Petronela's Blog

Commercial fight: Greenpeace vs Nestle

admin — Sat, 03 Apr 2010 18:05:39 +0000

Have a break? from Greenpeace UK on Vimeo. There’s a fight between Greenpeace and Nestle. Greenpeace is blaming the KitKat producer Nestle company for using palm oil (key ingredient for products like KitKat) from producers who destroy rainforests in Indonesia. … Continue reading →

Print Ads of the Week 2: Gorilla as main character

admin — Sat, 03 Apr 2010 06:06:45 +0000

Florida Center Book & Film Festival: Gorilla Advertising Agency: Unitas/RNL, Santiago, Chile Land Rover: Gorilla Advertising Agency: Y&R, Milan, Italy I have to admit that I really, really, like my choice for this week’s prints, and the best thing I … Continue reading →

20 Things a Modern Designer Should Rock At

admin — Tue, 09 Feb 2010 14:53:38 +0000

More and more designers have come to understand that to be successful and to be meaningful, you need to do more than a website. You need to connect it with the offline world. Paid media is no longer enough to … Continue reading →

TV Spot Bud Light Campaign: Paintball

admin — Tue, 09 Feb 2010 10:58:57 +0000

A new TV spot in the continuing Bud Light campaign, directed by Tom Kuntz for DDB Chicago. Hope you enjoy Paintball, it sure made me laugh.

Inspiring Print Ads of the Week #1

admin — Tue, 09 Feb 2010 10:46:46 +0000

Wrigley’s Juicy Fruit: Shark To highlight a gum packed full of delicious juicy flavour, DDB Sydney showed in their print campaign various animals and cannibals choosing to chew Juicy Fruit over their usual meal. Yellow Pages: X-Ray To demonstrate Yellow … Continue reading →

A creative list of keywords to use in headlines

admin — Sun, 07 Feb 2010 07:39:07 +0000

So I was thinking about what to write on this blog, and I couldn’t think of anything. Literally. I have maybe 7 drafts worked up already and I just didn’t want to write about any of those topics. So I … Continue reading →

Online Ad: SMS for Haiti

admin — Sat, 06 Feb 2010 15:31:22 +0000

The agency N=5 Amsterdam created a very simple online ad to support donations via SMS for Haiti.

Berlusconi’s Bubble Print Ad

admin — Thu, 29 Oct 2009 09:25:42 +0000

The bubble is made of the most controversial statements of Silvio Berlusconi. Advertising Agency: Tita, Milan, Italy Executive Creative Director: Giuseppe Mazza Art Director: Annalisa Martinucci Copywriter: Davide Valenti Photographer: Enzo Monzino Published: October 2009

Gucci Launches iPhone Application

admin — Thu, 29 Oct 2009 09:16:38 +0000

There is no news that retailers are awaking to the world of mobile commerce. Asia’s led in development and use, the US is the next, following by Europe. So, Gucci has launched a new iPhone application to the world of … Continue reading →

Guinness: Halloween Ad

admin — Thu, 29 Oct 2009 08:55:54 +0000

The glass of Guinness is like a vampire, it has no reflection in the mirror. Remember, it’s a Halloween ad. Advertising Agency: Tempo Advertising, Romania Creative Directors: Adrian Preda, Bogdan Costin Art Director: Dan Costea Copywriter: Alina Rosioreanu Photographer: Valeriu … Continue reading →