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<channel>
	<title>paulsutton.us</title>
	
	<link>http://paulsutton.us</link>
	<description>exploration in graphic design</description>
	<lastBuildDate>Fri, 29 Mar 2013 18:32:58 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
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		<title>Custom Responsive WordPress Theme Design and Development</title>
		<link>http://feedproxy.google.com/~r/paulsutton/~3/nH24wzADTOs/</link>
		<comments>http://paulsutton.us/custom-responsive-wordpress-theme-design-and-development/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 23:36:37 +0000</pubDate>
		<dc:creator>Paul Sutton</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[responsive]]></category>
		<category><![CDATA[theme]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://paulsutton.us/?p=9454</guid>
		<description><![CDATA[
Is your business lacking an online presence?
Are you intimidated by the thought of updating your own website, or worried about getting ahold of your site administrator when you need them the most?
Has your office manager reached his/her limits in Microsoft Publisher and/or Microsoft Word?
Do the Godaddy website templates just not understand your brand like you [...]]]></description>
				<content:encoded><![CDATA[<ul>
<li>Is your business lacking an online presence?</li>
<li>Are you intimidated by the thought of updating your own website, or worried about getting ahold of your site administrator when you need them the most?</li>
<li>Has your office manager reached his/her limits in Microsoft Publisher and/or Microsoft Word?</li>
<li>Do the Godaddy website templates just not understand your brand like you do?</li>
<li>Does your website look great (or not) on your computer&#8217;s browser, but fall short on mobile devices?</li>
</ul>
<p>If so, I can help. It&#8217;s never been more important to reach your clients on a global level, and I am here to make sure when they do reach you, their first impression&#8230;impresses!</p>
<p>Are you interested in competitive pricing on a CMS-based site (Content Management System), designed around your brand? <a href="http://paulsutton.us/for-hire/" title="For Hire">Please contact me now for a free quote</a>.</p>
<p><a href="http://paulsutton.us/wp-content/uploads/cantor-ftrd-full.jpg" rel="lightbox[9454]" title="Custom Responsive WordPress Theme Design and Development"><img src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/cantor-ftrd-full.jpg" alt="cantor-ftrd-full" width="490" height="354" class="lazy aligncenter size-full wp-image-9460" /><noscript rel="lightbox[9454]" title="Custom Responsive WordPress Theme Design and Development"><img src="http://paulsutton.us/wp-content/uploads/cantor-ftrd-full.jpg" alt="cantor-ftrd-full" width="490" height="354" class="aligncenter size-full wp-image-9460" /></noscript></a></p>
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		<item>
		<title>Yellowstone Bear World</title>
		<link>http://feedproxy.google.com/~r/paulsutton/~3/Wv1wNPAaJw0/</link>
		<comments>http://paulsutton.us/yellowstone-bear-world/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 16:00:54 +0000</pubDate>
		<dc:creator>Paul Sutton</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[bear world]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[yellowstone]]></category>

		<guid isPermaLink="false">http://paulsutton.us/?p=2721</guid>
		<description><![CDATA[Gearing up to be one of my more rewarding WordPress theme designs, as far as creative-impression goes, is Yellowstone Bear World.
