“Markets are conversations – talk is cheap, silence is fatal”
from The Cluetrain Manifesto, Levine, Locke, Searls & Weinberger.

What does your web site say to your visitors?

Is your site or blog encouraging return visitors?

Do people buy the products that you promote?

Are your visitors staying for more than a few seconds?

Do you even know how long your visitors are staying on your site?

John Jantsch recently wrote an article advocating adding a Chief Conversation Officer to your business.

In a word, the position would involve the engagement of the company’s visitors, clients and other staff members.

Teeg and I have been browsing sites recently that don’t engage their visitors and clients.

One in particular promotes itself as a directory, but other than looking to find the address or phone number of a local business, the site shows no purpose at all!

I could just as easily find that info in the phone book, or simply google it!

What it amounts to is that a site like that is simply wasted bandwidth, a monument to someone’s ego!

Are you ready for the big question?

Are you engaging your visitors, or is your website/blog simply a monument to your ego?

Excuse my Aussie bluntness, it gets me into trouble all the time, but it is how I speak to my self when needed!

It’s easy to get caught up in something, and our view is totally subjective when that happens.

I try and look at the situation from an ‘outsider’s’ point of view, and if I can’t, I go and find one!

Moving on from the monument!

First, check John Jantsch’s article!

Think about how different sites attract and engage you, and how you can adapt different methods to suit your situation.

Maybe you need to appoint a web based Conversation Officer to breathe some life into your site?

If you get stuck for ideas, feel free to contact Teeg or myself.

This post was originally publish in two parts on SU Comments and Coffee With Allan