Pluble is back. Don’t be alarmed. Wait… what? Hehe, yes, after many months of being unable to do much other than lay in bed, we’re back. Many things are in store. Here’s a list of whats changing:

1. No longer blogging about specifically social media marketing. Why? Because I’d rather be spending my time implementing the techniques I’ve discussed already in to your sites and helping you and your brand gain exposure.
2. I’m making this site my freelance writing keystone. In my freelance writing career, I haven’t had somewhere to just send potential clients to as I hadn’t taken the time to setup an entire new brand for my freelance writing career.
3. I will now ramble occasionally. I like rambling and I think you’ll enjoy my in sight on random topics ranging from politics to my opinions on environmental issues which a great researcher on the subject, Raul Pacheco blogs about.

That’s it for now though, I’m not going to try and make you take any more change right now. (Of course I’ll have to force it upon you later though!) You’re going to be seeing very minor cosmetic changes to the site as I begin to tailor the functionality to all of my (often growing) needs.

Just take care, and don’t worry, I’m not going into the dark again

I’d like to take a moment to show you what I do day to day. This has been my schedule as I’ve been sick.

1. 9:00 AM – Out of bed, check email via iPod Touch.
2. 9:30 AM – Responding to email, checking Twitter, Facebook, etc
3. 9:45 AM – Turning on music browsing various sites
4. 11:00 AM – Check campaign statistics
5. 11:10 AM – Manage campaigns
6. 12:00 AM – Eat lunch
7. 2:00 PM – Work on various campaigns
8. 5:00 PM – Begin to look for new campaigns.
9. 7:00 PM – Start new campaigns

That’s really what I do all day. I just thought I’d take a moment and share my day to day routine as the start of a few future posts.

What is a social media landing page? It’s basically an entity that will offer viewers to get your various social network ID’s and connect with you. Here’s a spin though, we’re going to be using organic SEO traffic. You’re probably thinking, “What is he talking about?” Well, I sort of am to because I think I’ve timed this post wrong, but oh well, I’ll be explaining social media landing page idealogies in a later post.

What we’re going to do, is design a landing page that has your social networking details on it such as Twitter ID and such in a way that it’ll be above the fold of the page. We’re going to be playful though and include a highly SEO enhanced article below this though to get search engine rankings though. Now the key thing though, is that you have to have a nice niche that you can write an article about with keywords in it that you have selected using SEObook’s keyword tool or the like. You need to keep in mind though, that the article needs to be user friendly and actually be worth while to read so that they’ll want to connect with you.

The whole idea about this method is to increase your potential connections and increase relationships with other people in your niche. Here’s a list of what you must do:

1. Design the landing page. You might want to go with a side by side where the details are next to your article or maybe the details above and the article below.
2. Research the niche keywords. Pick about 5 keywords that are highly targetted at your niche and then write an SEO enhanced article that is helpful to the user.
3. Build links. I’m thinking that the best way to quickly build your links for this method are going to be to just write about 5 articles at EzineAritlces and GoArticles and link back to your landing page with your target keywords. Build some Squidoo Lenses if you like.
4. Wait. You just have to wait for Google to index your landing page and links now. This may or may not help you, it’s just an idea I had, I’ve actually never tried it but might in the future.

This weekend has been quite amazing. It’s also been a learning experience. I have learnt something from ice cubes. They’ve taught me that most of the time, the majority of the incoming Internet marketers will melt away. What you need to do in order to succeed, is lock yourself in a freezer. No, not literally, metaphorically. (I do not take responsibility if you actually put yourself in a freezer). How do you go about this? Here:

1. Be transparent. Don’t separate your life from your blog. Blend them together and prove to your readers that you’re a real person and not an outsourcing company in India.
2. Be credible. Being credible plays a large factor on your success, if you can’t put your phone number in your email signature, then why should I be emailing you?
3. Be helpful. Helpful = acknowledgment. This turns into an automatic machine to get you promotion and coverage in your field as being helpful to a handful of people will take you a long way in terms of recommendations in such.

How do you go about implementing these?

1. By connecting. Go out and connect with other people.
2. By having a landing page. Whats this? I’ll be elaborating on this method in a few days. (So stay tuned)
3. By blogging and connecting. Make connections then send them to your blog. Write quality content. Read Problogger.net.

