I'm not much of a drinker… not much at all actually – unlike some of the peeps in my Fitness Info Mastermind Group but I gotta say, cold Sake has really grown on me.

The post below is a potion taken from my monthly Fitness Marketing Manifesto. So if you get the Manifest delivered to your door then you've probably read this. But read it again, becuase repetition for stuff like this is good for you.

Onward…

You and every single successful person you know are alike. In fact you have every capability that the most successful entrepreneur has. And you’ve got access to the same (if not better) information then many of the ultra successful people do.

So what does it take to succeed? I’m gonna tell you.

And I’m gonna tell you from first hand experience… and because I hang with some really well off people who have created their own success and freedom like I have I’m 100% sure that what I’m about to tell you Is. The. Formula.

If you know anything about me, you know that I don’t like to publicly flash and talk about how bad ass I am and the money I make. But because this is the final issue of the manifesto and because I know it will help you better understand that ANYONE can become successful I’m gonna let you into my life.

In 1980 my folks brought the family to America from Armenia, then a communist country. I was five years old. We got here with two suitcases and less than $200 cash for a family of five. A month after arriving I turned six.

I didn’t know a lick of English. We were broke to levels you can’t even imagine. Well, just to help you get a better picture of what I’m about to share with you. I want you to imagine me, a chunky six year old kid with a funny hair cut, and found clothes being lifted into dumpsters behind supermarkets so I could pull out fruits, vegetables, breads, and other “expired” shit that hadn’t gone bad yet but couldn't be sold.

(Let me just say that most food has different levels of "bad" and you’d be surprised how your body can tolerate "bad food")

I’ve gone to three elementary schools, two junior high schools and two high schools. I’ve dropped out of college and at one point was evicted from my apartment and lived in a Toyota pick up truck because I had to.

But today, I own and live on an acre estate in southern California that cost seven figures. In addition we have multiple rental homes that provide an additional income stream for us. I own or co-own four corporations that collective generate multiple seven figures annually and the work load that it takes to run them is pretty manageable for the most part.

I have a watch collection that would require I have over a dozen arms just to wear them all.

I’ve owned and own practically every dream car I’ve ever wanted. In fact in July of 2010 I’m taking delivery of a Maserati Gran Turismo S and life for us is pretty cool. We take vacations when we want where we want.

Like I said, what I’m telling you about my life here is probably something I wouldn't normally share, but I'm going to becuase it's going to help me make a point. It's not like I have anything to hide, because I don’t, I just don't like to flash and I think its pretty retarded when people showboat about possessions and status – when most of the time those are the people who are living paycheck to paycheck.

The reason I’m telling you all this is because I’m also the guy who as A.D.D. And I’m pretty sure I have a learning disability or two because what takes most people an hour to do I get done in two hours. Like writing this issue of the Manifesto… it should take me no more than 60 minutes or so but instead it takes me two to three hours to write.

And what would take you maybe a day or two of studying to memorize your talking points for a speaking gig takes me a week and a half at studying and repeating 3-4 times per day…

…But I'm okay with that becuase, 1. I LOVE what I do, and 2. I'm a fuckin workhorse.

So in all reality YOU are better equipped than ME for success.

But the one thing that I and EVERY successful self made person has that the unsuccessful folk don’t have is heart.

Like I said earlier, we’re all the same in every way. We’ve got the same capabilities and the access to the same information, and the same number of hours in a day…

… but the thing that makes all the difference is HEART.

Heart to realize that you deserve more, even if you were brought up on crumbs like I was.

Heart to want to change your circumstances.

Heart to wanna step out of your comfort zone.

Heart to be willing to do whatever it take to get whatever you want.

Heart to realize that you are going to fail, and often and knowing that failure is the price that you gotta pay. But you’ve never really failed if you get back up and try again. It’s the folks who fall down and stay down that end up as failures for life.

And guess what? If you want to be a successful entrepreneur YOU'RE GOING TO FAIL AND PROBABLY MORE THAN ONCE BEFORE YOU MAKE IT.

Heart to make the HARD decisions that others won't.

Heart take the actions you know you need to take even if it’s gonna hurt.

Heart to be willing to take a risk.

And heart to be willing to deal with fear, doubt, rejection and uncertainty.

Listen, if you’re sitting around waiting for some major secret to success then you’re probably feeling pretty let down by now. And anyone who says they have the ONE thing to make you successful is full of shit.

And if you’re waiting for permission to become successful. I give you permission. Better yet, look yourself in the mirror, man up and give yourself permission because no one is going to give it to you.

You've been given access to the tools, tactics, resources, action steps, systems, strategies and ideas to get your personal training or boot camp business to multiple six and even seven figures.

What I can’t give you is heart.

What I can’t do for you is the action taking.

What I can’t instill in you is the work ethic.

I don’t know where you are in your head space right now. But what I do know is that if you’re reading this issue of the Fitness Marketing Manifesto then you probably want more money, more clients, more security, more freedom, and a reliable fitness business, right?

I’ve got really good new for you. The information on this blog alone can easily get your personal training business to six figures.

All you need to bring to the table is a burring desire for more out of your life and heart.

Talk to you later, 

Bedros

I’m here in Maui with my beautiful wife and kids getting a lot of relaxation done.

Life is good… we’re in a 2,000 square foot villa in Kapalua on a private beach front resort. The mighty pacific is right outside of our sliding glass door – less than a 25 yard walk.

Kapalua Beach - just outside our sliding glass door.

Getting a lot of sleep… (well, five – six hours a night is a lot for me), long training sessions at the local gym and plenty of time in the ocean and on the beach with Andrew and Chloe.

We're also getting a lot of excitement and exploring in. Like the giant sea turtle that chased my wife out of the ocean, and the rental car that's attracted to telephone poles (consider saying YES to insurance the next time you rent a car).

Good times for sure

If you ever get a chance to visit Maui make sure to do so. We come here often. It’s one of those places on earth that make you want to slow down and appreciate things more. And as entrepreneurs we sometimes need to be slowed  down.

