<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" version="2.0">

<channel>
	<title>POPSOP.COM. Package design. Brand design</title>
	
	<link>http://popsop.com</link>
	<description>Popsop.com. Global brands. Brand design. Package design. Coca-Cola, Danone, Campbells, Pepsico, Heineken, Cadbury…</description>
	<lastBuildDate>Sun, 08 Nov 2009 13:28:05 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<image><link>http://popsop.com/</link><url>http://popsop.ru/popsop.jpg</url><title>Popsop.com</title></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/popsop_com" type="application/rss+xml" /><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">popsop_com</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://feedburner.google.com</feedburner:feedburnerHostname><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
		<title>Carlsberg Elephant Beer Turns 50</title>
		<link>http://popsop.com/29429</link>
		<comments>http://popsop.com/29429#comments</comments>
		<pubDate>Fri, 06 Nov 2009 05:01:50 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Global brands]]></category>
		<category><![CDATA[alcohol drinks]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Carlsberg]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29429</guid>
		<description><![CDATA[On November 9 Denmark celebrates the anniversary of Carlsberg Elephant beer, a well-known product of the Carlsberg Family line. The beer was launched on the county’s market in 1959 and this means that in a few days the beer in a bottle featuring The Elephant label will be 50 years old. The brand&#8217;s drink is [...]]]></description>
		<wfw:commentRss>http://popsop.com/29429/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>UK Packaging Awards 2009 Named the Winners</title>
		<link>http://popsop.com/29450</link>
		<comments>http://popsop.com/29450#comments</comments>
		<pubDate>Fri, 06 Nov 2009 05:00:57 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[World news]]></category>
		<category><![CDATA[British package design]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29450</guid>
		<description><![CDATA[The UK Packaging Awards 2009 announced the full run-down of all the winners and runners-up of this year. The prestigious awards are handed only to those who proved to be the most innovative and strikingly fresh during the year.

Burgopack became the Design Company of the year with its great designs for BAFTA and Bloomingdale&#8217;s. View the [...]]]></description>
		<wfw:commentRss>http://popsop.com/29450/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Silhouette 0+ Is a New Limited Edition from Danone</title>
		<link>http://popsop.com/29439</link>
		<comments>http://popsop.com/29439#comments</comments>
		<pubDate>Fri, 06 Nov 2009 05:00:48 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Верхняя врезка]]></category>
		<category><![CDATA[Danone]]></category>
		<category><![CDATA[yoghurt]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29439</guid>
		<description><![CDATA[Danone is presenting completely new trends in yogurt flavours, which is a real treat for the eyes and tongue. The brand has brought its new Silhouette 0+ Limited edition to the market. The packaging and branding for a new range were created by the Canadian agency Pigeon Branding + Design.

Now consumers can have some unique [...]]]></description>
		<wfw:commentRss>http://popsop.com/29439/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Japanese Barcodes</title>
		<link>http://popsop.com/29493</link>
		<comments>http://popsop.com/29493#comments</comments>
		<pubDate>Fri, 06 Nov 2009 05:00:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Japanese packaging]]></category>
		<category><![CDATA[Japan]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29493</guid>
		<description><![CDATA[
By www.d-barcode.com
]]></description>
		<wfw:commentRss>http://popsop.com/29493/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mambajamba’s Packaging Transforms into an Animal</title>
		<link>http://popsop.com/29444</link>
		<comments>http://popsop.com/29444#comments</comments>
		<pubDate>Fri, 06 Nov 2009 05:00:14 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Верхняя врезка]]></category>
		<category><![CDATA[box packaging]]></category>
		<category><![CDATA[packaging designers]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29444</guid>
		<description><![CDATA[A young designer Meg Eaton has developed a new and promising concept of packaging cookies for animal crackers Mambajamba. The idea will be definitely appreciated by kids as the box splits into two and has a bright paper wild animal on the surface. So, first eat from your box, than play with it!


