I’m known to get a lot done in a day.

I’ll show you how you can do the same in
just a moment.

Here’s a list of how my day looked yesterday…

- Trained with a champion MMA fighter.

- Picked up the GTR from the tuner – subsequently
took it to the body shop to have the front spoiler
worked on.

- Did ten hill sprints on my driveway.

- Drank my beer for the day (doing a 100 day beer
challenge).

- Watched an episode of South Land (GREAT show. Highly
recommend it.)

Was it a long hard day?

Sure was.

Do I feel accomplished and on track with my life goals
and purpose – HELL YEAH!

My secret?

The three P’s

1. Prepared - The best way to be productive and to
get a crap load of stuff done is to be prepared the night
before.

I work off lists. I put my list in order of things that I need
to do. And in the morning I do them EXACTLY in that order.

2. Priority – I do the things that are the biggest priorities
to me. That’s that bring value to my clients and customers,
that’s that make me happy, and things that make me money.

I let NOTHING get in the way of my priorities.

I’ll avoid calls that are unscheduled, emails that are pointless,
and Facebook distractions that can suck my time away.

3. Procrastination – Listen, just like you, I’m human.
It’s easy to want to goof around with my text messages, or
hop onto Facebook “kill” a few minutes (read hours), or
let uninvited emails lead me down rabbit hole of agendas
that other people have for me.

So to avoid procrastination I shut down my emails, my
Facebook page, and put my iPhone on silent. And only
focus on my list of productivity producing tasks until I
get each one of them done.

It’s a lot easier than you think.

Imagine all the things you can do if you just chose to be
this productive.

It’s just a matter of being prepared, knowing your priorities
and avoiding the things that cause procrastination.

YOU can do it. I believe in YOU.

Live Easy

Bedros

Saw this the other day and wanted to share with y'all

However, I am good… really good at building a fitness business and crafting fitness marketing campaigns that deliver clients because years ago I committed to the 10,000 hour rule.

In a nutshell the ten thousand hour rule is this… You become a high level expert at a topic if you study, observe, and practice it for 10,000 hours. That’s the equivalent of working a 40 hour a week job for just over five years. Back in 2001 I decided to do that… only I working on this stuff closer to 60 hours per week. I guess you can say I’m a bit of an over achiever.

See, the kick butt fitness marketing ideas I come up with are not because of some great innate mental ability or a genius (like my mom thinks I am), but instead because of hard work and a pretty systematic approach as to how to do things better, find out what is working in other industries, tweaking, testing and improving. I have been doing this a pretty good while now so I tend to have a little more of a feel for what may work and what won’t, but if you are just starting out, you may not be there yet…and not being there can be EXPENSIVE.

Trial and error works, but it comes at a price, and if you want to get rocking and rolling as quickly as possible and for as little money as possible, you had better have a bit of an outline as to how to think up powerful fitness marketing tactics that get clients without breaking the bank.

Here are a few things that I do currently to help jumpstart the creative juices and add to my massive list of super effective fitness marketing ideas:

· Model what has worked for others-It has often been said the easiest and most effective way to be successful is simply to find someone who is successful and model what they have done. There is no question that when I was starting out, I borrowed a few tricks from other industries and business types, and if you have implemented anything I have taught, you have done the same. If it has worked before, it will work again! Don’t bother doing the same old stuff your competitor is doing… odds are it’s not working for them. You’re better off looking at other businesses around you who are successful and reverse engineer what they are doing.

Now that you’ve modeled it, TWEAK it-Once you have a few tools in your toolbox you have gleaned from others, feel free to tweak them a bit to make them your own. Sometimes, just by changing the way something is written, or the image that is used, or the details of an offer you can take something that is successful and make it BREAK THE BANK successful! Don’t be afraid to make some tweaks here or there to the fitness marketing ideas you have discovered as it could lead to your greatest success…AND it is a hell of a lot of fun when you inject your ideas and they work!

· Study the marketing of other industries-One thing that newbies in the world of fitness marketing often do is only study what is going on within their industry. By only looking at what people are doing within your industry, you may be missing out on some killer ideas that are working in other industries or businesses right under your nose and that can translate to the world of fitness marketing as well. Ask some of your friends who work in other industries what is happening in the world of marketing in their arena. If you look at what is working for them, you can likely find a way to incorporate it into your fitness marketing plan as well.