The gentlemen of Yellowstone Bear World came to me with hopes of bringing the fun-spirited excitement that the Great American Road-Trip, partnered with the wildlife of the Yellowstone National Park&#8230; to the website. Of course, [...]]]></description>
				<content:encoded><![CDATA[<p>Gearing up to be one of my more rewarding WordPress theme designs, as far as creative-impression goes, is <a href="http://yellowstonebearworld.com/">Yellowstone Bear World</a>.</p>
<p>The gentlemen of Yellowstone Bear World came to me with hopes of bringing the fun-spirited excitement that the Great American Road-Trip, partnered with the wildlife of the Yellowstone National Park&#8230; to the website. Of course, giving the site a more professional look and encouraging social-engagement, was atop the list as well.</p>
<p>As with all successful projects, communication and constructive feedback is a must, and that is exactly what I got with these guys. Each level of the design phase has (in my opinion) elevated the concept and brought it closer to the goal.</p>
<p>Following is some of the presented proofs, with the fourth one being the final. Hop on over to the <a href="http://yellowstonebearworld.com/">Bear World website</a> and take a look, and  hey, if you&#8217;re looking for a great vacation idea, and want to get up-close-and-personal with the animals of Yellowstone&#8230;Bear World is your place.</p>
<p><a title="Yellowstone Bear World Design Proofs" rel="lightbox[ybw]" href="http://paulsutton.us/wp-content/uploads/ybw-thm-preview.jpg"><img class="lazy aligncenter size-full wp-image-2723" title="Yellowstone Bear World" src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/ybw-thm.jpg" alt="" width="490" height="535" /><noscript rel="lightbox[2721]" title="Yellowstone Bear World"><img class="aligncenter size-full wp-image-2723" title="Yellowstone Bear World" src="http://paulsutton.us/wp-content/uploads/ybw-thm.jpg" alt="" width="490" height="535" /></noscript></a></p>
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		<item>
		<title>BuildDirect Blog Redesign</title>
		<link>http://feedproxy.google.com/~r/paulsutton/~3/Dy1iBmotqfg/</link>
		<comments>http://paulsutton.us/builddirect-blog-redesign/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 22:00:29 +0000</pubDate>
		<dc:creator>Paul Sutton</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[builddirect]]></category>
		<category><![CDATA[genesis]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://paulsutton.us/?p=2594</guid>
		<description><![CDATA[Another great referral from my buddy Chuck Reynolds for a web site redesign. This one sparked my interest for more than a couple reasons. 
First, it gave me an opportunity to finally work with the Genesis Framework, one of the better WordPress frameworks available today, not to mention it was replacing an old, outdated-looking, difficult-to-customize, [...]]]></description>
				<content:encoded><![CDATA[<p>Another great referral from my buddy <a href="http://chuckreynolds.us/">Chuck Reynolds</a> for a web site redesign. This one sparked my interest for more than a couple reasons. </p>
<p>First, it gave me an opportunity to finally work with the <a href="http://www.studiopress.com/themes/genesis">Genesis Framework</a>, one of the better <a href="http://wordpress.org">WordPress</a> frameworks available today, not to mention it was replacing an old, outdated-looking, difficult-to-customize, Thesis theme (as seen in the screenshot below).</p>
<p>Second, it also gave me a chance to experiment with <a href="http://codex.wordpress.org/Create_A_Network">WordPress Multisite</a>. However, since the <a href="http://blog.builddirect.com">blog.BuildDirect.com</a> site is already so well established with articles and SEO rankings, WPMS was not a great option at the time. Importing so many posts can tend to get quirky when transferring to another WordPress install and the risk was not worth it. I did, however, really enjoy getting to work with a bigger site and WordPress MS, and hope to use it for a build sometime soon in the future.</p>
<p>Lastly, I had the pleasure of working with a great client in <a href="https://twitter.com/robdwoods">Rob Woods</a> and <a href="http://www.builddirect.com/">Build Direct</a>. I don&#8217;t know if it is because he is Canadian or what, but I&#8217;ve never worked with a nicer guy, not to mention professional and very well informed.</p>
<h3>This is how the site looked (with the Thesis theme) prior to the redesign.</h3>
<p><img src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/build-direct-old.jpg" alt="" title="Build Direct Blog before redesign" width="490" height="556" class="lazy aligncenter size-full wp-image-2599" /><noscript><img src="http://paulsutton.us/wp-content/uploads/build-direct-old.jpg" alt="" title="Build Direct Blog before redesign" width="490" height="556" class="aligncenter size-full wp-image-2599" /></noscript></p>
