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Beware of False Evidence Appearing Real

The other day, I went into the chicken coop to gather eggs. I still have some fake eggs in there from when the hens were babies learning where they should deposit their precious gold-filled jewels. Even though the hens know exactly where to lay eggs, some of them evidently like to feel as if they’re really accomplishing something, because they have moved a number of the fakes into the nests.

The plastic eggs are quite realistic. They’re a little rough, so they don’t seem like plastic. They’re light brown, just like most of the eggs from my brown-laying ladies, and they’re about the size you’d expect any egg to be. But they’re hollow and insubstantial in heft.

So when I approached the nest in the hay bail, the hen whom I call Brrr because of the growly noise she makes told me she had her fortune beneath her and she did not want to give it up. She’s actually a sweet hen but makes a lot of noise when you go for her stash. Laughing, I lifted Brrr off her hoard and discovered she did indeed have a whole pile of eggs.

If you look at them, they all appear to be real. And when a hen has been sitting over them, they’re all toasty warm. So they all feel the same at first touch.

So in order to take only the nourishing eggs home, I have to handle each egg a little to sort the real from the fake. As I went through this sorting exercise, I thought how much it reminded me of doing business online.

See, there are a lot of gurus who appear to have nourishing information. They package it in a way that makes it appear valuable. It’s the right kind of stuff, and it seems appealing. It looks like exactly what you need

As a matter of fact,some people hoard all this information as if it is all a treasure beyond measure, just as Brrr does. It is only when you take the time to study the items that you realize some are heavy, nourishing and true, while others are hollow and misleading.

I know I’ve run into a number of fake eggs in my entrepreneurial journey. I even used to work with one of them. Perhaps you’ve encountered some misleading information along the way as well.

So whenever you encounter someone who appears to have valuable resources that will nourish and strengthen you, be sure to interact with that egg to discern whether or not it’s true!

***

What you’ve just experienced is an example of storytelling for business in which I used an everyday occurrence…well, for ME it’s an everyday occurrence…and used it to show you an important teaching  in an unusual and memorable way.

Perhaps you’ll remember the story of the plastic eggs next time you encounter what appears at first glance to be nutritious, healthy resources. And I’m sure that like me, you’ll pick up a fake once or twice and only realize when it’s in your hand how useless it truly is.

Where does storytelling come in to your business? Everywhere! You will tell stories in blog posts, articles, teleseminars, webinars, live events, inside your book, inside your product, in coaching calls, in consultations, in emails…everywhere!

Storytelling for business belongs in all your communications, including articles.

One of the world’s most well-known article marketers, whose own articles can be found on top websites like About.com, Home Business Magazine, Site Pro News, MarketingProfs,MediaPost and thousand more invited me to be a guest expert in his new article writing live-by-phone workshop event starting this week.

I am really excited, because article marketing expert Eric Gruber has grown his whole business around articles, and his approach to article marketing is heart-centered and relationship building. I’ve personally met him at some live events and am truly impressed. He makes writing good articles easy.

I’m so impressed with his system that I am promoting it from inside the pages of The Instant VIP book, which teaches experts how to write a book that prospers your business.

I am excited to join his 7-night event where I will show you step-by-step how to…

Design your story — and use it within your articles

Now, readers will begin to connect with you – as they will
realize that you understand their innermost feelings. They’ll feel deep down that you know what their needs are. People buy from people they trust.

—> Get the details now.

Now, discover how to write articles the right way so you can…

· Articulate the seemingly un-nameable, intuitive work
you do in their business. When you can articulate what
you do, you move into the top five percent of your
field, because most people haven’t figured out how to
talk about what they do and how they do it in a way
that is understandable and compelling.

· Create an engaging, powerful article quickly and
consistently, without losing your true voice.

· Feel connected to your heart and your best clients, so
you know what you write isn’t boring, or mushy.

· Have people notice you purely on the strength of your
content, volunteering to promote your business without
you even asking.

· Control the mind of your prospects and influence them
to buy into your ideas. Using my article writing
system, you can have the power to motivate, influence
and persuade your prospects to agree to practically
any idea you propose.

