;/10&lt;/span&gt; &lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;h3&gt;Klaviyo Pros and Cons&lt;/h3&gt;

&lt;div class="review-pros-cons"&gt;
&lt;div class="row"&gt;
&lt;div class="col-md-6"&gt;
&lt;ul class="list-unstyled list-pros"&gt;
	&lt;li&gt;✅ Great selection of email templates that you can customize in the drag-and-drop builder.&lt;/li&gt;
	&lt;li&gt;✅ Advanced segmentation to help you strengthen relationships with your customers.&lt;/li&gt;
	&lt;li&gt;✅ Integrates with almost every platform so you can run multi-channel marketing campaigns.&lt;/li&gt;
	&lt;li&gt;✅ Marketing automation to capture more sales from abandoned carts, create a welcome series, and more.&lt;/li&gt;
	&lt;li&gt;✅ Visual email workflows that make it easy to build sales funnels.&lt;/li&gt;
	&lt;li&gt;✅ Use customer data to create personalized product recommendations.&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;

&lt;div class="col-md-6"&gt;
&lt;ul class="list-unstyled list-cons"&gt;
	&lt;li&gt;❌ Some dashboard and analytics features have a steep learning curve that many beginners will struggle with.&lt;/li&gt;
	&lt;li&gt;❌ Pricing is staggered depending on the size of your email list but is typically more expensive than rival platforms.&lt;/li&gt;
	&lt;li&gt;❌ Lack of customer support options and slow response times.&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;h3&gt;Features &lt;span class="header-score"&gt; Score: &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; 9&lt;span class="under"&gt;/10&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;Klaviyo has some really useful features to help you &lt;a href="/learn/how-to-start-a-drop-shipping-business"&gt;get started with dropshipping&lt;/a&gt; and generate more sales. This is where the platform outperforms competing email marketing tools.&lt;/p&gt;

&lt;p&gt;Let&amp;rsquo;s take a look at the standout features.&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;
	&lt;h4 id="Email-and-SMS-Marketing"&gt;Email and SMS Marketing&lt;/h4&gt;

	&lt;p&gt;Creating attractive emails is straightforward and easy with Klaviyo. We&amp;rsquo;ll show you exactly how later on in the review.&lt;/p&gt;

	&lt;p&gt;When you set up your account, Klaviyo uses your website URL to adjust its pre-built templates to match your existing branding automatically.&lt;/p&gt;

	&lt;p&gt;And there&amp;rsquo;s an extensive selection of templates to choose from:&lt;/p&gt;

	&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-01.png" /&gt;&lt;/p&gt;

	&lt;p&gt;Once you&amp;rsquo;ve found a template you like, you can use the drag-and-drop builder to customize it until you are happy with the design.&lt;/p&gt;

	&lt;p&gt;Klaviyo also has great A/B testing tools to help you discover what resonates with your audience and make data-driven decisions about your email marketing campaigns.&lt;/p&gt;

	&lt;p&gt;Unlike some competing platforms, Klaviyo also comes with SMS marketing capabilities. You can segment your customer list and create personalized SMS marketing messaging.&lt;/p&gt;

	&lt;p&gt;Klaviyo helps you to manage audience consent, so you only send SMS and email messages to the customers that have opted-in.&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;h4 id="Marketing-Automation"&gt;Marketing Automation&lt;/h4&gt;

	&lt;p&gt;Automation tools can help you achieve more and meet your revenue goals faster. There are a bunch of ways you can &lt;a href="https://www.salehoo.com/automated-dropshipping"&gt;automate your dropshipping business&lt;/a&gt;, including marketing automation.&lt;/p&gt;

	&lt;p&gt;Klaviyo&amp;rsquo;s marketing automation tools are one of its strongest features.&lt;/p&gt;

	&lt;p&gt;After adding a snippet of code to your website to set up onsite tracking, you&amp;rsquo;ll be able to track your visitors and launch campaigns based on user interactions.&lt;/p&gt;

	&lt;p&gt;The workflow builder makes it easy to set up triggers and automated actions. For example, you can quickly build and customize an abandoned cart email sequence using the workflow template.&lt;/p&gt;

	&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-02.png" /&gt;&lt;/p&gt;

	&lt;p&gt;It&amp;rsquo;s easy to scale your workflows to account for the multiple customer journeys at your eCommerce store. You can build different branches based on user actions onsite and in response to messaging.&lt;/p&gt;

	&lt;p&gt;From repeat purchase emails to abandoned carts, you can use Klaviyo&amp;rsquo;s marketing automation tools to generate sales and grow your eCommerce store.&lt;/p&gt;

	&lt;p&gt;Want to learn more about how to reduce abandoned carts? You can learn the best practices here in our &lt;a href="https://www.salehoo.com/blog/abandoned-cart-email-best-practices"&gt;guide on abandoned cart emails&lt;/a&gt;.&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;h4 id="Personalization"&gt;Personalization&lt;/h4&gt;

	&lt;p&gt;Personalization is one of the biggest trends in marketing.&lt;/p&gt;

	&lt;p&gt;According to SmarterHQ, &lt;a href="https://www.smartinsights.com/ecommerce/web-personalisation/consumers-personalized-marketing-engagement" rel="nofollow" target="_blank"&gt;72% of consumers&lt;/a&gt; will only engage with marketing messages that are personalized to their interests.&lt;/p&gt;

	&lt;p&gt;Klaviyo helps you create the personalized messaging and recommendations today&amp;rsquo;s online shoppers want.&lt;/p&gt;

	&lt;p&gt;You can use the intuitive form builder to gather more information on your customers for segmentation and personalization.&lt;/p&gt;

	&lt;p&gt;Klaviyo also pulls user interaction data from your website to help craft personalized messaging for each customer. You can segment audiences based on purchase history, engagement, demographics, and other data points.&lt;/p&gt;

	&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-03.png" /&gt;&lt;/p&gt;

	&lt;p&gt;Automation capabilities allow for personalized offers and rewards, such as onsite popup promotions, birthday discounts, and coupons.&lt;/p&gt;

	&lt;p&gt;Klaviyo&amp;rsquo;s segmentation and automation tools are an area where the marketing platform excels and sets it apart from most email marketing providers.&lt;/p&gt;
	&lt;/li&gt;
	&lt;li&gt;
	&lt;h4 id="Reporting"&gt;Reporting&lt;/h4&gt;

	&lt;p&gt;The last standout feature is the reporting and analytics tools.&lt;/p&gt;

	&lt;p&gt;You can use &lt;a href="https://whatagraph.com/templates/klaviyo-dashboard"&gt;Klaviyo&amp;rsquo;s pre-built dashboards&lt;/a&gt; to gain insights into campaign performance, audience segments, and revenue generated by your messaging.&lt;/p&gt;

	&lt;p&gt;But you can also create custom reports to narrow in on specific aspects of your eCommerce store and marketing campaigns.&lt;/p&gt;

	&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-04.png" /&gt;&lt;/p&gt;

	&lt;p&gt;Klaviyo&amp;rsquo;s reporting features are set up to help you get the information you need to generate more sales. It can take a little bit of time to get used to the dashboards.&lt;/p&gt;

	&lt;p&gt;But there&amp;rsquo;s heaps of valuable information that Klaviyo collects and shares with you, including insights into your best-performing products.&lt;/p&gt;

	&lt;p&gt;As a bonus, there&amp;rsquo;s even a predictive analytics tool that helps you to predict the risk of customer churn, customer lifetime value, and the optimal times to send out promotional messages.&lt;/p&gt;

	&lt;p&gt;Are you looking for new dropshipping products? We&amp;rsquo;ve got you covered. Check out our list of the &lt;a href="https://www.salehoo.com/blog/dropshipping-business-ideas"&gt;50 most lucrative dropshipping products for 2026&lt;/a&gt;.&lt;/p&gt;
	&lt;/li&gt;
&lt;/ul&gt;

&lt;h3 id="Ease-of-Use"&gt;Ease of Use &lt;span class="header-score"&gt; Score: &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; 8&lt;span class="under"&gt;/10&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;Any new tool you add to your marketing stack must be relatively easy to use.&lt;/p&gt;

&lt;p&gt;If you have to spend days learning how to use a platform, you&amp;rsquo;re probably better off using something more straightforward.&lt;/p&gt;

&lt;p&gt;So, how easy is it to get started with Klaviyo?&lt;/p&gt;

&lt;p&gt;Well, the sign-up and campaign setup process are super-easy. But it can be a bit tricky if you want to create custom reports and analytics.&lt;/p&gt;

&lt;p&gt;Let&amp;rsquo;s take a look at the sign-up and campaign launch process.&lt;/p&gt;

&lt;p&gt;From the moment you click the &amp;ldquo;Sign up&amp;rdquo; button, the setup wizard guides you through the process.&lt;/p&gt;

&lt;p&gt;First, you&amp;rsquo;ll need to provide details about your business:&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-05.png" /&gt;&lt;/p&gt;

&lt;p&gt;Klaviyo also requests your eCommerce store URL. The platform uses this to customize and recommend email templates later during the campaign setup process.&lt;/p&gt;

&lt;p&gt;Next, you&amp;rsquo;ll be asked to choose a top business goal you want to achieve with the platform:&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-06.png" /&gt;&lt;/p&gt;

&lt;p&gt;Klaviyo uses your answers to make suggestions to improve performance when you launch a campaign.&lt;/p&gt;

&lt;p&gt;Then, you&amp;rsquo;ll be sent a confirmation email and asked to verify your account.&lt;/p&gt;

&lt;p&gt;Once you complete the confirmation, you can explore what the platform has to offer.&lt;/p&gt;

&lt;p&gt;You can create your first campaign by clicking &amp;ldquo;Campaigns&amp;rdquo; in the left-hand menu and then &amp;ldquo;Create Campaign&amp;rdquo; on the next page.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-07.png" /&gt;&lt;/p&gt;

&lt;p&gt;You&amp;rsquo;ll be able to choose between an Email or SMS campaign.&lt;/p&gt;

&lt;p&gt;Depending on your subscription, you may only be able to access Email campaigns as SMS is limited to plans with a higher monthly cost.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-08.png" /&gt;&lt;/p&gt;

&lt;p&gt;Next, you&amp;rsquo;ll need to provide some details about your campaign, including any audience segmentation.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-09.png" /&gt;&lt;/p&gt;

&lt;p&gt;After completing this step, you can start creating your first email.&lt;/p&gt;

&lt;p&gt;You can choose between the drag and drop builder, text only, or HTML emails.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-10.png" /&gt;&lt;/p&gt;

&lt;p&gt;Then, select a template and start creating your email in the editor.&lt;/p&gt;

&lt;p&gt;Not sure what to put in your email? You can learn the crucial components to include in our &lt;a href="https://www.salehoo.com/blog/make-money-online-without-investment"&gt;guide to email marketing&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;Overall, you can complete the sign-up and start writing your first email in minutes. Klaviyo makes it super-easy to do the basics.&lt;/p&gt;

&lt;p&gt;But it&amp;rsquo;s not always as intuitive and easy to use.&lt;/p&gt;

