<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">
   <channel>
      <title>ReadWriteStart</title>
      <link>http://www.readwriteweb.com/readwritestart/</link>
      <description />
      <language>en</language>
      <copyright>Copyright 2009 Richard MacManus</copyright>
      <managingEditor>readwriteweb@gmail.com</managingEditor>
      <lastBuildDate>Fri, 20 Nov 2009 16:35:59 -0800</lastBuildDate>
      <generator>http://www.sixapart.com/movabletype/?v=4.23-en</generator>
      <docs>http://blogs.law.harvard.edu/tech/rss</docs> 

      
      <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/readwritestart" type="application/rss+xml" /><feedburner:emailServiceId>readwritestart</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><feedburner:browserFriendly></feedburner:browserFriendly><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
         <title>3 Great Light Blogging Tools Compared</title>
		<description><![CDATA[<p><img alt="midrange_blogs_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/midrange_blogs_nov09a.jpg" width="150" height="150">Once the service for those serious enough to pay for the privilege to post, TypePad recently released a free "Micro" service. The company made the decision to offer a free product realizing the demand for a platform more formal than <a href="http://twitter.com">Twitter</a> and less formal than <a href="http://wordpress.com">Wordpress</a> or <a href="http://typepad.com">Typepad's original product</a>. ReadWriteWeb compared TypePad's Micro against 2 other leading light blogging tools. Below are our thoughts: </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17193&amp;cb=17193' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17193&amp;n=17193' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><b><a href="http://typepad.com">TypePad Micro</a></b>: In addition to being able to blog via email, <a href="http://itunes.apple.com/us/app/typepad/id281944480?mt=8">iPhone app</a>, "Blog It" bookmarklet and the general WYSIWYG dashboard, this tool also allows users to cross post to Twitter, Friendfeed and Facebook. My only complaint with TypePad is that there are only 2 design themes to choose from. For someone like me with very little design sense, it's a long process to find something right. As well, if you'd like to add another blog or add new design themes you are required to pay for a monthly subscription service. <br />
<img alt="typepad_blogs_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/typepad_blogs_nov09a.jpg" width="610" height="307"></p>

<p><b><a href="http://tumblr.com">Tumblr</a></b>: This service offers users publishing via <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=305343404&mt=8">iPhone app</a>, desktop widget, the Tumblr bookmarklet, text message, email, AIM and even via audio call-in. Tumblr's <a href="http://www.tumblr.com/themes/recent">theme gallery offers hundreds of options for design</a>. Users can also add their posts to Facebook and Twitter via the free customization. Tumblr allows users to create more than one blog and add more than one contributor for free; however, all edits show up in the same dashboard in chronological order. This means you may have to dig to revise an older post. <br />
<img alt="tumblr_blog_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/tumblr_blog_nov09.jpg" width="610" height="262"></p>

<p><b><a href="http://posterous.com">Posterous</a></b>: Posterous is the original email publishing microblog. Users can email posts, publish them via the web editor or upload them from the <a href="http://posterous.com/picposterous">PicPosterous iPhone app</a>. The service allows users to set up auto posting to Facebook, Twitter, Flickr, Picasa, YouTube, Vimeo, Tumblr, Blogger, Wordpress and Xanga. You can also choose to post to just one service in addition to your Posterous account by emailing <a href="mailto:flickr@posterous.com">flickr@posterous.com</a> to specify Flickr or  <a href="mailto:twitter@posterous.com">twitter@posterous.com</a> to post to Twitter. Of the three services, Posterous offers an advantage in its ease-of-use and while it's lacked design abilities in the past, the company recently <a href="http://www.readwriteweb.com/archives/posterous_launches_support_for_themes.php">launched themes and theme import from Tumblr</a>. <br />
<img alt="posterous_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/posterous_nov09a.jpg" width="610" height="322"></p>

<p>Other notable light blogging services include <a href="http://soup.io">Soup.io</a>, <a href="http://www.vox.com/">Vox</a> and <a href="http://www.noovo.com/">Noovo</a>. If we've missed your favorite service let us know in the comments below. </p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/the-battle-for-light-blogging.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/the-battle-for-light-blogging.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/the-battle-for-light-blogging.php</guid>
         <category />
         <pubDate>Fri, 20 Nov 2009 16:35:59 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>8tracks to Launch Playback API and Developer Program</title>
		<description><![CDATA[<p><img alt="8tracks_logo_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/8tracks_logo_nov09.jpg" width="150" height="60">It appears that the time for freemium music services in the US has passed. Earlier this week streaming music site <a href="http://www.imeem.com/">Imeem</a> sold to MySpace for under $10 million dollars while laying off a large number of staff. For a company with all four major record labels signed, more than 15 million uniques a month and well over 5 million tracks in its catalogue, it came as a sobering blow to the industry. While many companies move to a subscription model, <a href="http://8tracks.com/">8tracks</a> continues to forge along in what some describe as a convenient loophole. As of this weekend the company is publicly launching its API for Boston's <a href="http://boston.musichackday.org/">Music Hack Day</>. </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17189&amp;cb=17189' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17189&amp;n=17189' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><img alt="facebookplayer_8tracks_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/facebookplayer_8tracks_nov09.jpg" width="300" height="134" align="right">Similar to the original concept for <a href="http://muxtape.com">Muxtape</a>, 8tracks allows users to trade 30 min (8 track) playlists. But unlike Muxtape, because 8tracks songs are not identified prior to play, the company is treated as an internet radio station. This status as a radio station means that it avoids the high licensing fees plaguing the streaming music sites. While Muxtape was forced to close in 2008, 8tracks continues to thrive.</p>

