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<p><strong>Google has just unveiled an exciting new tool—CrUX Vis—designed to make monitoring website performance metrics easier than ever. This experimental tool allows users to visualize data from the Chrome User Experience Report (CrUX) History API, providing a real-time snapshot of how real users experience your website. In this post, we’ll dive into what this new tool offers, why it’s a game changer for web performance analysis, and how you can start using it today.</strong></p>
<h2>What Is CrUX Vis?</h2>
<p>CrUX Vis is Google’s latest experiment to help web developers, SEO specialists, and business owners gain insights into their website’s Core Web Vitals performance. For over a year, the <strong><a href="https://developer.chrome.com/docs/crux/history-api" target="_blank" rel="noopener">CrUX History API</a></strong> has provided access to historical performance data, but until now, visualizing that data required third-party tools or complex <strong><a href="https://cloud.google.com/bigquery/docs/introduction" target="_blank" rel="noopener">BigQuery</a></strong> queries. CrUX Vis simplifies this process by providing an intuitive interface that makes it easy to track your website’s performance over time.</p>
<p>Created as part of a summer internship project by Jamison O’Keefe, CrUX Vis is intended to eventually replace the existing <strong><a href="https://developer.chrome.com/docs/crux/dashboard" target="_blank" rel="noopener">CrUX Dashboard</a></strong> and offer faster, more responsive performance tracking.</p>
<h2>Key Features</h2>
<p>CrUX Vis comes with a number of useful features that make it a powerful tool for monitoring and improving web performance:</p>
<ul>
<li aria-level="1"><strong>Historical Performance Data Visualization: </strong>The tool allows you to visualize your Core Web Vitals (Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint) over the last 25 weeks. This makes it easier to track long-term trends in your site&#8217;s performance.</li>
<li aria-level="1"><strong>Real-Time Lookups with Weekly Updates: </strong>While older CrUX data sources like BigQuery were limited to monthly data, CrUX Vis provides weekly updates, allowing you to monitor changes more frequently. This is especially useful if you’ve recently implemented website improvements and want to see the impact faster.</li>
<li aria-level="1"><strong>User-Friendly Interface: </strong>Gone are the days of working with complex queries or slow dashboards. Simply enter your website’s URL, hit enter, and get an instant visual overview of how your website is performing on key metrics.</li>
<li aria-level="1"><strong>URL-Level and Origin-Level Data: </strong>It allows you to view performance data both for your entire domain (origin) and for individual URLs. This is useful for identifying which pages on your site need the most attention.</li>
<li aria-level="1"><strong>Device-Specific Data: </strong>The tool offers filtering options to display data for desktop or mobile visitors separately. You can also view what percentage of your traffic comes from mobile devices, helping you optimize based on how users are accessing your site.</li>
</ul>
<h2>How Does CrUX Vis Compare to Other Tools?</h2>
<p>Before CrUX Vis, accessing CrUX data required either using <strong>BigQuery</strong> or the <strong>CrUX Dashboard</strong>, which—while useful—could be slow and difficult to navigate. The <strong>CrUX History API</strong>, introduced over a year ago, addressed many of these issues by offering a more performant, real-time data source. However, visualizing this data still required third-party tools.</p>
<p>This new tool builds on the CrUX History API to provide a <strong>native, easy-to-use interface</strong> for accessing and exploring your website’s historical performance data. With its fast real-time lookups and weekly updates, it significantly improves upon the older CrUX Dashboard.</p>
<p>Google intends to eventually replace the CrUX Dashboard entirely, providing a more streamlined and effective tool for performance tracking.</p>
<h3>How to Use CrUX Vis</h3>
<p>Using CrUX Vis is incredibly simple:</p>
<ul>
<li aria-level="1">Go to<a href="https://cruxvis.withgoogle.com" target="_blank" rel="noopener"><strong> cruxvis.withgoogle.com</strong></a></li>
<li aria-level="1">Enter your website’s URL in the search field.</li>
<li aria-level="1">Hit Enter and view your results!</li>
</ul>
<p>You’ll be presented with a timeline of your website’s performance on <strong><a data-internal-link="true" href="https://www.onerhino.com/blog/cracking-the-core-web-vitals-code-join-the-gangs-heist-for-first-page-domination/" target="_blank" rel="noopener">Core Web Vitals</a></strong>, alongside detailed breakdowns for <a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener"><strong>Largest Contentful Paint (LCP)</strong></a>, <a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener"><strong>Cumulative Layout Shift (CLS)</strong></a>, and <a data-internal-link="true" href="https://www.onerhino.com/blog/core-web-vitals-inp/" target="_blank" rel="noopener"><strong>Interaction to Next Paint (INP)</strong></a>. You can further filter the data by device type (desktop or mobile) or view specific time ranges to focus on recent changes or longer-term trends.</p>
<blockquote><p><em><span style="text-decoration: underline;"><strong>Note:</strong></span> CrUX data is only available for websites that receive enough traffic. If your site doesn’t meet the minimum traffic threshold, you’ll see a message stating that &#8220;CrUX data is not available&#8221; for your URL. Google collects this data from real Chrome users, so smaller or less frequently visited websites may not have enough data to display performance metrics.</em></p></blockquote>
<h3>Why CrUX Vis Matters for Website Optimization</h3>
<p>As Google continues to emphasize <strong>Core Web Vitals</strong> as ranking factors in search results, tools like CrUX Vis are becoming essential for maintaining strong web performance. By providing easy access to real-world user data, CrUX Vis allows you to:</p>
<ul>
<li aria-level="1">Identify performance bottlenecks, such as slow loading times (LCP) or unstable page elements (CLS).</li>
<li aria-level="1">Track the impact of website changes, allowing you to see whether recent optimizations are improving your Core Web Vitals scores.</li>
<li aria-level="1">Focus on specific URLs or device types to fine-tune your website for a better user experience.</li>
</ul>
<h3>Conclusion</h3>
<p>CrUX Vis is a valuable addition to Google’s web performance toolbox. With its real-time lookups, user-friendly interface, and detailed historical data, it’s never been easier to understand how users experience your website. Whether you’re a developer, marketer, or business owner, CrUX Vis offers the insights you need to make informed decisions about optimizing your site’s performance.</p>
<blockquote><p><em><span style="text-decoration: underline;"><strong>Note:</strong></span> Read our article about Chrome User Experience Report:</em></p></blockquote>
<p>&nbsp;</p>
<p><a href="https://onerhino.com/blog/chrome-user-experience-report" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="aligncenter wp-image-1438 " title="Link to Chrome User Experience Report: Unlock Real-World Website Performance Insights Blog Post" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/10/crux_blog_cta.webp" alt="CTA linking to CrUX Blog Post." width="649" height="288" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/10/crux_blog_cta.webp 1293w, https://onerhinop.wpengine.com/wp-content/uploads/2024/10/crux_blog_cta-300x133.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/10/crux_blog_cta-1024x455.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/10/crux_blog_cta-768x341.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/10/crux_blog_cta-1200x533.webp 1200w" sizes="auto, (max-width: 649px) 100vw, 649px" /></a></p>


CrUX Vis: A New Way to Visualize Your Website’s Performance

What You Should Know About Google Analytics 4

<p><strong>Optimizing your website&#8217;s performance is key to staying ahead of the curve. Meet the Lighthouse Scoring Calculator – a useful tool that may change the game for developers, SEO specialists, and anyone aiming to enhance their online presence. In this article, we&#8217;ll dive into what the Lighthouse Scoring Calculator is, why it&#8217;s a must-have in your toolkit, who should be wielding it, and how to make the most of its capabilities.</strong></p>
<h2>What is the Lighthouse Scoring Calculator?</h2>
<p><strong><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-1212" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/08/lighthouse-scoring-calculator.webp" alt="Perspective image of the Lighthouse Scoring Calculator." width="795" height="347" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/08/lighthouse-scoring-calculator.webp 795w, https://onerhinop.wpengine.com/wp-content/uploads/2024/08/lighthouse-scoring-calculator-300x131.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/08/lighthouse-scoring-calculator-768x335.webp 768w" sizes="auto, (max-width: 795px) 100vw, 795px" /></strong></p>
<p>The <strong><a href="https://googlechrome.github.io/lighthouse/scorecalc/" target="_blank" rel="noopener">Lighthouse Scoring Calculator</a></strong> is an amazing tool that helps you get a better understanding of the Performance Score of your website. This real-time calculator provides a Performance Score (the gauge on the right) based on the <strong>Value</strong> and <strong>Metric</strong> <strong>Score</strong> you manually enter. Say you ran a report in <strong><a href="https://developers.google.com/speed/docs/insights/v5/about" target="_blank" rel="noopener">PageSpeed Insights</a></strong> a few days ago, you got the results for each metric &#8211; these were not that bad &#8211; but it is not totally clear what these mean. By entering these values in the calculator, you’ll be able to get a better view of the score by knowing the reason why.</p>
<h2>How is the Performance Score determined?</h2>
<p>Each Metric has a specific Weighting that affects the Performance Score. By August 2024 (<em>v12 of the Lighthouse Scoring Calculator</em>), the weight for each metric is as follows:</p>
<ul>
<li><a href="https://web.dev/articles/fcp" target="_blank" rel="noopener">First Contentful Paint</a> &#8211; 10%</li>
<li><a href="https://developer.chrome.com/en/docs/lighthouse/performance/speed-index" target="_blank" rel="noopener">Speed Index</a> &#8211; 10%</li>
<li><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">Largest Contentful Paint</a> &#8211; 25%</li>
<li><a href="https://web.dev/tbt/" target="_blank" rel="noopener">Total Blocking Time</a> &#8211; 30%</li>
<li><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">Cumulative Layout Shift</a> &#8211; 25%</li>
</ul>
<p>This means that whichever score you get on Total Blocking Time (TBT), this value will have the most effect on the final Performance Score of your website. Therefore, if you want to know more on how the Performance score is weighted, follow <strong><a href="https://developer.chrome.com/docs/lighthouse/performance/performance-scoring/#weightings" target="_blank" rel="noopener">this link</a></strong>.</p>
<h2>Why should we use the Lighthouse Scoring Calculator?</h2>
<p>Its intuitive and simple commands make it the perfect tool to clearly plan possible strategies and specific areas to improve on your website to obtain better performance. Moreover, knowing how far you can go on letting FCP ‘go bad’ or making sure TBT doesn’t go beyond a very specific value makes this calculator a perfect tool for planning and monitoring your performance.</p>
<h2>Who should use the Lighthouse Scoring Calculator?</h2>
<p>The beauty of the Lighthouse Scoring Calculator lies in its simplicity. Whether you&#8217;re a seasoned developer, a digital marketer, or a business owner with a website, this tool is for you. The calculator doesn’t provide much detail, as PageSpeed Insights would, in terms of diagnostics but as we said before, makes it a perfect tool for planning and creating strategies.</p>
<h2>How should you use the Lighthouse Scoring Calculator?</h2>
<p>Using the Lighthouse Scoring Calculator is a straightforward process.</p>
<p><strong><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-1214" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/08/lighthouse-scoring-caclulator.gif" alt="GIF showcasing how to use the Lighthouse Scoring Calculator" width="1409" height="477" /></strong></p>
<p>To be honest, using the calculator doesn’t take much more than that: ‘click ’n’ drag’ the range sliders and you are ready to go! As you adjust the values, the Performance Score will update automatically. Similarly, the same goes for the icons of each metric (FCP, LCP, CLS, etc). Additionally, as you adjust the sliders for Value or the Metric Score of each metric, their icons will change depending on the value output or score output, displaying if that value represents a <strong>GOOD</strong>, <strong>NEEDS</strong> <strong>IMPROVEMENT</strong> or <strong>POOR</strong> score.</p>
<p>Evidently, to get the best use out of the Lighthouse Scoring Calculator, there must be an objective in mind. How much improvement do we need to do to get TBT to a good score? Using this tool will help you answer these questions and let you plan accordingly.</p>
<h2>Conclusion</h2>
<p>Despite its simplicity, this tool gives a lot of information. Knowing how to read and understand its values will allow us to plan ahead strategies to modify our website, know which areas we have to improve and what we need to achieve our objective: keeping a good performance &#8211; which may increase the organic traffic and improve user experience; identifying weaknesses holding your site back &#8211; a poor metric keeping you from getting a good score overall; maintaining a “good as possible” score without sacrificing other areas of the business &#8211; campaigns that require new additions to the website which may hurt its performance.</p>