&lt;p&gt;When it comes to the reporting and analytics features, you&amp;rsquo;ll find yourself switching between Klaviyo&amp;rsquo;s Help Center and the dashboard to get everything set up the way you want.&lt;/p&gt;

&lt;p&gt;Still, ease of use is where Klaviyo does well compared to some rival platforms.&lt;/p&gt;

&lt;h3 id="Flexibility"&gt;Flexibility &lt;span class="header-score"&gt; Score: &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; 9&lt;span class="under"&gt;/10&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;Any new tool must work well with the existing tools and platforms that you use.&lt;/p&gt;

&lt;p&gt;It&amp;rsquo;s why we developed &lt;a href="https://www.salehoo.com/dropship"&gt;SaleHoo Dropship&lt;/a&gt;. The tool makes it easy to add trending products to your Shopify store in a few clicks. You can find handpicked AliExpress products, add them to your store, and start selling in a couple of minutes.&lt;/p&gt;

&lt;p&gt;That&amp;rsquo;s how your tech stack should work. Everything works together seamlessly.&lt;/p&gt;

&lt;p&gt;You don&amp;rsquo;t want to invest in a tool that doesn&amp;rsquo;t integrate with the rest of your stack and waste your time and money.&lt;/p&gt;

&lt;p&gt;With Klaviyo, you don&amp;rsquo;t need to worry about integrations. We&amp;rsquo;ve already discussed how the platform is becoming more connected to Shopify, but it also works well with all other major eCommerce platforms.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-11.png" /&gt;&lt;/p&gt;

&lt;p&gt;You&amp;rsquo;ll be able to connect your eCommerce store and start pulling real-time customer data to inform your campaigns.&lt;/p&gt;

&lt;p&gt;Overall, the flexibility and integrations available with Klaviyo are some of the best in class.&lt;/p&gt;

&lt;h3 id="Customer-Support"&gt;Customer Support &lt;span class="header-score"&gt; Score: &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; 6&lt;span class="under"&gt;/10&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;Customer support is an area where Klaviyo struggles.&lt;/p&gt;

&lt;p&gt;This is a common complaint of many marketing platforms and tools, as anyone who has tried to contact Mailchimp, Wix, or other prominent vendors will be able to verify.&lt;/p&gt;

&lt;p&gt;But it&amp;rsquo;s not as bad as some rival platforms.&lt;/p&gt;

&lt;p&gt;There are a bunch of free live training webinars to help you get to grips with the platform. You&amp;rsquo;ll also find many guides and tutorials in the Help Center on everything from segmentation and automation to email templates and reporting.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-12.png" /&gt;&lt;/p&gt;

&lt;p&gt;There&amp;rsquo;s also a very active Community Forum if you get stuck with something. You can ask a question, and you&amp;rsquo;ll generally receive an answer from customer support or another user relatively quickly.&lt;/p&gt;

&lt;p&gt;But this will be the primary way to seek support when you need help with the platform.&lt;/p&gt;

&lt;p&gt;There is no customer support phone number you can call if you have any problems.&lt;/p&gt;

&lt;p&gt;You can send an email or request chat support during Eastern Standard Time business hours, but this isn&amp;rsquo;t ideal if you have an issue you need to solve now.&lt;/p&gt;

&lt;p&gt;Klaviyo&amp;rsquo;s &lt;a href="https://www.trustpilot.com/review/klaviyo.com" rel="nofollow" target="_blank"&gt;reviews on Trustpilot&lt;/a&gt; are generally good, with an average rating of 3.8 out of 5. However, there is a sprinkling of bad reviews, which almost always complain about the lack of customer support.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-13.png" /&gt;&lt;/p&gt;

&lt;p&gt;It isn&amp;rsquo;t unusual for vendors like Klaviyo to struggle with customer support. But you would expect more support options as you climb through the pricing tiers.&lt;/p&gt;

&lt;h3 id="Pricing"&gt;Pricing &lt;span class="header-score"&gt; Score: &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; 7&lt;span class="under"&gt;/10&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;We&amp;rsquo;ve covered all the standout features, ease of use, support, and more.&lt;/p&gt;

&lt;p&gt;But for most eCommerce store owners, any decision on a new tool comes down to pricing.&lt;/p&gt;

&lt;p&gt;So how much does Klaviyo cost?&lt;/p&gt;

&lt;p&gt;Well, it&amp;rsquo;s difficult to give an exact cost as pricing depends on the number of contacts on your email list. The bigger you list, the higher the price.&lt;/p&gt;

&lt;p&gt;A free tier allows up to 250 contacts and 500 emails sent per month. But that&amp;rsquo;s not enough for the vast majority of store owners.&lt;/p&gt;

&lt;p&gt;You can use the calculator on &lt;a href="https://www.klaviyo.com/pricing" rel="nofollow" target="_blank"&gt;Klaviyo&amp;rsquo;s pricing page&lt;/a&gt; to see how much it will cost you to use the tool.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/klaviyo-review-14.png" /&gt;&lt;/p&gt;

&lt;p&gt;The pricing tiers go up to enterprise-level custom plans for brands with 150,000+ subscribers.&lt;/p&gt;

&lt;p&gt;You&amp;rsquo;ll also need to pay more for SMS marketing capabilities.&lt;/p&gt;

&lt;p&gt;Overall, Klaviyo is competitively priced. It is slightly more than SendinBlue, MailerLite, and some other vendors.&lt;/p&gt;

&lt;p&gt;But you get more advanced features that you won&amp;rsquo;t find elsewhere with similar tools.&lt;/p&gt;

&lt;p&gt;And the pricing tiers are flexible, so you can easily upgrade your plan as you scale and grow your customer base.&lt;/p&gt;

&lt;h3 id="Alternatives"&gt;Best Klaviyo Alternatives&lt;/h3&gt;

&lt;div class="row row-alternative my-4"&gt;
&lt;div class="col-md-2"&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/kr-logo-mailchimp.png" /&gt;&lt;/div&gt;

&lt;div class="col-md-10"&gt;
&lt;h5&gt;MailChimp&lt;/h5&gt;

&lt;p&gt;If you&amp;rsquo;re looking for another email automation platform that has been around for years, Mailchimp is a good Klaviyo alternative to consider. It was created for businesses to use email to reach out to their target audiences. You can create custom email templates, manage mailing lists, nurture your audience with custom workflows, and automate entire marketing campaigns.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="row row-alternative my-4"&gt;
&lt;div class="col-md-2"&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/kr-logo-customer_io.png" /&gt;&lt;/div&gt;

&lt;div class="col-md-10"&gt;
&lt;h5&gt;Customer.io&lt;/h5&gt;

&lt;p&gt;If you want to build sophisticated automated messaging campaigns, you&amp;rsquo;ll want to check out customer.io, a customer engagement platform that allows marketers to design email campaigns and custom workflows, create personalized messages to engage your customers, and access real-time behavior data.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="row row-alternative my-4"&gt;
&lt;div class="col-md-2"&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/kr-logo-omnisend.png" /&gt;&lt;/div&gt;

&lt;div class="col-md-10"&gt;
&lt;h5&gt;Omnisend&lt;/h5&gt;

&lt;p&gt;Omnisend&amp;rsquo;s email and SMS marketing capabilities are what makes this software super popular. You can grow your business on autopilot by quickly building high converting emails and texts to engage and retain your customers. Features like no-code editing and pre-build automation workflows are what makes Omnisend easy to use.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="row row-alternative my-4"&gt;
&lt;div class="col-md-2"&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/kr-logo-activecampaign.png" /&gt;&lt;/div&gt;

&lt;div class="col-md-10"&gt;
&lt;h5&gt;ActiveCampaign&lt;/h5&gt;

&lt;p&gt;With 500+ pre-built automations, ActiveCampaign is also a popular alternative to Klaviyo. It combines the power of email marketing, marketing automation, and CRM to effectively segment and personalize your messaging whether you&amp;rsquo;re using email, chat, or text. It can seamlessly integrate with Shopify, Square, Facebook, Microsoft, SalesForce, and more.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="row row-alternative my-4"&gt;
&lt;div class="col-md-2"&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/kr-logo-drip.png" /&gt;&lt;/div&gt;

&lt;div class="col-md-10"&gt;
&lt;h5&gt;Drip&lt;/h5&gt;

&lt;p&gt;Drip uses your eCommerce customer data to create personalized email campaigns that target customers based on what they&amp;rsquo;re clicking on, browsing, and buying in your store. Drip is more catered to eCommerce brands, making it a very popular alternative to Klaviyo.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;h2 id="Klaviyo-Review-The-Bottom-Line"&gt;Klaviyo Review: The Bottom Line&lt;/h2&gt;

&lt;p&gt;Klaviyo is one of the best email marketing platforms out there. It comes with lots of advanced features that are easy to use. With scalable pricing, it&amp;rsquo;s also built for growth.&lt;/p&gt;

&lt;p&gt;And its ever closer relationship with Shopify means it will play a significant role in eCommerce in the future.&lt;/p&gt;

&lt;p&gt;Shopify is investing big in Klaviyo while scaling back in other areas. That shows Shopify&amp;rsquo;s confidence in Klaviyo and what it can offer eCommerce brands.&lt;/p&gt;

&lt;p&gt;You can sign up for Klaviyo for free and test out some of the features. The free plan offers amazing value if you&amp;rsquo;re starting out with less than 250 subscribers.&lt;/p&gt;

&lt;p&gt;For larger stores, you pay a fair price for powerful marketing automation and personalization tools.&lt;/p&gt;

&lt;p&gt;If you have questions about eCommerce marketing tools or how to get started with dropshipping, &lt;a href="javascript:%24crisp.do('chat:open');"&gt;reach out to our live chat support team&lt;/a&gt;. We&amp;rsquo;ll be happy to help and answer your questions.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description><author>mark_salehoo</author><pubDate>Tue, 09 Dec 2025 23:56:59 +0000</pubDate></item><item><title>Jungle Scout Review 2026 - Ratings, Reviews, Pros, Cons</title><link>https://www.salehoo.com/blog/jungle-scout-review</link><guid>https://www.salehoo.com/blog/jungle-scout-review</guid><description>&lt;p&gt;Everyone knows that there&amp;rsquo;s a lot of money to be made selling on Amazon.&lt;/p&gt;

&lt;p&gt;Around &lt;a href="https://www.salehoo.com/blog/ecommerce-statistics"&gt;66% of consumers&lt;/a&gt; begin their product searches on Amazon and the eCommerce giant generates more than &lt;a href="https://www.repricerexpress.com/amazon-statistics/" rel="nofollow" target="_blank"&gt;$17 million&lt;/a&gt; in sales every hour. Yes, you read that right - every hour!&lt;/p&gt;

&lt;p&gt;So as eCommerce entrepreneurs, how do we grab a piece of this gigantic pie?&lt;/p&gt;

&lt;p&gt;If you want to take advantage of the big Amazon opportunity, you need to find the right products to sell. The formula for the perfect Amazon product? High demand, low competition.&lt;/p&gt;

&lt;p&gt;So how do you find these winning products?&lt;/p&gt;