<p>This weekend 8tracks is publicly launching its music playback API in the hopes of leveraging the collective brain power of Music Hack Day attendees. Some of the tools already built using the API that will be demoed include an iPhone player, a player widget for Facebook and <a href="http://8tracks.com/hypem">a weekly Hype Machine mix</a>. For those interested in getting involved with 8tracks on Music Hack Day, the developer API is available tomorrow at <a href="http://developer.8tracks.com/">developer.8tracks.com</a>. </p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/8tracks-to-launch-playback-api.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/8tracks-to-launch-playback-api.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/8tracks-to-launch-playback-api.php</guid>
         <category />
         <pubDate>Fri, 20 Nov 2009 12:00:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Yowza: A Video Interview with Heroes Actor Greg Grunberg</title>
		<description><![CDATA[<p><img alt="grundberg_heroes_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/grundberg_heroes_nov09.jpg" width="150" height="176">When Heroes actor Greg Grunberg tells you to download an iPhone application, you can't help but listen. Best known as television's mind controlling savant Matt Parkman, Grunberg demoed location-based coupon startup <a href="http://yowza.com">Yowza</a> at today's <a href="http://www.undertheradarblog.com/">Under the Radar Mobility Conference.</a> Grunberg's <a href="http://itunes.apple.com/us/app/yowza-mobile-coupons/id312021877?mt=8">iPhone app</a> offers users deals from nearby stores, restaurants and gyms. Now that <a href="http://playfoursquare.com/">Foursquare</a> has begun advertising location-based deals it'll be interesting to see if there will be overlap between the two companies. ReadWriteWeb caught up with Grunberg to find out what's keeping him out of the actor's studio. </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17181&amp;cb=17181' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17181&amp;n=17181' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><object width="611" height="458"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7715589&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=b80103&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7715589&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=b80103&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="611" height="458"></embed></object></p>

<p><em><small>Photo Credit: Albert L. Ortega</em></small></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/yowza-a-video-interview-with-h.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/yowza-a-video-interview-with-h.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/yowza-a-video-interview-with-h.php</guid>
         <category>Startups</category>
         <pubDate>Thu, 19 Nov 2009 17:50:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Dabble DB Launches Trendly Analytics Dashboard</title>
		<description><![CDATA[<p><img alt="trendly_logo_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/trendly_logo_nov09.jpg" width="150" height="150">The problem with most analytics platforms is that we can't see the forest for the trees. Instead of looking for daily spikes in a traffic rating, it's more important for us to know what trends are spiking over time. From there we can make decisions to improve our businesses. In an effort to make a more useful analytics dashboard, the makers of database tool <a href="http://dabbledb.com/">Dabble DB</a> created <a href="http://trendly.com/">Trendly</a>. <br />
</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17170&amp;cb=17170' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17170&amp;n=17170' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>ReadWriteWeb last looked at Dabble DB when the company <a href="http://www.readwriteweb.com/archives/dabble_do_launches_social_to_do_lists.php">launched a social to-do list for Facebook</a>. While the product played on all of Dabble's strengths of data capture and collaboration tools, the tool lacked consumer sex appeal. With Trendly, the company is returning to it's quant roots. </p>

<p><img alt="trendly_chart_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/trendly_chart_nov09a.jpg" width="610" height="275"></p>

<p>Trendly allows users to track analytics with up to a three year history. Instead of showing you every dip and curve in the metrics of your site, for $5 dollars per month the company offers a better alternative. Users view highlighted site changes via a newsfeed and timeline. In what is clearly a different approach from the basic Google Analytics interface, Trendly offers color coded layers displayed alongside the newsfeed. Each layer represents the timeline of a single keyword and wider layers represent the keywords most searched. The service also allows users to click on keywords to bring up related word clusters and the percentage of search around each. Trendly also tracks referrals, content and ad campaigns. Once the service is set up, users can pull reports on content traffic analysis, AdWords conversions, search, referrals and direct traffic. Given Dabble's track record in putting together great tracking and database systems, Trendly is certainly worth a try. To check out the site visit <a href="http://trendly.com/">trendly.com</a>.</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/dabble-db-launches-trendly-ana.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/dabble-db-launches-trendly-ana.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/dabble-db-launches-trendly-ana.php</guid>
         <category>Analysis</category>
         <pubDate>Thu, 19 Nov 2009 16:00:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Four New Approaches to Mobile Payment</title>
		<description><![CDATA[<p><img alt="phone_utr_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/phone_utr_nov09.jpg" width="150" height="146">It's official, money transfer and mobile payment are among the most popular and lucrative mobile applications. In a <a href="http://www.gartner.com/it/page.jsp?id=1230413">report</a> released earlier this week, Gartner identified the top 10 consumer mobile applications based on revenue, loyalty, consumer value and market penetration.  At today's <a href="http://www.undertheradarblog.com/">Under The Radar Mobility Conference</a> four mobile payment players battled for the title of best in show.</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17173&amp;cb=17173' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17173&amp;n=17173' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><img alt="blingnation_logo_oct09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/blingnation_logo_oct09a.jpg" width="150" height="59" align="right"><b><a href="http://blingnation.com">Bling Nation</a></b>:This service allows users to pay using a chip affixed to the back of their iPhone. Users tap their phone against a point-of-sale code recognition system and receive an SMS confirmation for their purchase. From there you can approve or deny the purchase. The company is currently looking for partnerships with banks, merchants and device manufacturers.</p>

