Did you know that Writing has a lot in common with any good Fantasy? You know the kind, where a hero faces enormous odds to go on a quest to save the world?

• Skills and Talents: Obviously every good hero needs a skillset. In fantasy, that would be sword play, great strength, nobility of heart. In writing, we’re talking grammar, vocabulary, a talent with words. Before starting your quest, you need to make sure you have the equipment you need.
• Magic: The best part about writing—that magical moment when everything comes together perfectly and you get that “Oh, that’s good” glow of accomplishment. It’s one of the best feelings in the world, and only happens when all the pieces fall precisely into place.
• Wizards and their tricks: Have you noticed how many nifty tools there are for writers these days? We don’t just have just pen and paper, now we’ve got computers, and even they aren’t limited to basic word-processing any more. There are online dictionaries and thesauruses. There are timers to help you focus for blocks of time. There are spelling and grammar checkers. Voice recognition software for when you can’t type. Recorders on your MP3 players for interviews and random thoughts. Organization software to help you keep all your pieces in order. Plus dozens more that I’m missing.
• Quest: Every good fantasy needs a goal, and for writers, it’s that perfect document at the end of the journey. It might be a magazine article, a blog post, a novel, a poem, a piece of perfect sales copy, a spot-on web page … anything, really … but you want writing that is perfect. Strong, clean, noble, brave … all the things a fantasy hero needs to be.
• Apperances can be deceiving: You can’t always believe what you see, though. Just like heroes can look like small, incompetent weaklings, and villains can be handsome and strong, you can’t assume that what you find is what it is. Good writing digs past the surface to explore the true meanings.
• Luck: As important as skill can be, don’t underestimate the importance of luck. You might keep your sword meticulously sharpened, but it’s not going to help you fight a battering-ram. Sometimes, all the skill doesn’t matter if you don’t have the luck and wits to think on your feet. Keep your eyes open to possibilities.
• Danger: Look out! There are distractions trying to pull you from your path! Time-sucks eager to delay you and keep you from your goal! Don’t let yourself be deceived by the innocuous distractions, the ones that make you think, “I can always finish this later. What’s wrong with a little recreation?” They could be evil, trying to prevent you from reaching your goals. Beware!
• Determination will win the day: The only way to successfully complete your quest is if you don’t give in, you don’t give up. Keep your eyes focused on the prize and don’t let yourself be distracted. It’s the only way to win the day.
• Happy Endings: The best fantasy stories always have a happy ending. The article gets published. The book hits the bestseller list. The sales piece sells a million units. The trick is to traverse the dangerous path to get there, but if you’re brave and strong and focused on your goal, you will succeed. That’s what happy endings are all about.
• Sequels: Don’t forget the sequels. Always be ready for more … this could be an actual sequel, as in another piece to follow up the writing you’ve done, to continue the story. OR, it might be an All New Adventure … publishing. If your successful quest is finishing your piece of writing, the obvious next part would be the quest of getting it published so other people can read it.

So–what’s your writing fantasy?

How do you feel about deadlines?

Personally, I’ve never been a fan. Not of tight deadlines, at least. The thought of being a journalist working on a 24-hour cycle of researching and writing stories gives me nightmares. Even when I was in school, I’d write down the due-date for papers a day or two earlier than they were needed, just so I’d have a cushion built-in for catastrophes.

Deadlines aren’t all bad.

Still … even I have to admit that there’s something to be said for deadlines. They give you a reason, a time frame for getting things done. You need to get things ready for the printer to have time before the magazine goes to press. You need to get your copy to a client so he can get his marketing promotion out on time. An editor needs your work to show her publisher.

When you have no deadlines at all … “I’ll finish my novel someday.” … it’s amazing how long the work can be stretched. You take breaks to chat on the phone. You’re tired after a long day, so you decide to skip writing for now. You’ve got errands to run and decide they are more pressing. Suddenly, it’s been months, or even years, and you’re still working on the same thing, tweaking commas, nit-picking adjectives, and your manuscript is never going to be done.

Deadlines can provide incentive.

One of the reasons challenges like NaNoWriMo have become so popular is that they impose specific deadlines on the writers. Get a whole novel written in 30 days? Well, suddenly there’s no time for dawdling! You chain yourself to your desk chair and suddenly are amazed at how much you can get done when you actually apply yourself.

