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	<title><![CDATA[Mobile Marketer Messaging News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


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		<title><![CDATA[Smart Puffs strengthens SMS efforts with movie-themed campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15581.html</link>
		<pubDate>June 19, 2013</pubDate>
		<description><![CDATA[Smart Puffs is targeting parents to build up its SMS database as part of a campaign with Disney-Pixar to promote the upcoming film, “Monster University.”]]></description>
	</item>

	<item>
		<title><![CDATA[Seattle Sun Tan builds SMS database by 4,750 consumers in one month]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15563.html</link>
		<pubDate>June 17, 2013</pubDate>
		<description><![CDATA[Tanning salon chain Seattle Sun Tan is seeing some initial success with its SMS program as a result of promoting its mobile initiatives through in-store and digital calls-to-action.]]></description>
	</item>

	<item>
		<title><![CDATA[Coca-Cola’s vitaminwater leverages SMS for free concert ticket promotion ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15471.html</link>
		<pubDate>June 3, 2013</pubDate>
		<description><![CDATA[Coca-Cola brand Glaceau vitaminwater is leveraging SMS to deliver coupons to customers and give them a chance to win concert tickets. 

]]></description>
	</item>

	<item>
		<title><![CDATA[City of Newark aims to rake in tourism via multichannel marketing campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15386.html</link>
		<pubDate>May 20, 2013</pubDate>
		<description><![CDATA[The city of Newark, NJ is launching a marketing campaign this week that lets consumers make cab reservations via their handsets and supports the Ironbound Business Investment District.]]></description>
	</item>

	<item>
		<title><![CDATA[Birds Eye, nonprofits team up for SMS program to drive healthier meal choices]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15366.html</link>
		<pubDate>May 16, 2013</pubDate>
		<description><![CDATA[Consumer packaged goods brand Birds Eye and nonprofits Partnership for Healthier America and Share Our Strength have teamed up for a text messaging program offering families tools and information to make healthier meal choices. 

]]></description>
	</item>

	<item>
		<title><![CDATA[How Starbucks is pushing the envelope with SMS, MMS marketing]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15346.html</link>
		<pubDate>May 14, 2013</pubDate>
		<description><![CDATA[Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Marketers overwhelmed by mobile messaging options]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15286.html</link>
		<pubDate>May 6, 2013</pubDate>
		<description><![CDATA[Marketers have a staggering number of options when it comes to messaging mobile users – SMS, push notifications, in-application alerts and mobile email – and many are overwhelmed just trying to decide which to use and when.

]]></description>
	</item>

	<item>
		<title><![CDATA[Schick doles out product samples via SMS]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/15250.html</link>
		<pubDate>April 30, 2013</pubDate>
		<description><![CDATA[Personal skincare line Schick is loading its print pages with mobile calls-to-action to drive product samples.]]></description>
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