To promote this new device, Mr Dolce and Mr Gabbana have come up with a creative concept and produced an exclusive online video. Shot in Paris, this beautiful video features jealousy, glamour and desire to showcase the new Jalou.

This seems like a great idea and Burberry is obviously becoming savvy to the power of e-commerce and social media. I’m looking forward to seeing how they utilise this online community once it has launched. Community is all about adding something extra, adding value and being genuinely engaging. Burberry is leading the way with this community, but I wonder how it will work in practice? They already have the critical mass of over 600,000 fans on their Facebook page – but how will this translate into a community?

As a brand, Burberry have gone from classic to chav then reinvented themselves as cutting edge British fashion. I think if anyone can pull it off, then they can.

We went to the awards last year and had a really good time, good excuse for the team to get together, have a few drinks and let our hair down (although we don’t really need that good an excuse.. see the evidence of Jed Hallam last year. Still my favourite photo of 2008.)

So, good luck to all the other shortlisted agencies and people – look forward to seeing you all there.

I’ve been reading his blog for a while and thought I’d flag it up as a great example of using social media well, and of how to tailor your approach to your audience.

Ricky’s humour transcends through his posts and you can tell they’re genuinely from him. He’s currently filming his new movie in America, so uses the blog to diary his progress. There are loads of photographs from on set and sneaky previews of what’s to come. In addition, the blog links to all recent coverage about Ricky and Steve, and any of their ventures into TV or film.

It’s a great blog and genuinely makes me laugh out loud sometimes – especially the screensaver he’s produced, nice!

Just gutted I missed tickets for Science, so if anyone has two spare get in touch!

There was really no escaping Bruno, over the past few weeks I’ve seen him absolutely everywhere. I love how SBC only does interviews in character, and there were some ingenious tactics used to promote the film, such as Bruno taking a front page of Marie Claire magazine as a guest stylist. Using his alter-ego meant he had access into a completely different section of the media and was able to dominate the press running up to the film’s launch.

The social media tactics used were also really innovative and impactful. Bruno created a personal URL at www.meinspace.com where you could see the trailer, biog and links to other social networks. His Twitter account and facebook pages were both active and in character with over 48,000 followers. In addition to the online campaign and the assault on the traditional media, Bruno also created a number of stunts such as falling onto Eminem’s lap at the MTV Awards (attracting over 600,000 views on You Tube so far), creating a truly integrated and exciting campaign.

The film was amazing. Albeit at some parts I was watching from behind my boyfriend’s shoulder because I was cringing so much! SBC is a real comedy genius and has to be one of the bravest men out there!

However, one scene compelled me to write this blog post. Half way through the film, Bruno goes to an LA PR firm to get advice about how charitable work can help raise your profile in Hollywood. He’s met by two sisters, Nicole and Suzie, who are quite possibly the most stupid cretins I’ve ever seen. That’s not an exaggeration, they can barely speak – if you’ve seen it you’ll know what I mean, they struggle to form sentences.

Bruno asks about Darfur. The sisters reply by saying “that’s a hot charity right now”. This is despite not knowing where Darfur is. When Bruno suggests Darfur is old hat, and that Dar-five might be better, they simply nod and agree.

During this scene my boyfriend was looking at me and smiling, making a sarcastic dig about my job in PR. Girls like Suzie and Nicole give PR girls a bad name. It’s obvious there is still a stereotype surrounding women in PR – perhaps even stemming back to the Ab Fab days. I did a degree in PR and have lots of friends working in the industry. All of them are intelligent, focused, articulate and funny. It’s a shame we’re sometimes still portrayed as fluffy party organisers.

I began to wonder if any women working in PR still feel this stereotype exists, or whether things have moved on since the days of Patsy and Edina?

Suzie and Nicole need not respond.

I don’t listen to the Top 40 much anymore, but I was interested to hear they may have to change their system again. Only recently they started to include downloaded songs too, as the ipod took off and digital music downloads soared.