The packaging has [...]]]></description>
		<wfw:commentRss>http://popsop.com/29444/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beck’s Marks the Anniversary of the fall of the Berlin Wall</title>
		<link>http://popsop.com/29461</link>
		<comments>http://popsop.com/29461#comments</comments>
		<pubDate>Fri, 06 Nov 2009 05:00:13 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Global brands]]></category>
		<category><![CDATA[Beck’s]]></category>
		<category><![CDATA[beer]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29461</guid>
		<description><![CDATA[The Lion Nathan company decided to celebrate the twentieth anniversary of the fall of the Berlin Wall (November 9) with a gorgeous campaign involving its well-known Beck’s brand. The whole range of activities will include photographic exhibitions (can be seen on-line) devoted to the great date, presentation of limited edition packaging and many other events.


The [...]]]></description>
		<wfw:commentRss>http://popsop.com/29461/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1854 Herbs &amp; Spices with Humor</title>
		<link>http://popsop.com/29470</link>
		<comments>http://popsop.com/29470#comments</comments>
		<pubDate>Fri, 06 Nov 2009 05:00:05 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Designer Solutions]]></category>
		<category><![CDATA[metal packaging]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29470</guid>
		<description><![CDATA[Estudio Clara Ezcurra from Argentina designed lovely packaging for 1854 Herbs &#38; Spices local brand. The concept is simple and clear, each packaging brings to mind non-conventional associations with the help of various silhouettes put onto the package to identify every gourmet product.

The key thing is to take culture signs from around the globe and [...]]]></description>
		<wfw:commentRss>http://popsop.com/29470/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lay’s Makes Every Woman a Queen</title>
		<link>http://popsop.com/29473</link>
		<comments>http://popsop.com/29473#comments</comments>
		<pubDate>Fri, 06 Nov 2009 04:58:09 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Global brands]]></category>
		<category><![CDATA[chips]]></category>
		<category><![CDATA[Lay’s]]></category>
		<category><![CDATA[PepsiCo]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29473</guid>
		<description><![CDATA[The producer of Lay’s has developed a new concept for promotion of its potato chips Lay&#8217;s Sensation in Russia. The brand (which belongs to PepsiCo) gives every lady an opportunity to feel like a queen, with the chips, of course.


The campaign of the “elite” chips is targeting at women and is promoting variously flavoured chips [...]]]></description>
		<wfw:commentRss>http://popsop.com/29473/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SABMiller: Refreshing Look for Castle Lite</title>
		<link>http://popsop.com/29483</link>
		<comments>http://popsop.com/29483#comments</comments>
		<pubDate>Fri, 06 Nov 2009 04:57:03 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Global brands]]></category>
		<category><![CDATA[Castle]]></category>
		<category><![CDATA[SABMiller]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29483</guid>
		<description><![CDATA[In October SABMiller festively introduced the new look of Castle Lite. Claessens Cartils developed an evolutionary redesign with the main challenge to increase the premium feel and to position Castle Lite more independently from its mother brand Castle Lager. 

The new packaging underlines the new brand positioning of COLD REFRESHMENT, especially by means of a [...]]]></description>
		<wfw:commentRss>http://popsop.com/29483/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Winston XS: the long-expected new brand by JTI</title>
		<link>http://popsop.com/29490</link>
		<comments>http://popsop.com/29490#comments</comments>
		<pubDate>Fri, 06 Nov 2009 04:55:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Global brands]]></category>
		<category><![CDATA[cigarettes]]></category>
		<category><![CDATA[JTI]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29490</guid>
		<description><![CDATA[Japan Tobacco International (JTI) is extending the line of Winston cigarettes on the Russian market with the new long-expected offer &#8211; Winston XS.