&lt;p&gt;Well, you may want to use a tool like Jungle Scout.&lt;/p&gt;

&lt;p&gt;It&amp;rsquo;s a platform that can help you narrow in on product opportunities and scale your eCommerce business.&lt;/p&gt;

&lt;p&gt;In this Jungle Scout review, we&amp;rsquo;ll take an in-depth look at the platform and what it has to offer. You&amp;rsquo;ll discover why it&amp;rsquo;s so popular with sellers, if it&amp;rsquo;s worth the premium price tag, and the best alternatives that you can consider.&lt;/p&gt;

&lt;p&gt;Let&amp;rsquo;s get started.&lt;/p&gt;

&lt;h2 id="What-Is-Jungle-Scout"&gt;What Is Jungle Scout?&lt;/h2&gt;

&lt;p&gt;&lt;a href="https://www.junglescout.com/" rel="nofollow" target="_blank"&gt;Jungle Scout&lt;/a&gt; is a platform that helps eCommerce store owners to discover lucrative products to sell on Amazon. It also offers inventory management and listing optimization tools.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-01.png" /&gt;&lt;/p&gt;

&lt;p&gt;It collects raw data from Amazon and turns it into actionable insights you can use for your eCommerce strategy.&lt;/p&gt;

&lt;p&gt;You can see estimated monthly sales, the number of reviews, listing quality, and other metrics that help you narrow in on opportunities to scale your eCommerce business on Amazon.&lt;/p&gt;

&lt;p&gt;If you&amp;rsquo;re just staring out and you&amp;rsquo;re not sure whether Amazon is the right place to launch your online business, read our guide on &lt;a href="/learn/how-to-start-a-drop-shipping-business"&gt;How to Start a Dropshipping Business in 5 Easy Steps&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;With dropshipping, you can create a profitable online store without having to invest in inventory. It&amp;rsquo;s a low cost business model that&amp;rsquo;s perfect for eCommerce beginners.&lt;/p&gt;

&lt;h2 id="How-Does-Jungle-Scout-Work"&gt;How Does Jungle Scout Work?&lt;/h2&gt;

&lt;p&gt;Jungle Scout has two components: a web app and a Chrome extension.&lt;/p&gt;

&lt;p&gt;The web app has a bunch of features that help with everything from product discovery and keyword research to listing optimization and inventory management.&lt;/p&gt;

&lt;p&gt;The Chrome extension works directly on the Amazon website. After you&amp;rsquo;ve installed the extension, you&amp;rsquo;ll be able to see metrics like average monthly sales, listing quality score, and other metrics directly on Amazon product pages.&lt;/p&gt;

&lt;p&gt;You can also track products and add data to your web app using the Chrome extension.&lt;/p&gt;

&lt;p&gt;The two Jungle Scout components work together to help you discover product opportunities and increase sales on Amazon.&lt;/p&gt;

&lt;p&gt;Looking to expand your dropshipping business on Amazon? Read our &lt;a href="https://www.salehoo.com/learn/amazon"&gt;Ultimate Amazon Dropshipping Guide&lt;/a&gt; to learn how you can get started.&lt;/p&gt;

&lt;h2 id="Is-Jungle-Scout-Data-Accurate"&gt;Is Jungle Scout Data Accurate?&lt;/h2&gt;

&lt;p&gt;If you&amp;rsquo;re using a tool like Jungle Scout for product research, you need to know that you can trust the data it provides.&lt;/p&gt;

&lt;p&gt;Inaccurate data could lead to expensive mistakes like investing heavily in the wrong product.&lt;/p&gt;

&lt;p&gt;So can you trust Jungle Scout data?&lt;/p&gt;

&lt;p&gt;There aren&amp;rsquo;t any substantial third-party studies to back up Jungle Scout&amp;rsquo;s claims, but the platform has posted several studies comparing the accuracy of its tools to its main competitors.&lt;/p&gt;

&lt;p&gt;Here are the results:&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-02.png" /&gt;&lt;/p&gt;

&lt;p&gt;Jungle Scout claims to be 14% more accurate than Helium 10.&lt;/p&gt;

&lt;p&gt;While this is an internal study, Jungle Scout users back up the claims. Trustpilot reviewers often praise the accuracy of Jungle Scout&amp;rsquo;s data:&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-03.png" /&gt;&lt;/p&gt;

&lt;p&gt;You should never blindly trust the data from any one tool. But Jungle Scout data is accurate on the whole.&lt;/p&gt;

&lt;h2 id="Jungle-Scout-Review"&gt;Jungle Scout Review&lt;/h2&gt;

&lt;div class="container-review"&gt;
&lt;div class="review-hero"&gt;
&lt;div class="review-hero-image"&gt;
&lt;div class="hero-image"&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-logo.png" /&gt;&lt;/div&gt;

&lt;div class="hero-content"&gt;
&lt;h3&gt;Jungle Scout&lt;/h3&gt;

&lt;p&gt;Now you know what Jungle Scout is and how it works.&lt;/p&gt;

&lt;p&gt;So does this tool live up to the hype, and is it worth the monthly subscription cost?&lt;/p&gt;

&lt;p&gt;Let&amp;rsquo;s find out in our Jungle Scout review.&lt;/p&gt;

&lt;p&gt;If you want a quick overview, you&amp;rsquo;ll find the key ratings and the pros and cons of Jungle Scout below:&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="review-rating"&gt;
&lt;div class="row"&gt;
&lt;div class="col-md-5"&gt;
&lt;ul class="list-unstyled"&gt;
	&lt;li&gt;&lt;strong&gt;Features:&lt;/strong&gt; &lt;span class="star-value"&gt; &lt;span class="star-icons"&gt; &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; &lt;/span&gt; 9&lt;span class="under"&gt;/10&lt;/span&gt; &lt;/span&gt;&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Ease of Use:&lt;/strong&gt; &lt;span class="star-value"&gt; &lt;span class="star-icons"&gt; &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#d4d6d8" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; &lt;/span&gt; 8&lt;span class="under"&gt;/10&lt;/span&gt; &lt;/span&gt;&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Flexibility:&lt;/strong&gt; &lt;span class="star-value"&gt; &lt;span class="star-icons"&gt; &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; &lt;/span&gt; 8&lt;span class="under"&gt;/10&lt;/span&gt; &lt;/span&gt;&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Support:&lt;/strong&gt; &lt;span class="star-value"&gt; &lt;span class="star-icons"&gt; &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#d4d6d8" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#d4d6d8" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; &lt;/span&gt; 7&lt;span class="under"&gt;/10&lt;/span&gt; &lt;/span&gt;&lt;/li&gt;
	&lt;li&gt;&lt;strong&gt;Pricing:&lt;/strong&gt; &lt;span class="star-value"&gt; &lt;span class="star-icons"&gt; &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt;&lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#d4d6d8" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; &lt;/span&gt; 7&lt;span class="under"&gt;/10&lt;/span&gt; &lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;h3 id="Jungle-Scout-Pros-and-Cons"&gt;Jungle Scout Pros and Cons&lt;/h3&gt;

&lt;div class="review-pros-cons"&gt;
&lt;div class="row"&gt;
&lt;div class="col-md-6"&gt;
&lt;ul class="list-unstyled list-pros"&gt;
	&lt;li&gt;✅ &lt;strong&gt;Great for Product Research&lt;/strong&gt;&lt;br /&gt;
	You can use Jungle Scout to find the best product opportunities on Amazon. This is the main feature, and it&amp;rsquo;s really useful.&lt;/li&gt;
	&lt;li&gt;✅ &lt;strong&gt;Find the Right Pricing Point&lt;/strong&gt;&lt;br /&gt;
	Monitor your competitors&amp;rsquo; pricing and find the sweet spot to maximize sales and profit.&lt;/li&gt;
	&lt;li&gt;✅ &lt;strong&gt;Accurate Data&lt;/strong&gt;&lt;br /&gt;
	The huge Product Database provides the most accurate data of all the Amazon seller tools. It&amp;rsquo;s the best in class for data accuracy.&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;

&lt;div class="col-md-6"&gt;
&lt;ul class="list-unstyled list-cons"&gt;
	&lt;li&gt;❌ &lt;strong&gt;High Monthly Costs&lt;/strong&gt;&lt;br /&gt;
	The monthly subscription cost isn&amp;rsquo;t cheap. There&amp;rsquo;s a basic plan for $29 per month, but it&amp;rsquo;s too limited for most users.&lt;/li&gt;
	&lt;li&gt;❌ &lt;strong&gt;Customer Support Is Lacking&lt;/strong&gt;&lt;br /&gt;
	One of the most common complaints about Jungle Scout is the lack of customer support options and slow response times. There are plenty of resources to help you, but if you encounter a problem that requires real human assistance, you might be waiting a while for help.&lt;/li&gt;
	&lt;li&gt;❌ &lt;strong&gt;Beginners May Not Be Able To Take Advantage of All the Features&lt;/strong&gt;&lt;br /&gt;
	The tool is relatively easy to use. But there are lots of features that beginner sellers don&amp;rsquo;t need when they&amp;rsquo;re just starting out. With the high monthly cost, you could be paying for tools you&amp;rsquo;re not using.&lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;h3 id="Features"&gt;Features &lt;span class="header-score"&gt; Score: &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; 9&lt;span class="under"&gt;/10&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;Jungle Scout is equipped with some really useful features.&lt;/p&gt;

&lt;p&gt;For example, the Opportunity Finder is one of the best tools around for Amazon sellers. And Jungle Scout is constantly expanding its offering and adding more features.&lt;/p&gt;

&lt;p&gt;Let&amp;rsquo;s take a look at the standout features of the Jungle Scout web app and the Chrome extension.&lt;/p&gt;

&lt;h3 id="Jungle-Scout-Web-App"&gt;Jungle Scout Web App&lt;/h3&gt;

&lt;p&gt;The Jungle Scout web app is a product discovery and seller management tool. It&amp;rsquo;s where you&amp;rsquo;ll find the best features that the platform has to offer, including:&lt;/p&gt;

&lt;h4 id="Product-Database"&gt;Product Database&lt;/h4&gt;

&lt;p&gt;The Jungle Scout Product Database allows you to search the millions of products listed on Amazon and filter results by the metrics that matter for sellers.&lt;/p&gt;

&lt;p&gt;You can select location and category before getting into the more detailed criteria like sales per month, price, and the number of reviews and ratings. It makes it easy to discover products that have potential.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-04.png" /&gt;&lt;/p&gt;

&lt;p&gt;You can also enter keywords to narrow your search even further.&lt;/p&gt;

&lt;p&gt;The Product Database is usually the first step to finding a niche product idea that is already generating sales on Amazon.&lt;/p&gt;

&lt;p&gt;Once you&amp;rsquo;ve found a product idea you&amp;rsquo;ll need a reliable supplier. Discover where to look in our list of the &lt;a href="https://www.salehoo.com/blog/directories-for-the-best-dropshipping-wholesale-suppliers"&gt;Best Wholesale Dropshipping Suppliers Directories in 2026&lt;/a&gt;.&lt;/p&gt;