· Don’t be afraid to be TRENDY- A trend means there is INTEREST…and where there is interest, there are clients. Another popular saying about success goes something like “Success is simple, just find a hungry crowd and sell them food.” The point is simple, if you uncover what a group of people want, and you offer it to them, they will buy. So, if your business can adapt quickly and you can take advantage of some fitness trends, it is bound to put some extra dollars in your pocket. For example, youtube is killing it right now for SEO. In fact I’ve been able to get youtube videos up onto the first page of google for competitive keywords in about a week. That’s pretty sweet! Until youtube stops working, you should use it as part of your regular fitness marketing plan for lead generation

· MASTERMIND-If you haven’t read THINK AND GROW RICH by Napoleon Hill then smack yourself in the kisser and go grab it! This book has been the source of knowledge for SO MANY successful people that it boggles the mind. One of the key points in this book is the Mastermind Principle. The point being, by gathering together a group of individuals who are all brainstorming on how to solve one issue or problem, the results that are produced are FAR GREATER than what any one mind could come up with.

By gathering those around you who have similar interests, you can come up with all kinds of new and innovative fitness marketing ideas! The cool thing is, with the internet, you can have a mastermind with others in the fitness industry even if they live halfway around the world! Throw out a subject, say INCREASING YEARLY CONTRACT REVENUE and then all of you can throw ideas on the table and hone them until you have an incredibly effective fitness marketing plan on how to help you increase your yearly contract revenue. I have found time and again that pretty much ANY problem you put down for your mastermind group discussion will get solved, often with incredible results.

In fact this weekend I’m in San Diego teaching a mastermind with a bunch of really driven and success minded fitness pros. The rate at which problems are solved and solutions are gotten is mind blowing!

So, those are just a few of the way in which I develop fitness marketing ideas and strategies. The main thing is, ALWAYS be on the lookout for new and cool ways you can innovate and push your fitness business to the next level. You never know when a new idea will hit you in the face…could be while you are out on the street, watching the latest sitcom, or even while you are zonked out and dreaming at night. If you want to keep moving forward, then you will need an endless supply of marketing ideas.

Let me know what you think by leaving a comment in the box below. And if you liked this post, then feel free to “like” plus 1, re-tweet.

If you own a personal training business want the fast track
to getting to the next level then keep reading…

Here’s your chance to be a part of a very special experiment
that ends up with YOU getting more clients, being a better
fitness marketer and out positioning your competitors…

IF YOU TAKE ACTION ON WHAT WE TEACH YOU.

The experiment involves you, seven other success minded
fitness trainers, myself, Kevin Halbert and Bond Halbert
(Yes, Bond has the coolest name ever.)

Now if you don’t know who Kevin and Bond Halbert are
then simply do a google search for “Gary Halbert” and you’ll
see that he was the greatest direct response marketer
that ever lived.

Kevin and Bond (Gary’s sons) totally killed it at Fitness Business
Summit 12 a couple months ago. They live and breath marketing,
and the teaching this stuff in the coolest ways.

So here’s the low down…

Kevin, Bond and I are going to take eight fitness professionals,
lock ourselves in a meeting room for a ten hour day, and teach
you how to build the most powerful lead generation, client
conversion, and referral generation systems EVER.

This is one day mastermind coaching program that is totally
outcome driven.

And the outcome we have in mind for you is to teach you how
to craft and deploy online and offline lead generators so that you
will have a constant flood of new prospects and clients for
your training business.

I’m also going to GIVE you my best performing postcards,
print ads, search engine ranking secrets and promotional
campaigns that have produced a boatload of new leads,
prospects, and clients for my top level coaching clients.

Imagine how much faster your personal training business would
grow if you had predictable marketing, lead and referral generation
strategies and systems ready to deploy at will.

If you know anything about me then you know that I’ve helped
create four (that I know if) seven figure generating trainers,
and hundreds of six and multiple six figure generating trainers.

I’m not telling you this to impress you. I’m telling you this to
impress upon you that I’ve not only been there myself, but I’ve
also coached and consulted other fitness pros just like you
to massive success.