The new product is represented by 2 flavours: Winston XS Blue and Winston XS Silver. The distribution of the new Winston XS cigarettes in sales outlets in Moscow and St. Petersburg starts from [...]]]></description>
		<wfw:commentRss>http://popsop.com/29490/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guinness Brings a New Ad Campaign to Life</title>
		<link>http://popsop.com/29397</link>
		<comments>http://popsop.com/29397#comments</comments>
		<pubDate>Thu, 05 Nov 2009 05:00:44 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Верхняя врезка]]></category>
		<category><![CDATA[alcohol drinks]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Diageo]]></category>
		<category><![CDATA[GUINNESS]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29397</guid>
		<description><![CDATA[For a successful period of ten years Guinness advertising campaigns have had the slogan Good Things Come To Those Who Wait. That worked right, the company managed to attract millions of consumers, but everything has a natural lifecycle, even the best things. Now the brand is ready to try something new and suggest its customers [...]]]></description>
		<wfw:commentRss>http://popsop.com/29397/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crown and Sara Lee Speed Up Men’s Grooming Routine</title>
		<link>http://popsop.com/29411</link>
		<comments>http://popsop.com/29411#comments</comments>
		<pubDate>Thu, 05 Nov 2009 05:00:31 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[World news]]></category>
		<category><![CDATA[cosmetics]]></category>
		<category><![CDATA[Sara Lee]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29411</guid>
		<description><![CDATA[For men, the morning ritual just got a little easier – and quicker. Sara Lee is introducing Williams Confort Pro Mousse Creme, a breakthrough formulation with superior moisturizing properties that eliminates the need for aftershave, in a sporty, shaped aerosol package. 

Helping to effectively preserve the shave creme and enhance functionality is bi-compartmented aerosol technology. [...]]]></description>
		<wfw:commentRss>http://popsop.com/29411/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tuborg Julebryg: Happy New Beer!</title>
		<link>http://popsop.com/29405</link>
		<comments>http://popsop.com/29405#comments</comments>
		<pubDate>Thu, 05 Nov 2009 05:00:23 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Global brands]]></category>
		<category><![CDATA[alcohol drinks]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[Carlsberg]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Tuborg]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29405</guid>
		<description><![CDATA[The blue and white advertisement is a long-standing winter tradition for Tuborg. The idea of giving the cans and bottles these two colors originated from a famous animated beer commercial with Santa Claus in blue clothing, which was launched in 1980 and had a great success. The TV-ad turned to be so extremely  popular that [...]]]></description>
		<wfw:commentRss>http://popsop.com/29405/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Danone Economic: recession-proof range designed by BQB</title>
		<link>http://popsop.com/29392</link>
		<comments>http://popsop.com/29392#comments</comments>
		<pubDate>Thu, 05 Nov 2009 05:00:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Верхняя врезка]]></category>
		<category><![CDATA[dairy]]></category>
		<category><![CDATA[Danone]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29392</guid>
		<description><![CDATA[This November the leading world&#8217;s dairy manufacturer Danone Company is launching on the Russian market the new low-priced range &#8211; Danone Ecomonic.
It includes a sour cream, a kefir, a curd and 2 variants of yogurts: a normal and a drinkable one at affordable prices, lower than regular by 15%.


The new packaging graphics with a simple [...]]]></description>
		<wfw:commentRss>http://popsop.com/29392/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cadbury Goes Green</title>
		<link>http://popsop.com/29416</link>
		<comments>http://popsop.com/29416#comments</comments>
		<pubDate>Thu, 05 Nov 2009 04:59:54 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Global brands]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[confectionery]]></category>
		<category><![CDATA[Kraft Foods]]></category>
		<category><![CDATA[sustainable packaging]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29416</guid>
		<description><![CDATA[Cadbury is changing the “outfit’s” color of its Roses and Heroes chocolates to green for Christmas. The confectionery brand also says “no” to traditional round metal tins and swaps for square cardboard packaging, which can be easily recycled. Sweets in the new packaging will be available during the Christmas season. In the future the environmentally [...]]]></description>
		<wfw:commentRss>http://popsop.com/29416/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coca-Cola’s Minute Maid Pulpy Super Milky Launches in China</title>
		<link>http://popsop.com/29414</link>
		<comments>http://popsop.com/29414#comments</comments>
		<pubDate>Thu, 05 Nov 2009 04:57:35 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Global brands]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[juices]]></category>
		<category><![CDATA[milk]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29414</guid>
		<description><![CDATA[Coca-Cola presents a mix of fruit juice, milk powder, whey and coconut called Minute Maid Pulpy Super Milky drink to the market of Beijing, Guangdong and Zhejiang provinces in China. The company plans to launch the product in 300 cities across China by the end of 2009.

