Overview Of Webinar:
1) Start with a Strategic plan, measurable objectives.
2) Do Competitive research
3) Use tools for your keywords (free online)
4) Plan your budget and bidding…prepared for flexible up or down
5) Plan a mix of media: Google, Yahoo, MSN, etc
6) Target: geographical with keywords and message
7) Jump in and start testing -it’s a real time, trial and error, process.
8 ) Track, report analyzed, and refine
———–
Do a test your self for PPC:
Do a Google search and think about where you would click.
In high ranking organic results 70% of users still prefer to click on left side, not the PPC on
right of search results
—————
5 Ideas for a winning strategy
1) Relevant/Target message, Copy/Keywords/ landing page
2) Use available real estate wisely (35 character limit)
3) Read their minds: Dynamic Keyword Insertion
4) The Margie Trick : Display URL
(Margie was giving the webinar)
5) Use ‘Eye Grabbers": Symbols & Numbers in your ad
———

Winning lay out using 5 Ideas above:
1)Keywords: i.e Tigers was the example give. Need to be specific. Tigers brought results to broad. You will be wasting your time and money
2) Use available Real Estate strive for 75% +  Aproximatley 33 characters in the ad
3){Keyword: Health Insurance Quotes} Appears in Bold
if exact match to user query
4)Display URL must go to the Landing. Make a custum Page URL, so it looks more relevant in the ad listing
**Tip—-you can remove the www. from the ad and give yourself 4 more characters
5) Use Symbols & Numbers (Google does NOT allow @ ~ | and other unusual)
—Although when using ‘Eye grabbers’ don’t let it become cryptic with to many
Example :
PLAYSTATION 120GB
Save up to 5% +
$9.99 Flat Shipping
GamingOnly.com/playstation120gb

Landing page success
Google reports about 50%-80% bounce rate for landing pages
Landing page relevancy to keywords and ads – Google Quality Score
Google Quality score now determines your minimum CPC, impressions and positions

What Works On the Page/Lander:
Focus the reader – i.e create a funnel (no extra navigation on the pages)
Add a UVP – Unique Value Proposition like an ebook download. Or the first chapter, a tool or article. Some sort of MUST have a call to action.
Testimonials about your product or service speaks volumes. Be sure to have a few of those on page
Offer more content upon conversion(give preview -directly related to UVP above )
A pic is worth 1000 words, but text is still important.
Fulfill the promise in the ad copy. NO Bait and Switch! Google will smack you down!
Relevant content on landing page will give a higher Quality Score and help your positions

Example Used:
eDiet.com home page is a great landing page.
They push the sale from the very home page
Search Google for: Adkins Diet…
The page created and owned by eDiet on the results pages takes you to a custom landing page.
Point being you can use a the home page, custom page or a inner page of the site.
Test and track to see which brought in more ROI..
What to test and track?
Keywords
Creatives
Offers
and landing pages
Cost per conversion
Track ROI with advance tracking using amounts.
**Final tip: Use Google Website Optimizer and dynamically test landing pages, offers, creative, etc. A/B testing. You will need some technical no-how to set it up. Once you have the understanding and it’s all set up it is well worth it.

Something New in the Works:

Margie also demo’ed that Google is offering something new..a beta + drop-down that will show products
images, prices and titles in the sidebar adds. It looked very good. To have products images right there in the sidebar ad. I would think those would help decide which web surfer/searchers are more serious about buying. I mean they can see some images without ever clicking through the ad to the lander. That saves you some $$$ on those that may just click through to see some type of product. Very cool new feature. No idea when it will be released…and I wish i captured a screen shot.

Testing with:
3 ads in an add group based on volume and Click-thru and conversion
Retire the ads that aren’t measuring up.

Google search network: Adwords
Also Google offers a Content network. (pick and choose which networks/websites) your ad will show up on. Getting more targeted placement on websites that YOU CHOOSE.
Nifty tool mentioned:
SpyFu: Spy on your online competitors. Download competitors keywords and adwords.

Another good webinar.

Thanks Jay at TenGoldenRules. Looking forward to the next on!

This a a brife recap of what was discussed at the GoToWebinar about Twitter:
(hosted by Jay Berkowitz, Gail Goodwin-motivational speaker(InspireMeToday), Iconic88, Warren Whitlock wrote "twitter revolution"

Starting with a brief explanation of what Twitter is:
Twitter is an incredible news feed and Micro-blogging in 140 characters or less.

Then the panel moved into the outline of Good Twitter Tips:

1#How to build a following:
Follow those that are in the sidebar of people you like, chances are they will have similar interest.

2#Good basic profile
Good Head Shot, description/bio, and link, you only get one link.
Twitter is searchable from google so make it authentic, about you and use your link.

3#Follow a few people and listen before you speak.
Get a feel for what is going on in your "new tribe/community"

4# write some great tweets…why?
So people will get a feel for what your twitter stream will be filled with.
What is a great tweet? Answering a question, being of service, being positive.
You can find question by searching twiiter using the "?" Both to answer questions and to find answers to your questions, much like people are using google and yahoo.

5# Follow the Leaders – where are the leaders located?
Check out:
WeFollow.com WeFollow is a directory of Twitter users organized by interests.
TwitterGrader.com Twitter Grader : Measure the power and authority of your twitter profile (can check top twitters by geo-location)
 Twitteriti.com The World of Twitter and Microblogging "ideas to follow top 100 from here"
Technorati’s Real-time search for user-generated media (including weblogs) by tag or keyword. Also provides popularity indexes. Follow top 100. 
Then get in the converstation using the @ sign.  (you should have some tweets going alreay in your stream, nobody wants to follow a tweeter with no tweets!)

6# RT (ReTweet) with an @ sign
Sharing others information is siting the source, which can lead to others RT your tweets. Try  using only 100 characters to leave room for a comment by the ReTweeter.

