Here at the Workshop we’re anticipating a busy but incredibly educational summer: we are starting work on NEW News 2012, thanks to the funding of The Chicago Community Trust. As you may recall, we published rankings of online news sites in 2009 and then a list of online news outlets in 2010. We intend to return to rankings in 2012, learning from our original criteria, the changes in the field, and from an advisory board we are assembling to help guide us as we think through our work.

Over the next few days, we will be sharing with you some of the key issues we’re wrestling with as we start this project. We will likely return with a follow-up blog post or two in June or July. Our hope is that you, our readers, will share any concerns or questions you have, and suggestions for how we might do this better.

Some key changes we’re already envisioning for 2012’s NEW News:

• We’ll rank entire publications or news organizations, not breaking out the individual reporters or bloggers that are part of those organizations separately. In prior years, we’d list or rank several bloggers from a single organization (think Lynn Sweet or Roger Ebert of the Sun-Times). This year, we are switching our focus to organizations. We anticipate this may raise some additional challenges. If you are a small news startup or solo news blogger, this shouldn’t affect you too much.
• We will not use self-reported data to measure site traffic. Truth is, getting accurate traffic numbers from external sources is challenging, but relying upon data we didn’t collect is even more problematic. In a future post, we’ll talk about our alternatives and get your input on how we measure traffic and how much importance we should place on it.
• We will not rank sites or publishers whose audiences are primarily based outside of the City of Chicago. This reflects a time and resource issue on our part. While the Internet may be worldwide, most readers’ news interests are very local. The reduction of beat reporters and newspaper coverage of local issues was a primary motivation for The NEW News research. Seismic shifts are going on in online news in Chicago’s suburbs, and we hope to touch on those shifts in a sidebar to the main report.
• Along with rating the quantity and quality of a site’s news production, we will assess the ways in which the site creates community that advances a better-informed and more engaged citizenry. Look for our ideas—and our eagerness to hear your thoughts on this front—in a blog post later this summer.

We anticipate releasing our research at the Block by Block Conference, taking place in September at Loyola University.

What are your thoughts and suggestions as we begin this project?

With the rise of online news, traditional news has taken a huge hit in audience and circulation numbers in recent years, but in a major media market like Chicago, it is still the place where, yes, millions of people go for information. Just take a look at these numbers:

Chicago Tribune - 414,590 average daily circulation (includes print and digital)

Chicago Sun-Times – 269,489 average daily circulation (print and digital)

Daily Herald – 99,670 average daily circulation (print and digital)

WBEZ radio – and average of 118,000 listeners per day

There are nearly 3.5 million Chicago households watching television, according to nielsen. (If someone can find me breakdowns for local TV news audiences, please, send those numbers my way!)

And the Workshop’s NEW News 2010 report found that millions of people visit the Chicago Tribune and Sun-Times websites each month.

These are still BIG numbers. These numbers are why so many organizations still desperately want that Tribune story or Channel 2 feature. The Workshop knows that while telling our own stories online is vital to the success of our organizations, continuing to mine opportunities to tell a newsworthy story to a larger audience via traditional media is also important. Make your journey through traditional media easier by meeting some of the reporters and producers who can help you place your stories. One of our most popular and well-attended panels each year at the nonprofit communications conference Making Media Connections is the Metro News panel. Join us this year to hear from Cate Cahan, WBEZ; Madeleine Doubek, Daily Herald; David Schalliol, Gapers Block; and Deidra White, CBS-2.

Hear from the reporters and editors themselves about the types of stories they’re looking for, when to pitch them, and how they prefer to be contacted. Chicago is a big media market, and pitching traditional media can be tricky. This panel will give you useful tips that might make the difference between a successful pitch and one that flops. We hope to see you at Making Media Connections 2012!

HealthConnect One, a nonprofit focused on community-based support for pregnancy and parenting, launched their brand new blog this week “breathe. push. grow.” The goal of the blog is to start a dialogue around the growing model of peer-to-peer support for new families during pregnancy, birth and early parenting. Led by the organization’s Communications Manager (and a 2011 success story) RoiAnn Phillips, this blog is sure to engage women and men alike around the deep and emotional issues related to having children and raising children. We’re excited to read perspectives from staff, doulas, moms and others involved with HealthConnect One. Watch this blog grow with us. Check it out when you have a chance.

