RickLipsett.com

A Few Websites Designs

noreply@blogger.com (Rick Lipsett) — Mon, 01 Apr 2013 11:00:00 +0000

Breezing through some old files, I noticed a few websites I've done (designed, and some even programmed) and wanted to share wit you. Some of them, were previously posted, but I had a mishap some months ago, which erased every image in my old posts here. So it works, to have them here again.

Client: Crim

Agency: Jorge Blanco & Asociados

Design: Rick Lipsett

Programming: never produced

Client: Grand Vitara Aniversary

Agency: Jorge Blanco & Asociados

Design: Rick Lipsett

Copywriter: Ginelie Piovanetti

Programming: Rick Lipsett

Client: Hyundai Ponce

Agency: Jorge Blanco & Asociados

Design: Rick Lipsett

Programming: never produced

Client: Jorge Blanco & Asociados

Agency: Jorge Blanco & Asociados

Design: Rick Lipsett

Copywriter: Ginelie Piovanetti

Programming: Rick LIpsett

Client: San Juan Suzuki

Agency: Jorge Blanco & Asociados

Design: Rick Lipsett

Copywriter: Ginelie Piovanetti

Programming: Rick LIpsett

Client: Tres Monjitas

Agency: Fernando Laboy

Design: Rick Lipsett

Programming: never produced

Client: Villa en Rio Mar

Agency: Jorge Blanco & Asociados

Design: Rick Lipsett

Copywriter: Ginelie Piovanetti

Programming: Rick LIpsett

It was a lot of fun to come up with all these websites. Continually updating and sharing content on them really taught me and my co-workers a lot!

Retail Campaigns

noreply@blogger.com (Rick Lipsett) — Mon, 25 Mar 2013 13:00:00 +0000

Day in and day out I sit at my desk and come up with multiple designs for multiple clients. Most of them are car dealerships. So most of my work is for retail purposes. Although it is a line of work that requires one to design a lot of ads that don't have long durations, so you are constantly creating new things, it has taught me to design fast and accurate. Use space more wisely, be an eye-popper when you are breezing through a newspaper and a lot of other lessons that have come also.

All these works were created for Jorge Blanco & Asociados, alongside my good friend Ginelie Piovanetti, who is the copywriter. Some of these never got published, but were some of my favorites.

Client: Cabrera

Campaign: Agosto al Costo

Client: Cabrera

Campaign: La Aventura Jeep

Client: Cabrera

Campaign: Back to Cabrera 1 & 2

Client: Cabrera

Campaign: De Viaje Shopper

Client: Cabrera

Campaign: Fuerza Americana

Client: Cabrera

Campaign: Hora de Montarte

Client: Cabrera

Campaign: Navidad Caaabrera

Client: Cabrera

Campaign: Primer Mega Evento del Año

Client: Cabrera

Campaign: Venta Salvaje

Client: Cabrera

Campaign: Verano Nacional Cabrera

Client: Cabrera

Campaign: Multiple Brands

Client: Toyota de Bayamón

Campaign: De Pared a Pared

Client: Caribbean Auto

Campaign: Cámaras de Seguridad

Give me your feedback on the comments section!

Calendart 2013 Calendar and Promo

noreply@blogger.com (Rick Lipsett) — Thu, 21 Mar 2013 17:30:00 +0000

Last year, we developed the look for the Calendar and promo pieces for The Alliance for a Drug free Puerto Rico (Alianza para un Puerto Rico sin Drogas). Unfortunatley not every piece was aproved, but the final calendar did have this design, so we stayed happy.

Client: Alianza para un Puerto Rico sin Drogas

Agency: Jorge Blanco & Asociados

Art Direction: Rick Lipsett

Photography: Jorge Blanco

Copywriter: Ginelie Piovanetti

Piece: Calendar

Status: Printed

Piece: Invitation / Posters

Status: Not Approved

Go ahead, give me your thoughts on the comments section!

