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	<title><![CDATA[Mobile Marketer Messaging News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


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		<title><![CDATA[24pc of MMS views come from iPhone devices: Mogreet]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/12907.html</link>
		<pubDate>May 24, 2012</pubDate>
		<description><![CDATA[Apple’s iPhone leads the pack with MMS usage, according to a new report from mobile messaging service Mogreet.]]></description>
	</item>

	<item>
		<title><![CDATA[Self magazine SMS-based diet program a win among users]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/12871.html</link>
		<pubDate>May 21, 2012</pubDate>
		<description><![CDATA[Conde Nast’s Self magazine launched its SMS-based diet program last year and is seeing more than 80 percent of users say the initiative is helping them stay on track with their diet and fitness regimen.]]></description>
	</item>

	<item>
		<title><![CDATA[National Cancer Institute taps SMS to urge teens to quit smoking]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/12860.html</link>
		<pubDate>May 18, 2012</pubDate>
		<description><![CDATA[The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Use of long codes in US has consequences, says OpenMarket exec]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/12761.html</link>
		<pubDate>May 7, 2012</pubDate>
		<description><![CDATA[Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

]]></description>
	</item>

	<item>
		<title><![CDATA[Starbucks relies on SMS to help promote Frappuccino Happy Hour]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/12737.html</link>
		<pubDate>May 4, 2012</pubDate>
		<description><![CDATA[Starbucks is letting coffee lovers know about its upcoming Frappuccino Happy Hour via an SMS initiative that sends out daily reminders to consumers.]]></description>
	</item>

	<item>
		<title><![CDATA[Top 10 SMS campaigns of Q1]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/12633.html</link>
		<pubDate>April 20, 2012</pubDate>
		<description><![CDATA[Arguably, SMS is one of the best channels out there that helps marketers reach consumers no matter if they have a smartphone or feature phone and brands such as Starbucks, Coca-Cola and General Mills have all increased their databases by implementing the medium into their overall strategies. ]]></description>
	</item>

	<item>
		<title><![CDATA[US Tennis Association expands SMS strategy to drive fan engagement]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/12565.html</link>
		<pubDate>April 12, 2012</pubDate>
		<description><![CDATA[The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Sumotext exec: SMS helps kick-start conversations]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/12416.html</link>
		<pubDate>March 23, 2012</pubDate>
		<description><![CDATA[NEW YORK – A Sumotext executive at the 4th annual Mobile Marketing Day 2012 conference said that the best part of SMS is the ability for marketers to start a conversation with consumers. However, companies still have challenges with finding effective ways to market to these loyalists.

]]></description>
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