I’m also going to teach you how to run a higher profiting fitness
business. So we’ll be covering pricing, EFT, trainer and staff pay,
how to hire and delegate to an assistant and how to better
manage your time.

Productivity is massive if you want to be super successful and
still have a freedom based lifestyle.

Here are the details of this one time only mastermind.

WHEN: May 24th, 2012

WHERE: Super secret place in San Diego

HOW MUCH: Now if you were to do a day of private coaching
with me you’d pay $12,000. And if you were to join my 7 Figure
Formula Mastermind Group (not accepting new members at this
time) you’d pay $24,000 for the year.

However, this one day small group mastermind with myself and
Kevin and Bond Halbert isn’t going to cost you anywhere near
what you should be paying for it.

In fact, the reason we’re holding this one day coaching mastermind
is to make ourselves available to fitness business owners who
can’t otherwise afford to do a day of coaching with me or to join my
7 Figure Formula Mastermind group.

And since I’ll be in San Diego for that weekend anyway running
my 7 Figure Formula Mastermind group I thought I’d come a day
early and offer this special one say mastermind trainers who want
to build a reliable and successful fitness business.

And my friends Kevin and Bond were kind enough to offer to teach
along with me. So you’re in luck!

I’ve priced this one day mastermind at $1,997 which is a really good
deal considering the value that you’ll get and the actionable information
you’ll walk away with.

And the information that you’ll have can realistically add another $5,000 -
$10,000 month to your income when you take action on it.

Now if you think this one day of intensive masterminding is right
for you then do the following…

1. Email Frankie at Frankie@keuilian.com and let him know you’re
interested in attending this mastermind on May 24th in San Diego.

2. Frankie will give you all the details of the mastermind and if one
of the two spots are still available then we’ll see you in San Diego!

Easy enough, right?

Since this email is going out to over 50,000 fitness trainers, it’s probably
going to fill up fast. So reach to Frankie at Frankie@keuilian.com if you
think this is something you want to attend and grab one of the last two
remaining spots.

Looking forward to coaching you to massive success,

Bedros Keuilian

He considers himself a fitness marketing expert and is proud of it.

Marvin, is known around town because he’s made a name for
himself.

His clients get results. They tell their friends, family and
co-workers about Marvin’s training programs.

In fact, referrals are his best source of new clients.

Marvin’s clients go to him because in addition to delivering results
as promised, Marvin delivers something else – an EXPERIENCE
that his clients can’t get anywhere else.

See Marvin is more than just a personal trainer. He’s a fitness marketing
expert and the “thing” he’s best at marketing is fitness and fat loss.

He doesn’t sell personal training. He sells OUTCOMES.

And that’s what differentiates him from all of his competitors…

Because while his competitors sell on price and product he
sells on outcome and experience and THAT puts him in a category
of one.

I hope you realize by now that “Marvin” doesn’t really exist.

He’s a figment of my imagination.

But there are a bunch of personal trainers just like Marvin who are
as real as the air you breath – and they are absolutely rocking it out
with successful businesses, great (multiple six and seven figure)
incomes, and have personal satisfaction and freedom because
they’re living their passion.

Take Fit Body Boot Camp owners like Jeremy Werner, Stephanie
Flynn, Shawna Kaminski, Josh Carter, Jeff Sherman, John and Cara
Eckerman, Riccardo Scala, Butch Nieves, Rebecca Tabbert…

… and members of my 7 Figure Mastermind group: Dan Ritchie, Stephan
and Mark Gray, Sean Francis, Nitin Chhoda, Shari Aldrich, JR Burgess,
Samantha Taylor, and Cabel McElderry…

See, I know these fitness trainers personally…

I get to work with them monthly, weekly and some even daily and I
see first hand why they are the most successful trainers on the planet.

Some might think that these trainers simply got lucky or might of just
stumbled up a secret that got them to this high level of success.

But I can tell you that they built their business on these nine core
foundations.

1. They have an exceptional product. (I’m guessing you do, too)
But more than that they deliver the WOW experience making
their clients feel appreciated, recognized and valued.

=== The next eight things are what makes them different than
the “average” trainer. ===

2. They are expert marketers of their services. I can tell you first
hand that not a one of them started off this way. They became
expert marketers because they put in the time, money, effort, and
sweat to learn these skills.