But the real reason for this blog post is not to tell you about my annual vacations to Maui or that you should come out here if you can.

I’m writing this post because I’ve got a gift for you…

…it’s a complete system for getting a bunch of new of clients in only 7 days. This is something I’ve been testing with a few of my coaching clients and it’s been working REALLY well, for all the obvious reason (which you’ll see in just a minute) and while I had planned on packaging it up and selling it as an info product, I decided to give it away to you as my THANK YOU gift to you for being such an awesome client, customer, and subscriber.

So I’m gonna hook you up with the following…

• Three ready-to-mail-out promotional email templates
• A 14 day meal plan to use with your new clients (you’ll find the link to download these below)
• An entire “what to say and how to say it” script to get yourself a boatload of new clients.

This is a turnkey system that works. It’s proven and in-the-trenches tested.

In fact, if you’ve ever used my now famous “21 day Rapid Fat Loss Program” promotion, then you know how powerful and effective these tactics are at getting new clients into your funnel.

My son and daughter having a blast on the beach

Like I said, I had originally planned on making this into an info product and selling it, but I decided to just give the whole thing away to you here on my blog as my gift to you.

The only thing I ask is that you not disregard this JUST BECAUSE IT’S FREE. That would be a huge mistake on your part.

Some trainers who use this client getting system will end up with a dozen (or two or three) new clients within a week. And others might only get a handful of new clients. It all depends on the size of your email list and how well they know, like and trust you.

If you’ve been following my blog for any length of time then you know how I’m always telling you to build an email list of clients, prospects, past clients, and business and media contacts. Because when you have a list, you can literally make money on demand.

In fact if you have even a modest size email list – you’re gonna kill it with this promotion.

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NOTE: If you don’t have an email list and don’t know where to begin and how to build an email list then start here >>  The #1 Email Management and List Building Program Used and Trusted By Thousands of Fitness Trainers Worldwide.

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The other thing about this promo is that you’ve gotta train the new people you get in a group or boot camp style setting and not the traditional one on one type of training.

Makes sense, right?

Okay, so here’s the promo and the details on how you’re gonna run it to make sure it’s a success.

I call it the 14 Day Fat Flush Program.

The whole idea behind this promotion is to get people who are sitting on the fence and “thinking” about training with you to take the plunge by making them an irresistible offer that overcomes the two big objections that most buyers have… TIME and MONEY.

Aaand this promotion is designed to give your prospects a lower barrier of entry into your training program where they can sample your program, get to know you better, realize that you’re an awesome trainer and that they had been missing out on the best training program in the area all along.

It’s a funny things, but once people figure out what they’ve been missing and how awesome of a trainer you really are they somehow find a way to afford your services and in fact they make the time to come in and get the results.

The details…

Since this is a three sequence email promo you’re gonna start the promotion and sign up process on a Monday and then start the actual 14 Day Fat Flush training program the following Monday.

I’m not gonna discuss how to train these clients during the 14 day fat flush program. I’m guessing you’re an awesome trainer and that you know how to train people in a group, keep them moving and motivated and get them to burn a lot of calories in an hour.

If you need help with the training or want to get some killer out of the box training ideas then check out Craig Ballantyne’s Turbulance Training and Shawna Kaminski’s Female Fat Loss Over Forty. Both ebooks will give you a TON of training ideas and programs to use during the 14 Day Fat Flush program.

Okay, let's get started. This is going to be a three phase thing.

The girls chillin in the water

Phase One: Promote the program and get as many people into the 14 day program as possible. Below are the three emails you’re going to use to promote this new program.

Email # 1: This email goes out the first Monday of the promotion. It’s designed to only tease the promo and stimulate interest before you launch it on Wednesday.

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Subject Line: I discovered faster fat loss

Hey there,

I’ve stumbled upon something pretty significant recently while working with several of my clients who wanted to achieve faster fat loss.

This new discovery I made proved to be pretty amazing at melting fat off the body. It’s a combination of working out in a short burst, high intensity kind of way and a manipulation (for a lack of a better word) of your eating program – NOT A DIET.

But here’s the coolest part of this thing… the results come FAST. In fact the entire program lasts 14 days and the results are amazing.

I’m considering offering this program to a small group of people who are interested in burning a lot of fat in 14 days.

So I’m calling it my “14 Day Fat Flush system," but before I commit to doing a program like this, I wanted to see how many people on my email list would be interested in a 14 day rapid fat loss program like this.

If you think you’d be interested in joining my small group of “beta testers” and getting fast fat loss results in 14 days, then hit reply to this email and let me know and I’ll let you know if and when I plan to launch this 14 Day Fat Flush system.

Thanks a bunch!

<< Your Name >>

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Email #2 This email is the first of your “pitch” emails and goes out on Wednesday.

Subject Line: Re: 14 Day Fat Flush System

A couple days ago I sent you an email telling you about the new rapid fat loss program I stumbled upon while working with a few of my training clients.

Since that email on Monday I’ve been flooded with emails from folks who want to join my 14 Day Fat Flush “beta” program so I decided that I’m going to take on 15 new clients into this program and I’m starting it this coming Monday <<Date >> at <<Time>> at <<Location >>.

Here are some details about the program that you should know before you join:

This is a 14 day training and nutrition (manipulation) program that’s relatively intense. You’re going to work hard for two weeks BUT your results are going to come fast and will be significant when you follow the program.

Some people will lose six to twelve pounds during these two weeks and a couple dress and pant sizes.

The program is simple in its brilliance. You’ll come and workout with me three to five days per week for two weeks, and eat the foods that I’ve outlined for you in the program. It’s simple actually – just read it and eat it and the results will come.

You will experience soreness in your muscles. Nothing too bad, but definitely some soreness letting you know that you just had an awesome workout.