<p><img alt="mvia_logo_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/mvia_logo_nov09.jpg" width="116" height="85" align="right"><b><a href="http://www.m-via.com/files/english/main.html">m-Via</a></b>: This service offers international users a chance to transfer money via SMS without owning a bank account. Users can transfer funds across borders and cash out their accounts via ATMs and debit machines. The company currently provides services in more than 25,000 villages in Latin America. </p>

<p><img alt="boku_logo_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/boku_logo_nov09a.jpg" width="150" height="53" align="right"><b><a href="http://www.boku.com/">Boku</a></b>: One of last year's presenters, Boku offers users a chance to buy online goods via SMS confirmation. Specializing in virtual goods, the company lets you buy gaming-related products and charge the purchases to your phone bill. The company has already reached more than 200 million new customers across 250 casual games. As of today, the company announces 12 new gaming partners including <a href="http://6waves.com/">6Waves</a>, <a href="http://www.snap-interactive.com/">Snap Interactive</a> and <a href="http://www.zoosk.com/">Zoosk</a> via the Facebook platform.</p>

<p><img alt="payfone_logo_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/payfone_logo_nov09a.jpg" width="124" align="right"></form><b><a href="http://www.payfone.com/">Payfone</a></b>: This service allows app stores and aggregators a chance to bill users through direct operators rather than through separate accounts. The company lets you add purchases to your phone bill with real-time balance query and transactions. Payfone takes a percentage of the purchase and also offers one-touch checkout.  </p>

<p><em><small>Photo Credits: <a href="http://www.flickr.com/people/ywds/">Milica Sekulic</a></em></small></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/four-new-approaches-to-mobile.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/four-new-approaches-to-mobile.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/four-new-approaches-to-mobile.php</guid>
         <category>StartUp 101</category>
         <pubDate>Thu, 19 Nov 2009 14:00:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Dorthy: Search and Dream in Public</title>
		<description><![CDATA[<p><img alt="dorthy.jpg" src="http://www.readwriteweb.com/readwritestart/images/dorthy.jpg" width="150" height="150">At first glance, the phrase "dream achievement service" conjures images of people in head scarves listening to self-help tapes. Nevertheless, in the case of semantic search service <a href="http://www.readwriteweb.com/archives/dorthy_a_semantic_search_engine_for_dreams.php">Dorthy</a>, "dream achievement" is about getting good results free from the irrelevant fodder of the regular search experience. In August 2009, <a href="http://www.readwriteweb.com/archives/dorthy_a_semantic_search_engine_for_dreams.php">Dorthy celebrated its Alpha release</a> and as of this evening it's opening access to its data. </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17163&amp;cb=17163' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17163&amp;n=17163' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>Dorthy claims to be a mixture of "AI, machine learning, natural language processing and common sense reasoning." Rather than focussing on individual keyword search, the site looks at the combined history of a users searches and adapts to omit and serve specific results. Users are asked to enter their dream or passion and the site offers related Tweets, videos, articles, blog posts and photos. </p>

<p>As of today, in addition to the above results, the site also allows users to view each other's dream pages and subscribe. Once you subscribe to a dream page you can message like-minded users and delve deeper into their content. While sites like <a href="http://www.hunch.com">Hunch.com</a> match like-minded users via a survey process, Dorthy matches them on their actionable interests. To test this unique approach to search visit <a href="http://dorthy.com">dorthy.com</a>. </p>

<p><img alt="marathon_dorthy_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/marathon_dorthy_nov09a.jpg" width="610" height="600"></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/dorthy-search-and-dream-in-publ.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/dorthy-search-and-dream-in-publ.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/dorthy-search-and-dream-in-publ.php</guid>
         <category>Startups</category>
         <pubDate>Wed, 18 Nov 2009 21:00:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Make Money Off Others' Sites with Reframe It 2.0</title>
		<description><![CDATA[<p><img alt="reframeit_lead_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/reframeit_lead_nov09.jpg" width="150" height="150">Ten days after <a href="http://www.readwriteweb.com/archives/did_google_steal_sidewiki_from_a_startup.php">Google's Sidewiki was accused of lifting features</a> from annotation startup <a href="http://reframeit.com/">Reframe It</a>, the little company is striking back.  In a video interview with Reframe It CEO Bobby Fishkin, ReadWriteWeb learned why this 15-person team thinks they've got a fighting shot at besting the search Goliath. </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17161&amp;cb=17161' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17161&amp;n=17161' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><object width="611" height="344"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=7694976&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=b80103&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=7694976&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=b80103&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="611" height="344"></embed></object></p>

