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	<title><![CDATA[Mobile Marketer Software and technology News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


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		<title><![CDATA[Why are marketers not taking QR codes seriously?]]></title>
		<link>http://www.mobilemarketer.com/cms/news/software-technology/12892.html</link>
		<pubDate>May 23, 2012</pubDate>
		<description><![CDATA[There is a prominent place for QR codes in the mobile space, especially when it comes to communicating with consumers on a one-to-one level. However, many marketers do not seem too keen on mobile bar codes and are not incorporating them into the marketing mix.  ]]></description>
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	<item>
		<title><![CDATA[University of California Berkeley mobile bar code campaign activates 28,124 scans]]></title>
		<link>http://www.mobilemarketer.com/cms/news/software-technology/12878.html</link>
		<pubDate>May 22, 2012</pubDate>
		<description><![CDATA[The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.]]></description>
	</item>

	<item>
		<title><![CDATA[USPS, SpyderLynk reinforce direct mail’s relevance via mobile bar code implementation]]></title>
		<link>http://www.mobilemarketer.com/cms/news/software-technology/12867.html</link>
		<pubDate>May 21, 2012</pubDate>
		<description><![CDATA[The United States Postal Service has teamed up with SpyderLynk for its mobile commerce and personalization promotion that offers direct mail customers a discount on letters, cards and flats that include a mobile bar code. ]]></description>
	</item>

	<item>
		<title><![CDATA[48pc of mobile bar code scans come from Android: Scanbuy]]></title>
		<link>http://www.mobilemarketer.com/cms/news/software-technology/12868.html</link>
		<pubDate>May 21, 2012</pubDate>
		<description><![CDATA[Android still leads the pack as the operating system with the most mobile bar code scans, but Apple is on its heels with a 45 percent market share, according to a new study from Scanbuy.]]></description>
	</item>

	<item>
		<title><![CDATA[Google takes leaf from Apple playbook, tightens grip on Android]]></title>
		<link>http://www.mobilemarketer.com/cms/news/software-technology/12862.html</link>
		<pubDate>May 18, 2012</pubDate>
		<description><![CDATA[Google appears to be seeking greater control over the Android mobile operating system by working more closely with handset manufacturers to develop pure Android devices and sell these directly to consumers.

]]></description>
	</item>

	<item>
		<title><![CDATA[8pc of magazine pages contained mobile bar code in Q1: study ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/software-technology/12830.html</link>
		<pubDate>May 15, 2012</pubDate>
		<description><![CDATA[QR codes, Microsoft Tags and other mobile action codes continue to spread through print magazines at a fast pace, with 1,356 mobile action codes printed in the first quarter of 2012, up from 352 during the same period a year ago, according to a new report from Nellymoser. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Mozilla exec: HTML5 is the language of an open world]]></title>
		<link>http://www.mobilemarketer.com/cms/news/software-technology/12788.html</link>
		<pubDate>May 10, 2012</pubDate>
		<description><![CDATA[NEW ORLEANS – A Mozilla executive keynoting at the International CTIA Wireless 2012 conference said that although there is still a lot of work to do in the mobile space, HTML5 will help lead the way in terms of creating innovative experiences.]]></description>
	</item>

	<item>
		<title><![CDATA[Six Flags teams up with Nokia on its only smartphone app this summer ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/software-technology/12775.html</link>
		<pubDate>May 8, 2012</pubDate>
		<description><![CDATA[In anticipation of this year’s theme park season, Six Flags is teaming up with Nokia on a custom mobile application designed to enhance the park experience for Nokia Lumia owners. 

]]></description>
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