· Push the right buttons – or more precisely – the right
psychological triggers that gets readers to take
instant action as soon as they done reading your
article.

· Build relationships with your readers as they read
everything you write.

· Command greater fees, charge higher prices, and lower
price resistance among potential clients and customers
just by writing thought leadership articles.

· Gain the respect, attention and support of your peers
and prospects and become known as the celebrity expert
in your market

Yes, this is all possible – if you follow Eric’s article writing
system that he lays right out in front of you, step-by-step
during his new 7-night article writing workshop.

And, if by some chance you can’t join us on the
live calls, you will get the complete set of audio
recordings free!

Yes I’m an affiliate as well as faculty, and I KNOW Eric will provide enormous value to you throughout the workshop. Otherwise, I would not be involved. I care so much about you and your success. I will steer you right.

And, how does saving $100 on the new article writing
program sound to you?

Hurry over to Get the details now.

Don’t wait. This course will change the way you write
articles — and do business online. I promise that Eric and I
will be revealing information during these 7 days, that
no one else is teaching.We’re covering new territory that
no one else dares to touch.

So what are you waiting for?

Hurry on over to Get the details now.

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• Storytelling for Business: Turning Everyday Events into Powerful Teaching Stories (profitablestorytelling.com)
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yes – Especially if you could have fun while learning. Because success requires a lot of sweat equity and everyone needs some mentoring along the way to shortcut the learning curve.

You still have to make success happen (it doesn’t fall out of the sky), however you don’t have to go it alone or struggle. Who said the learning curve had to be boring or tedious?

There’s so much jargon in e-commerce and online marketing, and all the technology you use – auto-responders, traffic swaps, conversion, HTML, pop-under, exit-pop, backlinks, paid search, analytics, and so many more words …it’s enough to make your head swim. I can tell you that I know so many things now I never knew existed before I decided I had to learn marketing.

I don’t know about you, but I’ve seen lots of home study programs that have as much zest and panache as shredded wheat. So I got really excited when my friends and colleagues Ben Mack and Audrey Kerwood came up with eStoreOpoly and asked me to help find affiliates to promote it.

This is an image of the game board. This is so incredibly cool. I’ve never known anyone who invented a board game before!

People say I’m supposed to focus on how much money there is in promoting this product for affiliates rather than on the product – and there is – yet for me, one thing I love best about this promotion is the unique combination of game, self-paced study, ongoing tools and the live event.

And if your customers have kids…and I’m sure a lot of them do…can you imagine a better tool than a game that teaches how to grow a thriving e-commerce store and build upon that success to create more? Imagine the new breed of successful young entrepreneurs this game will help mold!

And YOU as an affiliate get to help make it happen and profit handsomely.

So you as an affiliate get to earn money in several ways, and your customers get the benefit of a fun and engaging game that’s like having an e-commerce consultant on hand anytime you have a question.

If you’re in a hurry for me to show you the money, visit the eStoreOpoly promo page I’ve set up. You’ll see a link to the full info, a PDF with details, and of course a link to sign up as an affiliate. —> Bind out about the eStoreOpoly affiliate promotion opportunity now!.

You can get a video introduction to the game here featuring co-creators Audrey Kerwood and Dr. Ben MAck here. It’s a good video – and I want to show you people actually playing the game, so that’s what comes next.

Some folks at a MeetUp had the opportunity to play eStoreOpoly recently. They tell you exactly what they think of the game, and you can see them at play in the video.

Becoming an Affiliate is Easy!

here’s a real quick video…

When: march 23–30

How much money? See the affiliate info page

Audience?  internet marketing, e-commerce, home based business

Register as affiliate

Get a PDF with more info

Affiliate tools? yes: emails and other tools coming soon

I truly hope you’ll join the promotion …if it’s a good fit for your customers and prospecting customers. If  you don’t become an early adopter and get ahead of the crowd, you’ll be smacking your head in abject frustration because you didn’t take action and didn’t make more money.

.

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