I got the email below from a mastermind client yesterday. Actually he was writing to me Craig Ballantyne.

Check it out… (and be sure to read through this entire post because it’s got a ton of tips from a few of our mastermind members.)

Bedros, Craig,

Thank for the feedback guys…

To top it off, I had a great day yesterday:
2 sales of a $4.95 ebook
3 sales of $47 webinars
1 sale of $97 manual
1 sale of $275 course
$504.95 Total for the day.

I am starting to see why you want more products all at different price points.

Other cool stuff:
- Blog hit 7000 visits for the first time in a month
- Have cranked up the blog with 21 posts in August
- Did interview with Dustin Maher in OC and posted it on blog with
link to Dustin's Fitness Media Dominator product.  Good to help him
out.
- Segmenting my list and working on emailing those segments

Things are heading in the right direction.

Off to do a blog post and work on two projects.

- Rick

P.S. here some stuff for your blog…

6 Bonuses I Got Out of My Info Mastermind Meeting with Bedros and Craig

I was at the Fitness Info Summit in Orlando in 2009.

I said, "No" to Bedros and Craig's Mastermind.

I don't know if it was the money, the weekends away from the family
or I just wasn't committed to success.

I headed home and applied everything what I learned at the Fitness Info Summit.

All the stuff Bedros, Craig, Vince, Steve and Chris shared at the
Fitness Info Summit, worked!

My fitness info business grew.

But I could only get it so far on my own, now I needed help to get it
to the next level.

Then in June, I emailed Craig and he asked it I wanted to go to the
July meetings in Orange County.

I couldn't say, "No."

I had a lot of reasons why I should have said, "No."

Here are a few:

- Summer is a slow time for fitness professionals and I don't have the cash
- My tenant moved out and now I have to pay for his rent
- One of my employers said they didn't need me any more
- I was going to be having a kid in 2 weeks
- If I went my wife would be home with a new born and a 2 half year old son
- My wife was not working and with our new son
- etc.

My wife, family and I made it happen, and I went.  I didn't know what
to expect.  I though it would be like any other fitness conference
that I have gone to; few presentation, meet a few people, talk with
the presenters and go home with a bunch of note that I never look at
again.

I was soooooooooo wrong!

And Now: 6 Bonuses I Got Out of My Mastermind Meeting with Bedros and Craig

It Shows You Are Serious
When approaching affiliates to promote your product and you let those
affiliates know you are in a Mastermind Group with Bedros and Craig,
they know you are serious.  People that are very successful info
marketers are in Mastermind Groups and spending money doing personal
coaching.  When they hear you are doing the same, they let their guard
down and are open to hearing what you have to say.

Learn Cutting Edge Stuff
You learn what Bedros and Craig are doing right now in their
businesses.  I have been selling stuff online for about two years.  I
though a knew most of what is out there but during the closed door
meeting I found out I was wrong.  Bedros and Craig let us in on what
is working right now in their business including squeeze pages,
building a team and email marketing.

Lets Talk About Me
When I went to the Mastermind Meeting in July, I though the meetings
started at 8 am.  I was the only one there.  The second person to get
there was Bedros.  He sat down with me and we talked about my info
product and my upcoming launch.  One of the tips he gave me over lunch
saved my info product.  I was making a huge mistake and he fixed it.  Thanks,
BK.

They Have Nowhere to Run
Most conference I a go to, the speaker are gone after their
presentation.  The head up into their hotel room and hide.  Not at
Bedros and Craig's Mastermind.  They don't run off.  They are their
the whole weekend for you.  For one of the lunches, Craig sat down
beside me and we talked about my product.  Once again, just like
Bedros, he found a mistake I had made when it came to how I wrote my
sales page.  I know this tip lead to a lot of sales.

The Connections
One of the goals for me during the weekend was to meet everyone in the
Mastermind group.  I got about 90% through everyone.  I am so glad I
did.  I met other info marketers that had products that could sell my
product, review my product and give me feedback on my product.  In my
area, I know a lot of fitness professionals but I don't know many that
have a product on the internet that is selling and have a passive
income stream like a info marketing.