I’m really excited about our upcoming Making Media Connections Conference. I’ll be leading a half-day workshop on Social Media planning… covering practical  and strategic approaches to social media for nonprofits. In this workshop we will be covering the core concepts and exercises from my semester long course on social media at Columbia College Chicago. We’ll go over preparing your social media policy, steps towards creating your plan and get the big picture to help you approach the tools the right way. If you haven’t registered already, do it now!

Pinterest has gained much popularity in the past few months and will be one platform we will be talking about in our workshop. Below is a primer on the new social platform (and an excerpt from her final course essay) written by one of my students in my Social Media & PR Strategies course this past Winter. 

Hope to see you at #mmc2012!

- Demetrio Maguigad

Pinterest Explained 

Guest post by Shelby Gardner, Columbia College Chicago, Intern at Student PIRGs

Pinterest… What is it?

Pinterest is as a virtual bulletin board to categorize and ‘pin’ things that interests an individual. The Next Web (TNW) describes it as “a way for people to ‘window shop’ for anything whether it’s a physical object or an intangible object like quotes.”

To grasp how Pinterest works, you need to know three terms. Pin, Repin, and Boards.

Pin: an image added to Pinterest either from a link, a site, or uploaded image that can include captions. Repin: once something is pinned, it can be repined by other Pinterest users, a big factor that leverages the site. Board: this is where your pins are. You can have separate boards for various subjects. Users set up boards of pins that fit together. When a board is created, the user must categorize it into one of the 13 default categories. The user is free to name the board what ever they desire.

The most popular pins category on Pinterest is Food & Drink, then DIY & Crafts, and third is Women’s Apparel. However, the statistics of most popular boards are very different, with the top ranked as Remaining Categories and Home and Décor second.

The main page is where you browse pins via thumbnails, which allows top users to grow even more popular. With 32 different topic areas, users can browse everything from fitness to art and science. Users can like or comment on other pins. The average activity of popular ‘Pinners’ consists of 2,600 pins, 33 boards, and following around 400 users. Pinners can use the site to purchase things.  About 20% of users have purchased items they found on someone’s Pinboard.

15 Tips and Tricks

To help you get started on Pinterest, here are a few tips and tricks:

1. Make sure it’s a fit with your company. Decide whether your customers are using it and what types of board categories suit them best.
2. Add a Pin It button to your website
3. Get visual. Bump up the quality of the images on your site. Think about developing specific landing pages for your projects, products and services that are heavily graphic oriented and Pinterest-friendly.
4. Promote more than products. Post news and tips for a variety. For example if you sell running shoes, pin running tips or fitness workouts.
5. Use Browser Extensions. Place the Pinterest Chrome browser extension or other browser plugins or extensions onto your bookmarks bar. Every time you stumble across something you like, you can easily click “Pin It” choose and image, and attach to one of your boards.
6. Add Contributors to a board by selecting a Pinterest user you are following. This way a number of people can pin to a board. A good tip for customer engagement.
7. When you choose to ‘Like’ a pin, it appears in a different feed. Likes folders are for random pins that you couldn’t dedicate an entire board to.
8. Mentions are similar to Twitter. You type “@” infront of a user name to mention them in a Pin/Repin, description or comment. Use this to interact with others.
9. Sell Pins by adding a “$” to the pin description and a price will automatically appear as a banner on the photo. The pin will appear in the Gifts category. Remember to link to the website where fans can purchase and remove once sold out.
10. Create mobile pins by snapping a photo with your smart phone. You can add your location to the pin. Use this during events or on a trip.
11. Find Pinners with similar tastes and interests by seeking out users behind your favorite pins and look who they follow. Or, browse the Popular category for trending pins.
12. You can follow specific boards or all of them. But, only follow boards that you can relate to so your feed isn’t cluttered with irrelevant pins.
13. The best way to get more views of your profile is to create new pins as often as possible. Fresh content is guaranteed to get more original pins. Include this in your social media plan.
14. Search pins by site. Type in any website to see what pins originated from them.
15. Set specific images to represent each board you can change as often as you like. Make sure it fits the topic and is an enticing photo.

Tools and Apps

Pinterest has tools and third party apps that make the experience go even further

Spinpicks: Helps discover new content and people to follow. It pulls content from different sites including Pinterest, pins from different categories and non-pins like Instagram.