Yeah, just don’t melt away like all the others. Lock yourself in a freezer.

One of the ideologies that you need to keep in mind when utitlizing social media marketing is the fact that you need to have exceptional etiquette. With any social network, you need to use these. Today I’m going to write a list post defining what you need to keep in mind.

1. Responsive. You need to try and respond to messages and such as quickly as you can to look professional.
2. Kindness. If a connection needs help, assist them.
3. Professionalism. You need to sound professional at all times, never lose your cool.
4. Transparent. Blend your personal life with your social media life. People love that.
5. Caring. You need to sound caring.
6. Nice. You need to just be all around nice, you need to offer help, you need to sound nice, you need to act nice.

It’s not a huge post, but it’s just a post I plan on elaborating on later.

In this day in age, it would seem as though all users in Facebook love to try and beat other users at obtaining higher scores with Applications. This is good for social media marketers in a few ways.

1. Stuff goes viral. Stuff goes viral fast.
2. It’s easy to monetize.
   

You might be wondering how you go about monetization in the applications. It’s quite simple really, you can go with a network such as CPALead which offers the users surveys that they can fill out and receive currency or the like in your application. You can also load up AdSense or various CPA offers.

Some major types of applications that are popular with social media marketing are these:

1. Games. Games where you need to invite people or challenge others.
2. Gangs. People seem to love to build games. These allow users to invite other users thus causing a viral explosion.

Now that I’ve explained the basics of what these applications are good for marketing with, I’ll explain how you can be successful with this type of marketing.

1. Be credible. Don’t make your application spammy. This kills all chances of your application going viral.
2. Research the target demographic. Does your target market buy? Does your target market convert?

If you can put these two things in to effect, you’ll be quite successful. There are also a couple of things that you’re going to want to take advantage of since Facebook practically gives it to you on a plate,

1. Notifications. This allows every user who has the application installed to see a notification from your application when needed which allows them to remember your application.
2. Mass invites. Offer users incentives to invite other users such as extra features or such which causes a huge boom in viral traffic.

There are a couple things you need to keep in mind though, you need to know a good deal of PHP or another server side language that Facebook supports in order to code your application. You also have the opportunity to buy an already made application and customize or just completely outsource it.

You’re also going to need a nice web host that can handle the load of the application as Facebook doesn’t offer hosting for your applications. You’ll also need to install the Facebook Developer app on your Facebook account so that you can get your API keys. I’m not going to be teaching you about coding applications (right now, maybe a course at a later date?) but a simple Google search will help you.

The main summary is, create an application that people want to use. Moentize the heck out of it yet not being spammy. Promote your various products or brands. It just works. All you need to do is go out and try it now, you’ll be wondering why you hadn’t tried this sooner.

Groups are probably one of the most single effective tools I have come across in social media marketing in a while. What groups with Facebook allow you to do, is target tons and tons of users based on interests and even demographics by creating groups that mean something to them. Groups have an incredible viral aspect to them. They allow you to send out suggestions to all your friends when you join.

Imagine this: You create a group and you have 200 friends. You invite all those 200 friends to the group and say 80 of them join. Your group now has 81 people in it already. Say 30 of those people invite all of their friends and they each have about 300 friends on average (this is very common, as people on Facebook seem to know a lot of people. Successfool for instance, has 2000 some friends last time I checked). Maybe out of all of those 35 people that sent invites out, 150 from each person who sent an invite joined the group. You now have 4701 people in your group in a matter of hours. It keeps growing and growing.

You can’t however, just create a group and think people will join. You have to think about a few things:

1. They need to like it. If they have no interest in the group or the topic isn’t important to them, they’re not going to join.
2. You can’t be spammy AT ALL. This is very important. You can’t start selling the moment you create a  group. You must build up a credible group with followers and then sell to them things that they actually like which requires you to have a quality product.

What I want you to do, is go out and try this method. See how it works for you. Tweak everything until it works. Also, stay tuned for tomorrows post as I’m going to be talking about building Facebook profiles and how you properly need to create a fake identity.