Having Beer with the Boys
It was very cool to hang out at the bar with all the Mastermind
members and have a beer or ice water with Bedros, Craig and all the
new info marketers from around the world.

I can't wait for the meeting in October in Las Vegas.  It will be
great to see everyone, share what has worked for me over the last few
months and help everyone else out.
Rick Kaselj is a personal trainer in Vancouver, BC, Canada who is off
to Hawaii with his family for a month after the success of his first
info product (Thanks Bedros and Craig!). To check out Rick's first
info product, visit http://muscleimbalancesrevealed.com

Hey, Bedros here again.
Here are a few more tips that should help you create a fitness info empire…

Hi, this is Dustin Maher of Fit Moms For Life and I would like to share with you two big tips I have received through Bedros' Mastermind group.

1.  When blogging or email marketing, tell a story that is entertaining and engages the reader.  Also in email marketing, you always need to sell the link, whether that is to a blog post or a sales page.

2.  You need to find a hook that is creative and different.  It needs to compliment what is already out there so that you can approach affiliates and offer your product to fill a gap in their info product line.

It has been a great year in the mastermind and I look forward to another great year to come!

********************

Hi there. We’re Jana and Ron Holland of SWAT Fitness http://www.fatblastmealplans.com
And the top 2 info marketing tips I learned from Bedros are:

1. Don’t wait for your product to be ‘perfect!’ Getting it done well (and I emphasize getting it DONE) is more important than getting it perfect; cuz perfect just doesn’t exist.
2. Choose a product you can go narrow and deep with, that you feel passionate about. Be the expert for a targeted niche that needs what you know. Fill their need, solve their problem, and alleviate their frustration. Know your market, and be their best resource.

Having the opportunity to work with Bedros, Craig and the other motivated and action-taking fitness entrepreneurs has transformed our business, opened up new opportunities, and re-energized us! Bedros made us super excited about our business again, and gave us the tools we needed to expand, grow, and learn from the best. Thank you to Bedros and our mastermind friends who remind us that we are part of something much bigger than ourselves!

***********************************

Hi, I'm Shawna Kaminski, author of Female Fat Loss Over Forty (www.femalefatlossoverforty.com). I've had the great pleasure of being a part of Bedros's info marketing mastermind group and have found it invaluable in helping me create and market my info product. It's difficult to narrow it down to a few of the top lessons, but here goes:

1. The List is King – I've learned that I need to provide a valuable service to as big a list as I can. The more people I can help, the more I will help myself. This is a simple principal with difficult application, but Bedros has come up with creative and low cost ways to grow my list exponentially. I'm learning how to grow and nurture my list and this is key to my business.

2. Sales Copywriting – Although this is a work in progress, I'm learning how to touch on hot buttons and get into the heads of my avatar (or those in my niche). This is an art form that helps me become more effective at reaching my market.

3. The Value of Networking - Although the Internet may seem like it's an impersonal arena, this is farthest from the truth. I'm learning the value of networking and developing relationships in the internet world are the only ways to survive. I'm learning strategies to develop mutually beneficial relationships with others in the business.

Thanks for your tireless help!

*********************

Hi Jill Bruyere, from Run with Jill

The top two info marketing tips I have for you are:

1)     Take Action!  You will receive the most incredible and beneficial information from your mastermind coaches, but it will mean nothing if you don’t take action with the information.  Bedros and his team will give you the step-by-step recipe for what you need to do in order to get started and succeed online so, really, there is no excuse.  Believe in yourself and believe in your product, then go do it!

2)     Blog more often.  The more information you can put out there the more people will follow you and see you as the expert.  And, don’t be afraid to let your personality show…people love to see the REAL side of you.  Some of my most popular blog posts are when I posted my goals or when I admitted to a mistake.  This shows you are real and you are human.

Bedros and his team have taught me everything in the book to get started with an info product and blog.  There is absolutely no way I would be where I am today without the mastermind group. I’m thankful I decided to invest my time and energy with these guys.  Their knowledge and passion for helping others succeed in the info product world is exactly what I needed to turn my passion for running into an info product.

********************

Rob King here with http://RobKingFitness.com

Here are 3 take-a-ways I got from the last mastermind.

