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FITCH Creates New Brand SM for the Russian Far East Mobile Retailer

Popsop Team — Mon, 21 May 2012 05:00:54 +0000

International brand consultancy FITCH has rebranded the largest regional mobile phones and digital gadgets retailer in the Russian Far East — Sotoviy Mir. This month the city of Khabarovsk saw the opening of a brand new SM store built with a new identity, designed by FITCH. Additionally to the new naming, visual language and tone [...]

Swarovski Uses an AR App to Promote Its New Eyewear Line

Anna Sanina — Mon, 21 May 2012 05:00:40 +0000

Swarovski is celebrating summer by rolling out a new eyewear line and doing it in a really festive way. The company has launched an augmented reality app on Facebook to “give its fans 15 amazing seconds of fame”. Using the Be Amazing app, people can ‘try on’ a pair of Amazing Sunglasses, dance for the [...]

The Top Five Print Innovations for Packaging

Sara Jones — Mon, 21 May 2012 05:00:01 +0000

The article is written by Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, part of Schawk, Inc. The power of packaging to tell a story and engage with consumers is sometimes undervalued. And yet when a product is on the shelf, sitting next to its rivals, this is the point when [...]

Nestlé Promises the ‘Electrolytenment’ with Resource, Its New Water

Anna Sanina — Mon, 21 May 2012 04:52:40 +0000

‘It’s more than hydration, it’s total Electrolytenment’ announced Nestlé to launch Resource, a new 100% natural spring water in the USA earlier this month. The water was presented along with The Fountain of Electrolytenment—an interactive installation concept developed by McCann Erickson. Photo: Resource water, from www.brandingmagazine.com The fountain functioned from May 3 to 6 at The Grove [...]

Coca-Cola Rolls out a Limited Edition Bottle in Australia to Commemorate the 2012 Games

Anna Sanina — Mon, 21 May 2012 04:51:54 +0000

To celebrate London 2012 Olympic Games, Coca-Cola South Pacific has launched a limited edition Coca-Cola aluminum bottle. Photo: Coca-Cola London 2012 Olympic Games bottles, from www.bandt.com.au The vibrant red bottle with yellow, blue, orange and black stripes commemorates Coca-Cola’s partnership with the Olympics and features an Olympic torch image as well as the iconic Olympic [...]

Google Tapping into Mobile Phones Market with the Upcoming Purchase of Motorola

Anna Sanina — Mon, 21 May 2012 04:50:49 +0000

Google has announced that Chinese authorities had approved its $12.5 billion purchase of Motorola Mobility Holdings, which means that now nothing can stop the tech giant from starting to develop its own line of smart phones. Photo: former Google headquarters in Beijing, by Reuters/Jason Lee Google’s plans to acquire Motorola to pair Google’s Android mobile [...]

Facebook Goes Public Today but Experts Say It’s Better to Observe the Game before Buying a Share

Anna Sanina — Fri, 18 May 2012 05:00:43 +0000

Facebook has finally made its debut as publicly-traded company today. The IPO was announced last year but the date of the start was postponed. Starting today, everybody will be able to buy a stock on the Nasdaq stock exchange for 38$ per share but analytics warn users not to hurry. Why? Photo: Facebook Infographic, from [...]

S7 Airlines Attracts Tourists to Russia with ‘Frozen’ Interactive Ads

Popsop Team — Fri, 18 May 2012 05:00:23 +0000

The airline company in collaboration with Leo Burnett Moscow has created a series of interactive ‘chilled’ prints to attract European tourists to Russia and raise brand awareness of S7 amongst European travelers. Modern Russia is not about bears on the streets, vodka, nuclear power plants, unfriendly people and many other false stereotypes. To demystify them [...]

Apple Will Build Two Solar Systems Instead of Only One

Anna Sanina — Fri, 18 May 2012 04:52:41 +0000

Apple has unveiled its plans to build two solar array installations near its North Carolina iCloud data centre. Previously the tech giant said it would build only one solar farm. Photo: Apple store in Munich, from reuters.com, Michaela Rehle/Files The systems that will employ high-efficiency solar cells and an advanced solar tracking system produced by [...]

Nike Running Exhibitions in Tokyo and New York

Anna Sanina — Fri, 18 May 2012 04:51:39 +0000

To celebrate its Free range footwear, Nike is currently running an interactive exhibition called The Super Natural Ride in the O-Yane Plaza at Roppongi Hills in Tokyo. Photo: Nike The Supernatural Ride, from www.nicekicks.com Nike introduced the Free technology in 2004 to revolutionize the footwear with light and comfortable sneakers. Earlier this year, the company presented a [...]