And the eating program I give you will NOT be a starvation diet. I’m totally against starvation diets. It’s actually a decent amount of calories manipulated in a crafty way to help your body burn maximum fat and to retain muscle tone during the 14 days.

I think you’ll actually enjoy it.

Now here’s the best part of this whole thing… the cost.

Since this is my beta version and since I’m only taking on a small group of 15 new clients on this program. I’ve priced it for anyone to afford.

The entire 14 Day Fat Flush program is only $67.

Like I said the program starts this coming Monday <<Date >> at <<Time>> at <<Location >>. So if you want to be one of the first 15 people on the program and get a lot of fat burning and muscle tone done in only 14 days then you need to call me now at (XXX) XXX-XXXX to lock in your spot for this Monday.

Or you can go to this website and register for it there <<YourSpecialSiteForThisPromo.com>>

If you have any questions just reply to this email or call me at  (XXX) XXX-XXXX.
This program is going to sell out quick at this low price and with the limited number of spots available. So be sure to call me at the number above, reply to this email, or just go to this site to register <<YourSpecialSiteForThisPromo.com>>.

Looking forward to seeing you in the program this coming Monday!

<YOUR NAME>
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Email # 3 This is goes out to your list on the Friday morning before the Monday start date.

Subject: Last call, only 3 spots left (hurry up)

I had a feeling I was going to get a bunch of people who were interested in my new 14 Day Fat Flush program, but I had no idea it was going to sell out in only two days.

I originally had 15 spots open, and since the email this past Wednesday I only have three spots available for the 14 day fat flush program. And since it’s only $67 the spots sold out quickly.

But you can still get one of the three remaining spots if you call me at (XXX) XXX-XXXX or reply to this email and tell you that you want in.

The program starts this Monday <<Date >> at <<Time>> at <<Location >>.

And, in case you missed the last email, here are the details of the 14 day fat flush program:

The program is simple in it’s brilliance. You’ll come and workout with me three to five days per week for two weeks (14 days), and eat the foods that I’ve outlined for you in the program. It’s simple actually – just read it and eat it and the results will come.

You will experience soreness in your muscles. Nothing too bad, but definitely some soreness letting you know that you just had an awesome workout.

And the eating program I give you will NOT be a starvation diet. I’m totally against starvation diets. It’s actually a decent amount of calories manipulated in a crafty way to help your body burn maximum fat and to retain muscle tone during the 14 days.

So be sure to take one of the three remaining spots and join us this Monday <<Date >> at <<Time>> at <<Location >> for the kick start of your 14 day fat flush program.

To lock in your spot just call me at (XXX) XXX-XXXX or reply to this email with your phone number or just go to this site to register <YourSpecialSiteForThisPromo.com>.

Looking forward to seeing you this Monday

<< Your Name>>

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NOTE: You can also promote this on your Facebook profile too.

Phase Two: Give these folks the BEST workout of their life. Come with a ton of energy, passion, and enthusiasm! And make sure they stick to their nutrition program. (honestly, it doesn’t matter if they follow the nutrition program that I give you or if you give them something of your own.) The key is to get them to take in less calories than they are now and get them to burn 500 or more calories per workout.

I made sure to not hit the tree, but ran into the telephone pole with the rental car.

Here are the two meal plans for you. They're both 7 day meal plans that can be used as much as 4 week in a row. Or you can create your own meal plans for your clients.

Click here to download the 1300 cal meal plan >>

Click here to download the 1700 cal meal plan >>

(Legal stuff: Consult a nutritionist, RD, doctor, lawyer and your great aunt before prescribing or using the meal plans above.)

Phase Three: This is the most important part of the whole thing, because this is where you’re going to convert as many of these 14 day members into your “regular programs” so here’s what you do next:

On day 12 of the 14 day fat flush program you are going to offer each member of the program a killer deal to join your regular program. The offer is going to be this. Before they reach day 14 of the program they commit to trying one month of your regular program (to ensure they get continued results and reach their goals) and you will give them two bonus weeks free.

Here's how you fix a front quarter panel on a car if the passanger door is stuck shut after smashing into a phone pole

So I’d say something like this:

“Mrs. Jones, I have some awesome news for you! First off I’m so proud of you! You have been working really hard the last 12 days and I’m seeing a lot of changes in you so I want to extend an opportunity for you to continue to get these amazing results and to get two weeks of boot camp free. When you commit to signing up for a month of my “regular” program before your 14 day fat flush programs comes to an end in two days, I’m going to give you two bonus weeks for free, making it a total of six weeks for the price of four. Let’s get you started on that, okay? And when you decide to continue after those six weeks just let me know and I’ll get you locked in at my lowest possible program price for the month to month program. Fair enough?”

The idea is for you to make them a killer offer and ask them to make a decision before their 14 day fat flush program ends. And as they work their way up your ascension ladder (to the monthly program plus two bonus weeks), you’ll want to get them committed to an ongoing program that’s recurring on auto debit (EFT).

Out shopping with the family.

(If you don’t do auto debit then check this post out for all the details.)

Hope you take this gift and kill it by loading up your boot camp or group training program with a ton more clients and then converting them into “regular” clients.

I’m gonna go and take the family on a really cool drive on the road to Hana and visit the seven sacred (lava) pools.

I wanna hear from you. Leave me a comment and let me know what you think below

Gonna spend a lot of time on the beach and just chill with the family. And maybe buy a vacation home here since we come to Maui often.

But first…

I just came across this list that Chris McCombs wrote up during a recent visit to the HQ. I’m pretty sure he’s okay with me sharing his “How to be cool” list with you.

Seriously though.

Being cool to people is one of the best ways to get more personal training clients, to retain more clients, to get a ton of referrals, and to just have more fun in life.

Plus it just plain feels good to be cool to peeps. Know what I’m saying?

Think about it. Don’t you like it when people are cool to you? When folks do unexpected things for you, just because?

Feels good right?

So do it back. Make it a habit. And be good at it.