&lt;h4 id="Jungle-Scout-Product-Tracker"&gt;Jungle Scout Product Tracker&lt;/h4&gt;

&lt;p&gt;Once you&amp;rsquo;ve found an interesting product, you can monitor its performance using the Jungle Scout Product Tracker.&lt;/p&gt;

&lt;p&gt;This tool allows you to monitor sales over time and see which competitors achieve a best-seller rank.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-05.png" /&gt;&lt;/p&gt;

&lt;p&gt;It&amp;rsquo;s a great way to gain insights that can inform your strategy.&lt;/p&gt;

&lt;p&gt;For example, you might discover that a product generates seasonal sales and is about to enter a quiet sales period. This can help you avoid investing in slow-moving stock or blowing your advertising budget on promoting products at the wrong time.&lt;/p&gt;

&lt;h4 id="Jungle-Scout-Opportunity-Finder"&gt;Jungle Scout Opportunity Finder&lt;/h4&gt;

&lt;p&gt;The Opportunity Finder is Jungle Scout&amp;rsquo;s strongest feature and why the tool is so popular with sellers.&lt;/p&gt;

&lt;p&gt;You can use the Opportunity Finder to discover the most lucrative product opportunities on Amazon. It allows you to explore specific niches and filter results according to average price, competition, monthly sales, and other key factors.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-06.png" /&gt;&lt;/p&gt;

&lt;p&gt;A simple search will reveal some interesting products with potential, but you need to dig a little deeper before you commit to a new product idea.&lt;/p&gt;

&lt;p&gt;Need some inspiration before you start using a tool like Opportunity Finder? Check out our list of the &lt;a href="https://www.salehoo.com/blog/dropshipping-business-ideas"&gt;50 Best Dropshipping Products That Will Make Money in 2026&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;Let&amp;rsquo;s take a quick look at the different metrics in Opportunity Finder and what they mean.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Average Price&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;This metric shows you the average price of the current top 10 listings on Amazon for your chosen keyword. Cost significantly impacts purchasing decisions, so this is a vital metric to look at when conducting product research.&lt;/p&gt;

&lt;p&gt;If you can only source a product at $20 and the average price is $21.99, you might not be able to compete with the current top 10 listings.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Average Units Sold&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Average units sold shows you how well the top 10 products have sold over the past 30 days. Jungle Scout uses AI to exclude outlier products that could distort the average.&lt;/p&gt;

&lt;p&gt;For example, if one of the top 10 products has sold 2,000 units while the other products sell an average of 200 units, the top-selling product will be excluded from the average.&lt;/p&gt;

&lt;p&gt;Generally, the higher the average number of units sold, the better. It shows there is a high demand for the product.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Competition&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;This metric uses the number of product reviews for the top 10 listings to determine how difficult it will be to achieve a high rank in Amazon search results.&lt;/p&gt;

&lt;p&gt;Competition is displayed on a scale of 1-10. The more competitive the product/keyword, the higher the score.&lt;/p&gt;

&lt;p&gt;You&amp;rsquo;ll see a lower competition score if the top results only have a few reviews.&lt;/p&gt;

&lt;p&gt;While sales volume is important, you&amp;rsquo;ll struggle to generate sales if the product is too competitive.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Listing Quality Score&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;This metric is generated by analyzing the quality of the listings for the top 10 results for your product idea/keyword. It shows you a score of 1-10 for each listing in the top 10.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-07.png" /&gt;&lt;/p&gt;

&lt;p&gt;Jungle Scout analyzes the number of images, use of keywords, length, and other factors to determine the quality of a listing.&lt;/p&gt;

&lt;p&gt;A score of 3 or less is considered a low-quality listing, while scores of 7 or above indicate that a listing is high quality and optimized.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Opportunity Score&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;All of the above contribute to the most important metric; opportunity score.&lt;/p&gt;

&lt;p&gt;Jungle Scout provides an overall opportunity score for the product idea on a scale of 1-10.&lt;/p&gt;

&lt;p&gt;A higher score shows that there could be an excellent opportunity to outrank the competition and generate lots of sales. A low score indicates too few sales, intense competition, or a combination of issues.&lt;/p&gt;

&lt;p&gt;Generally, you should focus your efforts on products with a high opportunity score. By doing a better job than the existing competitors, you could achieve a high ranking and generate sales.&lt;/p&gt;

&lt;h4 id="Keyword-Scout"&gt;Keyword Scout&lt;/h4&gt;

&lt;p&gt;Keyword Scout is the next standout feature we will explore in this Jungle Scout review.&lt;/p&gt;

&lt;p&gt;If you&amp;rsquo;ve ever used tools like Ahrefs, Long Tail Pro, or KWFinder to find keywords for your dropshipping store, you&amp;rsquo;ll know what to expect from Keyword Scout.&lt;/p&gt;

&lt;p&gt;The tool analyzes Amazon data to reveal estimated search volumes for keywords.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-08.png" /&gt;&lt;/p&gt;

&lt;p&gt;One of the best features of this tool is the ability to enter your competitor&amp;rsquo;s ASINs to discover the keywords they are using to get found in search results.&lt;/p&gt;

&lt;p&gt;You can also see the cost-per-click of keywords to help you optimize your Amazon Ads campaigns. It&amp;rsquo;s an excellent tool for finding high search volume and low competition keywords that you can target in your ad campaigns.&lt;/p&gt;

&lt;p&gt;Keyword Scout also makes it easy for you to create your own keyword lists.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-09.png" /&gt;&lt;/p&gt;

&lt;p&gt;You can see the historical performance of keywords to help you identify trends and seasonal product demand.&lt;/p&gt;

&lt;p&gt;Overall, more comprehensive Amazon keyword research tools are available, but it&amp;rsquo;s still a helpful feature.&lt;/p&gt;

&lt;h4 id="Listing-Builder"&gt;Listing Builder&lt;/h4&gt;

&lt;p&gt;The Listing Builder is one of the best Jungle Scout features.&lt;/p&gt;

&lt;p&gt;It helps you to create optimized product listings to increase your chances of ranking high in search results.&lt;/p&gt;

&lt;p&gt;The tool is effective and easy to use. You can draft a listing from scratch, optimize an existing listing, or create a new listing based on an existing product.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-10.png" /&gt;&lt;/p&gt;

&lt;p&gt;Jungle Scout provides a Listing Optimization Score that is updated in real-time as you make changes. This metric is based on your use of keywords, product titles, images, and other elements that contribute to an effective Amazon listing.&lt;/p&gt;

&lt;p&gt;When combined with the Keyword Scout feature, the Listing Builder is a powerful tool that can help you get your products found in search results.&lt;/p&gt;

&lt;p&gt;That rounds off the features of the web app. So let&amp;rsquo;s have a look at what the Jungle Scout Chrome extension has to offer.&lt;/p&gt;

&lt;h3 id="Jungle-Scout-Chrome-Extension"&gt;Jungle Scout Chrome Extension&lt;/h3&gt;

&lt;p&gt;The Jungle Scout Chrome extension is a handy tool that lets you conduct in-depth product research directly on the Amazon website.&lt;/p&gt;

&lt;p&gt;It&amp;rsquo;s the tool that many successful sellers use to start their product research process.&lt;/p&gt;

&lt;p&gt;When browsing Amazon for ideas in your niche, you can use the Chrome extension to quickly see which products are selling best.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-11.png" /&gt;&lt;/p&gt;

&lt;p&gt;The product summary shows you the average monthly sales, number of sellers, revenue, and opportunity score.&lt;/p&gt;

&lt;p&gt;It also allows you to add products to your lists and track performance on the web app with a single click.&lt;/p&gt;

&lt;p&gt;Jungle Scout&amp;rsquo;s Chrome extension makes the initial stages of product research easy. Then, once you&amp;rsquo;ve found some products, you can navigate to the web app for a more in-depth analysis.&lt;/p&gt;

&lt;p&gt;And if you need help finding a supplier, make sure you don&amp;rsquo;t miss our guide &lt;a href="https://www.salehoo.com/educate/find-a-product-supplier"&gt;How to Find Suppliers &amp;amp; Manufacturers for your Online Business&lt;/a&gt;.&lt;/p&gt;

&lt;h3 id="Ease-of-Use"&gt;Ease of Use &lt;span class="header-score"&gt; Score: &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; 8&lt;span class="under"&gt;/10&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;It takes a little time to explore the different features of Jungle Scout, and beginners may find that they don&amp;rsquo;t use all the available tools.&lt;/p&gt;

&lt;p&gt;But overall, Jungle Scout is easy to use.&lt;/p&gt;

&lt;p&gt;The Chrome extension is how most people will start using the platform, and it has a simple interface that works seamlessly while you browse Amazon.&lt;/p&gt;

&lt;p&gt;In terms of setup, there&amp;rsquo;s a wizard to guide you through the process. Once you enter your details and payment information, you can access the Jungle Scout web app tools.&lt;/p&gt;

&lt;p&gt;To use the Chrome extension, you&amp;rsquo;ll need to go to the &lt;a href="https://chrome.google.com/webstore" rel="nofollow" target="_blank"&gt;Chrome Web Store&lt;/a&gt; and add the extension to your browser.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-12.png" /&gt;&lt;/p&gt;

&lt;p&gt;The only time you may encounter issues is setting up the synchronization with your Amazon eCommerce store.&lt;/p&gt;

&lt;p&gt;But there are a bunch of guides and tutorials on the Jungle Scout website and on their &lt;a href="https://www.youtube.com/channel/UC0iJ3ldvDUGiUPfGiiifzVQ" rel="nofollow" target="_blank"&gt;YouTube channel&lt;/a&gt; that you can use if you get stuck.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-13.png" /&gt;&lt;/p&gt;

&lt;p&gt;Overall, Jungle Scout is beginner-friendly, with a simple dashboard and intuitive interface. The Chrome extension makes it super-easy to conduct product research on the go.&lt;/p&gt;

&lt;p&gt;In comparison to some rival platforms, Jungle Scout excels when it comes to ease of use.&lt;/p&gt;

&lt;h3 id="Flexibility"&gt;Flexibility &lt;span class="header-score"&gt; Score: &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; 8&lt;span class="under"&gt;/10&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;Jungle Scout is a tool designed to help merchants sell more on Amazon, so there isn&amp;rsquo;t really much to say about integrations.&lt;/p&gt;

&lt;p&gt;It doesn&amp;rsquo;t integrate with Shopify, WooCommerce, or other eCommerce platforms because it doesn&amp;rsquo;t need to. However, you can sync the tool with your Amazon store to gather insights about your advertising campaigns.&lt;/p&gt;

&lt;p&gt;There&amp;rsquo;s also the option of syncing your inventory so that Jungle Scout can help you manage your listings.&lt;/p&gt;

&lt;p&gt;However, this is a relatively new feature, and some users have experienced issues. Here&amp;rsquo;s what one customer had to say about the feature.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-14.png" /&gt;&lt;/p&gt;

&lt;p&gt;Now, it&amp;rsquo;s important to note that Jungle Scout has an excellent reputation overall and a high average score on review sites like Trustpilot. Like any eCommerce tool, some people will have a better experience than others.&lt;/p&gt;

