Mobile Marketer Columns Opinion Feed

The correct way to implement QR codes

May 25, 2012

No, this is not just another rambling piece about why QR codes do not work.

Key traits of mobile commerce leadership

May 24, 2012

The great puzzle that is mobile commerce provides a fascinating study on the emergence of a new financial technology ecosystem.

8 questions brands should ask about mobile app localization

May 23, 2012

By Liz Elting

Here are eight questions that brands should consider as they create their international mobile marketing strategies.

When streaming mobile video, write once and run everywhere

May 22, 2012

By Chris Faust

Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.

Best Buy and showrooming: If you can’t beat them, show them

May 21, 2012

By Christopher Krywulak

The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.

End of paid media?

May 18, 2012

By Ujjal Kohli

It might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media.

Personalizing your SMS text marketing campaign

May 17, 2012

By Matthew R. Lesher

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

Marketing your mobile products by leveraging social media

May 16, 2012

By Tony O. Pham

Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.