1 – Ask yourself this – “Are Your Goals Worthy of You ?”

This is the opposite of what 80% of people ask – they switch the words and ask if they are worthy of their goals.

You need to have confidence in your self and your vision in life.

Dream big, really really big. Then ask again – is the goal worthy of you?

Inspiring Vision

2 – Start working in time chunks.

Set aside 2-4 uninterrupted hours for your projects. Most people will start a project and deal with interruptions as they come through the door, or email or phone.

You are now a time chunker and people around you need to understand this is the way you now work. Get used to this way of working!

3 – Start seeking the valuable lesson in everything you do, hear, experience and pass by.

No matter if the project fails or succeeds – write down what you learned from it. Every person you meet and every thing you do – has a lesson you can learn.

It is up to you to find out what that lesson is though. And do it before you forget. Write it down in your journal (if you do not have a journal – go get one).

4 – Read your lesson journal – which lesson can you apply today to your next project?

Or your next problem? Then do it. Find a way to apply and use that today – do it and record your results.

5 – Get your journal out and write down this question at the top of the page – “how can I personally make my clients lives better?”

A simple question but very powerful. How can you make it apply to your business?

6 – Always have your antennae up.

Look and listen for ideas, insights, concepts that you have never thought of. Write them down. Talk to anybody and everybody you run into. Ask them what they do, how they do it, why they do it, what could make their jobs better, their offerings better, what are their dreams and aspirations?

7 – Ask yourself – “what don’t I know that is absolutely critical to my success?”

Then decide where you can find that information quickly. Start writing down ideas on how you can work with people that have that knowledge. If you do not have money to pay them for their expertise – how else can you work with them? Any way you can trade services for services or services for products or products for products?

8 – Start writing a book.

On whatever you are good at, or whatever you want to be good at. Start researching the industry and successful businesses in that industry. A book is one of the most important tools to building your credibility and to build on publicity for your business. The book does not necessarily be one you sell – it can be a bonus for prospects or clients to show them you know what you are talking about.

9 – Find or pick a charity that you deeply believe in.

How can you help them accomplish their goals? Possibly volunteer your services or donate products they can auction off to raise funds. Donate a percentage of all revenue you receive to the charity. Find multiple ways to help them and you will quickly find opportunities knocking on your doorstep.

10 – Start building a dream team.

These people can be people in your life now (if they are motivated and positive people) or people you would love to work with. If you do not know them now – think of ways you can give back to their interests, passions or charitable causes they are interested in. Start interviewing these people and find out what makes them tick.
11 – Create your stadium pitch.

Get some paper out and think about your product or service. Imagine you have a stadium of 50,000 people at your beck and call. You get 30 -60 seconds in front of the audience to convince them of you and your offering. What would you say? How could you get your point across so convincingly that they would be stupid to say no? Now consider the fact that any one of them can walk out at any point in time and do not have to listen to your pitch. Would your pitch change? What can you say to make them stay? What can you say to make them buy?

12 – Consider that there are only 3 ways you can grow your business.

You can increase the number of clients, increase the average sale price, or increase the number of times they buy in a year. Most people (90%) focus in on increasing the number of clients – and it is the least effective and the least profitable. So what can you do to increase the other 2 methods?

13 – Use a shotgun approach to marketing your business.

Think of multiple ways to promote your offering – and have them all happen at once.

Very similar strategy to war – air, land, water each of which has multiple resources and fire power coming at the target (the customer) at once.

How does this apply to your offering ? What types of fire power will you use?

14 – Test all of your crazy ideas.

No matter how crazy they sound – try it out. Find out which ones work. Then optimize how effective they are. Test all variations of that idea. Find out which variation works best.

15 – Think of your offering your prospects see.

What can you do to educate your prospects to the extreme that they know everything there is to know about what you do?

If you are an expert (which you need to be) in your business – how can you show your clients how they too can be an expert – before they purchase?

16 – What is your “magnificent obsession”?

You must have a passion so deep that everyone who you talk to understands what you stand for and what you want to accomplish.

When you build your obsession and ingrain it into your soul – nobody will be able to derail you from obtaining your goal – no matter how negative they are.

17 – A 30 second personal drill you must do. Ask yourself – am I having fun?

What could you do to enjoy your life more?

How big or small of a company do you want to run (2 people or 200 to manage)?

