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Nissan Has Rolled out the ‘Project 370Z’ on Facebook

Anna Sanina — Fri, 10 Feb 2012 05:00:41 +0000

With the recently launched ‘Project 370Z,’ Nissan North America aims to use the passion of Nissan Z fans online to create a new Nissan 370Z. Photo: Nissan 370Z logo Nissan Facebook fans are encouraged to vote on potential modifications and follow along with the progress online through facebook.com/nissanperformance. “Car companies build project vehicles all the [...]

Tiger Beer’s ‘Languages’ Ads Teach How to Get of Trouble by Using Beer

Anna Rudenko — Fri, 10 Feb 2012 04:55:13 +0000

Travelling around the globe and learning more about other cultures is usually rewarding, but sometimes one may find himself in tricky situations, and usually only a miracle (or really smart brains) can save him. The new campaign, launched by Singapore’s internationally acclaimed brew Tiger Beer, revolves around this theme as well—in the ads, a young [...]

M&C Saatchi Asks Public to ‘Get ahead of the Games’ with New Campaign

Popsop Team — Fri, 10 Feb 2012 04:55:06 +0000

M&C Saatchi has created an integrated campaign to raise awareness of travel behaviour during the 2012 Olympic and Paralympic Games. Developed for Transport for London (TfL), the Olympic Delivery Authority (ODA), and other transport operators, this is set to be one of the biggest communications campaign associated with the London 2012 Games, and launches on [...]

KRAFT Macaroni & Cheese Is Celebrating Valentine’s Day with a Philanthropic Effort

Anna Rudenko — Fri, 10 Feb 2012 04:53:20 +0000

In February, as the world celebrates Valentine’s Day, love is the major theme of promotions and advertising efforts. Brands offer their own unique or predictable ways to share love with their special ones and with the world as well by purchasing the new themed merchandise or writing messages of love. Recently, Heineken and Starbucks to [...]

Nestlé Has Launched Nescafé Alegria for Small Businesses

Anna Sanina — Fri, 10 Feb 2012 04:52:40 +0000

To offer coffee drinkers a new opportunity to enjoy their favorite beverage, Nestlé has launched a new coffee machine, which is specially designed to appeal to Europe’s small businesses. Photo: Nescafé Alegria, from www.nescafe-alegria.com Due to its small size, The Nescafé Alegria created by the company’s ‘out-of-home’ food services business Nestlé Professional targets ‘micro-enterprises’ of fewer than [...]

Edward Norton and Daria Werbowy Promoting the Prada Phone by LG 3.0

Anna Sanina — Fri, 10 Feb 2012 04:51:11 +0000

LG and Prada have launched a new ad campaign to promote its latest smartphone, the Prada phone by LG 3.0, which was announced last year. The ads feature actor Edward Norton (Primal Fear, American History X, Fight Club) and model Daria Werbowy shot by British fashion photographer David Sims. Photo: Edward Norton and Daria Werbowy, [...]

PepsiCo Cutting Jobs to Invest More in Marketing Campaigns

Anna Sanina — Fri, 10 Feb 2012 04:50:06 +0000

To take on rivals Kraft Foods and Coca-Cola, PepsiCo is to cut 8,700 jobs thus saving an extra $3 billion and spend it on advertising. Photo: PepsiCo’s porch, from Wikipedia The plan is to make a big marketing investment and boost product sales during the next three years. PepsiCo plans to focus on 12 core [...]

Q&A with James Boulton, Creative Director of Claessens International, London

Kate Belan — Thu, 09 Feb 2012 06:00:13 +0000

A world-renowned brand and design expert with the 35-year history, with dozen of international design awards, which has repositioned Glenfiddich three times and Campari and Chivas Regal twice, — this is all about Claessens International. Company’s creative director, James Boulton, shares his vision on some latest trends in packaging design for alcoholic drinks, talks about [...]

Have the Moon on a Stick This Valentine’s Day with Women’s Aid’s Cabinet of Dreams

Popsop Team — Thu, 09 Feb 2012 05:00:57 +0000

This Valentine’s Day, advertising agency Grey London has teamed up with national charity Women’s Aid to offer shoppers something a little more interesting than the usual chocolates or flowers with some truly magical, once-in-a-lifetime gifts. For over half a million women, Valentine’s Day is a day like any other—a day living in fear of their [...]

Red Bull Stratos Project Is to Break Records in Skydiving

Anna Sanina — Thu, 09 Feb 2012 05:00:53 +0000

Red Bull continues its Stratos Project which failed to launch in 2010 with a new attempt to “leap from the edge of space.” This August an Austrian athlete Felix Baumgartner will try to do this trick. Photo: Felix Baumgartner putting on the spacesuit, from www.redbullstratos.com Red Bull has signed Baumgartner who will skydive from a [...]

