I think it’s because they don’t understand the power they wield.

YOU probably don’t understand the power you wield. You’re more powerful than you think you are:

-The media is full of psychopaths who broadcast their mentality of oppression and despair. You, as an entrepreneur, live in a world of opportunity and cooperation. People do respect you and listen to you, whether you realize it or not. They know you’ve ventured farther than they have.

-For most people, their $1300 mortgage is a big deal. You face a $13,000 or $130,000 monthly payroll. You might as well be bench pressing 800 pounds for all they know. But you do it, month in, month out.

-You create a culture for your customers. In fact your #1 job as CEO is to establish the culture. We talk about “Planet Perry” in a tongue-in-cheek sort of way but I’m dead serious about establishing an atmosphere that is markedly different from the world around you. You should do the same.

-Everyone else is talking about problems, scandals and financial armageddon. You need to shine your spotlight on what people CAN do, what IS possible, the ingenuity that solves such problems.

-Most people devalue human beings and parade the bad ones for all to see. You can celebrate the good ones. “Do gooder” is not an insult, it is a compliment.

-You create a culture for your employees and contractors. Make them feel appreciated. You give ‘em the gold star when they come through for you and the good feelings flow outward to their customers, co-workers and families.

-You know something that most people don’t know: There is ALWAYS a way to turn lead into gold. There is ALWAYS an under-valued resource sitting right under your nose, that solves a problem for a person who’s standing right next to you, who will pay money for it.

-You know something else most people don’t know: Every second of every day, 10,000 people search the web and a whole bunch of ‘em don’t find what they’re looking for. As long as that’s true, there’s an opportunity for you.

Stand up, square your shoulders, walk tall. Defy the norm. Challenge the status quo. The hinges of history turn on “ordinary” people who do just that.

Perry Marshall

At Roundtable last month, Stew, who sells replacement parts for industrial equipment, revealed his #1 discovery in 2011: His customers will pay what to him seemed “exorbitant” prices, for next-day delivery of hard-to-find parts.

Today he’s getting $500 for parts he used to sell for $150, simply because he’s the only guy who’s figured out how to ship the stuff in 24 hours instead of five weeks. It’s a bargain for the customer because otherwise a costly machine sits idle.

This is only one example of how he’s re-engineered his biz during the last year. Almost none of it has been “copywriting” or “optimization.” He’s changing the game instead. Last year he tripled his profits; in June he took an 11-day vacation to Alaska and the business hummed along without him.

Are you using all the perfect techniques and best practices – but fixing the wrong problem?

http://www.perrymarshall.com/roundtable/

Perry Marshall

“On Valentines Day my family and I, along with some friends, were subjected to the most surreal, horrible, and scary experience at a local restaurant. We contested an $8 charge on our bill of over $250 and the owner and his friend blocked us in with his truck, cursed at us, threatened us with physical violence (fists and some sort of stick or club), and generally behaved unbelievably.

“My feeling of powerless was extreme, especially with my wife and children (and a 78 year old friend) at their mercy for over half an hour.”

Learn more here:

http://bingelela.info/

…and spread the word!

See Howie’s video at http://www.dailymotion.com/video/xoq815_bingelela-lodge-nightmare-bergville_travel

Farm Cats (Not pets, God help anyone who mistakes them for pets.)

Date: 2012-02-07, 8:29PM CST
Reply to: bkv6w-2840298169@sale.craigslist.org

If you must continue flagging this ad, please at least read it first, and maybe drop me an email and just let me know why. Is it because you think I’m selling pets? I’m not selling these cats, (they’re free) and they are NOT pets. They are highly trained, elite killing machines with an insatiable lust for blood. Do not mistake them for pets! These are working farm animals…

Barn Cats -

Feral, ferocious and bloodthirsty barn cats, free to a GOOD HOME. These vicious demon spawn cats will rain down hell fire and bring genocide to all rats and mice on your property. Free, if you can catch them. Not responsible for injuries. Bring gloves, they will cut you.

Call Alex, (901) 299-xxxx

But if you take them, YOU MUST BE SWEET TO THEM. I am. I bring them each a saucer full of sweet milk every morning, and they bring me the heads of small animals (and disturbingly less small animals) to show me what will happen if I don’t.

(…If I am breaking any rules here, I’ll stop. Just communicate with me, help me understand. I’m not breeding these cats for profit, not mistreating them – they have a good home, they’re happy cats. Don’t they look happy? It’s just that my property is now free of mice and rats, there are no more squirrels, rabbits, lizards or snakes to be seen within a mile, birds don’t come anymore, and the woods around my place are now creepy and silent. They are running out of victims and starting to eyeball my goats. I’m afraid to leave my wife at home alone. We are terrified in our own house. They’re not even hungry, they just want to kill. Please help.)

**These pictures are not of the actual cats I’m advertising. The actual cats cannot be photographed. They don’t even show reflections in mirrors. And there are countless legions of them, not just four.

• Location: Holly Springs
• it’s NOT ok to contact this poster with services or other commercial interests

That’s INSANE. But most of what happens on Wall Street is blind lumbering herds of animals getting roped by mercenary cowboys. What matters to you is how this is going to change the landscape.

Bottom line facts: Facebook’s operating expenses on their $3.7B are about $2.7B. They’re making about a $1 billion net income.

If their IPO goes super great, and they do get valued at $80 billion, then if they don’t get their ad sales up to $10 billion+ in the next couple of years, Mark Zuckerberg is gonna get a nasty spanking from the stock market.

You can only live on “Hey everybody, I’ve got 800 billion people, woo hoo!” for so long. Eventually you have to sell ads.

So here’s what’s gonna happen. Facebook has NO CHOICE but to get serious about their ad platform. They might get ‘er done with a carrot, or do it with a stick, but they WILL do it. They have no choice.

Practically speaking, businesses with a www.IsFBforMe.com score of 8-10 find FB advertising reasonably easy now. (If and only if they’ve read my book. I know that sounds like chest beating but it’s true. Facebook is NOT as straightforward as Google ads.)

After Facebook makes a bunch of upgrades they should’ve done 2 years ago, people with scores of 5, 6 and 7 will be able to generate biz on FB easily too.

If your score is 6+, you need to pay attention TODAY, not wait a year or two. Now is the wild west, when you can get 160 free acres of land. That window will rapidly close.

I do not advise you to buy Facebook stock. That’s what the dumb money’s gonna do. Here’s what the smart money does: Build real estate on the cheap land.

My advice to you is: Use Facebook to profile your customers. Find the fishing holes on Facebook that bring you new leads. Take Facebook Firestorm when we offer it (coming in March) – sign up for notification here.

I repeat: There will be smart money and there will be dumb money with the Facebook IPO. BE THE CONTRARIAN.

Perry Marshall