Toyota de Bayamón's Mega Sale

noreply@blogger.com (Rick Lipsett) — Tue, 11 Dec 2012 11:00:00 +0000

Today I want to show a very simple looped animation I made for Toyota de Bayamón's website. It consists of the Esteban Santos' character showing up in the middle of the text, interacting shortly with the viewer and then hiding again. 6 seconds of animation that loops on forever. What do you think? (you might have to replay over and over to get the effect, though)

Messy Kitchen Goodies' Messy Girl

noreply@blogger.com (Rick Lipsett) — Tue, 13 Nov 2012 13:00:00 +0000

Every time a client of mine asks for some illustration, I feel like a kid going to Disneyland. I guess that's what tells me I'm an illustrator at heart.

When Marivel Cano, asked me to build her a vector illustration of Messy Girl, her Messy Kitchen Goodies character, I did the Carlton dance, calmed myself and replied with a normal, dry "yes".

Creative juices flowed all over the place. I took out my trusty iPad friend and did a few quick sketches.

Once we got the correct pose and overall look, we went straight to the vectoring stage.

A few tweeks later, we had arrived at the final design. The crowd cheered and I danced again.

Boy, I love doing character illustrations.

#Calendart2013 Interview on WKAQ580am

noreply@blogger.com (Rick Lipsett) — Mon, 29 Oct 2012 11:00:00 +0000

Last Saturday I had the priviledge of being interviewed for La Alianza para un Puerto Rico Sin Drogas' Radio Talk Show "Punto Positivo". This program is aired every other week with the purpose of providing a positive outlook on our society's drug problem. This time, they dedicated the show to one of La Alianza's proyects: Calendart 2013.

On Melissa Fronteras' section: "Generación SD", I was able to talk about the process behind the piece I did for Calendart 2013: "Burning Trinity". I had the opportunity of sharing how this piece changed the way I approach the creation of a piece. The interview is in spanish. If you wish to buy the art piece, you can head on over to the gallery on calendartpr.com.

The interview was aired on WKAQ580am's frequency. If you missed it, here's your chance to catch up. God Bless.

Punto Positivo

noreply@blogger.com (Rick Lipsett) — Fri, 26 Oct 2012 17:00:00 +0000

Hey, guess what. On my last post, I told you about "Burning Trinity" the Art Piece I did for La Alianza para un Puerto Rico sin Drogas (Alliance for a Drug-Free Puerto Rico). well, tomorrow, october 27th, 2012 (saturday) at 11pm, I will be interviewed on that piece on the Alianza's own radio show: "Punto Positivo" It will be transmitted on WKAQ 580 am on Puerto Rico or through internet by going [HERE]. Don't miss it!

Burning Trinity

noreply@blogger.com (Rick Lipsett) — Fri, 26 Oct 2012 11:00:00 +0000

When I heard the topic for this year's Calendart, I knew I had something to say. I was most exited to be back again amongst all the talented artists the Alliance for a Puerto Rico without Drugs had mustered. And "Hope for Peace" was the perfect theme.

Being a Christian myself, I know the Man, where all the Hope and Peace comes from. I only had to device a way to tell my story. To tell the world, that the solution to our problems lay in coming to Christ. Hope and Peace is what He freely gives. All we need to do is accept him as our only God and Savior.

I prayed and spoke to God about what He wanted me to portray. This was a first for me. I had many symbols I could work with and after sketching about five or six different pieces, the symbols found me. I wonder why I had not done it this way before. I consulted the Man before I began and suddenly, God gave me my inspiration.

It is clear to me that what the World needs, is more believers in Jesus. People who have been born again and have the Holy Spirit Dwelling within. Persons who become Childlike again. Walking a new life from the Cross that has saved them, and towards the World to spread the burning fire that Our Triune God has left in our hearts. People who posses the ability to listen and internalize what they experience. People whose open heart helps and comforts others. A race of people that loves God with all their hearts, all their minds and all their souls. That is The Burning Trinity.