Budweiser to Roll out Patriotic Packaging to Raise Money for Military Families

Anna Sanina — Fri, 18 May 2012 04:50:20 +0000

Budweiser changes its bottle design to help raise $2.5 million for the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while on service. Photo: Budweiser new bottles A special red, white and blue limited-edition packaging will be rolled out this summer. This will be the [...]

Coca-Cola Has Introduced the 2012 Olympics Anthem

Anna Sanina — Thu, 17 May 2012 05:00:29 +0000

Coca-Cola launched Anywhere in the World, the anthem for the brand’s London 2012 Olympic campaign globally on May 16. The exclusive track created by Mark Ronson to be the centerpiece of the brand’s Move to the Beat campaign is available for purchase online. To create the track Ronson traveled the world record the sounds of different [...]

Q&A with Gush Mundae, the founder of creative agency Bulletproof: “We have no time for mediocrity”

Kate Belan — Thu, 17 May 2012 05:00:22 +0000

Strategically seminal, creatively devastating, fiercely independent — they are Bulletproof. Today the team of 50 occupies two huge floors in Covent Garden with a second office in New York. Bulletproof was started back in 1998 by Gush Mundae, and soon after was joined by college friend Jonny Stewart. Hard work and a burning passion for design [...]

Echo Designs Sentimental Origami Heart SIM Card Packs for giffgaff

Popsop Team — Thu, 17 May 2012 05:00:20 +0000

giffgaff, the UK virtual mobile network, has worked with design and branding consultancy Echo to create 5 origami-themed SIM card packs, which match its community ethos. Building on giffgaff’s word of mouth network via member recommendations, Echo designed a new format incorporating an origami heart for customers to create and engage further with the brand to [...]

Mountain Dew to Launch ‘The Dark Knight Rises’ Ad Campaign

Anna Sanina — Thu, 17 May 2012 04:52:34 +0000

Mountain Dew has partnered with Warner Bros. Pictures’ and Legendary Pictures’ summer blockbuster ‘The Dark Knight Rises’ to roll out a new promotional campaign. Photo: a Dew point of sale ad Mountain Dew will offer fans exclusive digital experience and storylines from ‘The Dark Knight Rises’ before the film’s premiere on July 20 at DEWGothamCity.com. [...]

Sunbites Offers Females to Bite Once and Get Smitten by Flavor

Anna Sanina — Thu, 17 May 2012 04:51:48 +0000

Walkers’ Sunbites, the wholegrain crispy snacks brand, is launching its biggest experiential UK campaign for 2012. Photo: a Sunbites poster Created by INITIALS Marketing, the ‘Once bitten, flavour smitten’ campaign kicks off this week with the London tour that will launch in Westfield Shopping Centre with a stand offering shoppers the chance to sample Sunbites. [...]

Google to Roll out the Knowledge Graph that Makes Its Search Engine ‘Smarter’

Anna Sanina — Thu, 17 May 2012 04:50:03 +0000

Google has announced the upgrade of its search engine that allows users to find the necessary information easier. The new search engine features ‘Knowledge Graph,’a service that provides results with better accuracy and additional information. Photo: Google Knowledge graph, clickable, from mashable.com Users will be able to filter results and see a brief information of [...]

Museum of Brands Opens a New ‘Jubilee, Jubilee’ Exhibition

Popsop Team — Wed, 16 May 2012 05:00:56 +0000

To celebrate The Queen’s Diamond Jubilee in 2012, the Museum of Brands exhibition ‘Jubilee, Jubilee’ will showcase souvenirs and commemorative products made to mark the royal jubilees of the past. Mementoes of Queen Victoria’s Diamond Jubilee of 1897, George V’s Silver Jubilee of 1935 and Queen Elizabeth II’s Silver Jubilee of 1977 will go on [...]

MasterCard Helps Fight Corruption in Russia with a New Debit Card

Anna Sanina — Wed, 16 May 2012 05:00:48 +0000

The financial services brand and Russian business support fighting with corruption in Russia. Moscow opposition figure Alexei Navalny is about to issue co-branded debit cards with an unnamed Russian bank later next month. Photo: Navalny card, from navalnycard.ru One percent of all transactions made with the card would be transferred to a non-commercial organization called [...]

Radley Yeldar Redesigns 3i’s Corporate Identity

Popsop Team — Wed, 16 May 2012 05:00:31 +0000

London-based Radley Yeldar has created a new identity for 3i -– one of the world’s leading international investors. The new identity needed to reflect 3i’s heritage and global reach and the rich mix of activities across the key areas of discipline: Private equity; Infrastructure and Debt Management. With a predominantly blue colour palette informed by [...]