1. The importance of list building. I have had a sports nutrition store 10 years and I never had a list.  Now I do.  This is key in so many ways I can't start.

2. Delegation.  Being self employed you always feel the need to do everything yourself.  I have learned to delegate and by doing this I have gotten SO much more done, and I only do what i am good at now.

3. Goal setting.  The need for goals, deadlines and "Pressure".  Get uncomfortable.  It's the best thing you can do for yourself and your business.

Rob

********************

Hi Andrew Araza here from Real Nutrition for Super Kids

Here are the top 2 things I've learned up close and personal from Bedros over the past 10 Months:

1.  Get a coach/mentor, to guide you, influence you, keep you accountable and on purpose.  You can try to "reinvent the wheel" while hating your life, losing money, and working way too hard, OR you can buddy up with people who are already doing what you want to do and make more money and friends in the process.

2.  Get out of your comfort zone and become the person you need to become in order to attract what you want to attract.  You can try to DO all the things you need to do to reach your goals, but that's like chasing butterflies.  If you want to HAVE more you have to BE more.

Bedros here again,

I hope you got some value from this post and have a better understanding of what information marketing is all about and the freedom it can give you.

Want to Know More About The Info Mastermind Group Craig and I are Running?

If you think that the Fitness Info Mastermind might be right for you and want to get me and Craig Ballantyne to help you for a year and guide you all the way to success then I want to talk to you on the phone to see if you’re a good fit for this group.
The first mastermind meeting takes place October 15-16 in Las Vegas and YOU can be there. To set up a 15 minute phone strategy session with me to see if this group is right for you send an email to Bryn at KeuilianMasterminds@gmail.com and she’ll set you up with a 15 minute call with me for early next week.

I’m only going to schedule ten calls and no more. So if you’re a tire kicker, procrastinator, and non action taker PLEASE do not take one of these call spots. Leave it for someone who is serious about launching an online info business and understands that there is a substantial investment for a mastermind group like this.

Every single info product I've created, I've used this method. In fact when people hear my very simple method they kinda trip out. I guess you'd think that creating a 7 figure info business should take complicated software, flow charts, and lots of time on a marker board. But actually I have a different system…

… here's how I create info product on the fly (a real live example).

Goes to show you, there's no need to over complicate things.

Oh, and the guy that came running up on stage and grabbed those index cards from my hand? That's Joe Howard, he's now in my Fitness Info Mastermind group and his fire fighter fitness formula ebook is really taking off.

And that's how you quickly create a killer info product…

Leave a comment below and let me know what you think.

My buddy and coaching client Josh Carter needed new sun glasses and so he decided to do a little promotion that he discovered right here on my blog. Within a couple days he generated just over $1200.

A-N-D he's gonna get a lot more money when he converts these 14 day fat flush clients into "regular" paying clients.

Here's a guest post from Josh where he explains the whole thing…

I needed new sunglasses, because at first I was like…

Which made me like…

But unfortunately I was like…

But then I remembered the 14 Day Fat Flush Post so I was like…

So I took the emails and did a quick…

Then I just pressed…

Then I checked my orders and saw…

So then I was like…

And now I am TOTALLY…

Joshua Carter

Hey, Bedros here again.

Funny, right? And all true. And the best part is there are a boatloads of trainers all over the globe running the 14 Day Fat Flush program and making a killing. Click the link below and you will find the entire 14 Day Fat Flush promotion.  Just copy and paste and send it out to your email list like Josh did and get yourself some new shades, or shoes, or car

Click here for the 14 day Fat Flush >> http://ptpower.com/2010/07/26/14-day-fat-flush-promotion-fitness-marketing-system/

And, use FitPro Newsletter to send out your email broadcast and automatically deliver content rich newsletters to your clients.

Try FitPro Newsletter for just $1 for 30 days here: http://TryFitProFor30Days.com

There's nothing new there. No big breakthrough.

In fact you probably tell your clients who want to get in better shape, lose weight, and increase confidence the same thing.

But anytime you go to do something new and to get out of your comfort zone fear, doubt, and uncertainty creep up and want to squash your progress…

…. until now.