Sometimes the clock provides its own deadline.

Are you trying to get your article done before your toddler wakes up from her nap? Are you tapping away at your novel at 11:30, trying to squeeze out a few pages before your eyelids insist on shutting for the day? Or maybe you’ve got fifteen minutes before your train leaves and you pull out your notebook to draft out your next blog post.

Sometimes, the only deadline you need is the knowledge that your precious, free moments are ticking away. You’ve been frittering away your time on Twitter or Facebook, reading your RSS feeds, browsing websites, and you realize you’ve only got half an hour before you need to turn off the computer. Cripes! Hurry, you can get at least a few hundred words pounded out before then.

This is what happens to me, I find. I can dawdle my way through my day, wasting way too much time checking my email or curling up with a book, and then bound into action like a superhero at a cry for help, simply because the precious resource I’ve been wasting is almost gone.

(We won’t discuss the occasional slow afternoon at my day job, when I sometimes open up Word and type away, just because it’s stolen time and must be used as if it’s extra precious, extra valuable. Because, of course, doing that would be wrong.)

How do you feel about deadlines?

How about you? Do you love deadlines? Dread them? Find a difference between external ones from clients and ones you’ve given yourself?

This mailing is a solid example of, first, the importance of having your demographics straight.

I got this mailing from Sports Illustrated, offering me a subscription. Now, since I’m not exactly a sports fan, their number one mistake is that the odds of me deciding to take a subscription are pretty slim.

Of course, that doesn’t reflect on the actual quality of the mailing.

Right at the top, it says, “Sports Fan Savings Offer” and tells me what the cover price of the magazine would be, how much I could save, and what I would actually have to pay.

Then, it spells out the offer details–the subscription, a free NFL Game Day Jacket (pictured), various special issues, ending with the money-back guarantee promise in case I am ever dissatisfied.

The bottom is a straight-forward order form, recapping the price and giving me space to write my credit card number before mailing it back. There’s also room to specify the size jacket I’d like (choices of Large, Extra-Large, or Extra-Extra-Large only), as well as to specify the team jacket of my choice.

How do I specify the team? The insert that came with it was covered with stickers of different team helmets, so I can pick my favorite team for my free jacket. This is a nice little interactive touch.

Ultimately, I think this was a good mailing. It doesn’t play any tricks, it offers a nice free goodie. It’s personalized with my name–a touch that can be cheesy, I think, if used too much, but hey, this is MY order form.

The only bad part is … where on earth did they get the mailing list?

Image by Jenny. http://www.flickr.com/photos/jenny_twum/

I was reading a book the other day … a highly educated, informative tome with dozens of pages of footnotes and an index as long as your arm. It was written, needless to say, by a well-educated person, published by a well-known publishing house and, no doubt, read over by many a skilled and critical eye for typos and errors.

However, it’s a fact of life, though, that errors slip into even the most carefully produced books.

In this case, it was the “yolk of oppression.”

Instead of the bright yellow center of an egg, the author meant the wooden yoke that harness oxen and other animals to carts, plows and other labor-intensive vehicles.

But there it was, glaring as bright as ever a sunny-side up shone from a dish.

Do I think that the author didn’t know the right word? Of course not.
Do I think he mistyped it? Possibly, or it could have been the type-setter, or any person along the line who made a small little goof. I don’t doubt that the people involvedwere well-trained and attentive to their work, but this was a big project. Huge, in fact. The book is 688 pages (including the back matter). One or two small errors are bound to happen. In cases like these, you more or less just hope that they’re small ones.

The thing that worries me, though, is not that mistakes happen, but that we’ve become so oblivious to them. And, worse, that they happen so often … careless mistakes, misspellings, slips of the fingers, momentary brain-freezes … that we start expecting them.

I don’t want to sound like a curmudgeon, but it’s a rare day that I don’t see someone making stupid mistakes when they write. (Sometimes it’s me.) Tweets, message boards, blog posts, emails … But it’s one thing when somebody in a rush types “then it’s leg broke” when describing the titanic crash their curio cabinet made after their bloodhound tried to chase the cat over the top. They got caught up in the story, it happens.