&lt;p&gt;If you&amp;rsquo;re looking to automate your dropshipping store and save time and money, check out &lt;a href="https://www.salehoo.com/dropship"&gt;SaleHoo Dropship&lt;/a&gt;. You can add winning AliExpress products to your Shopify store in seconds.&lt;/p&gt;

&lt;h3 id="Customer-Support"&gt;Customer Support &lt;span class="header-score"&gt; Score: &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; 7&lt;span class="under"&gt;/10&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;When it comes to customer support, Jungle Scout provides users with an extensive help center. There are also regular live Q&amp;amp;A sessions to help users make the most of the platform.&lt;/p&gt;

&lt;p&gt;However, it does suffer from some common complaints that its competitors are also guilty of. The biggest problem is a lack of options to contact a real customer support agent.&lt;/p&gt;

&lt;p&gt;You can use the help center or contact the support team via email.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-15.png" /&gt;&lt;/p&gt;

&lt;p&gt;There is a chatbot to answer customer queries. But this is automated and mainly directs you to an article or guide in the help center.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-16.png" /&gt;&lt;/p&gt;

&lt;p&gt;If you have a more complicated or complex request, you probably won&amp;rsquo;t find an answer using the chatbot.&lt;/p&gt;

&lt;p&gt;Jungle Scout does a good job of helping its users with guides and tutorials. But it would be nice to be able to contact a support agent directly via phone or live chat if you have an urgent issue that needs to be solved.&lt;/p&gt;

&lt;h3 id="Pricing"&gt;Pricing &lt;span class="header-score"&gt; Score: &lt;svg height="17px" version="1.1" viewbox="0 0 13 13" width="17px" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"&gt; &lt;g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"&gt; &lt;g transform="translate(-476.000000, -427.000000)"&gt; &lt;g transform="translate(475.000000, 426.000000)"&gt; &lt;polygon points="0 0 15 0 15 15 0 15"&gt;&lt;/polygon&gt; &lt;polygon fill="#ffc40f" fill-rule="nonzero" points="7.5 10.79375 11.3625 13.125 10.3375 8.73125 13.75 5.775 9.25625 5.39375 7.5 1.25 5.74375 5.39375 1.25 5.775 4.6625 8.73125 3.6375 13.125"&gt;&lt;/polygon&gt; &lt;/g&gt; &lt;/g&gt; &lt;/g&gt; &lt;/svg&gt; 7&lt;span class="under"&gt;/10&lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;Jungle Scout offers three standard plans; Basic, Suite, and Professional. There is a risk-free 7-day money-back guarantee that lets you explore what the platform has to offer.&lt;/p&gt;

&lt;p&gt;You can pay monthly or yearly, with the yearly subscriptions offering significant discounts.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-17.png" /&gt;&lt;/p&gt;

&lt;p&gt;The Basic plan doesn&amp;rsquo;t include some of the best features, like the Listing Builder. It also limits the number of searches you can perform using the Opportunity Finder to three times per day.&lt;/p&gt;

&lt;p&gt;You can try out the platform using the Basic plan, but most sellers will quickly outgrow the limits and need to upgrade to the Suite plan.&lt;/p&gt;

&lt;p&gt;Jungle Scout is more expensive than some of its competitors, but it does pack in a lot of great features. The Suite plan offers the best value but comes at a hefty $69 per month unless you opt for a yearly subscription.&lt;/p&gt;

&lt;h2 id="Jungle-Scout-Alternatives"&gt;Jungle Scout Alternatives&lt;/h2&gt;

&lt;p&gt;Jungle Scout is one of the most popular platforms for Amazon sellers. But it&amp;rsquo;s not the only tool that can help you find opportunities and sell more products.&lt;/p&gt;

&lt;p&gt;Let&amp;rsquo;s look at the best Jungle Scout alternatives you might want to consider.&lt;/p&gt;

&lt;div class="row row-alternative my-4"&gt;
&lt;div class="col-md-2"&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-21.png" /&gt;&lt;/div&gt;

&lt;div class="col-md-10"&gt;
&lt;h5&gt;Helium 10&lt;/h5&gt;

&lt;p&gt;&lt;a href="https://www.helium10.com/" rel="nofollow" target="_blank"&gt;Helium 10&lt;/a&gt; is the main Jungle Scout competitor.&lt;/p&gt;

&lt;p&gt;It offers a bunch of similar tools to help to do everything from product research to inventory management.&lt;/p&gt;

&lt;p&gt;Like Jungle Scout, there&amp;rsquo;s a Chrome extension to help you research products and find opportunities directly on Amazon. And the Scribbles Listing Builder tool enables you to optimize your product descriptions and A+ content to maximize your visibility in search results.&lt;/p&gt;

&lt;p&gt;There are also a couple of tools you won&amp;rsquo;t find on Jungle Scout, including financial analytics and advanced inventory management.&lt;/p&gt;

&lt;p&gt;Unlike Jungle Scout, you can sign up for a limited free Helium 10 account to test out some of the features.&lt;/p&gt;

&lt;p&gt;Helium 10 is more expensive than Jungle Scout. You&amp;rsquo;ll have to shell out $99 monthly for the mid-range Platinum plan. Discounts are available if you opt for a yearly subscription.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="row row-alternative my-4"&gt;
&lt;div class="col-md-2"&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-22.png" /&gt;&lt;/div&gt;

&lt;div class="col-md-10"&gt;
&lt;h5&gt;AMZscout&lt;/h5&gt;

&lt;p&gt;&lt;a href="https://amzscout.net/" rel="nofollow" target="_blank"&gt;AMZscout&lt;/a&gt; is a platform that shares a lot of similarities with Jungle Scout.&lt;/p&gt;

&lt;p&gt;For example, both platforms offer a Chrome extension for performing product research on Amazon and a web app with tools that let you dig deeper into the data.&lt;/p&gt;

&lt;p&gt;You can see key metrics like sales volume, competition, and pricing history on Amazon product pages. You&amp;rsquo;ll find keyword research, competitor analysis, and product tracking tools on the web app.&lt;/p&gt;

&lt;p&gt;The list of features isn&amp;rsquo;t as extensive as Jungle Scout or Helium 10 but may be more suitable for beginners.&lt;/p&gt;

&lt;p&gt;There&amp;rsquo;s a free trial that doesn&amp;rsquo;t require any credit card info and a bunch of tools that are entirely free to use. For example, the FBA Fee Calculator, Sales Estimator, and inventory spying tool are all free.&lt;/p&gt;

&lt;p&gt;You can also choose to pay just for the Chrome extension, with plans starting at $16.49 per month.&lt;/p&gt;

&lt;p&gt;If you use Jungle Scout&amp;rsquo;s Chrome extension much more than its other features, AMZscout could be a more affordable alternative.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;div class="row row-alternative my-4"&gt;
&lt;div class="col-md-2"&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/jungle-scout-review-23.png" /&gt;&lt;/div&gt;

&lt;div class="col-md-10"&gt;
&lt;h5&gt;Viral Launch&lt;/h5&gt;

&lt;p&gt;While the primary function of Jungle Scout is product research, &lt;a href="https://viral-launch.com/" rel="nofollow" target="_blank"&gt;Viral Launch&lt;/a&gt; is mainly focused on Amazon product launches.&lt;/p&gt;

&lt;p&gt;It offers tools and services to help you launch a new product and quickly gain sales and reviews to increase your ranking and secure a top position in the Amazon Marketplace.&lt;/p&gt;

&lt;p&gt;That&amp;rsquo;s not to say that it doesn&amp;rsquo;t have some features to help you with product research. For example, Viral Launch rivals Jungle Scout in product discovery and keyword research tools.&lt;/p&gt;

&lt;p&gt;Even though there is some overlap, many sellers have both Viral Launch and Jungle Scout in their marketing stack.&lt;/p&gt;

&lt;p&gt;You can try Viral Launch for free for 14 days, but the monthly subscription cost is higher than Jungle Scout at $99 per month for the mid-range Pro plan.&lt;/p&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;

&lt;h2 id="is-jungle-scout-worth-it"&gt;Is Jungle Scout Worth it?&lt;/h2&gt;

&lt;p&gt;Overall, Jungle Scout is an excellent tool for eCommerce and dropshipping stores looking to expand their presence on Amazon. There are a bunch of useful features that can help you find the right products and sell more.&lt;/p&gt;

&lt;p&gt;You may also be able to use some of the tools to optimize your eCommerce store strategy. Products that are popular on Amazon and generally popular everywhere.&lt;/p&gt;

&lt;p&gt;While it may be a bit pricey for beginners, it&amp;rsquo;s a good option for those looking to take the next step and scale.&lt;/p&gt;

&lt;p&gt;If you want to learn more about eCommerce and how you can get started with dropshipping and making money online, &lt;a href="javascript:%24crisp.do('chat:open');"&gt;reach out to our 24/7 customer support team&lt;/a&gt;. We&amp;rsquo;ll be happy to answer your questions and guide you on your journey to financial freedom.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description><author>mark_salehoo</author><pubDate>Tue, 09 Dec 2025 23:50:16 +0000</pubDate></item><item><title>Shopify Layoff: What Happened + 7 Actions to Take as an eCommerce Business Owner</title><link>https://www.salehoo.com/blog/shopify-layoff</link><guid>https://www.salehoo.com/blog/shopify-layoff</guid><description>&lt;p&gt;Big news in the world of eCommerce.&lt;/p&gt;

&lt;p&gt;Shopify, the biggest eCommerce platform in the world, has announced it&amp;#39;ll lay off around 10% of its global workforce. And its share price plummeted.&lt;/p&gt;

&lt;p&gt;Sounds scary&amp;hellip;&lt;/p&gt;

&lt;p&gt;Does this mean you&amp;#39;ll have to close your online store, sell your TV, and start living out of your car?&lt;/p&gt;

&lt;p&gt;No. Far from it. This isn&amp;#39;t the end of days for dropshipping or Shopify.&lt;/p&gt;

&lt;p&gt;People are still buying online, and Shopify is still the best place to build your store.&lt;/p&gt;

&lt;p&gt;None of that changes because Shopify shares took a dip.&lt;/p&gt;

&lt;p&gt;And even though it&amp;#39;s cutting costs in some areas, Shopify is investing in others. The eCommerce juggernaut just made a $100 million strategic investment in the &lt;a href="https://www.salehoo.com/automated-dropshipping"&gt;eCommerce marketing automation&lt;/a&gt; platform Klaviyo.&lt;/p&gt;

&lt;p&gt;You can get the full story on this and an in-depth look at the platform in our Klaviyo review.&lt;/p&gt;

&lt;p&gt;So what is happening at Shopify?&lt;/p&gt;

&lt;p&gt;That&amp;#39;s what we&amp;#39;re going to answer today.&lt;/p&gt;

&lt;p&gt;We&amp;#39;ll examine what happened, why, and how it impacts you as an eCommerce store owner.&lt;/p&gt;