What would happen to your business if you decided to take a month off?

Once you have these answers you now understand areas you MUST start working on immediately.

18 – Your customers are marketing geniuses

They know exactly what they want and it is your job to find that out. Find ways to phone, email, fax or talk to them about their needs, wants, desires, passions, concerns etc.

When you know what type of a company they want to deal with – you have your ticket to fortunes. People deal with you because they want you to change their life – do you deliver on their wants?

19 – Always follow your gut feelings, intuition and instincts – they will lead you in the right direction.

20 – What would you do differently in your business if it was treated like a movie theatre?

Admission is charged at the door and word travels quickly if it is a box office hit or a box office flop? How would your movie be received?

21 – Referrals can be one of the most important tools you can use to exponential grow your business.

There are hundreds of ways to generate referrals. Do you use any of them now?

How could you reward people to refer others to your business?

If you have not done your job on making your clients happy – you cannot ask for a referral. Are you comfortable asking?

Some of the tools available to generate referrals; pay them per lead, ask your competition, bribe people in a fun way, automate the referral process, donate to charity, be outrageous, put on an event, publicity, conference calls, ask, family and friend programs and there are many many more.

The key is to start writing down ideas on what works for you. Then start doing it.

22 – Think about the lifetime value of your clients.

Maybe your front-end sale is $67 but how many times will they buy in a month, a year, a lifetime?

Add the numbers up – what is 1 client worth to you in a lifetime? How much do you spend to obtain 1 new client?

Do you see the difference here? Most people spend under $10 to obtain one new client and yet the lifetime value of that client is $1,000. Do you see the problem?

For every $10 you invest you receive $1,00. How many $10 bills will you now invest in client acquisition?

23 – Ask – “who else does business with my ideal client?”

Now go talk to those people – competitors or not. Explain your mission in life and the goal of your business.

Find out how their business is doing and if they are looking for new ways to generate business.

Start finding ways to deal with everyone that your clients buy from.

24 – What can you say to your clients or prospects to make them ask “huh, what did you just say?”

Make your statements so outrageous that they ask you to prove it. Then prove it.

25 – Do not sell products. Sell the experience and outcome instead.

This is the biggest reason newbie entrepreneurs go out of business quickly – they are there to discount products – and that is it.

Noel Lyons [Multiple Maven Income]

25 Business Building Tips For Internet Entrepreneurs

Technorati Tags: internet Entrepreneurs

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2. Business Building – Back To Basics © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/business-building-back-to-basics/....
3. Escaping the 168hr Workweek! © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/escaping-the-168hr-workweek/....

Greg Justice is a world authority on corporate wellness, one of the originators and leaders of the U.S. fitness trainig industry (since 1986) and is head of the Association of Professional Personal Trainers (APPT).

• An insight into the fitness / wellness industry career of Greg Justice todate
• The origins of personal training and the impact of the internet
• How to add corporate wellness programs to your personal training services
• The most important factor when it comes to corporate wellness
• The 5 essential requirements when working with corporates
• The key driver behind corporate wellness services
• The #1 ingredient for a successful long-term career in fitness and wellness

The Corporate Wellness Opportunity

Small Business Coaching

Noel Lyons [Multiple Maven Income]

From Personal Training and Fitness Bootcamps to Becoming a Corporate Wellness Program Provider

Technorati Tags: Corporate Wellness

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An Interview With The Blog Strategist Aletha McManama on WordPress Blog Success Strategies.

Aletha is a WordPress Profesional, Designer & Trainer that assists small business owners to market and maximise their online presence.

WordPress Blog Success Strategies

Small Business Coaching

Blog Success = Content + Communication + Crowd

1. Easy Ways to Write Content for Your Blog.

• Create a topic or tip series, interview other experts in your industry to gather some great content.
• Create and send out an industry survey as to what topics your audience would like to hear more about.
• Repurpose old newsletter or ezine articles. Round up your best tweets from Twitter and formulate those into blog articles.
• Create a blog posting editorial calendar in a spreadsheet format or post them directly to your Outlook or Google calendar.
• Be sure to set reminders so you will know when your next article is due.

2. Managing Your Blog Comments.

• Monitoring incoming comments. Avoiding spam comments.
• What are Trackbacks and Pingbacks?

