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	<title>Reeves Strategy Group - Marketing, Public Relations, Strategic Communications consulting and coaching to drive your business or nonprofit success.</title>
	
	<link>http://www.reevesstrategygroup.com</link>
	<description>Strategic communications, PR, marketing and social media tips, tools and techniques guaranteed to help you succeed.</description>
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		<title>To Dominate Your Market, Focus, Focus, Focus on Your Ideal Customers!</title>
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		<pubDate>Mon, 20 May 2013 19:20:01 +0000</pubDate>
		<dc:creator>Eddie Reeves</dc:creator>
				<category><![CDATA[Strategic Communications]]></category>

		<guid isPermaLink="false">http://www.reevesstrategygroup.com/?p=546</guid>
		<description><![CDATA[
			
				
			
		
One of the things that I have to constantly emphasize to my marketing consulting clients is that it’s not about who NEEDS  what they sell, it’s about who WANTS it.
That difference is huge, because your typical client might need your product or service, but you ideal client wants it, and want is a much more [...]]]></description>
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		<title>Boost Your Social Media Marketing Bona Fides in Three Easy Steps</title>
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		<pubDate>Tue, 09 Apr 2013 22:14:13 +0000</pubDate>
		<dc:creator>Eddie Reeves</dc:creator>
				<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.reevesstrategygroup.com/?p=539</guid>
		<description><![CDATA[
			
				
			
		
Way back in the day (a year ago, to be exact) it was a comparatively simple proposition to rank your pages in Google’s search engine results. Optimize the pages, have quality, unique content and create a slew of backlinks to them.
Unfortunately, that’s no longer the case!
Google has raised the bar, and in addition to making [...]]]></description>
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		<title>Do Your Marketing Emails Work on Mobile Devices?</title>
		<link>http://feedproxy.google.com/~r/ReevesStrategyGroup/~3/jCmDpg-Lw7k/do-your-marketing-emails-work-on-mobile-devices</link>
		<comments>http://www.reevesstrategygroup.com/do-your-marketing-emails-work-on-mobile-devices#comments</comments>
		<pubDate>Tue, 02 Apr 2013 13:49:56 +0000</pubDate>
		<dc:creator>Eddie Reeves</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.reevesstrategygroup.com/?p=535</guid>
		<description><![CDATA[
			
				
			
		
Contrary to what some so-called experts assert, email is still a solid marketing tool &#8212; provided you know how to use it correctly.  While traditional email open rates have fallen over the last few years – and will likely continue to decline – consumers are opening email more than ever on mobile devices.
Yet, even though [...]]]></description>
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		<title>Control Your Online Reputation, Or Someone Else Will!</title>
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		<pubDate>Sun, 24 Mar 2013 21:11:33 +0000</pubDate>
		<dc:creator>Eddie Reeves</dc:creator>
				<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[strategic communications]]></category>

		<guid isPermaLink="false">http://www.reevesstrategygroup.com/?p=524</guid>
		<description><![CDATA[
			
				
			
		
It was a disaster.
A friend of mine who started a faith-based business network called in a panic to ask my help in addressing a crisis threatening to destroy his new but rapidly-growing group: A disgruntled former member who had been asked to leave the group based on unacceptable personal behavior had proceeded to torch the [...]]]></description>
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		<item>
		<title>How to Mix, Match and Multiply Your Marketing Impact</title>
		<link>http://feedproxy.google.com/~r/ReevesStrategyGroup/~3/f7Q66CaYmEk/how-to-mix-match-and-multiply-your-marketing-impact</link>
		<comments>http://www.reevesstrategygroup.com/how-to-mix-match-and-multiply-your-marketing-impact#comments</comments>
		<pubDate>Fri, 15 Jun 2012 05:27:22 +0000</pubDate>
		<dc:creator>Eddie Reeves</dc:creator>
				<category><![CDATA[Communicating to Win]]></category>
		<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[offline marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategic communications]]></category>

		<guid isPermaLink="false">http://www.reevesstrategygroup.com/?p=478</guid>
		<description><![CDATA[
			
				
			
		
When I go to social media conferences and other similar events, one of the things I find amusing (and, okay, I&#8217;ll admit it, sometimes a bit frustrating) is how often the discussion focuses solely on social media tools.
Don&#8217;t get me wrong, I am a HUGE proponent of using digital tools on the social web for [...]]]></description>
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		<item>
		<title>Content is King, So Dust Off Your Crown!</title>
		<link>http://feedproxy.google.com/~r/ReevesStrategyGroup/~3/eNNhMksHUBk/content-is-king-so-dust-off-your-crown</link>
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		<pubDate>Sat, 07 Apr 2012 00:08:53 +0000</pubDate>
		<dc:creator>Eddie Reeves</dc:creator>
				<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[message strategy]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategic communications]]></category>