Facebook means a couple things for social media marketing. Today I’d like to take a moment to examine what marketing with Facebook means for you and your business and why you need to be using it. This is the first of a small series of posts on Facebook that I’ll be doing, but today is just primarily to get your mind running. Without further ado, here’s why:

1. Facebook means targeted. Facebook can be laser targeted and over the next day or so, I’m going to teach you how to leverage this medium to your full potential. Using things like groups and various other suggestion applications, you can build a huge following and profile based around a niche which you can sell to.
2. Facebook means viral. Facebook is probably the easiest possible medium to use where you can have things go viral without even trying that hard. This causes massive amounts of traffic to your profile.
3. Facebook means quality. All the traffic on Facebook is simply quality. The users will convert if you do it right. You can’t cold sell. You have to build relationships within your groups that are credible before you sell at all.

Here’s a small list of what we’re going to be looking at in the future posts (coming tomorrow) about marketing with Facebook a la various techniques.

1. Facebook Application Marketing. I’m going to show you how you can use an application to bring in large amounts of return.
2. Facebook Group Marketing. Groups are amazing. They allow you to connect with users so quickly that you can build huge profiles at the same time based around different niches and have a large following while you make yourself credible almost instantly.
3. Viral marketing on Facebook. This is just so incredibly juicy that you’ll need a napkin. ‘Nuff said.

Again, I’m really looking forward to pushing out this content as it’s going to be so helpful with your social media marketing campaigns.

]]> http://pluble.net/2009/04/20/what-facebook-means-for-social-media-marketing-and-why-you-need-to-use-it/feed/ 2 http://pluble.net/2009/04/20/what-facebook-means-for-social-media-marketing-and-why-you-need-to-use-it/ http://feedproxy.google.com/~r/pluble/~3/AMLZHxsHDo8/ http://pluble.net/2009/04/19/a-whole-bunch-of-blog-posts-about-social-media-marketing-you-need-to-read/#comments Mon, 20 Apr 2009 00:09:06 +0000 Anthony Crognale http://pluble.net/?p=92

Today instead of writing a blog post, I decided to make a nice size list post with links to other posts. I’m just freaking link happy tonight as I had an amazing day even though I’m still sick.

1. Battle of the Internet Business Models
2. The Pillars of Social Media Success
3. Generational Marketing
4. What’s Oprah’s Effect on Twitter
5. The Real Meat of the Question
6. How To Demo Twitter
7. Facebook Manners and You (Okay, so it’s a video.)
8. 7 Rules of Viral Marketing with Twitter (This is a PDF)
9. Blogs, Books, and the Irony of Short
10. Social Media and SEO: 5 Essential Steps to Success
    

I was considering doing some more but A) I couldn’t find anymore, and B) My computer is lagging. If you have any posts you’d like me to include the next time I do this, please email me. (You can find my email on the contact page).

Yes, I know. This post title may stun you with the amount of crap that twitter gets spammed with by DM saying “Get 16,000 followers in bla bla bla”. I personally, could care less though about how many twitter followers I have. Here’s why.

1. Twitter is about building connections. Not being an attention whore. If you’re in this game to just go out and get a large amount of followers and spam them with affiliate links, you’re not doing it right.
2. Twitter is about updating. Twitter is NOT FOR MARKETING. Twitter is for UPDATING. Twitter is for knowing what other people are working on, not where to get cheap Viagra.

Now, the thing is, I don’t just use @pluble. I also use another Twitter account which I’m not going to say as I do actually use that for marketing. Yeah, I do realize I just contradicted myself. Here’s why:

1. Market Responsibly. I use two twitter accounts. One for building the Pluble brand and connecting with other marketers, and the other for marketing purposes such as pushing posts to a couple thousand followers. I use it responsibly though and provide tips on the other twitter account in a blogging sort of fashion so I’m actually providing something of use to the followers. I have however, made some extraordinary relationships on that other twitter account as well and has lead to some hilarious DM conversations.

My main idea of the post though, is that you shouldn’t even worry about Twitter followers as to build a solid business set in stone, you need to be building relationships and having good PR so that your business builds overtime and you look as credible as you really are.

As to auto-dming, please stop that as well. I personally send a personal DM to most of my new followers. Here’s a great post from Ed Dale entitled Damn it Twitter!!!! This Follow Thing Has Gone TOO Far!!!.