3. Tips on How to Drive Traffic to Your Blog.

• Provide a free offer sign up on your blog and market the free offer online and offline.
• Add your blog to Facebook and Twitter (NetworkedBlogs and Twitter Tools).
• Submit your blog to blog directories.
• Use a share plugin on your blog so that your articles can be shared on social media and social bookmarking sites.
• Article marketing – provide a link to your blog in your article author box when submitting to article directories.
• Post an article to your newsletter or ezine and have the reader read the rest of the article on your blog.

Noel Lyons [Multiple Maven Income]

WordPress Blog Success Strategies With The Blog Strategist Aletha McManama

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2. 9 Ways to Drive More Website Traffic © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/9-ways-to-drive-more-website-traffic/....
3. How To Twitter – Twitter Tools © 2010 Noel Lyons. Visit the original article at http://www.noellyons.com/blog/how-to-twitter-twitter-tools/....

How To…
Inside Secrets Of…
Limited-Time Offer…
Must Attend…
Free Report…
How You Can…
Limited-Time Opportunity…
Reserve Your…
Save Time…  Save Money…
The Single Most-Important…
Learn To…
7 New Ways To…
Top 10…
Discover How To…
The 3 Secrets That…
When It Comes To…
Make The Most Of…
You’re Invited To…
The Ultimate In…
The Quickest Way To…
One-Of A-Kind…
Personalized Service…
No-Nonsense Advice…
Designed To…
Simple But Powerful…
A Safe, Easy Way To…
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Results In Just…
Join Others Who…
Knocks Your Socks Off…
Information-Packed…
Here’s How…
Now Available…
7 Reasons To…
12 Proven Steps To…
Advantage Of…
Surprisingly Simple…
Hassle-Free…
Perfect For Any…

Proven Headlines
How to__________(get) ____________(benefit of your product or service)
________ (number) Ways to ________ (benefit of your product or service)
The Quick and Easy Way to _________ (benefit of your product/service)
The Complete Guide to ______ (benefit of your product/service)
Secrets of __________ (benefit of your product/service)

Noel Lyons [Multiple Maven Income]

Power Headline Phrases You Can Use

Technorati Tags: headline phrases

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Need a content angle that will make it quick and easy to create a 500-word piece for a newsletter, blog or print publication?

Try one of these:

1. “How to” angle, i.e. “How to Get More Clients”
2. Number angles i.e. 7 Steps to…
3. Interview an expert or authority (record it and transcribe it at a later time)
4. Question and answer angle
5. Review books or publications
6. Review and interpret industry changes
7. Show how you helped a client solve a problem
8. Tie in to newsworthy and timely topics

ACTION STEP
Choose 3 content angles you could choose today:
1. ______________________________________________
2. ______________________________________________
3. ______________________________________________

Bonus Tips For Interviewing an Expert Authority:
1.  Call ahead and say, “I’m looking forward to our interview on (day). Make it clear what you’re looking for in way of content.
2.  Make sure interviewee is comfortable.  Tell them that you’ll only discuss topics they want to discuss.
3.  Frame important questions, i.e. My readers care about this. Tell me more.
4.  Take the last 10 words of their last sentence and repeat it back. This validates their information.
5. Show empathy i.e. “I understand that”
6.  If the interviewee wanders off, bring him/her back to the topic, “That’s good but let’s get back to ___________.”
7.  As you interview, take skeleton notes to keep the interview on track toward your goal. You want information that will
be meaningful to your readers, positions you as the expert and connects you to other experts.

Noel Lyons [Multiple Maven Income]

8 Expert Content Creation Ideas

Technorati Tags: content creation, Expert Marketing

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The biggest obstacle to success online today is a lack of FOCUS.

It’s easy to allow opportunities to take your mind of your main goal.

With that in mind, I’m looking to sell the 3yr old domain: http://www.100golffitness.com

WHY? Because I just don’t have the time to develop my reputation in this niche AND do all the other things I do (and have a life!)

Success in any niche today largely comes down to getting participants to believe in you and your product. That means you must actively be 100% involved in that niche – forums, social media, client success stories etc

To succeed in the golf niche, you also need to have a lot of good quality products to be able to sell to your subscribers and customers – which again involves a time commitment.

Yes you can outsource but ultimately you must put yourself into any product and it must be unique to sustain a long-term competitive advantage online.