I'd like to thank God for giving me the chance to be called upon by my friends from "Alianza para un Puerto Rico sin Drogas" to be a part of Calendart 2013. My thanks to Roxanna, Melissa and Raquel who thought of me for this year's Calendart project. And thanks to my family who supported and encouraged me all the way.

The works collected for this project are being auctioned at their website: http://calendartpr.com. And will be available until november 15th, 2012 where the physical auction will take place. So, if you're reading this and the date has not come by, skip on over to http://calendartpr.com and make your offer!

Here's the process behing my finished piece.

Mixing the base color for the background

It all begins at the Cross. Even the painting.

After sketching the silouhettes I needed, I proceeded to paint with the base color.

A little red, goes a looong way.

Detail of the burning window.

Burning Hearts detail

Representing Heaven. Painting or drawing clouds are always a lot of fun.

Alm,ost there. The black sure gives depth to the piece.

Done!

Creative Forum on Pura Vida Nights

noreply@blogger.com (Rick Lipsett) — Thu, 25 Oct 2012 18:00:00 +0000

Every friday night, my good friend ElySanta produces events on Pura Vida Books, a Library located on Santa María Shopping Center on Guaynabo City, Puerto Rico. Tomorrow's event, however is unique. Why? I'll be a part of it! That's why!

We'll be talking about the creative process behind what diverse individuals such as myself do, before they have a finished work. There is no script. We will be answering questions and explaining how we do what we do.

The Forum will be composed of:

• Josué Mercado
• Daniel Marín
• Caleb oquendo
• ElySanta
• Rick Lipsett (me)
• Luis Ernesto

Plus there will be live music by and the mixes of DJ True One.

Anyways, you are invited to join us tomorrow. The event is from 7pm to 10pm and is at no entry fee. See you there!

Here's the map:

View Pura Vida Books in a larger map

The Man of a Thousand... Bodies!

noreply@blogger.com (Rick Lipsett) — Thu, 25 Oct 2012 17:27:00 +0000

Have you met Esteban Santos? If you live in Puerto Rico, you may have seen his outrageous print campaigns where he has been from Superman, to a boxer to a wizard and everything in between. That's the way he prefers to sell his Toyota's and guess what? it works!

Well, I've had the pleasure to be the one who draws the guy and I has always been a ton of fun. The trick, is thinking about "what will he be next?"

Here are a few of the drawings I've done of him.

To check out Esteban's website and find out why he sells so many Toyota's go to http://toyotabayamon.com

Jorge Blanco & Asociados' New 2012 Logo

noreply@blogger.com (Rick Lipsett) — Thu, 19 Apr 2012 03:57:00 +0000

One of the things I love doing the most, is identity design. So, when Jorge Blanco approached me to re-invent his logo and brand, I was delighted to be considered as the person to do it.

I worked on various approaches and designs. And after exploring every alternative that came to mind, Jorge picked his favorite and, voilá! the agency has a new logo.

I'd like to take the opportunity to thank Jorge for believing in me enough to let me tinker with his brand. It was an honor to do so, and I am most pleased with the final result.

5 Things You Need When Hiring a Freelancer

noreply@blogger.com (Rick Lipsett) — Thu, 02 Feb 2012 17:00:00 +0000

I've come to notice that whenever I'm beginning a relationship with one of my clients, somewhere in our first conversations, the topic of what I need, to start the work, arises. So I conjured up this magical list of the five most important things anyone looking to hire a freelancer (such as me) should have.

1. A general description.
Write what you visualize as the design/website/logo/etc... It can also be a specific description, but it should allow the artist to employ their art powers and create their vision on the project, always within the established boundaries.

2. A defined goal.
With this one, you need to be as specific as possible. In other words, Where do you want the work to take your business? Get younger people to call? Sell more red cars? Get more website traffic?

3. Flexibility.
Sometimes clients want to address a lot of different people with the same message/piece. Please understand, that sometimes it cannot be done, or it cannot be done well. Sometimes diverse messages are what it calls for!