Check out this video and see why having fear, doubt, and uncertainty are ACTUALLY
good.

It's time to go into DOMINATION mode and crush it!

About a year or so ago I was at an internet marketing seminar in San Diego

when things got really weird for me, real quick.

I was there with Chris McCombs, and we were there because the dude putting on the seminar wanted us to show the trailer to the documentary film we’re making “Add To Cart” – it’s all about the sub culture of internet marketing.

Anyway, during one of the breaks things got really weird when Chris said to me: Hey, isn’t that the guy who’s been stalking you, call your office, and email your staff like crazy?”

I look up, and there he was…

We get a ton of calls and emails at the HQ each week from people who want to “go into business” with me, or want me to endorse or promote their product, which is really code for wanting to exploit my list…

…and for that we’ve set up a weeding out process (in addition to my three super assistants to ruthlessly guard my time) that weeds out tire kickers and value extractors.

I call it the “Bedros consideration fee” you can see it here and it’s the best thing I’ve found to repel tire kickers and non action takers.

But from time to time I get the occasional weirdo who gets passed the gatekeepers and consideration fee and shows up to my office unannounced or to an event that I’m at and thinks for some reason creeping me out is the best way to get me to endorse their product.

This was one of those times.

I’ve got thousands of fitness pros on my list and 99.9% are super cool and awesome to hang out with.

But there are the occasional weirdos that somehow manage to take things to a whole new level of creepiness. It’s part of the gig I guess and makes for a good story to tell at a party.

Now, after reading this little story if you’re still interested in getting into fitness info marketing then I’ve got the Seven Core Tips to help you create, market, dominate and profit with your fitness info products.

Onward!

1. Don’t chase the money, chase your passion. The number one mistake I see most fitness pros make is that they choose a product idea because they feel there’s a ton of money in the niche when really you should be choosing an idea or niche because you’re super passionate about it and it’s your calling.

2. Another big mistake almost all trainers make in information marketing is they get too general. Info marketing is about deep and narrow. There are already a ton of “train at home” fitness and fat loss info products out there.

Here’s the secondary conversation your prospect is having in their head…
What makes your product so different than P90X?

Why should I buy your product instead?

How is your product targeted to me or for my specific problem?

Unless you can address these objections, you’re not gonna sell much of anything.

3. The money is in the list. It’s not about building a better mousetrap. It’s about having a big (targeted) list to sell too. Learn to build a list and lead generate.

4. Even the best fitness info product can’t sell itself. You gotta know how to sell in print, in person, on the phone, on webinars, off the stage, and websites if you really want the big paydays.

5. Forget about the details and focus on the end result. Way too many fitness pros get caught up in the details of how’s and what’s. How should I package my product? Should it be a DVD, downloadable, membership site, ebook, remote coaching…..?

And which shopping cart should I use? Should I put my stuff on clickbank? What email and autoresponder system should I get?
Who cares!

Obsessing about the details is the number one stall tactic I’ve seen. Just get your product out, help as many people as you can who really need your information and then fine tune your product and systems as you go.

6. Find affiliates and pay them well. Don’t be cheap. I can’t tell you how many times I’ve seen people get excited about landing a solid affiliate who’s got a big list and solid credibility and then they totally kill the deal by offering 30% commission.

Look, if someone brings you free traffic and sales isn’t it worth giving them at least 50% commission? And why not 75% commission or even 100% commission?

Think about it. You’re the little guy. The affiliate is giving you free traffic, money, and helping you build your list so you can turn around and sell other     people’s products and YOU can make the bigger commissions.  Why would you be cheap and turn all that down A-N-D burn a bridge with an affiliate?

7. Social proof sells. Back your entire product and sales message up with social proof. I’m not talking about one or two testimonials, either.

I’m talking about an overwhelming amount (scientifically known as a shit ton) of testimonials, before and after pictures, expert reviews, and videos of peeps raving about you and your product.

There are a bunch of other tips I can add to this list. But for me, and for many of my coaching clients these are the core tips that have created the biggest breakthroughs.

I’d like to know what you think. Drop me a comment below.

I've been taking most of the summer off and enjoying time with the family in Maui, Seattle, and down by the southern California beaches.

