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	<title><![CDATA[Mobile Marketer Email News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
	<description />
	<language>en</language>


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		<title><![CDATA[Gamefly exec: More than 60pc of emails opened on mobile]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/12661.html</link>
		<pubDate>April 25, 2012</pubDate>
		<description><![CDATA[SAN DIEGO - A Gamefly executive at the Mobile Shopping Spring Summit said the company has passed the tipping point with mobile email opens.]]></description>
	</item>

	<item>
		<title><![CDATA[What is the secret to driving app downloads?]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/11981.html</link>
		<pubDate>January 27, 2012</pubDate>
		<description><![CDATA[Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.]]></description>
	</item>

	<item>
		<title><![CDATA[How the biggest email marketing service providers are tackling mobile]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/11899.html</link>
		<pubDate>January 17, 2012</pubDate>
		<description><![CDATA[Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?
]]></description>
	</item>

	<item>
		<title><![CDATA[Citi Habitats drives app downloads via mobile email ads]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/11066.html</link>
		<pubDate>September 27, 2011</pubDate>
		<description><![CDATA[A recent mobile email campaign from real estate company Citi Habitats to drive awareness for its mobile applications resulted in approximately 400 app downloads.
]]></description>
	</item>

	<item>
		<title><![CDATA[British Airways mobile email campaign garners 250K app downloads]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/9056.html</link>
		<pubDate>February 11, 2011</pubDate>
		<description><![CDATA[A British Airways mobile email campaign promoting the airline’s mobile application garnered a 50 percent open rate and 70,000 click-throughs, which resulted in approximately 250,000 downloads of the app. 
]]></description>
	</item>

	<item>
		<title><![CDATA[British Airways uses mobile to build email database]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/7373.html</link>
		<pubDate>September 16, 2010</pubDate>
		<description><![CDATA[British Airways' “Face of Opportunity” campaign is an example of how brands can use mobile to build up their email databases.]]></description>
	</item>

	<item>
		<title><![CDATA[Marketers need to mobile-optimize email campaigns: Unica]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/7363.html</link>
		<pubDate>September 15, 2010</pubDate>
		<description><![CDATA[Marketers that do not mobile-optimize their email campaigns risk alienating their consumers with a frustrating experience, according to a Unica executive. ]]></description>
	</item>

	<item>
		<title><![CDATA[Consumers expect more immediacy from mobile than email: ExactTarget exec]]></title>
		<link>http://www.mobilemarketer.com/cms/news/email/7326.html</link>
		<pubDate>September 13, 2010</pubDate>
		<description><![CDATA[Immediacy is what differentiates mobile marketing from its email counterpart, according to an ExactTarget executive.]]></description>
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