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Levi’s Sees Divas Rock

Popsop Team — Mon, 06 Sep 2010 05:00:53 +0000

In the full swing of its “We Are All Workers” campaign, launched this summer, Levi’s took up its much older initiative, Red for Life, and kicked off a series of concerts for women. The jeanswear brand teamed up with top female performers to launch Divas Rock, a concert tour across South Africa, aimed at raising [...]

New Tango Halloween Packaging Designed by Blue Marlin

Popsop Team — Mon, 06 Sep 2010 05:00:51 +0000

Tango, the brand famous for bringing a bit of slap and tickle to the soft drinks sector, is about to bring its distinctive, edgy sense of fun to Halloween. Bring on the Zombies and a little thriller in the chiller. The limited edition bottles and cans with added muahahahaha were created by Blue Marlin and [...]

Can Large Brands Be Brave?

Stephanie Krompier, Sterling Brands — Mon, 06 Sep 2010 05:00:39 +0000

It is generally accepted in design circles that the smaller the brand, the easier it is to push through ground-breaking (hence award-winning) design solutions. It is indeed true that with larger brands there is more to lose, and perhaps this compels them to make safer choices. No brand manager wants their billion-dollar brand to lose [...]

Dolce & Gabbana, Guinness, Cadbury, Carlsberg, Coca-Cola, Kellogg, Britvic, Samsung, iPad, Louis Vuitton, Jack Daniel’s, Mini, Facebook, Target

Popsop Team — Mon, 06 Sep 2010 05:00:20 +0000

Dolce & Gabbana celebrates the 25th anniversary of Naomi Campbell‘s career Guinness‘s Greatness in Concert to be shown in Jamaica this October Cadbury World celebrates 20 years Carlsberg promotional event rings loud in marketing Kellogg’s releases online video for National Breakfast Week The Coca-Cola Co launches Orange mobile promo Samsung brings forward iPad rival Galaxy [...]

Pepsi Refresh Project Doubles its Monthly Commitment to America’s Communities

Popsop Team — Mon, 06 Sep 2010 04:59:53 +0000

The Pepsi Refresh Project has doubled its monthly commitment of $1.3 million to refresh America’s communities by awarding $2.6 million in grants during the month of September. Each month, Pepsi awards up to $1.3 million in Refresh Grants to the 32 ideas that garner the most votes. Through the Pepsi Refresh Project: Do Good for [...]

Tag Heuer’s “Odyssey of Pioneers” Global Tour

Popsop Team — Mon, 06 Sep 2010 04:58:58 +0000

The year 2010 marks Tag Heuer‘s 150th anniversary, and in recognition of this milestone, the brand joined forces with Tesla Motors Inc., the legendary electric sports car company, to create the one-of-a-kind Tag Heuer Tesla Roadster, a fully electric, emissions-free vehicle outfitted with a Heuer limited-edition one-fifth second stopwatch and a Tag Heuer Meridiist communications [...]

Ikea Began to Sell Second-Hand Furniture

Popsop Team — Mon, 06 Sep 2010 04:57:22 +0000

Recycling, using ecological materials and sustainable technologies is not the only elements of IKEA’s green commitment. On August 28, the global retailer started selling second-hand furniture online, enabling fans of ‘modern vintage’ furniture or just very low prices equip their houses with extremely affordable pieces. The new section was opened on the basis of IKEA’s [...]

Nike Unveils Nike Pro Combat Uniform Designs for 10 Elite Football Programs

Popsop Team — Mon, 06 Sep 2010 04:56:38 +0000

Nike unveiled high-performance Nike Pro Combat uniforms in new designs for 10 elite college programs that reflect the teams’ traditions, character and culture. Nike convened distinguished representatives associated with each university to deliver the uniforms’ unique stories. Each team will benefit from the lightweight innovation and flexible protection of the Nike Pro Combat System of [...]

Pepsi Asks Italian Youth to Create Inspirational Ad for the “Refresh Your World” Campaign

Popsop Team — Mon, 06 Sep 2010 04:55:42 +0000

Pepsi is crowdsourcing ideas for its new Italian TV ad through the MOFILM platform, the popular destination for those who love sharing their creative talent with global brands. The release of the commercial will support the upcoming launch of the global “Refresh Your World” campaign in Italy (“Migliora il tuo mondo”). The brand is asking [...]

Botanical Bakery Continues to Scoop Awards and High Accolades

Popsop Team — Mon, 06 Sep 2010 04:55:01 +0000

Botanical Bakery, a relatively new US brand of handcrafted shortbread cookies, which unveiled an overhauled brand identity and package design by DBD International, continues to receive high accolades in the national and international awards and competitions. Here are a few latest highlights on success of Botanical Bakery revamped brand in 2010: In early May 2010, [...]