<h3>And after the redesign.</h3>
<p><a href="http://paulsutton.us/wp-content/uploads/build-direct-lg.jpg" rel="lightbox[2594]" title="Build Direct Blog after redesign"><img src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/build-direct-med.jpg" alt="" title="Build Direct Blog after redesign" width="490" height="792" class="lazy aligncenter size-full wp-image-2600" /><noscript rel="lightbox[2594]" title="Build Direct Blog after redesign"><img src="http://paulsutton.us/wp-content/uploads/build-direct-med.jpg" alt="" title="Build Direct Blog after redesign" width="490" height="792" class="aligncenter size-full wp-image-2600" /></noscript></a></p>
<p>Site link: <a href="http://blog.builddirect.com/">BuildDirect Blog</a></p>
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		<item>
		<title>Divorce Attorney Web Redesign</title>
		<link>http://feedproxy.google.com/~r/paulsutton/~3/XLw8DzKpT80/</link>
		<comments>http://paulsutton.us/divorce-attorney-web-redesign/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 23:12:43 +0000</pubDate>
		<dc:creator>Paul Sutton</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[new design]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://paulsutton.us/?p=1729</guid>
		<description><![CDATA[Client needed a site redesign and front-end development in a short amount of time (5 days). Happy to say I got it done in 4. Design approved in round 1 and coded out in 2 and a half days. I have wanted to experiment with subtle textures, mixed with attractive typography like this for awhile [...]]]></description>
				<content:encoded><![CDATA[<p>Client needed a site redesign and front-end development in a short amount of time (5 days). Happy to say I got it done in 4. Design approved in round 1 and coded out in 2 and a half days. I have wanted to experiment with subtle textures, mixed with attractive typography like this for awhile and I am happy with the depth created in the header, within the layers of cityscape.</p>
<h3>Update</h3>
<p>The <a href="#nycdc">first site redesign</a> transition went well enough that the client asked me to redesign another affiliate site, <a href="#60min">preview is below</a>.</p>
<h3>Before Redesign</h3>
<p><img src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/ntcdc-before.jpg" alt="old web site" title="New York Divorce Center web site before redesign" width="490" height="500" class="lazy size-full wp-image-1734" /><noscript><img src="http://paulsutton.us/wp-content/uploads/ntcdc-before.jpg" alt="old web site" title="New York Divorce Center web site before redesign" width="490" height="500" class="size-full wp-image-1734" /></noscript></p>
<h3>After Redesign</h3>
<p><a href="http://paulsutton.us/wp-content/uploads/ntcdc-after-lg.jpg" rel="lightbox[nyc]" name="nycdc" title="Full Size preview of New York City Divorce Center after redesign"><img src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/ntcdc-after.jpg" alt="" title="Full Size preview of New York City Divorce Center after redesign" width="490" height="500" class="lazy aligncenter size-full wp-image-1743" /><noscript rel="lightbox[1729]" title="Full Size preview of New York City Divorce Center after redesign"><img src="http://paulsutton.us/wp-content/uploads/ntcdc-after.jpg" alt="" title="Full Size preview of New York City Divorce Center after redesign" width="490" height="500" class="aligncenter size-full wp-image-1743" /></noscript></a></p>
<p><a href="http://paulsutton.us/wp-content/uploads/60min-lg.jpg" rel="lightbox[nyc]" name="60min" title="60min Divorce"><img src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/60min.jpg" alt="" title="60min Divorce" width="490" height="500" class="lazy aligncenter size-full wp-image-2486" /><noscript rel="lightbox[1729]" title="60min Divorce"><img src="http://paulsutton.us/wp-content/uploads/60min.jpg" alt="" title="60min Divorce" width="490" height="500" class="aligncenter size-full wp-image-2486" /></noscript></a></p>
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		<item>
		<title>Graphical Update for Logoall</title>
		<link>http://feedproxy.google.com/~r/paulsutton/~3/ttvOsecNDho/</link>
		<comments>http://paulsutton.us/graphical-update-for-logoall/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 17:01:49 +0000</pubDate>
		<dc:creator>Paul Sutton</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logoall]]></category>
		<category><![CDATA[manipulation]]></category>
		<category><![CDATA[Photoshop]]></category>

		<guid isPermaLink="false">http://paulsutton.us/?p=637</guid>