<p>The idea for Reframe It comes from Fishkin's days at Yale spent pouring over scholarly annotations of Shakespeare. The CEO launched the company to capture this spirit of intelligent discourse and expose it to the wider web community. Today, in addition to sharing Sidewiki's features of basic web annotations and notes, Reframe It also offers enhanced social features such as comment sharing via email, blogs, Twitter, Facebook and Friendfeed. Other interesting features include enhanced privacy settings, comment feeds, embedable widgets, search term tracking and perhaps the most groundbreaking feature - what Fishkin calls "branded community comments". </p>

<p>Communities and publishers will soon invite users to contribute to relevant Reframe It conversations in roving groups across the web. One of Fishkin's earliest partners is UK-based financial community <a href=http://www.iii.co.uk/">Interactive Investor</a>. In addition to helping Interactive Investor generate real time comments on stocks and market indicators within its own site, Reframe It also helps the company monetize group conversations even when they're on external pages. Through community-specific sidebar advertising, Fishkin has found a way to generate revenue for publishers outside of the confines of a domain. As feeds cannibalize advertising revenue, new revenue generation like Reframe It becomes an increasing need for publishers. To test the service visit <a href="http://reframeit.com">reframeit.com</a>. </p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/make-money-off-others-sites-wi.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/make-money-off-others-sites-wi.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/make-money-off-others-sites-wi.php</guid>
         <category>Startups</category>
         <pubDate>Wed, 18 Nov 2009 16:57:32 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Hulu and Music: Where There's a Stream There's a Way</title>
		<description><![CDATA[<p><img alt="hulu_music_logo_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/hulu_music_logo_nov09.jpg" width="150" height="150">A few months ago ReadWriteWeb asked the question, <a href="http://www.readwriteweb.com/archives/what_are_hulus_mysterious_plans.php">"What are Hulu's Mysterious Plans?"</a> Our own Sarah Perez covered the rumors surrounding a subscription model, premium services and of course, the much anticipated iPhone application. While Hulu continues to keep mum on its new monetization plans, today's reports reveal that the company is focusing on its music-related content. </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17156&amp;cb=17156' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17156&amp;n=17156' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><img alt="norajones_hulu_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/norajones_hulu_nov09a.jpg" width="300" height="297" align="right">In a <a href="http://blog.hulu.com/2009/11/18/norah-jones/">company blog post</a> Hulu announced signing a partnership with EMI for Norah Jones content. While Hulu is best known for its HD television and movie programing, the site's latest deal may be a sign of things to come. </p>

<p>In the past Hulu has featured music content like its <a href="http://www.hulu.com/live-from-the-artists-den">Live from the Artists Den</a> and <a href="http://www.hulu.com/live-from-abbey-road">Live From Abbey Road</a> series', but this latest EMI deal may mean further plans to branch into the music business. Although EMI is Hulu's first external music partnership, the fact that the company began as a collaboration between NBC Universal, Fox Entertainment Group and ABC / Disney means that its music-related reach is likely further than we realize. What's more, the company already has the technology to stream music from their service as the same means can be used for delivering video and music. While it's too early to say how this will play out, if Hulu's decides to bundle on-demand streaming video and music, this iPhone owner would happily subscribe. </p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/hulu-and-music.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/hulu-and-music.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/hulu-and-music.php</guid>
         <category>Startups</category>
         <pubDate>Wed, 18 Nov 2009 12:00:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>The Battle for Tweet Dashboard Supremacy: Brizzly versus Br.st</title>
		<description><![CDATA[<p><img alt="brst_twitter_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/brst_twitter_nov09.jpg" width="150" height="150">In late August Br.st was nothing more than a URL shortener service with link stats and malware filters. While the company allowed users to cross post to social networks like Twitter, Myspace and Digg, it was simply too late to the space to be considered a contender. As of today the caterpillar has transformed into a butterfly. <a href="http://br.st/">Br.st</a> is spreading it's new wings with a slew of features and instead of resembling <a href="http://bit.ly/">Bitly</a>, it's looking a lot closer to the current social media reader of choice <a href="http://www.readwriteweb.com/archives/brizzly_adds_facebook.php">Brizzly</a>. <br />
</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17149&amp;cb=17149' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17149&amp;n=17149' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>Br.st offers the basic features of Brizzly including the ability to edit your status, view your Twitter feed, direct message friends, retweet great content, view trending topics and save searches. But where Brizzly also incorporates Facebook statuses, Br.st forgoes Facebook and concentrates on its URL shortener roots. The company does a great job of ensuring against malware through inline link, image and video previews. <br />
<img alt="screenshot_brst_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/screenshot_brst_nov09.jpg" width="610" height="263"><br />
<b>Additional key features include:</b><br />
1. <b>GeoTags:</b> Images with geotags are automatically displayed alongside a map of their location<br />
2. <b>Text Shortener:</b> Br.st automatically reduces your word count with Twitter shorthand ("2" for too, "u" for you)<br />
3. <b>Image Upload:</b> You can upload images and files up to 10MB each<br />
4. <b>Commenting:</b> Users can comment on your images and files<br />
5. <b>Analytics:</b> In addition to real-time links on your stats you can also set up Br.st to notify you every time a person leaves a comment or downloads your files<br />
6. <b>Follow:</b> The service allows you to find people and instead of scrolling through people you can search for a person and either unfollow them or add/remove them from a list.<br />
7. <b>Conversations:</b> Users can create conversation threads around a specific message and keep all of those replies in one place.</p>