Timberland Brings Environmental Heroism to Life

Popsop Team — Fri, 03 Sep 2010 05:00:40 +0000

Building on a rich history of environmental action and innovation that includes planting one million trees in China’s Horqin Desert, developing the Earthkeepers™ line of environmentally-forward products and launching an online “Earthkeepers movement,” Timberland announced its biggest and most environmentally-focused marketing campaign yet— Nature Needs Heroes. Launching globally over the next several weeks, the campaign [...]

Design Week Awards 2011: Final Call for Entries

Popsop Team — Fri, 03 Sep 2010 05:00:36 +0000

Design Week Awards 2011 remind the deadlines for entries in all categories. Early bird entry deadline is 16th September—save almost 20% per entry! The final deadline is Thursday 14th October 2010. To learn more about the DW Awards—please visit the website: http://awards.designweek.co.uk/dw/2011/ For awards enquiries please contact: Emma Lancaster Event Manager T: +44 (0)20 7970 [...]

Pearlfisher Creates Packaging For New Fragrance from Crabtree & Evelyn

Popsop Team — Fri, 03 Sep 2010 05:00:33 +0000

Pearlfisher has designed the packaging for Crabtree & Evelyn Iris, an alluring new fragrance for the body and home and the newest addition to the brand’s bespoke Florals range. The agency had previously worked with Crabtree & Evelyn on various projects and was initially appointed to collaborate on the graphic design and tone of voice [...]

Fanta Encouraged Israeli Teens to Be Spontaneous

Popsop Team — Fri, 03 Sep 2010 04:59:30 +0000

This summer was a busy one for Israeli teens with all the promotions arranged by Coca-Cola Company’s brands. One of them was The Coca-Cola Village, which featured a-la Facebook ‘likes’ and provided its young guests with an opportunity to spend several days in a fizzy beverage’s paradise, and another promo project, Fanta-driven one, Fclub, invited [...]

Coca-Cola and Dia De La Mujer Latina Brings First-Ever ‘Health Fiesta’ to Los Angeles

Popsop Team — Fri, 03 Sep 2010 04:58:44 +0000

Dia de la Mujer Latina and Coca-Cola teamed up to bring the first-ever “Health Fiesta” to Los Angeles, featuring free health and wellness screenings, fitness training and nutrition counseling in a fun, interactive environment. Coca-Cola supported DML as part of its “Viviendo Positivamente/Live Positively” commitment to making positive contributions to the communities it serves. The [...]

Diesel’s ‘Bread & Butter’ Summer 2010

Popsop Team — Fri, 03 Sep 2010 04:57:05 +0000

As a vibrant alternative to glamorous fashion weeks, this summer (July 7-8-9) the famous Street- and Urbanwear trade show Bread & Butter arranged a range of mind-blowing events featuring a plethora of brands, including Diesel, Boss Orange, Nike and Adidas. The first was probably the most active of them, inviting the guests of the shows to [...]

MillerCoors Employees Support Water Stewardship with Volunteer Events Across the US

Popsop Team — Fri, 03 Sep 2010 04:56:18 +0000

MillerCoors reinforces its commitment to protect and preserve local water resources, a key sustainable development priority for the company, with its second annual Water Stewardship Volunteer Month this September. MillerCoors breweries across the country will partner with local non-profit organizations to host employee volunteer activities focused on protecting local watersheds. MillerCoors will build upon the [...]

Hyundai Hope on Wheels Launches September Initiative Dedicated to Childhood Cancer Awareness

Popsop Team — Fri, 03 Sep 2010 04:55:15 +0000

Hyundai Hope on Wheels, a partnership of more than 800 Hyundai dealers across the U.S. and Hyundai Motor America, marked the beginning of National Childhood Cancer Awareness month with a press conference to launch a new nationwide initiative to support the fight against childhood cancer and announce the donation of $6.8 million in “Hope Grants.” [...]

Perrier-Jouët and Kareem Iliya Celebrate the Dandy Spirit

Popsop Team — Fri, 03 Sep 2010 04:54:54 +0000

Perrier-Jouët, the iconic French champagne brand, which famous for its dedication to art, is paying homage to its Belle Epoque cuvee with a new creative collaboration. This time, the brand’s aesthetic nature was highlighted by American artist Kareem Iliya, who created a series of seven illustrations in ink under the theme of “The Dandy Ball” [...]

Coca-Cola Great Britain to Support The Prince of Wales “Start” Initiative

Popsop Team — Fri, 03 Sep 2010 04:53:53 +0000

Coca-Cola Great Britain announces its support for HRH The Prince of Wales’ “Start” initiative, designed to promote and celebrate sustainable living. Coca-Cola will publicize “Start”’s “A Garden Party To Make A Difference” set to run from September 8-19, 2010, by lending its iconic Piccadilly sign to the cause. Designed by Sedley Place, it is estimated [...]