3. They work harder than anyone I know. They make no excuses…
nights, weekends, whatever… when it’s time to Get Shit Done, they go
into GSD mode.

4. They don’t blame the economy, or listen to the talking heads
on TV. They CREATE their own economy (and it’s doing just fine).

5. They understand the value of a list. Each and every single
one of the trainers I listed above has an email (and most likely
a snail mail) list of clients, prospects, past clients, and business
contacts who they consistently deliver value, content, and offers to.

6. They reverse all risk. They put the risk on their shoulders and
guarantee results or the client doesn’t pay. Not many trainer believe
in their service enough to do the same.

7. They don’t run their businesses… they run their systems and
processes and the systems and processes run their business.

8. They are expert on how to sell personal training. And once again,
I can tell you first hand that these guys and gals weren’t born with
the ability to sell. However, they recognize that selling is nothing
more than a transference of feelings and becoming the assistant
buyer and so they learned the skill and profit from it.

9. They do the critical few and delegate the trivial many. I call this
the 5/95 rule because 5% of the things you do are the things that
are most critical to the success of your business. The other 95%
can (SHOULD) be outsourced to others.

Listen, “Marvin the richest personal trainer on the planet” doesn’t
exist… but YOU DO.

And YOU have every opportunity to join the ranks of the most
successful and highest earning fitness trainers on the planet.

YOU have access to every tool, resource, and system available
to help you get there.

And I’m here to help.

Live Easy,

Bedros Keuilian

When Bedros asked us to write a blog post for him we were thrilled, it proved to us we have been acknowledged as Systems geeks!

We have totally no worries with the label… Systems have enabled us to open 2 Personal Training Studios and live ridiculously free lives!

Our aim for this blog is for you to get usable tactics that you can implement right now which can help get you better organized, give you better fitness marketing strategies and stimulate more clients referrals.

Lets begin!

1.    A System is not a system unless it has a check

I’ve noticed a lot of people (particularly in the fitness world) think that as long as you write down how a process is done then you are covered… Wrong! How do you know if something is being done right by your employee? Or on time?

You must have “checks” written into your systems, so that the position above checks that the system is carried out correctly by the person they are responsible for.

Example: Our Admin uploads content to facebook once a day. Our General Manager checks this once a week. Our CEO checks this once a month.

2.    Have templates for EVERYTHING…

When I say everything I mean it. Phone answering scripts laminated and next to the phone, the exact wording used from the greeting of a sales prospect through to taking their card details, Personal Trainer Greetings, and anything else in your business that requires interaction.

3.    The 1st thing to systematize is your client experience

I was recently talking to a successful fitness studio owner and was amazed to hear he had did not have a systematic way of retaining clients.

Ie. “His client experience”

This guy has hundreds of clients and makes a lot of money… Just imagine how much easier his life would be if he knows each one of his clients will receive the same service he identified as being the best…each and every time.

4.    Have a daily meeting

We discovered this when reading a book recently (side tip – Always Learn!) and implemented straight away.

Have a meeting with your employees directly to stop too many CC emails.

Example:  Our General Manager has a standing up 5 Minute meeting with 2 assistants at 10:38 am each day. We then have a meeting with him at 11:04am (via phone for that one) and our trainees at 4:38pm. These happen each and every day. And of course the format and questions are scripted.

5.    Daily Gym Checklist

A simple form that has a list of how everything in your facility should look. Put check boxes by each point and then you or your staff are able to make your gym look the same at all times.

6.    You have it sorted if you don’t have to explain a system

When you can upload a new action sheet to your manual and your staff can carry it out perfectly without questions you are sorted, until that time continually tweak your systems and how you write them.

7.    Use Video

All of our systems are written on “action sheets” and located in our online manual. But that doesn’t mean you can’t use other media to get your point across. Often our action sheets link to online videos explaining complex tasks in further detail.

8.    If it happens in your business, systematize it

Even if it happens once a year make sure you have it documented. You will be grateful when it comes to doing it again.

Example: A referral competition is done maybe 2 times a year…but we have found it a lot more effective when our staff can run it from the systems sheets.