Hope you've been able to take some time off to chill and relax.

And since kids are about to go school and the parents are ready to get back to a routine this is the time for you to start working on your fall fitness marketing tactics.

In fact if you missed the Facebook Fitness Marketing webinar a couple days ago with one of my top coaching clients, Josh Carter then here's your chance to watch the entire webinar and get his top Facebook client getting strategies.

Check out this video, and BLOW IT UP!

Wanna get more Facebook gems and SECRETS that others don't know about sucking out paying clients from Facebook?

Check this out…

Click Here Now >>

It’s one of my favorite jams to workout to, still. The song is actually called “down for whatever” and Ice cube still remains one of my top three favorite rap artists.

But, anyway, this post isn’t about Ice Cube or that kind of “pimpin”

It’s about YOU and the process you should be going through if you want a constant and consistent stream of new leads and clients into your fitness business.

Here’s what PIMP means…

Prospect.

Indoctrinate.

Monetization.

Process.

It all start with prospecting. Getting people in your community to who want to lose weight, get fit and feel good about their body to raise their hands up and identify themselves.

The name of the game is to separate the prospects (potential clients) from the suspects (everyone else). And the way you do that is to put lead generators out there into the community.

The best lead gens are ebooks and reports that address the NEED and WANT that the community has. And once they “opt in” by giving you their name and email address they’re on your LIST and now you can start the IDOCTRINATION process.

Here’s an example of a lead generator I ran in the local paper back in the day for Chino Hills boot camp. This one lead generator got me 85 opt ins and over a 30 day period I converted 17 of them into my 21 Day Rapid Fat Loss Program.

Here’s a postcard lead generator that Josh Carter ran in his community to add a ton of people to his email list.

And here’s a lead generator that 7 Figure Sam runs on his personal training site that sucks out leads and prospects and adds them to his email list.

Lets talk indoctrination…

You’re in the PERSONAL TRAINING business and it’s personal. People what to know who they’re dealing with. They want to know that you know your shit.

Ultimately, for people to want to give you money they have to know, like, and trust you.

And for people to know, like, and trust you there’s got to be an indoctrination process.

The best indoctrination process happens over a 30 day period where your new prospects who opted into your email list get content rich emails from you that educate, entertain, and position your as the local fitness expert.

You’d use your autoresponders to automatically send your new prospects to some of your best blog posts over the 30 day period. And your e-newsletters would be packed with social proof – testimonials from clients who have gotten amazing results work for you.

Basically, what you’re doing with the indoctrination process is getting people to drink your kool-aid

Next comes the Monetization process…

By this point you’ve separated prospects from suspects and gotten your prospects to get to know, like and trust you, AND you’ve positioned yourself as the local fitness expert.

Now here’s the deal… when you first get people on your list, there’s nothing wrong with trying to sell them on a low barrier offer that gets them in the door right a way. In fact a small percentage will buy your offer, specially if you use the 14 Fat Flush email sequence I crafted for you.

Most of your sales are gonna come after people have been indoctrinated into your “system”. And even then, you gotta make your offers systematically.

Start off with the lowest handing fruit like my 14 Day Fitness Fat program or my 21 Day Rapid Fat Loss program and then move people up the funnel onto your regular programs.

And that’s the whole process…

Get the leads.

Add them to your email list.

Mail often and mail high value high content information to get folks to

know, like a trust.

And then sell then a bunch of your products and services and help them get in the best shape possible.

If you want to automate your email list building and indoctrination process then check out the this really cool opportunity to get on board to FitPro Newsletter.

And now you're a personal training P.I.M.P.

Everyone wants to know my secret for getting a ton of QUALIFIED leads from facebook. I love facebook ads becuase they work. They work for info marketing, personal training, boot camps, brick and mortar businesses, you name it.

So I asked my good pal and coaching client, Josh Cater to share some killer insider stuff for posting facebook ads that suck out tons of leads, and he went all out and made this awesome tutorial video for you…

Guest Post by Body Transformation Expert
Joshua Carter:

Hey, Joshua Carter here, Yeah,  I made that headline above up (but that would be awesome –  I mean tragic) .  But my intention was to illustrate a point so keep reading…

When we place ads – whether it be in print, postcards, flyers on online like on Facebook (hint), the headline is the first thing potential customers (and in our case potential clients) will see.