Woobox: “Promotion apps to woo your fans” shows Pinterest boards and tabs on a Facebook page. It requires fans to like the page before they can access and view the boards and analytics.

PinReach: An analytic site that allows you to see activity on your profile and boards. Shows history of repins, most popular pins, and advanced analytics on your followers.

Pinspiration: Free app that allows you to run Pinterest on a Windows phone. This expands your reach and does not limit you to the iPhone.

Wisestamp: Easily add social email signatures. This allows you to embed a Pinterest account with a follow bottom in an email signature.

Pinterest Analytics

Repinly: Repinly is a Pinterest directory that makes it easy to find interesting people to follow, find what the most popular pins, boards, and topics are and see what’s trending. It also provides numerous statistics for information on how to reach target audiences. Repinly also offers an additional way to view most popular posts, breaking it down into categories, number of repins, likes, comments or the date. This allows marketers to get a sense on what content is popular and what has potential to go viral. Compare your company on personal level to other ‘pinners’. Repinly’s confounder states that once you add yourself to the directory you “ get a score based on their number of followers, pins and activity, which indicates their influence in comparison to others.”

Pinerly: Invite only. Gives users insight into the type of traffic accounts are generating. Keep track of repins and post for each pin and how many click-troughs each pin receives

Case Studies

How Lowe’s Integrated Pinterest to Their Facebook

Lowes Home Improvement integrated their Pinterest account with their Facebook Page to increase fan engagement. They allowed full functionality of Pinterest on their Facebook page so fans can pin and re-pin items without logging out of Facebook. They have boards that relate to their products like “craft ideas”, “family projects” and “outside home”. This increased their followers up to 3,000 and individual board followers up by 62%. Integrating Facebook and Pinterest increases followers, engagement rate, and visual appeal.

Kraft’s Pin& Win

Kraft used a competition with a cash reward on Pinterest as a way to engage users and increase followers. In order to participate in the competition users had to follow Kraft’s Pinterest account and create a board called Kraft Recipes Pin and Win. They would then pin their favorite Kraft recipes. The sweepstakes had a set list or rules in order to win.  This tactic guarantees that users promote the Kraft brand and engages people to their website. The grand prize of $500 is a good incentive to drive people to participate in the sweepstakes.

It was a smart move for Kraft to create a presence on Pinterest. They took it to their advantage that Food and Drink is one of the top categories and interest on the site. The sweepstakes was promoted all over the blogosphere by cooking blogs and successfully reached Pinterest key demographic of females.

Whole Foods

Whole Foods is an excellent example of a company that knows how to use Pinterest. It was one of the first large brands to use the site. Whole Foods communicates its core values through it’s boards.

They use the simple and uncluttered layout to pin visually stunning images. The goal of their boards isn’t to promote its products, but to communicate the Whole Foods lifestyle to pinners that will hopefully become customers. Instead of incorporating the companies’ products in the pins, they link to blogs and social platforms that are relevant to the Whole foods core. For example, one trait of Whole Foods customers is upcycling and sustainability so there is a board dedicated to DIY projects. Individual boards have up to 25,000 followers, which shows that creating niche board topics helps attract a wider audience. It allows users to pick and choose what aspects of the brand they want to experience on the site.

Whole Foods values input from customers, they listen and add a board if people ask for it. The company interacts with their fans rather than pushing promotions on them, creating a genuine experience.

Strategies

Use Pinterest as a medium to communicate with customers. On another social media platform, ask them what boards they would like to see and what you should pin. They might tell you they want more DIY videos for your product or Pins that relate to a holiday that’s approaching.

Pins help you promote your products and services, develop your brand personality and help gain exposure among the Pinterest community. Most of all, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined. It is important that you pick quality images and properly label them.

Decide how often you are going to pin, but make sure it is consistent enough to give customers new content. The average person doesn’t check it everyday, so find a way to balance Pinterest with your other social media networks. If you pin a product, make sure to have pin button that directs users to the site to purchase item.

Pinning can be a great way to highlight aspects of your brand that may not come in mind at first when people consider your brand. For example if your company is known for its products, create a board about your charity work.

