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	<title>POPSOP - Brands That Teach: Advertising, Design, Branding, Digital Marketing, Sustainability</title>
	
	<link>http://popsop.com</link>
	<description>Popsop is an online journal with the fastest hand-picked news and analysis on brand communications for marketing and design professionals worldwide.</description>
	<lastBuildDate>Tue, 18 Jun 2013 15:22:01 +0000</lastBuildDate>
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		<title>Tweets get physical with SapientNitro’s tricky invention Social Stock Ticker</title>
		<link>http://popsop.com/63210</link>
		<comments>http://popsop.com/63210#comments</comments>
		<pubDate>Tue, 18 Jun 2013 12:17:33 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[innovations]]></category>
		<category><![CDATA[SapientNitro]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63210</guid>
		<description><![CDATA[The London team of the international multi-channel marketing agency SapientNitro has come up with a fun and tricky way to marry analogue and digital technologies—in a somewhat retrospective, non-commercial device called Social Stock Ticker. Literally, it is an old-fashioned ticker machine capped with a glass dome that…prints out real-time Tweets and analysis to remind busy [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Louisville Slugger Logo Redesign Hits It out of the Park</title>
		<link>http://popsop.com/63201</link>
		<comments>http://popsop.com/63201#comments</comments>
		<pubDate>Tue, 18 Jun 2013 10:59:24 +0000</pubDate>
		<dc:creator>Jamey Wagner</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Interbrand]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[visual identity]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63201</guid>
		<description><![CDATA[The article is co-written by Jamey Wagner, Executive Creative Director, and Will Kladakis, Account Leader for Interbrand Cincinnati Louisville Slugger® is the most recognized brand in baseball. Over 60 percent of Major League Baseball (MLB) players swing a Slugger, including Derek Jeter, Josh Hamilton and Evan Longoria in the American League and Buster Posey, Joey Votto [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Beck’s beer redefines Edison’s phonograph with a first-ever playable bottle</title>
		<link>http://popsop.com/63196</link>
		<comments>http://popsop.com/63196#comments</comments>
		<pubDate>Mon, 17 Jun 2013 13:36:26 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[alcohol drinks]]></category>
		<category><![CDATA[Beck’s]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[innovations]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63196</guid>
		<description><![CDATA[Following the advent of Strongbow&#8217;s digitally-enabled bottle top StartCap, based on an RFID technology, and Heineken&#8217;s Ignite battery-powered bottle that responds to light and motion, another globally recognized beer brand Beck&#8217;s has created a not-for-sale prototype of a music bottle that can be played on a specially-built device based on Thomas Edison&#8217;s original phonograph. The [...]]]></description>
		<wfw:commentRss>http://popsop.com/63196/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four creative trends for Cannes Lions 2013 by Leo Burnett: real-time engagement, power of social media, cross-cultural reach, music performance</title>
		<link>http://popsop.com/63192</link>
		<comments>http://popsop.com/63192#comments</comments>
		<pubDate>Mon, 17 Jun 2013 10:08:55 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cannes Lions]]></category>
		<category><![CDATA[creative industry]]></category>
		<category><![CDATA[festivals and competitions]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63192</guid>
		<description><![CDATA[As the 60th Cannes Lions Festival of Creativity has entered its second day after the opening this Sunday, June 16th,  the shortlists in five more categories (Creative Effectiveness, Media, Mobile, Outdoor, PR and Press) have been revealed today, following the announcement of the shortlisted finalists in the Direct, Innovation and Promo &#38; Activation categories. The [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Watch Out: Newly-Launched “Beautiful Mind” Neuro-Design Lab May Blow Your Mind</title>
		<link>http://popsop.com/63178</link>
		<comments>http://popsop.com/63178#comments</comments>
		<pubDate>Fri, 14 Jun 2013 11:41:08 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[agency news]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creative services in the UK]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Purpose]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63178</guid>
		<description><![CDATA[Although brilliant Russel Crowe has nothing to do with the endeavour, the launch of the new creative agency Beautil Mind is a noteworthy event indeed—the first &#8220;neuro-design lab&#8221; of its kind in the UK (and in the world) is something worth to be aware of. Founded by the brand consultancy Purpose in collaboration with internationally acclaimed neuroscientist [...]]]></description>
