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	<title><![CDATA[Mobile Marketer Gaming News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


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		<title><![CDATA[Disney tries hand at creating a mobile-first powerhouse ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/12883.html</link>
		<pubDate>May 22, 2012</pubDate>
		<description><![CDATA[Taking a page from the Angry Birds playbook, Disney is introducing a line of licensed merchandise based on a mobile-first brand, the game Where’s My Water? 
]]></description>
	</item>

	<item>
		<title><![CDATA[EA exec: Users spend more time playing games on iPhone than talking]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/12791.html</link>
		<pubDate>May 11, 2012</pubDate>
		<description><![CDATA[NEW ORLEANS – An EA executive at the International CTIA Wireless 2012 conference said that games are a big business and getting even bigger on mobile.]]></description>
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	<item>
		<title><![CDATA[Subway sponsors mobile game to attract Super Bowl viewers ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/12007.html</link>
		<pubDate>February 1, 2012</pubDate>
		<description><![CDATA[Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.]]></description>
	</item>

	<item>
		<title><![CDATA[Coca-Cola’s Fanta mixes social and mobile with iPhone app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/11889.html</link>
		<pubDate>January 13, 2012</pubDate>
		<description><![CDATA[Coca-Cola Europe is using its Fanta brand to tie social media efforts to mobile via a gaming application.

]]></description>
	</item>

	<item>
		<title><![CDATA[Pepsi's Brisk drives multichannel campaign around mobile gaming app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/11836.html</link>
		<pubDate>January 6, 2012</pubDate>
		<description><![CDATA[Pepsi’s Brisk Iced Tea has partnered with film studio Lucasfilm to roll out a mobile gaming application as part of its multichannel marketing plan for the upcoming "Star Wars Episode I: The Phantom Menace" 3D film.]]></description>
	</item>

	<item>
		<title><![CDATA[Dance Central 2 mobile app featured by Apple as ‘New and Noteworthy’]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/11756.html</link>
		<pubDate>December 23, 2011</pubDate>
		<description><![CDATA[Harmonix’s dance game Dance Central 2 on Kinect for Xbox 360 has rolled out a mobile application to showcase new songs, moves and features of the game while letting users create their own music videos.]]></description>
	</item>

	<item>
		<title><![CDATA[Sears Auto Centers teams up with EA Mobile for in-game advertising push]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/11572.html</link>
		<pubDate>November 29, 2011</pubDate>
		<description><![CDATA[Sears Auto Centers are featured throughout the new mobile game Road Trippin’ from EA Mobile in a new in-game advertising campaign intended to help the brand reach young, digital engaged consumers. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Procter & Gamble's Downy hosts mobile scavenger hunt to promote new product]]></title>
		<link>http://www.mobilemarketer.com/cms/news/gaming/11490.html</link>
		<pubDate>November 15, 2011</pubDate>
		<description><![CDATA[Procter & Gamble fabric softener brand Downy will hold a smartphone-based scavenger hunt in Las Vegas next month to introduce a new product to a young, mobile audience.  

]]></description>
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