• Become an expert. Decide which topics you are interested in, and dedicate yourself to those categories. People will be more likely to follow rich, full boards than a lot of sparse boards.
• Connect your Twitter and Facebook accounts as well as website to place widgets and allow for Pins to be shared across networks.
• Use eye-catching images that represent the post. If it’s a company product, consider setting it against a white background. If it’s an idea, find a unique way to visualize the theme.
• Strategically place Pins. For example, if you’re a company who sells products, place a how-to video next to a Pin of the product.
• Describe content clearly. Describe to users what they can expect to see or click on.
• Include call-to-action links, reminding users to engage with you.
• Embed a Pin button on your website and on your blog posts.
• Create a Pinterest-specific campaign. Take the case studies for an example.
• Repin other’s pins and videos. Repinning is the most social activity on Pinterest.
• Find influencers in your industry who already have Pinterest profiles, follow them, include them in your videos and notify them about it in the comments section. This allows you to reach out to brand leaders.
• Make sure to add videos to your boards. People love visuals and Pinterest is a good place for online video marketing opportunities with the integration of the Vimeo platform. Make sure to customize the thumbnail images, don’t place all videos in one board and keep them short. If you use your own YouTube videos, tell your visitors to “pin this video to Pinterest”.

As mentioned in the Whole Foods case study, it’s important to create a variety of niche boards that fit your companies’ values. This way you can attract a larger audience. Another strategy is to be timely and add boards based on the season. This will give users new content that relates to the current time.

Stay in communication with your audiences on other platforms and create conversations about Pinterest that will generate feedback. Treat Pinterest as a place to remain authentic, share what you’re passionate about, and connect with your community rather than a place to extend advertisements.

Will your nonprofit communications plan benefit from using a mobile platform?

You may think that you don’t need to invest in creating a mobile app for your nonprofit, but recent statistics on media consumerism show that 90% of mobile subscribers have an Internet-ready phone (source: mobithinking.com). This means if your audience is not currently mobile Internet surfing, they will be soon.

Let’s think about this – would you rather sit in front of your computer, type in a URL, possibly a login and password, wait for that little spinny rainbow wheel to stop spinning – or would you rather turn on your phone wherever you are, touch a button and instantly access content?

Yes, my communicator colleagues, perhaps it’s time to consider creating a mobile app.

A recent study from Alexa shows the gaining popularity of mobile web apps vs. Internet usage.

Currently, 64% of mobile phone time is spent using apps. Alexa Internet estimates this to be about 81 minutes a day. Some smart nonprofits are engaging this new media-saavy audience with brand-themed games, location based services, touch-to-donate apps, and more.

It seems to be the most effective apps are those that are timeless or those that are timely. You can use your app to increase awareness of your cause with general information (making it always accessible), or use it to support a specific campaign (so its reach is maximized during that time period).

The YMCA uses location-based services to find the Y closest to where you are. An example of a timeless nonprofit mobile app.

Screen shots from the app developed by the nonprofit Falling Whistles that was used to support their touring team and garnered advocates by asking them to share their image for their cause - fighting for peace in the Congo. An example of a timely nonprofit mobile app.

Mobile apps only further enlighten people of your organizational presence and make your organization more accessible. It’s an innovative way to reach out to advocates, making advocacy and philanthropy a little bit more fun.

So if you’re thinking of using or optimizing a mobile app for your organization, think about the specifics of how you’re going to use it. Understanding what you want the end user to do with your app can help you plan on how to effectively (read: cost-effectively) create your own mobile platform.

At Making Media Connections this year, we are hosting a panel of specialists to talk about how to make your digital communications mobile-ready. Join us to address all your pressing questions about mobile platforms! Click here to register for the conference!

Image by Marissa Wasseluk; Icon: "Worker” symbol by Kris Khoury, from thenounproject.com collection.

Guest post by Marissa Wasseluk

Blogs share your stories. Across the web, individuals and organizations are doing what paper newsletters did in the past – connecting with an audience of eager readers. Letting advocates know the success of your programs, calling them to action, asking for donations, and garnering new supporters, can all be done more immediately – and perhaps more effectively – with a blog.

The concept behind using blogging as one of your main communications tools is simple: the more content you post, the more real estate you own on the Internet, and the easier it is for your advocates and potential audience to find you.

And how do your readers find you? Post relevant content, often. In the realm of the Internet, content is king.

