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	<title><![CDATA[Mobile Marketer Research News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[Apple, Coca-Cola successfully use mobile to drive brand value: study ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/research/12899.html</link>
		<pubDate>May 24, 2012</pubDate>
		<description><![CDATA[In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers. ]]></description>
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	<item>
		<title><![CDATA[Google: 86pc of US smartphone users multitask]]></title>
		<link>http://www.mobilemarketer.com/cms/news/research/12855.html</link>
		<pubDate>May 17, 2012</pubDate>
		<description><![CDATA[A whopping 86 percent of smartphone users in the United States are mutitasking with their devices while interacting with another media such as television, print or Web, according to new research from Google. ]]></description>
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	<item>
		<title><![CDATA[Mobile data traffic takes off, outpacing revenue opportunities]]></title>
		<link>http://www.mobilemarketer.com/cms/news/research/12840.html</link>
		<pubDate>May 16, 2012</pubDate>
		<description><![CDATA[As smartphone penetration continues to grow, average mobile users will consume more than eight times as much social media and 14 times more megabytes of applications by 2016, according to a new report from Informa Telecoms & Media. 

]]></description>
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	<item>
		<title><![CDATA[240M smartphone users will stream TV by 2014: study]]></title>
		<link>http://www.mobilemarketer.com/cms/news/research/12805.html</link>
		<pubDate>May 11, 2012</pubDate>
		<description><![CDATA[Consumers are swapping out their television sets for mobile devices, according to a new study from Juniper Research. ]]></description>
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	<item>
		<title><![CDATA[80pc of mobile finance users own a smartphone: study]]></title>
		<link>http://www.mobilemarketer.com/cms/news/research/12780.html</link>
		<pubDate>May 9, 2012</pubDate>
		<description><![CDATA[In addition to owning high-end devices, mobile users are also risk takers and are likely to have high brand loyalty, according to a new report from Millennial Media.]]></description>
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	<item>
		<title><![CDATA[Marketers unprepared for mobile’s growing dominance in email]]></title>
		<link>http://www.mobilemarketer.com/cms/news/research/12738.html</link>
		<pubDate>May 3, 2012</pubDate>
		<description><![CDATA[Email opens on smartphones and tablets grew by 82.4 percent in the past year and such mobile devices are on track to become the dominant email platform by the end of the year, according to a new report from Return Path.

]]></description>
	</item>

	<item>
		<title><![CDATA[Mcommerce sales momentum continues post-holidays: IBM ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/research/12743.html</link>
		<pubDate>May 3, 2012</pubDate>
		<description><![CDATA[Mobile commerce sales doubled in the past year, reaching 13.3 percent of online sales during the first quarter, according to a new report from IBM. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Mobile media spend to increase 85pc in 2012: study]]></title>
		<link>http://www.mobilemarketer.com/cms/news/research/12644.html</link>
		<pubDate>April 23, 2012</pubDate>
		<description><![CDATA[Although mobile media spend is expected to reach $11.6 billion in 2012, it still represents a fraction of consumer spend, according to a new study from Strategy Analytics.]]></description>
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