If your headline sucks, it will also be the last thing they see.

So we need to grab their attention INSTANTLY and keep it.  In many cases we have to do that in just a few words.  And that my friends is the trick. Grabbing their attention in just a few words.

The bad news is some people have to go to school and then work as a slave to top marketing firms for years to learn how to do this effectively.  The good news is in the video below I will show you how to steal learn from them directly in minutes.

The second part of the “attention grabbing” puzzle is what image to use.  One could argue it is just as important as the headline.  They may be right.

I mean would you just use a photo that a guy texted you with his shirt off that he took in a bathroom to advertise your bootcamp?  I think not.  (FYI- that is not me, someone did text me that photo. Can you guess who?)

Using the right photo takes some thought on your part.  I’ll show you where to “borrow” some image inspiration too.

Leave me a comment below, and if you have any questions, post below and I’ll do what I can to answer.

Enjoy.

Joshua Carter

but I'm not a tree huger… not that there's anything wrong with that

Not really sure what that technically makes me, so I just say Vegan who eats fish and egg whites.

When most people hear that the first thing they ask is how do I build or maintain muscle. Well, I’m 6 foot, 224 lbs at the moment with visible abs, and pressing 225 for reps on the incline bench and following it up with 100 lbs db presses on the flat for reps. And I squat three plates for reps, typically after a few sets of leg presses.

Oh.. and on a side note I do 200 push ups a day – sometimes in sets of 50 through out the day and other times I pile them all together in around 9 minutes.

I take in less than 200 grams of protein a day, but I time my protein intake and I get most of it from whole foods, limited fish and egg whites.

And what most people don’t know (other than my mastermind clients) is that my wife Di is a master at creating raw, vegan, whole, organic foods that actually taste great and are SUPER high in power nutrients.

In fact she’s got a blog called RealHealthyRecipes.com and she posts all of her killer creations on there. So I thought I'd share my five favorites with you.

Here they are…

1. Green Power Smoothie 2.0. Basically she blends a ton of spinach, kale, and wheat grass with Almond milk, hemp protein and some other cool stuff and that’s the first thing I drink every morning. Tastes REALLY good too.

2. Hash with home made baked beans… another one of my favorites. It’s hearty, taste good, and packed with good nutrients.

3. Whole Wheat Pretzels. Here’s the deal, I love pretzels and these ones are about as healthy as pretzels can get.

4. Favorite Spinach Salad. She named it this because when I ate this salad I said it was my favorite salad ever. Fire a slab of grilled salmon on there and you have serious muscle food (“put the foods in da muscles” just like Ronnie Colman!)

5. Di’s MacNut Cookies. Okay, you gotta live a little. No kidding these are the best white chocolate mac nut cookies ever. And they’re about as healthy as cookies can be. Eating these a couple times a year brings lots of joy to my life

So those are the top five vegan foods on my list. If you want to see a ton more options then check out Di’s blog at RealHealthyRecipes.com

I'm not much of a drinker… not much at all actually – unlike some of the peeps in my Fitness Info Mastermind Group but I gotta say, cold Sake has really grown on me.

The post below is a potion taken from my monthly Fitness Marketing Manifesto. So if you get the Manifest delivered to your door then you've probably read this. But read it again, becuase repetition for stuff like this is good for you.

Onward…

You and every single successful person you know are alike. In fact you have every capability that the most successful entrepreneur has. And you’ve got access to the same (if not better) information then many of the ultra successful people do.

So what does it take to succeed? I’m gonna tell you.

And I’m gonna tell you from first hand experience… and because I hang with some really well off people who have created their own success and freedom like I have I’m 100% sure that what I’m about to tell you Is. The. Formula.

If you know anything about me, you know that I don’t like to publicly flash and talk about how bad ass I am and the money I make. But because this is the final issue of the manifesto and because I know it will help you better understand that ANYONE can become successful I’m gonna let you into my life.