9.    Don’t believe ‘No one else can do it… I am the best’

I am sure you are totally awesome at what you do. Whether it’s training, arranging your filing, uploading pictures to Facebook etc and you probably feel there is no one that can do it as well as your right? Wrong!

As long as someone has the right attitude you can recreate a mini you. I love hearing our clients refer to our trainers as the third twin… Just not as good looking (That last bit was me).

10. Don’t micro-manage

Let the systems run your personal training business and your employees run the systems. If done correctly all of your systems will have “checks” in them. Let these be the only times you check up on your employees for small tasks. If it is super important you simply make your managerial check happen more often in your calendar.

We really hope you will have gotten something out of that list to better systematize personal training business. These are only the tip of the iceberg but implement these things and you will be well on your way to less stress, more organization and better processes.

Hey, Bedros here

I can tell you from first and experience becuase I’ve closely coached and consulted with Stephan and Mark for more than a year now – they know fitness business systems and their income income and growth is proof of it. Recently they created a program that helps other fitness trainers create systems for your business…

It’s called The System Solution, and you can find it here http://thesystemssolution.com <== This is not an affilaite link and I get no commissions from the sales of it. It’s simply something I KNOW will benefit you and your business.

Click Here To Check Out “The Systems Solution”

The world is shrinking.

Twitter, Facebook, yelp, Google, and YouTube
have made the world a smaller place.

Marketing, as we know it, has totally changed.

Today, and into the future, client getting is all
about three things…

1. Your reputation
2. Relationships
3. Transparency

Every single person I know consults the all mighty
internet for the answers to their questions.

Where’s the best place to eat?

Check yelp.

What’s the best place to vacation?

Do a Google search.

Where the closest dry cleaners? And are they
any good?

Check Google places.

Want to see a product review on the best beach
cruiser?

Check YouTube.

Got scammed by the car service center down
the road?

Let all your Facebook and twitter friends know.
And then leave them a bad review on yelp and
Google places.

And if they REALLY burned you… make a youTube
video and post it up for the world to see.

Yep, today personal trainer marketing is totally different
than ever before.

Your reputation and what people say about you
determines success or failure.

Value and nurture the relationships you have with
your clients and community in general.

Stay connected to your clients and community via
Facebook and email broadcasts. Be the credible
content and value provider – expert positioning.

Transparency is the new currency.

Give folks a peak into your life, your business, and
the success that your clients are getting – share
client case studies with your email subscribers.

It’s all one great, big, giant fitness referral generation
proccess.

THIS is the future of fitness marketing. THIS is now.

Live Easy,

Bedros Keuilian

PS. If you think you’d like to join me in a small group,
one day, PT business building mastermind then be
sure to look for an email from me tomorrow (Wednesday).

Listen there’s no need for a sledge hammer if
all you need is a fly swatter.

Know what I mean?

Here’s how to make getting new personal training
and boot camp clients easy, so you don’t waste time,
money and energy doing things that don’t work.

Step 1: Build an email list of prospects, clients,
past clients, business and media contacts.

You do this by offering a really cool report or ebook
on your website or blog in exchange for their email
address.

And you create a process so that every person who
calls, emails, signs up, pass through your place gets
added to your list.

Step 2: Deliver awesome content, articles, recipes,
and fitness tips to your each and every week.

This is a great way to stay in front of them and to
position yourself as the local fitness and fat loss
expert.

From time to time make them really good offers
for your program. The offers that convert best are
the low barrier high value ones like my 14 Day
Fat Furnace, and 28 Day Flat Belly Program.

Both of those work really well because they are
shorter term, lower in price and really well written
copy

And those personal trainer email marketing promotions

are perfect for giving your prospects a “sample” of the services that you
offer.

Step 3: Sometime during their promotional period
offer them a killer opportunity to become a long
term, ongoing client.

Email marketing is THE core client getting and
referral generating strategy use by fitness pros
who are running super successful businesses.

Here’s an email I got last week from a trainer…

************************

Hey B

So I’m chillin at the studio, and a lady walks in

who wants to lose 6-10kg in 6 weeks.