		<wfw:commentRss>http://popsop.com/63178/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iOS7: the Shock of the New</title>
		<link>http://popsop.com/63173</link>
		<comments>http://popsop.com/63173#comments</comments>
		<pubDate>Fri, 14 Jun 2013 10:16:20 +0000</pubDate>
		<dc:creator>Stuart Chapman</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Gordon's]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[package design]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63173</guid>
		<description><![CDATA[Earlier this week, Apple unveiled the latest version of their software for iPhone and iPad, iOS7—you may have noticed. All new Apple releases are hotly anticipated, and this latest unveiling triggered the usual level of hype we’ve come to expect from this global behemoth brand. However, this time it’s different. The new software represents a dramatic [...]]]></description>
		<wfw:commentRss>http://popsop.com/63173/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Russian Standard Vodka Will Give (Sober) Entrepreneurs Many “Incredible Pursuits”</title>
		<link>http://popsop.com/63169</link>
		<comments>http://popsop.com/63169#comments</comments>
		<pubDate>Fri, 14 Jun 2013 08:15:45 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[alcohol drinks]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[Russian Standard]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[vodka]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63169</guid>
		<description><![CDATA[Drawing a parallel with its name and ethos of high standards, Russian Standard Vodka is launching a summer competition for aspiring entrepreneurs in the U.S. with a chance to win a small but nice cash prize of $10,000—something a vodka brand is rarely expected to do.  The brand, which is supposed to bring fun, joy, [...]]]></description>
		<wfw:commentRss>http://popsop.com/63169/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Toyota is “Greener” than McDonald’s, the 2013 Best Global Green Brands Report by Interbrand Finds</title>
		<link>http://popsop.com/63164</link>
		<comments>http://popsop.com/63164#comments</comments>
		<pubDate>Thu, 13 Jun 2013 11:24:39 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[BCG]]></category>
		<category><![CDATA[Interbrand]]></category>
		<category><![CDATA[ranking]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63164</guid>
		<description><![CDATA[The global branding agency Interbrand has released its annual ranking of the most environmentally-friendly brands in 2013. The report, based on the data from the firm&#8217;s “Best Global Brands 2013” research, examines 50 “Best Global Green Brands” that have shown the highest level of sustainability performance and perception, which means that these businesses source, produce and distribute goods and service in a sustainable [...]]]></description>
		<wfw:commentRss>http://popsop.com/63164/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mentorship as a Marketing Tool: Glacéau Vitaminwater Hires Cultural Entrepreneurs to Nurture Creativity in Youth</title>
		<link>http://popsop.com/63146</link>
		<comments>http://popsop.com/63146#comments</comments>
		<pubDate>Wed, 12 Jun 2013 14:38:16 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[soft drinks]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vitaminwater]]></category>
		<category><![CDATA[youth marketing]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63146</guid>
		<description><![CDATA[Discovering rising stars among aspiring young creatives is a method many youth-targeting brands embrace to reach and engage with their audience—Fanta, Levi&#8217;s, Montain Dew, Nike to name a few. The new long-term communication campaign #Shinebright of Glacéau Vitaminwater, a Coca Cola-owned brand of enhanced water, is also based on the idea of cultural mentorship that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Premiumisation?</title>
		<link>http://popsop.com/63142</link>
		<comments>http://popsop.com/63142#comments</comments>
		<pubDate>Wed, 12 Jun 2013 13:38:00 +0000</pubDate>
		<dc:creator>Darren Foley</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[package design]]></category>
		<category><![CDATA[Pearlfisher]]></category>
		<category><![CDATA[premiumisation]]></category>
		<category><![CDATA[Tria]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63142</guid>
		<description><![CDATA[Expressions of premiumisation are evolving and brands need to premiumise in the right way. From the introduction of brands such as Tesco Finest in the 90&#8242;s, to Grey Goose and the race to create the most superpremium vodka, through to today&#8217;s war of waters, premiumisation is probably now more prolific and more desirable than ever [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Biweekly Design and Branding News Roundup: May 27 – June 11</title>