		<guid isPermaLink="false">http://www.reevesstrategygroup.com/?p=429</guid>
		<description><![CDATA[
			
				
			
		
“Content is king.”
Open virtually any marketing book or peruse any marketing or sales oriented website and you will probably run across that phrase.  It has become something of a mantra in marketing and sales circles, and for good reason:  Marketing and selling &#8212; especially for services firms &#8211;  relies on building trust-based relationships, and the [...]]]></description>
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		<item>
		<title>How Successful Businesses Fail</title>
		<link>http://feedproxy.google.com/~r/ReevesStrategyGroup/~3/RE0B4GzRK8g/how-successful-businesses-fail</link>
		<comments>http://www.reevesstrategygroup.com/how-successful-businesses-fail#comments</comments>
		<pubDate>Thu, 05 Apr 2012 05:12:13 +0000</pubDate>
		<dc:creator>Eddie Reeves</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Communicating to Win]]></category>
		<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://www.reevesstrategygroup.com/?p=428</guid>
		<description><![CDATA[
			
				
			
		
I am a huge Jim Collins fan.  I have read just about every one of his books (Built to Last and Good to Great are his best in my view) and have gotten an immense amount of value from them – value that I have been able to pass on to colleagues and clients.
In his [...]]]></description>
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		<title>In Less Than 20 Minutes, Some of the Best Strategic Communications Advice Ever</title>
		<link>http://feedproxy.google.com/~r/ReevesStrategyGroup/~3/Db9r8Tj149M/in-less-than-20-minutes-some-of-the-best-strategic-communications-advice-ever</link>
		<comments>http://www.reevesstrategygroup.com/in-less-than-20-minutes-some-of-the-best-strategic-communications-advice-ever#comments</comments>
		<pubDate>Wed, 28 Mar 2012 06:14:45 +0000</pubDate>
		<dc:creator>Eddie Reeves</dc:creator>
				<category><![CDATA[Communicating to Win]]></category>
		<category><![CDATA[Communications Research]]></category>
		<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[message strategy]]></category>
		<category><![CDATA[strategic communications]]></category>

		<guid isPermaLink="false">http://www.reevesstrategygroup.com/?p=458</guid>
		<description><![CDATA[
			
				
			
		
When I saw this TED Talks Presentation recently (even though it was actually delivered a few of years ago), I was floored.  
Simon Sinek encapsulates in one short talk what I have worked to communicate to clients, colleagues and friends for years.  My shorthand has long been that the key to strong messaging [...]]]></description>
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		<item>
		<title>Why (And How) You Should Ramp Up Your Use of  LinkedIn NOW!</title>
		<link>http://feedproxy.google.com/~r/ReevesStrategyGroup/~3/2Jwjp6M-XGo/why-you-should-ramp-up-your-use-of-linkedin-now</link>
		<comments>http://www.reevesstrategygroup.com/why-you-should-ramp-up-your-use-of-linkedin-now#comments</comments>
		<pubDate>Sat, 10 Mar 2012 19:31:17 +0000</pubDate>
		<dc:creator>Eddie Reeves</dc:creator>
				<category><![CDATA[Communicating to Win]]></category>
		<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.reevesstrategygroup.com/?p=443</guid>
		<description><![CDATA[
			
				
			
		
Those who know me know that I LOVE LinkedIn.  By far my favorite social media network, I love teaching business and professional people how to use it (in fact, if your group wants to host me for a FREE workshop on how to use LinkedIn to turbocharge your marketing, sales, donations or job search, [...]]]></description>
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		<title>What Savvy Social Media Marketers Can Learn from Steve Jobs</title>
		<link>http://feedproxy.google.com/~r/ReevesStrategyGroup/~3/VJasSqCG4qY/what-social-media-marketers-can-learn-from-steve-jobs</link>
		<comments>http://www.reevesstrategygroup.com/what-social-media-marketers-can-learn-from-steve-jobs#comments</comments>
		<pubDate>Thu, 22 Dec 2011 21:06:45 +0000</pubDate>
		<dc:creator>Eddie Reeves</dc:creator>
				<category><![CDATA[Strategic Communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.reevesstrategygroup.com/?p=434</guid>
		<description><![CDATA[
			
				
			
		
Note:  This post also appears in my strategy column in the latest edition of Social Media Marketing Magazine.
Let me add my voice to those thousands who have lionized the late Steve Jobs, one of the greatest business leaders, innovators, and visionaries ever.
While several have noted his near-maniacal devotion to product perfection, his uncanny ability [...]]]></description>
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