I’m having a chat with her doing the usual 10

minute consultation/chat thing….and as I’m

weighing her and filling in some details into

the computer, I ask her if its okay to send her

the fitpro newsletter packed full of recipes, diet

tips and motivation.

She responds “Im already on their”….and has

been for a few months already, after downloading

the e-book from my website.

I was stoked but this isn’t new news to me as this

always happens!

Here’s the best part…

I ask her if she likes the newsletter and she responds

with a big yes I love them!

Then she says: the reason I really came back to you

guys, is because I can see you put in the effort and

take the time to write good information each week.

Thanks a TON for creating FitPro Newsletter Bedros.
And this new 3.0 version is money!

- Lance Allegretta
******************************
NOTICE: FitPro Newsletter is the #1 personal trainer email
marketing system for trainers. And the best part about it is that
it’s totally automated so you never have to write any
fitness articles, recipes, or tips.

And it even does all the referral generation for you.

Pretty sweet, right?

The price of FitPro Newsletter goes up tomorrow,
May 1st which is why I wanted to write you and let you
know that if you still don’t use FitPro Newsletter to get
new clients, NOW is the time to get on it.

Because when you join FitPro Newsletter today, you are
locked in for today’s low rate forever.

Watch this video and check out what FitPro Newsletter
can do for you.

Hey Bedros here

Here’s a guest post from my friend Mac Cassity. I asked him to share is journey with you because he pretty much went through hell when he was setting up his fitness boot camp business and boot camp marketing systems.

Take it away Mac!

PART 1…by Mac “the Knife” Cassity

Like many of you reading this, I pretty much kicked around the idea of starting a boot camp for awhile before I REALLY did anything about it. It was probably a little more than a year. I was checking out Bedros and his blog, listening, reading, and thinking…just not so much DOING.

Finally, after the 3^rd time one of my 1 on 1 personal training clients cancelled, like 7 minutes before our session I said I AM DOING IT DAMMNIT! The boot camp I meant…so I went to work.

I pretty much lined out what I thought where the prime locations for my boot camp and started trying to set meetings. Using Bedros words of wisdom (with a little Hochman thrown in for good measure) I crafted an email that made ME even want to do business with me! I sent out 7 emails and got 5 responses. I thought that was pretty darn good and I went through them carefully and weeded them down to 3 and then set meetings with each one.

The first guy was a crotchety old dude who had been teaching gymnastics since 1961. I tried to explain the boot camp to him but he kept talking about how good the parallel bars were for building strength…we never connected…he had lots of chalk on his face…bye old man…

The next woman was very excited to talk to me and I was equally excited to talk to her…until I found out that she just wanted to pay me $20/hour to run my bootcamp in her space, because she thought that was “fair”…bye excited woman…

Finally, I met with the owner of a soon to be opening sports complex. Hmmm…let’s see…three 40×120 soccer fields, two 80×90 all purpose fields, all indoor, 57000 total sq ft…can you say DING DING DING! Using the words of wisdom from Bedros himself, I worked a sweet deal…$200/month minimum rent, then 10% of my gross once I hit a certain number of members, then 12% of gross once I hit 50+ members (gave the owners some incentive to help in the membership process!) I couldn’t believe my luck, but in looking back at the work I did, I realized it wasn’t so much luck as it was just taking action…ok, step one, FIND A PLACE, done.

Now, it was time get my boot camp marketing in order! About this time, a little ole thing was coming to Cali called Fitness Business Summit 2012. Now,  I am a Yank here in Maryland so Cali is a world away, but something told me I had be there, so “ I loaded up my truck and moved to Beverly!” Ok, so I flew, and it wasn’t in Beverly Hills, but I DID feel like Jed Clampett a bit when I got there…

It was crazy, I was talking to people I had only seen in blog land! Steve Hochman was doing this crazy TRX challenge, Bedros came up and gave me a big hug, and I even got to hang with Ronnie Coleman at the pool at the hotel!

Here I am, this little peon nobody from Howard County, Maryland and I am hanging with the big boys (and I mean BIG boys) out in Sunny California! It was crazy! My head was about to explode with all the boot camp marketing ideas and strategies and I couldn’t wait until I got back home so I could throw some into action! I had locked in a place, been super energized at the coolest Summit I had ever attended, and now it was time to make some MONEY!

