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Museum of Brands Opens a New ‘Jubilee, Jubilee’ Exhibition

Popsop Team — Wed, 16 May 2012 05:00:56 +0000

To celebrate The Queen’s Diamond Jubilee in 2012, the Museum of Brands exhibition ‘Jubilee, Jubilee’ will showcase souvenirs and commemorative products made to mark the royal jubilees of the past. Mementoes of Queen Victoria’s Diamond Jubilee of 1897, George V’s Silver Jubilee of 1935 and Queen Elizabeth II’s Silver Jubilee of 1977 will go on [...]

MasterCard Helps Fight Corruption in Russia with a New Debit Card

Anna Sanina — Wed, 16 May 2012 05:00:48 +0000

The financial services brand and Russian business support fighting with corruption in Russia. Moscow opposition figure Alexei Navalny is about to issue co-branded debit cards with an unnamed Russian bank later next month. Photo: Navalny card, from navalnycard.ru One percent of all transactions made with the card would be transferred to a non-commercial organization called [...]

An Olympics Sprinter Competes with a BMW car in Acceleration

Anna Sanina — Wed, 16 May 2012 04:52:13 +0000

Official Automotive Partner of the 2012 London Olympics BMW has chosen an original way to promote its BMW 320d EfficientDynamics—a vehicle being used within the BMW London 2012 Olympic fleet. On 13 May, sprinter, Olympic gold medalist and BMW London 2012 Performance team member Mark Lewis-Francis joined sports scientist Professor Greg Whyte on The Mall [...]

McDonald’s Has Launched a New Platform to Emphasize Its Shift to Healthier Menu

Anna Sanina — Wed, 16 May 2012 04:51:09 +0000

McDonald’s continues the total revamp of its restaurants globally. In the UK, the company has already transformed its venues and menu options and has just launched a web site to demonstrate consumers ‘behind the scenes’ at the chain, including information on food-sourcing, its environmental contribution and charitable activities. Photo: the What Makes McDonald’s website, a [...]

Kellogg’s Brand Undergoing Complete Refresh

Anna Sanina — Wed, 16 May 2012 04:50:14 +0000

Kellogg Company has announced a refresh of its 106-year-old Kellogg’s brand. The update which starts with Kellogg’s completely redesigned website at www.kelloggs.com will be the most significant in the company’s history. First, the update is launching in the U.S. and Canada and to be rolled out globally. Photo: the new Kellogg’s web site, a screenshot So, [...]

Interbrand Redesigns Brand Identity for NYSE Euronext

Popsop Team — Wed, 16 May 2012 04:46:52 +0000

Interbrand has revamped brand identity for NYSE Euronext, a leading global operator of financial markets and provider of innovative trading technologies. The new identity was unveiled at all NYSE Euronext exchanges and other locations around the world as well as online at www.NYSE.com. Interbrand shaped an authentic and differentiating creative platform to position NYSE Euronext [...]

IKEA Is Testing Pinterest to Promote Its New ‘True Blue’ Collection in the UK

Popsop Team — Wed, 16 May 2012 04:41:55 +0000

IKEA UK proves that email marketing is not dead and explores the new popular image-based social engagement channel Pinterest. The Swedish company and LIDA, the direct and digital marketing specialist, have developed a new campaign to promote the latest IKEA limited edition product range called ‘True Blue’ collection in the UK. The unique Indian-inspired home [...]

Agility: The Business Super Power

Emily Stubbins — Tue, 15 May 2012 05:00:46 +0000

The article was written by Emily Stubbins, Executive Brand Strategy Director at Hyperquake, USA In a recent conversation among colleagues – sparked, in part, by the release of the new “Avengers” movie – an interesting subject came up: If you had to choose the ultimate business super power, what would it be? Big budgets, global [...]

Uniqlo Has Started Selling Designer T-shirts Inspired by Coca-Cola

Anna Sanina — Tue, 15 May 2012 05:00:02 +0000

Uniqlo and Coca-Cola have teamed up again this year to present a new capsule collection of T-shirts inspired by the iconic beverage brand. The ten T’s were selected to be produced as a result of Uniqlo’s 8th Annual UT Grand Prix (UTGP) T-shirt design contest. Priced at $19.90, the T’s are now available in Uniqlo [...]

Audi Is to Unveil Its Hybrid e-Bike

Anna Sanina — Tue, 15 May 2012 04:52:18 +0000

Audi will unveil a prototype of an electric-powered bike that can be also used as a regular pedal bike in Carinthia, Austria next week. The Wörthersee e-bike will be presented in action including stunts. Photo: the Woerthersee e-bike, from inhabitat.com The innovative bike uses three different modes that can be switched via the touchscreen controls. [...]