		<description><![CDATA[Quick update to the Logoall.com site theme. The stagnant site just needed some fresh updates. I built the new theme around a  Photoshop tutorial I did awhile back. I brought a little more of my style into this one, as the previous design was more &#8216;toned-down&#8217;, if you will. Sometimes I think I should [...]]]></description>
				<content:encoded><![CDATA[<p>Quick update to the <a href="http://paulsutton.us/logoall-web-site/"><del datetime="2011-03-01T22:39:03+00:00">Logoall.com</del></a> site theme. The stagnant site just needed some fresh updates. I built the new theme around a  Photoshop tutorial I did awhile back. I brought a little more of my style into this one, as the previous design was more &#8216;toned-down&#8217;, if you will. Sometimes I think I should be designing movie posters as much as I enjoy creating elaborate, intensely-graphical and fantastical scenes.</p>
<p>Here is a preview of the site before the update.</p>
<p style="text-align: center;"><img class="lazy aligncenter size-full wp-image-385" title="LogoALL before redesign" src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/2009/08/logoall-featured1.jpg" alt="" width="490" height="180" /><noscript><img class="aligncenter size-full wp-image-385" title="LogoALL before redesign" src="http://paulsutton.us/wp-content/uploads/2009/08/logoall-featured1.jpg" alt="" width="490" height="180" /></noscript></p>
<p>New design.</p>
<p><a href="http://www.flickr.com/photos/paul-sutton/4706675358/"><img class="lazy aligncenter size-full wp-image-640" title="LogoALL after new graphics" src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/2010/06/logoall-full.jpg" alt="" width="490" height="413" /><noscript><img class="aligncenter size-full wp-image-640" title="LogoALL after new graphics" src="http://paulsutton.us/wp-content/uploads/2010/06/logoall-full.jpg" alt="" width="490" height="413" /></noscript></a></p>
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		<title>HDR, Photoshop and Composite Fun</title>
		<link>http://feedproxy.google.com/~r/paulsutton/~3/aHtIcHw3HYs/</link>
		<comments>http://paulsutton.us/hdr-photoshop-composite/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 23:04:42 +0000</pubDate>
		<dc:creator>Paul Sutton</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[composite]]></category>
		<category><![CDATA[hdr]]></category>
		<category><![CDATA[photomatix]]></category>
		<category><![CDATA[Photoshop]]></category>

		<guid isPermaLink="false">http://paulsutton.us/?p=592</guid>
		<description><![CDATA[I had a little down time over the weekend so I decided to have a little fun with Photoshop, again. Seems anytime I am bored, Photoshop always remedies this &#8216;boring&#8217; thing.
I&#8217;ve had some old, pretty horrible digital-camera vacation photographs stored away on my hard drive. After going through them I picked out a potentially-worthy candidate. [...]]]></description>
				<content:encoded><![CDATA[<p>I had a little down time over the weekend so I decided to have a little fun with Photoshop, again. Seems anytime I am bored, Photoshop always remedies this &#8216;boring&#8217; thing.</p>
<p>I&#8217;ve had some old, pretty horrible digital-camera vacation photographs stored away on my hard drive. After going through them I picked out a potentially-worthy candidate. Below is the first choice, in its original state.</p>
<p style="text-align: center;"><img class="lazy aligncenter size-full wp-image-596" title="Vacation photo from Rodeo Drive, California -- Pre Processing" src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/2010/06/0.jpg" alt="" width="490" height="327" /><noscript><img class="aligncenter size-full wp-image-596" title="Vacation photo from Rodeo Drive, California -- Pre Processing" src="http://paulsutton.us/wp-content/uploads/2010/06/0.jpg" alt="" width="490" height="327" /></noscript></p>
<p>The point of this little project was to see if I could take an uninteresting, badly-exposed photo and make it fun. First off is to do the classic <a href="http://tinyurl.com/24v2s2v">Photoshop-HDR fake process</a> within Photoshop and then adjust the tones in PhotoMatix. After quite a bit of processing, below is the result after HDR, PhotoMatix and minor composites. For those of you not familiar with <a href="http://tinyurl.com/mhscwm">HDR Photography</a>.</p>
<p><img class="lazy aligncenter size-full wp-image-600" title="HDR and Photoshop Result" src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/2010/06/2.jpg" alt="" width="490" height="327" /><noscript><img class="aligncenter size-full wp-image-600" title="HDR and Photoshop Result" src="http://paulsutton.us/wp-content/uploads/2010/06/2.jpg" alt="" width="490" height="327" /></noscript></p>
<p>After the previous step, I showed my friend Vanessa, and having an even-more-twisted imagination than myself, she started offering suggestions on elements I could add. At this point I decided to make it a full-on-composite, or manipulation. After a day and a half of collaboration, below is the result.</p>