In 1980 my folks brought the family to America from Armenia, then a communist country. I was five years old. We got here with two suitcases and less than $200 cash for a family of five. A month after arriving I turned six.

I didn’t know a lick of English. We were broke to levels you can’t even imagine. Well, just to help you get a better picture of what I’m about to share with you. I want you to imagine me, a chunky six year old kid with a funny hair cut, and found clothes being lifted into dumpsters behind supermarkets so I could pull out fruits, vegetables, breads, and other “expired” shit that hadn’t gone bad yet but couldn't be sold.

(Let me just say that most food has different levels of "bad" and you’d be surprised how your body can tolerate "bad food")

I’ve gone to three elementary schools, two junior high schools and two high schools. I’ve dropped out of college and at one point was evicted from my apartment and lived in a Toyota pick up truck because I had to.

But today, I own and live on an acre estate in southern California that cost seven figures. In addition we have multiple rental homes that provide an additional income stream for us. I own or co-own four corporations that collective generate multiple seven figures annually and the work load that it takes to run them is pretty manageable for the most part.

I have a watch collection that would require I have over a dozen arms just to wear them all.

I’ve owned and own practically every dream car I’ve ever wanted. In fact in July of 2010 I’m taking delivery of a Maserati Gran Turismo S and life for us is pretty cool. We take vacations when we want where we want.

Like I said, what I’m telling you about my life here is probably something I wouldn't normally share, but I'm going to becuase it's going to help me make a point. It's not like I have anything to hide, because I don’t, I just don't like to flash and I think its pretty retarded when people showboat about possessions and status – when most of the time those are the people who are living paycheck to paycheck.

The reason I’m telling you all this is because I’m also the guy who as A.D.D. And I’m pretty sure I have a learning disability or two because what takes most people an hour to do I get done in two hours. Like writing this issue of the Manifesto… it should take me no more than 60 minutes or so but instead it takes me two to three hours to write.

And what would take you maybe a day or two of studying to memorize your talking points for a speaking gig takes me a week and a half at studying and repeating 3-4 times per day…

…But I'm okay with that becuase, 1. I LOVE what I do, and 2. I'm a fuckin workhorse.

So in all reality YOU are better equipped than ME for success.

But the one thing that I and EVERY successful self made person has that the unsuccessful folk don’t have is heart.

Like I said earlier, we’re all the same in every way. We’ve got the same capabilities and the access to the same information, and the same number of hours in a day…

… but the thing that makes all the difference is HEART.

Heart to realize that you deserve more, even if you were brought up on crumbs like I was.

Heart to want to change your circumstances.

Heart to wanna step out of your comfort zone.

Heart to be willing to do whatever it take to get whatever you want.

Heart to realize that you are going to fail, and often and knowing that failure is the price that you gotta pay. But you’ve never really failed if you get back up and try again. It’s the folks who fall down and stay down that end up as failures for life.

And guess what? If you want to be a successful entrepreneur YOU'RE GOING TO FAIL AND PROBABLY MORE THAN ONCE BEFORE YOU MAKE IT.

Heart to make the HARD decisions that others won't.

Heart take the actions you know you need to take even if it’s gonna hurt.

Heart to be willing to take a risk.

And heart to be willing to deal with fear, doubt, rejection and uncertainty.

Listen, if you’re sitting around waiting for some major secret to success then you’re probably feeling pretty let down by now. And anyone who says they have the ONE thing to make you successful is full of shit.

And if you’re waiting for permission to become successful. I give you permission. Better yet, look yourself in the mirror, man up and give yourself permission because no one is going to give it to you.

You've been given access to the tools, tactics, resources, action steps, systems, strategies and ideas to get your personal training or boot camp business to multiple six and even seven figures.

What I can’t give you is heart.

What I can’t do for you is the action taking.

What I can’t instill in you is the work ethic.

I don’t know where you are in your head space right now. But what I do know is that if you’re reading this issue of the Fitness Marketing Manifesto then you probably want more money, more clients, more security, more freedom, and a reliable fitness business, right?

I’ve got really good new for you. The information on this blog alone can easily get your personal training business to six figures.

All you need to bring to the table is a burring desire for more out of your life and heart.

Talk to you later, 

Bedros