The milk, which is the basis of the new [...]]]></description>
		<wfw:commentRss>http://popsop.com/29414/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>McDonald’s Feeds 2010 Olympic Winter Games</title>
		<link>http://popsop.com/29421</link>
		<comments>http://popsop.com/29421#comments</comments>
		<pubDate>Thu, 05 Nov 2009 04:57:00 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Global brands]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[MCDONALD'S]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29421</guid>
		<description><![CDATA[McDonald&#8217;s, a worldwide partner of the Olympic Games since 2004, will serve its menu of choice and variety to the sportsmen, coaches, media, and fans attending the event during the  in Vancouver, Canada.
McDonald&#8217;s became an official sponsor of the Olympic Games in 1976, and still remains one of the most long-standing participants in the [...]]]></description>
		<wfw:commentRss>http://popsop.com/29421/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Macallan Fine Oak 10 Year Old Looks for New Consumers</title>
		<link>http://popsop.com/29399</link>
		<comments>http://popsop.com/29399#comments</comments>
		<pubDate>Thu, 05 Nov 2009 04:54:52 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Global brands]]></category>
		<category><![CDATA[alcohol drinks]]></category>
		<category><![CDATA[Macallan]]></category>
		<category><![CDATA[whisky]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29399</guid>
		<description><![CDATA[The Macallan Fine Oak 10 Year Old reached Multiply agency, Edinburgh, to create an promotion campaign, which is planned to attract up to 135 thousand consumers over the next year. They hope that the core of their buying segment will be &#8220;discerning men with an interest in luxury items that display a high level of [...]]]></description>
		<wfw:commentRss>http://popsop.com/29399/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Diet Dr Pepper Is “Unbelievably Satisfying”</title>
		<link>http://popsop.com/29344</link>
		<comments>http://popsop.com/29344#comments</comments>
		<pubDate>Wed, 04 Nov 2009 05:01:44 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Global brands]]></category>
		<category><![CDATA[Dr Pepper]]></category>
		<category><![CDATA[soft drinks]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29344</guid>
		<description><![CDATA[Diet Dr Pepper has signed up some very well-known faces to take part in a new advertising campaign. The stars will tell everyone about the taste of a perfect diet beverage. Diet Dr Pepper invited the iconic characters recognized all over the globe, including Santa Claus and the Easter Bunny. Is it possible not to [...]]]></description>
		<wfw:commentRss>http://popsop.com/29344/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chilano: Inspired with Aztec Culture</title>
		<link>http://popsop.com/29357</link>
		<comments>http://popsop.com/29357#comments</comments>
		<pubDate>Wed, 04 Nov 2009 05:00:13 +0000</pubDate>
		<dc:creator>anna</dc:creator>
				<category><![CDATA[Верхняя врезка]]></category>
		<category><![CDATA[alcohol drinks]]></category>
		<category><![CDATA[wine]]></category>

		<guid isPermaLink="false">http://popsop.com/?p=29357</guid>
		<description><![CDATA[Blackburn&#8217;s has recently re-designed Chilano (previously Chileno) a top selling Chilean wine brand in the U.K that is in all the major supermarkets. 
Original design
Having designed the successful original the company was entrusted with its recent re-design to reflect the brand’s increased price point, this taking the product visually into more premium territory.

The re-design
Focusing on [...]]]></description>
		<wfw:commentRss>http://popsop.com/29357/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