<p><img alt="brst_geo_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/brst_geo_nov09.jpg" width="610" height="590"></p>

<p>While there's a great deal of overlap between Brizzly and Br.st, the two companies are clearly close competitors. Test Br.st by registering <a href="http://br.st">here</a> and let us know your favorite Twitter tool in the comments below. </p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/the-battle-for-twitter-supremacy-brizzly-versus-brst.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/the-battle-for-twitter-supremacy-brizzly-versus-brst.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/the-battle-for-twitter-supremacy-brizzly-versus-brst.php</guid>
         <category>Startups</category>
         <pubDate>Tue, 17 Nov 2009 18:08:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Future of Music Coalition's Brian Zisk: The Do's of Streaming Music</title>
		<description><![CDATA[<p><img alt="zisk_music_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/zisk_music_nov09.jpg" width="150" height="141">In 2008 the idea of another subscription-only music service was enough to get your knickers in a torrent. Sure <a href="http://www.rhapsody.com/home.html">Rhapsody</a> was doing well, but they'd been around for forever and in 2008, freemium was the music model du jour. With a year to reflect, co-founder of the <a href="http://futureofmusic.org/">Future of Music Coalition</a> and longtime <a href="http://www.sanfranmusictech.com/">San Fran Music Tech Summit</a> organizer Brian Zisk tells us what it takes to survive in today's music environment. </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17145&amp;cb=17145' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17145&amp;n=17145' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>In August 2008 ReadWriteWeb asked <a href="http://www.readwriteweb.com/archives/perfect_music_streaming_service.php">What Would the Perfect Streaming Music Service Look Like?</a> While <a href="http://pandora.com">Pandora</a>, <a href="http://imeem.com">Imeem</a> and <a href="http://muxtape.com">Muxtape</a> were mentioned, services like <a href="a href="http://www.readwriteweb.com/readwritestart/2009/10/mog-launching-five-dollar-music-service.php">MOG's All Access</a>, <a href="http://www.spotify.com/en/">Spotify</a> and <a href="http://www.readwriteweb.com/readwritestart/2009/11/rdio-first-screenshots-leaked.php">Rdio</a> hadn't even been hatched. Given what appears to be a major shift in the industry, we asked Zisk to weigh in on some of these upcoming features: </p>

<p><b>RWW: A number of companies are offering cheap all-you-can-eat music services where users pay a set price for unlimited playback and streams. How important is price in this instance?</b><br />
While price and large catalogues are important, having full songs goes without saying as the most important feature. People will pay for convenience and I personally am not interested in a service that only lets me play the entirety of a few songs and then forces me to listen to 30 second clips.</p>

<p><b>RWW:</b>The killer mobile music application appears to offer offline caching of streams. Is this a make or break feature for streaming music services?</b><br />
It's important to have a killer mobile app or device integration, but as connectivity improves, I'm not sure just how important offline caching will be.<br />
<img alt="music_bossio_bossa_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/music_bossio_bossa_nov09a.jpg" width="350" height="292" align="right"><br />
<b>RWW: While some services offer a community curation feature, it's a select few (<a href="http://hypem.com">Hype Machine</a> being one of them) that manage to maintain a sense of cool. How important is curated discovery?</b><br />
I don't think this will be the most important feature of a service, but I could be wrong. I mean, how many folks would listen to the Village Voice Annual Picks or the Amoeba Records picks even if they were available online? </p>

<p><b>RWW: If not through editors, then how do you like to discover new music?</b><br />
One of the features that I love is the ability to drill down into the music any way you want. For example, with <a href="http://www.spotify.com/en/">Spotify</a> you can search on a band and find their albums, and then start listening to their body of work chronologically. From there, you can choose whatever song you like, listen to it again and again, and then pivot on that song to hear versions from the other folks who have played that same song. </p>

<p><b>RWW:And what about social features?</b><br />
<b>Zisk:</b><a href="http://www.lala.com/">Lala's</a> feature where you see what your friends are listening to is cool, but I think the social aspect or the curated aspect is more important to others than it is to me. While I think it matters on a favorites level as in "You have to hear this band", I don't know how deep it actually reaches. I wonder if folks don't already feel like they hear what they want from a radio station or recommendation-based radio like <a href="http://pandora.com">Pandora</a>. </p>

<p><em>Zisk is hosting a SF Music Tech mixer tonight as a precursor to his Dec 7 <a href="http://www.sanfranmusictech.com/">San Fran Music Tech Summit</a>. To register for the event visit <a href="http://sfmtsmixer.eventbrite.com/">sfmtsmixer.eventbrite.com</a>.</em></p>