&lt;p&gt;And we&amp;#39;ll reveal 7 ways you can strengthen your store and gain a competitive advantage in post-pandemic eCommerce.&lt;/p&gt;

&lt;h2 id="What-Happened"&gt;What Happened?&lt;/h2&gt;

&lt;p&gt;So Shopify has decided to let go of around 1,000 employees - that&amp;#39;s around 10% of its global workforce.&lt;/p&gt;

&lt;p&gt;This comes after the eCommerce platform had almost doubled the size of its workforce from 2019-2021.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/shopify-layoff-01.png" /&gt;&lt;/p&gt;

&lt;p&gt;In a letter to employees, Shopify CEO Tobi L&amp;uuml;tke blamed the layoffs on the global slowdown in eCommerce following the pandemic.&lt;/p&gt;

&lt;p&gt;There was a massive spike in online sales during the pandemic. And Shopify massively expanded its workforce, anticipating the demand would continue when restrictions were lifted.&lt;/p&gt;

&lt;p&gt;But the trajectory of eCommerce growth hasn&amp;#39;t continued as Shopify expected it to. As eCommerce sales levels returned to pre-pandemic growth rates, the platform has had to reduce the size of its team.&lt;/p&gt;

&lt;p&gt;Here&amp;#39;s how Shopify CEO Tobi L&amp;uuml;tke explains it in his own words:&lt;/p&gt;

&lt;p&gt;&lt;i&gt;&amp;quot;Ultimately, placing this bet was my call to make, and I got this wrong. Now, we have to adjust. As a consequence, we have to say goodbye to some of you today, and I&amp;#39;m deeply sorry for that.&amp;quot;&lt;/i&gt;&lt;/p&gt;

&lt;h2 id="Why-Did-It-Happen"&gt;Why Did It Happen, and How Does It Affect You as an eCommerce Store Owner?&lt;/h2&gt;

&lt;p&gt;Now that&amp;#39;s the story of what happened. But it doesn&amp;#39;t answer all the questions that Shopify users and store owners worldwide want to know.&lt;/p&gt;

&lt;p&gt;&lt;i&gt;Should you be worried about the future of Shopify as a platform?&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;&lt;i&gt;What about the future of eCommerce and dropshipping as a business model?&lt;/i&gt;&lt;/p&gt;

&lt;p&gt;Let&amp;#39;s examine the reasons for Shopify&amp;#39;s struggles and how they affect you.&lt;/p&gt;

&lt;p&gt;But first, let&amp;#39;s make one thing clear.&lt;/p&gt;

&lt;p&gt;Shopify is still the best platform to build an eCommerce store for the vast majority of online entrepreneurs and dropshippers. There isn&amp;#39;t a new rival hoovering up Shopify&amp;#39;s customer base and causing the platform&amp;#39;s share price to drop.&lt;/p&gt;

&lt;p&gt;It&amp;#39;s still the best eCommerce platform out there and will not lose that crown anytime soon.&lt;/p&gt;

&lt;h4&gt;So why is Shopify losing share value and laying off employees?&lt;/h4&gt;

&lt;p&gt;We need to look at eCommerce as a share of total U.S. retail sales to answer that question. That&amp;#39;s the graph you can see below.&lt;/p&gt;
&lt;!--&lt;p&gt;&lt;img src="//cdn.salehoo.com/files/image/blog/shopify-layoff-02.png" class="img-responsive img-fluid"&gt;&lt;/p&gt;
                            &lt;p&gt;&lt;a rel="nofollow" target="_blank" href="https://www.statista.com/statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/"&gt;Image Source&lt;/a&gt;&lt;/p&gt;

    &lt;p&gt;&lt;a href="https://www.statista.com/statistics/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010/" rel="nofollow" target="_blank"&gt;&lt;img alt="Statistic: E-commerce as share of total U.S. retail sales from 1st quarter 2010 to 1st quarter 2022 | Statista" src="https://www.statista.com/graphic/1/187439/share-of-e-commerce-sales-in-total-us-retail-sales-in-2010.jpg" style="width: 100%; height: auto !important; max-width:1000px;-ms-interpolation-mode: bicubic;" /&gt;&lt;/a&gt;&lt;/p&gt;--&gt;

&lt;p&gt;As you can see, eCommerce gradually increased its share of total retail sales until 2020 and the start of the pandemic.&lt;/p&gt;

&lt;p&gt;Then it rockets up with huge growth over a short period.&lt;/p&gt;

&lt;p&gt;Shopify noticed this boom and anticipated that the growth rate would continue even after the pandemic ended.&lt;/p&gt;

&lt;p&gt;In simple terms, Shopify bet that the number of people buying online and the amount they spent would continue to grow at an elevated level once restrictions were lifted and people could shop in-store again.&lt;/p&gt;

&lt;p&gt;But that&amp;#39;s not how things worked out.&lt;/p&gt;

&lt;p&gt;You can see in the graph that eCommerce sales as a percentage of total retail sales have leveled off to pre-pandemic growth rates.&lt;/p&gt;

&lt;p&gt;Shopify expanded its workforce based on a prediction that didn&amp;#39;t come true. The eCommerce platform built a team for the next five years of growth, anticipating that growth would take place in a year or less.&lt;/p&gt;

&lt;p&gt;So Shopify has to adapt, which unfortunately means losing some of its employees. The eCommerce platform has also announced it will be shutting down the dropshipping app Oberlo - just 5 years after purchasing the app for $15 million.&lt;/p&gt;

&lt;p&gt;Read our guide to learn more about the &lt;a href="https://www.salehoo.com/oberlo-shutdown"&gt;Oberlo shutdown&lt;/a&gt;, what it means for dropshipping, and&amp;nbsp; the top 5 Oberlo alternatives that are taking over the dropshipping scene.&lt;/p&gt;

&lt;h4&gt;But what about the eCommerce industry as a whole?&lt;/h4&gt;

&lt;p&gt;Well, eCommerce growth is around the level it would have been if the pandemic had never happened.&lt;/p&gt;

&lt;p&gt;It&amp;#39;s still growing. And the global eCommerce market is worth more than ever, with a total value of nearly &lt;a href="https://www.insiderintelligence.com/content/global-eCommerce-forecast-2022" rel="nofollow" target="_blank"&gt;$7.4 trillion in 2022&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;So there&amp;#39;s no need to worry about the future of eCommerce or dropshipping as a business model. There&amp;#39;s still heaps of money to be made.&lt;/p&gt;

&lt;p&gt;There&amp;#39;s also a silver lining whenever big industry news like this lands.&lt;/p&gt;

&lt;p&gt;Some people get spooked and give up.&lt;/p&gt;

&lt;p&gt;They hear about one big eCommerce company taking a hit and drop out. They close their store and go back to their day job.&lt;/p&gt;

&lt;p&gt;And that&amp;#39;s a good thing.&lt;/p&gt;

&lt;p&gt;It means less competition and more opportunities to win new customers for your store.&lt;/p&gt;

&lt;p&gt;This brings us to the next section.&lt;/p&gt;

&lt;h2 id="Steps-To-Strengthen-Your-Shopify-Store"&gt;7 Steps To Strengthen Your Shopify Store as an eCommerce Business Owner&lt;/h2&gt;

&lt;p&gt;With eCommerce growth slowing down, it&amp;#39;s more important than ever to stand out and ensure you&amp;#39;re doing everything possible to maximize your chances of success.&lt;/p&gt;

&lt;p&gt;Quieter periods can give you time to take a step back and strategically improve your eCommerce business.&lt;/p&gt;

&lt;p&gt;Here are 7 tips you can implement today to differentiate your store, convert more visitors, and make more sales.&lt;/p&gt;

&lt;p&gt;And if you&amp;rsquo;re just starting out, check out our &lt;a href="https://www.salehoo.com/blog/shopify-dropshipping"&gt;Shopify dropshipping guide&lt;/a&gt; to learn how to create a profitable store from scratch.&lt;/p&gt;

&lt;h3 id="Eliminate-Slow-Moving-Products"&gt;1. Eliminate Slow-Moving Products&lt;/h3&gt;

&lt;p&gt;There&amp;#39;s a reason brick-and-mortar stores have end-of-season sales and 50% off discounts.&lt;/p&gt;

&lt;p&gt;Slow-moving products take up shelf space and tie up cash that can be used elsewhere in the business.&lt;/p&gt;

&lt;p&gt;While dropshippers don&amp;#39;t have to worry about storing inventory or getting capital out of slow-moving stock, you should still look to weed out the products that don&amp;#39;t generate sales.&lt;/p&gt;

&lt;p&gt;You don&amp;#39;t want a cluttered store listing hundreds of slow-selling products. These products take up space and distract users from your best-selling items.&lt;/p&gt;

&lt;p&gt;Take a look at your inventory and find the products that are:&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Seasonal&lt;/li&gt;
	&lt;li&gt;Have been replaced with newer models&lt;/li&gt;
	&lt;li&gt;Haven&amp;#39;t sold in a month or more&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;If you&amp;#39;re dropshipping these products, removing them from your store is easy.&lt;/p&gt;

&lt;p&gt;But if you&amp;#39;ve bought a shipment, you&amp;#39;ll need to offer discounts, use online marketplaces, and offer bulk buying promotions to shift your remaining stock.&lt;/p&gt;

&lt;p&gt;Then, you can reinvest the funds in products that are more likely to sell.&lt;/p&gt;

&lt;p&gt;If you&amp;rsquo;re looking for some inspiration for new products, check out our list of the &lt;a href="https://www.salehoo.com/blog/dropshipping-business-ideas"&gt;50 Best Dropshipping Products That Will Make Money in 2026&lt;/a&gt;.&lt;/p&gt;

&lt;h3 id="Promote-Your-Popular-Products"&gt;2. Promote Your Popular Products&lt;/h3&gt;

&lt;p&gt;So you&amp;#39;ve removed the slow-selling products from your store. The next step is to double down on your fast-selling items.&lt;/p&gt;

&lt;p&gt;That means putting some promotional muscle behind your best sellers.&lt;/p&gt;

&lt;p&gt;You can scale up social ads for your popular products, create recommended sections on product and category pages, and leverage your direct communication channels with customers.&lt;/p&gt;

&lt;p&gt;One of the most effective ways to boost sales of top-selling items is to create FOMO (fear of missing out) with a pop-up notification that shows visitors other people are buying a specific product.&lt;/p&gt;

&lt;p&gt;Here&amp;#39;s an example using the ToastiBar - Sales Popup Shopify App:&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/shopify-layoff-03.png" /&gt;&lt;/p&gt;

&lt;p&gt;This is a great way to increase sales for your most popular and &lt;a href="https://www.sellthetrend.com/"&gt;trending products&lt;/a&gt;.&lt;/p&gt;

&lt;h4&gt;But how do you find those hot products in the first place?&lt;/h4&gt;

&lt;p&gt;That&amp;#39;s where SaleHoo Market Research Labs can help. It&amp;#39;s a market research tool with in-depth data on over 1.6 million eCommerce products.&lt;/p&gt;

&lt;p&gt;You can quickly identify hot products with a high sell rate and low competition.&lt;/p&gt;

