Internet Marketing Success Strategies For The New Breed of GO-To Expert

What Can Neuro-Marketing Teach Us About Attracting and Keeping Our Prospects’s Attention?

Noel Lyons — Tue, 07 Sep 2010 13:03:22 +0000

The field of NeuroMarketing is attracting growing attention. Just type "NeuroMarketing" into Google to see.

Just this week, New Scientist Magazine reported a 12% uplift in newsstand sales for its 5 August issue, which used neuromarketing research to test for the most attention-grabbing cover.

BUT what does this mean to you – the Expert?

Well here's a crash course in NeuroMarketing – practical tips you can apply straightaway

In a nut-shell, "The Old Brain" responds to only 6 stimuli which concern its immediate survival and well-being.

Using them gives fast access to the decision making part of the brain.

1 Before/after, with/without, slow/fast all allow the Old Brain to decide.

Contrast is a safe decision engine. It allows the 'Old Brain' to make quick and safe decisions.

Peope can't decide in a vacuum. So if you don't add the criteria, prospects will add their own.

2 The 'Old Brain' is constantly scanning for what is familiar and friendly, what can be recognized quickly, what is tangible and immutable.

So start with a fmailiar framework thet everybody understands. Then gently lead them where you would like them to go.

3 The 'Old Brain' cannot process concepts like "flexible solution", "integrated approach" or "scalable architecture" without efforts and doubts.

So keep your language streetsmart simple!

4 The 'Old Brain' Remembers Beginning and End. The 'Old Brain' forgets most everything in the middle.

Placing the most important content at the beginning is a must and repeating it at the end an imperative.

Remember this when speaking or giving teleseminars.

5 The 'Old Brain' is Visual.

Visual processing enters the 'Old Brain' first which can lead to very fast and effective connection to the true decision- maker.

So use quality graphics and video to get your point(s) across better.

6 The 'Old Brain' is strongly triggered by emotions that directly impact the way we memorize and act.

So tell stories that evoke an emotional reaction. Don't rely on logic for persuasion!

Now go apply them to your message, marketing materials and client communications!

Noel Lyons
GO-To Expert Marketing + Strategy

Noel Lyons [Multiple Maven Income]

What Can Neuro-Marketing Teach Us About Attracting and Keeping Our Prospects’s Attention?

Technorati Tags: nueromarketing

3 Key Drivers Behind Products That Sell in 2010 © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/3-key-drivers-behind-products-that-sell/....
The Marketing System Blueprint for Coaches. How to Build Your List, Qualify Prospects and Get More Clients © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/marketing-system-blueprint-for-coaches/....
Experts: Get Your Marketing in Shape! © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/expert-marketing/....

Marketing Positioning Secrets Few Experts Will Ever Know!

Noel Lyons — Wed, 01 Sep 2010 21:10:34 +0000

About a month ago, Andre Duquemin interviewed me as part of his Attract More Patients Series. Now whilst aimed at healthcare professionals, the principles remain the same for any expert.

Too many experts are working too hard marketing their socks off trying to be everywhere online.

Some think they are "different" from everyone else because of a clever title or slogan and yet in reality are easily and quickly duplicated by their competitors.

The trick? You have to know how to stand out – in a memorable and a sustainable way.

How do you do that? Well I give some clues in the following audio …

Note this is not "Positioning" in a contrived manipulative way!

No this go's way deeper – listen in:

Noel Lyons [Multiple Maven Income]

Marketing Positioning Secrets Few Experts Will Ever Know!

Technorati Tags: Expert Marketing, expert positioning

Is “Niche Marketing” Still Relevant For Experts? © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/experts-niche-marketing/....
Listbuilding For Coaches Telesummit 2010 – Experts Success Academy © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/listbuilding-for-coaches-experts-success-academy/....
Experts: Get Your Marketing in Shape! © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/expert-marketing/....

Listbuilding For Coaches Telesummit 2010 – Experts Success Academy

Noel Lyons — Tue, 31 Aug 2010 13:16:56 +0000

Back in February of this year, I interviewed leading experts in the World's first-ever Listbuilding For Coaches Telesummit.

Now I know you've been told 101+ ways to grow your list. Yet many experts, coaches and trainers still struggle to build a decent-size list.