<p><a href="http://www.flickr.com/photos/paul-sutton/4701425964/sizes/l/"><img class="lazy aligncenter size-full wp-image-604" title="Final Composite" src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/2010/06/3.jpg" alt="Click for large preview" width="490" height="327" /><noscript><img class="aligncenter size-full wp-image-604" title="Final Composite" src="http://paulsutton.us/wp-content/uploads/2010/06/3.jpg" alt="Click for large preview" width="490" height="327" /></noscript></a></p>
<p>Click the image to see a larger preview in my <a href="http://www.flickr.com/photos/paul-sutton/4701425964/sizes/l/">Flickr account</a>. If your computing with some real processing power, see all the details in its <a href="http://paulsutton.us/wp-content/uploads/hdr-final.jpg">full-sized-glory</a>.</p>
<p>UPDATE: Decided to take a stroll down Rodeo Dr. (via <a href="http://bit.ly/91Hr77">Google Street View</a>) and was lucky enough to find this house. Thought it would be fun to compare the house to the image.</p>
<p><iframe class="maps" width="488" height="327" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps?f=q&amp;source=s_q&amp;hl=en&amp;geocode=&amp;q=Rodeo+Dr,+Los+Angeles,+California+90035&amp;sll=37.0625,-95.677068&amp;sspn=49.310476,114.169922&amp;ie=UTF8&amp;hq=&amp;hnear=Rodeo+Dr,+Los+Angeles,+California+90035&amp;t=h&amp;ll=34.075586,-118.410494&amp;spn=0.000726,0.001306&amp;z=19&amp;iwloc=A&amp;output=embed"></iframe></p>
<p>It seems Google Maps no longer allows embedded StreetView previews, so<br />
<small><a href="http://maps.google.com/maps?f=q&amp;source=embed&amp;hl=en&amp;geocode=&amp;q=Rodeo+Dr,+Los+Angeles,+California+90035&amp;sll=37.0625,-95.677068&amp;sspn=49.310476,114.169922&amp;ie=UTF8&amp;hq=&amp;hnear=Rodeo+Dr,+Los+Angeles,+California+90035&amp;t=h&amp;ll=34.075586,-118.410494&amp;spn=0.000726,0.001306&amp;z=19&amp;iwloc=A" style="text-align:left">go here to see it with StreetView</a></small>. It is the house on the corner of Elevado Ave. and North Rodeo Dr.</p>
<p><small>FYI, the project was done for fun, nothing at all commercial about it. Many of the elements are obviously copyright their respective owners and you may use as you&#8217;d like, aside from claiming it as your own.</small></p>
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		<title>Finding Clarity in a Noisy World</title>
		<link>http://feedproxy.google.com/~r/paulsutton/~3/qqbT2_GFTMs/</link>
		<comments>http://paulsutton.us/finding-clarity-in-a-noisy-world/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 22:49:07 +0000</pubDate>
		<dc:creator>Paul Sutton</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://paulsutton.us/?p=553</guid>
		<description><![CDATA[What is it that drives you? What is it that causes you to react to your emotions the way that you do? Is it psychological? Maybe necessity? Age? Experience? Ego? Whatever it is, are you reacting in a manner that is constructive to not only your own progression but that of those close enough to [...]]]></description>
				<content:encoded><![CDATA[<p>What is it that drives you? What is it that causes you to react to your emotions the way that you do? Is it psychological? Maybe necessity? Age? Experience? Ego? Whatever it is, are you reacting in a manner that is constructive to not only your own progression but that of those close enough to hear you?</p>
<p>Something I have noticed as the clock continues to tic and the lines around my eyes become more defined, is the way that I handle and react to written dialogue. The cliche about <strong><i>age</i></strong> and <strong><em>wisdom</em></strong> takes on a new meaning as I no longer feel like I need to be &#8220;right&#8221; or have the conclusive answer to the topic at hand. The piss-and-vinegar has dried up and I am more in-tuned and focused on finding a solution to the problem, rather than adding to it.</p>
<p>One thing I can be sure of is that the more you close yourself to criticism and the more you take yourself serious, the more others will not. Don&#8217;t get me wrong, if something seems out-of-place or makes no sense to you, challenge it, don&#8217;t be afraid to be wrong&#8230; there are plenty of experts willing to explain. Asking the questions or challenging a point-of-view will also spark others to explore it and possibly have alternative, (in some cases) better views or solutions.</p>
<p>No matter how much static you create, if you aren&#8217;t aiming it in the right direction, it is only noise. Make it be heard.</p>
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		<title>Defining the Lines of Graphic Design</title>
		<link>http://feedproxy.google.com/~r/paulsutton/~3/6vHcnJRSSew/</link>
