Blog

Ten Steps To Set Up A Google Places aka Google+ Local Page And Tips For A Page 1 Ranking

ckeller@profitworks.ca (Chris R. Keller) — Tue, 21 May 2013 12:32:13 +0000

Ten Steps To Set Up A Google Places aka Google+ Local Page And Tips For A Page 1 Ranking

Want to know how to setup up a Google places page and get it ranking on page #1 for keywords relevant to your business? This this article by guest blogger Randy Kirk is for you. Read now to learn more.

Marketing Company Performance Appraisal Review 101 - How To Audit Your Marketing Company

ckeller@profitworks.ca (Chris R. Keller) — Wed, 15 May 2013 11:30:13 +0000

Marketing Company Performance Appraisal Review 101 - How To Audit Your Marketing Company

When is the last time you audited your marketing company? If you have not conducted your own internal review of your marketing company recently, conducting an audit is most likely a good idea. Review these 10 things to determine if the marketing company you are working with is the right fit for your company.

Sales model - How To Increase Sales - Blackberry Example

ckeller@profitworks.ca (Chris R. Keller) — Mon, 06 May 2013 16:03:13 +0000

Sales model - How To Increase Sales - Blackberry Example

As a follow up to my article Where RIM's Blackberry Mobile Fusion For Small Business Went Wrong I am going to provide more ideas for Blackberry for how they can improve their business. Being a Waterloo resident I would like to help this company that is such a large part of our community. The best way I figure I can help is provide ideas to help increase sales. I am not sure if any blackberry executives will read this but if they do feel free to use any of the ideas I have presented. They were put here specifically for you to use, if you wish.

The Immense Benefits of Social Media Engagement with Customers

ckeller@profitworks.ca (Chris R. Keller) — Wed, 01 May 2013 14:15:13 +0000

The Immense Benefits of Social Media Engagement with Customers

The benefits of social media and how you should use it to engage with your customers is probably not what you think. Click and read this article now to learn what the real benefits of social media are for your business and how to best utilize it to gain new customers and grow sales.

How To Write A Marketing Plan For A Small Business In 7 Easy Steps

ckeller@profitworks.ca (Chris R. Keller) — Mon, 22 Apr 2013 16:03:13 +0000

How To Write A Marketing Plan For A Small Business In 7 Easy Steps

In this article I review how to write a marketing plan and break it down into 7 easy steps. I also provide some tips for each of the 7 steps that will increase the effectiveness of your marketing plan. If you are more of a visual learner I have included a short video you can watch that walks you through the 7 steps.

Are Ads On Google (Google Adwords Ads) An Effective And Profitable Marketing Method?

ckeller@profitworks.ca (Chris R. Keller) — Sat, 23 Mar 2013 11:30:32 +0000

Are Ads On Google (Google Adwords Ads) An Effective And Profitable Marketing Method?

Last night I was checking my news (I love to read about businesses and business type stuff) and came across an article on study conducted by Ebay. The title read "Ebay's Study Questions Value Of Google's Main Ad Service". The study has some interesting results and got me to thinking that I should conduct my own review to let other small business owners know if Google is a good choice for marketing a small business. Since at Profitworks we conduct many different marketing campaigns for many different clients I have access to google adwords return on investment data that will help answer this question for small business owners.

Improve Open Rates - A look at how the words used, the number of words and the number of characters in a subject line impacts email marketing open rates

ckeller@profitworks.ca (Chris R. Keller) — Sat, 02 Mar 2013 11:30:32 +0000

Email Marketing - A look at how the words used, the number of words, and the number of characters in a subject line impacts email marketing open rates

In our search to continually improve the open rates of our emails and those we send for our clients I have decided to conduct a review of what research says in regards to how to modify a subject line to increase open rates. In this review I look at data from our own email database and industry reports I was able to collect that address this issue. In my research I look at three things. One the impact of subject line character count on open rates, two the impact of subject line word count on open rates and three how specific words in a subject line increase open rates.

Largest Employers In Waterloo Region (Waterloo, Kitchener, Cambridge) 2012

ckeller@profitworks.ca (Chris R. Keller) — Mon, 18 Feb 2013 13:47:24 +0000

Largest Employers In Waterloo Region (Waterloo, Kitchener, Cambridge) 2012

Based on some research I have done, here is a list of the top 20 employers in Waterloo Region, which includes the cities of Kitchener, Waterloo and Cambridge as of December 2012. These numbers exclude employees that work for the listed companies below but are located in different cities. The total only include the number of employees that have work spaces in Waterloo Region.

In addition I also give some tips in this article on how to create a similar list for your own city or geographic region so that you can also target doing business with the largest companies in your your area for your small business.

Dale Carnegie Training - Principle #12

ckeller@profitworks.ca (Chris R. Keller) — Sat, 02 Feb 2013 11:01:03 +0000

Dale Carnegie Training - Principle #12

My Dale Carnegie Training has come in very handy in both my personal life and my professional life. It has taught me some great principles. This blog article will focus on principle #12 specifically, which is "If you are wrong admit it quickly and emphatically." Watch the video below to find learn more.

Gain New Customers By Referrals By Having A Customer Complaint Policy That Ensures Customer Satisfaction

ckeller@profitworks.ca (Chris R. Keller) — Sat, 26 Jan 2013 13:03:13 +0000

Gain New Customers By Referrals By Having A Customer Complaint Policy That Ensures Customer Satisfaction

In this article learn how having a strong customer complaint policy can not only make sure you don't lose customers but also gain new customers, via referral. The article outlines 6 key items to include in our customer complaint policy that can result in an increase in revenue.