HOW would you like to listen to (and download) the recordings from ….

… Christian Mickelsen, Hannah McNamara, Milana Leshinsky, Susan Baronchini-Moe and Adam Urbanski?

FOR FREE?! … then please read on ….

The best practices you’ll hear in these recordings have been proven successful by the speakers themselves and hundreds of their clients all over the world. They’ve all learned and perfected their strategies and know what works and what doesn’t.

I guarantee you will learn a great deal of tactics and techniques that you are either not aware of now or don’t see how powerful they are right now.

You’ll learn some key strategies that will make it almost impossible for you NOT to find ONE that you can start using right away.

And for most of you, it's about improving what you are already doing. If you perfect just a few tactics of what you’ll learn, you’ll be ahead of 95% of your competitors.

BUT without a decent sized list, you face spinning your wheels for a long time to come!

SO once more, HOW would you like to listen to (and download) the recordings from ….

… Christian Mickelsen, Hannah McNamara, Milana Leshinsky, Susan Baronchini-Moe and Adam Urbanski?

Then HURRY because for ONE week only – you can!

ALL 11 calls are downloadable when you sign-up (and login) as a FREE Club Class Member of my Experts Success Academy

Not only that, you will find other downloads there too – with more to follow in the coming weeks throughout Sep / Oct

So HURRY, claim your FREE spot today – Experts Success Academy

ALL telesummit recordings will be removed by Midnight GMT Tuesday 07 September!

Afterall, I wouldn't be the Get-GO Guy if I didn't encourage you to get the RIGHT information, ACT on it immediately and then move on.

This is your chance to master "Listbuilding" – by learning from those who already have!

Best,

Noel Lyons
GO-To Expert Marketing + Strategy

PS You can listen to the other 2010 Listbuilding Telesummit recordings by clicking on the links below:

Pink Spoon Marketing Coach Andrea J Lee: “Here’s What I Would Do If I Was Starting Out All Over Again”

The Marketing System Blueprint for Coaches. How to Build Your List, Qualify Prospects and Get More Clients
marketing-system-blueprint-for-coaches

3 Ways to Use Social Media to Create Profitable Connections and Build Your List

Profitable Communities Through Mini-Membership Sites With Kim Nishida

My #1 Marketing Tactic! – Nicola Bird (Jigsaw Box)

Get More Coaching Clients with Copy For Coaches Expert Andy O’ Bryan

Noel Lyons [Multiple Maven Income]

Listbuilding For Coaches Telesummit 2010 – Experts Success Academy

Technorati Tags: get clients now, listbuilding coaches

Overnight ListBuilding Telesummit For Coaches and Trainers © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/overnight-listbuilding-for-coaches-and-trainers/....
Listbuilding For Coaches © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/listbuilding-for-coaches/....
The Marketing System Blueprint for Coaches. How to Build Your List, Qualify Prospects and Get More Clients © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/marketing-system-blueprint-for-coaches/....

My #1 Marketing Tactic! – Nicola Bird (Jigsaw Box)

Noel Lyons — Mon, 30 Aug 2010 20:52:11 +0000

The Power of Teleseminars

You can let hundreds (or tens to start with) of people benefit from your expertise in the space of an hour rather than just one

You can offer teleseminars at a mid-range price somewhere between your free coaching sessions and your one-to-one sessions
to establish your expertise to build confidence that you are the right person to spend LOTS of money with on a 1:1 basis

You can use web-based services and place a link to a product you want to promote that is seen by people before and during the call
(and even during the playback of the recording).

You can do point four above but promote other people’s products with your affiliate link and make money that way too.

You can ask others if they would like to be interviewed, growing both their list and yours, and means you don’t have to come up with the content, just good questions. You’re good at asking questions and listening so that’s no problem.

You can offer a free tele-class for people who register (first growing your mailing list) and then put the recording for sale on your website straight after the call (another form of passive income for you).

Nicola Bird went from a “newbie” to a list of 1500+ coaches through running 43 Teleseminars in 2009!

Many experts attempt to juggle multiple marketing methods – blogs, social media, article writing, speaking, video etc – without becoming particularly masterful in any.

Listen in as Nicola describes the power of choosing ONE marketing tactic (that suits your strengths) and getting really good at it.