		<comments>http://paulsutton.us/defining-the-lines-of-graphic-design/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 05:38:22 +0000</pubDate>
		<dc:creator>Paul Sutton</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[graphic design]]></category>

		<guid isPermaLink="false">http://paulsutton.us/?p=439</guid>
		<description><![CDATA[I have recently read a few articles discussing the titles that go along with the &#8220;graphic designer&#8221;, unfortunately the one that stuck out in my head the most, I could not find&#8230; (Twitter search fail) but that&#8217;s ok, that only means I am forced to rely strictly on my own beliefs rather than make comparisons [...]]]></description>
				<content:encoded><![CDATA[<p>I have recently read a few articles discussing the titles that go along with the &#8220;graphic designer&#8221;, unfortunately the one that stuck out in my head the most, I could not find&#8230; (<a href="http://twitter.com/#search?q=graphic%20design">Twitter search fail</a>) but that&#8217;s ok, that only means I am forced to rely strictly on my own beliefs rather than make comparisons with others.</p>
<p style="text-align: center;"><img class="lazy aligncenter size-full wp-image-484" src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/2009/09/gd-defined2.jpg" alt="Defining Graphic Design" width="490" height="180" /><noscript><img class="aligncenter size-full wp-image-484" src="http://paulsutton.us/wp-content/uploads/2009/09/gd-defined2.jpg" alt="Defining Graphic Design" width="490" height="180" /></noscript></p>
<p>The point of this post isn&#8217;t to debunk anything that I have read, nor jump on any bandwagons of ideas that I have absorbed over the years&#8230; rather, it is a &#8220;real time&#8221; personal exploration of what distinguishes the differences. Generally when I am &#8220;forced&#8221; to fill out some <strong>form</strong> or <strong>online depiction of my portfolio persona</strong>, the first thing that comes to mind is &#8220;graphic designer&#8221;. I never fail to hesitate thinking &#8220;if I generalize myself as a graphic designer&#8221;, &#8221; does that in-turn limit others perception of my capabilities?&#8221; I am then forced to analyze whom the information is intended for and then alter my input based on that.</p>
<p>The plain truth is, I am versed in multiple <em>design</em> mediums (Flash, web, print, branding, etc&#8230;). Even though I haven&#8217;t found myself using Flash for quite some time, I can nonetheless build a site or presentation using Flash. Most of the &#8220;design&#8221; work that I do (based on hours alone), is related to web site design (mostly development). But I can&#8217;t use &#8220;web site designer&#8221; for everything either, that&#8217;s way too specific, especially if you&#8217;re looking for someone to design you a logo.</p>
<p>Lately, with the rise in popularity of the buzz term &#8220;user-experience&#8221; designer or UX, that seems to be the direction a lot are going. Though once again, it&#8217;s too generalized. It would seem that if your designing for the web, user-experience would be included.</p>
<p>I completely understand the need for having various titles for all facets of the graphic design industry. It&#8217;s obvious there are schools that are teaching these specific fields and some web designers don&#8217;t have the slightest clue what a print designer does, and vice versa.</p>
<h2>Update</h2>
<p>As I am cross-referencing my facts, I ran across <a href="http://jasonsantamaria.com/articles/explain-yourself/">Jason Santa Maria&#8217;s post</a> regarding the same issue. It seems this is a common topic and obviously the lines are still blurred.</p>
<p><strong>Conclusion</strong>: As I sit here attempting to talk myself into settling on one term, I realize it&#8217;s not going to happen. The lines are too blurred and that is the whole reason it has not been decided on as of yet. I am interested in what you, as a designer or spectator, think of the subject and would like your input.</p>
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		<title>Logoall Web Site</title>
		<link>http://feedproxy.google.com/~r/paulsutton/~3/rk5nbhvsY8c/</link>
		<comments>http://paulsutton.us/logoall-web-site/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 04:25:34 +0000</pubDate>
		<dc:creator>Paul Sutton</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[logoall]]></category>
		<category><![CDATA[new design]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://paulsutton.us/?p=377</guid>
		<description><![CDATA[A lot of internal changes have taken place at my day job in the last year, one of them being a complete restructuring of the companies objective and bringing all of the services we offer into one main brand, also know as Logoall Branding Agency.