Here’s why I believe it is such a good opportunity for the right person:

Golf Facts And Figures
More than 28 million Americans play golf and many more millions watch golf.

Golf’s Economic Benefits In The USA
The golf industry provides 2 million jobs and the total wage income is $61 billion.
Golfers spend over $24.3 Billion Dollars on equipment and fees every year.
Golfers spend about $26.1 billion a year on golf travel every year.
15 percent of all golfers are permanent residents of a golf course community.
Golf provides a direct economic impact of $76 billion in the USA alone.
The total economic impact of golf in America has been measured at $195 billion, including golf’s direct, indirect and induced impacts.
Golf provides a direct economic impact of $76 billion.
The golf industry is larger than the motion picture and video business; larger than performing arts and spectator sports; and larger than the newspaper industry.
Golfers spend an average of 54% more than the typcial affluent traveler.

Golfers Earn High Incomes
The average household income of a golfer is $85,960
42% of golf households earn $100,000+
24% of golf households earn $125,000+

Golfers Are Highly Educated
84% attended college, graduated or pursued post-graduate studies

Golfers Are Influencers
75% recommend, order or approve products or services at their businesses.

Baby Boomers!
Baby boomers are the most affluent, high-spending generation in history. They control 70% of American’s net worth and half of all the household discretionary income.
Baby boomers alone will account for an increase of 75 to 100 million extra rounds of golf played in the US over the next ten years.
Baby boomers account for almost 50% of total golfers in the USA.
Baby boomer golfers have on average, an investment portfolio of $245,000 – 70% own mutual funds, 63% own stocks.
91% of baby boomer golfers own their primary residence.
17% own a second a home – average value of $228,000

There are many different sectors in the golf industry that you can profit from:

Golf equipment
Tee time booking systems
Golf accessories
Golf gadgets
Golf travel
Golf community websites
Golf schools, etc.

But the golf information business is the easiest, cheapest and best way to get into the golf niche (e.g. golf fitness information)

Other Prevalent Activities And Interests of Golfers Include:
(Affiliate Products? JVs? etc)
Travel
Investing/Finance
Luxury Vehicles
Home Improvement
Gardening or Yard Work
Internet
Walking
Cooking
Wine/Beer/Alcohol Drinking
Listening to Music
Watching TV/Movies
Casino Gambling
Hiking/Camping

Which is why I am now open to offers for http://www.100golffitness.com

I will also give you some valuable content and insight into the golf market for FREE

Just email noel at 100golffitness.com (offers close 30 June 2010).

Noel Lyons [Multiple Maven Income]

Golf Fitness Business Anyone?

Technorati Tags: Expert Marketing

No related posts.

When prospects get your e-mails, they make a quick decision, usually in a couple of seconds, to open or delete it based largely on the subject line.

But given the glut of promotional e-mails today, how can you convince a busy prospect — in just a few words — that your message is worthy of attention?

The “4 U’s” copywriting formula — which stands for urgent, unique, ultraspecific and useful – from Michael Masterson can help.

According to this formula, strong subject lines are:

• Urgent
Urgency gives the reader a reason to act now instead of later. You can create a sense of urgency in your subject line by incorporating a time element. A sense of urgency can also be created with a time-limited special offer, such as a discount or premium if you order by a certain date.

• Unique
The powerful subject line either says something new, or if it says something the reader has heard before, says it in a new and fresh way.

• Ultra-specific
These tease the reader into reading further.

• Useful
The strong subject line appeals to the reader’s self-interest by offering a benefit.

So when you have written your subject line, ask yourself how strong it is in each of these 4 U’s.

Use a scale of 1 to 4 (1 = weak, 4 = strong) to rank it in each category.

Rarely will a subject line rate a 3 or 4 on all four U’s. But if your subject line doesn’t rate a 3 or 4 on at least three of the U’s, it’s probably not as strong as it could be and can benefit from some rewriting.

A common mistake is to defend a weak subject line by pointing to a good response. A better way to think is as follows: If the e-mail generated a profitable response despite a weak subject line, imagine how much more money you could have made by applying the 4 U’s.

I urge you to go through this exercise with every subject line you write, both online and offline.

This simple exercise may increase readership and response rates substantially for very little effort!

Noel Lyons [Multiple Maven Income]

The 4 U’s That Get Your E-mails Opened AND Read

Technorati Tags: email marketing, email response

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