4. Full spectrum of work.
Be clear with your hired gun. Tell your freelancer all the pieces you need. Also if the same design will show up in different media. This might affect the way we design or do certain things. For example: If we're designing a logo, we might do it on full color, but if it will be printed on a t-shirt, we might need to do a two color version of the logo. If we know this before-hand, we can adjust our design to be sure it will work later. Be transparent!

5. Payment.
Of course this is what makes everything go, so be sure to have 50% of the total amount to give up-front to commence work. Some Freelances charge 25% and others even charge full rate before doing anything. Be sure to ask about this. You should be on the same page with the person who will be giving life to your project. Sometimes you can even arrange for a monthly fee. And find out when will the last payment be due. Upon completion? Net 15? Net 30? Talk it out!

I think that about sums it up. Have you had a relationship with a freelancer and different issues have risen? Be sure to tell me below, on the comments section. If you want to work with me, be sure to contact me directly!

Photo Manipulation x3

noreply@blogger.com (Rick Lipsett) — Fri, 27 Jan 2012 12:00:00 +0000

It's been a while and I haven't showed you any more photos I've manipulated. I must say, it's always fun to see what the image was and what it became.

So here I give you three examples of images I've worked on recently.

Turbine Man

Similar to the previous. For this image, done for Cabrera Auto, I used several stock images and my illustrative skills. The sky, some of the green area, the man, the car, the sign and the turbine were separate images. The road and some of the green areas were drawn by me.

Process

Finished Photo

Rocket Man

This was done for Cabrera Auto. One of the clients, Jorge Blanco & Asociados has and I had the pleasure of working on. I used a shot of the dealership we had, and several stock images for the rest. The man, the rocket, the fire and smoke were separate images.

Process

Finished photo

Diversión Pura

Searching the official Suzuki assets gallery for images that could be used for print media, I found this shot of a Grand Vitara in a river and the setting reminded me of El Yunque. So I went ahead and downloaded it. After a few minutes, "Having Fun" was the only thought that had stayed on my mind by just looking at the photo, so that's what I wrote. "Pure Fun".

This is the starting image

The process

Finished photo

Which one is your favorite? What would you have added or taken from these. Be sure to leave me your comments below!

Suzuki's First "Buy Back Mundial"

noreply@blogger.com (Rick Lipsett) — Thu, 26 Jan 2012 11:00:00 +0000

After the Huge success their original BuyBack was, Suzuki decided to offer those same benefits to every make out there, not just Suzuki owners. They needed a new website that expressed the "global" theme., while keeping the registry friendly enough so that car owners could register to have their car bought by Suzuki (no matter the Brand) and at the same time, entering a raffle for some cool prizes.

I had the opportunity to Team up with two friends to work on this project. I had a blast!

Agency: Jorge Blanco & Asociados
Concept: Jorge Blanco / Timothy Vélez
Dynamics and logistics: Jorge Blanco
Copywriter: Ginny Piovanetti
Art Direction / Designs: Tannya Burgos / Rick Lipsett
Programing: Rick Lipsett

Check out the live version, by visiting http://buybackmundial.com. What do you think?

New Year's Resolution

noreply@blogger.com (Rick Lipsett) — Wed, 11 Jan 2012 16:36:00 +0000

A few weeks before 2011 ended, I found myself working on several designs that would become the look for many clients on 2012. Some saw the light of day and quickly got approved. Some were shown to the client and suffered a sudden death, while others never left the office. These are one of the latter.

The idea behind the design was to show our clients what they should list as one of the resolutions for the (then) upcoming New Year.

I felt the idea was strong and an eye stopper for anyone breezing through the newspaper. At the end, the idea was shot down internally because of the name. Apparently there's a dealership that has a similar name (as the campaign). Who knows, maybe in the future we'll get to use it with a different name.

¡Be sure to leave your comments down below!

