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Cheestrings Spaghetti—Cheese Strings for Imaginative Kids

Popsop Team — Fri, 30 Jul 2010 05:00:48 +0000

The British company Kerry Foods is expanding the portfolio of its Cheestrings snack brand with the launch of Cheestrings Spaghetti, which is actually cheese in the form and thickness of conventional spaghetti. The new product will come on the shelves in the bright and attractive lunch-box packages designed by the jkr agency next week. The [...]

Samsung Helps “Know It All”

Popsop Team — Fri, 30 Jul 2010 05:00:47 +0000

Samsung Electronics Australia has started a major new marketing campaign in the digital and social media space, entitled “Mr Knowitall”, to educate consumers on the benefits of its innovative integrated social messaging service, Samsung Social Hub. Available on its two recently launched smartphones; the Samsung Wave and Samsung Galaxy S, the campaign is a first-of-its-kind [...]

Volkswagen, Tuborg, Levi’s, Puma, Diageo, Lego, Facebook, Gatorade

Popsop Team — Fri, 30 Jul 2010 05:00:30 +0000

Volkswagen Touareg put into a real terrarium in the Barcelona airport Tuborg Green Rock Castle Fest to be arranged in Lithuania Levi’s and Brooks Brothers collaborate on an exclusive collection of jeans Sneaker Tokyo Volume 3—“Puma As You’ve Never Seen Them Before” Diageo extends deadline for “Celebrate the Future” scholarships Lego to run 3D cinema [...]

United Biscuits Offers Acquirers Growth Potential

Popsop Team — Fri, 30 Jul 2010 05:00:10 +0000

The article is written by Ildikó Szalai, Packaged Food Analyst at Euromonitor International Following the highly publicised sale of Cadbury, United Biscuits, Britain’s leading biscuit manufacturer, could be next in line for sale by its private equity owners, Blackstone and PAI Partners, for an estimated £2 billion, although the sale process has not yet begun. [...]

Coca-Cola Invites American Consumes to Help Their Favorite Parks Win Big

Popsop Team — Fri, 30 Jul 2010 04:59:39 +0000

Coca-Cola US together with the National Park Foundation launched the “America Is Your Park” campaign to encourage millions of Americans to be active outdoors and to cast a vote for their favorite park to win a $100,000 recreation grant made possible by Coca-Cola’s Live Positively initiative. “We understand that more families are looking for ways [...]

Carlsberg to Arrange a Huge Wedding for One Canadian Couple

Popsop Team — Fri, 30 Jul 2010 04:58:41 +0000

Carlsberg Canada believes that the day, on which people get married, is one of the most special occasions in their life. Through its Big Wedding Bash, the brand gives one deserving couple with an inspiring, impressive, unconventional or just sweet love story to win $100,000 for the wedding arrangements and make this day really worth [...]

Puma Launches Project Pink to Help Fight against Breast Cancer

Popsop Team — Fri, 30 Jul 2010 04:57:15 +0000

Sportlifestyle brand Puma® is excited to announce a new initiative that links women’s soccer with a well-deserving cause: launching this month, Puma’s Project Pink will strive to raise awareness—and funds—in support of the fight against breast cancer. In conjunction with their partnership with Women’s Professional Soccer (WPS), Puma will outfit some of the best female [...]

Olympus Stylus Tough Can Endure It All

Popsop Team — Fri, 30 Jul 2010 04:56:03 +0000

The Olympus brand is launching new Stylus Tough 6000 and 8000 cameras, which can resist virtually any extreme conditions, under which conventional cameras would break in a blink of an eye. To prove that the new range is really “tougher than life”, the company arranged a series of serious real-life experiments, which are nothing like [...]

Hershey and the American Dietetic Association Join Forces to Educate Americans on Balanced Eating

Popsop Team — Fri, 30 Jul 2010 04:55:14 +0000

The Hershey Center for Health & Nutrition® has become a partner of the American Dietetic Association in the corporate sponsorship program. The Center, which develops and supports cutting-edge scientific research for products and technologies to provide consumers with a range of snacking choices, will collaborate with ADA on consumer and health professional initiatives including an [...]

Stream Foods ‘Go Wild’ with Design by Springetts

Popsop Team — Thu, 29 Jul 2010 05:00:39 +0000

Stream Foods has launched a new range of wholefood snacks, designed by Springetts. The Wild brand comprises six exotic mixes, each reflecting a unique culture and culinary tradition, and will launch in the top 400 Tesco stores. Springetts brief was to create a new brand identity that would bring to life the unique product proposition, [...]