It’s a different matter when you stumble across these kind of mistakes in “formal” media like newspapers, magazines, and books. Headlines, for example. Titles on published books. Billboards. You know, places where professional people put together something for the public to see and made a stupid, glaring mistake.

Mistyping “yoke” for “yolk” is minor. Yes, it caught my eye, but I remembered it mostly because of the humor–the mental image of an angry egg cracking a whip over a group of oppressed people. I’m honestly not holding it against the author or publisher (which is why I’m not publicly outing them).

What worries me, though, is that the more we grant free passes for honest mistakes like these, the more we shrug off the they’re/there/their mistakes and people confusing your for you’re, it means the more we’re simply accepting the new, lowest common denominator.

I realize this makes me sound like a crank with nothing better to worry about. There are wars and famine, disease and despair rampant out there in the world, and I’m worrying about typos?

Except… if we can’t be bothered to look after the little details, how can we be sure that we’re looking after the big ones? How can we be sure that society isn’t being as cavalier about the Big Issues that really do come down to life and death when they regularly disregard the simple, little things like spelling, punctuation and saying “thank you?”

Life is made up of small moments and minor details that add up to a life lived with grace and strength as opposed to one that’s careless and slovenly. You don’t need an immaculate home to be a good, worthy, wonderful person. You might even excuse the mess by saying you’ve been too busy saving the spotted owl and trying to solve the problem of world hunger … you’re focusing on bigger things.

But, when you’ve got a potential donor, or client, or anybody you want to impress at all, appearances matter.

You might not think that one, little typo is the end of the world (and I agree), but stop and ask yourself if it was an honest mistake or something that slipped through because you just didn’t care. The answer can make all the difference between a simple, legitimate mistake and the beginning of a slippery slope covered in eggshells and albumen because we were too darn lazy to clean up the yolks when we dropped the first egg.

I liked this offer from TIME magazine. First, it’s simple. No crazy bells and whistles, things I need to check or fold or tweak or poke or circle or tear. Okay, the reply portion is the bottom third of the letter and needs to be torn off, but that barely counts.

The letter starts simply. It tells me this is a “Guaranteed Savings Offer” and immediately follows by telling me what the cover price would be, what I’m saving, and what I need to pay for this offer–and a year’s subscription to TIME for $20.00 puts this at about the same price range as a newspaper. A very tempting offer.

The middle section spells out details like the rate and some of the special features that come with a subscription, like the TIME Person of the year issue, and what TIME magazine offers. (“Latest developments in health and medicine.” “Comprehensive coverage of world news and politics.”)

Let’s not forget the special premium offer–a laser level, free with my paid order. It’s a good premium, I suppose. Everybody has pictures to hang now and again, though I don’t quite see what it has to do with TIME.

The reply portion is simple to read, easy to figure out. It offers a check-box where I can request my special laser level premium. It also spells out in bold–in case I missed it earlier–that if I pay up front, I can  save another $5 and get the year’s subscription for only $15. I have to admit, that’s an impressive price for 56 issues of just about anything.

There’s a website I can use to subcribe, too, which is something else I appreciate. Not everybody likes snail mail.

All in all? I liked this mailing. It didn’t try to “sell” me on anything. It just laid out the facts, it kept it simple, and it had a tempting offer.

In fact, I took them up on this one. Come to think of it though, it’s been over a month, and I haven’t received that level yet…

Okay, not really. I’m exaggerating. I AM a writer. I enjoy it, I’m good at it, I even make some money from it, in the perfect blend of vocation, hobby, and inclination. I’m the first one to admit that the joy of easily flowing words is incomparable. That blissful state may not happen all that often, but when it does, it’s magic, and one that only another writer can truly appreciate. (You could make an argument for other creative folks, I suppose, but I’m telling this story.)

Anyway, there’s no question that I’m a writer and proud to be one. I can get as caught up in weaving my web of words as the next writer. I find myself drawn to my keyboard periodically through the day for no other reason than to tap out words for a story, an email, or a blog post.

But, my little, guilty secret is that, as much as I enjoy writing, I love reading more.

Reading was my very first addiction, and it’s still my strongest. I can forego chocolate. I can give up television or music. But books? The sheer pleasure of curling up with a good book–especially the rarest of rare things, a brand-new book by a favorite author? Nothing else compares. And with that kind of temptation, I am weak, weak, weak.