Lighthouse Scoring Calculator: Essential Tool For Digital Success

<p><strong>Imagine if you could peek behind the curtain and see exactly how real users experience your website. No more lab simulations or guesswork – Chrome User Experience Report (CrUX) makes that a reality. Curious to learn how CrUX can empower you to optimize your website for a stellar user experience? Dive deeper into this article and discover the power of CrUX data.</strong></p>
<h2>The Power of CrUX Data: Real-World Insights for Your Website</h2>
<p><strong><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-1058" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/06/power-crux-data.webp" alt="Power of CrUX data" width="1440" height="1367" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/06/power-crux-data.webp 1440w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/power-crux-data-300x285.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/power-crux-data-1024x972.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/power-crux-data-768x729.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/power-crux-data-1200x1139.webp 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/power-crux-data-1400x1329.webp 1400w" sizes="auto, (max-width: 1440px) 100vw, 1440px" /></strong></p>
<p>&nbsp;</p>
<p>CrUX is a game-changer for website owners and developers, offering a goldmine of data on how users experience popular websites on the web. Moreover, developed by Google, CrUX serves as the official dataset for the <strong><a href="https://web.dev/articles/vitals" target="_blank" rel="noopener">Web Vitals program</a></strong>, a critical initiative focused on user-centric website performance metrics.</p>
<p>But what kind of data does CrUX offer, exactly? Unlike traditional website performance tools that rely on simulated scenarios, CrUX leverages real-world data collected directly from opted-in Chrome users around the globe. This translates to a wealth of information on how actual users experience your website, including critical metrics like:</p>
<ul>
<li aria-level="1"><strong>Core Web Vitals:</strong> These are essential metrics that directly impact user experience, encompassing <strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">Largest Contentful Paint (LCP)</a></strong>, <strong><a data-internal-link="true" href="https://www.onerhino.com/blog/core-web-vitals-inp/" target="_blank" rel="noopener">Interaction to Next Paint (INP)</a></strong> and <a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener"><strong>Cumulative Layout Shift (CLS)</strong></a>. CrUX provides insights into how your website performs based on these core metrics.</li>
<li aria-level="1"><strong>Diagnostic Metrics: </strong>CrUX goes beyond Core Web Vitals by offering data on additional diagnostic metrics like Time to First Byte (TTFB) and First Contentful Paint (FCP). This gives you a deeper understanding of website loading processes and helps pinpoint bottlenecks.</li>
<li aria-level="1"><strong>Qualitative Dimensions: </strong>CrUX doesn&#8217;t stop at just numbers. It delves into the qualitative aspects of user experience by providing data on factors like device type (mobile, desktop) and connection speed. This allows you to analyze user experiences segmented by different devices, offering valuable insights into how different user groups interact with your website.</li>
</ul>
<h2>Benefits of Leveraging Chrome User Experience Report Data: Optimizing for the User Experience that Matters</h2>
<p>&nbsp;</p>
<p>By incorporating CrUX data into your website performance analysis routine, you unlock a multitude of benefits:</p>
<ul>
<li aria-level="1"><strong>Real-world User Experience Insights: </strong>Forget simulated tests! Get a clear picture of how actual users experience your website. Identify areas that might be causing frustration or slowdowns for real visitors.</li>
<li aria-level="1"><strong>Data-driven Optimization: </strong>Stop guessing! Armed with real user data, you can prioritize website optimization efforts effectively. Focus on areas that will have the most significant impact on user experience based on real-world insights.</li>
<li aria-level="1"><strong>Benchmarking Against the Competition: </strong>How does your website stack up? CrUX allows you to benchmark your website&#8217;s performance against competitors and industry standards. See where you excel and identify areas where you can gain a competitive edge. Besides manually comparing websites, you can also use Google’s not as widely known tool <strong><a href="https://crux.zaps.dev/" target="_blank" rel="noopener">Chrome UX Report Compare Tool</a></strong>. Bare in mind that it only provides info on the rolling 28-day average of each metric.</li>
<li aria-level="1"><strong>Improved User Engagement:</strong> A website that performs well translates to a more engaged user base. By optimizing based on CrUX data, you can create a faster, smoother user experience that keeps visitors coming back for more.</li>
<li aria-level="1"><strong>Potential SEO Boost: </strong>Website performance is a crucial ranking factor in Google Search. Optimizing your website based on CrUX data can improve your search ranking visibility.</li>
</ul>
<h2>Chrome User Experience Report Toolkit: Exploring How to Use CrUX Data</h2>
<p><strong><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-1059" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/06/crux-use-data.webp" alt="Use CrUX data" width="1440" height="1448" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/06/crux-use-data.webp 1440w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/crux-use-data-298x300.webp 298w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/crux-use-data-1018x1024.webp 1018w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/crux-use-data-150x150.webp 150w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/crux-use-data-768x772.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/crux-use-data-1200x1207.webp 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/crux-use-data-1400x1408.webp 1400w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/crux-use-data-300x302.webp 300w" sizes="auto, (max-width: 1440px) 100vw, 1440px" /></strong></p>
<p>CrUX data is readily available through various tools and resources, catering to different levels of technical expertise. Here&#8217;s a breakdown of the key options to empower you to extract valuable insights for optimizing your website:</p>
<ul>
<li aria-level="1"><strong>CrUX Dashboard (<a href="https://cloud.google.com/looker-studio" target="_blank" rel="noopener">Looker Studio</a>): </strong><strong><a href="https://developer.chrome.com/docs/crux/dashboard" target="_blank" rel="noopener">CrUX Dashboard</a> </strong>provides a visual representation of historical website performance data. It allows you to track changes over time and identify trends in user experience.</li>
<li aria-level="1"><strong>PageSpeed Insights (PSI):</strong> <strong><a href="https://pagespeed.web.dev/" target="_blank" rel="noopener">PageSpeed Insights</a> </strong>offers website performance insights along with actionable suggestions for improvement. Enter a URL and get instant feedback on how to optimize for better user experience.</li>
<li aria-level="1"><strong>CrUX on BigQuery: </strong>Power users can leverage <strong><a href="https://developer.chrome.com/docs/crux/bigquery" target="_blank" rel="noopener">BigQuery</a></strong>, Google&#8217;s cloud-based data warehouse, to create custom reports and conduct in-depth analyses using SQL queries.</li>
<li aria-level="1"><strong>CrUX API &amp; History API: </strong>Developers can integrate CrUX data into their applications using the free RESTful <strong><a href="https://developer.chrome.com/docs/crux/api" target="_blank" rel="noopener">CrUX API</a> </strong>for daily data or the <strong><a href="https://developer.chrome.com/docs/crux/history-api" target="_blank" rel="noopener">History API</a> </strong>for historical data analysis.</li>
</ul>
<p>These tools put the power of CrUX data at your fingertips. Allowing you to transform website performance analysis from theoretical simulations to a data-driven approach focused on real-world user experience.</p>
<h2>Conclusion</h2>
<p>The Chrome User Experience Report (CrUX) revolutionizes website optimization by providing real-world data on user experience, including Core Web Vitals and diagnostic metrics. Leveraging CrUX data empowers website owners to prioritize optimization efforts and enhance user engagement. Accessible through user-friendly tools like PageSpeed Insights and advanced platforms like BigQuery, CrUX enables users to extract valuable insights and optimize for real-world experiences.</p>
<p>If you have any questions or need assistance along the way, our team is here to help. Contact us for personalized guidance and support to unlock your website&#8217;s full potential.</p>
<p><strong><a href="https://onerhino.com/contact" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="aligncenter wp-image-1060" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/06/optimize-together-cta.png" alt="Optimize CWV together" width="561" height="297" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/06/optimize-together-cta.png 1529w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/optimize-together-cta-300x159.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/optimize-together-cta-1024x541.png 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/optimize-together-cta-768x406.png 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/optimize-together-cta-1200x634.png 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2024/06/optimize-together-cta-1400x740.png 1400w" sizes="auto, (max-width: 561px) 100vw, 561px" /></a></strong></p>


Chrome User Experience Report: Unlock Real-World Website Performance Insights

<p><strong>Ever run a website speed test only to find out that your Core Web Vitals assessment failed? Don&#8217;t fret! A failing score doesn&#8217;t mean your website is doomed. It just means there&#8217;s room for improvement. This article will explain what Core Web Vitals are, why a failing score matters, and how to fix it – with a little help from OneRhino, a fantastic solution we&#8217;ll discuss later.</strong></p>
<h2>What Does Core Web Vitals Assessment Failed Mean?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-870" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean.webp" alt="what does core web vitals assessment failed mean" width="1776" height="1077" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean.webp 1776w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-300x182.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-1024x621.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-768x466.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-1536x931.webp 1536w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-1200x728.webp 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/what-does-cwv-assessment-failed-mean-1400x849.webp 1400w" sizes="auto, (max-width: 1776px) 100vw, 1776px" /></p>
<p>A failing Core Web Vitals assessment can have a significant impact on your website&#8217;s success. Let&#8217;s delve deeper into the consequences:</p>
<ul>
<li><strong>Frustration and High Bounce Rate:</strong> Imagine a visitor clicks on your website, eager to learn more about your product or service. But then, they&#8217;re greeted by a slow loading time, unresponsive buttons, and content that jumps around the screen. This creates a frustrating user experience, leading them to bounce (leave your website) before they even get a chance to engage.</li>
<li><strong>Reduced Conversions:</strong> A slow and unstable website can lead to missed opportunities. If users can&#8217;t interact with your website smoothly, they&#8217;re less likely to make a purchase, sign up for a newsletter, or take any other desired action.</li>
<li><strong>Negative Impact on SEO:</strong> Google prioritizes websites that offer a good user experience. A failing Core Web Vitals score can negatively impact your search ranking, making it harder for potential customers to find your website in the first place. <a href="https://www.searchenginejournal.com/ranking-factors/core-web-vitals/" target="_blank" rel="noopener">Studies have shown a clear correlation between good Core Web Vitals scores and higher search rankings.</a></li>
<li><strong>Damaged Brand Reputation:</strong> A slow and clunky website reflects poorly on your brand. It can give visitors the impression that you&#8217;re unprofessional or unconcerned about user experience. In today&#8217;s competitive online landscape, a bad first impression can be detrimental to your brand reputation.</li>
</ul>
<p>If your Core Web Vitals assessment failed, consider implementing the necessary technical improvements and investing in the overall success of your website.</p>
<p><a href="https://pagespeedtest.co/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="aligncenter wp-image-939 " src="https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site.webp" alt="Is your website passing Core Web Vitals? Find out now!" width="484" height="215" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site.webp 1293w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-300x133.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-1024x455.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-768x341.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-1200x533.webp 1200w" sizes="auto, (max-width: 484px) 100vw, 484px" /></a></p>
<h2>What Is Core Web Vitals?</h2>
<p>Core Web Vitals are a set of three metrics that Google uses to measure a website&#8217;s user experience. These metrics focus on loading speed, responsiveness, and visual stability. Here&#8217;s a breakdown of each:</p>
<ul>
<li><strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">Largest Contentful Paint (LCP)</a>:</strong> This measures how long it takes for the main content of your webpage to load. Think of it as the first impression your website makes on visitors.</li>
<li><strong><a data-internal-link="true" href="https://www.onerhino.com/blog/core-web-vitals-inp/" target="_blank" rel="noopener">Interaction to Next Paint (INP)</a>:</strong> This measures how responsive your website feels. It essentially tracks how long it takes for the website to react to a user&#8217;s interaction, like clicking a button.</li>
<li><strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">Cumulative Layout Shift (CLS)</a>:</strong> This measures how much the layout of your webpage jumps around as it loads. Imagine a user trying to read text that keeps shifting – not ideal!</li>
</ul>
<h2>How To Improve My Core Web Vitals Score</h2>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-871" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score.webp" alt="How to improve my Core Web Vitals score" width="1800" height="1082" data-wp-editing="1" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score.webp 1800w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-300x180.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-1024x616.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-768x462.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-1536x923.webp 1536w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-1200x721.webp 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/improve-cwv-score-1400x842.webp 1400w" sizes="auto, (max-width: 1800px) 100vw, 1800px" /></p>
<p>There are several ways to improve your Core Web Vitals score. Here are a few key areas to focus on:</p>
<ul>
<li><strong>Optimize Images:</strong> Large, unoptimized images can significantly slow down your website. Use tools to compress images without sacrificing quality, and consider using next-gen formats like WebP.</li>
<li><strong>Reduce Render-Blocking Resources:</strong> JavaScript and CSS files can block the initial rendering of your website. Techniques like minification, deferring non-critical scripts, and code splitting can help.</li>
<li><strong>Improve Server Response Time:</strong> A slow server can make everything else take longer. Consider upgrading your hosting plan or using a Content Delivery Network (CDN) to improve server response times.</li>
<li><strong>Minimize Layout Shifts:</strong> Avoid elements on your page from jumping around as it loads. This can be caused by things like lazy loading images without proper dimension specifications.</li>
</ul>
<p>[gravityform id="3" title="true" description="true" ajax="true"]</p>
<h2>Core Web Vitals Assessment Failed? &#8211; SEO Solutions</h2>
<p>Core Web Vitals are a confirmed ranking factor for Google. While it&#8217;s not the only factor, a good Core Web Vitals score can give your website a slight edge in search results.</p>
<p>Here&#8217;s where OneRhino comes in. Our fantastic all-in-one solutions can help you diagnose and fix many common Core Web Vitals issues. We offer tools for image optimization, code minification, lazy loading, and more. With OneRhino, you can easily identify areas for improvement and implement solutions to boost your Core Web Vitals score.</p>
<p>Remember, a good user experience is crucial for your website&#8217;s success. By focusing on Core Web Vitals and partnering with OneRhino, you can create a website that loads fast, feels responsive, and provides a positive experience for your visitors. If your Core Web Vitals assessment failed, contact us to get started today.</p>
<p style="text-align: center;"><a href="https://pagespeedtest.co/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="aligncenter wp-image-939 " src="https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site.webp" alt="Is your website passing Core Web Vitals? Find out now!" width="484" height="215" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site.webp 1293w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-300x133.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-1024x455.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-768x341.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/04/CTA-cwv-test-site-1200x533.webp 1200w" sizes="auto, (max-width: 484px) 100vw, 484px" /></a></p>


Core Web Vitals Assessment Failed – What Should I Do Now?

<p><strong>First impressions matter more than ever. For websites, that first impression comes in the form of page loading times, stability and responsiveness. This article explores the link between CWV and conversion rates, demonstrating how prioritizing Good Core Web Vitals can significantly impact your finances.</strong></p>
<h2>Understanding Core Web Vitals</h2>
<p>Let’s begin with a brief overview to understand the three key Core Web Vitals (CWV) metrics:</p>
<ul>
<li aria-level="1"><strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">Largest Contentful Paint (LCP)</a>:</strong> Measures how quickly the main content of your page loads. Ideally, your LCP should be lower than 2.5 seconds of a user landing on the page.</li>
<li aria-level="1"><strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">Cumulative Layout Shift (CLS)</a>:</strong> This metric tracks unexpected layout shifts that can occur while a page is loading, disorienting users or causing unwanted actions on your website. A passing CLS score is below 0.1.</li>
<li aria-level="1"><a data-internal-link="true" href="https://www.onerhino.com/blog/core-web-vitals-inp/" target="_blank" rel="noopener"><strong>Interaction to Next Paint (INP):</strong></a> INP assesses page responsiveness. Measures how quickly a website responds to user interactions such as clicks, taps or keypress. A passing INP score is considered when it is below 200 ms.</li>
</ul>
<p>If you want to deepen your understanding, <strong><a href="https://web.dev/articles/vitals" target="_blank" rel="noopener">here is a good article straight from Google</a>.</strong></p>
<h2>The User Experience Connection</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-1000" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux.webp" alt="Core Web Vitals UX" width="1400" height="967" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux.webp 1400w, https://onerhinop.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux-300x207.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux-1024x707.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux-768x530.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/05/core-web-vitals-ux-1200x829.webp 1200w" sizes="auto, (max-width: 1400px) 100vw, 1400px" /></p>
<p>User Experience (UX) encompasses all aspects of a user&#8217;s journey within a website. It prioritizes factors like clarity, usability, and emotional resonance. When users find a website intuitive, visually appealing, and enjoyable to navigate, they&#8217;re more likely to stay engaged and complete desired actions. Here is where UX and Core Web Vitals connect.</p>
<ul>
<li>❓ Does your website load fast enough?</li>
<li>❓ Do user interactions render a quick and clear response?</li>
<li>❓ Does your website offer good stability, without big layout shifts?</li>
</ul>
<p>The answers to these questions could play a tremendous role in the faith of your website.</p>
<p>Let’s dive a little deeper and see what are the facts surrounding User Experience:</p>
<h3>47% of users won’t wait longer than two seconds for a website to load</h3>
<p>When it comes to user experience, speed is crucial. <strong><a href="https://web.dev/articles/defining-core-web-vitals-thresholds#largest_contentful_paint" target="_blank" rel="noopener">Research suggests that 1 second is often cited as the amount of time a user will wait before they begin to lose focus on a task.</a> </strong>For websites, this translates to a critical window for loading content.</p>
<p>Having a high LCP could be the difference between a smooth and inviting website, and your doom. Too dramatic? Maybe, but true nevertheless. Imagine users landing on a website and having to wait for 5 seconds for a page to load. Most likely, they will leave and never see the end of it. The data speaks by itself.</p>
<p>And that explains why <strong>Largest Contentful Paint (LCP)</strong> is considered good below 2.5 seconds or less.</p>
<h3>Slow Interactions = Frustrated Users</h3>
<p>Think about it: 47% of users abandon websites that take longer than 2 seconds to load. But even if a page loads fast, a sluggish response to clicks and interactions can be just as frustrating.</p>
<p>Imagine you&#8217;re on a shopping website. You add an item to your cart, but the confirmation takes ages to appear. Did it work? Did you accidentally add it twice? This uncertainty creates a negative user experience and can lead to cart abandonment.</p>
<p>Here we are talking about <strong>Interaction to Next Paint (INP)</strong>. A low INP means the website responds quickly to your actions, providing immediate visual feedback. It&#8217;s that tiny flicker that tells you your click registered. It might seem like a small detail, but these little things add up to a smooth and satisfying user experience.</p>
<h3>Hide and Seek Impacting Core Web Vitals</h3>
<p>You&#8217;re browsing a website, ready to click the &#8220;Add to Cart&#8221; button for that perfect treat. But just as you hover over the button, BAM! An ad loads in, you accidentally click on the ad and end up in a totally different website. Chances are, you are not going back to start it all over again.</p>
<p>This unexpected content movement is exactly what <strong>Cumulative Layout Shift (CLS)</strong> measures. It&#8217;s a metric that assesses how often your web page elements shift and jump around as they load, disrupting the user&#8217;s flow. Text paragraphs might suddenly jump, images popping in and pushing buttons out of place.</p>
<p>Missed clicks, accidental purchases, lost sales and conversions. These are all potential consequences of a website with high CLS. So, you better take care of it.</p>
<h2>Conversions: From Browser to Buyer</h2>
<p>As we mentioned in the examples above, users navigating a website with a negative User Experience (UX) are less likely to take desired actions, known as conversions.  These conversions could be anything from making a purchase on an e-commerce site to signing up for a newsletter or service. The goal is to transform casual visitors into engaged customers.</p>
<p>No matter your website&#8217;s purpose, certain elements are crucial for driving conversions and ultimately boosting your business. Faster loading times, a stable layout that avoids unexpected shifts, and a responsive website that adapts to different devices all contribute to a positive UX. This, in turn, fosters user engagement and increases the likelihood of visitors converting into paying customers or loyal followers.</p>
<p>By prioritizing a user-friendly experience, you&#8217;re not just improving website performance – you&#8217;re also giving your search engine ranking a significant boost. Google prioritizes well-performing websites that offer valuable content and a positive UX. When you maintain good Core Web Vitals scores, you signal to Google that your website is fast, stable, and engaging for users. This translates to a higher ranking in search results, making your website more discoverable by potential customers.</p>
<p>Think of it like this: when someone searches for a product or service online, Google surfaces the websites it deems most relevant and valuable. By working on your Core Web Vitals score, you&#8217;re ensuring your website meets these criteria. A higher ranking means more organic traffic, ultimately leading to increased brand awareness and potential conversions. It&#8217;s a win-win for both users and your business.</p>
<h2>The Financial Impact: It Pays to be Fast and Stable</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-1001" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success.webp" alt="Core Web Vitals Financial Impact" width="1600" height="1410" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success.webp 1600w, https://onerhinop.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-300x264.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-1024x902.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-768x677.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-1536x1354.webp 1536w, https://onerhinop.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-1200x1058.webp 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2024/05/cwv-financial-success-1400x1234.webp 1400w" sizes="auto, (max-width: 1600px) 100vw, 1600px" /></p>
<p>Website performance isn&#8217;t just about user experience – it&#8217;s about your bottom line. Here&#8217;s why prioritizing a fast, stable website translates to real financial benefits:</p>
<ul>
<li aria-level="1"><strong>Conversions &amp; Revenue:</strong> Remember those frustrated users clicking the wrong buttons due to CLS or abandoning carts because of slow loading times? By optimizing Core Web Vitals, you ensure a smooth and engaging experience, leading to more conversions – meaning more sales, sign-ups, or whatever desired action your website aims for.</li>
<li aria-level="1"><strong>Reduced Bounce Rate:</strong> A slow or unstable website frustrates users, causing them to leave (bounce) before exploring further. Lower bounce rates translate to more time spent on your site, increasing the chance of conversions and engagement.</li>
<li aria-level="1"><strong>Improved SEO Ranking:</strong> As discussed earlier, Google prioritizes websites that offer a positive user experience. Good Core Web Vitals scores are a clear signal of a well-performing website, leading to higher search engine rankings and increased organic traffic.</li>
<li aria-level="1"><strong>Enhanced Brand Reputation:</strong> A fast and stable website reflects professionalism and builds trust with potential customers. Conversely, a slow and clunky experience paints a negative picture, potentially damaging your brand reputation.</li>
</ul>
<p>Investing in website performance optimization isn&#8217;t just about technical nitty-gritty; it&#8217;s an investment in attracting and retaining customers. Faster loading times, a stable layout, and a responsive design all contribute to a positive user experience, which directly translates to increased conversions, improved SEO ranking, and ultimately, a stronger financial performance for your business.</p>
<p><strong><a href="https://www.rumvision.com/blog/benefits-of-optimizing-core-web-vitals/" target="_blank" rel="noopener">Here are some case studies</a> </strong>that support the idea, and the link, between passing Core Web Vitals and financial revenue.</p>
<h2>Prioritize Performance, Reap the Rewards</h2>
<p>By prioritizing CWV, you&#8217;re not just improving user experience – you&#8217;re investing in the success of your website and the financial success of your business. Faster loading times, a stable layout, and a responsive interface all contribute to a more engaging experience that drives conversions and ultimately, boosts your overall success. There’s no doubt that a website that prioritizes performance stands out (to humans and Google’s eyes), attracting and converting visitors into loyal customers.</p>