Yahoo Has Rolled out Genome, a Digital Tool for Adevrtisers

Anna Sanina — Tue, 15 May 2012 04:51:49 +0000

Yahoo! has launched Genome, a new tool for online advertisers to promote their products more effectively and deliver the information to the target audience. Photo: a screenshot from www.genomeplatform.com Advertisers will be able to use Genome starting July. With help of the tool they will analyze big amounts of behavioral and advertising-related data gathered from [...]

Bacardi Will Be Giving away Branded Glasses This Summer

Anna Sanina — Tue, 15 May 2012 04:50:44 +0000

Bacardi Brown-Forman Brands rolls out a new marketing campaign in the UK to boost sales of its products this summer. The cross-promotional campaign called ‘Drinks Made Easy’ that launches on May 21 will be overseen by shopper marketing specialist MARS\Y&R. Photo: the ‘Drinks Made Easy’ poster The main part of the campaign is a free-giveaway [...]

Pepsi Has Unveiled a New Aluminum Bottle in Italy

Anna Sanina — Mon, 14 May 2012 05:00:18 +0000

Pepsi Italy has rolled out a new design bottle entitled Twist Fusion, which looks like a Pepsi Twist logo icon. Glitzy and sleek, the new 33 cl bottle is made of aluminum and contains lemon-flavored cola—the taste loved by many people. The design was developed by Rexam, global leader in the production of consumer packaging. [...]

Ford Using PeerPerks to Let Influential Bloggers Promote Its New B-Max

Anna Sanina — Mon, 14 May 2012 04:52:06 +0000

Ford has launched a new digital campaign to promote the upcoming B-Max model with help of the most influential social media users in Europe. Photo: Ford B-Max, from www.peerindex.com/vip/bmax Using the social media platform PeerPerks, Ford offers 1,000 influential social media users and bloggers in 6 European countries to post about the launch of the new [...]

Virgin and Strauss to Launch the Eco Water Brand under the Guidance of Saatchi&Saatchi

Anna Sanina — Mon, 14 May 2012 04:51:33 +0000

Virgin Group that is known for a variety of brands in absolutely different spheres has announced it signed Saatchi&Saatchi to launch its new water brand. Photo: Virgin mural, from virgin.com The new brand that was announced in the beginning of 2012 is a result of Virgin’s cooperation with the Israeli food and water company Strauss [...]

Facebook Testing a Service that Lets Users Pay to Promote Their Posts

Anna Sanina — Mon, 14 May 2012 04:50:40 +0000

Facebook is trying to make more money from its users. Recently, the social platform has announced the roll out of Apps Center that would offer both free and paid apps. Now, it has started testing a paying system, Facebook Highlight, that lets users highlight or promote their posts. Photo: Facebook Highlights, from www.digitaltrends.com Now, users [...]

Toniq Trending: Age Groups

Cheryl Swanson — Fri, 11 May 2012 05:00:36 +0000

The article is written by Cheryl Swanson, Principal at Toniq, USA Elder Respect: Silent Generation (born 1925-1945) These are our parents, grandparents, great-grandparents. They are part of a generation that is ageing, surviving and most of all, still living a pretty active lifestyle. Life expectancy in the US has risen to 75.7 for men and 80.8 for [...]

Casa Rex Creates New Package Design for Lux Body Lotion Range

Popsop Team — Fri, 11 May 2012 05:00:33 +0000

Casa Rex has developed new packaging for the Unilever-owned Lux Fine Fragrances Body Lotion range, which has just been launched in the South African market. In order to be easily identified by loyal consumers, the design has retained key visual elements that are already part of the Lux universe, while introduced new graphics. Gustavo Piqueira, [...]

Nike+ Motivates Mexicans to Sweat for Auction Bids

Anna Sanina — Fri, 11 May 2012 05:00:28 +0000

Nike has launched a new digital experience for Mexican customers. The new part of Nike’s global #makeitcount campaign is created by JWT Mexico and uses the idea of ‘sweat’ as currency. Photo: the online Nike app makes people be more active in real life, from Nike Facebook A special Facebook app uses Nike +, the program [...]

Campbell Soup Has Introduced a New Range of Sparkling Juices

Anna Sanina — Fri, 11 May 2012 04:52:10 +0000

Campbell Soup Company has introduced a new product line, the carbonated V8 V-Fusion Sparkling juice drinks that “plus the benefits of fruits and vegetables”. Photo: V8 V-Fusion Sparkling juice drinks, from www.v8juice.com According to SymphonyIRI InfoScan FDMx data Fiscal Years, carbonated beverages is the most popular drink in the U.S., and the sparkling juice category [...]