http://www.rmgconnect.com.au/RMG Connect RSS Articleshttp://feedproxy.google.com/~r/rmgconnectnews/~3/dkpnLf9ntpQ/AdNews : Nestle increased consumers intention to buy its Kit Kat Chunky chocolate bars by 29% by using social networking sites to engage its young male target.<img src="http://feeds.feedburner.com/~r/rmgconnectnews/~4/dkpnLf9ntpQ" height="1" width="1"/>Fri, 30 Jan 2009 14:29:04 GMThttp://rmgconnect.com.auhttp://feedproxy.google.com/~r/rmgconnectnews/~3/dkpnLf9ntpQ/A QUIRKY internet advertising campaign featuring the character Hans Fagerlund - the headband-wearing front man for Kit Kat Chunky chocolate - has had remarkable success for snack company Nestle.<img src="http://feeds.feedburner.com/~r/rmgconnectnews/~4/dkpnLf9ntpQ" height="1" width="1"/>Sat, 17 Jan 2009 17:44:15 GMThttp://rmgconnect.com.auhttp://feedproxy.google.com/~r/rmgconnectnews/~3/dkpnLf9ntpQ/Australia leads markets such as Britain in using data to predict how online advertising can generate sales, and combining digital with other media, according to Australian Nima Yassini, head of digital at the London office of global direct marketing network RMG Connect.<img src="http://feeds.feedburner.com/~r/rmgconnectnews/~4/dkpnLf9ntpQ" height="1" width="1"/>Sat, 06 Sep 2008 14:41:26 GMThttp://rmgconnect.com.auhttp://feedproxy.google.com/~r/rmgconnectnews/~3/dkpnLf9ntpQ/JWT Sydney and RMG Connect create an interactive Irishman Seamus and target Search as a creative opportunity for Tourism Ireland.<img src="http://feeds.feedburner.com/~r/rmgconnectnews/~4/dkpnLf9ntpQ" height="1" width="1"/>Mon, 01 Sep 2008 08:24:36 GMThttp://rmgconnect.com.auhttp://feedproxy.google.com/~r/rmgconnectnews/~3/dkpnLf9ntpQ/NESTLE has created Australia's biggest internet-based social-media advertising campaign to promote its new Kit Kat Chunky product, targeting teenage boys.<img src="http://feeds.feedburner.com/~r/rmgconnectnews/~4/dkpnLf9ntpQ" height="1" width="1"/>Mon, 04 Aug 2008 17:44:14 GMThttp://rmgconnect.com.au