 Logoall used to be divided into 3 separate entities: WebMediaRx, [...]]]></description>
				<content:encoded><![CDATA[<p>A lot of internal changes have taken place at my day job in the last year, one of them being a complete restructuring of the companies objective and bringing all of the services we offer into one main brand, also know as <a href="http://paulsutton.us/logoall-web-site/"><del datetime="2011-03-01T22:35:56+00:00">Logoall Branding Agency</del></a>.</p>
<p> Logoall used to be divided into 3 separate entities: <strong>WebMediaRx</strong>, whose services included general graphic design, web sites and branding services, <strong>Practice Identity</strong>, which offered pre-designed, customizable and affordable web site templates and the original <strong>LogoALL</strong>, which focused primarily on the apparel and promotions aspect of the industry.</p>
<p>The new <a href="http://paulsutton.us/logoall-web-site/"><del datetime="2011-03-01T22:35:56+00:00">LogoALL.com</del></a> is now the hub of all our services and respectfully named LogoALL Branding Agency.</p>
<p><a href="http://www.flickr.com/photos/paul-sutton/3854831746/"><img src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/2009/08/logoall-featured.jpg" alt="The new Logoall.com" title="The new Logoall.com" width="490" height="180" class="lazy aligncenter size-full wp-image-378" /><noscript><img src="http://paulsutton.us/wp-content/uploads/2009/08/logoall-featured.jpg" alt="The new Logoall.com" title="The new Logoall.com" width="490" height="180" class="aligncenter size-full wp-image-378" /></noscript></a></p>
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		<title>Mill Avenue Directory Brochures</title>
		<link>http://feedproxy.google.com/~r/paulsutton/~3/PyP2YybXFh4/</link>
		<comments>http://paulsutton.us/mill-avenue-directory-brochures/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 04:42:57 +0000</pubDate>
		<dc:creator>Paul Sutton</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[directory]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[Mill Avenue]]></category>

		<guid isPermaLink="false">http://paulsutton.us/?p=263</guid>
		<description><![CDATA[Two months, a 100mb Adobe Illustrator file, a computer upgrade, 50,000 revisions, and a slight delay from the print press&#8230; and the Mill Avenue directory brochures are complete!
It was a battle at just about every turn; the map alone (the 100+mb Illustrator file) pushed my 32bit XP machine to its limits, resulting in an upgrade [...]]]></description>
				<content:encoded><![CDATA[<p>Two months, a 100mb Adobe Illustrator file, a computer upgrade, 50,000 revisions, and a slight delay from the print press&#8230; and the Mill Avenue directory brochures are complete!<br />
It was a battle at just about every turn; the map alone (the 100+mb Illustrator file) pushed my 32bit XP machine to its limits, resulting in an upgrade to the 64bit machine. The fact that it will be used as a tool to aid in the navigation to downtown tourists meant that it had to be passed around many sets of eyeballs to ensure accuracy and readability, hence the 50,000 updates (slight exaggeration). Not to mention that since it was a custom cut size, double gate fold meant that the guaranteed in-hands date did not apply to this order, resulting in a delay in delivery&#8230; <strong>Nonetheless, it is complete and I could not be happier.</strong></p>
<p style="text-align: center;"><a href="http://www.flickr.com/photos/paul-sutton/3634903348/"><img class="lazy aligncenter size-full wp-image-269" title="Mill Avenue District brochures" src="http://paulsutton.us/wp-content/plugins/jquery-image-lazy-loading/images/grey.gif" data-original="http://paulsutton.us/wp-content/uploads/2009/06/mad-directory.jpg" alt="Mad Directory Brochures" width="490" height="180" /><noscript><img class="aligncenter size-full wp-image-269" title="Mill Avenue District brochures" src="http://paulsutton.us/wp-content/uploads/2009/06/mad-directory.jpg" alt="Mad Directory Brochures" width="490" height="180" /></noscript></a></p>
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