Agency: Jorge Blanco & Asociados
Client: Cabrera
Concept, copy and Design: Rick Lipsett

Running Social Media efforts for @SanJuanSuzuki

noreply@blogger.com (Rick Lipsett) — Wed, 30 Nov 2011 22:00:00 +0000

It's been a little hectic, I admit it. Yet I'm proud to say that I officially run every Social Media effort for San Juan Suzuki. Well, not me entirely, see my good friend Ginny, is my counterpart in this venture. we do this for the Advertising Agency we work for: Jorge Blanco & Asociados. It's the first time we do it for someone/something other than our personal projects, and so far, oh-so-very good!

San Juan Suzuki, needed to enter the digital realm. A few months ago, we helped them with their website. A very BIG first step. Later we started talking about social media and showing them why, it would be beneficial for them to step into it. After many meetings and case studies later, we did it.

We began by administrating their Facebook Page, which had forty something likes. We created a landing Page for Facebook, and a tab that serves as their own mini Site on Facebook.

Later, we opened up a Twitter account, and dressed it up with their image. The same thing was done in YouTube. After following the first of many key people. we started Talking and engaging our new Social Media Friends.

A month later (today) we have increased the Facebook Page's likes to 1,429 and 71 Twitter followers. We have come across a few Ambassadors and also the occasional troubled client. We've been able to navigate our efforts with great results, and that fills us up with joy.

It's been a pleasure to work with Enrique Ortiz, of San Juan Suzuki and to steer his business front on the various Social Media stations we've set out. It is a very demanding job, that brings great pleasures in knowing you are making friends for the company which we are representing. We look forward to keep on working with San Juan Suzuki, and to see what the future brings on this new frontier.

The Ugliest Car in Puerto Rico

noreply@blogger.com (Rick Lipsett) — Mon, 10 Oct 2011 18:00:00 +0000

If you follow me on Twitter or on Facebook, you might've noticed some posts regarding The Ugliest car on Puerto Rico. Well, the truth of the matter is that, even though some have suggested I participate, I cannot, for I helped create the campaign.

Suzuki del Caribe, was in search of an innovative way of engaging people around the Island (Puerto Rico). So, the agency I work for contacted Mr. Victor Cabezas to come up with a concept, which he did, and we hurriedly converted and designed to make into a reality.

Basically, anyone that owns an ugly car, can drive to any Suzuki dealership and register their car. Afterwards, The picture and info is sent to me at the agency, I upload and notify the registrant and wish him good luck. The person spreads the link through their Facebook, Twitter, email, etc... to get people to come over an "Like" the car. The person with the most "Likes" wins.

We came up with seven prices for seven individuals who can win. We began in early september and so far, the contest has been fierce between a few ugly vehicles.

Here are a few shots of the website we created for Suzuki's contest:

Agency: Jorge Blanco & Asociados
Concept: Victor Cabezas
Dynamics and logistics: Radhamés Luquis / Jeanessa García
Copywriter and Project coordinator: Ginny Piovanetti
Art Direction: Yamil Rivera / Rick Lipsett
Programing: José Laboy / Rick Lipsett

It was a blast helping create this very cool contest. Now head on over to elcarromasfeo.com and see what I've been talking about. Later, come back and tell me your thoughts!

PapáHeroes.com

noreply@blogger.com (Rick Lipsett) — Wed, 29 Jun 2011 11:00:00 +0000

When my pal, Raúl Colón told me he wanted to start a parenting blog, I had no clue of the scope he had in mind for this project. Without hesitation I pledged my allegiance, and later found out he had world domination on his mind! Just kidding, although it was a much bigger project than what I had in mind. Nevertheless, my spirits were high and I jumped right in with great expectations.

For the logo and site, we wanted to do something Bold, catchy, inspiring and fun. After a few talks on how children view their parents, we knew we had no choice. I grinned from one side of my face to the other and said "super heroes" Raúl cracked up, for he had thought of the same thing.

Logo:

Website Design (Programing was done by Raúl Colón):

Banners:

Badges:

I've had lots of fun designing every piece for this site, and I know, I've only scratched the surface. Besides designing, I'm also a writer there and the resident cartoonist. So you could say I've got a lot of work. True. And loving every minute of it. Go check us out at: PapaHeroes.com.