Effective blog content stems from the following:

• Knowing your audience – Who will read your posts? Be intentional with your writing; write in a way that will incite curiosity in your audience and invite action.

• Sharing your unique perspective – establish your voice; it helps create a connection with your reader.

• Breaking news – Ask, what’s happening now? What content are readers looking for right now?

• Using multimedia – We are visual creatures. Intentionally use pictures and video to draw in your reader.

Regular content posting creates connections, both online and offline. So, if you haven’t yet, make blogging a part of your communications plan, now!

If you’d like to learn more on the whats, whys, and hows of making blogging a part of a productive communications plan, join us for our blogging workshop at Making Media Connections, where I’ll be happy to field all your blogging questions!

Join us this year at our annual Making Media Connections Conference! You can also join the conversation on Twitter by following @npcommunicator and the #mmc2012 hashtag. Click here to register for the conference!

Workshop staff admires one of the displays at LISC's Smart Communities event in Humboldt Park. We had fun planning it AND attending it.

If there were ever an expression that aptly described planning the perfect event, it is that – the devil is in the details. Over the years, I have managed the planning of many events–from breakfast meetings for 50 people to a 1000-person community development conference. No matter the size or scale, knowing how to think through the details at the beginning of the event planning process will save you a lot of headaches down the road.

For example, do you want to spend money on those nifty banners that hang from the lamp posts on Clark St. sometimes? Guess what – that process takes forever! But it can be done.

Or, will your event incorporate bus tours to three of Chicago’s up-and-coming communities? It’s a fantastic idea, but you can’t organize that in a week.

The details will either make your event unforgettable or sink your metaphorical party ship. But before you dive in to the color of the linens, you must first engage in an event planning process with your team. What’s the goal of your event? Do expensive bus tours and banners help you achieve that goal? Who’s your audience? Will the bus tours help you increase registration by that core audience? And always think through how you’ll define success when it’s all over. If 50 people hate the chicken you served for lunch but loved all the workshops they attended, then you probably did alright. Sure, it’s a bummer the chicken was dry, but that’s not the reason you put all the time and resources into the event in the first place.

Whether you’re planning a conference or an intimate cocktail party, learning some tips and tricks of the event planning trade can greatly improve your chances for an unforgettable event. Register for “Igniting Successful Events for Glowing Audiences” at Making Media Connection 2012 with seasoned event planner and communications expert Jill Stewart to learn how to be strategic throughout the event planning process, how to market your event online and how to get those pesky tent permits without driving yourself mad.

And remember, if you’re in the middle of planning a huge event and you start dreaming about your colleague falling out of a window days before the big conference or the printer losing all 3000 of your invitations, it’s normal! It’s just part of the event planning process, and it means your brain is working overtime to ensure your event is practically perfect in every way.

We hope to see you at Making Media Connections 2012! (Register by Monday, April 30 to get the early bird rate. It’s a $60 discount!)

Having worked with nonprofit communicators to create social media policies and plans, it has come to my attention Linkedin oftentimes gets overlooked. Many nonprofit communicators know that it’s an important part of a social media plan, but they’re not sure exactly how or why to use it (sound like a familiar conundrum?).

I talked with Bryan Breckenridge, the Account Executive for LinkedIn Nonprofit Solutions about this trend, and expressed the importance of networking both in person and online. Take a look at our conversation!

I like to say Linkedin is the “diamond in the social media rough”.

Some advantages to adding Linkedin to your nonprofit’s social media plan:

• A presence on Linkedin puts your nonprofit in front of new donors
• It connects corporate donors to your cause
• It can help you find new possible board members!
• It’s a new and different social channel that provides new opportunities of exposure!

If you’d like to pick Bryan’s brain about how to add Linkedin to your social media communications and best practices for its use, come say hello to him at Making Media Connections this June 14, 2012, where he’ll be the keynote speaker!

Join us this year at our annual Making Media Connections Conference! You can also join the conversation on Twitter by following @npcommunicator and the #mmc2012 hashtag. Click here to register for the conference!

Be found on the web.

There are potentially hundreds, if not thousands or even millions of people in the world looking for you, your services and products. These people use Search engines like Google, Bing, Yahoo, Youtube, Duck Duck Go and many more. Good search engine optimization can combine paid search and organic search optimization. Paid search services like Google Ads or Facebook Ads position your brand, service or product on their sites to targeted demographics. It’s competitive, and can be expensive trying to outbid others for the best online display real-estate.