<p><small><em>Photo Credit: <a href="http://www.flickr.com/people/rossinabossio/">Rossina Bossio Bossa</a></em></small></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/future-of-music-coalitions-bri.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/future-of-music-coalitions-bri.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/future-of-music-coalitions-bri.php</guid>
         <category>Startups</category>
         <pubDate>Tue, 17 Nov 2009 16:00:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Pearltrees: A Design Interface for Remapping the Web</title>
		<description><![CDATA[<p><img alt="pearltrees_web_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/pearltrees_web_nov09a.jpg" width="150" height="139">It's rare to look at a bookmarking tool and feel convinced that it's going to win a design award. <a href="http://www.pearltrees.com/">Pearltrees</a> is such a product. The French site offers us a new way to explore and contextualize the web. In what looks like a mind map structure, users collect "pearls" (links to articles, videos and web pages) and drag and drop them to form a body of knowledge that folds and expands upon itself. In an interview with Pearltrees CEO Patrice Lamothe, ReadWriteWeb found that company already has a loyal user base including our friends at <a href="http://fr.readwriteweb.com/">ReadWriteFrance.</a> <br />
</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17141&amp;cb=17141' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17141&amp;n=17141' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>Said Lamothe, "We wanted a type of game play that was playful to use and map the web...and the fact that you can group and ungroup content easily means that you can re-catalogue it and keep it current." </p>

<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/cxa4wVdi4_o&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/cxa4wVdi4_o&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>

<p><img alt="pearltrees_organize_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/pearltrees_organize_nov09a.jpg" width="300" height="242" align="right">Rather than looking at the web as a series of linear pages, this service lets us build tree graphs of connecting arguments, share them and then break them at any time. Using a browser bookmarking tool, we can add and connect related pearls or ideas, place them within other pearls or start a new pearl tree (or train of thought). Rather than displaying a list of items, your pearls connect to your profile. You are literally the center of the universe and your thoughts follow you wherever you go.</p>

<p><img alt="pearltrees_discover_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/pearltrees_discover_nov09a.jpg" width="300" height="269" align="right">Naturally, as a newly anointed God of information, other great thinkers will gravitate towards you. Shared pearls connect you to others and allow you to view their collections. From here you can choose your favorite content and omit the noise. From here you can email your pearls, embed them in your blog or broadcast them to Twitter and Facebook. </p>

<h2>The Future of Touch Interfaces</h2>

<p>Given the unique user interface of Pearltrees, Lamothe expects that the company will roll out feature releases and enhancements on an ongoing basis. Says the CEO, "Once we've launched the web interface, the potential of a touch product will be very exciting." </p>

<p>At this point, I almost fell out of my chair thinking about the possibilities. Using Pearltrees in conjunction with a touch interface would be extremely practical.  Rather than swiping down long lists of links to find articles, images or videos, users could tap on their desired pearl and follow the connectors to the information they wanted. Not only would this greatly improve the research experience, but it could also change device design. </p>

<p>For some reason, many touch interfaces mimic the experience of the first personal computers. We are offered a series of boxes from which to start our applications with little room for reorganization or prioritization. The Pearltrees model may prove to be the most efficient way to navigate period. To try the product register at <a href="http://www.pearltrees.com">pearltrees.com</a> or click on <a href="http://fr.readwriteweb.com/">ReadWriteFrance's</a> pearl below. </p>

<p>&nbsp;<span><a title="click here to see: rww" href="http://www.pearltrees.com/rww/" id="pt-pearl-1_6478-243" target="_blank"><img src="http://www.pearltrees.com/s/embed/masked?treeID=72070" style="border:none;vertical-align:top;" alt="rww" /></a><script src="http://www.pearltrees.com/embed/pt-embed.js" type="text/javascript"></script><script type="text/javascript">ptInitTree('pt-pearl-1_6478-243',1,6478,1,72070,1);</script></span>&nbsp;</p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/pearltrees-reference-interface.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/pearltrees-reference-interface.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/pearltrees-reference-interface.php</guid>
         <category>Startups</category>
         <pubDate>Tue, 17 Nov 2009 14:30:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Seven Tools to Map Your Company or Life History</title>
		<description><![CDATA[<p><img alt="map_lead_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/image/map_lead_nov09.jpg" width="150" height="136">If you've ever had the urge to write your name in wet cement, then you understand what it's like to want to leave your mark on the places that define you. Rather than vandalizing construction sites or tagging your old high school, one positive way to commemorate your life's path is to map it. Instead of locking away your memoirs in a journal or using a family tree to display shared connections, a map is one way you can preserve your history while leaving the door open for others to contribute. Below are seven tools to help you get started:<br />
</p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17130&amp;cb=17130' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17130&amp;n=17130' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><img alt="lifenaut_maps_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/lifenaut_maps_nov09a.jpg" width="610" height="330"><br />
1. <b><a href="http://lifenaut.com/location.html">Lifenaut</a></b>: This service allows users to map their lives; however, rather than editing individual layers, users upload files and have the option to give the exact coordinates for specific locations. When another person uncovers that spot on the map all of the deposited files are revealed similar to real life geocaching. </p>

<p>2. <b><a href="http://www.platial.com/">Platial</a></b>: Although slightly busier, the great thing about Platial is that users can follow an RSS feed of a particular point of interest. For example, if you're hoping to reconnect with a childhood friend who isn't searchable on Facebook, you can subscribe to a feed of their home in the hopes that they'll leave a comment. </p>

<p><img alt="zoomatlas_first_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/zoomatlas_first_nov09a.jpg" width="610" height="352"><br />
3. <b><a href="http://zoomatlas.com">Zoom Atlas</a></b>: Zoom Atlas lets you edit and upload text and images on top of a map layer. One of the unique features of this site is the LifePath tool where users edit the places they've lived and share their personal timelines, via Facebook. Rather than editing on a Google Map layer, this tool offers users a chance to edit ground layer and set up buildings and landscaping exactly as they remember them. </p>