Suzuki Buy Back

noreply@blogger.com (Rick Lipsett) — Wed, 22 Jun 2011 11:00:00 +0000

Recently, Suzuki started offering specialized service to their Puerto Rico customers, thus rewarding their loyalty. For this, we were asked to create an online registry that helped the customers reassure themselves as Suzuki Customers as well as entering for a chance to win some great prices.

Using our powers for visual metaphors, we envisioned the form as an actual paper form, and started off on that. Here's the end result.

Client: JB&Asociados / Suzuki Caribbean

Art direction / programing: Rick Lipsett

Copywritter / project coordinator: Ginny Piovanetti

You can check the live version at puertoricosuzuki.com.

Scotiabank's AutoMaratón

noreply@blogger.com (Rick Lipsett) — Wed, 15 Jun 2011 11:00:00 +0000

Agency work almost always begins with, or is in its entirety, explorative work. We love flexing our creative muscles, so when this sort of "exercise" is required of us, we draw our big guns and design our heart away.

Such was the case for Scotiabank's seventh Auto Maratón, were we were asked to come of with several design routes so the client could choose one. Although, ultimately not picked, we created a few designs for which we are most proud of, and decided to post them here for your viewing pleasure.

The final design was created by our friend and colleague @DGraphix so cheers to him for creating the winning design! (not shown here).

SanJuanSuzuki.com

noreply@blogger.com (Rick Lipsett) — Fri, 03 Jun 2011 11:00:00 +0000

We are always looking for ways of improving what we can do. When the opportunity to design and program SanJuanSuzuki.com arose, we jumped and clapped with glee while creating a different site from what we had done so far.

After weeks of intense work, we finished a project that both the client and ourselves were happy with. Here are a few screenshots so you know what we're talking about.

Client: JB&Asociados / San Juan Suzuki

Art Director / programer: Rick Lipsett

Copywriter / project coordinator: Ginny Piovanetti

Feel free to visit their site at SanJuanSuzuki.com. Heck, you can even drop them a line regarding what you think of the new design!

Lending a Helping Hand

noreply@blogger.com (Rick Lipsett) — Wed, 13 Apr 2011 10:05:00 +0000

A good friend of mine and my family's, has a Newborn nephew which was diagnosed with cancer a few weeks back. Their medical insurance will not cover for all the expenses to come. Yamil Colón, needs a bone marrow transplant. His twin sister Camila, died of this condition when no one suspected what was going on.

UNDOdigital, the Digital Artists collective which I helped create, has put up a few art pieces on their site to sell and somehow help Yamil's Family. I gave a few of my works to be sold. If you can spare the time, I urge you to visit them and buy one of the amazing works from a range of different artists from the collective.

The t-shirt accompanying this post was designed by us, to help them get some donations. They are selling for $15. If you want to get one, write us at: rick@ricklipsett.com. Be sure to include your size.

You can also deposit your contribution directly to Yamil Colón Mercado's bank account (Banco Popular de Puerto Rico) #707-233-52-6.

Logo Process: Raúl Colón's Blog & CIMA It Solutions

noreply@blogger.com (Rick Lipsett) — Fri, 25 Feb 2011 11:00:00 +0000

A lovely price waited for us at the project completion.

In the past, we've brought you our creative process on logo creations, but since that post was done a long time after the project was over, it lacked information on how we go about creating Brand Identities for our clients. We knew we needed another shot at it and were thrilled, when it came knocking at our door.

Back in december, right after he established a connection with me through Twitter, Raúl Colón (@rj_c) approached me to create his corporate identity and personal blog identity as well. If you've read this blog before, you know how much we LOVE creating Brand Identities. Designing a logo is like creating a magic trick. We get to define visually someone and at the same time outperform whatever we've done in the past.