…and it’s not only gonna be good for your business, but you’re also gonna feel like a decent human being. And that’s always a good thing.

Here’s why being cool is SO important and some things you can do to be cool -because EVERYONE is attracted to coolness.

1. Like I said, it just feels good to be cool to people.

2. Most people hate life and get no love from their work, their spouse, their kids, or even from their “friends”. So when you simply show appreciation for them they’ll remember and love you forever.

3. Send a random “puff up” text message to peeps.

4. Pick up the tab the next time you take a client out to lunch.

5. You do take clients out to lunch, right? (it’s a cool thing to do)

6. Don’t be cheap.

7. Don’t sweat the little things.

8. For that matter don’t sweat the big things.

9. Send stuff to your clients in the mail. Unexpected act of coolness.

10. Compliment people often.

11. Be a VALUE ADDER and not a VALUE EXTRACTOR.

12. Everyone is attracted to coolness.

13. Keep your ego in check.

14. Be genuine.

15. Be generous.

16. Give a shit about people.

17. Ask questions and stop talking about yourself so much.

18. Manage your emotions.

19. Don’t be financially constipated.

20. Be confident.

21. Don’t be a downer.

22. Be optimistic. The glass is ALWAYS half full.

23. Have a deeper purpose in life.

24. Be funny… make people laugh.

25. If you say you’re gonna do something, do it. Keep your word.

26. Lead by example.

27. Talk less do more.

28. Be a connector. Do you know two people who you know would hit it off as friends or in business? Introduce them.

29. Be the person that everyone wants to be like and hang out with.

30. Be cool.

Okay, I’m out! I’ll talk to you when I get back from Maui.

Almost forgot… We just re-opened FitPro Magazine. You gotta check it out… it’s the coolest way to build a list, add value to your business and get clients from Facebook and Twitter.

Click here to learn more about FitPro Magazine and how you can practically automate your online lead generation >>

You probably know by now that Fit Body Boot Camp is turning a bunch of "everyday trainers" into six and multiple six figure earners.

But you're probably a little skeptical about the whole thing. I don't blame you… I'd probably feel the same way because these days there are far too many "opportunities" that sound too good to be true.

So I want you to stop listening to me, and Steve and everyone else you're getting emails from about Fit Body Boot Camp and I want you to watch this video that came to us this morning UNSOLICITED and decide for yourself.

Like I said… these days there are a LOT of "too good to be true" opportunities. But every now and then a REAL opportunity comes by that delivers (and in this case OVER DELIVERS on it's promise) and if you miss it, then you end up missing out.

We'll be closing the application process for new territories this Tuesday evening the 20th so we can starting working with the over 60 new locations that came on board this past week.

DO NOT LET THIS OPPORTUNITY PASS YOU BY.

If you feel it in your gut. And you're willing to work hard and have fun in the process then this is the boot camp business that's going to get you on pace for six figures. Yes, you do have to work hard. But we give you everything you need, a complete step-by-step system, total support, and you have access to me and Steve through the entire thing…

… because the truth is, we don't make money unless YOU make money. So it's in out best interest to make sure that YOU succeed.

So there it is. You heard from Justin in the video above. He's the real deal and his story is true. And you've seen and heard from other FBBC owners throughout this week who are now enjoying the benefits of owning a real boot camp business that's nationally recognized.

There's no catch. Just follow the program, work hard, lean on us for support and we'll help you get on pace for six figures in the next 60 to 90 days.

To apply for a territory and to see if Fit Body Boot Camp is right for you Go Here >>
(be sure to do this now because we're closing down the site this Tuesday evening)

And to make sure that you are 100% protected we've taken all the risk off of you by giving you a FULL 30 DAYS to decided if Fit Body Boot Camp is right for you. Get started now and join the Fit Body Boot Camp family of over 180 locations worldwide and growing!

I hope all’s good with you and your fitness business. I have a really awesome guest blog post for you down below… it’s from Andy Pratt, one of my 100K Info mastermind members and a total action taker.

He’s gonna give you eight of his best tips for achieving major success in a relatively short time.

But before we jump into Andy’s guest post I have some stuff to share with you.

1. Fit Body Boot Camp is selling out new territories quickly. In fact we’re shutting down the application process this coming Tuesday night so we can begin working with the new group of Fit Body Boot Camp owners.

If you’re still on the fence about joining the Fit Body Boot Camp family, now is your time to take action, change your life, and finally get a fitness business that’s designed to make you lots of money and give you the freedom that you deserve because when we shut down the application process this Tuesday night, you’re going to miss out big time.

Click Here To Learn More About Fit Body Boot Camp >>

2. I’m leaving for Calgary, Canada this Saturday and holding the Fitness Business Ignition workshop on Sunday where we’re gonna teach you how to get on pace for six figures with your fitness business in 60 – 90 days.

There are still a couple more seats open and if you’re in the Calgary area or anywhere within a 1,000 miles then you aught to be at the workshop with me this Sunday.

Here’s all the info on that >> http://www.profitablepersonaltrainerworkshop.com/

3. And finally, after Calgary, I’m taking the family to Maui for a week or so of relaxing and island fun. So I many be off the radar for a bit, but I’ll be back at it the first week of August.

Enough of that stuff… here’s Andy with a killer guest blog post!

Hi I’m Andy, and I’m a lucky guy, I love my life. I feel very fortunate. I have the best family and friends, I love my girl and my work (if you can call it that, basically I love doing what I get paid to do!)

I’m writing this the day before I turn 35 years old. Tomorrow on my birthday I will be on a plane to Newport Beach, California for two days of awesome Mastermind sessions with THE best fitness coaches in the business.  (I’m part of Bedros’s 100K Mastermind group). After that me and a friend of mine are going to check out Santa Monica and Venice Beach. You see, I believe in working hard and having balance in life too. Hey!… I’m not traveling 20 hours all the way from Newfoundland, Canada without taking an extra day to enjoy the beautiful California weather!