This was brought home to me this weekend when I did almost nothing but read.

This started Friday night after I got home from work … after I baked a lemon meringue pie and did all the supper-time kinds of things and checked email and did some knitting … after all the things that have to be done. I stayed up until 2:30 to finish the first book (Sharon Lee and Steve Miller’s newest Liaden book Mouse and Dragon). The next morning, I started the next (Allison Winn Scotch’s new The One That I Want. I stopped reading for about five hours to celebrated my sister’s birthday and have a little nap, and then I finished that book and started the next (Joanne Harris’ Runemarks). That, I finished around lunch on Sunday, and since it reminded me of Diana Wynne Jones’ Eight Days of Luke, if only because of the Norse god similarities, I pulled that off the shelf and polished it off before supper. Then, because it’s a favorite, I took out Sean Russell’s Beneath the Vaulted Hills.

In just over two days, I read over 1,300 pages.

The thing that amazes me is how easy this is. Reading is my first love. Even when it’s a book I’ve read multiple times, I still get drawn in, still get caught up in what’s happening. Fiction or non-fiction doesn’t matter. Nor does time–I stayed up until 2:30 in the morning with no trouble whatsoever, simply because I wanted to know what happened next. I can spend an entire day doing nothing but read. In fact, curling up in a comfy chair with a book and a cup of tea is practically heaven–especially if my dog is sitting with me.)

I’ll confess, as much as I love writing … it doesn’t pull me in this strongly.

Does this worry me? Do I fret that I’ve missed my calling? That I should somehow have arranged a career that allowed me to read for a living?

No. And I’ll tell you why.

Most of the writers I know became writers because they loved reading.

There are some writers, of course, who write because it’s their job, or because they got into it from the marketing or business side. But most of the writers I know started off as kids with their noses stuck into books, just like me.

So many of us ARE readers, which is exactly what draws us to writing. We may have thought “I want to do that,” when we read a story we loved. We may have read something so appallingly bad we told ourselves, “I can do better than that.” We may have started writing down the stories we had in our heads simply because nobody else seemed to be telling the stories we really wanted.

Being a Reader first and a Writer second only makes me stronger as a writer.

Being an inquiring person, I’ll read almost anything that comes recommended highly enough. I have a wide variety of interests and like to know about things, or to be entertained in new and different ways. I read fiction and non-fiction; books and magazines; websites and blogs.

And–even without thinking about it consciously–this has made me a stronger writer.

By continually reading new things, meeting new ideas, discovering new authors, I have broadened my own horizons and at the same time have developed an eye and ear for “good” writing rather than “bad.” I can appreciate writing styles that are wonderful yet completely different than my own. I can pour withering scorn over the styles that are out-right bad. But … most importantly … I am keeping my love of writing alive by feeding it good things to read.

Like any other skill or talent, writing demands nourishment.

There are writers out there … writers of all types, writing marketing pieces or cookie-cutter novels … who basically write the same thing over and over and over again. I was watching the wonderful “Jeeves and Wooster” series with Hugh Laurie and Stephen Fry the other night, and in one episode, one of Bertie’s friends is reading a series of novels to his uncle to soften him up to the idea of him marrying a waitress. Every time the camera stops by Bingo and his uncle, you hear “Scornfully she tossed her black/blond/red curls as, eyes snapping, she replied…” The hair color changed from book to book, but the sentence remained the same. Every time.

Now, Bingo’s uncle enjoyed them, and all, but obviously this writer wasn’t doing a damn thing to expand her writerly horizons. She just stuck to what she knew and left it at that. My guess is that, after publishing her first book, she never picked up another book that wasn’t her own again. She never primed the pump or did anything to try to improve or do more. Nothing to generate new ideas.

My contention is that, while curling up with a book or four over the course of a weekend may not seem immediately productive … and I admit that it doesn’t … in fact, it serves a dual purpose. Not only does it give the Reader Me a relaxing visit with somebody else’s words and story for a change, but it reminds the Writer Me that new and different are good, possible, inspiring, and downright fun.

It’s all too easy to get caught in a rut. especially when things are going well, but you owe it to yourself to let that conscious mind relax once in a while while you pull out some fresh flavors, some new ingredients and let it all stew in the background with a dash of inspiration. You never know what might grow out of it.