My first action item was door hangers. I have owned several businesses and have found that rather than wait for someone to find an ad I place in a newspaper or magazine, I would rather place that ad in their hands, so to speak. If I can get a mass amount of people to DEFINITELY see what I have to offer quickly and cost effectively, then I can start the money machine rolling! I have found door hangers are awesome because you just about every house where they are placed will see them within a day. Based on some killer advice from Bedros, I hit Craigslist. I placed an ad for part time help. Simple, to the point, “You put up door hangers, I pay you.” I got 11 responses in 2 days…BOOM!

Now, as I was interviewing folks to cherry pick my perfect candidate, I had placed an order for 4000 door hangers. (For those of you wondering, THIS is the real gold of this post!) Turns out, I found a place called Ladyprinting.com. They have an offer for 4000 door hangers for $99! Yep…it ain’t bs, I couldn’t believe it at first, but the box full of door hangers that hit my doorstep pretty much convinced me.

Ok, so that’s all well and good, but what are the results? (you are probably asking…) Well, once I locked in my trusty door hanger…HANGER dude…he got to work hitting my local area. What he did was go out for 2-3 hours at a time, hang as many door hangers as he could in that time, then send me an email listing the streets he hit. (this way I could track activity and if I wanted, hit those streets in my car to make sure he was doing his job…) Needless to say, the calls start coming in quickly – this new fitness boot camp marketing thing was working out!

In the first week, I got a little over 100 hits to my website…I also got 8 new prospects to take advantage of my boot camp trial session AND when their trial was over, I landed 6 new ONE YEAR CONTRACT clients at an average of $150/month. Now, here’s the REALLY killer part…that activity, only cost me 7 hours worth of part time work and ONLY 400 door hangers. My total spend was $130 for door hangers (I upgraded the order) and $84 for someone to pass them out. My YIELD was $900 in monthly revenue or $10,800/year.

So, in just a week’s time, with a little ACTION and a simple boot camp marketing tactic that most people overlook I increased my income $10,800… I think it’s time I get on board with Fit Body Boot Camp and really turn it up! I can’t imagine what the results will be when my “door hanger guy” puts out all 4000 door hangers!!! Oh, and as for the HELL part of my story…it hadn’t happened yet…that’s in part two…when my new killer location gets RIPPED from me and I’m a boot camp, complete with eager paying members and all, but no home!

Stay tuned…

Now imagine if you and I could sit across from each other and I could coach you on how to overcome your business building fears, frustrations and problems.

That would be pretty cool, right?

That’s what “hot seating” is all about.

By the way, if you have not registered for the TT Summit yet, you should hurry becuase not only are we going to have a grand old time in San Diego together (read drinking hanging out, and getting sassy…lol) but you’re also going to get killer fitness business and hands on training knowledge from Craig Ballantyne, Alwyn Cosgrove and myself.
Click Here To Learn All About Craig Ballantyne’s TT Summit Taking Place This June 22-23 in San Diego

For example….

you’re a pioneer – a risk taker of sorts

you don’t do well working for others

you want to help others and are in it
for the personal satisfaction, and not
just the money

you KNOW deep down in your gut that
you were meant to be an entrepreneur

But there’s one habit that you want to
avoid like the plague.

And this habit is what gets so many
“would be” great entrepreneurs into
a world a trouble.

The habit is procrastination…

… and it’s the kiss of death for an otherwise
great business. And frankly, it’s the fastest
way to end up poor.

Long ago I head this saying that stuck with
me throughout my personal training career,
and now into my coaching and consulting
business.

The saying is: Procrastination is the habit of
the poor.

I believe this to be 100% true.

See, procrastination stems from two places.

1. Fear of failure – which really is something
an entrepreneur should NEVER fear becuase
failing is part of entrepreneurship.

That’s how we know if something worked or not.

Just look at Thomas Edison.

2. Negative self talk. There’s nothing worse then
getting stuck in the loop of the “what if’s” in your
head and ceasing up.

Slap yourself if that every happens to you, and just
take action – no matter how imperfect that action is.

Imperfect action is 10X better than no or late action,
and it’s THE best way to overcome procrastination.

Live Easy,

Bedros

Fitness Marketing on Autopilot™