Rewind to year ago… I didn’t even know who Bedros Keuilian was! I was doing ok as a trainer but I owned a job not a business.

What a difference a year can make! Since then…

I bought my own building for my fitness studio;

I have three fantastic trainers working for me; and

I have multiple sources of income from bootcamps, online fitness products, and I also lease space in my studio to a Massage Therapist.

So I want to pass along some tidbits of wisdom (My Top 8 list so to speak) that I’ve learned this past year of my life…here is the stuff Bedros has taught me that has helped me grow my Fitness Business.

1. Always over deliver to your clients. This is the most important before all else. Give your clients your best. You owe them your best. You’ve heard Bedros say toss away the clipboard right? I agree, clipboards suck. You also don’t want to be the trainer who is too busy checking his triceps in the mirror or looking at his watch when you should be paying attention to the client! You know what I’m talking about!

Well I’m sure this isn’t you…at least I hope this isn’t you, but if it is, get your shit together ASAP! You have to bring it! Give your client your best energy. Want it for them, and they will want it for you. Bring it with results and appreciation. I do gift baskets for my clients at Christmas. Also I’ve given my clients unexpected gifts such as homemade protein bars, foam rollers, stretch bands, even Bosu balls. Sure this might cost a few bucks, but it’s small in comparison to the $10G a year that some of my clients pay me.

I call this the obvious stuff. You’re probably already an awesome trainer and doing quite well making a nice income. If you take care of the basics, this alone can take you from the Personal Trainer national average annual income of twenty-six thousand dollars to close on 6 figures.

Ok so onward to some “next level stuff”

2.  Increase Your Prices. Do this only after point number one is in check! Then it is important to know your value. I was hesitant to increase my prices for a long time. Bedros will tell you to do this yesterday! Let’s look at some simple numbers…

Put your prices up $10 per session.

30 sessions per week = $300 a week extra.

$300 x 52 weeks a year = $15,600.

You just increased your annual salary by over $15G! Ok lets say worst case scenario one or two of your clients drop off because of the increase (Not going to happen, but lets say they do) If this happens you only increase your salary by $10G and you free up more time to work on your business. Don’t wait to do this, waiting a year will cost you $15G! Do it right now! Boom! Done!

3.  Surround yourself with like-minded successful people. They say your income is the average of the five people closest to you. And the best way to do this is to…

The 100K Info Mastermind Group In Full Effect!

4. Join a Mastermind. I can’t stress the benefits of this enough! Being part of a Mastermind with the best coaches allows you to save valuable time, avoid costly mistakes and leapfrog up the ladder of success. Joining Bedros’ Mastermind has by far made the single most impact on improving my business. The meetings are incredibly inspiring and you learn so much it’s insane, not to mention the JV possibilities and networking that a Mastermind provides.

Of literally hundreds of things that I have learned, my numbers 5 and 6 are two of the big ones…

5. Accountability. As a team member of a Mastermind, I’m required to set goals and have deadlines. Why? Because it works! It works for your client’s right? Side note; if you’re not keeping your clients accountable you should be. That’s what they pay you for. In one of my bootcamps we weigh everyone right out in the open in the same room as everyone else each Saturday morning. It keeps them on track and stops them from having that bowl of ice cream on a Wednesday night. Now if a bootcamper isn’t down on the scale we don’t break out the whip, but if they are down 5lb’s then they get a pat on the back and the group knows it! How do you think that makes the person feel! What about the other bootcampers?…They want to be that person next week that’s what! Bottom line is the end result, and your clients want results!

True story…in the first week of bootcamp one member while feeling the burn and struggling through some squats and push-ups yelled at me in front of the group “I pay for this??!” Quickly I said “No you pay for the “After” picture!” That lit the fire inside him and the rest of the bootcampers. You should have seen how focused he was after that!

6. Think outside the “box”. This is one of the great things about a Mastermind, there are so many ideas being tossed around, your brain works in overdrive! It really does get you thinking creatively about new possibilities. I’ll give you an example: at the last Mastermind meeting a business partner and I came up with the idea to run a high end bootcamp. We run two groups of 16 people in back to back 45 minute classes, just once per week on Saturday mornings. We charge $249 for a six week camp.  That’s $8000 between the two of us for just one morning a week. That works out to about $600 each week, for teaching a couple back to back classes! I think Bedros, Steve and Chris were on to something with the group training idea. We sold this program out in less then one day! And it was the at the Mastermind where the outside the  “box” ideas of how to package and market this program came from.

7. Invest in your business and learn from the best. The Mastermind and coaching is a full business write-off for me, and I must say as a person who loves to travel the locations that Bedros chooses for the meetings are a nice perk! Trip to Vegas on business?… oh yeah!

I said the word invest, because to me that’s what it is. Since joining a mastermind my business has grown over 50%, and that’s just scratching the surface. My business partner who’s also part of Bedros’ Mastermind has exploded his business from approximately $600G gross annual sales, to now being on pace to do $1.5 million. Pretty frigging sweet hey!

That said, the return on your investment depends on YOU! Shut up with the bullshit excuses and take action! You get out of it what you put into it, same with everything in life.

Knowledge is not power…Applied Knowledge is Power! I think that’s Tony Robbins.

8. Give More Back. Good Karma aside, I like giving because it makes me feel good to help other people. Bedros I know you have always been very generous with the support you give to Shriners Hospitals for Children.

Hey, Bedros here again,

Here’s what we’re gonna do for everyone reading this who wants to get Warrior Built and use it with your clients AND to help me donate more money to Shriners Hospital for Children.

Just check out the results that Eddie got with the program!