I’ve recently turned my attention to an old manuscript of mine. It’s been sitting on the hard-drive of the last several computers I’ve had, minding its own business, being patient.

It’s the first novel I ever wrote, and while I sent it out numerous times, I wasn’t able to find an agent for it, got discouraged, and tucked it away to focus on other things.

But I figured it was time to give it another look.

The idea is simple—I rewrote the story of Cinderella, but I gave the stepmother and stepsisters a fair break. I also didn’t stop at the usual, prince-finds-the-girl spot, but used that as my half-way point. Haven’t you always wondered how he brought home a girl with dishpan-hands to be the next queen?

Well, I have to say, re-reading this recently, I’ve come to a couple conclusions.

• My writing has improved. The writing from ten years ago isn’t dreadful, but my writing now is better, tighter. (Knowing my tendencies towards wordiness, this is a shock to me, too.) It’s just good to know that, even if I haven’t noticed it, improvement has happened.
• A good story can transcend less-than-perfect writing. Reading this again, I am as enchanted by the story I put together as I was when I wrote it. It doesn’t matter that the writing isn’t always perfect, I enjoyed reading it and rediscovering the story.
• Write what you love. I’ve said for years that the reason I wrote this book in the first place was because it was a story I wanted to read and nobody else had written it yet … so I did. And, still, I would plunk my money down for this book in a heartbeat if I came across it in a store.
• Editing older work is easier than newer writing. Once a manuscript (or blog post, or article) has marinated for a while, it’s not as painful cutting or changing things. Gaining a little distance make it easier to be impartial, easier to make the changes that have to be made without sentiment barring the way. I removed entire chapters, and cut out over 30,000 words. (Yes, I know. I don’t know what I was thinking, that my YA manuscript was 121,000 words, but now it’s a comparatively trim 86,000. And the chapters I ruthlessly cut? Well, I kept copies, for old times’ sake.)
• Patting yourself on the back is healthy. Because, yes, there were some chapters that I read with a smile on my face because I was so darn happy with the way they came out and how well they’ve held up.

All in all, letting this manuscript rest all these years worked well for me. Re-reading it now is like moving back to an old home that I loved—all the fond memories, but I get to give it a complete makeover to bring it up to date.

So, you might be wondering how I’m doing on the Page-A-Day Challenge?

It’s been two weeks since it started, so we’re on day fourteen and I’ve added 23 pages to my manuscript. True, they’re double-spaced pages but still. I started with 179 pages with 48,358 words.

Currently?

• 202 Pages
• 55,372 Words

That’s an increase of 23 pages over 14 days, so I’m definitely meeting the quantity part of the challenge.

Of course, part of Weronika’s challenge was to write quality pages, and that I can’t really speak to. I admit that I’m using this challenge more as incentive to get the draft of this old, patient manuscript done than in trying to get the pages really, really good. After all, isn’t editing easier than dragging the original words out of my head and forcing them onto paper in the first place?

Do you do your best writing in the morning? Or at night?

This is one of those topics that can raise strong opinions.

People who write in the morning say that their brain is fresher, more creative. Their energy level is high, and they can crank out their best work before they’ve had their morning coffee. Or, at least, before lunch.

People who write at night say that their best work comes when their brain is tired after a full day, too tired to snipe and criticize at every sentence. They can focus on their writing with the satisfying knowledge that everything else they needed to do that day is done, and they can get words down on the page while the overly critical portion of their brain naps, dreaming about lists of tasks to do tomorrow.

Personally, I have trouble writing first thing in the morning. I like my sleep too much, and have difficulty enough dragging my eyelids open to get to my day job. The idea of waking up an hour earlier and pulling open the laptop and writing before I’m even out of bed (as I hear some writers do) seems almost obscene, and way too energetic for that hour of the day.

Could I go to bed earlier so I could wake up earlier without grumbling? Maybe, but then I’d lose the time I get some of my best work done. I find when I write later in the day, my inner critic is too busy napping to interfere with my getting words on the page. I like her awake and alert when I’m editing things, but dragging the words for a first draft out to my keyboard? She just gets in the way, trying to be too helpful. “Shouldn’t you have a comma there?” “Is that really the best word to use?” “You forgot to mention the strongest selling point.” It’s like trying to cook a Thanksgiving dinner with a toddler underfoot. She means well, but really isn’t helping a bit.

