Gillette ha realizzato un divertente video con il suo testimonial Roger Federer come protagonista e nei panni di un emulo di…Guglielmo Tell. La campagna marketing virale è integrata con un poll sulla pagina Facebook di Gillette relativamente alla presunta veridicità della performance del tennista svizzero.

Ci sarà pure un trucco ma si tratta sicuramente di una campagna efficace visto che il video è già stato ricevuto su YouTube oltre 4.5 milioni di visualizzazioni!

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Ho trovato particolarmente divertente e creativa la campagna dell’agenzia Moma Propaganda che pubblicizza social networks e skype come se questi strumenti fossero esistiti negli anni ’60.

Facebook: striking, miracolous social team-up!

Twitter: The sublime, mighty community with just 140 letters!

YouTube: Your films will last forever

Skype: The fabolous voice system able to putyour family together

Sullo stesso tono “retro” va segnalato anche il divertentissimo video della campagna Facebook Manners and You, di cui parlo in altro post.

Fonte: invertorspot.com via Hugh Briss.

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A campaign titled “Facebook Manners and You.”  produced by Big Fuel, a marketing and communications that specializes in social media. The agency shows the “do’s” and “don’ts” of bad behavior related to Facebook in a “retro” fashion.
I found very funny that they named Facebook as the “electric friendship generator”.

Thanks to:
Ron Callari
Society and Trends Writer
InventorSpot.com

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Il precedente post come funziona google è stato uno dei più letti di questo blog. Sono quindi sicuro che gradirete anche questo infografico dedicato ai principi fondamentali del funzionamento di Internet.

[Via: Online Schools]

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Here is a collection of free SEO tools which have been found thanks to Jayde.

Using SEO Workers, you can find all the important information relating to the SEO of your site. All you have to do is input the URL, and a report is generated.

SeoToolSet has free tools available from a reputable SEO expert, Bruce Clay. Check keyword density, research your competition, and more.

Developing keywords and phrases for SEO can be a tough thing to do. If you’re not creative, or savvy enough to discover keyword niches on your own, then try using Free Keyword Niche Finder.

It is important to continually monitor and evaluate your SERP rankings.
With SERP Analytics, you can enjoy many tools which can help you to get your site where you want it to be in the SERP rankings.

If you’re having a problem with your ranking, and can’t find the problem on your own then get some help.
W3Optimizer is a free tool which provides a long list of SEO factors, and grades them based on your site’s data.

For Google Chrome users, you have an advantage in SEO by having a direct connection to Google.
To better utilize this connection, try using SEO Site Tools. This comprehensive toolset is directly from Google, and integrates into Chrome. Check pagerank, backlinks, Alexa details, and other important SEO factors.

A good barometer to judge how both your website, and your competitors’ websites are doing is to check the amount of backlinks they’ve accrued.
BackLinks SEO Tool is a simple, yet resourceful tool which shows the amount of backlinks a site has collected for certain keywords.

Optimizing your website is more than just knowing keywords or phrases, it’s learning how to combine phrases and really hit a specific niche. Not only that, but also knowing what search engines you need the most improvement with.
Using Going Up Optimizer you can optimize sites for certain keywords, and do so for specific search engines.

Simplicity is a key factor when looking for an SEO tool. SEORush provides a comprehensive toolset that is free and easy to use.
Just type in your URL or competitor’s URL, and you’ll get back important data including site info, pagerank, and more.

Efficient keyword management is the backbone of your site’s SEO. Finding a good keyword tool, or program, is about intuitiveness and the functions provided.
Good Keywords meshes functionality and ease of use, providing the user with a tool optimized for keyword management.

There are so many intricate parts of a site’s SEO structure – It’s easy to make mistakes, or forget a certain tag.
To help rectify any of these errors, try using SEO Bugz. This tool will scan your site and provide a report showing what was missed, or what is wrong with the SEO of your site.

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Fonte: http://www.flickr.com/photos/25031050@N06/3292307605/

Mi sono imbattuto per caso nell’articolo How To handle Information Overload di Cameron Chapman e o deciso di stamparlo e di metterlo in bella evidenza vicino al mio computer. Come dicevo in un precedente post,  sono puntualmente oggetto della cosiddetta sindrome dell’information overload (lo preferisco al termine italiano sovraccarico cognitivo che suona come eccessivamente ricercato) e che la mia gestione quotidiana delle miriadi di informazioni che ricevo quotidianamente sotto forma di e-mail, newsletter, RSS feeds, aggiornamenti di stato, tweets, etc. ha ancora molti margini di miglioramento.

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IDC has recently published a useful document in an effort to organize the various terminologies that exist to describe the rise in
social-enabling technologies and processes. The result is a comprehensive IDC framework which describes functions, characteristics, and objectives of a “social business“:

This framework is designed to foster better communication, collaboration, and overall understanding of current market dynamics to decrease language barriers between vendors, customers, and the broader industry.

The document Social Business Framework: using people to as a platform to enable transformation can be downloaded here or here.

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[Fonte: Smart Company]

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Alcuni esempi di linee guida per l’utilizzo aziendale dei Social Media sono state recentemente pubblicate da Fast Company al link seguente:

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