Mazda, Nivea, Converse, Dior, IKEA, Hewlett-Packard, Kimberly-Clark

Popsop Team — Thu, 29 Jul 2010 05:00:27 +0000

Mazda launches DriverVille game on Facebook and gives out an all-new car Nivea encourages Brazilian youth to organize parties in a tight space Big Boi creates signature Converse sneaker Dior Homme—The Ritual of Dress IKEA has unveiled its new online catalog Hewlett-Packard gives fans a chance to meet Maroon 5 and Onerepublic in person Kimberly-Clark [...]

Honda Jazz ‘Fits It All’

Popsop Team — Thu, 29 Jul 2010 05:00:26 +0000

What are the most important things about a car? We like when it’s fast, maneuvering, reliable, comfortable and spacious, of course. Honda has invited the DTDigital agency to develop a hilarious campaign for its small but roomy Honda Jazz model, which can fit just anything. Together they have launched a website, featuring four experiment spots [...]

McDonald’s New In-Restaurant and Online Fundraiser to Benefit Ill Children

Popsop Team — Thu, 29 Jul 2010 04:59:57 +0000

McDonald’s® announced a new in-restaurant fundraising program and online campaign benefiting Ronald McDonald House Charities® and local children. Beginning this summer participating McDonald’s restaurants in the U.S. will donate proceeds from all daily Happy Meal® and Mighty Kids Meal® sales to McDonald’s “Charity of Choice” (RMHC) benefiting more than 11,000 sick and critically ill children [...]

LYNX Has Opened Its “Wingman Academy” on Facebook

Popsop Team — Thu, 29 Jul 2010 04:58:59 +0000

LYNX-AXE has launched its new campaign, “Wingman Academy,” dedicated to those who know what real male friendship and support are. The spots, hosted on Facebook brand page, feature actor and comedian Russell Kane, who stars as a head of training center for aviation cadets and ‘teaches’ them how to keep their body dry even when [...]

Cisco’s Ted from Accounting Aims to Become the Second Old Spice Guy

Popsop Team — Thu, 29 Jul 2010 04:58:43 +0000

Less than a week ago the Old Spice Guy ‘resigned’ from the award winning “questions and answers” Weiden+Kennedy campaign, which helped the brand’s body wash product to achieve 107% sales increase in the past month. This success was a real temptation for other brands, even those not related to the toiletry market. Willing to get [...]

Martini and Dolce&Gabbana Unveil Martini Gold

Popsop Team — Thu, 29 Jul 2010 04:56:28 +0000

Dolce&Gabbana and Bacardi’s Martini, two of the most famed Italian brands, which have been collaboration for more than 10 consecutive years, announce an upcoming official launch of Martini Gold by Dolce&Gabbana, a new unique and stylish combination of best wine and spicy herbs. The new drink comes to the shelves in a lavish gold bottle [...]

renu fresh in Clear Bottle Launched on Canadian Market

Popsop Team — Wed, 28 Jul 2010 05:00:24 +0000

Bausch + Lomb launched the innovative clear bottle of renu® freshTM (formerly known as ReNu MultiPlus®, a leading contact lens solution) on the Canadian market. To develop the new packaging and breathe new life into the existing brand, Bausch + Lomb worked closely with Pentagram. To compliment the clear bottle’s see-through look, they also replaced [...]

Muhtar Kent, CEO, Coca-Cola—on the online marketing and social media strategy, which provided for the company’s solid growth in the 2010 second quarter

Popsop Team — Wed, 28 Jul 2010 05:00:22 +0000

“Our worldwide FIFA World Cup activation was a tremendous success, bringing Coca-Cola to billions of consumers across cities, across towns, villages and living rooms the world over. It is our best example of how we can collaborate as a global team with our bottling partners to create powerful and integrated programming to build our brands. [...]

Seat Arranges Sex Drive

Popsop Team — Wed, 28 Jul 2010 05:00:18 +0000

Seat UK is there to find an answer to one the most arguable male/female issue of the recent decades: “Who is the best driver—a man or a woman?” To put an end to long-time debates, the Spanish automaker teamed up with the popular Fifth Gear program and interactive agency AnalogFolk to develop a challenge titled [...]

Adidas, Converse, Opel, Unilever, AXE, Jamba Juice, Coca-Cola, Nestlé

Popsop Team — Wed, 28 Jul 2010 05:00:06 +0000

Adidas glow in the dark ‘green’ exercise gear designed by Stella McCartney Google introduces apps for government Corona Light debuts first multimedia push DC Comics and Converse create superhero shoes Opel finds Europe’s greenest driver Kohl’s donates $100,000 to the American Red Cross for flood relief efforts in Milwaukee Area Unilever launches The Family Dish… [...]