&lt;p&gt;Visit &lt;a href="https://www.salehoo.com/product-tour/market-research"&gt;SaleHoo Market Research Labs&lt;/a&gt; for a video tour to see how it works and how easy it is to find high-profit and fast-selling products.&lt;/p&gt;

&lt;h3 id="Revamp-Your-Product-Descriptions"&gt;3. Revamp Your Product Descriptions&lt;/h3&gt;

&lt;p&gt;Your product descriptions make or break a sale.&lt;/p&gt;

&lt;p&gt;Get it right, and the product description will compel your visitor to make a purchase. Get it wrong, and they&amp;#39;ll leave your store and probably won&amp;#39;t come back.&lt;/p&gt;

&lt;p&gt;Good copywriting is essential.&lt;/p&gt;

&lt;p&gt;If you need help writing your product descriptions, you can get expert tips in our guide &lt;a href="https://www.salehoo.com/blog/7-deadly-sins-ebay-product-descriptions"&gt;7 Deadly Sins When Writing eBay Product Descriptions&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;And the placement of your product description is crucial too.&lt;/p&gt;

&lt;p&gt;Your visitors should be able to see the benefits and features of your product without having to scroll down to the bottom of the page.&lt;/p&gt;

&lt;p&gt;Use bullet points above the fold to highlight your product&amp;#39;s main benefits and features.&lt;/p&gt;

&lt;p&gt;This will help buyers quickly get the information they need to make a purchasing decision and click the &amp;quot;Buy Now&amp;quot; button.&lt;/p&gt;

&lt;h3 id="Enhance-Your-eCommerce"&gt;4. Enhance Your eCommerce Tech Stack&lt;/h3&gt;

&lt;p&gt;You need to regularly audit your eCommerce technology stack to stay competitive and maximize your most important resource - your time.&lt;/p&gt;

&lt;p&gt;There are tools to streamline and optimize every eCommerce process - from order placement to customer retention.&lt;/p&gt;

&lt;p&gt;But it&amp;#39;s not easy putting together the right tech stack.&lt;/p&gt;

&lt;p&gt;The key is to look at your current capabilities and then outline the things you want to be able to do. This will help you identify gaps you can plug with the right tools and technologies.&lt;/p&gt;

&lt;p&gt;One of the areas where technology can make the fastest impact is by streamlining the process of finding and adding products to your storefront.&lt;/p&gt;

&lt;p&gt;Using SaleHoo Dropship, you can find lucrative products from reliable suppliers and add them to your Shopify store in a single click.&lt;/p&gt;

&lt;p&gt;It&amp;#39;s an easy-to-use tool that helps you find trending AliExpress products without manually trawling through page after page of search results.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/shopify-layoff-04.png" /&gt;&lt;/p&gt;

&lt;p&gt;Every product is handpicked by our eCommerce experts here at SaleHoo.&lt;/p&gt;

&lt;p&gt;Visit the &lt;a href="https://www.salehoo.com/dropship"&gt;SaleHoo Dropship&lt;/a&gt; page for a video tour of what the tool has to offer.&lt;/p&gt;

&lt;h3 id="Avoid-Backorders"&gt;5. Avoid Backorders&lt;/h3&gt;

&lt;p&gt;A key benefit of the dropshipping business model is that you don&amp;#39;t need to stock inventory, package goods, and deal with the shipping of the products you sell.&lt;/p&gt;

&lt;p&gt;It&amp;#39;s still the easiest way to launch a profitable online business with minimal startup capital.&lt;/p&gt;

&lt;p&gt;But it also has one major drawback - you don&amp;#39;t control the fulfillment process.&lt;/p&gt;

&lt;p&gt;You have to rely on your suppliers to handle that for you.&lt;/p&gt;

&lt;p&gt;And sometimes, things can go wrong.&lt;/p&gt;

&lt;p&gt;For example, what happens when you accept an order in your store, but the supplier doesn&amp;#39;t have the inventory to fulfill the order?&lt;/p&gt;

&lt;p&gt;You&amp;#39;ll have to refund the order or quickly find an alternative supplier with stock. And there&amp;#39;s no guarantee that the replacement product will be of the same quality.&lt;/p&gt;

&lt;p&gt;Both options risk upsetting the customer and your store getting a bad review.&lt;/p&gt;

&lt;p&gt;The best way to avoid problems like these is to have direct relationships with reliable suppliers.&lt;/p&gt;

&lt;p&gt;With the SaleHoo Directory, you can access 8,000+ pre-vetted suppliers.&lt;/p&gt;

&lt;p&gt;Instead of gambling your store&amp;#39;s reputation on unknown suppliers, you can search from the 2.5 million products on the SaleHoo Directory and speak directly with suppliers via email or phone or through our in-platform supplier chat feature.&lt;/p&gt;

&lt;p&gt;Check out the &lt;a href="https://www.salehoo.com/supplier-directory"&gt;SaleHoo Directory&lt;/a&gt; for a video tour and start finding reliable dropshipping suppliers today.&lt;/p&gt;

&lt;h3 id="Boost-Sales-With-Customer"&gt;6. Boost Sales With Customer Reviews and Ratings&lt;/h3&gt;

&lt;p&gt;It&amp;#39;s no secret that customer reviews are incredibly important for eCommerce sales. In fact, &lt;a href="https://business.trustpilot.com/guides-reports/build-trusted-brand/the-critical-role-of-reviews-in-internet-trust" rel="nofollow" target="_blank"&gt;89% of customers&lt;/a&gt; read online reviews before buying a product.&lt;/p&gt;

&lt;p&gt;Unlike buying in-store, an online shopper can&amp;#39;t touch or see an eCommerce product in person. So they rely on the experiences others have had to reassure themselves before committing to a purchase.&lt;/p&gt;

&lt;p&gt;If you&amp;#39;re looking to boost your conversion rate and drive sales, adding customer reviews and star ratings to your product pages should be top of the list.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/shopify-layoff-05.png" /&gt;&lt;/p&gt;

&lt;p&gt;You can encourage customers to leave reviews in a follow-up email after they have received the product.&lt;/p&gt;

&lt;p&gt;Send a friendly email to make sure they are happy with their purchase, and then ask them to share a review with a link to the review submission form.&lt;/p&gt;

&lt;p&gt;If you want more tips on increasing conversions and generating more sales from your existing traffic, check out &lt;a href="https://www.salehoo.com/educate"&gt;SaleHoo Educate&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;You&amp;#39;ll find resources and guides on everything required to run a successful dropshipping store.&lt;/p&gt;

&lt;p&gt;There are also a bunch of expert-taught courses that can fast-track your success, including a &lt;a href="https://www.salehoo.com/educate/shopify-dropship-course"&gt;dropshipping on Shopify course&lt;/a&gt; taught by seven-figure store owner, Sarah Li.&lt;/p&gt;

&lt;h3 id="Build-Your-Brand"&gt;7. Build Your Brand With Private Label Products&lt;/h3&gt;

&lt;p&gt;Private label products are an excellent way to scale your eCommerce business and build a strong brand that sets you apart from the competition.&lt;/p&gt;

&lt;p&gt;You can include your own branded packing slips and create unique branded products with your logo.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/shopify-layoff-06.png" /&gt;&lt;/p&gt;

&lt;p&gt;This is one of the best ways to increase the perceived value of your products. You may also be able to charge a higher price and increase the chances of repeat sales and return customers.&lt;/p&gt;

&lt;p&gt;You can target a specific market section and make it your own by offering something better and more memorable than the generic products sold by your competitors.&lt;/p&gt;

&lt;h2 id="Take-Your-Dropshipping-Store"&gt;Take Your Dropshipping Store to the Next Level With SaleHoo&lt;/h2&gt;

&lt;p&gt;Shopify is laying off workers, and its share price is down&amp;hellip;&lt;/p&gt;

&lt;p&gt;But there&amp;#39;s no reason to freak out.&lt;/p&gt;

&lt;p&gt;eCommerce sales are still going strong and maintaining the same growth rate as they were pre-pandemic.&lt;/p&gt;

&lt;p&gt;So what if the eCommerce percentage of total retail sales didn&amp;#39;t jump ahead by 5-10 years?&lt;/p&gt;

&lt;p&gt;It&amp;#39;s still growing fast, and there are still plenty of opportunities to get involved and make money.&lt;/p&gt;

&lt;p&gt;And by following the above steps, you can become a stronger, more profitable eCommerce business owner.&lt;/p&gt;

&lt;p&gt;If you need help implementing any of the above tactics or have questions about dropshipping, use our &lt;a href="javascript:%24crisp.do('chat:open');"&gt;live chat feature to speak to our support team.&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Our eCommerce experts are on hand to help you on your journey to becoming a financially independent online entrepreneur.&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description><author>mark_salehoo</author><pubDate>Mon, 13 Apr 2026 01:06:17 +0000</pubDate></item><item><title>Oberlo Shutdown: Why It's Happening Plus 5 Top Alternatives</title><link>https://www.salehoo.com/blog/oberlo-shutdown</link><guid>https://www.salehoo.com/blog/oberlo-shutdown</guid><description>&lt;p&gt;Remember 2017? (Barely, but yes.)&lt;/p&gt;

&lt;p&gt;It was only 5 years ago that Shopify acquired Oberlo for a whopping $15M.&lt;/p&gt;

&lt;p&gt;And now? The dropshipping giant is being softly put to sleep, never to be seen again.&lt;/p&gt;

&lt;p&gt;Despite being &lt;a href="https://www.digismoothie.com/blog/most-installed-popular-apps" rel="nofollow" target="_blank"&gt;one of the most successful Shopify apps with more than 100,000 active installs&lt;/a&gt;, Shopify delisted the app from its app store on May 12th, with no option to install it any other way. Not only that, existing users will need to migrate their content to another provider by June 12th or risk losing all their data. The app will continue functioning as normal up until that point, but we&amp;rsquo;re basically looking at a month&amp;rsquo;s notice for a pretty earth-shattering change for business owners. So what happened?&amp;nbsp;&lt;/p&gt;

&lt;p&gt;To figure out what&amp;rsquo;s actually going on and next steps for the dropshipping industry, &lt;a href="https://www.youtube.com/watch?v=B4AhRMFCgkY" rel="nofollow" target="_blank"&gt;you can also check out our handy video summary on the topic.&lt;/a&gt; Otherwise, keep reading and let&amp;rsquo;s start from the top.&amp;nbsp;&lt;/p&gt;

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&lt;h2 id="What-is-dropshipping"&gt;What is dropshipping?&lt;/h2&gt;

&lt;p&gt;Most eCommerce professionals will by now be familiar with the term dropshipping. But just to reiterate, dropshipping is a type of fulfillment method that removes the store owner as the middleman between the customer and supplier. The store owner (also called dropshipper) merely provides an online shop front, so when an order is placed this is redirected to the supplier, who then directly ships the product to the customer.&lt;/p&gt;