Now, with the introduction of Spotify, they may need to change it again. The Official UK Charts Company have said that music played on Spotify could start to be taken into account when compiling the Top 40. It’s going to take at last another year to develop this,. but it’s great they’re paying attention and noticing how music consumption is constantly changing. I suppose this will lead to other things like You Tube too - I know lots of my friends use You Tube to listen to music generally and as a karaoke tool on a drunken night as you can get videos with the words – it will be interesting to see how they incorporate these tools into the charts.

As part of my work for Wolfstar, we handle the social media for buggy manufacturer, Silver Cross. I really enjoy working on this account. Silver Cross is a great brand, that has proven it can retain its traditional and heritage roots, but update its product range and bring itself bang up to date – without compromising its identity.

Last week, we organised a special blogger meet-up for a selection of mummy bloggers at the Rainforest Cafe in London.

It was a little stressful trying to organise about 27 adults and 18 children in quite a small space with intermittent thunderstorms, but once we were all in it was really enjoyable.

It was lovely to meet all of the mums I’ve been working with so closely over the past few weeks – and obviously their adorable children!

To name just a few, I had chance to chat to and get to know Alpha Mummy, Wahm-Bam, NixdMinx, Noble Savage, Potty Mummy, Maternal Tales, And One More Means Four, Boozlebox, Home Office Mum, Diary of a Surprised Mum, Being a Mummy, Daddacool, Notes From Inside My Head, Thames Valley Mums, Part Mummy Part Me, Metropolitan Mum, Perfectly Happy Mum, London-Baby and the lovely Susanna who I’ve met a couple of times before too.

Thanks for a great day and I hope we can do it again soon!

It was recently my mum’s birthday and she was a bit surprised when she didn’t get a card from her mum and dad (my nana and grandad). Nana is usually really organised and wouldn’t forget a card.

When we went round for a drink the next week, my grandad asked her if she’d got their card. Mum said no and it transpired they’d sent her an e-card! My nana and grandad are both online, but their knowledge generally spans booking flights on Jet 2 and checking the cinema times. However, they’d done their bit for the environment and and sent an e-card.

Mum said no, she hadn’t received it and asked which email address he’d sent it to. He said, “I tried to send it to your work email address but it kept bouncing back. So I took your surname off and it worked fine!”

Mum and I tried to explain every letter had to be right in an email address and you can’t just make it up or delete bits. They didn’t really get it.

I think their ideas about email are based on the old Royal Mail system that if you get even half the address right, the letter will EVENTUALLY get there.

Nevertheless, I thought it was a cute story worth sharing. At 72 and 69, I think they’re doing pretty well when it comes to technology (my nana knows more text speak than me) and I’ll be sure to keep an eye on my inbox for my very own e-card coming soon

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On the surface, this sounds like a great step forward and I think M&S should be applauded for their efforts to be environmentally sound (their Plan A campaign is brilliant). However, as a cynic - one who has worked in the retail sector - I’m a bit dubious.

Is it the law for retailers to provide a receipt? I didn’t think so - if you go to a small shop or market stall you don’t get one.

Surely, if the large retailers asked each customer if they required a receipt, they would cut the number the needed printing in the first place by hundreds of thousands. I personally have about 15 receipts gathering at the bottom of my bag from lunches, drinks etc that I will inevitably bin when I have the motivation to clear out my handbag.

The supermarkets have been under a lot of pressure to cut carrier bag use, and as such have taken steps to remove them from the tills. People have to ask for bags now and this has seen numbers drop dramatically.

Could they not operate the same policy with receipts? The article says they use a lot of paper for receipts – so surely any savings would be good for the environment and for their profits? It would be interesting to find out if this is possible, and if so, why more retailers aren’t doing it.

I stumbled across this video on You Tube today and think it’s quite a cool idea! From what I can tell, this is just something someone’s created at home for a bit of fun. It has had over 200,000 views though! It’s a simple but fun use of social media – even though the girl is slightly irritating (sorry)!

It got me thinking about ways in which brands could utilise this kind of thing. Maybe they could do a similar thing but use an even more interactive medium like Kyte to allow people to ask questions and choose where to look in real time.

Has this been done before by any brands? Be interesting to see how it worked!