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	<title><![CDATA[Mobile Marketer Editorials Opinion Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


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		<title><![CDATA[Facebook’s mobile crisis points to online business model demolition]]></title>
		<link>http://www.mobilemarketer.com/cms/opinion/editorials/12820.html</link>
		<pubDate>May 14, 2012</pubDate>
		<description><![CDATA[Without sounding too dramatic, Facebook’s admission last week that it was struggling to monetize mobile even as roughly half of its user base accesses the social network through non-PC devices is an issue that assuredly is keeping all Internet giants awake.]]></description>
	</item>

	<item>
		<title><![CDATA[Turf wars within mobile harms overall marketing]]></title>
		<link>http://www.mobilemarketer.com/cms/opinion/editorials/9450.html</link>
		<pubDate>March 21, 2011</pubDate>
		<description><![CDATA[The past couple of years have been dominated by one-upmanship within the mobile advertising and marketing ecosystem. It seems the only way one mobile channel can succeed is by demeaning another. This must stop.

]]></description>
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	<item>
		<title><![CDATA[Will tablets go the way of netbooks?]]></title>
		<link>http://www.mobilemarketer.com/cms/opinion/editorials/8254.html</link>
		<pubDate>November 29, 2010</pubDate>
		<description><![CDATA[What most manufacturers don’t realize is that consumers are buying the iPad – the most saved-for holiday electronics gift – because it is an Apple product, and not because it is a tablet. There’s the iPad and there’s the iFad.
]]></description>
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	<item>
		<title><![CDATA[Mobile Marketing Association needs better funding]]></title>
		<link>http://www.mobilemarketer.com/cms/opinion/editorials/8196.html</link>
		<pubDate>November 22, 2010</pubDate>
		<description><![CDATA[In this age of social media and digital gatherings, the irony is that associations are in the fight of their lives to gain sufficient member funding to support advocacy and education efforts. The Mobile Marketing Association faces that dilemma.
]]></description>
	</item>

	<item>
		<title><![CDATA[SMS should hitch fortunes to TV to become serious political tool]]></title>
		<link>http://www.mobilemarketer.com/cms/opinion/editorials/7961.html</link>
		<pubDate>November 1, 2010</pubDate>
		<description><![CDATA[While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.

]]></description>
	</item>

	<item>
		<title><![CDATA[Magazines barking up the wrong tree with meaningless rebranding]]></title>
		<link>http://www.mobilemarketer.com/cms/opinion/editorials/7601.html</link>
		<pubDate>October 4, 2010</pubDate>
		<description><![CDATA[For those from the print publishing world who saw early on the devastation wreaked by online, the Magazine Publishers of America’s decision to rebrand is skirting a larger issue: retooling a dying business model.

]]></description>
	</item>

	<item>
		<title><![CDATA[Rampant litigation calls for Mobile Standards Authority]]></title>
		<link>http://www.mobilemarketer.com/cms/opinion/editorials/7081.html</link>
		<pubDate>August 16, 2010</pubDate>
		<description><![CDATA[Mobile’s greatest threat is lack of standards. Resorting to lawsuits over settling differences via lunch will hurt not only those involved but innocent bystanders as well. 
]]></description>
	</item>

	<item>
		<title><![CDATA[The danger that Amazon’s $1B in mobile commerce poses for other retailers]]></title>
		<link>http://www.mobilemarketer.com/cms/opinion/editorials/6900.html</link>
		<pubDate>July 26, 2010</pubDate>
		<description><![CDATA[If retailers don’t watch their back, Amazon is on its way to becoming synonymous with mobile commerce.
]]></description>
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