For most, the best option (and an option you should be doing anyway) is organic search engine optimization. Organic search engine optimization is a more natural practice for web developers, marketeers and others to help people find you by maintaining and managing a healthy, content rich, relative and well-organized website.

Join us this year at our annual Making Media Connections Conference where we will have a panel of experts who will help guide you through understanding SEO for your nonprofit. Join the conversation on Twitter by following @npcommunicator and the #mmc2012 hashtag

For now, here are a few things you can do to help optimize your website for search engines and your users organically as opposed to shelling out cash to position your website on other websites.

Create content consistently and often

One of the single most effective things you can do to increase search results is by regularly updating your website with content.

Do:

1. Develop a content strategy that is in-line with your overall strategy to plan your content development and delivery. If you’ve developed a series of documents, posts or videos, rather then publishing them all at once, consider publishing them over a period of time (once a day or week).
2. Include rich content such as photos and videos that will add value to your content and ensure results will appear in other popular search categories (Google Image and Video search).
3. Use a dynamic Content Management System platform such as WordPress to help manage content development.
4. Create concise, unique and accurate page titles that are appropriate for your content. Search engines like Google look at your title and title tags that are used to display in search results.
5. Keep in mind the audience not just search engines. Make it easy for them to find and consume your content.

Be social and share your content

Social media plays a significant role in creating in-bound links from reputable sources. By pushing content to the social web opens opportunities for other sites (creators and conversationalists) to share, refer and link to your content and website. Establishing in-bound and out-bound links to sources helps position your website and its content across the web and increases ranking based on this relationship.

Do:

1. Share your posts, photos and videos on various social networks.
2. Encourage audiences to link and share your website and content. If you have established relationships with bloggers and other creators and conversationalists ask them to add your site or blog to their blog roll.
3. Create out-bound links on your own website or posts to encourage a mutual link and established relationship with other sites, especially to site that are relative to your content, industry or field.

Use keywords, tags and metadata

Users will search for content using keywords or tags. Search engines will use these, metadata and more to make sure the results are most relevant to the user. Most content management systems allow creators of content to add keywords and tags to pages and posts but to further optimize your site and content, ensure you use metadata to describe content on your pages and posts. Metadata literally means “data of data” and is typically embedded in page sources as descriptors. Okay, I know I’m getting a bit too technical, so think of the products you are about to buy at a store. Articles of clothing at a department store will have “tags” to help you identify, who made it and where, what it is made of, what size it is, etc… etc…

Do:

1. Always use appropriate and relevant tags and keywords to a post or page.
2. Add alternative titles, tags and descriptions to photos and other multimedia content embedded on a page.
3. If possible, write descriptions for metadata tags on your pages.

Keep your site and content organized

Having a well-organized site not only helps your users navigate through your website but also helps Search engines. Search engines like Google use Googlebots to crawl and index websites. The easier it is for these bots to crawl your site the better your site will perform in relative search results.

Do:

1. Plan out your website and consider the hierarchy of content to be displayed.
2. Ensure your site is easy to navigate for your users and consider using Categories to organize content.
3. Create two site maps, an interactive and visual one for your users and and XML based site map to help search engines index your website.

If this is sounding all too technical, maybe I can get some help form the SEO Rapper….

For more infomration about how you can organically optimize your site, check out the Google Search Engine Optimization Starter Guide, download: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

Don’t forget to register for Making Media Connections Conference, June 14, 2012 at Columbia College’s Film Row Cinema. I’ll be leading a Social Media Strategy session for your nonprofit!

The morning session will consist of half-day workshops on topics ranging from how to fire up your communications plan to kindling the power of social media to blogging around the digital bonfire. The afternoon breakouts will cover topics including how to write sizzling headlines and subject lines, meeting around the metro news camp fire and fueling the flames of mobiles apps. Panelists include Cate Cahan, WBEZ; David Schalliol, Gapers Block; Michael Hoffman, See3; Deidra White, Channel 2; Valerie Denney, Valerie Denney Communications; and more.

To see a complete list of workshops and sessions, visit the Making Media Connections website.

Register for the conference before April 30 to get a reduced rate! We hope to see you there.