<p>4. <b><a href="http://www.43places.com/">43places</a></b>: This service is less about the remote past and more about our adult histories. Users create wish lists of where they'd like to go and tag the places they've already been. </p>

<p>5. <b><a href="http://mapmylife.gmapify.fr/">Map My Life</a></b>: Map My Life is a Google mashup where users can add stories to a map. Users upload an xml file with their life's history enclosed and the tool loads and plays that history in both a map and timeline version. </p>

<p>6. <b> <a href="http://wikimapia.org">Wikimapia</a></b>: Wikimapia specializes in regional histories; however, many users add their personal histories in the comments below. One of the great things about this site is that rather than trying to edit disparate Google map layers, community residents can come together and take pride in the rich histories that unite them. </p>

<p>7. <b><a href="http://www.wayfaring.com/">Wayfaring</a></b>: Wayfaring is a site where you can add routes and points of interest to your personal map and embed it to your blog. The service takes advantage of Google Maps and lets you invite others to collaborate. This is a great site for <a href="http://en.wikipedia.org/wiki/Hash_House_Harriers">hash house harriers</a> and other social running clubs. One user has already created a map of tech companies in the Bay Area below: <br />
<iframe src="http://www.wayfaring.com/maps/export/4358" scrolling="no" frameborder="0" style="width:400px;height:250px;border:2px solid #cccccc;"></iframe></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/seven-tools-to-map-your-compan.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/seven-tools-to-map-your-compan.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/seven-tools-to-map-your-compan.php</guid>
         <category>Startups</category>
         <pubDate>Mon, 16 Nov 2009 16:00:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Second Life Founder Launching Reputation Currency System</title>
		<description><![CDATA[<p><img alt="lovemachine_secondlife.jpg" src="http://www.readwriteweb.com/readwritestart/images/lovemachine_secondlife.jpg" width="150" height="67">Six years after creating <a href="http://www.secondlife.com">Second Life</a>, Philip Rosedale announced that he would be focusing on a new project. Shrouded in mystery, the Linden Chairman and fellow<font style="float: right; margin-left: 10px;"><script type="text/javascript"><br />
tweetmeme_url = 'http://www.readwriteweb.com/readwritestart/2009/11/second-life-founder-launching.php';<br />
tweetmeme_source = 'rww';<br />
</script><script type="text/javascript" src="http://tweetmeme.com/i/scripts/button.js"></script></font> Lindenite Ryan Downe began work in October on <a href="http://www.lovemachineinc.com/">Love Machine Inc</a>. Said Rosedale in <a href="http://www.lovemachineinc.com/Home/blog-1">today's blog post</a>, "Yes, we are working on making a version of the Linden Lab LoveMachine (and some other tools too)...hopefully we can sell [this] to some companies and help them out." ReadWriteWeb sought to answer the immortal question -  <em>What is love? </em></p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17111&amp;cb=17111' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17111&amp;n=17111' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><img alt="lovemachine_secondlife_nov09b.jpg" src="http://www.readwriteweb.com/readwritestart/images/lovemachine_secondlife_nov09b.jpg" width="400" height="245" align="right"> LoveMachine is best known amongst Linden employees as a method of peer review. According to a <a href="http://www.secondlifeherald.com/slh/2006/03/spreading_the_l.html">2006 Second Life Herald article</a>, it was once used as a points-based employee incentive tool. Linden employees gave and received "love" for a job well done. If an employee was well-received amongst his or her peers, their accumulated love currency was redeemable for a cash bonus at the end of the month. Similar to social capital systems like <a href="http://www.thewhuffiebank.org/">Whuffie Bank</a>, it appears that LoveMachine may become a reputation currency system for businesses. </p>

<p>Intrigued, we visited the <a href="http://slurl.com/secondlife/P+Squared/255/207/40">location of LoveMachine's virtual office</a> for more information. Judging by the posh waterfront property and lack of outside distractions, the real world's down economy has not affected the peaceful Second Life metaverse. While startup companies in San Francisco are downsizing from their SOMA lofts, Rosedale and Downe have built themselves a tropical paradise. The duo have left their boardroom open for potential contractors to view the company <a href="http://www.lovemachineinc.com/Home/worklist-1">worklist</a>. Contractors have a choice of being paid in US or Linden dollars and must complete an initial project before becoming a long term employee. From the projects given to potential employees we know there is an iPhone app and database involved. At this early stage, other tasks include setting up a server, printing 50 decks of cards and delivering Ryan Downe a steak burrito. For the sake of the company we're hoping the burrito is a lower level priority. </p>

<p>Given Rosedale's success at Linden, it will be interesting to see if the plucky entrepreneur can infiltrate middle management and monetize employee incentive programs. While the Second Life universe has been a boon for virtual learning environments, widespread adoption in the boardroom has yet to materialize. Depending on the barrier to technical entry, Rosedale may find more mainstream appeal in this latest venture. </p>