But, if I wait until she gets tired and nods off? I find I get so much more done, and then I welcome her help with the actual editing process. “You’re right, that spot really does need a comma.”

How about you? Morning? Or Evening?

Of course, maybe you split the difference and write in the afternoons…

In case you’ve forgotten, here’s one of the cardinal rules of writing:

Don’t Forget Your Audience.

This should be obvious. If you’re writing for children, there will be language or graphic scenes that you don’t need to detail. If you’re writing romance novels, on the other hand, you can go into (ahem) a lot more detail.

If you’re writing an article geared toward an elite group of highly educated people in a particular field, you can use a lot more jargon and industry-specific language than you could if you were writing the same article for the general public.

Newspapers are usually geared toward adult readers who presumably have a running knowledge of current events. Magazines and periodicals aim for people with common interests, such as photography, cars, fashion, their home town. Blogs can be directed toward general readers (everyone who thinks dogs are cute!), or focused on very specific people (fans of Holst’s “The Planets,” writers trying to get published, knitters who love making socks).

The point, though, is that you almost always have a specific audience.

But, how do you write differently for different groups?

This is harder to define, but I’d say it comes down to three elements. They’re all related, and the borders are fuzzy, but here’s how I think of them:

Tone.

Friendly. Cool. Informed. Gracious. Intelligent. Condescending. This is your tone of voice.

Think about this. When you get a phone call from a stranger and only have their voice with which to judge how capable they are, how helpful or convincing … it’s their tone that’s going to have the most impact. Do they sound tired? Bored? Excited? Interested?

You could have two marketers call you with the exact same pitch, but one will turn you off, and one will pique your interest … it all comes down to Tone. You’re going to be drawn to the one who sounds friendly and capable, the one who sounds interested in what she is doing and eager to help you.

The same thing goes with writing–it’s your choice how you sound, but that old saw about catching more flies with honey holds true … let your tone of voice show that you care about what you do.

Voice.

This seems similar to Tone, I know, but I think of Voice as how you use the language. A person addressing a conference of etymologists, for example, is going to dust off the fancy vocabulary, like bringing out the good silver for Christmas … but a GOOD writer is going to make that presentation interesting and entertaining, regardless of syllable count. A bad writer? Um, you remember those dense, dry, incomprehensible text books from school, don’t you? The ones that were so darn educated you couldn’t understand a word they said?

Writing can be made more or less accessible simply by the complexity of the language. Are the sentences long or short? Simple or complex? Are the paragraphs long, solid blocks of text? You get the idea. Don’t ever let anyone tell you that you can’t sound “smart” and “friendly” at the same time. Or that, if you’re writing for a professional journal that you can’t let your humanity show.

Vocabulary.

All the writing mavens love to tell you to keep your vocabularly simple–that the high-falutin’ words are just going to make you inaccessible, or confusing, or whatever the reason-of-the-week is. Not that I’m denying the truth of this, mind you–too many people simply don’t know what to do with one of those high-priced, fancy vocabularies, any more than they can drive a Lamborghini perfectly on the first try after a lifetime of Chevys.

My point, though, is that sometimes you have to gear your vocabulary to your audience. When talking to a child, we tend to downshift the vocabulary level to make it accessible. “Why don’t you go out to play?” instead of “Perhaps you would care to consider transferring your recreation to an outdoor venue?” Is your vocabulary held to a reasonable level that makes it accessible, yet not so “dumbed down” that you sound like you are constantly talking to a toddler?

I’m all for stretching people’s vocabularies–the more the better–and it never worries me to use a word or two that my readers might not have met before. I’m happy to provide the introduction. But there’s a difference between being in a room filled with familiar faces with just a stranger or two, and a room filled with strangers. If you fill up your writing with words that your readers probably don’t recognize … they’re going to ditch the party and decide to go hang out with their friends, instead.

There’s the built-in censorship element, too, of not using certain types of language in front of young, impressionable ears and eyes. Of writing in a gentlemanly or ladylike manner in such a way that your grandmother could read your work without blushing.

Don’t forget who you’re writing for.

What do you think? Do you write differently for different audiences?