		<link>http://popsop.com/63111</link>
		<comments>http://popsop.com/63111#comments</comments>
		<pubDate>Tue, 11 Jun 2013 13:34:00 +0000</pubDate>
		<dc:creator>Popsop Staff</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Aesop]]></category>
		<category><![CDATA[agency news]]></category>
		<category><![CDATA[Blue Marlin]]></category>
		<category><![CDATA[Bulletproof]]></category>
		<category><![CDATA[Burgopak]]></category>
		<category><![CDATA[ButterflyCannon]]></category>
		<category><![CDATA[Coley Porter Bell]]></category>
		<category><![CDATA[Elmwood]]></category>
		<category><![CDATA[Lewis Moberly]]></category>
		<category><![CDATA[P&W]]></category>
		<category><![CDATA[package design]]></category>
		<category><![CDATA[Parker Williams]]></category>
		<category><![CDATA[Pearlfisher]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63111</guid>
		<description><![CDATA[Past two weeks seem to have been busy for some of the UK (and global) brand and design agencies. Some have been gearing up their clients for the summer 2013, others have relaunched their own brands radically. See a brief recap of what a dozen of selected design agencies have released over this short period [...]]]></description>
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		<item>
		<title>Innovation Gets Tastier and Higher: YO! Sushi Revolutionizes Restaurant Servicing with a Flying Remote-controlled iTray</title>
		<link>http://popsop.com/63105</link>
		<comments>http://popsop.com/63105#comments</comments>
		<pubDate>Mon, 10 Jun 2013 12:07:47 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[innovations]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[YO! Sushi]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63105</guid>
		<description><![CDATA[If you are rather unsatisfied with the service or quality of (fast) food in London, it&#8217;s high time to try a new offering from the biggest UK&#8217;s Japanese chain of restaurants YO! Sushi, which has recently introduced a revolutionary flying tray to amaze customers and further promote its lower-calorie natural Asian-style burger. Both toughest restaurant [...]]]></description>
		<wfw:commentRss>http://popsop.com/63105/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>PG’s Safeguard Teaches Chinese Kids to Protect Themselves with a Bar of Soap</title>
		<link>http://popsop.com/63088</link>
		<comments>http://popsop.com/63088#comments</comments>
		<pubDate>Fri, 07 Jun 2013 11:31:21 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[health and wellbeing]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[Safeguard]]></category>
		<category><![CDATA[social purpose]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63088</guid>
		<description><![CDATA[Saatchi &#38; Saatchi Shanghai in collaboration with Procter&#38;Gamble&#8217;s soap brand Safeguard has launched an educational, health-focused project in China, aimed to decrease the number of children infected with hand-foot-mouth disease. Alarming statistics says that every year more than 700,000 infants and children under 12 get infected through physical contacts because of the dirty hands. To [...]]]></description>
		<wfw:commentRss>http://popsop.com/63088/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Superhuman Touch</title>
		<link>http://popsop.com/63080</link>
		<comments>http://popsop.com/63080#comments</comments>
		<pubDate>Fri, 07 Jun 2013 09:00:15 +0000</pubDate>
		<dc:creator>Greg Taylor</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[human-computer interaction]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63080</guid>
		<description><![CDATA[A couple of weeks ago I was lucky enough to go to Planning-ness 2013 in Boston. It’s an alternative event for planners who like to do as well as think, with the big idea being that you ‘get excited and make things’. So instead of just sitting in a big room scribbling on your pad [...]]]></description>
		<wfw:commentRss>http://popsop.com/63080/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Interview with Thomas Kolster: “Brands should put sustainability and value-driven principles at the core of their businesses, and not use philanthropy as an excuse”</title>
		<link>http://popsop.com/63075</link>
		<comments>http://popsop.com/63075#comments</comments>
		<pubDate>Thu, 06 Jun 2013 13:52:08 +0000</pubDate>
		<dc:creator>Kate Belan</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Thomas Kolster]]></category>
		<category><![CDATA[WhereGoodGrows]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63075</guid>
		<description><![CDATA[Thomas Kolster, a 35-year-old former Danish-English copywriter and concept developer, after almost a decade of working with a number of global brands at some of the world’s leading advertising agencies one day realized that he hated 99% of advertising and messages those brands communicated. In 2010, he dared to raise the question that everybody thought [...]]]></description>