Core Web Vitals Impact: Conversion Rates And Financial Growth

<p><strong>Looking to optimize Core Web Vitals? Website performance is no longer a luxury, it&#8217;s a necessity. Core Web Vitals (CWV) are a set of metrics established by Google to measure critical aspects of user experience on web pages. These metrics directly impact how quickly your website loads, how responsive it feels to user interactions, and how visually stable it is. Addressing CWV issues is crucial for improving SEO ranking, user engagement, and ultimately, conversion rates. However, with multiple CWV metrics to consider, prioritizing which issues to tackle first can be a challenge. This article will equip you with a strategic framework for prioritizing Core Web Vitals fixes, ensuring you get the most significant impact for your optimization efforts.</strong></p>
<h2>Understanding Core Web Vitals</h2>
<p>Core Web Vitals consist of three key metrics that measure different aspects of user experience:</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-853 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/core-web-vitals-notes.gif" alt="Core web vitals notes" width="747" height="480" /></p>
<ul>
<li><strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">Largest Contentful Paint (LCP)</a>:</strong> This metric focuses on loading speed. It measures the time it takes for the largest piece of content on your webpage to become visible to the user. A slow LCP translates to longer wait times, impacting user experience and potentially leading to higher bounce rates.</li>
<li><strong><a data-internal-link="true" href="https://www.onerhino.com/blog/core-web-vitals-inp/" target="_blank" rel="noopener">Interaction to Next Paint (INP)</a>:</strong> This metric gauges responsiveness. It measures the time it takes for the browser to respond to a user interaction, such as a click or a tap on the screen. A high INP value indicates a laggy and unresponsive website, frustrating users and hindering engagement.</li>
<li><strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">Cumulative Layout Shift (CLS)</a>:</strong> This metric focuses on visual stability. It measures the total amount of unexpected layout shifts a user experiences while the page is loading. CLS can occur when elements on the page jump around as content loads, making it difficult for users to interact with the page effectively.</li>
</ul>
<h2>Identifying Your Core Web Vitals Issues</h2>
<p>The first step to optimize Core Web Vitals is understanding the current state of your website&#8217;s Core Web Vitals. Several free and readily available tools can help you identify and diagnose CWV issues, such as <a href="https://pagespeed.web.dev/" target="_blank" rel="noopener">Google PageSpeed Insights</a> and <a href="https://developer.chrome.com/docs/lighthouse/overview" target="_blank" rel="noopener">Lighthouse</a>.</p>
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<h2>The Prioritization Framework</h2>
<p>While all Core Web Vitals are important, addressing them all simultaneously might not be the most efficient approach. A strategic prioritization framework helps you focus on the issues that will have the most significant impact on your website&#8217;s performance and user experience &#8211; hence on your website&#8217;s overall score.</p>
<p>Here are three key factors to consider when prioritizing CWV fixes:</p>
<h3>Impact on User Experience</h3>
<p>Consider how each CWV metric directly affects user experience. A high LCP time translates to longer loading waits, discouraging users from staying on the page. High INP values lead to a laggy and unresponsive website, hindering user interaction and potentially leading to missed conversions. CLS issues can be particularly frustrating, causing users to click on the wrong elements or accidentally trigger unintended actions.</p>
<h3>Difficulty of Fix</h3>
<p>The complexity of the solution should also be factored into your prioritization strategy. Simple fixes like optimizing images, minifying code, or enabling browser caching can be implemented relatively quickly. More complex solutions, such as server-side rendering or code refactoring, might require more development resources and time investment.</p>
<h3>Business Impact</h3>
<p>Certain CWV issues might have a greater impact on specific business goals. For instance, CLS issues on product pages could lead to lower conversion rates, making them a higher priority than CLS issues on less critical pages like blog posts. Similarly, a slow LCP on your homepage, the primary entry point for most users, might be a higher priority than a slow LCP on a deeper landing page within your website.</p>
<h2>Prioritization Strategies</h2>
<p>Based on the prioritization framework, here are three effective strategies for tackling CWV issues:<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-854" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/core-web-vitals-optimize.png" alt="Optimize Core Web Vitals" width="934" height="932" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/core-web-vitals-optimize.png 934w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/core-web-vitals-optimize-300x299.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/core-web-vitals-optimize-150x150.png 150w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/core-web-vitals-optimize-768x766.png 768w" sizes="auto, (max-width: 934px) 100vw, 934px" /></p>
<ul>
<li><strong>Low-Hanging Fruit:</strong> Focus on quick and easy fixes with a significant impact on user experience. This could include optimizing images, enabling compression, minifying code, leveraging browser caching, or reducing the number of third-party scripts. While these fixes might seem minor individually, the cumulative impact on loading speed and responsiveness can be substantial.</li>
<li><strong>High-Impact Fixes:</strong> Address issues that significantly hurt user experience and have a moderate difficulty level. Examples include reducing render-blocking resources and eliminating unnecessary JavaScript execution. These optimizations might require some development effort but can significantly improve INP and overall user experience.</li>
<li><strong>Strategic Investments:</strong> Focus on complex fixes with a high potential impact on user experience and business goals. This category might include server-side rendering, implementing a Content Delivery Network (CDN), or code refactoring. While these solutions require more resources, they can have a lasting and significant impact on overall website performance and SEO ranking.</li>
</ul>
<h2>Additional Considerations to Optimize Core Web Vitals</h2>
<p>Optimizing Core Web Vitals is an ongoing process. It&#8217;s crucial to track your progress by running CWV tests after implementing fixes. This will allow you to measure the effectiveness of your efforts and identify any new issues that may arise.</p>
<h2>Conclusion</h2>
<p>By implementing a strategic prioritization framework, you can ensure your Core Web Vitals optimization efforts deliver the most significant impact on your website&#8217;s performance and user experience. Focusing on low-hanging fruit first provides a quick win, while addressing high-impact issues and strategically investing in complex fixes ensures long-term website optimization success. Remember, a well-performing website leads to a more engaged user base, improved conversion rates, and ultimately, a thriving online presence, which in turn boosts your website&#8217;s ranking in SERPs.</p>
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Optimize Core Web Vitals: A Roadmap to Success

<p><strong>When it comes to <a href="https://web.dev/articles/vitals" target="_blank" rel="noopener">Core Web Vitals</a>, INP is a critical metric that recently became a part of Google&#8217;s Core Web Vitals on March 12, 2024. Let&#8217;s dive into what INP signifies, how it impacts your website, and how to optimize it for a superior user experience.</strong></p>
<h2>What Is INP?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-789" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/inp-score.png" alt="Core Web Vitals INP" width="5380" height="3708" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/inp-score.png 5380w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/inp-score-300x207.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/inp-score-1024x706.png 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/inp-score-768x529.png 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/inp-score-1536x1059.png 1536w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/inp-score-2048x1412.png 2048w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/inp-score-1200x827.png 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/inp-score-1400x965.png 1400w" sizes="auto, (max-width: 5380px) 100vw, 5380px" /></p>
<p>INP stands for Interaction to Next Paint. INP measures a webpage&#8217;s responsiveness, specifically focusing on how quickly the browser responds to a user&#8217;s initial interaction. This could be a click, a tap, or even a keypress. A lower INP indicates a more responsive website, meaning users experience a smoother interaction when engaging with your content.</p>
<p>Here&#8217;s a breakdown of how INP works:</p>
<ul>
<li aria-level="1">It tracks the time it takes for the browser to visually acknowledge a user interaction by rendering any change on the screen (Next Paint).</li>
<li aria-level="1">It considers the latency of all interactions throughout a page&#8217;s lifespan, reporting the longest duration (excluding outliers).</li>
</ul>
<h2>What Will Happen to FID?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-790" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/FID-gone.png" alt="What Will Happen to FID" width="1406" height="808" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/FID-gone.png 1406w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/FID-gone-300x172.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/FID-gone-1024x588.png 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/FID-gone-768x441.png 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/FID-gone-1200x690.png 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/FID-gone-1400x805.png 1400w" sizes="auto, (max-width: 1406px) 100vw, 1406px" /></p>
<p>Previously, <a href="https://web.dev/articles/fid" target="_blank" rel="noopener">First Input Delay (FID)</a> served as the Core Web Vital metric for responsiveness. However, FID had limitations, such as not accounting for certain scenarios where the main thread wasn&#8217;t busy. INP addresses these shortcomings by providing a more comprehensive picture of responsiveness.</p>
<p>As of March 12, 2024, FID is officially deprecated. Google Search Console will no longer report on FID and will solely focus on INP for responsiveness evaluation.</p>
<h2>Strategies to Improve INP for Better Performance</h2>
<p>Improving INP involves optimizing the website&#8217;s responsiveness to user interactions. Here are some strategies to consider:</p>
<ul>
<li><strong>Optimize JavaScript Execution:</strong> Minimize and defer JavaScript loading to reduce blocking and free up the main thread, allowing for quicker response times.</li>
<li><strong>Reduce Network Latency:</strong> Optimize server response times and reduce the number of round trips required to load a page, ensuring faster interaction responses.</li>
<li><strong>Optimize Rendering:</strong> Utilize techniques like preloading critical resources, lazy loading, and prioritizing above-the-fold content to improve rendering performance and reduce delays.</li>
<li><strong>Avoid Long Tasks:</strong> Identify and address long tasks that monopolize the main thread, delaying the website&#8217;s response to user interactions.</li>
<li><strong>Use Web Workers:</strong> Offload complex or time-consuming tasks to web workers, allowing the main thread to remain responsive.</li>
</ul>
<p>Another key strategy to consider for improving Core Web Vitals INP is optimizing images on your website. Large image files can significantly slow down page loading times and hinder user interactions. By compressing images without compromising quality, using modern image formats like WebP, and implementing responsive image techniques, you can enhance the overall performance of your website.</p>
<p>Furthermore, implementing browser caching can also play a vital role in enhancing INP. By instructing the browser to store certain resources locally, such as CSS files, JavaScript, and images, you can reduce the need for repeated downloads when users revisit your site. This not only speeds up the initial load time but also improves subsequent interactions by leveraging cached resources.</p>
<h2>Tools and Resources to Monitor Core Web Vitals INP</h2>
<p>Several valuable tools can help you monitor your website&#8217;s Core Web Vitals INP and overall performance:</p>
<ul>
<li><strong>Google PageSpeed Insights:</strong> This free tool analyzes your website and provides recommendations for improvement, including specific insights into INP.</li>
<li><strong>Chrome DevTools:</strong> Leverage the Performance panel within DevTools to identify bottlenecks and track INP metrics.</li>
<li><strong>Real User Monitoring (RUM) tools:</strong> These tools provide real-world data on your website&#8217;s performance, including INP, from actual user interactions.</li>
</ul>
<h2>Why Should My Business Care About INP?</h2>
<p>In today&#8217;s digital landscape, website performance is no longer optional; it&#8217;s a business imperative. Here&#8217;s why Core Web Vitals INP matters for your company:</p>
<ul>
<li><strong>Improved User Experience:</strong> A website with a low INP feels fast and responsive. Users can interact with your content seamlessly, leading to a more enjoyable and engaging experience. This can translate into higher customer satisfaction and loyalty.</li>
<li><strong>Enhanced Conversions:</strong> Studies have shown that slow websites lead to cart abandonment and missed conversions. Optimizing INP can help ensure a smooth user journey, ultimately increasing the likelihood of conversions.</li>
<li><strong>Search Engine Ranking:</strong> Google prioritizes websites that deliver a positive user experience. A strong INP score can contribute to a higher search engine ranking, making your website more discoverable to potential customers.</li>
<li><strong>Reduced Bounce Rate:</strong> When users encounter a sluggish website, they&#8217;re more likely to bounce (leave) and visit a competitor&#8217;s site. Optimizing INP can decrease bounce rates and keep visitors engaged with your content.</li>
</ul>
<p>By prioritizing INP and Core Web Vitals optimization, you&#8217;re investing in the foundation of a successful online presence. A fast and responsive website not only improves user experience but also empowers your business to thrive in the competitive digital world.</p>
<h2>How Do I Pass Core Web Vitals and INP?</h2>
<p>Optimizing for Core Web Vitals INP, can be a complex task. Here&#8217;s where OneRhino comes in. We are a company specializing in helping businesses like yours achieve top-tier Core Web Vitals performance.</p>
<h3>Why Choose OneRhino?</h3>
<ul>
<li><strong>INP Expertise:</strong> Our team possesses in-depth knowledge of all the factors influencing INP and other Core Web Vitals metrics. We stay updated on the latest best practices and Google&#8217;s evolving standards.</li>
<li><strong>Holistic Approach:</strong> We go beyond basic website audits. We delve deep to identify the root causes impacting INP and other CWVs, crafting a customized optimization strategy for your website.</li>
<li><strong>Performance Monitoring:</strong> We don&#8217;t just optimize; we track progress. We utilize advanced monitoring tools to ensure your website maintains optimal INP and Core Web Vitals after optimization.</li>
<li><strong>Improved User Experience:</strong> By optimizing INP and CWVs, you&#8217;ll create a faster, more responsive website that keeps users engaged and satisfied. This can potentially lead to improved search engine ranking and conversions.</li>
</ul>
<p><strong>Ready to take action?</strong> Contact OneRhino today to discuss your website&#8217;s Core Web Vitals needs and unlock the potential of a lightning-fast and user-friendly online experience.</p>
<p>By monitoring Core Web Vitals INP and implementing these optimization strategies, you can ensure your website delivers a fast and responsive experience for your visitors, ultimately improving user satisfaction and potentially search engine ranking.</p>
<p><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener"><strong>Learn more about Core Web Vitals on our article about CLS!</strong></a></p>