Nicola Bird teaches coaches, trainers and consultant to sell more than their 1:1 time and is the creator of JigsawBox.com, an online interactive coaching tool.

With Noel Lyons
Expert Marketing + Strategy

Noel Lyons [Multiple Maven Income]

My #1 Marketing Tactic! – Nicola Bird (Jigsaw Box)

Technorati Tags: Jigsaw Box, Nicola Bird, teleseminars.

Marketing Your Blog Talk Radio Show © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/marketing-your-blog-talk-radio-show/....

Profitable Communities Through Mini-Membership Sites With Kim Nishida

Noel Lyons — Sun, 29 Aug 2010 18:19:22 +0000

"Building Large Lists Through Mini-Memberships and Profitable Communities"

A graduate of Berkeley and a business coach since 2003, Kim Nishida trains groups and individuals to design their community or membership program in a way that serves them and their members the best.

Discover …

How to move from ListBuilding to profitable coaching communities

Step-by-step processes you need to build a profitable community online (whether that's via your mailing list, social media, membership site or blog)

With Noel Lyons
Expert Marketing + Strategy

Noel Lyons [Multiple Maven Income]

Profitable Communities Through Mini-Membership Sites With Kim Nishida

Technorati Tags: Kim Nishida, membership sites, profitable communities

7 Reasons Why Membership Sites Might NOT be a Good Idea For You! © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/7-reasons-why-membership-sites-might-not-be-a-good-idea-for-you/....
3 Ways to Use Social Media to Create Profitable Connections and Build Your List © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/use-social-media-to-build-list/....
Overnight ListBuilding Telesummit For Coaches and Trainers © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/overnight-listbuilding-for-coaches-and-trainers/....

Pink Spoon Marketing Coach Andrea J Lee: “Here’s What I Would Do If I Was Starting Out All Over Again”

Noel Lyons — Thu, 26 Aug 2010 11:30:46 +0000

Andrea J Lee worked closely with Thomas Leonard, the Father of Modern Coaching and is the author of Multiple Streams of Coaching Income, Pink Spoon Marketing, Money Meaning and Beyond.

Andrea’s Challenge

The classic question is – if you were stranded on a desert island and lost everything except for ONE thing – what ONE thing would you want to keep (of course, everybody online says My List).

Well today, Andrea, we're not allowing you to keep your list – BUT we can make the island Vancouver Island (so yes you have internet access).

This is your challenge – what actions would you take if you were starting out today from SCRATCH if you were building a coaching business?

Noel Lyons
Expert Marketing and Strategy

Noel Lyons [Multiple Maven Income]

Pink Spoon Marketing Coach Andrea J Lee: “Here’s What I Would Do If I Was Starting Out All Over Again”

Technorati Tags: andrea j lee, marketing coach, pink spoon.

Do you still need “a list” as a Coach? © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/do-you-still-need-a-list/....
Business Success – It’s not all about Marketing! © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/business-success-not-all-marketing/....

3 Ways to Use Social Media to Create Profitable Connections and Build Your List

Noel Lyons — Wed, 25 Aug 2010 17:35:04 +0000

Using Social Media to create profitable connections and build your list:

A mom with four girls, the queen of connections MaryPat Kavanagh has gained extensive experience in marketing and small business since 1989.

Based in Utah, USA, MaryPat works with entrepreneurs in the info-marketing world who have successful online/offline businesses and need someone to manage their JV & cross promotional opportunities.

She specializes in creating strategic partnerships, joint ventures and long-lasting, profitable relationships.

Discover:

The BEST social networking platform for creating profitable connections…right now

How to connect to create profitable relationships via Social Media platforms

3 Key Strategies you must use to develop profitable, long lasting connections

How to leverage the relationship to build your list at record speed and make more money

Noel Lyons [Multiple Maven Income]

3 Ways to Use Social Media to Create Profitable Connections and Build Your List

Technorati Tags: build list, facebook marketing., MaryPat Kavanagh., social media

15 Ways to Create an Ebook With Little Writing © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/15-ways-to-create-an-ebook-with-little-writing/....
Building Backlinks (Website Traffic) Organically! © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/building-backlinks-website-traffic-organically/....
Do you still need “a list” as a Coach? © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/do-you-still-need-a-list/....