I know that every Personal Trainer could benefit from having the Warrior Built system in their program arsenal to use with their clients and bootcampers. There are 6 different workout videos so you would get plenty of new exercise ideas and “done-for you-workouts”

So I asked Andy to create a download version of his program and to cut the price in half for you. AND when you purchase Warrior Built for half price, 100% of the money that Andy gets from this is going to go to Shriners Hospital for sick Children…

The downloadable version of Warrior Built is normally $37. But PT Power subscribers are gonna get hooked up for half price – that’s only  $18.50

And 100% of every sale is going to the Shriners Hospital for Children, because Andy is cool like that J

You can read all about the warrior Built Fat Loss system here >> http://www.warriorbuilt.com/warriorbuilt.html

But be sure to buy the Warrior Built System from this special link: http://www.warriorbuilt.com/bonuses.html so you can save 50%… otherwise you’ll pay full price.

And don't for get to leave a comment and let me know what you thought of this blog post…

Okay, okay, so I lied a little… there's noting weird about this post. But it will help you make a LOT of money with your fitness boot camp if you read it.

The last couple of days have been wild around here. Just on the first day of the launch we had over to 40 new Fit Body Boot Camp territories confirmed around the world.

But right now, as I'm typing this, you can't get on board to Fit Body Boot Camp even if you tried becuase the shopping cart is down. ha!  (And since we're hard core marketers around here, we're just gonna wait for 1 Shopping Cart to come back up rather than switch to another shopping cart…lol and continue on with the launch.

How do you like them apples?

So while we're waiting for the shopping cart to come up, I thought I'd write this post for you and give you 11 killer ways to get more boot camp clients, profits, and retention… and a kick ass lifestyle.

But, before I dive into this blog post and teach you how to have a kick ass lifestyle while getting more clients, profits, and retention from your boot camp, I want to congratulate and WELCOME the following locations to the Fit body Boot Camp family.

Richmond, VA                                                      Flower Mound, TX

One of the fastest, easiest and most economical ways to start a personal training business is to open
up a fitness boot camp. There's no rocket science there, right?

We all know that you can start a boot camp for far less then a personal training studio.

And you need a fraction of the employees to keep in running.

And the profit margins are way higher.

And there way less "moving parts"

And there overhead cost are really low.

And… well, you get the picture.

BUT there's ONE really big glaring problem with 99% of boot camps out there. See, the thing is most
are run more like illegitimate JOBS rather than a legit BUSINESSES.

They're run in a local park where you can get kicked out any time. And you're held hostage by the weather,
dark mornings, and dog poop and when you're running your boot camp in a park, it's NOT a business that has legs – you
can't find a potential buyer who's gonna buy a business that can get shut down anytime.

(And don't be fooled… ALL BUSINESSES AT SOME POINT WILL EITHER SELL OR SHUT DOWN, unless
you plan on teaching a boot camp till your 78 years old.)

Unfortunately most businesses fail to build "legs" and end up shutting down becuase there's no exit plan in
place (By LEGS I mean making your business attractive for a potential buyer
by dialing in systems, operations, marketing, sales and retention tactics and showing the potential buyer that
the business will survive AND thrive without you).

Now that's I've told you what doesn't work, and shown you all the things you might be doing wrong with your
boot camp.  Here are 11 things you SHOULD BE DOING to get more clients, profits, retention and have a
kick ass lifestyle…

… cuz after all, the purpose of having a business is to feed and fund your lifestyle and not just be a place where you go and work.

Know what I mean?

# 1. Sell once and never sell again. If you're not using EFT (electronic fund transfer) or auto debit in your fitness boot camp then you're really gonna hate life when you have to go and resign and re-sell the same people over and over again every 4-6 weeks. Plus, no EFT means no legs. Who's gonna buy your business from you if you don't have PREDICTABLE money scheduled to come in each month?

# 2. Sell the big package first. It's just as easy to sell a 12 month commitment as it is to sell a month to month  program if you know how to structure an offer the right way.

You get the peace of mind of reliable income and your clients gets to commit to a program that gets them results AND teaches them to make it a lifestyle. PLUS clients who commit to 12 month programs are three times more likely to say with you for multiple years.

# 4. Don't chase your dreams… chase your goals. Start your business off by setting goals for yourself. How many new members do you want within the first 30, 60, 90, and 120 days? What are you gonna do to get them?

How much do you want to earn each month? How much of that do you want to take home? What do you have to do to make that happen?

Are you going to phase yourself out and get a trainer to run your camp so you can work ON your business and not IN it?

How are you going to find the right trainer? How much should you pay them? How will you phase them out? How long after opening do you plan to do that?

Set goals… and work them.

# 5. Have multiple poles in the water all all times so you never run out of leads and prospects:

== Offline Marketing ==

Human billboards
Lead boxes
Body fat table
Direct mail
Print ads
Charity drives
Free Saturday camps
Bring a friend week
21 day rapid fat loss promo
6 week transformation programs
Small group seminars
Grocery store tours
Client referral systems
Plastic gift cards
Past client reactivation system

== Online Marketing ==

Facebook ads
Craigs list posts
Deal of the day sites promotions (these have given many Fit Body Boot Camp owners 250 or more clients in a single day)
Search Engine Optimization
Direct response websites
Squeeze pages
Email marketing
Pay per click ads
Endorsed email mailing by local businesses

# 6. Don't be a bottom feeder. The number one solution I see most trainers turn to when business is slow is they lower their prices. One trainer posted right here on this blog "So how is my boot camp going to compete with the gyms that charge $49/month?" My reply way: "Are you really completing with gyms, that's the level of value that you feel you deliver? Are you seriously telling me that you can't find 42 people to pay you $197/month
to give you that $100K/year income?"

JUST. 42. PEOPLE.

Look, I don't want tire kickers in my camps. I don't want people stressing over money and who can or can't make their payment next month. I want action takers… folks who have the time, money, and BURNING DESIRE to want to lose fat and get in shape.

# 7. Don't be an order taker… be a CLOSER. I can teach you a thousand ways to get people to call you, email you, and ask you about your boot camp… all of that is MARKETING. But if you don't know SELLING, if you can't close them. If you can't convert a prospect into a paying client. If you don't have a selling script and system that's predictable and proven to sell then you are gonna struggle NO MATTER how many leads you can get in front of you.