<p><img alt="boardroom_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/boardroom_nov09a.jpg" width="610" height="330"></p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/second-life-founder-launching.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/second-life-founder-launching.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/second-life-founder-launching.php</guid>
         <category>Startups</category>
         <pubDate>Fri, 13 Nov 2009 17:11:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Sponty: Revolutionizing the Meetup and Tweetup</title>
		<description><![CDATA[<p><img alt="sponty_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/sponty_nov09.jpg" width="150" height="59">Though I'm chronically checking in on services like <a href="http://brightkite.com/">Brightkite</a>, <a href=http://www.loopt.com/">Loopt</a> and <a href="http://foursquare.com/">Foursquare</a>, it's rare that I'll actually make an appearance at the behest of a friend's status update. For the slovenly masses that work from home, venturing out to meet friends on a weeknight can seem daunting. But rather than submit to the unkempt perils of pantless utopia, there's hope. <a href="http://www.thesponty.com">Sponty</a> offers us a chance to plan and prep for casual outings. </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17100&amp;cb=17100' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17100&amp;n=17100' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p>Instead of asking users to give their immediate locations, Sponty allows us to add events to a schedule. Users can add their information via the company's web interface or its newly released <a href="http://itunes.apple.com/us/app/sponty/id336556702?mt=8">iPhone app</a>. If you know you're going to be at a conference, happy hour or concert you can add the event, location and time to your Sponty calendar. From here it's easy to plan meet ups and tweet ups. Once you fill in your info, your friends are notified via the Sponty community, Twitter, Facebook, email or through an embeddable blog widget. Friends then click the "I'm down" button to express their interest in joining you. Users can cancel or bail out on events at anytime. </p>

<p><img alt="sponty_screenshot_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/sponty_screenshot_nov09.jpg" width="610" height="333"></p>

<p>While you may share calendars with your closest pals, a wider circle of friends would quickly make that overwhelming to track. Sponty is a great social calendar substitute and offers users a chance to plan impromptu events without the constraints of multiple registrations. What's interesting about this service is the fact that instead of offering us real-time event updates, it's more usefully giving us a look at real-time intentions. To register and test the service visit <a href="http://www.thesponty.com">thesponty.com</a>. </p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/sponty-a-better-tool-for-meetu.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/sponty-a-better-tool-for-meetu.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/sponty-a-better-tool-for-meetu.php</guid>
         <category>Startups</category>
         <pubDate>Thu, 12 Nov 2009 18:18:00 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
      <item>
         <title>Foursquare's Brilliant Community Stewardship Campaign</title>
		<description><![CDATA[<p><img alt="foursquare_location_nov09a.jpg" src="http://www.readwriteweb.com/readwritestart/images/foursquare_location_nov09a.jpg" width="150" height="49">Often compared to Twitter for its meteoric rise to media darling status, location-based check-in game <a href="http://foursquare.com/">Foursquare</a> is incredibly smart about its member stewardship and business strategy. On the heels of its September launch of <a href="http://foursquare.com/businesses/">Foursquare for Business</a> and its recent partnership with the <a href="http://www.readwriteweb.com/archives/bart_promos_on_foursquare_free_tickets_for_check-i.php">Bay Area Rapid Transit service</a>, the group maintains its moniker as "little company that could". <a href="http://foursquare.com/">Foursquare</a> has found a way to give to charity, increase members, test an advertising program and avoid footing the bill. </p>]]>
<![CDATA[<p align="right"><em>Sponsor</em><br /><a href='http://d1.openx.org/ck.php?n=17099&amp;cb=17099' target='_blank'><img src='http://d1.openx.org/avw.php?zoneid=11205&amp;cb=17099&amp;n=17099' border='0' alt='' align="right" /></a></p>]]>

<![CDATA[<p><img alt="foursquare_nov09.jpg" src="http://www.readwriteweb.com/readwritestart/images/foursquare_nov09.jpg" width="300" height="193" align="right">Between December 7-13, the location-based company is offering one sponsor a chance to re-skin the iPhone leaderboard site in exchange for a $0.03 pledge on every point earned on the Foursquare leaderboard. Through the <a href="http://techiesgiveback.org/">Techies Give Back</a> group, pledges will help <a href=http://campinteractive.org/">CampInteractive</a> in its mission to help empower inner-city youth. Last week New York Foursquare users racked up 150,000 points, so a sponsor would be likely to spend about $4500 to help a great cause, gain exposure to a huge cutting edge audience and be amongst the first to test a Foursquare re-skinning sponsorship service. </p>

<p>It'll be interesting to see who budgets for this very reasonable deal in their holiday ad buy. Whoever does will have the unfettered attention of thousands of high income, gadget-loving check-in addicted consumers.  Meanwhile, Foursquare has found a way to put together a stellar community stewardship campaign while also helping a group who needs it. To inquire about the campaign email <a href="mailto: info@techiesgiveback.org">info@techiesgiveback.org</a>. </p>]]>
<![CDATA[<strong><a href="http://www.readwriteweb.com/readwritestart/2009/11/foursquares-brilliant-communit.php#comments-open">Discuss</a></strong>]]>

</description>
         <link>http://www.readwriteweb.com/readwritestart/2009/11/foursquares-brilliant-communit.php</link>
         <guid>http://www.readwriteweb.com/readwritestart/2009/11/foursquares-brilliant-communit.php</guid>
         <category>Startups</category>
         <pubDate>Thu, 12 Nov 2009 15:19:39 -0800</pubDate>
<author>Dana Oshiro</author>
      </item>
      
   </channel>
</rss>
