Spencer Stuart Marketing Officer Research

Big Data and the CMO:
What’s Changing for Marketing Leadership?
Highlights from the 2013 CMO Summit

Mon, 06 May 2013 00:00:00 GMT

Highlights from the 2013 CMO Summit panel discussion.

Big Data and the CMO:
What’s Changing for Marketing Leadership?
CMO Summit Survey Results

Tue, 30 Apr 2013 00:00:00 GMT

Results from a Spencer Stuart survey of 171 U.S.-based marketing executives looking at how they use big data and the resulting talent needs.

Beyond the Hype: Building a Big Data-Enabled Organization

Tue, 30 Apr 2013 00:00:00 GMT

Spencer Stuart has identified three fundamental requirements for realizing the potential of big data: organization-wide talent able to operate effectively in a data-driven world; a culture that promotes data-driven decision-making; and an organizational structure that promotes the shared use of data....

10 Leadership Strategies for 2013

Thu, 10 Jan 2013 00:00:00 GMT

CMOs must continually expand their skills as marketers and as inspirational leaders of the organization. This column provides tips for senior marketers for maintaining their edge in a more demanding environment.

The Rising CCO IV

Tue, 10 Jul 2012 00:00:00 GMT

Spencer Stuart and Weber Shandwick's fourth annual survey of global chief communications officers (CCOs) examines the roles, responsibilities and opinions of CCOs in the world's largest companies.

Staying on the Cutting Edge: Innovation's Role in the Future of Marketing
Highlights from the 2012 CMO Summit

Fri, 08 Jun 2012 00:00:00 GMT

Highlights from the 2012 CMO Summit panel discussion.

Staying on the Cutting Edge: Innovation's Role in the Future of Marketing
CMO Summit Survey Results

Fri, 01 Jun 2012 00:00:00 GMT

The 2012 CMO Summit survey looks at innovation in marketing.

Recruiting the Digital Director

Tue, 18 Oct 2011 00:00:00 GMT

A look at the newest expert in the boardroom—the digitally-savvy director—and a model for navigating this unique recruiting process.

Changing Places: The challenges and benefits for CMOs of making a sector transition

Wed, 13 Jul 2011 00:00:00 GMT

This paper explores what’s in it for CMOs changing industry, why companies look outside their sector, and how marketers and employers can get the most out of a transition.

Succeeding as an Organization's First Chief Marketing Officer

Tue, 14 Jun 2011 00:00:00 GMT

Executives who have served as the first chief marketing officers (CMOs) for organizations across a variety of industries share their views on when the CMO role should be instituted and on how the position can be integrated into the organization successfully....

Leadership at all Levels

Sun, 21 Nov 2010 00:00:00 GMT

This paper looks at how digital is revolutionsing the technology, media and telecoms sector, acting as a catalyst to change business models and putting increased focus on Leadership to guide organisations through the change.

What Do You Want From Me? How High-Performing CMOs Exceed Expectations

Thu, 11 Nov 2010 00:00:00 GMT

A Spencer Stuart article looking at what it means to be a high-performing CMO today and how marketing leaders can improve their effectiveness in the role.

The Rising CCO III

Tue, 26 Oct 2010 00:00:00 GMT

Spencer Stuart and Weber Shandwick's third annual survey of global chief communications officers (CCOs) examines the roles, responsibilities and opinions of CCOs in the world's largest companies.

Talent at the Intersection of Consumer and Life Sciences

Tue, 18 Aug 2009 00:00:00 GMT

Article exploring the evolution of the consumer healthcare business and the industry’s talent needs.

What’s next? Reinventing Marketing for the Next Chapter

Wed, 15 Jul 2009 00:00:00 GMT

A summary of the firm's 2009 CMO Summit

The Rising CCO II

Mon, 11 May 2009 00:00:00 GMT

Spencer Stuart and Weber Shandwick partnered with KRC Research to conduct a survey of global chief communications officers that reveals a dramatic expansion of the role over the past few years.

From CMO to CEO: the route to the top

Sun, 01 Feb 2009 00:00:00 GMT

Insights and advice from CEOs who have made the transition

Beyond Sales Support: The Increasingly Strategic Role of the Industrial CMO

Tue, 08 Jul 2008 00:00:00 GMT

Senior marketing leaders talk about the role of marketing in industrial companies.

The Rising CCO

Fri, 25 Jan 2008 00:00:00 GMT

Spencer Stuart and Weber Shandwick partnered with KRC Research to conduct this study that evaluates the progression of the ever-evolving corporate communications officer (CCO) role.