&lt;p&gt;This business model means that eCommerce entrepreneurs are able to start their business with little to no capital, as opposed to the wholesaling model of operating which requires purchasing large amounts of stock to get started. All you need is an internet connection, a reliable supplier or two, some profitable products and a place to sell them. And voila! You&amp;rsquo;re flying. It&amp;rsquo;s no surprise that dropshipping has taken off and is being adopted by businesses-savvy individuals all around the globe today.&lt;/p&gt;

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&lt;p class="text-caption"&gt;The rising interest in dropshipping over time&lt;/p&gt;

&lt;h2 id="Dropshipping-tools"&gt;Dropshipping tools and how they help you succeed&lt;/h2&gt;

&lt;p&gt;The name of the game is &lt;i&gt;passive income&lt;/i&gt;: letting your business make you money with little to no interference. Oodles of people want to get out of the slog of 9-5 office culture and start taking control of their own fortunes. Needless to say, the more you can automate, the better.&lt;/p&gt;

&lt;p&gt;That&amp;rsquo;s where dropshipping apps like &lt;a href="https://www.oberlo.com/" rel="nofollow" target="_blank"&gt;Oberlo&lt;/a&gt;, &lt;a href="https://www.salehoo.com/dropship"&gt;SaleHoo Dropship&lt;/a&gt; and &lt;a href="https://www.spocket.co/" rel="nofollow" target="_blank"&gt;Spocket&lt;/a&gt; (to name a few) come into the picture. They provide entrepreneurs with automation tools for managing their business, such as uploading products directly from Chinese super store &lt;a href="https://www.aliexpress.com/" rel="nofollow" target="_blank"&gt;Aliexpress&lt;/a&gt; (one of the main sources of dropshipping suppliers) to their Shopify store, processing bulk orders, automated pricing controls and more. This means that a lot of the legwork involved in managing and growing an online store is taken care of already, which is great news for your work-life balance!&lt;/p&gt;

&lt;p&gt;SaleHoo Dropship, for example, lets you search products by their origin and destination country, as well as by price, delivery estimate and the amount of order placed to date. That way you can easily find products that suit your needs without having to wade through the entirety of Aliexpress. Oberlo, DSers and Spocket also offer various handy product filters, but the added benefit of SaleHoo is that all suppliers are pre-vetted by our skilled team of dropshipping experts, so you can be sure your customers won&amp;rsquo;t be receiving any poor quality or inadequate products.&lt;/p&gt;

&lt;h2 id="What-is-Oberlo"&gt;What is Oberlo?&lt;/h2&gt;

&lt;p&gt;Oberlo was originally founded in 2015 as a startup in Lithuania, which is one of the Baltic states in Eastern Europe. The founders Andrius and Tomas Slimas and their team (two developers and a designer) decided to try out a few Shopify apps and Oberlo was the one that was by far the most successful. So successful in fact that Shopify acquired the company only two years later for a swanky $15M. After a rebrand and some additional investments, the dropshipping app ran successfully ever since, with tens of thousands of installs from the Shopify app store.&lt;/p&gt;

&lt;p&gt;Functionality-wise, Oberlo offers easy import from AliExpress with the ability to customize product listings and descriptions, automatic listing updates, inventory management and bulk order management.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/oberlo-shutdown-01.png" /&gt;&lt;/p&gt;

&lt;h2 id="Why-is-Oberlo-shutting-down"&gt;Why is Oberlo shutting down?&amp;nbsp;&lt;/h2&gt;

&lt;p&gt;Considering the seemingly successful run Oberlo has had over the years, it&amp;rsquo;s not entirely clear why Shopify has decided to shut down operations. True, there are more and more competitors on the market offering similar functionality, and &lt;a href="https://nz.trustpilot.com/reviews/608433b6f9f487093ccd77ff" rel="nofollow" target="_blank"&gt;Oberlo&amp;rsquo;s reviews from customers haven&amp;rsquo;t always been favorable&lt;/a&gt; (leading to a relatively low Trustpilot rating of 2.6), but is this the reason they&amp;rsquo;re withdrawing from the market? At this moment in time it&amp;rsquo;s impossible to say, as Shopify themselves are keeping things vague:&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;a href="https://www.oberlo.com/app-faq" rel="nofollow" target="_blank"&gt;&amp;ldquo;This product deprecation, which is a routine occurrence, is in pursuit of providing merchants with the best solutions to reach their customers wherever they are.&amp;rdquo;&lt;/a&gt;&lt;/p&gt;

&lt;h2 id="What-does-the-shutdown-mean"&gt;What does the shutdown mean for Oberlo users?&lt;/h2&gt;

&lt;p&gt;One would hope that current Oberlo users were giving some advance warning before dropping this bomb shell on them, but it&amp;rsquo;s not clear that was the case. As it stands, thousands of users have to find new homes for their dropshipping business set-up within the next three weeks, as &lt;a href="https://www.oberlo.com/app-faq" rel="nofollow" target="_blank"&gt;all current and historic data will be taken offline on June 15th&lt;/a&gt;. Shopify themselves recommend migrating to their newly chosen dropshipping partner DSers, which provide similar tools and functionality. However, like Oberlo, DSers also doesn&amp;rsquo;t provide any quality-assurance for AliExpress suppliers, so it remains up to each individual to make sure the suppliers they choose for their business are vetted.&lt;/p&gt;

&lt;p&gt;With SaleHoo Dropship, all suppliers are pre-vetted by our team of professionals, which means you can safely import any of their products into your store and you definitely won&amp;rsquo;t get &amp;ldquo;Ali-scammed.&amp;rdquo; (Shudder!) Dropshipping low quality products is extremely dangerous as it means high refund rates, tons of customer complaints, and pretty much no repeat purchases. Because we know that with all this upheaval it&amp;rsquo;s going to be a challenging time for current Oberlo customers, &lt;a href="https://www.salehoo.com/oberlo-migration"&gt;we&amp;rsquo;re offering 25% off (Code: OBERLO) SaleHoo Dropship for all users who migrate to SaleHoo Dropship&lt;/a&gt;. Making it the most affordable dropshipping tool currently on the market. Not bad, huh?&lt;/p&gt;

&lt;h2 id="A-world-after-Oberlo"&gt;A world after Oberlo&lt;/h2&gt;

&lt;p&gt;So if you&amp;rsquo;re reading this because you&amp;rsquo;re frantically trying to figure out an alternative to Oberlo, fear not. We&amp;rsquo;ll have a quick look at some alternatives for you.&lt;/p&gt;

&lt;h4 id="DSers"&gt;DSers&lt;/h4&gt;

&lt;p&gt;DSers is a tool that&amp;rsquo;s relatively new on the scene (founded in 2018), but it&amp;rsquo;s already garnered a lot of positive reviews and has made a name for its excellent customer service. The functionality is similar to Oberlo&amp;rsquo;s in the way that you can search and filter for AliEpress products and easily upload them to your store via a few clicks. Much like Oberlo, it also doesn&amp;rsquo;t vet suppliers, however they&amp;rsquo;ve recently launched the &amp;lsquo;&lt;a href="https://www.blog.dserspro.com/post/how-to-use-product-bargain-marketplace-on-dsers" rel="nofollow" target="_blank"&gt;Find Suppliers&lt;/a&gt;&amp;rsquo; feature which highlights some of their favorites. Their plans cost $19.99, $49.90 or $490.00 per month for varying services.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/oberlo-shutdown-02.png?id=3" /&gt;&lt;/p&gt;

&lt;h4 id="SaleHoo-Dropship"&gt;SaleHoo Dropship&lt;/h4&gt;

&lt;p&gt;&lt;a href="https://www.salehoo.com/dropship"&gt;SaleHoo Dropship&lt;/a&gt; stands out through its advanced product filters and, as mentioned before, pre-vetted suppliers. This can&amp;rsquo;t be banged on about enough, as reliable suppliers really are the be-all and end-all of creating happy customers - especially in dropshipping. And happy customers mean lower refund rates, fewer customer complaints, and therefore more repeat purchases. This is also super important for your brand&amp;rsquo;s branding and reputation. On top of that, SaleHoo Dropship offers renowned 24/7 customer service (who will even start custom product/ supplier searches for you free of charge) and a 30-day-money-back guarantee. $27/ month gets you 500 product uploads and $97/ month unlimited products, woop!&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="https://cdn.salehoo.com/files/image/blog/oberlo-shutdown-03.png?84675&amp;1744252236" /&gt;&lt;/p&gt;

&lt;h4 id="Spocket"&gt;Spocket&lt;/h4&gt;

&lt;p&gt;Spocket has a simple, user-friendly interface and gives you all the essentials you need to start dropshipping, such as searching product in the US and EU, importing products from Aliexpress, bulk importing products and&amp;nbsp; integrating them into your store. Their plans start at $24.99/month, but the most popular one is $49.99/ month for 250 products, which is a little on the high side in terms of pricing but definitely something you can test out with their free trial.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/oberlo-shutdown-04.png" /&gt;&lt;/p&gt;

&lt;h4 id="Dropified"&gt;Dropified&lt;/h4&gt;

&lt;p&gt;Dropified again offers all the main functionality of other apps (e.g. product search and import and bulk order processing, but their unique feature is that you can manage multiple stores and find products from both Aliexpress and Alibaba. Again, this creates a challenge of making sure all those suppliers are reliable so that you don&amp;rsquo;t fall into anyone&amp;rsquo;s scamming trap, but it&amp;rsquo;s definitely worth checking out. Plans start at $17/ month, but the recommended one is the Retro plan at $47/ month as you&amp;rsquo;ll get to access unlimited products.&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/oberlo-shutdown-05.png" /&gt;&lt;/p&gt;

&lt;h4 id="CJ-Dropshipping"&gt;CJ Dropshipping&lt;/h4&gt;

&lt;p&gt;Just like DSers and SaleHoo Dropship, CJ Dropshipping also integrates products to your Shopify store quickly. Again, they let you add any product from AliExpress so you&amp;rsquo;re on your own when it comes to quality control. One interesting thing about CJ Dropshipping is that they allow you to make photography requests for your product so you can get customized product photos and videos. This can be especially handy during the scaling phase when you need custom material for your brand.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&lt;img class="img-responsive img-fluid" src="//cdn.salehoo.com/files/image/blog/oberlo-shutdown-06.png" /&gt;&lt;/p&gt;

&lt;h2 id="How-to-migrate-from-Oberlo"&gt;How to migrate from Oberlo&lt;/h2&gt;

&lt;p&gt;If you like the sound of SaleHoo Dropship and want to take advantage of 25% off, starting your migration process is easy. &lt;a href="https://www.salehoo.com/oberlo-migration"&gt;Simply leave us your email address and we&amp;rsquo;ll get back to you within 24 hours&lt;/a&gt; to make your transition as smooth as possible. If you have any other questions or concerns in the meantime, &lt;a href="javascript:%24crisp.do('chat:open');"&gt;why not chat to one of our dropshipping experts&lt;/a&gt;? As already mentioned, we make customer service a priority, regardless if you&amp;rsquo;re a paying customer or not, so just come and say hey!&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</description><author>mark_salehoo</author><pubDate>Thu, 10 Apr 2025 02:30:49 +0000</pubDate></item></channel></rss><!--0.0039/9631-->