Core Web Vitals INP (Interaction to Next Paint) – What You Should Know

<p><strong>What’s the difference between a website that loads lightning-fast and a website that seems to painfully take its time? Well, the former will rank significantly higher on search engines due to having a lower Largest Contentful Paint (LCP), one of the three key metrics in Core Web Vitals (CWV).</strong></p>
<p><strong>This article unravels what LCP is in relation to CWV, its significance, how to measure it, and its overall impact on your SEO rankings and user experience.</strong></p>
<h2>LCP in Core Web Vitals</h2>
<p>Before we explore the fundamentals of LCP, it’s first important to understand its background.</p>
<p>This is where<strong><a href="https://web.dev/articles/vitals" target="_blank" rel="noopener"> Core Web Vitals</a></strong> (CWV) comes in–it’s a set of metrics introduced by Google itself that’s designed to assess various aspects of web performance. It has three major components including Largest Contentful Paint (LCP) along with <a href="https://web.dev/blog/inp-cwv" target="_blank" rel="noopener"><strong>First Input Delay (FID) which is set to change to Interaction to Next Paint (INP) in March 2024</strong></a> and Cumulative Layout Shift (CLS).These three collectively provide web developers with a comprehensive data to measure and improve a website’s performance.</p>
<p>LCP is the first impression-maker among the three, and first impressions on your website can make or break its search engine ranking and user experience.</p>
<h2>What is LCP?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-771" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/LCP-score.png" alt="LCP in Core Web Vitals values" width="1440" height="1079" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/LCP-score.png 1440w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/LCP-score-300x225.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/LCP-score-1024x767.png 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/LCP-score-768x575.png 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/LCP-score-1200x899.png 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/LCP-score-1400x1049.png 1400w" sizes="auto, (max-width: 1440px) 100vw, 1440px" /></p>
<p>Largest Contentful Paint (LCP) is a user experience metric that gauges the loading performance of a web page. It measures the time it takes for the largest and most significant elements to show up and become available for user interaction. These elements can be any form of media such as images, banners, and videos, or textual elements such as taglines and text blocks.</p>
<p>In simpler terms, LCP focuses on the moment when users can see and interact with the primary assets on your website. It’s like a speedometer that keeps tabs on how quickly the main content shows up when you open a webpage.</p>
<h2>Why is LCP Important?</h2>
<p>LCP plays a crucial role in determining the perceived performance of a site, thus positively impacting search engine rankings. Websites that nail the LCP game not only keeps their users hooked, but are also more likely to show up on the first few search results.</p>
<p>The loading speed of a webpage also directly influences user satisfaction and engagement. When a site loads quickly, users are more likely to stick around, enjoy their time there, and possibly even do some more clicking and exploring.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-765" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/endless-loading.gif" alt="Website loading slow affecting LCP in Core Web Vitals" width="1164" height="652" /></p>
<p>This reduces bounce rates and since users are less likely to bail out without doing anything, increases the chances of conversion or turning them into customers.</p>
<h2>Factors Influencing LCP in Core Web Vitals</h2>
<p>Several factors contribute to your website’s overall LCP, each playing a crucial role in contributing to the user&#8217;s perception of a site&#8217;s responsiveness and usability. Identifying and understanding these details and how they influence LCP will be essential in optimizing your websites for better performance.</p>
<p>The four main factors that significantly affect LCP are:</p>
<ol>
<li>
<h4>Image and Video Loading <img loading="lazy" decoding="async" class="alignnone wp-image-769" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/images-video.gif" alt="" width="56" height="45" /></h4>
</li>
</ol>
<p>Rich media content, such as images and videos, often make up a significant portion of your webpage&#8217;s visual elements. The time it takes for these assets to load can significantly impact LCP. Optimizing images through compression techniques, lazy loading, and leveraging modern image formats can contribute to faster loading times, reducing the overall LCP.</p>
<ol start="2">
<li>
<h4>Text and Font Rendering<img loading="lazy" decoding="async" class="alignnone wp-image-778" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/text-render.gif" alt="" width="103" height="58" /></h4>
</li>
</ol>
<p>The rendering of text and fonts is another crucial factor influencing LCP. If the user’s browser struggles to render text efficiently, it can lead to delayed content visibility. You can enhance text rendering by optimizing font files, utilizing system fonts, and minimizing unnecessary styling. Prioritizing the loading of essential fonts can also accelerate the LCP and improve overall user experience.</p>
<ol start="3">
<li>
<h4>Server Response Times<img loading="lazy" decoding="async" class="alignnone wp-image-777" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/server.gif" alt="" width="78" height="44" /></h4>
</li>
</ol>
<p>The time it takes for your server to respond to a user&#8217;s request is a determining factor in determining LCP. Slow server responses can lead to delays in fetching necessary resources, hindering the timely display of content. Employing content delivery networks (CDNs), optimizing server configurations, and utilizing efficient caching mechanisms are strategies that can contribute to faster server response times and eventually improve LCP.</p>
<ol start="4">
<li>
<h4>Network Conditions<img loading="lazy" decoding="async" class="alignnone wp-image-774" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/network.gif" alt="" width="76" height="43" /></h4>
</li>
</ol>
<p>The speed and reliability of your user’s network connection also plays a significant role. Thus, you need to make sure to accommodate your website considering various network conditions, including slower connections or intermittent connectivity. Implementing performance optimizations like code splitting, resource prioritization, and preloading critical assets can mitigate the impact of variable network conditions on LCP.</p>
<h2>How to Measure LCP</h2>
<p>Now that we have identified the factors that influence LCP, the next thing in line should be understanding how it is measured. This will allow you to have an actual reference for gauging and improving your website’s performance.</p>
<p>There are two main methods in measuring LCP:</p>
<ul>
<li><strong>Field Data:</strong> Gathered from real user experiences.</li>
<li><strong>Lab Data:</strong> Acquired through simulations in a controlled environment.</li>
</ul>
<h2>Using Browser Developer Tools</h2>
<p>Browser developer tools aren’t exclusive for tech experts. Nearly every browser has developer tools that reveal insights into your website&#8217;s performance. Open them up, play around, and you&#8217;ll surely come across LCP. It&#8217;s like having a backstage pass to your website&#8217;s speed metrics.</p>
<p>Here are some examples for popular browsers:</p>
<h4>Google Chrome <img loading="lazy" decoding="async" class="alignnone wp-image-767" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/Google-logo.png" alt="" width="30" height="30" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/Google-logo.png 320w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/Google-logo-300x300.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/Google-logo-150x150.png 150w" sizes="auto, (max-width: 30px) 100vw, 30px" /></h4>
<ul>
<li aria-level="1">Performance Panel: Detailed loading timeline, includes LCP metrics.</li>
<li aria-level="1">Lighthouse: Integrated tool, offers a comprehensive report on various metrics.</li>
</ul>
<h4>Mozilla Firefox <img loading="lazy" decoding="async" class="wp-image-766 alignnone" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/firefox-logo.png" alt="" width="30" height="30" /></h4>
<ul>
<li aria-level="1">Network Monitor: Inspects resource loading, aiding LCP understanding.</li>
<li aria-level="1">Performance Tool: Similar to Chrome, provides insights into loading timelines.</li>
</ul>
<h4>Microsoft Edge <img loading="lazy" decoding="async" class="alignnone wp-image-764" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/edge-logo.png" alt="" width="30" height="30" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/edge-logo.png 265w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/edge-logo-150x150.png 150w" sizes="auto, (max-width: 30px) 100vw, 30px" /></h4>
<ul>
<li aria-level="1">Performance Tool: Offers insights into loading performance, including LCP metrics.</li>
<li aria-level="1">Network Panel: Analyzes network requests and their impact on LCP.</li>
</ul>
<h4>Safari (Web Inspector) <img loading="lazy" decoding="async" class="alignnone wp-image-776" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/safari-logo.png" alt="" width="30" height="30" /></h4>
<ul>
<li aria-level="1">Timelines Tab: Provides a timeline view of resource loading, aiding LCP analysis.</li>
<li aria-level="1">Audits Tab: Functions like Lighthouse, auditing site performance.</li>
</ul>
<h2>Utilizing Online Performance Testing Tools</h2>
<p>There&#8217;s a variety of online tools designed to make your life easier in measuring LCP. Like having a team of experts giving your site a check-up, just toss your website into the mix and they’ll provide you a detailed performance report.</p>
<p>Google’s <a href="https://pagespeed.web.dev/" target="_blank" rel="noopener"><strong>PageSpeed Insights</strong></a> and <a href="https://developer.chrome.com/docs/lighthouse" target="_blank" rel="noopener"><strong>Lighthouse</strong></a> are the most popular tools. These free tools assist users in analyzing and diagnosing web performance–PageSpeed Insights measures lab and real-world data, while Lighthouse focuses on solely lab data–by providing comprehensive audits and suggesting opportunities for improvement.</p>
<p>LCP comes with its own set of standards so you won’t be clueless about what’s deemed good or bad. Understanding these benchmarks using the methods above will allow you to determine if your website is a speed champion or could use a bit of improvement.</p>
<h2>Good LCP vs Bad LCP</h2>
<p>In order to pass Google’s Core Web Vitals standards, good LCP should occur within the first 2.5 seconds of a page loading. A faster LCP contributes to a positive user experience and reduces perceived loading times, enhancing overall site responsiveness. While a good LCP may vary depending on evolving industry standards and user expectations, keeping the LCP below 2.5 seconds is generally considered a best practice for optimal website performance.</p>
<p>On the other hand, anything that takes longer than 2.5 seconds is a clear indicator that you’re failing and should be considered as a bad LCP. Exceeding 2.5 seconds indicates slower loading times, which can result in an inferior user experience and ultimately lead to low SEO ranking, user frustration, increased bounce rates, and a negative impact on overall website performance.</p>
<h2>Importance of Maintaining a Good LCP</h2>
<p>Google and other search engines consider LCP a critical factor in determining search rankings. This is why urgently addressing issues and consistently maintaining a good LCP will positively impact your website’s long term success–not only in SEO but also user satisfaction and your overall competitiveness in the digital landscape.</p>
<h3>The 28-day Window</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-761" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/calendar-28.png" alt="" width="2340" height="1200" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/calendar-28.png 2340w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/calendar-28-300x154.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/calendar-28-1024x525.png 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/calendar-28-768x394.png 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/calendar-28-1536x788.png 1536w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/calendar-28-2048x1050.png 2048w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/calendar-28-1200x615.png 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/calendar-28-1400x718.png 1400w" sizes="auto, (max-width: 2340px) 100vw, 2340px" /></p>
<p>The importance of maintaining a strong LCP is directly tied to how Google assesses Core Web Vitals. Google utilizes a 28-day rolling average score to evaluate LCP, FID (<em>as mentioned, will soon be replaced by INP in March 2024</em>) and CLS.</p>
<p>A good example would be if your website recently failed its CWV due to high LCP. Even if you’ve quickly fixed the issue during that time, you still won’t have a passing score until Google’s rolling average says so, which can take up to 28 days. One to a few days of bad LCP can screw up your CWV score, costing you money and traffic within the 28-day window.</p>
<p>Now it’s clear that optimizing your LCP won’t reflect on your CWV scores right away. This emphasizes that you need to maintain a good LCP on a daily basis to keep your search engine ranking as high as possible.</p>
<h2>Conclusion</h2>
<p>To sum it all up, Largest Contentful Paint (LCP) is one of the three key metrics in Core Web Vitals that leaves a first impression to both your users and search engines such as Google. Understanding what it is, the factors that influence it, and methods of how to measure it will be crucial in formulating your strategy to optimize your website’s performance so you can rank higher in search results and generate more traffic.</p>
<p>Maintaining a good LCP is important since Google uses a 28-day average to assess your website. Keep your LCP below 2.5 seconds, fix issues quickly and work on it every day. Monitor how it changes based on new images, videos, and text, and how it responds on different servers and network conditions.</p>
<p>&nbsp;</p>
<p><a data-internal-link="true" href="https://www.onerhino.com/blog/core-web-vitals-inp/" target="_blank" rel="noopener"><strong>Learn more about Core Web Vitals on our article about INP!</strong></a></p>