Denizen to Present a Team of Young International Explorers

Anna Rudenko — Thu, 09 Feb 2012 04:54:32 +0000

Denizen, the jeanswear brand created by Levi Strauss & Co. back in 2010, is announcing a new global campaign dubbed ‘We Are Explorers,’ which will see several ambassadors of the brand travelling across the globe and collecting creative inspirations. Levi’s is known for its love for journeys, exploring distant countries and getting new experiences (Levi’s Roadwear [...]

Nike Launches ‘Only The Strong’ SS2012 Campaign in Japan and Unveils ‘Space’ Styles in the U.S.

Anna Rudenko — Thu, 09 Feb 2012 04:53:22 +0000

Nike, which always chooses motivating names and slogans for its campaigns and encourages its fans to lead active lives (recently, it launched the #makeitcount movement), is now rolling out a new promotion dubbed ‘Only The Strong’ in Japan. On its official website, the sportswear manufacturer has posted a series of photos, shot in the different [...]

Venus and Olay Rolling out a New Razor

Anna Sanina — Thu, 09 Feb 2012 04:52:24 +0000

P&G USA’s brands Gillette Venus and Olay have teamed up to introduce a new premium standard in shaving, the new Gillette Venus & Olay razor. Venus provides the new product with its five-blade technology, while Olay helps to avoid skin dryness with skin conditioners for shave gel bars. Photo: Chrissy Teigen with the new Gillette Venus & Olay [...]

Cadbury Introducing Dairy Milk Bubbly and Joyville

Anna Sanina — Thu, 09 Feb 2012 04:51:21 +0000

Kraft Foods’ Cadbury has rolled out a new campaign to promote the new Dairy Milk Bubbly. The launch of new aerated chocolate is worth £6 million and includes the introducing of Joyville, an imaginary land where chocolate is made. Photo: Cadbury Joyville fountain in Westfield Shopping Centre, London, from www.brandingmagazine.com To launch the funny campaign that seems [...]

BMW France Encourages Young Photographers to Apply for Its Residency Program

Anna Sanina — Thu, 09 Feb 2012 04:50:43 +0000

BMW France has announced an open call for applications for the 2012 residency program in Chalon-sur-Saône. The automaker has teamed up with the Nicéphore Niépce Museum to support contemporary photographic arts. Photo: Nicéphore Niépce Museum, from www.bmw.fr BMW is funding this residency at the Nicéphore Niépce Museum for the second year running. This year’s call [...]

ABSOLUT Recollects the History of London on the New Bottles

Anna Sanina — Wed, 08 Feb 2012 05:00:45 +0000

ABSOLUT has signed Gorillaz band artist Jamie Hewlett to design a new limited edition bottle for its vodka. The ABSOLUT London bottles are described as a “unique take on London’s style and fashion pioneers over the past 200 years”. Photo: ABSOLUT London bottle, from ABSOLUT Facebook page, clickable The bottles feature seven characters from the [...]

‘Point to Know’ Technologies: a Childhood Dream Becomes Reality

Anna Rudenko — Wed, 08 Feb 2012 04:59:37 +0000

Modern technologies can provide you with almost any kind of relevant information in just a blink of an eye—searching information on a PC at a desk has already became an essential part of our life, but with the rapid development of mobile technologies, tech giants are now offering us more opportunities as we can learn [...]

McDonald’s Remodeling Its Restaurants Globally

Anna Sanina — Wed, 08 Feb 2012 04:52:33 +0000

McDonald’s planning a big redesign of its restaurant interiors worldwide. Half-moon-shaped booths, low stools, wooden blinds and flat-screen TVs are to appear in the fully remodeled restaurants. Photo: A McDonald’s restaurant in Oak Brook, Ill., by Chuck Berman, Chicago Tribune The global renovation and rebuilding project is expected to boost sales, traffic and brand perception [...]

Daniel Craig to Star in Heineken’s New Advertising Campaign around SKYFALL

Popsop Team — Wed, 08 Feb 2012 04:52:19 +0000

HEINEKEN today announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the 6th consecutive James Bond film that the Heineken® [...]

Coca-Cola Has Announced Large Investments into the Brand Building

Anna Sanina — Wed, 08 Feb 2012 04:51:18 +0000

The Coca-Cola Company yesterday unveiled its full-year and fourth quarter 2011 operating results. Photo: the Coca-Cola logo The company reports it plans to cut $550 million to $650 million in annual costs by the end of 2015 and to reinvest the money in marketing and brand building. Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company, said, [...]