# 8. Be a kick ass client keeper. Hey, what's the point of all the marketing and selling in the world if you can't retain a client?

Imagine having this giant bathtub and three really big faucets pouring water into it… that water is money or clients.

… but there's one BIG problem…

YOUR BATHTUB HAS FOUR DRAINS and they're sucking all the water out of it faster than you can pour. Pretty shitty, right?

You have a retention problem. And even though you want to blame the economy… the problem is probably YOU.

Here are the three best tactics to retaining your clients.

1. Give them results. It doesn't matter how much they like you, and how highly they think of you. They signed up for one reason and that's to lose weight and keep it off. If you don't deliver MEASURABLE and QUANTIFIABLE resutls then they're out!

2. Give them LOVE. Most people these days don't get appreciation, love, attention, and enthusiasm in their life. They don't get at the the job, they don't get it from the spouse or kids, and they don't even get it from themselves.

Come with the love and deliver the energy!

3. Reward your clients. Look, profit margins are really high in the boot camp business (specially when you run it like we teach our Fit Body Boot Camp owners) so be cool and treat your clients to a movie from time to time. Or give them a $15 Starbucks or health food store gift card. Or take throw a client appreciation party.

DON'T YOU LIKE BEING APPRECIATED?

Mail them a hand written note. Send them a personalized text message. Call them at their job and puff them up. But be consistent when you do this stuff. a random call and a set of movie tickets four months later is not gonna get you the results you want.

Be cool.

# 9. Decompress often. Life's not about working. We work becuase we want to live a certain type of lifestyle or freedom, but sometimes you get lost in all the stuff to do and end up a slave to your job or business. Get out for the weekend, go away, clear your head and get back into it with a new sense of clarity.

# 10. Reward yourself. Having big goals is awesome. But you gotta set smaller "milestone" goals too, goals that you can reach and reward yourself for by doing something cool. And then when we hit that big goal – get yourself that prize. Savor the moment and THEN set the next big goal to achieve.

# 11. The OLD way of making money is no longer the RIGHT way. You don't have to trade time for dollars anymore. Leverage your business by using systems and people to make money even while you're on vacation. If you don't have a high converting website that can easily be found on search engines and can proccess orders online – get one. If you're your best employee then get a trainer to deliver the training so you can have time to sleep in, go on vacation, hang with your family and even get sick and not have to go and train people.

Forget about linear income or trading time for dollars. Think multiple income streams, think leverage where you can have two, four, even six boot camps run by other trainers. That's REAL SECURITY.

Hope this post gave you a better understanding of how to open and run a successful fitness boot camp.

And if you want to get the on board with the fastest growing boot camp brand (Fit Body Boot Camp) and literally get handed a complete system and support to help you start your boot camp and get on pace for six figures in 60 to 90 days then check out Fit Body Boot Camp and apply for a territory in your area – once the shopping cart works again… lol

I'm pretty sure you're gonna get a kick out of the video below

If you ever wondered how it is that Steve and I consistently pump out killer content rich boot camp marketing and client getting videos with such professional precision and Oscar worthy performances then you're gonna wanna watch the video below for our secret.

Hope you enjoyed the high jinks and be sure to leave a comment below and let us know what you thought =)

This post is about one thing…

Getting your personal training or boot camp business organized, systemized and monetized to the fullest so that you can have more time, money and freedom to do what you want, when you want, as often as you want.

Here’s the deal, most industry trainers run their business like a job. In fact most trainers are actually running their business by the seat of their pants with no systems in place for marketing, selling, retaining, or referral generating.

I don’t know about you, but that’s not what I’d call a reliable and secure income. Know what I mean?

See, it’s all about having systems, because systems run your business and YOU run the systems. Ever wonder why the Starbucks in California runs identical to the one in Nevada, DC, Florida or Boston? It’s the systems they have in place that makes the product, service, and profit consistent across the board.

So here’s a 30,000 foot level view of the seven areas that you should systematize first in your business so you can have the freedom, lifestyle and money you deserve.

1. I’m surprised with the number of fitness trainers who still don’t have a niche market to serve. Look, if you think you can be everything to everybody then you’re gonna struggle for long time to come.

Serve a niche market that you enjoy working with, that you have passion for, who are easy to find in your area and who have the money to invest in your services. Be a specialist, not a generalist.

2. You gotta have specific and systemized lead generation tactics deployed at all times to get the kind of traffic you want for your business. If you don’t have a steady stream of leads coming in, calling and emailing you then you’re headed for disaster.

Here are some lead generation tactics that are working really good for many of my coaching clients.

-       Run Facebook ads that drive traffic to targeted squeeze pages, then offer them a low barrier of entry to your program on the next page.

-       Have lead boxes peppered throughout businesses in the community.

-       Use direct mail postcards and letters targeting specific homes in the community who you know can afford your services.

-       Run lead generation print ads that get people to call your number and ask for a free report, ebook, audio program, or DVD.

-       Run pay per click ads on google, yahoo, and bing and drive the traffic to your squeeze page.

-       Is your personal training website search engine optimized for the keyword that people in your area are searching for?

-       Build an email list of prospects, clients, past clients, local businesses and media contacts and emailing them killer content and offers consistently.

3. This is where most small business owners (trainers included) drop the ball BIG TIME. Once you get your lead generation dialed in and prospects start calling and emailing, you gotta have two critical appointment scripts in place.

The fist is a script to set the appointment, consultation or free session(s). And the second is a script to call and confirm that they’re coming in the day before the appointment. I’ve seen these two scripts increase appointment “show rate” by as much as 50%.

4. This is another one of those big things that can easily double and even triple your business if you get it right. Learn to sell and have a sales system and script in place that’s crafted to convert prospects into paying clients.

You can get a complete done-for-you system for selling personal training here.

5. Create a “stick system” within your fitness business. There’s nothing more frustrating then losing clients because you don’t have a solid retention system in place.