What is LCP in Core Web Vitals

<p><strong>Some websites are just frustrating to visit, especially when they have content that starts rearranging on its own. You end up losing where you’re looking at, or worse, clicking something you didn’t intend to. It’s a good thing that Google included Cumulative Layout Shift (CLS) in Core Web Vitals (CWV) so leading search engines prioritize showing websites with minimal layout shifts.</strong></p>
<p><strong>To help you learn more about CLS, this article covers what it is, how it’s related to Core Web Vitals, how it’s measured and monitored, and its overall impact on your website’s search rankings and user experience.</strong></p>
<h2> What is Cumulative Layout Shift?</h2>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-763" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/cls-score.png" alt="What is CLS in Core Web Vitals" width="4638" height="3441" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/cls-score.png 4638w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/cls-score-300x223.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/cls-score-1024x760.png 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/cls-score-768x570.png 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/cls-score-1536x1140.png 1536w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/cls-score-2048x1519.png 2048w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/cls-score-1200x890.png 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2024/03/cls-score-1400x1039.png 1400w" sizes="auto, (max-width: 4638px) 100vw, 4638px" /></p>
<p>Cumulative Layout Shift (CLS) refers to the unexpected shuffling or rearrangement of web page elements (images, ads, dynamic content) during loading time. It’s one of the three key metrics in Core Web Vitals (CWV) that focuses on measuring your website’s visual stability. CLS assesses disruptive layout shifts that your users experience while navigating through your website.</p>
<p>Search engines nowadays prioritize user-centric metrics, so CLS goes beyond ensuring that your page layout is aesthetically pleasing. Significantly minimizing layout shifts gives you a low CLS score, which makes your website rank higher in search results. Users are also more likely to stay on your website, increasing session durations, user retention, and eventually leads to higher conversion rates.</p>
<h2>CLS in Core Web Vitals</h2>
<p>CWV is a set of metrics made by Google that assesses various aspects of web performance in user experience. CLS is one of its three main components, while the others are <a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener"><strong>Largest Contentful Paint (LCP)</strong></a> and First Input Delay (FID), which is set to change to <strong><a href="https://web.dev/articles/inp#:~:text=Note%3A%20Interaction%20to%20Next%20Paint,is%20a%20poor%20user%20experience.">Interaction to Next Paint (INP) in March 2024</a></strong>.</p>
<p>While CLS addresses visual stability and predictability, LCP focuses on the loading speed of the main content, and FID (or INP in the near future) measures your website’s responsiveness to user interactions. All these three metrics together provide a comprehensive insight on how your site is performing and which areas need improvements.</p>
<p>Focusing on CLS alone will not be enough to maximize your website’s performance. You have to understand how it works in conjunction with LCP and FID/INP since search engines look at your website’s CWV as a whole. It’s your overall CWV score what determines how great your user experience is and how high you’ll rank on search engines.</p>
<h2>What Causes Cumulative Layout Shifts?</h2>
<p>Adding visual elements to your websites such as images, dynamic content, or ads can definitely make it stand out and monetize your traffic. However, these can be the main culprits that can disrupt the initial layout of your page and the user experience.</p>
<p>See this sequence below. That&#8217;s a good example of a poor CLS disrupting the user experience:</p>
<div style="display: flex; justify-content: center;"><video style="width: 300px; height: 600px;" autoplay="autoplay" loop="loop" muted="" width="300" height="150"><source src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/poor-cls-sequence.mp4" type="video/mp4" />Your browser does not support the video tag.<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start">﻿</span></video></div>
<blockquote><p><em>In the sequence, you can appreciate how the user attempted to accept the payment but right in the exact moment when the Accept button was going to be clicked, an additional element was loaded on the page, moving all content down. This made the user interact with the wrong button, leading to an unwanted result.</em></p></blockquote>
<p>Here are some common scenarios that cause Cumulative Layout Shifts:</p>
<p><strong>Images without Dimensions:</strong> Unspecified image dimensions can lead to unexpected shifts as the browser allocates space based on available information.</p>
<p><strong>Ads and Iframes:</strong> Unsynchronized loading of ads and iframes, without proper dimension definitions, may push existing content, causing layout shifts.</p>
<p><strong>Dynamic Content:</strong> Content that dynamically loads or changes after the initial render can contribute to layout shifts. These are elements that can change or update in real-time based on user interactions, preferences, or external factors.</p>
<p><strong>Delayed Loading of Elements:</strong> Slow-loading elements, especially images, also impacts layout stability.</p>
<p><strong>Viewport Changes:</strong> Resizing the viewport or changing device orientation can trigger layout shifts, especially without proper responsive design.</p>
<p>Websites with poor layout stability may have added or modified one or two of the above factors. These needs to be revisited and worked on.</p>
<h2>Recommended Cumulative Layout Shift</h2>
<p>To ensure an ideal user experience, Google urges your website to maintain a CLS score of 0.1 or lower. Google has a <strong><a href="https://developers.google.com/search/docs/appearance/core-web-vitals">CWV guideline</a></strong> that classifies CLS scores into the following:</p>
<ul>
<li><strong>Good CLS:</strong> A CLS score of 0.1 and below indicates minimal layout shift and is considered &#8220;good&#8221;, reflecting a stable and user-friendly browsing experience with fewer disruptions.</li>
<li><strong>Poor CLS:</strong> A CLS score above 0.1  is considered &#8220;poor&#8221;, signifying a potentially disruptive page layout.</li>
</ul>
<h2>Measuring and Monitoring CLS</h2>
<p>On top of looking into the possible causes of high CLS and understanding the recommended threshold, learning what tools to use (and eventually how to utilize them) will provide you a more solid insight on improving a poor LCP.</p>
<p>These are the most common tools and techniques on how you can measure and monitor your website’s CLS:</p>
<h4>Chrome DevTools <img decoding="async" class="alignnone wp-image-762" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/chrome-devtools-logo.svg" alt="Chrome DevTools logo" width="30" /></h4>
<ul>
<li><strong>What’s it for:</strong> A built-in developer tool for Google Chrome</li>
<li><strong>How to use it:</strong> Access the &#8220;Performance&#8221; tab to record. Analyze a performance trace, specifically observing &#8220;Layout Shift&#8221; in the &#8220;Experience&#8221; section to measure CLS over time.</li>
</ul>
<h4>Lighthouse Reports <img decoding="async" class="alignnone wp-image-772" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/lighthouse-logo.svg" alt="Google Lighthouse logo" width="30" /></h4>
<ul>
<li><strong>What’s it for:</strong> An open-source tool for evaluating webpage performance (real-world and lab data).</li>
<li><strong>How to use it:</strong> Generate comprehensive reports that include CLS scores either through Chrome DevTools or online tools, for assessment and optimization.</li>
</ul>
<h4>PageSpeed Insights <img decoding="async" class="alignnone wp-image-775" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/pagespeed-insights-logo.svg" alt="PageSpeed Insights logo" width="30" /></h4>
<ul>
<li><strong>What’s it for:</strong> PageSpeed Insights analyzes webpage performance using real-world and lab data.</li>
<li><strong>How to use it:</strong> Access lab data from the Chrome User Experience Report via API. Examine aggregated CLS data derived from actual users&#8217; experiences.</li>
</ul>
<h4>Google Search Console <img decoding="async" class="alignnone wp-image-768" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/google-search-console-logo.svg" alt="Google Search Console logo" width="30" /></h4>
<ul>
<li><strong>What’s it for:</strong> Google Search Console provides insights into a website&#8217;s performance on Google Search.</li>
<li><strong>How to use it:</strong> Navigate to the &#8220;Core Web Vitals&#8221; report under &#8220;Enhancements&#8221;. Review CLS data specific to the pages on your website.</li>
</ul>
<h4>JavaScript Libraries <img decoding="async" class="wp-image-770 alignnone" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/03/javascript-logo.svg" alt="JavaScript Logo" width="30" /></h4>
<ul>
<li><strong>What’s it for:</strong> JavaScript libraries, like CumulativeLayoutShift.js, enable programmatic tracking of CLS.</li>
<li><strong>How to use it:</strong> Implement these libraries to gather detailed information about layout shifts. This helps in debugging and improvement efforts for CLS measurement.</li>
</ul>
<p>Regularly monitoring CLS, especially after implementing changes to the website, ensures consistent improvements over time.</p>
<h2>Importance of Maintaining a Low CLS</h2>
<p>Keeping a low CLS (<em>0.1 and below</em>) will be highly advantageous to you for two main reasons.  First, you’ll rank higher in Google search results and second, you&#8217;ll provide better user experience.</p>
<h3>Google’s 28-day Window</h3>
<p>You know by now that Google evaluates and ranks your website based on its page performance via Core Web Vitals (CWV), right? Well Google uses a <strong><a href="https://webmasters.stackexchange.com/questions/139413/how-does-a-28-day-window-work-for-core-web-vitals">28-day rolling average</a></strong> score to evaluate LCP, FID (<em>soon to be INP in March 2024</em>), and CLS. Since CLS is a third of what makes up your overall score, a high layout shift will fail your CWV score and fixing it can take up to 28 days before you pass the CWV score again. This costs you money and traffic daily until the changes take effect.</p>
<p>Additionally, websites with layouts that shift a lot drive visitors away and this problem is much worse for those browsing on smartphones. With lots of other sites, users won&#8217;t hesitate to jump to the next until they find a smoother experience. This does not just negatively affect your site traffic and retention, but the possibility of actual conversion as well. Users may overlook important content, unintentionally click the wrong options, or checkout prematurely.</p>
<h2>Conclusion</h2>
<p>Understanding and managing Cumulative Layout Shift (CLS) is essential for optimizing your website’s performance and improving user experience so you can rank higher in search results. Google has included CLS as one of the three key metrics in Core Web Vitals, and it is recommended that you maintain a score 0.1 and below. For monitoring and measuring CLS, you can use readily-available tools such as Chrome DevTools, Lighthouse Reports, PageSpeed Insights, Google Search Console, and JavaScript.</p>
<p>You must continuously keep your CLS in check and immediately address identified issues. Google evaluates your overall Core Web Vitals on a 28-day rolling average, and a poor CLS can make you fail for days.</p>
<p>&nbsp;</p>
<p><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener"><strong>Learn more about Core Web Vitals on our article about LCP!</strong></a></p>


What is CLS in Core Web Vitals

<p><strong><em>&#8220;What does Origin mean? What is Origin in PageSpeed Insights?&#8230;&#8221;</em></strong></p>
<p><strong>If you&#8217;ve found yourself mumbling these questions while scratching your head, then you&#8217;ve come to the right place! </strong><strong>Here we will help you understand its meaning and symbiotic relationship with Real User Data. </strong></p>
<p><strong>From website owners to web developers; from marketing professionals to mere simple mortals; we all have come across <a href="https://developers.google.com/speed/docs/insights/v5/about" target="_blank" rel="noopener">PageSpeed Insights</a> when trying to optimize and improve our website&#8217;s performance &#8211; PSI for short.</strong></p>
<p><strong>PSI is a valuable tool. It measures and provides suggestions on how to optimize the performance of your website, but its reports, terms, and metrics may not be so obvious to everyone. Origin? This URL? Let&#8217;s get to it!</strong></p>
<h3>So&#8230; What is Origin in PageSpeed Insights?</h3>
<p>In simpler terms, Origin represents the broader performance characteristics of your entire website. It encompasses various web pages hosted under the same domain.</p>
<h3>What is &#8220;This URL&#8221; in PageSpeed Insights?</h3>
<p>On the other hand, This URL focuses on the performance of a specific webpage. When you analyze a particular webpage, This URL provides insights into that specific page&#8217;s loading speed and optimization score. It allows you to pinpoint issues and improvements unique to that particular webpage. And, in the case that there is not enough data, PSI will fall back to Origin.</p>
<h2>What Does It Mean When PageSpeed Insights Falls Back to Origin?</h2>
<p>Sometimes, when you run a PSI analysis for a specific URL, the resulting report doesn’t show the specific URL numbers. Instead, it shows the website’s overall / Origin numbers. This occurs when there isn&#8217;t enough data for that particular webpage, and PSI reverts to using the broader Origin data as a reference point.</p>
<p>It&#8217;s worth noting that if there&#8217;s even less data available, <strong><a href="https://onerhino-site-git-dev-onerhino.vercel.app/blog/cracking-the-core-web-vitals-code-join-the-gangs-heist-for-first-page-domination" target="_blank" rel="noopener">Core Web Vitals</a></strong> (CWV) won&#8217;t be measured altogether. So, keep an eye on the data availability for more accurate insights into your webpage&#8217;s performance.</p>
<h2>But&#8230; &#8220;What does it mean there isn&#8217;t enough data?&#8221;, you may wonder&#8230;</h2>
<p>It means that PSI requires a certain level of data or information to provide meaningful insights. If there isn&#8217;t enough data collected or available for a specific domain or, as in our example above, a specific webpage, PSI may be unable to generate accurate performance reports for that particular entity.</p>
<h2>&#8220;But wait&#8230; Why is there not enough data? How could that be?&#8221;</h2>
<p>Well, insufficient data in PSI is usually due to low website traffic, new or infrequently visited pages, exclusions by site owners, regional traffic variations, and/or inadequate sample sizes. So, as explained above, PSI may revert to Origin data when it lacks sufficient information for a detailed analysis, emphasizing the need for improved data collection and monitoring.</p>
<p>As a website owner, if you encounter PSI falling back to Origin, it&#8217;s a signal that you may need to work on improving the data collection for that specific webpage, or consider optimizing it alongside the broader performance enhancements for your entire website.</p>
<h2>Comparing Origin vs This URL</h2>
<p>To better grasp the differences between these metrics, let&#8217;s consider an example. Imagine you have a website with multiple pages, and you&#8217;re using PSI to assess its performance.</p>
<ul>
<li aria-level="1"><strong>Origin</strong>: If you select Origin, you&#8217;ll receive data that reflects the aggregate performance of all the pages on your website. This can be valuable for identifying overarching trends and areas where your entire website needs optimization.</li>
<li aria-level="1"><strong>This URL</strong>: Choosing This URL instead will provide you with insights customized for the specific webpage you&#8217;re analyzing, given that the page has sufficient traffic (otherwise, it may continue to display Origin data). This is particularly useful when you want to focus on the performance of individual pages, such as your homepage, product pages, or blog posts.</li>
</ul>
<h2><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-617" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/01/user-traffic-graphic.png" alt="Graphic showcasing exponential growth in user traffic from not enough data, Origin Data and Individual URL Data" width="1289" height="854" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/01/user-traffic-graphic.png 1289w, https://onerhinop.wpengine.com/wp-content/uploads/2024/01/user-traffic-graphic-300x199.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2024/01/user-traffic-graphic-1024x678.png 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2024/01/user-traffic-graphic-768x509.png 768w, https://onerhinop.wpengine.com/wp-content/uploads/2024/01/user-traffic-graphic-1200x795.png 1200w" sizes="auto, (max-width: 1289px) 100vw, 1289px" /></h2>
<h2>Conclusion</h2>
<p>We at <a data-internal-link="true" href="https://www.onerhino.com/about/" target="_blank" rel="noopener">oneRhino</a> think that understanding the meaning of Origin and This URL in PageSpeed Insights gives you a better comprehension of all the data presented by this remarkable tool, allowing you to utilize its full potential. This is key during the journey of optimizing your website. Identifying when a web page falls back to Origin will help you make informed decisions and help you create the correct strategy to get the best results.</p>


What is Origin in PageSpeed Insights?

