<?xml version="1.0" encoding="utf-8" ?>
<rss version="2.0">
<channel>
	<title><![CDATA[Mobile Marketer Messaging News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description><![CDATA[]]></description>
	<language>en</language>


	<item>
		<title><![CDATA[Armani’s use of Facebook Messenger touts film project premiere]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/24652.html</link>
		<pubDate>March 15, 2017</pubDate>
		<description><![CDATA[Italian apparel and accessories brand Giorgio Armani is hoping to make a dramatic impact with its third annual film project with the help of a special bot that goes beyond commerce.

]]></description>
	</item>

	<item>
		<title><![CDATA[Chanel gives aspirational taste of beauty products in lip gloss-themed stickers]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/24644.html</link>
		<pubDate>March 14, 2017</pubDate>
		<description><![CDATA[French atelier Chanel is the latest fashion brand to create an emoji keyboard in a bid for the attention of the youth segment of the market. ]]></description>
	</item>

	<item>
		<title><![CDATA[Facebook Messenger's Snapchat-inspired feature bars brands from posting for now]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/24632.html</link>
		<pubDate>March 13, 2017</pubDate>
		<description><![CDATA[Facebook Messenger’s Snapchat-inspired Day is putting brands at a disadvantage by allowing users first dibs and preventing businesses from use, which could have allowed brands to create a stronger bond with consumers due to the organic experience. ]]></description>
	</item>

	<item>
		<title><![CDATA[Push notifications with emojis see 85pc higher open rate: report]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/24562.html</link>
		<pubDate>February 28, 2017</pubDate>
		<description><![CDATA[A new report from Leanplum suggests that the simple addition of mobile-native emojis to push notifications can lift engagement more than even illustrations.]]></description>
	</item>

	<item>
		<title><![CDATA[Hallmark eCards opts for fun romance through iMessage this V-Day]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/24475.html</link>
		<pubDate>February 13, 2017</pubDate>
		<description><![CDATA[Hallmark is showing off its ability to keep up with ever-changing forms of communication, promoting its eCards application through an iMessage integration campaign. ]]></description>
	</item>

	<item>
		<title><![CDATA[Applebee's puts mobile messaging twist on classic sweepstake formula]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/24449.html</link>
		<pubDate>February 8, 2017</pubDate>
		<description><![CDATA[Applebee’s is working with Pepsi and the hosts of ESPN’s “Mike & Mike” for a new social campaign that leverages messaging to let customers win exclusive prizes.]]></description>
	</item>

	<item>
		<title><![CDATA[Facebook cautiously tests ads on Facebook Messenger]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/24382.html</link>
		<pubDate>January 27, 2017</pubDate>
		<description><![CDATA[Facebook is testing out a lightweight, non-intrusive ad model for Facebook Messenger, setting the stage for better brand engagement on the popular messaging platform.
]]></description>
	</item>

	<item>
		<title><![CDATA[Resident Evil’s AI Red Queen comes to life through social media chat ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/messaging/24341.html</link>
		<pubDate>January 20, 2017</pubDate>
		<description><![CDATA[Sony Pictures is tapping a fitting villain from its Resident Evil series for a chat experience on social media that brings fictional artificial intelligence to life, with real-life AI. ]]></description>
	</item>


</channel>
</rss>