7# Search.Twitter.com
The instantaneous search, Real time search results. Did you know Google recently offered Twitter a Billion Dollars to acquire it. Most likely for the search.

Tip interlude: Hash-tag # a way to create taging information around a common term.
i.e #iranelections or at Blogworld Convention #BWE09

8# Upgrade your profile
use a custom background that matches your site, personality, a new promo, specials, books you author, etc.
It doesn’t have to stay static.

9# Play with some twitter apps, like
tweetdeck, split tweet, seemic-desktop, peoplebrowsr
bit.ly (shorten a url, and track the named link…cool custom twitter link with stats!)
tweetlater (is now socialOomph) for autoposting/sechuled posts. It’s useful before events your going to attend. Set to go off 5 mins before the event starts.

10# Three E’s of Social Media
1) Educate – Help someone, answers a question, point them/link them in the right direction
2) Entertain – Be funny, link to videos, music, etc.
3) Engage -  use the @ sign and be involved in a converstation. Don’t let your twitter account, or any social account, stay dormant!
Also know as the the Two L’s :: Listen and Love

All in all it was a good webinar. I was refreshed on some things, learned some new things, gathered some great links, apps,  and resources… all shared above.
Happy twittering

-Brian

So why bother signing up if you have to open up all your social apps in new windows and tabs? For one really good reason, if for no other reason that this. You can login to your ping account and post a link back to your new product, service, special your running, event your holding, picture you just uploaded of you and your favorite celebrity, etc. and it hits all your other online accounts that you have connected to it. Bamb! One post and out to over 40 different sites*!  *if you have an account at all 40 sites they currently offer.

Ping does just what the name sounds like it does. For those in the know, pings in blogging are: an XML-RPC-based push mechanism by which a weblog notifies a server that its content has been updated. Source

So when you ping make sure you are doing so in way that requires little to no replys via the onslaught of social media outlets of which you are a memeber. Think of it as simply Link Dropping

Happy Pinging

You see those those late night infomercials that have the very tiny print at the bottom of the screen claiming this is a paid advertisement. Bloggers who are giving paid testimonials need to do a MUCH better job of letting their readers know that they are being compensated for their endorsements of the products and services they are reviewing. The advertisiers are not off the hook all together. They need to make it known to the bloggers that a disclosure is required now.

Who dares claim this needs to happen? Well none other than the FTC.
Some noteworthy quotes:

"For bloggers, the FTC stopped short of specifying how they must disclose conflicts of interest. Rich Cleland, assistant director of the FTC’s advertising practices division, said the disclosure must be "clear and conspicuous," no matter what form it will take."

"To placate such fears, Cleland said the FTC will more likely go after an advertiser instead of a blogger for violations. The exception would be a blogger who runs a "substantial" operation that violates FTC rules and already received a warning, he said."

Start of article:

FTC: Bloggers, testimonials need better disclosure

FTC: Bloggers must disclose freebies or payments; testimonials to reflect typical results

The Federal Trade Commission on Monday took steps to make product information and online reviews more accurate for consumers, regulating blogging for the first time and mandating that testimonials reflect typical results.

The FTC will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren’t typical.

Go to the original article _

If you’re unfamiliar with what ad networks are, they’re companies that partner with advertisers and publishers to buy and sell ads on sites they don’t own themselves, similar to AdSense. Ads from these networks will compete with Google ads to show on publisher sites, and the ad generating the highest revenue for publishers will be displayed.

To ensure the quality of the ads appearing on your sites, we’re certifying all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. You’ll also have control over which networks can show ads on your pages — you can choose to opt out of receiving ads from specific networks, or all networks completely. This means you can continue to show ads from only AdWords advertisers if you’d like.

On June 16th at 9:00a.m (CEDT) We will reinvent the web. And hidden in the source code:

We start our little story with the invention of the modern day computer. Over the years, the computers grew in numbers, and the next natural step in the evolution was to connect them together. To share things. But as these little networks grew, some computers gained more power than the rest and called themselves servers. Today, millions of people are connected together in a great web …

Ok I’m more than a little curious…so I’ll be checking back in in less than 24 hours. Reinvent the web? hmmm what web are they talking about. mobile…social networking…powerful browser integrated with cloud computing?

Jamie’s voice has been described as: Warm, Sexy, Lush, Vibrant, Sultry, Hip, Sophisticated, Fresh, Youthful, Friendly, Professional, Sweet, Real, Sensual, Inviting, Optimistic, Genuine, Knowing, Wry, Playful and Flirtatious.

I’m also happy to say Jamie Congedo trusted me to develop her website. Jamie was easy to work with and quick to follow up, provide feedback and knew what she wanted. What a great personality to work with. You can really feel the engery she offers, you only have to listen to her current voice demo once to understand that, but after you hear it once you will want to listen to it again. Jamies Voice Talent Demo is converted into MP3 and WMA formats that you can download off her website.

So next time you are looking for that extra something to make your audio advertisment stand out you should check out Jamie Congedo, a true voice talent!

Her website is based in PHP and uses a custom template, there are several PHP based galleries, styled with CSS, where she can upload her own work at her own convenience. The navigations uses CSS sprites to save on bandwidth, her favicon is a nice black and white camera that you can not miss when you’re sifting through your bookmarks, and all pages have been optimized for search. Working with Cally was a real treat giving feedback and direction in a timely manner through out development.  She has photoshop experience and designed the visual aspects of her site. Once she completed her designs, I took them and worked the CSS and PHP magic using Photoshop, Dreamweaver, and my skills and talent.

Be sure to check out Photography by Cally the next time you need a professional photographer who brings not only her talent and professionalism into all of her projects, but her charm and unique style too!