<p><strong>So… You ran a report in Lighthouse and the lab data results were not that good. Therefore, you prepare yourself and set sail into the sea seeking the elusive treasure of seamless user experience. The sun is shining bright, the sea is smooth as a mirror and your website has never scored so high!</strong></p>
<p><strong>A month goes by and the waters begin to agitate, dark clouds begin to crowd, and your Core Web Vitals report hits like a lightning strike.</strong></p>
<p><strong>Now your ship is sinking and it’s too little, too late!</strong></p>
<p><strong>Here we will go through the two different data types for measuring web performance: Laboratory Data and Real User Data. We will cover what they are, their differences, use cases, limitations, and benefits.</strong></p>
<p><strong>Before embarking on your journey to optimize your website, join us and discover what these reports have to offer.</strong></p>
<h2>What is Real User (Field) Data?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-809 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer.webp" alt="Contemplating the Lab Data counterpart in Core Web Vitals - Field Data" width="1456" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer.webp 1456w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer-300x168.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer-1024x574.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer-768x430.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer-1200x673.webp 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/intrepid-explorer-1400x785.webp 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>Look at it as a diverse landscape, a field where explorers document their experiences in the wild.</p>
<p><strong>Real User Data</strong> is our intrepid explorer, capturing the real-world interactions of visitors navigating websites. It thrives on the unpredictability of the internet, showcasing the full spectrum of devices, network conditions, and user behaviors. This data, sourced from tools like <a href="https://developer.chrome.com/docs/crux" target="_blank" rel="noopener"><strong>Chrome User Experience Report (CrUX)</strong></a> and reflecting the past 28 days, provides an unfiltered view of the web&#8217;s vibrant and ever-evolving ecosystem.</p>
<h2>What is Lab Data?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-810 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/alchemist.webp" alt="Lab environment representation" width="1456" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/alchemist.webp 1456w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/alchemist-300x168.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/alchemist-1024x574.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/alchemist-768x430.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/alchemist-1200x673.webp 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/alchemist-1400x785.webp 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>Imagine a well-equipped laboratory where scientists observe and record experiments. <strong>Lab Data</strong> in the web realm is quite similar. It&#8217;s data meticulously collected in a controlled environment that simulates user interactions with a website. But, as we tread deeply into the forest of web analytics, we must acknowledge its limitations.</p>
<h2>What are Lab Data Limitations?</h2>
<p>While <strong>Lab Data</strong> is a valuable tool in our web performance exploration, it&#8217;s essential to highlight its limitations. Here, we&#8217;ll uncover the challenges of relying on this controlled yet somewhat confined data source.</p>
<h3>Accuracy Within Controlled Environments:</h3>
<p>Laboratory Data is exact in its controlled settings, but this precision comes at a cost. It may not accurately reflect the real-world variability of user behaviors, devices and network conditions. Similar to studying a caged animal in a zoo and assuming it behaves the same way in the wild.</p>
<h3>Limited Real-World User Interactions:</h3>
<p>In the controlled laboratory environment, interactions are scripted and standardized &#8211; This means, laboratory data is collected by a robot. While this approach ensures consistency, it fails to capture the full spectrum of user behaviors. Think of it as trying to understand human behavior solely by observing actors in a well-rehearsed play &#8211; it&#8217;s informative but lacks the spontaneity and full nuanced context of real life.</p>
<h3>Potential for Optimization Bias:</h3>
<p>Sometimes, when we tinker with things based solely on laboratory data, we end up with optimizations that work great in controlled settings but go haywire in the real world. It&#8217;s like trying to trick the bot by making quick fixes on a website – sure, it&#8217;s a common practice for quick results, but it&#8217;s not the best approach. In fact, it often backfires in the long run, causing more trouble than it&#8217;s worth.</p>
<p>That being said, it is possible that you won&#8217;t have enough traffic/users on your website for Google to start collecting this information and provide Real User Data. So our advice? Use Lab Data as a starting point and transition to Real User Data as soon as it&#8217;s available.</p>
<h3>Limited Insights into User Frustrations:</h3>
<p>In the world of <strong>Lab Data</strong>, frustration and impatience often go unnoticed. When data is collected under controlled circumstances, the authentic user experience, complete with moments of irritation or confusion, remains hidden.</p>
<h2>What is the Difference Between Lab Data and Field Data?</h2>
<p>It&#8217;s essential to grasp the profound distinctions between <strong>Lab Data</strong> and <strong>Field Data</strong>, akin to understanding the contrast between a controlled laboratory experiment and an untamed expedition into the wilderness.</p>
<h3>Lab Data: The Precision of Controlled Environments</h3>
<p>Imagine a meticulously controlled laboratory. Here, data is collected with surgical precision, similar to scientists conducting experiments under controlled conditions. In the digital realm, Lab Data mirrors this environment. It&#8217;s a well-orchestrated setting where a simulated user interacts with a website, enabling quick and systematic data collection &#8211; this interaction emulates a low CPU power cellphone, running on a throttled mobile internet connection; measuring performance in the worst scenario possible. Like a laboratory&#8217;s controlled variables, this data type offers a highly controlled environment for testing website performance metrics.</p>
<p>However, as we venture further into the labyrinth of Lab Data, we uncover its limitations. While it excels in precision, it often struggles to encapsulate the rich tapestry of real-world variability.</p>
<h3>Field Data (Real User Data): The Unpredictable Wilderness</h3>
<p>Now, picture a vast, untamed wilderness. Field Data, often called Real User Data, is our daring explorer in this metaphorical jungle. It captures the raw, unfiltered experiences of visitors navigating websites in the real world. Much like explorers encountering various terrains, creatures, and climates, Field Data thrives in the unpredictable landscape of the internet.</p>
<p>This data type embraces the diversity of devices, network conditions, and user behaviors with open arms. Just as CrUX, considers the superior 75% percentile of real users, Field Data accounts for the full array of devices, network connections, and user browsers. It&#8217;s the equivalent of experiencing a wildlife safari, where every moment holds the potential for surprise. From the swift clickers who breeze through web pages to the contemplative explorers who linger and ponder, Field Data accommodates the full spectrum of user interactions, painting a comprehensive portrait of how users genuinely engage with websites.</p>
<h3>The Essence of the Difference</h3>
<p>The essence of the difference between these data types lies in their environments. Lab Data is like controlled laboratory experiments, providing precision and consistency but lacking the wild, unpredictable nature of real-world internet use.</p>
<p>In contrast, Field Data, or Real User Data, embodies the chaos and diversity of the internet wilderness, capturing the genuine experiences of users as they navigate websites. Real Data, gathered over the last 28 days to provide an average, contrasts with Lighthouse&#8217;s instant analysis.</p>
<p>Each has its merits, but understanding their differences is pivotal to unlocking the true potential of web performance evaluation.</p>
<h2>Is Real User Data More Accurate?</h2>
<p>Now, the critical question arises: Is Real User Data the ultimate compass for website performance? In many ways, yes, and here&#8217;s why:</p>
<ul>
<li><strong>Real-World Environment:</strong> Real User Data paints a broader picture of the unpredictable internet landscape, capturing the diversity of user experiences.</li>
<li><strong>User Behavior Variability</strong>: In the jungle of the internet, user behaviors are as diverse as the creatures in the wild. Real User Data accommodates this diversity beautifully.</li>
<li><strong>Reliability and Representativeness:</strong> Unlike Lab Data, influenced by controlled settings, Real User Data is a reliable reflection of how websites perform across different setups of devices, network conditions and user behavior.</li>
</ul>
<h2>What Are the Benefits of Using Real User Data?</h2>
<p>Having Real User Data as your &#8216;trusty&#8217; guide offers many advantages:</p>
<ul>
<li><strong>Precision in Improvement Efforts:</strong> It helps you pinpoint specific elements causing delays in your website&#8217;s performance, allowing for targeted optimization.</li>
<li><strong>Tracking Progress and Iterative Enhancement:</strong> Using real user data, which is the data actually used by Google Search Console for performance analysis, can guide you toward improving your website. It allows you to track the effectiveness of changes made over time.</li>
<li><strong>Industry Benchmarking:</strong> Compare your website&#8217;s performance to others in the digital landscape, gaining valuable insights and a competitive edge.</li>
</ul>
<h2>What is Lab Data in Lighthouse?</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-811 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/lighthouse.webp" alt="What is Lab Data in Lighthouse?" width="1456" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/lighthouse.webp 1456w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/lighthouse-300x168.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/lighthouse-1024x574.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/lighthouse-768x430.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/lighthouse-1200x673.webp 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/lighthouse-1400x785.webp 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>As we continue our exploration, it&#8217;s worth mentioning Lab Data in the context of <strong><a href="https://developer.chrome.com/docs/lighthouse/overview/" target="_blank" rel="noopener">Google Lighthouse</a></strong>. Google Lighthouse is like your trusty explorer&#8217;s toolkit, conducting automated tests on websites to simulate real user interactions.</p>
<p><strong>Core Web Vitals</strong></p>
<p>It&#8217;s crucial to understand the beating heart of web performance—<strong><a href="https://web.dev/articles/vitals#core-web-vitals" target="_blank" rel="noopener">Core Web Vitals</a></strong>. These essential metrics &#8211; <em><strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">CLS</a></strong>, <strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">LCP</a> </strong>and <strong><a data-internal-link="true" href="https://www.onerhino.com/blog/core-web-vitals-inp/" target="_blank" rel="noopener">INP</a></strong></em> &#8211; encapsulate various facets of the user experience, shaping how we perceive and optimize website performance.</p>
<h2>Metrics: Do They Give Different Results Between Field Data and Lab Data?</h2>
<p>Metrics, the guiding stars of our journey… They often offer diverse readings when we compare Field Data (Real User Data) and Lab Data. This intriguing phenomenon is a testament to the complex and multifaceted nature of the web.</p>
<ul>
<li><strong>Field Data &#8211; Embracing the Unpredictable: </strong>Real User Data takes the lead in the untamed wilderness of the internet, where user interactions are as varied as the ecosystems of a rainforest. It captures the unscripted, ever-changing experiences of actual users navigating websites. Picture your expedition party navigating through ever-shifting terrains and encountering the unexpected—this is the essence of Field Data.</li>
<li><strong>Lab Data &#8211; The Control Tower: </strong>Conversely, Lab Data operates within the controlled confines of a laboratory-like setting. Similar to observing creatures in a carefully constructed enclosure, offering precision and consistency. Yet, it cannot wholly replicate the dynamic, real-world conditions of the internet jungle.</li>
</ul>
<h2>Conclusion</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-449 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide.jpg" alt="Navigating the sea with Lab Data and Field Data in Core Web Vitals" width="2184" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide.jpg 2184w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-300x112.jpg 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-1024x383.jpg 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-768x287.jpg 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-1536x574.jpg 1536w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-2048x765.jpg 2048w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-1200x448.jpg 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/sailor-boat-wide-1400x523.jpg 1400w" sizes="auto, (max-width: 2184px) 100vw, 2184px" /></p>
<p>Lab Data is a valuable guide, particularly in controlled environments. It excels in precision and consistency, offering quick insights into specific elements that impact website performance. This makes Laboratory Data indispensable in initial testing and targeted optimizations. However, its value shines brightest when complemented by Real User Data. While Lab Data provides a focused lens for controlled scenarios, Real User Data captures the wild, unpredictable nature of internet usage. The symbiotic relationship between the two is essential, ensuring a comprehensive understanding of web performance and effective optimization across diverse scenarios. Balancing the strengths of both is key to navigating the complexities of the online realm successfully.</p>


Lost At Sea – The Perils of only Lab Data as a North Star for Core Web Vitals

<p><strong>Welcome to the delightful world of cookies and analytics! No, we&#8217;re not talking about grandma&#8217;s chocolate chip treats here, but rather the digital treats that help websites measure their success and provide you with a personalized browsing experience. In this article, we&#8217;ll take a bite-sized look at different types of cookies and how they work within analytics. So grab a cup of your favorite beverage and let&#8217;s dive in!</strong></p>
<h3>What is a Cookie?</h3>
<p><img loading="lazy" decoding="async" class="alignright wp-image-344 size-full" title="Cookies In The Digital World" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content-1-1.png" alt="A bowl full of cookies in front of a chart-like digital graphic representing internet cookies" width="300" height="300" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content-1-1.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content-1-1-150x150.png 150w" sizes="auto, (max-width: 300px) 100vw, 300px" />In the virtual realm, a cookie is a small piece of data that gets stored on your computer or mobile device when you visit a website. It&#8217;s like a digital name tag that the website uses to remember who you are. Don&#8217;t worry, though; these tiny data files won&#8217;t invade your privacy or raid your pantry. They are simply harmless text files with important information that make your browsing experience smoother and more enjoyable.</p>
<h3>Why are Cookies Important?</h3>
<p>Imagine you enter a magical online store and start adding items to your cart. Without these little data helpers, your cart would vanish into thin air every time you clicked on a new page. It would be as frustrating as searching for a chocolate chip in a raisin treat! Cookies save the day by keeping track of your cart items and your preferences throughout your browsing session. They make online shopping, personalized recommendations, and tailored experiences possible.</p>
<p>&nbsp;</p>
<h3>Cookies Have Six Attributes</h3>
<p><img loading="lazy" decoding="async" class="alignright wp-image-345 size-full" title="Cookies Different Attributes (Ingredients) Representation" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content2.png" alt="A piece of paper detailing Cookie ingredients representing the different attributes internet cookies have" width="400" height="400" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content2.png 400w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content2-300x300.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content2-150x150.png 150w" sizes="auto, (max-width: 400px) 100vw, 400px" /></p>
<p>Cookies may not have a secret recipe, but they do come with six essential attributes:</p>
<p><strong>a) Name:</strong> Each cookie has a unique name like &#8220;choco-chip&#8221; or &#8220;oatmeal-raisin&#8221; to help websites identify them.</p>
<p><strong>b) Value:</strong> This ingredient contains the information the website wants to store. It could be your username, language preference, or even your shoe size (for the shoe enthusiasts out there).</p>
<p><strong>c) Domain:</strong> Just like you have a home address, cookies have a domain assigned to them. It specifies which website can access the cookie&#8217;s information.</p>
<p><strong>d) Path:</strong> Imagine a cookie crumb trail that leads you to specific pages on a website. The path attribute does the same thing, indicating which pages can access the cookie.</p>
<p><strong>e) Expiration Date:</strong> Like milk, they have an expiration date. It determines how long the cookie will be stored on your device. Some cookies expire when you close your browser (we call them session cookies), while others stick around for a longer period (persistent cookies).</p>
<p><strong>f) Secure and HttpOnly Flags:</strong> These attributes ensure that cookies are transmitted securely between your device and the website, reducing the risk of unauthorized access.</p>
<h3>Session Cookies vs Persistent Cookies</h3>
<p><img loading="lazy" decoding="async" class="alignleft wp-image-346 size-full" title="Various Cookie Types" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content3.png" alt="Different types of cookies inside a glass bowl representing the different types of cookies used in the internet" width="300" height="300" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content3.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content3-150x150.png 150w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>Now, let&#8217;s talk about the two main types of cookies: session and persistent.</p>
<p><strong>Session cookies</strong> are the light snacks of the cookie world. They are temporary data bits that are deleted as soon as you close your browser. They help websites remember your actions during a single browsing session. It&#8217;s like having a waiter who knows your order but forgets it as soon as you leave the restaurant.</p>
<p><strong>Persistent cookies</strong>, on the other hand, are the ones that hang around a bit longer, like an aunt who overstays her welcome during the holidays. These cookies stick around even after you close your browser and can be used to remember you when you come back to the website. They help websites recognize you and provide customized experiences based on your previous visits.</p>
<h2>How Google Analytics Uses Data to Understand Your Website Visitors</h2>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-347 size-full" title="Cookies and Google Analytics" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content4.png" alt="Cookies on a table in front of a statistics chart screen representing the use of Cookies on Google Analytics" width="1747" height="900" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content4.png 1747w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content4-300x155.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content4-1024x528.png 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content4-768x396.png 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content4-1536x791.png 1536w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content4-1200x618.png 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/cookie-content4-1400x721.png 1400w" sizes="auto, (max-width: 1747px) 100vw, 1747px" /></p>
<p>Now that we&#8217;ve covered the basics, let&#8217;s talk about how cookies work in the realm of analytics, particularly with <strong><a href="https://analytics.google.com/analytics/academy/course/6" target="_blank" rel="noopener">Google Analytics</a></strong>.</p>
<p>Google Analytics uses cookies to collect information about website visitors. These data tools gather information like the pages you visit, how long you stay, and which links you click on. It&#8217;s like having a group of analytical chefs who observe your every move in the kitchen to improve their recipes.</p>
<p>The data tools used by Google Analytics are typically persistent data bits. They help website owners understand their audience, improve their content, and measure the success of their marketing campaigns. However, rest assured that the data collected by these tools is anonymized and used in an aggregated form to ensure your privacy.</p>
<blockquote><p><em>If you want to read more about Google Analytics, </em><a title="Learn more about Google Analytics" href="https://analytics.google.com/analytics/academy/" target="_blank" rel="noopener">here</a><em> is a good place to start!</em></p></blockquote>
<h2>Conclusion</h2>
<p>So, the next time you enjoy a seamless online shopping experience or stumble upon a website that feels like it knows you personally, remember the hardworking data tools that make it all possible. They may not be as tasty as their edible counterparts, but they certainly add a sprinkle of magic to the digital world!</p>


What Are Cookies: The Digital Delights You Need to Know About

<p><strong>In a shocking turn of events, Core Web Vitals (CWV), the lifeblood of a website&#8217;s user experience, has been fiercely injured, leading to the demise of organic traffic and crucial metrics. This heinous act carries significant consequences, as CWV directly impacts search engine rankings and user engagement. As investigators delve into the case, three possible culprits emerge: Owen the Web Developer, Bill from Marketing, and even Google itself. Each suspect points fingers at the others, creating a complex blame game. Unraveling this mystery is crucial, as understanding the factors behind CWV fluctuations can help prevent future drops and ensure a seamless user experience. Let us embark on this investigation to expose the truth and safeguard the integrity of CWV and your website performance.</strong></p>
<h3>Suspect 1: Owen the Web Developer</h3>
<h3 style="margin-bottom: 22.1771px;"><img loading="lazy" decoding="async" class="wp-image-1209 size-full alignright" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/angry-dev.webp" alt="A representation of an angry dev yelling at a screen due to the sudden Core Web Vitals drops." width="300" height="300" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/angry-dev.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/angry-dev-150x150.webp 150w" sizes="auto, (max-width: 300px) 100vw, 300px" /></h3>
<p>“<i>Hey, how come I’m a suspect? The last time I even cha</i><i>nged the code was weeks ago!</i>” Owen defended, which is why he’s on our suspect list in the first place.</p>
<p>We have to establish that it takes several weeks for any changes you make on your website to reflect on your CWV scores. The <strong><a href="https://developer.chrome.com/docs/crux?hl=en" target="_blank" rel="noopener">Chrome User Experience Report (CrUX)</a></strong> calculates CWV scores based on the upper percentile (75%) of the last 28 days of user traffic on your website.<br />
Therefore, this delay can create the illusion that your CWV scores have “broken on their own” when in reality, they are just now factoring in something that was added to the website’s source code weeks ago.</p>
<blockquote><p><em><strong>What kind of changes did you make, Owen?!</strong></em></p></blockquote>
<p>Wait, maybe it’s not something that Owen did, maybe it’s something he didn’t do. To be fair, changing something in the code doesn’t always have to reflect negatively on your CWV after the 28-day mark. Another possible cause is if Owen, or the rest of the development team, failed to track the Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) numbers, which is a good indicator of an upcoming issue because they were only checking if the URLs are green, yellow, or red.</p>
<p>You can monitor CWV scores through <strong><a href="https://developers.google.com/speed/docs/insights/v5/about?hl=en" target="_blank" rel="noopener">Page Speed Insights (PSI)</a></strong> to get specific site scores in <strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">LCP</a> </strong>and <a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener"><strong>CLS</strong></a>. If you are unable to anticipate an issue, it may appear as though the vitals broke on their own.</p>
<h3>Suspect 2: Bill from Marketing</h3>
<p><img loading="lazy" decoding="async" class="wp-image-1208 size-full alignleft" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/marketing-guy.webp" alt="A picture of a marketing guy surprised due to the sudden Core Web Vitals drops." width="300" height="300" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/marketing-guy.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/marketing-guy-150x150.webp 150w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>If it’s not Owen or the other devs, it’s most probably this guy Bill, the Content Editor from the marketing department.</p>
<p>“<i>Hey, leave me out of this,</i>” Bil tells us off, “<i>what even makes you think that I have anything to do with this when it’s the devs who run and maintain our website?</i>”</p>
<p>Now that’s a really good question from Bill and he actually has a point–except that we found out that he has some access to tools that can directly impact the CWV.</p>
<p>“<i>I heard you talking about adding a new pop-up and widgets the other day!</i>” Owen pointed out, and he told us that Bill was regularly adding large images to the website. These seemingly harmless marketing initiatives usually don’t need to go through the standard development workflow, but when done wrong, they can lead to significant LCP and CLS delays and will eventually make the CWV drop.</p>
<h3>Suspect 3: Google itself (are you sabotaging us?)</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-1207 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/joker-google.webp" alt="A joker using Google's colors representing Google." width="300" height="300" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/joker-google.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/joker-google-150x150.webp 150w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>If neither the devs nor the marketing team did it, it’s most definitely Google sabotaging us, which is a bit ironic because we’re optimizing our CWV based on its metrics.</p>
<p>“<i>Okay, calm down, will ya?</i>” Google exclaims. “<i>As the top search engine out there, I have the right to regularly modify my website ranking rules and algorithms on CWV indicators and scoring so I can adapt to the evolving user expectations.”</i></p>
<p>Okay, fair enough Google, and it’s not like we can do anything about it. These changes can impact how Google tracks and evaluates all websites, resulting in indexing, deindexing, or scoring URLs differently than before.</p>
<p><i>“This is why website owners and their teams need to stay on top of Google’s communication channels so your developers can easily and seamlessly adapt to any algorithmic modifications that can affect your current CWV scores,” </i>Google lectures–take some notes!</p>
<p>“<i>Speaking of evolving users, it’s not always me you have to come for</i>,” Google adds. In rare cases, a shift to a different user demographic can also have a significant impact on your CWV scores. Changes in the demographic of your user base, such as those who do not have similar connection speeds or technology as your previous audience, can impact your CWV scores since they calculate based on the experiences of real users and their devices.</p>
<h3>The Verdict</h3>
<p>We’ll actually leave this part to you. When your CWV drops out of nowhere, look into the Owens and Bills in your company. But hey, do it nicely… or not…  And eventually to external factors, such as changes in Google’s rules and algorithms, so you can finally solve the case and prevent it from happening in the future!</p>