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		<item>
		<title>IBM Rethinks Outdoor Ads with a New Practical Value</title>
		<link>http://popsop.com/63072</link>
		<comments>http://popsop.com/63072#comments</comments>
		<pubDate>Wed, 05 Jun 2013 07:43:25 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[social purpose]]></category>
		<category><![CDATA[urban living]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63072</guid>
		<description><![CDATA[IBM turns street ads into city furniture to promote the idea behind its “Smarter Cities” program, focused on comfortable urban living. The “People for Smarter Cities” outdoor ad project by Ogivly Paris highlighted the idea that urban areas should be designed with the citizens in mind. While most of brands focus on the inspirational and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Smirnoff Vodka Partners with Neurotechnology Experts to Turn Brainwaves into Music</title>
		<link>http://popsop.com/63068</link>
		<comments>http://popsop.com/63068#comments</comments>
		<pubDate>Tue, 04 Jun 2013 07:44:02 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[alcohol drinks]]></category>
		<category><![CDATA[Diageo]]></category>
		<category><![CDATA[Duval Guillaume Modem]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Smirnoff]]></category>
		<category><![CDATA[social purpose]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[vodka]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63068</guid>
		<description><![CDATA[Smirnoff presents a revolutionary project, Mindtunes, that marks a new level of relationship between music and people. The vodka brand, English music producer DJ Fresh and neurotechnology expert Julien Castet have teamed up to let three physically disabled music fans compose a track with their brain only, and without any regular musical sound-making devices. The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Heineken “Dropping” Men into Unexpected Settings in the New U.S. Campaign</title>
		<link>http://popsop.com/63064</link>
		<comments>http://popsop.com/63064#comments</comments>
		<pubDate>Mon, 03 Jun 2013 09:11:03 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[alcohol drinks]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[festivals and competitions]]></category>
		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[TV commercial]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[Wieden+Kennedy]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63064</guid>
		<description><![CDATA[Heineken’s new effort, “Dropped,” aims to inspire men to become explorers, not just tourists. The beer brand is releasing a series of documentary-style “social experiments” that will see four guys dropped into challenging adventures, all to trigger their intrinsic survival mechanisms and motivate them to open new horizons. The participants of the reality TV-series are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Adidas Encourages Global Consumers to “Nitrocharge Their Game” with a New Boot</title>
		<link>http://popsop.com/63056</link>
		<comments>http://popsop.com/63056#comments</comments>
		<pubDate>Fri, 31 May 2013 11:24:00 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Adidas]]></category>
		<category><![CDATA[clothing & footwear]]></category>
		<category><![CDATA[FITCH]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[TBWA]]></category>
		<category><![CDATA[Tribal DDB]]></category>
		<category><![CDATA[We Are Social]]></category>

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		<description><![CDATA[Adidas is highlighting the power of its new revolutionary boot, Nitrocharge, through a global multi-channel campaign that includes a special footballer-centric algorithm, consumers test groups, online games and more. For the campaign, the sportswear giant has collaborated with a pool of partners, including United State of Fans\TBWA, Hill + Knowlton Strategies, We Are Social, FITCH and [...]]]></description>
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		<title>Samsung to Launch the Galaxy S4 Mini</title>
		<link>http://popsop.com/63052</link>
		<comments>http://popsop.com/63052#comments</comments>
		<pubDate>Fri, 31 May 2013 09:40:35 +0000</pubDate>
		<dc:creator>Anna Rudenko</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=63052</guid>
		<description><![CDATA[Samsung has announced the compact version of its latest flagship Galaxy S4 smartphone, the Galaxy S4 mini that comes as an alternative to a successful “parent” phone. The Galaxy S4 mini features a 4.3-inch qHD display, a 1.7GHz dual-core processor, an 8-megapixel rear camera and a 1.9-megapixel HD front-facing camera. The new device, weighing 107g [...]]]></description>
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