Here are the top three ways to increase client retention:

-       Make sure you clients are getting the results you promised and they want.

-       Give your clients consistent recognition, appreciation and love.

-       Reward your clients often, even with little things like tickets to the movies or a ball game, or a gift certificate to dinner, and just a starbucks gift card. Reward them for showing up, losing weight, getting fit, and giving referrals.

6. One of the most overlooked client getting tactics I know – and it just so happens to be THE most low cost way of getting new clients – is client referrals. But the problem is that most fitness trainers go about it all wrong from the get go.

Here’s how you get your clients to give you referrals…

First: Condition them from the beginning to give you referral. The minute you sign up a client say this: Mrs. Jones, as I help you get what you want from your fitness and fat loss program, can I count on you to help me get what I want which is to grow my business by training more people who are referred by you?

Second, have referral generation contests each month. People love a sense of competition.

And third, hook up your clients who give you referrals with really cool things like a free month or two of training or a dinner and a movie.

7. Finally, you gotta have business systems in place if you want to be able to go do what you want, when you want without having to worry about money running out or someone calling you all freaked out.

Automate your business as much as possible.

-       Use EFT or auto debit to automatically bill your clients each month. Stop collecting checks and manually running credit cards. That’s just nuts!

-       Create an operations manual with every system outlined and detailed so that all you’ll have to do is handing to an employee and they should pretty much.

-       If you have a staff then make sure they’re dialed into your system and know your expectations.

So as you can see, it’s all about the systems if you want more time, money and freedom.

Best of all, the amount of effort it would take you to create these systems once is probably the same amount of effort you put out each month racking your brain for ideas on how to get more clients, keep more clients, and generate more referrals.

If you want more done-for-you scripts, marketing material, and systems that you can just plug and play then check out the program that thousands of fitness trainers have used to turn their business around >> http://TheArtOfSellingFitness.com

Be sure to leave a comment below and let me know what you think and what systems you have in your personal training or boot camp business.

But today I'm doing something totally different…

Today I want to give credit and show appreciation to some people who
really make me and our entire organization look so bad ass keep us running like
a well oiled machine.

See running a multi million dollar generating business with over a dozen unique
products, services, software, coaching programs, masterminds, and live events,
and still having time to goof off isn't easy.

I know I make it look easy, but you're about to discover the REAL movers
behind the operations here at Keuilian headquarters.

Lucky for me I have a really awesome group of people around me who are
amazingly good at what they do – and it's only becuase of them that the
"machine" (as we so affectionately refer to it) runs so smoothly.

In fact I truly believe that without good partners and employees you can't
operate and grow a great business.

So without further ado, here are the folks behind the scenes that make me
and the Keuilian organization looks so smooth

I really appreciate you guys…

My beautiful wife Diana:

Di's so critical to the day to day operations of our organization. Without
her it's like I'm operating blind. Not only does she run all the numbers and
in house accounting of the businesses, she also writes the articles for FitPro
Newsletter and oversees all the content for FitPro Magazine.

In fact for those of you who use Hitech Trainer or FitPro Magazine, you'll probably
recognize her as the model demonstrating the exercise movements in the videos.

And in addition to all that, she also organizes all of our live events and mastermind
meeting venues.

Plus she's the best mother in the world to our beautiful babies Andrew and Chloe.

My business partner, bro-in-law, and all around awesome dude Pete:

If you've ever watched a DVD or streaming video from us. Or if you've ever listened
to an audio program or CD of me. Or if you've easily found what you're looking for on
any of our content membership sites, or have navigated our FitPro Newsletter or FitPro
Magazine with ease. Or are reading this blog post now then you've see Pete's works.

But in addition to all that Pete's got this incredible talent where he can figure out
practically anything and then make it better.

In fact marketing pages and technology that he's thought up are routinely used
(swiped) by some of the big name internet marketers in the industry.

Cutting edge don't even begin to describe Pete. AND he's one of the coolest
guys I know – which is why I keep trying to get him to move to So Cal from Seattle

My assistant Marilyn (AKA Crusty):

Actually Marilyn is way more than just an assistant. She's the filter between me and
the outside world. She manages my schedule and she keeps my coaching and
mastermind clients in line lol.

She's also one of the girls you'll talk to when you call or email the office. And very much
like the next person (Allison) on this appreciation post she makes the office a really cool,
fun and unpredictable place to come to.. well, whenever I decide to come in that is.

My (other) assistant Allison:

Very much like Marilyn, Allison is way more than just an assistant. She pretty much runs
the day to day operations stuff for Fit Body Boot Camp, delivers awesome client support
to anyone who calls and emails the office and along with Marilyn, she somehow manages
to deals with my weird OCD and ADD loops.

Our programmers Adam and Dave:

Actually these dudes are more like hackers then programmers. If you use FitPro Newsletter
and FitPro Magazine then you know how talented these guys are.

And over the next year or so you're gonna see a lot more cool technology that we're going
to introduce to the industry thanks to these talented hackers (I mean programmers).

YOU, my clients, customers, and subscribers:

Here's my POV from stage at Fitness Business Summit 10

Finally, I want to thank YOU for reading this blog, and I want to let you know that I
really appreciate you for trusting me with your business and investing in my products
and services designed to help you take your fitness business to massive success. 

Well, the big day is Monday, June 21 at 9:00 AM PST (12 noon EST). We're only making 100 copies available  so they are going to sell out quick.

In the meantime here's Samantha Taylor at FBS10 sharing her secrets for closing $75,000 a MONTH in personal training sales out of a small 1,300 square foot training studio.

Check out this footage as she teaches how you can sell tons of personal training too – this is POWERFUL stuff!

What did you think? I'd like to know below in the comment section.

And remember, you can be one of the lucky 100 to get your hands on the entire FBS10 DVD sets (plus two AWESOME bonuses) this Monday June 21st at 9:00 AM PST (that's 12 noon EST).