Unraveling the Culprits Behind Core Web Vitals Drops

<p><strong>Hold on to your hats, folks, because we&#8217;re about to embark on an epic adventure to contain those mischievous monsters known as popups! They may seem harmless at first, but these little troublemakers have been causing quite a stir in the Core Web Vitals’ land. Fear not, brave reader, for in this article, we shall equip you with the tools and strategies needed to tame these pesky creatures, optimize your website&#8217;s performance, and restore peace and harmony to the digital realm.</strong></p>
<h3>Understanding the Issue</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-1204 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/imps.webp" alt="A representation of imps peering over a ledge, as those hidden popups ready to jump on screen as you navigate." width="1456" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/imps.webp 1456w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/imps-300x168.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/imps-1024x574.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/imps-768x430.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/imps-1200x673.webp 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/imps-1400x785.webp 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>Ah, popups—the cheeky imps of the internet, causing more trouble than a band of misfit monsters in a haunted house. They love to play with our Core Web Vitals (CWV), creating more <strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">Cumulative Layout Shift (CLS)</a></strong> than a bunch of dancing goblins. Sure, they can bring in leads and conversions, but they can also turn your web performance into a real nightmare. It&#8217;s like inviting a bunch of prankster poltergeists into your home—they may be entertaining at first, but they&#8217;ll wreak havoc in no time!</p>
<h3>Mitigating CLS</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-1203 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/monster-surfing.webp" alt="A monster on a boat navigating an agitated river. This represents CLS moving content aggressively on a website, with the help of popups.." width="1456" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/monster-surfing.webp 1456w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/monster-surfing-300x168.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/monster-surfing-1024x574.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/monster-surfing-768x430.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/monster-surfing-1200x673.webp 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/monster-surfing-1400x785.webp 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>But fear not, for we shall not let these mischievous monsters ruin our digital lives! We have a secret weapon called smart development strategies, which will send these popups running for the hills. No &#8220;<strong><a href="https://developer.chrome.com/docs/lighthouse/overview" target="_blank" rel="noopener">Lighthouse</a></strong> bypasses&#8221; or tricks up our sleeves—let&#8217;s fight them fair and square!</p>
<p>Now, imagine you try to outsmart performance audits by delaying the appearance of popups. Sneaky, right? It&#8217;s like hiding a werewolf under a full moon to avoid detection. And what do you get? A stellar score on Lighthouse! But beware, my friend, for this cunning move is nothing but a trap. Real users will still encounter the popups, causing genuine CLS issues that not even the mighty Search Console can ignore. It&#8217;s like trying to hide a monster in plain sight—they&#8217;ll find you eventually!</p>
<h3>Effective Solutions</h3>
<p>Enough fooling around with these mischievous monsters! It&#8217;s time to take charge and bring order to the chaos. Here are some powerful coding spells to banish the CLS-causing popups from your website:</p>
<p><b>Animation and Behavior Removal: </b>Say &#8220;Abracadabra&#8221; and make those jumpy animations and content-shifting tricks disappear. Keep those popups as still as statues, like frozen monsters in a haunted museum. No more unexpected layout shifts, and peace shall be restored!</p>
<p><b>User Behavior-Triggered Popups:</b> Let the users call the shots! Link the appearance of popups to specific user actions, like a button click. It&#8217;s like summoning these mischievous creatures only when they&#8217;re truly wanted, as if they were loyal sidekicks instead of pesky pests. No more surprises, just a harmonious dance between users and popups.</p>
<p><img loading="lazy" decoding="async" class="wp-image-1202 size-full alignright" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/imp.webp" alt="Image of a cute imp, representing that sometimes these popups can be of help." width="300" height="300" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/imp.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/imp-150x150.webp 150w" sizes="auto, (max-width: 300px) 100vw, 300px" />But let&#8217;s be honest—sometimes these monsters can be of good use. They can help you block a juicy prey from leaving your website, “jump scare” users, leading them to the right direction, or sink in their teeth to convert them. In these cases, consider these approaches:</p>
<p><b>Balancing Popup CLS and Conversion:</b> Weave a delicate balance between the impact of popups on CLS and their conversion potential. Calculate the average CLS using <strong><a href="https://support.google.com/webmasters/answer/9128668?hl=en" target="_blank" rel="noopener">Google Search Console (GSC)</a></strong> data and create a &#8220;CLS buffer&#8221;. It&#8217;s like carrying a vial of potion to protect against temporary CLS spikes caused by popups. Just make sure to banish those monsters before the 28-day average crosses the danger zone!</p>
<p><b>Sacrificing High-Impact Pages:</b> Some pages are like the bustling center of a lively carnival—boasting high traffic and numerous visitors. Here is where these little monsters will become your allies &#8211; <i>like a werewolf bite</i> &#8211; converting visitors into life-time users. Spread the CLS burden amid these pages, while keeping the remaining less trafficked pages as  “monster-free-zones”. This way your overall CLS stays in check!</p>
<h3>Conclusion</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-1201 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter.webp" alt="Monster hunter and what resembles a dragon. Representing the website owner, taming the popups (monsters) aiming for web excellence and Core Web Vitals." width="1456" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter.webp 1456w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter-300x168.webp 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter-1024x574.webp 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter-768x430.webp 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter-1200x673.webp 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/mosnter-hunter-1400x785.webp 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>The battle against these mischievous popup monsters is not for the faint of heart. But fear not, brave web warrior, for armed with these clever strategies, you shall prevail! Tame those popups like a legendary monster hunter, restoring peace and harmony to your website&#8217;s performance. So go forth, equipped with laughter and the power of clever optimization. May your web pages be free from mischievous monsters, and may your users enjoy a delightful and smooth browsing experience. Happy hunting, my fellow web adventurers!</p>


Popups and Core Web Vitals: The Mischievous Monsters

<p><strong>In the vast world of web performance, Core Web Vitals has emerged as a formidable gang, ready to revolutionize the digital realm. Our daring heist? To crack the code of Core Web Vitals (CWV) and secure a spot on the first page of search results. With each gang member specializing in their unique expertise, we embark on an exhilarating journey to achieve web excellence. Join us as we unravel the strategies, techniques, and collaboration required to conquer Core Web Vitals and unlock a seamless web experience. Get ready for the thrilling pursuit of supremacy, where the ultimate prize lies on the first page. Let the heist begin!</strong></p>
<h3>What is the difference between Core Web Vitals gang and previous SEO “metrics” crew?</h3>
<p>You see, the SEO crew was the pioneer in the realm of website metrics. They focused on the technical aspects, like keywords and rankings, to determine a website&#8217;s success. But Core Web Vitals, oh boy, they&#8217;re a different breed. They&#8217;re a gang that knows success lies in the unity of its members. LCP, INP, CLS, and CrUX are the members of this gang, each with their own expertise. They rely on one another to thrive. If one member falters, the gang as a whole is in trouble. It&#8217;s like a synchronized heist—every member must keep their s*** together for the ultimate success.</p>
<h3>What is LCP?</h3>
<p><img loading="lazy" decoding="async" class="alignright wp-image-294 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/LCP-solo.png" alt="Portrait representation of LCP." width="222" height="222" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/LCP-solo.png 222w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/LCP-solo-150x150.png 150w" sizes="auto, (max-width: 222px) 100vw, 222px" /></p>
<p>Meet LCP, the driver of the Core Web Vitals gang. LCP &#8211; or <strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-lcp-in-core-web-vitals/" target="_blank" rel="noopener">Largest Contentful Paint</a> </strong>&#8211; is like the skilled wheelman behind the wheel, navigating the web&#8217;s vast highways. As the getaway driver, he ensures a smooth escape from boredom to the endless entertainment on your website. For this to be possible. websites need to load swiftly and deliver their largest and most important content promptly and as fast as possible. Think of LCP as the driver and your website the vehicle, setting the pace for an extraordinary web experience, but if your site is not up to the task, I’m afraid our shady friends are gonna be in trouble&#8230; and you REALLY DON’T WANT THAT.</p>
<h3>What is FID?</h3>
<p><img loading="lazy" decoding="async" class="wp-image-1196 size-full alignleft" src="https://onerhinop.wpengine.com/wp-content/uploads/2024/08/fid-gone.png" alt="Representation of First Input Delay as a member of the gang with his picture crossed with an X on top. Referencing that is no longer part of the group." width="222" height="222" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2024/08/fid-gone.png 222w, https://onerhinop.wpengine.com/wp-content/uploads/2024/08/fid-gone-150x150.png 150w" sizes="auto, (max-width: 222px) 100vw, 222px" /></p>
<p>Well&#8230; we had to let him go. Times change, and we need to keep up. FID was no longer up to the task.</p>
<p>Now, <strong>meet Interaction to Next Paint</strong>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<blockquote><p><em>Here is <strong><a href="https://developers.google.com/search/blog/2023/05/introducing-inp?hl=en" target="_blank" rel="noopener">more info</a></strong> on FID and the introduction to INP as part of the Core Web Vitals.</em></p></blockquote>
<h3>What is INP?</h3>
<p><img loading="lazy" decoding="async" class="size-full wp-image-1198 alignright" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/inp-profile.webp" alt="Profile picture of a young man representing the new incorporation in Core Web Vitals of Interaction to Next Paint (INP)." width="222" height="222" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/inp-profile.webp 222w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/inp-profile-150x150.webp 150w" sizes="auto, (max-width: 222px) 100vw, 222px" />Let&#8217;s talk about INP, the new ace in the Core Web Vitals gang. INP – <strong><a data-internal-link="true" href="https://www.onerhino.com/blog/core-web-vitals-inp/" target="_blank" rel="noopener">Interaction to Next Paint</a></strong> – is the sharp strategist who ensures every move is executed with precision. Unlike its predecessor, it oversees the entire interaction journey, ensuring your website responds swiftly and fluidly, no matter how users engage. This vital gang member guarantees that every interaction is smooth, keeping the operation running like clockwork. With INP on board, your site’s user experience is always on point, never leaving visitors hanging.</p>
<h3>Why do we use TBT to measure this?</h3>
<p><img loading="lazy" decoding="async" class="alignleft wp-image-292 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/TBT-solo.png" alt="Portrait representation of TBT." width="222" height="222" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/TBT-solo.png 222w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/TBT-solo-150x150.png 150w" sizes="auto, (max-width: 222px) 100vw, 222px" /></p>
<p>Ah, TBT, the clock-man of the Core Web Vitals gang. TBT &#8211; or Total Blocking Time &#8211; is like the meticulous timekeeper who ensures that the gang&#8217;s heist—I mean, the website&#8217;s performance—is executed flawlessly and on time. TBT measures the time during which a webpage feels unresponsive, as if the clock has stopped ticking. Just as a well-coordinated heist relies on perfect timing, TBT ensures that websites don&#8217;t leave users hanging, waiting for pages to load or actions to be executed. It keeps the gang on schedule, ensuring that every second counts in delivering a smooth web experience.</p>
<h3>What is CLS?</h3>
<p><img loading="lazy" decoding="async" class="alignright wp-image-291 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/CLS-solo.png" alt="Portrait representation of CLS." width="222" height="222" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/CLS-solo.png 222w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/CLS-solo-150x150.png 150w" sizes="auto, (max-width: 222px) 100vw, 222px" /></p>
<p>Enter CLS, the guardian of stability within the Core Web Vitals gang. CLS &#8211; or <strong><a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">Cumulative Layout Shift</a></strong> &#8211; is like the expert coordinator who ensures that every element of a webpage stays put, just as a successful heist relies on keeping everything in its rightful place. CLS measures unexpected layout shifts, preventing elements from moving around and disorienting users. It&#8217;s the one who ensures that people don&#8217;t move during the robbery—I mean, while they&#8217;re browsing the website. CLS aims to provide users with a stable and consistent experience, without catching them off guard with sudden changes.</p>
<h3>What is CrUX/page user experience?</h3>
<p><img loading="lazy" decoding="async" class="alignleft wp-image-290 size-full" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/CruX-solo.png" alt="Portrait representation of CrUX." width="222" height="222" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/CruX-solo.png 222w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/CruX-solo-150x150.png 150w" sizes="auto, (max-width: 222px) 100vw, 222px" /></p>
<p>Last but certainly not least, we have CrUX, the elder, mastermind and leader of the Core Web Vitals gang. CrUX, also known as ‘<strong><a data-internal-link="true" href="https://www.onerhino.com/blog/chrome-user-experience-report/" target="_blank" rel="noopener">Chrome User Experience Report</a></strong>’, is like the brilliant strategist who plans it all. Their ultimate goal being to provide users with an exceptional web experience. CrUX collects data from real users&#8217; browsing experiences, analyzing their interactions and feedback. It&#8217;s like having the gang leader&#8217;s inside information, allowing us to understand how websites are perceived and experienced by the masses. With CrUX, the gang can fine-tune their operations, ensuring that every detail is optimized for user satisfaction. CrUX is the driving force behind the gang&#8217;s success, providing valuable insights into the page user experience.</p>
<h3>Conclusion</h3>
<p>In the thrilling world of web performance, the Core Web Vitals gang has emerged as the ultimate force for success. By cracking the code of Core Web Vitals (CWV) and implementing their strategies, websites can now achieve the ultimate goal: better rankings and securing a spot on the coveted first page of search results. CWV revolutionized the digital realm by advising users to ensure their websites load swiftly, respond seamlessly to user interactions, meet timing expectations, maintain stability, and deliver an exceptional user experience. So, join forces with the Core Web Vitals gang and embark on a journey towards web excellence, where better rankings and the first page of search results await.</p>