Since Raúl needed two logos, we didn't want one to outshine the other. And since we try to out do ourselves on every project, we decided to create both identities at the same time. Some call us overachievers, that's the best compliment we've ever had.

Part I.

The first thing we did, was read every last letter on our creative brief (provided by Raúl). We wanted to make sure we delivered on all or most of the goals described. (Not every goal can or should be addressed in a logo, it could get ugly). Raúl provided us with a perfectly detailed information on what he stood for on both his blog and company. He had a clear view of his stands and that provided us with the background needed to commence our designing journey.

Part II.

Research. We looked all over the internet and books to find those logos that other talented designers accomplished for diverse clients. Not only did we not want to end up having something similar, we wanted to improve everything. We stalked Raul's Twitter, blog and company page. We watched how he interacted with others. How he expressed his thoughts on every post. How his honesty, depth and humble knowledge was always put forth for anyone that needed his counsel. We had plenty of material to get going. We needed inspiration, and we got it.

Part III.

Sketches. Lots of sketches. A long time ago, we learned (the hard way) that designing should always begin (and sometimes end) in the drawing table. So we started creating in analog until we had a few winner designs that needed some adjustments in the computer. We then turned digital.

Part IV.

Digital creation. With our trusty Calle 13 record playing in the background (music always guides the mood of the art piece) we designed several options for each logo. After we were sure, that we had at least three alternatives that could stand up to anything, we made sure that they communicated Raúl's vision. We used the best visual metaphors and hidden meaning (the good kind), we could come up with. We presented our work.

CIMA: The name is translated from spanish to Mountaintop or peak. In other words "at the top of the game" we took this and added the iconography of a pyramid, which is always pointing towards the sky. Because "The sky is the limit", The typography, needed to feel modern and stylish but had to convey safety and boldness at the same time. The picked design was the bottom-right.

Raúl Colón's Blog: A block or concrete cube is a hard object that can carry almost any weight put on top of it. Besides that, if it is a tri-dimentional object, it shows depth, character. Traduced to a person, we can understand that the person which this logo represents, is strong, dependent, knowledgeable, and straight forward. The picked design was the bottom-right.

Part V.

Client feedback is crucial. And since Raúl is always honest, what we got was the best feedback ever. Surprisingly, not many changes were given to us. Some miscellaneous twitching and that was it. We had our two winning logos.

Part VI.

After we celebrated with a well earned glass of Napa Valley's Sterling Merlot, we adapted the logos for different formats, sizes and colors. When finished, we cued John williams for the ending title sequence with high octane big band music.

All this was done in record time, our client was grateful and happy with his babies, and we were proud of the work accomplished.

Photo Manipulation

noreply@blogger.com (Rick Lipsett) — Fri, 18 Feb 2011 16:45:00 +0000

Going over the various type of works shown here on RickLipsett.com, we've noticed that nothing has been uploaded as a Photo Manipulation yet.

Immediatly we came to the conclusion that it must also be a part of our site, since is something we do often. So from now on we'll be uploading more and more of those Photoshop Miracles we sometimes perform.

For this first post, we present you an image we produced some months ago to pitch a campaing idea that, even though, the final product was nothing like what we proposed, it was a good exercise for our Photoshop skills.

For this montage, we used separate photos of:
• The RAM truck
• The Background from Dreamstime (Stock Photo)
• Metal hook

The extra smoke, the cracks in the floor and the huge #1 were illustrated.

For the next article on this topic, we'll search fo see if we can find one of those model retouches we've done in the past.

Games of Chance

noreply@blogger.com (Rick Lipsett) — Tue, 15 Feb 2011 12:45:00 +0000

The people over at Cabrera Auto, sometimes use images to deliver their campaign message. It was with great enthusiasm that we jumped to the occasion to provide several illustrations, when we were approached last month.

The theme was "Games of chance", and so we did several illustrations for their various car dealerships.

Here are some of them:

And here, one of their final lay outs.

We're always in the lookout for new opportunities to stretch our illustration muscles. Least to say that we had lots of fun creating these.