Core Web Vitals Gang: The Heist for First Page Domination

<p><strong>Greetings, fellow wizards and sorcerers! Today, we embark on a mystical journey through the enchanting realm of SEO. Brace yourselves as we unravel the secrets of the magical art of Search Engine Optimization and how it can help you conquer the formidable Google, the all-knowing wizard who rules over the digital domain.</strong></p>
<h3>Unmasking SEO &#8211; Unleash Your Spellbinding Powers</h3>
<p>Picture this: you&#8217;re a powerful wizard seeking to spread your magical prowess across the land. SEO, my dear enchanters, is the mystical potion that boosts your online visibility, ensuring that your incantations (or business) are discovered by the masses. It&#8217;s the art of conjuring the perfect combination of keywords, tags, and other mystical tricks to enchant Google and its hordes of web crawlers.</p>
<h3>Google, The Great and Wise Wizard</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-328 size-full" title="Google 'The Wizard'" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/google-wizard.jpg" alt="Artistic representation of Google as a Wizard" width="1456" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/google-wizard.jpg 1456w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/google-wizard-300x168.jpg 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/google-wizard-1024x574.jpg 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/google-wizard-768x430.jpg 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/google-wizard-1200x673.jpg 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/google-wizard-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" />Ah, Google&#8230; The great and wise wizard. With its vast array of arcane algorithms and unfathomable spells, it reigns supreme over the digital realm. <a href="https://developers.google.com/search/docs/crawling-indexing/overview-google-crawlers" target="_blank" rel="noopener">Google&#8217;s web crawlers</a>, those tireless minions, traverse the land, scrutinizing every nook and cranny of the enchanted web. They evaluate the relevance and quality of incantations (websites) to determine their position in the mystical search rankings.</p>
<h3>The Importance of SEO &#8211; Defying the Wizard&#8217;s Wrath</h3>
<p>In this whimsical world of wizards and sorcery, the importance of SEO cannot be overstated. It&#8217;s your secret weapon to rise above the noise, bypassing the sneaky enchantments of your competitors. With impeccable SEO, your spells (or content) will receive the spotlight they truly deserve, attracting hordes of eager apprentices (or visitors) to your virtual domain. Now, let&#8217;s dig deeper into why SEO holds such power and influence in this digital kingdom:</p>
<p><b>Visibility &#8211; The Elusive Unicorn:</b> Imagine you&#8217;ve crafted an exceptional website, filled with captivating content and irresistible offers. But without SEO, it&#8217;s like hiding a dazzling unicorn in a remote forest. Good SEO ensures your website is discoverable and shines like a majestic beast in Google&#8217;s search results.</p>
<p><b>Organic Traffic &#8211; The Everlasting Stream:</b> With Good SEO as your trusted ally, brace yourself for a magical flow of organic traffic. Forget paying exorbitant sums for ads or resorting to desperate measures. Good SEO works its charm, attracting relevant visitors who are genuinely interested in what you have to offer.</p>
<p><b>Trust &#8211; The Precious Commodity: </b>When Google deems your website worthy of a high ranking, it bestows upon you the gift of trust and the coveted domain authority. Users see your website as a credible source, a beacon of reliability and expertise within the vast digital landscape. Good SEO weaves a tapestry of trust, forging enduring connections with your audience, and elevating your domain authority to new heights.</p>
<p><b>Conversions &#8211; The Holy Grail:</b> A website with Good SEO is like a sales wizard, turning visitors into loyal customers. With higher visibility, targeted traffic, and a trustworthy reputation, your chances of converting those curious wanderers into enthusiastic buyers skyrocket. It&#8217;s the ultimate digital alchemy!</p>
<h3>Beware the Dark Art of Bad SEO &#8211; Summoning the Court Jester</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-327 size-full" title="Bad SEO 'The Jester'" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/jester.jpg" alt="Artistic representation of Bad SEO as a Jester" width="1456" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/09/jester.jpg 1456w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/jester-300x168.jpg 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/jester-1024x574.jpg 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/jester-768x430.jpg 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/jester-1200x673.jpg 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/09/jester-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" />But lo and behold, dear enchanters, there are those who dabble in the forbidden arts of Bad SEO. These mischievous jesters employ treacherous tactics in their quest for quick gains. Keyword stuffing, invisible text, and other dark incantations may temporarily deceive the wizard, but beware! The wizard&#8217;s wrath is swift and merciless. It banishes those who dare to cheat the magical game into the darkest depths of search oblivion.</p>
<p>If you&#8217;re curious to delve deeper into the realm of Bad SEO and its nefarious tricks, follow this portal: <a data-internal-link="true" href="https://www.onerhino.com/blog/the-good-the-bad-and-the-ugly-seo-edition/" target="_blank" rel="noopener"><i><strong>The Good, The Bad, The Ugly: SEO Edition</strong></i></a>. But remember, tread cautiously and let this knowledge serve as a shield against the jester&#8217;s deceitful ways.</p>
<h3>Conclusion</h3>
<p>In the mystical world of Sear Engine Optimization, Google is the all-knowing wizard, and SEO is the wand that empowers your online presence. By understanding the secrets of this art, you can navigate the digital realm with finesse, harnessing the powers of Google to your advantage.</p>
<p>So, my fellow wizards, remember to practice the righteous ways of SEO. It is your key to unlocking the gates of success in this wondrous world of wizardry and digital wonders. May your spells be powerful, your rankings high, and your online kingdom thrive!</p>


What is SEO? A Wizard’s Guide To Success

<p><strong>Saddle up, pardners! We&#8217;re about to embark on a wild journey through the vast digital landscape of SEO (Search Engine Optimization). It&#8217;s a tale that&#8217;ll make you holler &#8220;yeehaw&#8221; and keep you on the edge of your seat, just like a classic western flick. So strap on your spurs and get ready to meet the Good, the Bad, and the Ugly of SEO practices.</strong></p>
<h2>The Good: Riding High in the SERPs</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-351" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-good.jpg" alt="" width="1456" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-good.jpg 1456w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-good-300x168.jpg 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-good-1024x574.jpg 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-good-768x430.jpg 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-good-1200x673.jpg 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-good-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>First, let&#8217;s mosey on over to the territory of Good SEO. These folks know how to make a website shine brighter than a Texas sunset. Their tricks and techniques rope in more eyeballs, wrangling websites higher in them <a href="https://backlinko.com/hub/seo/serps" target="_blank" rel="noopener">SERPs</a> (Search Engine Results Pages) and reaching more users than you can shake a rattlesnake at.</p>
<p>Good SEO wranglers start by corralin&#8217; them images. They compress &#8217;em like a cowboy squeezin&#8217; into a pair of tight jeans, making &#8217;em lighter and loadin&#8217; up faster than a wild stallion. And y&#8217;know what? They even add a fancy thing called &#8220;Alt text&#8221; to them images. That&#8217;s like a brandin&#8217; iron for search engines, tellin&#8217; &#8217;em what the picture&#8217;s all about.</p>
<p>Lazy-load or async loading, now that&#8217;s a nifty trick. Good SEO knows how to use it like a smooth gunslinger drawin&#8217; his pistol. It means the images load up only when the user is fixin&#8217; to see &#8217;em, savin&#8217; precious time and makin&#8217; the whole website experience smoother than a whiskey on the rocks.</p>
<blockquote>
<p style="padding-left: 40px;"><em><strong>Slow loading images can affect Cumulative Layout Shift. <a data-internal-link="true" href="https://www.onerhino.com/blog/what-is-cls-in-core-web-vitals/" target="_blank" rel="noopener">What is CLS in Core Web Vitals?</a></strong></em></p>
</blockquote>
<p>When it comes to the technical backbone, Good SEO ain&#8217;t no slouch. They ride the digital range, ensuring every corner of your website is fortified for success. Just like a skilled blacksmith, they emphasize the significance of meta tags – the web&#8217;s signposts, guiding search engines through your site&#8217;s intricacies. Like a well-crafted saddle ensures a smooth ride, meta tags ensure your website&#8217;s structure is as snug as a boot on a cowboy&#8217;s foot.</p>
<p>But that&#8217;s not all, partner. Good SEO wranglers understand the dance of rich results. These are like search result gold nuggets, catching users&#8217; attention like a glint of gold in the sunlight. By expertly structuring your content, Good SEO makes your website stand out, more alluring than a shimmering mirage in the desert.</p>
<h2>The Bad: A Stampede of Underhanded Tactics</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-350" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-bad.jpg" alt="" width="1456" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-bad.jpg 1456w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-bad-300x168.jpg 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-bad-1024x574.jpg 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-bad-768x430.jpg 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-bad-1200x673.jpg 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-bad-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>Now, let&#8217;s saunter on over to the treacherous terrain of the digital desert. This is where the Bad SEO varmints roam like tumbleweeds in a gusty wind. These hombres don&#8217;t play by the rules; they&#8217;re like crafty coyotes, always lookin&#8217; to outfox the system. But mark my words, partner, their actions will lead them down a path as barren and unforgiving as a parched wasteland.</p>
<p>Bad SEO likes to play hide and seek with the search engines. They&#8217;ll use invisible texts, tryin&#8217; to outsmart &#8217;em. But here&#8217;s the kicker: search engines ain&#8217;t blind. They&#8217;ll see right through that trickery, and Bad SEO will find themselves starin&#8217; at a dead-end canyon.</p>
<p>Then there&#8217;s the issue of keyword crammin&#8217;. Bad SEO thinks they&#8217;re slick, tossin&#8217; in more keywords than a cattle rancher has cows. But y&#8217;know what happens? The search engines will brand &#8217;em as outlaws and bury &#8217;em deeper than a gold mine.</p>
<p>And last but not least, we got ourselves the Doorways. These here are pages that Bad SEO creates solely for the purpose of trickin&#8217; the search engines. They&#8217;re like mirages in the desert, promisin&#8217; somethin&#8217; good but deliverin&#8217; nothin&#8217; but sand. Search engines will catch on, and Bad SEO will find themselves kicked right outta Dodge.</p>
<p>We almost forgot about these two sneaky critters lurkin&#8217; on the outskirts of the digital frontier: Negative SEO and Misleading Redirects. These troublemakers ain&#8217;t no strangers to causin&#8217; chaos and confusion, but let me give you the lowdown on their schemin&#8217; ways.</p>
<p>First up, there&#8217;s Negative SEO – a cowardly move that some outlaws attempt to pull. Picture this: one desperado slinging a bunch of unnatural links at a rival&#8217;s ranch, hopin&#8217; to get &#8217;em in a heap of trouble with the search engine sheriffs. But don&#8217;t be fooled, partner. Google&#8217;s got a keen nose for sniffin&#8217; out these foul tricks, and they won&#8217;t hesitate to brand the schemers as outlaws themselves. It&#8217;s like throwin&#8217; dirt in someone&#8217;s eyes and expectin&#8217; to get away with it – sooner or later, the truth comes out.</p>
<p>And then we&#8217;ve got Misleading Redirects, them tricksters who play a dangerous game with search engines and wanderin&#8217; travelers. Just imagine ridin&#8217; down a path expectin&#8217; to find a cozy saloon, only to be faced with a prickly cactus. That&#8217;s what these redirects do – lead folks astray down the wrong trail. Google ain&#8217;t too fond of this hocus-pocus, though. They&#8217;ve made it clear that this kind of tomfoolery won&#8217;t be tolerated. So, if you&#8217;re aimin&#8217; to build a stand-up presence in this digital town, steer clear of these sly tactics. Stick to the righteous path, my friend, and you&#8217;ll navigate the wilds of SEO without stirrin&#8217; up a dust storm.</p>
<h2>The Ugly: Consequences of Crossin&#8217; Paths with Bad SEO</h2>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-352" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-ugly.jpg" alt="" width="1456" height="816" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-ugly.jpg 1456w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-ugly-300x168.jpg 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-ugly-1024x574.jpg 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-ugly-768x430.jpg 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-ugly-1200x673.jpg 1200w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/the-ugly-1400x785.jpg 1400w" sizes="auto, (max-width: 1456px) 100vw, 1456px" /></p>
<p>Now, let&#8217;s talk about &#8220;The Ugly.&#8221; The Ugly is what happens when a website gets mixed up with Bad SEO practices. It&#8217;s like a tornado blowin&#8217; through a peaceful town, leaving nothing but destruction in its wake. In “The Ugly”, there’s not only remnants of &#8220;The Bad&#8221; deeds, &#8220;Base SEO&#8221; lurks on every corner, like snake oil salesmen, looking to make a quick buck without a care for the aftermath. Beware of the allure of &#8220;Base SEO&#8221;, my friend. It promises faster results, like a swift stallion at the starting line, but beware, for such speed may come at a cost. These hasty tactics might give you a momentary boost, but like a bucking bronco, they&#8217;ll soon throw you off balance and into a world of hurt. Not everything that shines is gold…</p>
<p>These bad practices lead to a website lookin&#8217; uglier than a two-headed rattlesnake. Search engines, like wise sheriffs, ain&#8217;t too fond of &#8217;em. They&#8217;ll paint your website with a brush of shame, turnin&#8217; it into a real eyesore, scarier than a rattlesnake with a bad temper.</p>
<p>The consequences of Bad SEO are nothing short of disastrous. Your once-promising website may wither away in the desert of obscurity, overshadowed by more reputable contenders. Search engines, like vigilant sheriffs, won&#8217;t turn a blind eye to these underhanded practices and might banish your digital presence to the hinterlands, leaving you lost and forgotten.</p>
<h2>Conclusion: Choose Your SEO Path Wisely</h2>
<p>So, my friend, beware of the Bad SEO desperados and the consequences they bring. Steer away from the Base SEO temptations and “The Ugly” is something that you will never meet. Engagin&#8217; in their dirty tricks will turn your website into a real eyesore, with rankings that plummet faster than a shot-down hawk. Instead, align yourself with the virtuous tactics of Good SEO, and your website will flourish like an oasis amidst the vast online wilderness. Uphold integrity, provide value, and deliver an exceptional user experience. These are the foundations of success that will lead you to the promised land of higher rankings. Increased visibility and a loyal audience.</p>
<p>Remember, in the realm of SEO, it&#8217;s not just about outranking the competition. It&#8217;s about nurturing your digital presence with authenticity and leaving a positive mark on the web. So, saddle up, set your sights on the horizon, and ride forth into the sunset of SEO. Guided by the principles of “The Good” and steadfastly steering clear of the seductive allure of “The Bad”, &#8220;The Ugly&#8221; and the false promises of &#8220;Base SEO&#8221;. These are harsh lands compadre…</p>
<p>May your website thrive, your rankings soar, and your online journey be filled with triumph. Happy trails, partner!</p>
<blockquote>
<p style="padding-left: 40px;"><strong><em>Want to learn more about SEO? Click the magic image below!</em></strong></p>
</blockquote>
<p><a href="https://onerhino.com/blog/what-is-seo" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="aligncenter wp-image-1136" title="Link to 'What is SEO? A Wizard's Guide To Success' Blog Post" src="https://onerhinop.wpengine.com/wp-content/uploads/2023/08/what-is-seo-cta.png" alt="Link to &quot;What is SEO? A Wizard's Guide To Success&quot; blog post" width="500" height="247" srcset="https://onerhinop.wpengine.com/wp-content/uploads/2023/08/what-is-seo-cta.png 1303w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/what-is-seo-cta-300x148.png 300w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/what-is-seo-cta-1024x505.png 1024w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/what-is-seo-cta-768x379.png 768w, https://onerhinop.wpengine.com/wp-content/uploads/2023/08/what-is-seo-cta-1200x592.png 1200w" sizes="auto, (max-width: 500px) 100vw, 500px" /></a></p>


The Good, The Bad and The Ugly: SEO Edition

<p><span style="color: #878787;">oneRhino, LLC</span><br />
<span style="color: #878787;">5512 Hill Top St.</span><br />
<span style="color: #878787;">Crozet, Virginia 22932</span><br />
<span style="color: #878787;">USA</span></p>
<p>&nbsp;</p>
<p><span style="color: #878787;"><a style="color: #878787;" href="tel:+14343264471" aria-label="onerhino sales phone, opens a new window">(434) 326-4471 Sales</a></span><br />
<span style="color: #878787;"><a style="color: #878787;" href="tel:+17034833830" aria-label="onerhino support phone, opens a new window">(703) 483-3830 Support</a></span><br />
<span style="color: #878787;"><a style="color: #878787;" href="mailto:hello@onerhino.com" target="_blank" rel="noopener" aria-label="onerhino email, opens a new window">hello@onerhino.com</a></span></p>


<p><span style="color: #878787;">We’ve been helping businesses grow faster through superior web development since 2003. Imagine a team that not only meets your web tech objectives swiftly, but also enhances your site’s PageSpeed / Core Web Vitals for optimal performance, and leverages Google Analytics 4 insights for data-driven growth.</span></p>
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